2017 OPPORTUNITIES - Explore Waterloo Region€¦ · • 12 social media pushes crafted by Waterloo Regional Tourism to our followers: • Twitter 13,000+ followers ~ @ExploreWR •

EXPLOREWATERLOOREGION.COM201-260 King St. W., Kitchener ON N2G 1B6 • t. 519.585.7517 | tf. 877.858.7517 | f. 519. 585.7893 | [email protected]

2017 OPPORTUNITIESMARKETING & PARTNERSHIP

BASIC PARTNERSHIP ......................... $395What’s Included:

• Listing on ExploreWaterlooRegion.com website partner directory• Included in Waterloo Regional Tourism public relations, FAM & media programs• Access to all Waterloo Regional Tourism networking events • Continuous updates through our quarterly newsletter• Unlimited supply of Explore Waterloo Region Travel Guides• 25% Off advertising on WRTMC Events Calendar

FULL PARTNERSHIP ........................... $545What’s Included:

ALL BASIC PARTNERSHIP BENEFITS PLUS• Enhanced listing description of your business and 2 month Big Box Ads on

ExploreWaterlooRegion.com • Basic Listing in Explore Waterloo Region Travel Guide

(includes a 30 word description) • 50% Off advertising on WRTMC Events Calendar• 12 social media pushes crafted by Waterloo Regional Tourism to our followers:

• Twitter 13,000+ followers ~ @ExploreWR• Instagram 1000+ followers ~ @ExplroeWaterlooRegion• NEW Facebook Fanpage 600+ followers ~ /ExploreWaterlooRegion

EVENTS CALENDARThe new WRTMC Events Calendar allows you to post events, sell tickets or fundraise.

PARTNERSHIP BENEFITSWRTMC partners can sell event tickets through the system for just $1.00, the cost of the licensing fee. A 4.99% transaction fee will apply, however can be passed on to the consumer.

Sell Gift Cards - $50/monthOpportunity to sell gift cards on your listing.

ADVERTISING PACKAGE...................................................... $300/monthTicket AdvertisingAdvertising spots are right below ticket orders printed for every event.Coupon AdvertisingCoupons are located on every ticket and registration for incredible exposure.Search Page AdvertisingPlace your ad on the Events Listing, Business Listings or Earning Centre & Discount Tickets search pages.

WRTMC Discounted PricingBasic Partnership - $225/monthFull Partnership - $150/month

PARTNERSHIP OPPORTUNITIES

We invite you to join us in creating a strong, compelling image for Waterloo Region; one that showcases our destination to potential markets including sport, meetings, group and leisure.

Waterloo Regional Tourism (WRTMC) strives to develop partnership platforms and programs that amplify the sales and marketing reach of our partners.

DIGITAL MARKETING OPPORTUNITIES

All prices are subject to applicable taxes

ST. CLEMENTS HEIDELBERG

WELLESLEY

BLOOMINGDALE

MANNHEIM

ST. AGATHA

NEWDUNDEE

FLORADALE

ST. JACOBS

BRANCHTON

ELMIRA

CLYDE

AYR

HAWKESVILLE

CONESTOGO

WEST MONTROSE

LINWOOD

BADENNEWHAMBURG

MARYHILL

ROSEVILLE

85

7

401

7&88

8

24

TOWNSHIP OF WELLESLEY

TOWNSHIP OF WILMOT

TOWNSHIP OF WOOLWICH

TOWNSHIP OF NORTH DUMFRIES

CITY OF WATERLOO

CITY OF KITCHENER

CITY OF CAMBRIDGE

NOT TO SCALE

BRESLAU

WEBSITE ADVERTISINGNEW! Exclusive Headliner Feature - $500/monthTop banner position on website. Premium visibility & exclusivity on the homepage. Be the only partner with the biggest feature for the month.

NEW! Feature Article - $150/monthHave your blog highlighted in the right hand side ‘Feature’ section for 1 monthCoverage on all interior pages

NEW! Premium Digital Listing - $100/monthBe seen first! Two partner listings per month/per category will be prominently listed at the top of the directory.

What’s Hot Listing- $250/monthHave something exciting happening? Display it on ExploreWaterRegion.com homepage under the “What’s HOT” section and take advantage of homepage traffic.

Banner Ad - $200/monthThese are placed on the blog/informational pages such as the What’s Hot, Local Picks, Articles, Meetings, Sport, & Travel Trade. • 4500+ impression per month (31% Mobile,12% Tablet, 57% Desktop with 0.86% CTR)

Big Box Ads - $150/monthThese are placed on the blog/informational pages such as the What’s Hot, Local Picks, Articles, Meetings, Sport, & Travel Trade. • 9500+ impression per month (10% Mobile, 6% Tablet, 84% Desktop with 0.14% CTR)

NEW! Digital Bundle - $500/monthBuy all 3 (What’s Hot, Banner Ad & Big Box Ad), get $100 off!



