2017 Digital Properties Media Kit

TAKEMEFISHING.ORG

TMF CONSUMER E-NEWSLE T TER

TAKEMEFISHING.ORG —STATE FISHING & BOATING INFORMATION

VAMOSAPESCAR.ORG

ABOUT RECREATIONAL BOATING & FISHING FOUNDATION DIGITAL PROPERTIES

Take Me Fishing™ and Vamos A Pescar™ help boaters and anglers of all ages and experience levels learn,

plan and equip for a successful day on the water. TakeMeFishing.org and VamosAPescar.org feature how-to

videos, information on how to get a fishing license and boat registration, and an interactive state-by-state map

that allows visitors to find local boating and fishing spots.

TakeMeFishing.org and VamosAPescar.org are responsive websites — meaning users can access great fishing

and boating content whenever and wherever they want.

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PLACES TO BOAT & FISH MAP

Includes hundreds of thousands

of places to boat and fish, as well

as surrounding points of interest,

such as boat ramps, outfitters

and marinas.

FISH SPECIES IDENTIFIER

Learn about more than 170 types

of fish, where to find them and

what it takes to catch them.

EXPERT FISHING & BOATING BLOGGERS

Rich content including how-tos, tips,

seasonal stories, advice and more.

HOW-TOS & TIPS

Tips and tricks for freshwater,

saltwater, ice and fly fishing,

plus boating.

KEY FEATURES — TAKEMEFISHING.ORG

TakeMeFishing.org is dedicated to providing education and being a resource tool so that users can be

successful out on the water.

Fishing license and boat

registration information and links, as

well as local activities and events.

STATE FISHING & BOATING INFORMATION

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15%5% 10% 25%20%

*Source: Google Analytics as of November 1, 2015 **As of November 1, 2015

67% 33%

WEBSITE METRICS*

SOCIAL METRICS** E-NEWSLETTERS (MONTHLY)

BY GENDER

PEAK (APRIL – SEPTEMBER)

OFF-PEAK (OCTOBER – MARCH)

Average Monthly Visits 869,000

Average Monthly Unique Visits 651,0

Average Pages per Visit 1.5

Average Monthly Visits 160,000

Average Monthly Unique Visits 131,000

Average Pages per Visit 2.0

BY AGE

65+

45-54

25-34

55-64

35-44

18-24

9%

14%

16%

21%

22%

18%

232,100

38,200

5,310

/TakeMeFishing

5,500NET INDUSTRY DISTRIBUTION

NewsWaves — Corporate

97,000NET DISTRIBUTION

TMF Consumer E-Newsletter

@Take_Me_Fishing

@Take_Me_Fishing

0%

4

AUDIENCE INFORMATION — TAKEMEFISHING.ORG

TakeMeFishing.org was created to attract and educate newcomers to fishing and boating, and our primary

target audience is families with young children. But TakeMeFishing.org has something for all anglers and

boaters — from novice to avid, and from young to young at heart.

ADVERTISING OPPORTUNITIES — TAKEMEFISHING.ORG

Note: Minimum buy of 75,000 impressions required.

PLACEMENT AD UNITS NET CPM

PEAK SEASON

(April – September)

300 x 250

728 x 90

320 x 50

$10.00

OFF-PEAK SEASON

(October – March)

300 x 250

728 x 90

320 x 50

$8.00

SPONSORED CONTENTImage + Article Title*

*Autopopulated from full-length article

TMF CONSUMER E-NEWSLETTER

(100% SOV, 1- or 3- month sponsorship)

550 x 113$2,500 (1 month)

$2,250 (per month, 3 months min)

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Home Page

Category Page

Home & Category Page

Combo Buy

$10,000

$7,500

$15,000

$5,000

$2,500

$6,000

PLACEMENT

PEAK (PER MONTH)

OFF-PEAK (PER MONTH)

SPONSORED CONTENT

We are excited to offer a new ad format for advertisers so that we can continue to enhance the user

experience. Sponsored content is the placement of contextually aligned, branded content that lives within key

sections and pages. Available across all device types, placements are formatted to match the look and feel of

the site, but clearly are labeled as being sponsored by your brand.

