2017 SPONSORSHIP PROSPECTUS - Modern Healthcare · 2017 Sponsor Opportunities ... Depending on date of submitted contract some benefits associated with our sponsorship packages may

2017 SPONSORSHIP PROSPECTUSDrive Sales | Enhance Image and Credibility | Develop New Relationships | Capture Leads

July 19-20, 2017 | Omni Nashville Hotel

2017 Sponsor Opportunities | ModernHealthcare.com/WomenLeaders

2

My favorite part of the event was meeting women leaders

from all over the United States. This was my first national conference, and professional development conference and I was able to network and return home with several new connections.

-2016 Women Leaders in Healthcare Conference Attendee

0 20 40 60 80 100

90%

70% 47%

EVENT OVERVIEW

EVENT ATTENDANCE: 232 (2016)ABOUT Modern Healthcare’s 7th annual Women Leaders

in Healthcare Conference is designed for women

professionals in healthcare and offers unique lessons

and learning opportunities for high-potential leaders.

The day’s sessions will provide critical knowledge and

timely insights designed to improve leadership potential,

enhance skill sets and inform decision-making.

Date: July 19-20, 2017Location: Omni Nashville HotelAudience: 300-350*

Sponsorship of this conference provides the

opportunity to reach a target market of engaged

leaders in healthcare organizations such as Ascension, Community Health Systems, Kaiser Permanente, The Joint Commission, Universal Health Services, Inc. and more.

NEW IDEAS AND TRENDS

OF CONFERENCE ATTENDEES WOULD RECOMMEND THIS EVENT TO A FRIEND OR COLLEAGUE.**

6%

18%

41%

12%

23%

6% 18%

41% 12%

23%

Other

C-Suite/Executive

VP

Director

Manager

are director level or higher

of attendees heard about it from a friend or colleague

*Estimated**Source: Modern Healthcare 2016 Event Attendee Survey


3This was my first time attending. Loved all of the different panels and

having the ability to ask questions. Very informative. I will be back!


The speakers were exceptional - a true learning experience!


NUMEROUS

NETWORKING OPPORTUNITIES

SHAREDLEARNING

CONNECTIONS

BRAND EXPOSURE

NEW IDEAS + TRENDS

AGENDA HIGH-QUALITY EDUCATIONAL OFFERINGS

NEW IDEAS AND TRENDS

FORMAT

Attendees experience keynote presentations and panel

discussions that are tightly focused on strategies and

best practices, within a conference format that is rich in

collaboration and attendee/presenter interaction.

AGENDA DAY 1

8:45 - 9:30 a.m. Networking Coffee9:30 – 9:45 a.m. Chairperson’s Introduction9:45 – 10:45 a.m. Keynote Address10:45 - 11:45 a.m. Morning Session12:00 – 1:10 p.m. Luncheon / Exhibitor Showcase 1:10 – 2:00 p.m. Afternoon Sessions 12:10 – 3:00 p.m. Afternoon Sessions 23:15 – 4:15 p.m. Afternoon Sessions 34:15 - 4:20 p.m. Chairperson’s Closing

AGENDA DAY 2

6:00 – 7:00 a.m. Sunrise Walk or Yoga7:00 - 7:45 a.m. Networking Breakfast 7:55 – 8:00 a.m. Chairperson’s Opening8:00 – 8:45 a.m. Morning Sessions 19:15 – 10:00 a.m. Morning Sessions 210:10 – 11:00 a.m. Morning Sessions 311:10 – 12:00 p.m. Closing Keynote12:00 – 12:15 p.m. Chairperson’s Closing

VISIT MODERNHEALTHCARE.COM/WOMENLEADERS FOR THE MOST UP-TO-DATE CONFERENCE AGENDA AND LIST OF SPEAKERS.


4

We loved the breaks where you encouraged

attendees to interact with sponsors. The attendees were very engaged and were a pleasure to talk to. The networking opportunities were plentiful.

-Past Conference Sponsor

79% OF MODERN HEALTHCARE EVENT ATTENDEES HAVE A ROLE IN THE DECISION MAKING PROCESS.**

SPONSORSHIP OPPORTUNITIES

INCREASE BRAND AWARENESS, GENERATE CONSUMER PREFERENCE AND FOSTER BRAND LOYALTY WITH A TARGETED AND INFLUENTIAL AUDIENCE OF FEMALE HEALTHCARE LEADERS.

OPPORTUNITIES PRESENTED IN OUR PACKAGES* OFFER THE POSSIBLITY OF ACHIEVING

SEVERAL GOALS AT ONCE:

REACH YOUR TARGET AUDIENCE Gain access to a wide range of decision

makers in healthcare. Sponsorship brings

attendees who are looking to find out more

about your business directly to you.

DRIVE SALES

Packages include the opportunity to

showcase products and services, and

distribute samples or trial offers.