ExploreWaterlooRegion.com visits

2014 2015Unique Visits 345,316 414,675Page Views 444,363 665,745

CREATING A BUZZLOCAL HIGHLIGHTS CAMPAIGNS / eBLASTS

Campaigns are built monthly based on the following themes: Music, Culinary, Seasonal, Festivals & Events, Heritage, Attractions

- Highlight posted to “Local Highlights” page on the website- eBlast to WRTMC mailing list 1000+ subscribers- eBlast to WRTMC Partner Newsletter- 1 Facebook & 5 Twitter post to Explore Waterloo region social media channels - 1 BOOST on Facebook for each partner

Exclusive Lead Partner - $500 /monthAbove the fold position for the highlights page. Call to action button with your choice of URL lead. Includes a $100 BOOST.

ADspotsLarge 900px by 200px includes $30 FB Boost $150Small 425px by 200px - Includes $20 FB Boost $100

Inclusion $50Listing of your business in monthly campaign. Call to action button with your choice of URL lead.

SOCIAL MEDIA SUPPORTTHINGS TO DO IN WATERLOO REGION

VIDEO CREATION PROMOTION - $225/per episode- 1 minute video script, shooting and production- Posting of video on Explore Waterloo Region YouTube© channel- Posting of video on Things to Do page- Feature Video 1 week on Explore Waterloo Region Facebook Page- Facebook Boost for 7 days- 3 Twitter posts per day for first 7 days promoting video

NEW! ADD ON PHOTOGRAPHY $100Need new photos of your business? Have a professional photographer accompany the video crew to capture images. Get 5 high resolution images with full rights for you to use. Additional photos available for $20 each.

TARGETED CAMPAIGNSPROGRAMMATIC AND BEHAVIORAL TARGETINGProviding you with an opportunity to target specific clients and visitors with this new campaign. Pricing available upon request.



TRADITIONAL MARKETING OPPORTUNITIES

EXPLORE WATERLOO REGION TRAVEL GUIDEOur full size 8.5 x 11 guide has 30,000 copies distributed throughout Ontario Travel Centres, local visitors information centres as well as neighbouring visitor centres, attractions, special events, hotels and at the Region of Waterloo International Airport. Guides will be available both as a printed piece and online at ExploreWaterlooRegion.com

Outside Back Cover ....................................................$5,295Inside Front 2 page Spread ........................................$5,245Inside Back 2 page Spread .........................................$4,245Full Page ......................................................................$1,9501/2 Page ..........................................................................$9951/4 Page ..........................................................................$595Premium Listing with Photo ..........................................$100Additional Listing ...........................................................$150

ATTRACTIONS & FESTIVALS GUIDEAttractions & Festivals Guide is available as a digest size 5.5 x 8.5 and will be distributed during festivals and events throughout the region and beyond .

Outside Back Cover .......................................................$995Inside Front Cover ..........................................................$750Inside Back Cover ...........................................................$600Full Page .........................................................................$4501/2 Page ..........................................................................$375Restaurant or Festival Listing ..........................................$25

ATTRACTIONS ON PASSPORTAdvertising exposure in 700,000 + copies and distributed across Ontario and in the border provinces and states. Distributed through the 1-800-ONTARIO regional travel information service and Ontario Travel Information Centres throughout the province. Distribution through Torstar info boxes: over 1,500 locations across the GTA including TTC and GO Train stations. The magazine is fully integrated with www.attractionsontario.ca. In market April 2017

Full pg ........................................................................$10.550 Includes Coupon

1/2 pg ...........................................................................$5,550 Includes Coupon



ATTRACTIONS ON FIELD TRIP PLANNERAttractions Ontario‘s Are We There Yet? Field Trip Planner was developed in consultation with the Student Youth Travel Association, Ontario Motor Coach Association, tour operators focusing on the student travel market, retired teachers, and School Board representatives. In 2015 Attractions Ontario focused on a digital version of the guide that will be sent direct to teachers via school board internal e-mail; 53 school boards agreed to distribute this on our behalf. In market October 2017.

Full page ad ....................................................................$9001/2 page ad ....................................................................$500

Full page template .........................................................$8001/2 page template .........................................................$400

FESTIVALSAttractions &

EXPLOREWATERLOOREGION.COM #EXPLOREWATERLOOREGION

2016

2016_AFGuide_FInal.indd 1 2016-05-06 9:58 AM

Passport

Family Adventure in the Waterloo RegionLocal Information starts on page 34

Save over $100 at these local attractions:African Lion SafariBingeman’sCambridge ButterflyChicopee TubesHomewood Suites by Hilton Cambridge/WaterlooTHEMUSEUMWaterloo Region Museum

$1200 IN COUPONS INSIDE!FREETAKE ME

WITHYOU!