HOW IT WORKS

Sponsored ads (image, article title and brand name — see ad specs for details) will run across

TakeMeFishing.org and drive users to read the corresponding full-length article housed within the

blog section. Ads run throughout designated campaign timing, but the full length article will live on

TakeMeFishing.org indefinitely.

PAGES INCLUDE

Home Page Boating Fish Species

Saltwater Fishing How to Fish State Overview Page

Fly Fishing Freshwater Fishing State Fishing

State Boating

ECOSYSTEM

ADVERTISING OPPORTUNITIES — TAKEMEFISHING.ORG

PLACEMENT SPONSORED CONTENT ARTICLE

6

Recreational Boating & Fishing Foundation’s (RBFF) most successful content partnerships inherently connect

the Take Me Fishing brand to its consumer target audiences, while staying true to the brand’s identity.

Custom content is crafted in an authentic voice that is educational and entertaining in nature. RBFF’s content

team works with partners to weave their brands’ stories into blog posts that consumers can easily identify

with and find practical and useful for helping them prep for a successful day on the water.

All TakeMeFishing.org content is designed to be social and shareable, resulting in measurable,

word-of-mouth marketing.

SPONSORED CONTENT ON TAKEMEFISHING.ORG:

Written content (blog posts and infographics) can range from 300 to 400 words, depending on the topic and

specific post. Videos can range from 1 to 3 minutes.

SAMPLE TOPICS:

Must be relevant to the fishing and

boating industry, and provide value to

the TakeMeFishing.org user.

Must be geared towards newcomers to

fishing and boating to align with the

Take Me Fishing target audiences.

Must be educational in nature.

Must represent safe, ethical and legal

fishing and boating practices.

Must not be offensive or inappropriate.

Will be promoted on the Take Me Fishing

social media channels.

Will be clearly labeled as sponsored content.

How to tie a fishing knot

Essential items for a day on the water

Tips for successful catch and release

Spring boating prep checklist

Best saltwater fishing gear for

offshore fishing

Fly fishing tips for beginners

Great boats for beginners

Best times of day to fish (fresh/salt)

Seasonal events, including tips for safe

and memorable holidays on the water (e.g.,

July 4th) and holiday gift guides

SPONSORED CONTENT GUIDELINES

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UNITS DIMENSIONS FILE TYPE MAX LENGTH LOOPS MAX SIZE

(GIF/JPG)MAX SIZE

(HTML5)

RECTANGLE 300 x 250.GIF, .JPG,

HTML5:30 secs 3 25K 40K

LEADERBOARD 728 x 90.GIF, .JPG,

HTML5:30 secs 3 25K 40K

MOBILE WEB

(Smartphone)320 x 50

.GIF, .JPG, HTML5

:20 secs 3 25K 40K

SPONSORED CONTENT

HEADLINE:

40 characters (spaces included)

HOME PAGE IMAGE & STATE PAGE IMAGE:

315 x 250 (630 x 500 retina)

CATEGORY IMAGE:

493 x 245 (986 x 490 retina)

Image Article Title

Logo

.GIF, .JPG

1 x 1 tracking pixel tags

N/A N/A N/A N/A

REPORTING

RBFF will send reporting, delivered on the first Monday of each month, including:

Total impressions delivered

Total clicks

Click-through rates

Additional reporting metrics may be available upon request.

ADVERTISING CONTACT

Kendra Lee, klee@rbff.org, 703-253-4582 — Contact Kendra to discuss custom advertising packages to best

suit your brand/needs.

NOTES

No remnant advertising or ad networks are allowed.

RBFF reserves the right to reject any advertising materials we deem offensive or inappropriate.

Please thoroughly review the Advertising Guidelines prior to submitting your advertisement.

DIGITAL ADVERTISING SPECIFICATIONS — TAKEMEFISHING.ORG

8

PLACES TO FISH & BOAT

Includes hundreds of thousands

of places to boat and fish, as well

as surrounding points of interest,

such as boat ramps, outfitters

and marinas.