PUT YOUR BRAND IN THE SPOTLIGHT

Event marketing done by Modern Healthcare

generates media exposure through print,

digital, email and social media.

BE RECOGNIZED AS A THOUGHT LEADER

Differentiate yourself from competitors. In addition to

educating conference attendees, you have the chance to

be recommended to their connections as well.

CREATE LONG LASTING CONNECTIONS

During the various networking opportunities available at

the conference, sponsors are able to dramatically influence

customer relations.

LEAD GENERATION

The list of conference attendees provides a valuable

resource of leads and an opportunity to continue the

conversation beyond the event.

* Not all sponsor packages offer the same level of exposure. Depending on date of submitted contract some benefits associated with our sponsorship

packages may have passed. See following pages for sponsor package specifics. Recommended sponsorship commitment is 6 weeks prior to event date.

**Source: Modern Healthcare 2016 Event Attendee Survey


5PREMIER SPONSORSHIP

PRE-CONFERENCE PROMOTION• Logo recognition as Premier Sponsor in

a minimum of 3 full-page, 4-color print conference promotions

• Logo recognition as Premier Sponsor in digital promotion (when size allows)

• Logo recognition on promotional emails for conference

• Medium rectangle banner ad (300W x 250H pixels) and logo recognition on conference reminder emails

• Logo recognition with link on conference microsite

SPEAKER DINNER VISIBILITY• Opportunity to have 2 attendees at the

invitation-only speaker dinner hosted on the evening prior to the conference

• Logo visibility on dinner reminder email

• Logo visibility on dinner event name tags and attendee directory (provided before event)

• List of dinner attendees2

THOUGHT LEADERSHIP• Hour-long breakout session conducted during

conference

• Opportunity to include up to 4 speakers (can be panel format)

• Content and speakers are subject to review/

approval by Modern Healthcare

CONFERENCE VISIBILITY• Full page ad in printed conference program

• Logo visibility and 200-word description in printed conference program

• Logo visibility as Premier Sponsor on general conference signage

• Logo visibility as Premier Sponsor on backdrop screen during opening and closing keynotes

• Logo visibility on conference sponsor “thank you” slide

• Recognition as the Presenting Sponsor from the podium at conference opening and closing keynotes

• Opportunity to make 260-word introductory comments at opening and closing keynotes 1

• 5 tickets to attend conference (additional available at discount of 25%)

• Opportunity to provide premium item for guest “take away” 2

• Opportunity to include single sheet collateral item in attendee registration materials

• Opportunity to have staffed company table in registration/foyer

• Logo visibility on attendee name tags

• 1 ticket to attend the Women Leaders in Healthcare Awards (additional tickets available

at discount of 25%)

1 Comments are subject to Modern Healthcare review prior to event and must be topical

not promotional.

2 Take away item subject ot Modern Healthcare approval.

3 List of event attendees includes name, title, organization and email address (emails

included in final list only). List will be provided 1 week prior and 1 week following event.

4 Category exclusivity includes up to 5 competitors.

1 AVAILABLE $35,000 NET

POST-CONFERENCE EXPOSURE• Medium rectangle banner ad (300W x

250H pixels) and logo recognition on post-conference thank you email to attendees

• List of conference attendees 3

• Post-conference report including key highlights from survey results and feedback from

attendees

RIGHTS• First right of refusal for up to 3 months

following conference date

• Product/Category exclusivity 4


6SUPPORTING SPONSORSHIP

PRE-CONFERENCE PROMOTION• Logo recognition as Supporting Sponsor

in a minimum of 3 full-page, 4-color print conference promotions

• Logo recognition as Supporting Sponsor in digital promotion (when size allows)


• Logo recognition on conference reminder emails

• Logo recognition with link on conference

microsite

CONFERENCE VISIBILITY• Half page ad in printed conference program


• Logo visibility as sponsor on general conference signage


• Logo visibility as Supporting Sponsor on backdrop screen during a session 1

• Recognition as the Supporting Sponsor from the podium during a session 1

• Opportunity to make 260-word introductory comments before a session 2




• Opportunity to have staffed company table

THOUGHT LEADERSHIP• Opportunity to moderate panel/session 1

• Moderator subject to review/approval by

Modern Healthcare

1 Sponsor can select the preferred session for introductory comments/

moderation and signage based on availability/schedule once contract is

executed.

2 Comments are subject to Modern Healthcare review prior to event and

must be topical not promotional.

3 Take away item subject ot Modern Healthcare approval.

4 List of event attendees includes name, title, organization and email

addresses (emails included on final list only). List will be provided 1 week

prior and 1 week following event

POST-CONFERENCE EXPOSURE• Logo recognition on post-conference thank you

email to attendees



attendees





7LUNCHEON SPONSORSHIP

PRE-CONFERENCE PROMOTION• Logo recognition as a sponsor in a minimum of

3 full-page, 4-color print conference promotions




microsite

CONFERENCE VISIBILITY• Quarter-page ad in printed conference program


• Logo visibility as sponsor on general conference signage

• Exclusive logo visibility on signage and table cards during luncheon





• Opportunity to have staffed company table in

registration/foyer 1 Take away item subject ot Modern Healthcare approval.