COMPLIMENTS OF

BUNDLING OPPORTUNITIES

SAVE $100 WITH THE AIRPORT RACK & DIGITAL PUBLICATION BUNDLEAirport Rack: Get in front of international and domestic guests traveling through the Region of Waterloo International Airport. In 2015 over 153,963 people made the choice to support local air service and fly through the facility. In addition, many guests were met or dropped off by friends and family.

Airport Traveler Demographics• 73% of all passengers are upscale business travelers• 60% are male, 40% are female• 59% are between the ages of 35 and 54 • 68% with household income over $104,000• 78% are college graduates• 76% hold either professional or managerial positions

Digital Publication: Have your printed collateral converted to a digital on-line book and have it added to your profile page on ExploreWaterlooRegion.com

................................................................................$300

MEETINGS & INCENTIVE TRAVEL OPPORTUNITIES

TIER 1 .....................................................................$500WRTMC presents a unified approach in attracting meetings and conventions to the region.

• Access to qualified leads• Business listing on ExploreWaterlooRegion.com under Meetings • Business listing on Waterloo Region’s HUB on www.ignitemag.ca• Opportunity to participate in sponsored events for meeting planners• Opportunity to participate in FAM’s and site visits

TIER 2 ...................................................................$2000Leverage your investment into co-operative sales and marketing initiatives in the following 2017 trade shows/conferences:

• CSAE Tete-a-Tete| Ottawa, ON| February 2, 2017• Incentiveworks | Toronto, ON | August 22-23, 2017Partner Responsible for the cost of membership/registration.

• CSAE Trillium Summer Summit | July 2017• CSAE Trillium Winter Summit | February 2017

Your partnership in the above also includes:• Access to qualified leads and post conference reports• Business profile on ExploreWaterlooRegion.com under Meetings• Business feature in Ignite Magazine newsletter and Inspiration HUB www.ignitemag.ca • Feature in MC&IT promotional video• Attend or be represented on sales missions• Opportunity to participate in sponsored events for meeting planners• Opportunity to participate in FAM’s and site visits• Representation at CSAE and industry events

Contact us for more information and how we can help t. 519.585.7517 | tf. 877.858.7517 | [email protected]


TRAVEL TRADE OPPORTUNITIES

SPORT OPPORTUNITIES

TRAVEL TRADE ......................................................$750WRTMC will represent Waterloo Region partners at several proposed marketplaces throughout 2017 including:

• American Bus Association - ABA Marketplace | Cleveland, OH | January 14-17, 2017• Rendezvous Canada | Calgary, AB | May 9-12, 2017• Travel Alliance partners – T.A.P. |Tucson, AZ| June 11-15, 2017• Student & Youth Travel Association - SYTA| Albuquerque, NM | August 25-29, 2017• Bienvenue Quebec | Laval, QC | October 23-25, 2017• Ontario Motor Coach Association – OMCA | Toronto, ON | November 5-8, 2017

Partnership includes representation at the above shows and;

• Business listing featured on ExploreWaterlooRegion.com under Travel Trade

• Access to qualified leads and post conference reports

• Attend or be represented on OTMPC sales missions (Ontario/Quebec/USA)

• Opportunity to participate in sponsored events for tour operators

• Opportunity to participate in FAM’s/site visits

SPORT PARTNERSHIP ...........................................$750Lets work together to bring more tournaments and events to our region!

Your partnership will give you the following:

• Priority placement for your property on all bids

• Listing on ExploreWaterlooRegion.com under Sport

• Representation by the Sport Tourism Manager

- Canadian Sport Tourism Alliance Sport Event Congress

- Sales efforts in marketplace

• Opportunity to participate in FAM’s and site visits

• List sharing of all event business at Municipally owned facilities -

The Aud & Arenas, RIM Park, Waterloo Memorial Recreation Complex,

Wilmot & Woolwich Township Recreation Centres

• Link from The Aud “Stay the Night” & hotel partners website pages to

WRTMC Sport accommodation partners page

• Opportunity display collateral at municipal facilities.

t. 519.585.7517 | tf. 877.858.7517 | [email protected]

Documents

2017 OPPORTUNITIES - Explore Waterloo Region€¦ · • 12 social media pushes crafted by Waterloo Regional Tourism to our followers: • Twitter 13,000+ followers ~ @ExploreWR •