STATE FISHING & BOATING INFORMATION

Fishing license and boat

registration information, as well

as local activities and events.

HOW-TOS & TIPS

Tips and tricks for family fishing

and boating, boating safety,

preparing your catch and more.

KEY FEATURES — VAMOSAPESCAR.ORG

VamosAPescar.org, TakeMeFishing.org’s Spanish-language counterpart, is also dedicated to providing

education and being a resource tool so that users can be successful out on the water. Created specifically

for Hispanic consumers, VamosAPescar.org was created to provide culturally relevant fishing and boating

information to today’s fastest-growing U.S. demographic.

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30%

WEBSITE METRICS*

SOCIAL METRICS**

BY GENDER BY AGE

65+

45-54

25-34

55-64

35-44

18-24

3%

10% 20% 40%0%

7%

15%

31%

27%

16%

AUDIENCE INFORMATION — VAMOSAPESCAR.ORG

VamosAPescar.org was created to attract and educate Spanish-speaking newcomers to fishing and boating,

and our primary target audience is families with young children. But VamosAPescar.org has something for all

anglers and boaters — from novice to avid, and from young to young at heart.

75% 25%

PEAK (APRIL – SEPTEMBER)

OFF-PEAK (OCTOBER – MARCH)

Average Monthly Visits 117,800

Average Monthly Unique Visits 84,700

Average Pages per Visit 1.7

Average Monthly Visits 19,082

Average Monthly Unique Visits 14,865

Average Pages per Visit 2.0

49,000

2,100

1,180

/VamosAPescar.org

@Vamos_A_Pescar

@vamosapescar

*Source: Google Analytics as of November 1, 2015 **As of November 1, 201510

PLACEMENT AD UNITS NET CPM

PEAK SEASON(APRIL – SEPTEMBER)

300 x 250 Home Page

728 x 90 Interior Pages

320 x 50 Mobile

$10.00

OFF-PEAK SEASON(OCTOBER – MARCH)

300 x 250 Home Page

728 x 90 Interior Pages

320 x 50 Mobile

$8.00

UNITS DIMENSIONS FILE TYPE MAX LENGTH LOOPS MAX SIZE

(GIF/JPG)MAX SIZE

(HTML5)

RECTANGLE 300 x 250.GIF, .JPG,

HTML5:30 secs 3 25K 40K

LEADERBOARD 728 x 90.GIF, .JPG,

HTML5:30 secs 3 25K 40K

ADVERTISING OPPORTUNITIES — VAMOSAPESCAR.ORG

Note: Minimum buy of 75,000 impressions required.

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REPORTING

RBFF will send reporting, delivered on the first Monday of each month, including:

Total impressions delivered

Total clicks

Click-through rates

Additional reporting metrics may be available upon request.

ADVERTISING CONTACT

Kendra Lee, klee@rbff.org, 703-253-4582 — Contact Kendra to discuss custom advertising packages to best

suit your brand/needs.

NOTES

No remnant advertising or ad networks are allowed.

RBFF reserves the right to reject any advertising materials we deem offensive or inappropriate.

Please thoroughly review the Advertising Guidelines prior to submitting your advertisement.

PLACES TO BOAT & FISH MAP

Today’s boaters and anglers overwhelmingly say that their number one interest is finding places to boat and

fish within an hour of where they live, according to a recent study.* That’s why we’ve created an interactive

map with detailed information to help boaters and anglers find all the information they need to help set them

up for a successful day on the water.

ADD A BUSINESS TO THE MAP

Want to have your business listed on the map? Click on the “Add Point of Interest” link below the map to

submit it. Your business must have a physical location and fall into one of the following categories: Gear &

Equipment, Charters, Fly Fishing Shops, Bait Shops, Gas Stations, Marinas or License Vendors. There is no

charge for this offering.