2 List of event attendees includes name, title and organization only. List will

be provided 1 week prior and 1 week following event.


email to attendees



attendees

RIGHTS• First right of refusal for up to 3 months following

conference date



8WiFi SPONSORSHIP

PRE-CONFERENCE PROMOTION• Logo recognition as a sponsor in a minimum

of 3 full-page, 4-color print conference promotions



• Logo recognition with link on the conference

microsite

CONFERENCE VISIBILITY• Quarter-page ad in printed conference

program


• Logo visibility as WiFi Sponsor in conference program

• Vanity password for WiFi access



• Opportunity to provide premium item for guest “take away”1

• Opportunity to include single sheet collateral

item in attendee registration materials


email to attendees



attendees



1 AVAILABLE $6,500 NET1 Take away item subject ot Modern Healthcare approval.




9NETWORKING COFFEE SPONSORSHIP

PRE-CONFERENCE PROMOTION• Logo recognition as a sponsor in a minimum of

3 full-page, 4-color print conference promotion



microsite

CONFERENCE VISIBILITY• Quarter-page ad in printed conference

program


• Logo visibility as sponsor on signage and table cards during networking coffee on Day 1 or Day 2


• 1 ticket to attend conference (additional available at discount of 25%)



1 List of event attendees includes name, title and organization only. List

will be provided 1 week prior and 1 week following event.


email to attendees



attendees



*ONE SPONSORSHIP OPPORTUNITY AVAILABLE EACH MORNING OF CONFERENCE

2 AVAILABLE* $5,000 NET


10PREMIUM MERCHANDISE SPONSORSHIP

As a Premium Merchandise Sponsor, your brand logo will be added to your choice of Water Bottle, Lanyard, Tote Bag or Note Pad 1 - ensuring conference attendees remember your brand post conference.

PRE-CONFERENCE PROMOTION• Logo recognition as a sponsor in a minimum of 3

full-page, 4-color print conference promotions




• Exclusive logo visibility on water bottle, lanyard, tote bag or note pad distributed to attendees - each merchandise item has a one sponsor limit

• Logo visibility on conference sponsor “thank you “ slide




1 Limit of one sponsor per merchandise item. Merchandise item will be

reserved based on contract sign date.




email to attendees



attendees


conference date

$5,000 NETEACH ITEM


11EXHIBITOR BOOTHS

With more than 300 female senior leaders in attendance, the Women Leaders in Healthcare Conference provides a unique, boutique environment in which to engage directly. Booth space is limited and positioning may be selected upon signing.

PRE-CONFERENCE PROMOTION• Logo recognition with link on conference

microsite

CONFERENCE VISIBILITY 1



• 6’ draped table and 2 chairs

• Basic Wi-Fi availability (high-speed or hard-wired connections available for an additional fee)

Women Leaders in Healthcare Conference Sponsors receive an 80% discount to add a booth to their existing sponsorship package.

For information about exhibiting hours and booth locations, please contact Modern Healthcare.

10 AVAILABLE* $2,500 NET

* Total booths in exhibit area is 17. Top tier sponsorships include booth

space in premium location.

1 Electricity at exhibitor booths is an additional fee and can be purchased

directly through the conference hotel.


12BOOK EXCHANGE SPONSORSHIP




• Logo recognition on book exchange communication / invite sent to all conference registrants



• Exclusive logo visibility on bookmark distributed to attendees



• Opportunity to have company table in

registration / foyer for book exchange




email to attendees



attendees


conference date



13MORNING YOGA SPONSORSHIP




• Logo recognition on yoga communication / invite sent to all conference registrants1

• Logo recognition on yoga class reminder email

sent to all yoga class registrants






1 The morning yoga class will be available on day 2 of the conference.

There will be a nominal fee to attend and will be limited to 30 participants.




email to attendees

• List of conference attendees2


attendees


conference date


2017 Sponsor Opportunities | ModernHealthcare.com

150 N. Michigan Avenue, Chicago, IL 60601 | 312.649.5350 | www.ModernHealthcare.com

Modern Healthcare is the most trusted business news and information brand in the healthcare industry. Combining the power of a print publication, 24/7 digital news products, robust research and event platforms, Modern Healthcare reaches the largest and most captive audience of healthcare leaders and influencers.

For more information on sponsorship opportunities please contact your account executive or

Ilana Klein at [email protected]

Documents

2017 SPONSORSHIP PROSPECTUS - Modern Healthcare · 2017 Sponsor Opportunities ... Depending on date of submitted contract some benefits associated with our sponsorship packages may