2017 Charity Briefing

Thank you for choosing to participate in the Combined Federal Campaign.

Your work empowers and inspires the generosity of the Federal community.

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Agenda

01 CFC 101Learn about the history and tradition of the CFC and some exciting new changes to the campaign for 2017 02 Pre-Campaign

Discover the tasks that need to be accomplished before the campaign can kick off

03 Active CampaignUnderstand the role you will play during the campaign 04 Campaign

CulminationYes, you even have some responsibilities after the campaign ends!

05 Keyworker TrainingParticipate in this train-the-trainer session so you will be able to train your Keyworkers

CFC 101

2016 CAMPAIGN RESULTS

2017 CHARITY OUTREACH PROGRAM

CAMPAIGN THEME

ENGAGING THE FEDERAL DONOR

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CFC – 101THE HISTORY AND TRADITION OF THE CAMPAIGN AND WHAT’S NEW AND CHANGED FOR 2017

About the CFC

One of the world’s largest workplace giving campaigns

The only authorized charitable solicitation of Federal employees

Runs in the fall of each year to eliminate year-round solicitation

Provides unrestricted funds for charities

Serves as a cost-effective way to attract new donors

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CFC TimelineHistory

President Kennedy

signed Executive Order 10927

paving the way for a combined campaign.

1961

Pilot programs of “combined”

campaigns were tested in six

cities.

1964

The CFC was fully

implemented nationwide.

1971

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CFC TimelineToday

400,000+ Federal employees

raised more than $167 million for

20,000+ charities.

2016

New regulations in effect governing the

campaign.

2017 $8.2BContributed since 1961

2017 Campaign DatesOct. 2, 2017 – Jan. 12, 2018

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How the CFC Works

Charities Beneficiaries

Decide to donate

online or with a pledge form

Chooseone or more

organizations supporting your

cause

Select a payment

method

Charitiesreceive

funds during the year

Beneficiariesare given

help + hope

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What’s New for 2017

GIVING PORTAL VOLUNTEERING RETIREE GIVING

CHARITY APPLICATION

PORTAL

CENTRALIZED DISTRIBUTION TO CHARITIES page

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What’s Changed for 2017No more…

All contributions must be designated to a charity.CASH

CONTRIBUTIONSFUNDRAISING

EVENTSUNDESIGNATED

PLEDGES

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2016 CAMPAIGN RESULTS

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2016 Campaign Results

$47 million raised

301 charity

outreach events

18.2% participation

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2017 CHARITY OUTREACH PROGRAM

Charity Outreach Program

The outreach program at the CFCNCA helps CFC approved charities promote their organizations, causes, and missions.

Event Process:Campaign Managers schedule events and request charities participation

• Outreach Coordinator randomly selects charities for event participation

• Selected Charities receive requests via email to participate at the event

• Outreach Coordinator provides detailed information about the event to selected charities.

The events are popular during campaign kick-off presentations, various keyworker trainings, and other charitable events. The program allows charities to engage with prospective donors

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Rules for Event Participation Sign authorization forms before attending events

Attend events only by invitation

Promote overall participation in the campaign

Treat all participants with respect

Use only the display area allotted

Follow all instructions from event organizers

Dress and act professionally

Not sell promotional items or collect names or donations

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Tips for Event Participation Be engaging with your display area! Consider incorporating an

activity, game, or props.

Prepare a 30- and 60-second elevator speech about your organization.

Welcome attendees and invite them to talk to you.

Bring giveaways – who doesn’t love free stuff?

Promote event attendance on your social media channels.

Display your 5-digit CFC code.

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CAMPAIGN THEME

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Join us for the promotional days

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ENGAGING THE FEDERAL DONOR

TIP: Make the most of your materials

Print your 5-digit CFC code on campaign materials and display it on your digital materials (website, newsletters, email signatures)

Incorporate the Show Some Love theme in places like newsletters and your website

“Show Some Love to [cause] by giving to [charity name] through the CFC. Our

designation number is [5-digit CFC code].”

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TIP: Reach out through messaging

Ask supporters to give to your charity through the CFC – be sure to let retirees know about new regulations

Provide volunteer opportunities for Federal employees

Promote the ability to give through payroll deduction

Encourage your supporters to spread the word about your organization

Say thank you to previous donors so they remember you when making their 2017 designation

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TIP: Marketing is key

Share your success stories, photos, and videos

Target earned and paid media to the Federal audience

Utilize social media to promote your campaign involvement –use #ShowSomeLoveCFC

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Questions?

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THANK YOU

For more information, be sure to visit cfcnca.org or

facebook.com/cfcnca twitter.com/cfcnca

instagram.com/thecfcnca linkedin.com/company/cfcnca

For help desk support contactsupport@cfcnca.org