EMBEDDABLE MAP FEATURE

Take Me Fishing has made the Places to Boat & Fish Map available for anyone to embed on their websites for

free. Why? Getting more people to boat and fish is what we’re all about, and our interactive map, embedded

in websites like yours, has proved to increase participation. Your users will get the information they want in

seconds. Boaters and anglers will head to your website again and again to find locations close to home, drawn

from an instant search of thousands of bodies of water. With every visit, you’ll get their attention and your

site will grow in value.

To embed the map on your site, click on the link below the map that says, “Want to use this map on your

website?”. This will take you to a form where you can enter your contact information. You will then be

provided with the embed code and detailed instructions for implementation.

NON-PAID PARTNERSHIP OPPORTUNITIES — TAKEMEFISHING.ORG & VAMOSAPESCAR.ORG

12*2013 Take Me Fishing Website Effectiveness Survey

Please reach out with available dates

ADVERTISING INSERTION ORDER

ADVERTISER

COMPANY NAME COMPANY NAME

CONTACT NAME CONTACT NAME

DESIRED TIMING (BY MONTH)

BILLING ADDRESS BILLING ADDRESS

EMAIL EMAIL

DESIRED TOPIC OF CONTENT

INVOICE TO

CITY CITY

WEBSITE

STATE STATE

PHONE PHONE

ZIP CODE ZIP CODE

FAX FAX

AGENCY

Advertiser Agency

SPONSORED CONTENT INFORMATION

Given the customized nature of sponsored

content, please contact Kendra Lee at

klee@rbff.org to discuss opportunity

details and availability.

Sponsored content is not currently available on VamosAPescar.org.

INSERTION DEADLINES

Ads are posted at the beginning of the month, unless otherwise requested.

Ads are due two weeks prior to ad launch date.

WHICH PROPERTY DO YOU WANT TO ADVERTISE ON?

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BANNER SPECIFICS

BANNER AD INFORMATION

Banners are sold on a CPM (cost per thousand

impressions) pricing model and the CPM is

adjusted for seasonality. Peak season: April –

September. Off-Peak season: October – March.

Banner ads are sold net of agency commission.

BANNER AD PLACEMENT

Banner ads run on a rotating basis on both

takemefishing.org and vamosapescar.org.

Impression amounts can be customized for your

needs. Ads can also be geo-targeted.

E-NEWSLETTER SPECIFICS

E-Newsletters are sold on a monthly basis, at 100%

SOV. Please contact Kendra Lee to determine

availability.

COMMITMENT

BANNER TYPE

URL THAT AD SHOULD LINK TO WHEN DIRECTED NUMBER OF MONTHS

Static Animated

BEGINNING (MM/DD/YY) ENDING (MM/DD/YY)

IMPRESSIONS RUN-OF-SITE: PEAK/OFF-PEAK

NET RATE: PEAK/OFF -PEAK

75,000 (minimum)

$10 CPM / $8 CPM $750 / $600

100,000 $10 CPM / $8 CPM $1,000 / $800

250,000 $10 CPM / $8 CPM $2,500 / $2,000

500,000 $10 CPM / $8 CPM $5,000 / $4,000

1,000,000 $10 CPM / $8 CPM $10,000 / $8,000

1,500,000 $10 CPM / $8 CPM $15,000 / $12,000

TOTAL: $

E-NEWSLETTER RATE: 100% SOV

CONSUMER TMF Consumer $2,500 – flat

INDUSTRY NewsWaves $140 – flat

TOTAL: $

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TakeMeFishing.org and VamosAPescar.org are copyrighted websites of Recreational Boating & Fishing Foundation. 500 Montgomery Street, Suite 300 | Alexandria, VA 22314Kendra Lee P: 703-253-4582 E: klee@rbff.org

I acknowledge that I have read and agree to the TakeMeFishing.org/AdGuidelines.

NAME COMPANY

SIGNATURE DATE

WEB BANNER AD AUTHORIZATION

Recreational Boating & Fishing Foundation is hereby authorized to publish the web advertisement of:

ADVERTISEMENT AUTHORIZED BY