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GRAYREPORTSDemand for Higher Education Programs
www.GrayAssociates.com
Results through December 2017
617.366.2838 www.GrayAssociates.com 2
GRAY For more information please contact Gray Associates.
Email: [email protected]
Who Is Gray?
Program and Market Evaluation Data
Employment
Placement RatesStudent Demand
Demographics
Wages
Programs Price ProjectsPlace§ Program Evaluation System
§ Program profiles
§ Program location
§ Market selection
§ Location selection
§ Campus consolidation
§ Price elasticity
§ Price positioning
§ Price optimization
§ Business strategy
§ Strategy implementation
§ Complex analytics
Advanced AnalyticsPredictive Models
Geo-Analytics
Clients: Higher Education Institutions and Stakeholders
Competition
Enhanced Crosswalks
Employer Requirements
617.366.2838 www.GrayAssociates.com 3
GRAY For more information please contact Gray Associates.
Email: [email protected]
Agenda
1. Student Demand Trends: Inquiries, Conversions, and Searches
1. National
2. Online and On-Campus
3. City and Program
2. Program of the Month: Computer Programming
3. Food for Thought and Summary
617.366.2838 www.GrayAssociates.com 4
GRAY For more information please contact Gray Associates.
Email: [email protected]
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National InquiriesAll Programs and Award Levels
2015 2016 2017
Overall Student Inquiries (All Sources)
Total inquiry volumes have been declining for several years.§ Declining unemployment rate
§ Falling interest in post-secondary education
§ Marketers shifting away from paid inquiries
Source: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
617.366.2838 www.GrayAssociates.com 5
GRAY For more information please contact Gray Associates.
Email: [email protected]
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National InquiriesAll Programs and Award Levels
2015 2016 2017
Overall Student Inquiries (All Sources)
In 2017, student inquiries for higher education programs fell a total of 10.1%.
-10.1%
Source: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
617.366.2838 www.GrayAssociates.com 6
GRAY For more information please contact Gray Associates.
Email: [email protected]
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National InquiriesAll Programs and Award Levels
2015 2016 2017
Overall Student Inquiries (All Sources)
December was slightly better than the average, year-over-year student inquiry volumes fell just 6.7%.
-6.7%
Source: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
617.366.2838 www.GrayAssociates.com 7
GRAY For more information please contact Gray Associates.
Email: [email protected]
Conversion Maturity
It takes just over eight months for inquiries to fully “mature.”
§ 60% of conversions take place in the month in which the inquiry is received.
§ In this report, we consider a month mature after three months, when 87% of conversions have usually occurred.
-40% -35% -30% -25% -20% -15% -10% -5% 0% 5%
10%
Month 1 January
Month 2 February
Month 3 March
Month 4 April
Month 5 May
Month 6 June
Month 7 July
Month 8 August
Month 9 September
Conversion of 2017 January InquiriesVersus 2016 January Conversions
60%
78% 87% 90% 89%
95% 97% 99% 100%
0%
20%
40%
60%
80%
100%
120%
1 2 3 4 5 6 7 8 9
Percentage of Conversions
Months After Inquiry
Inquiries: Time to MaturityConversions of January 2017 Inquiries
Maturity
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GRAY For more information please contact Gray Associates.
Email: [email protected]
80
90
100
110
120
130
140
150
Q1 2014
Q2 2014
Q3 2014
Q4 2014
Q1 2015
Q2 2015
Q3 2015
Q4 2015
Q1 2016
Q2 2016
Q3 2016
Q4 2016
Q1 2017
Q2 2017
Q3 2017
Q4 2017
Overall Inquiry Conversion Rates: Trends(Indexed to Q1 2014)
Inquiry to Application: Overall Conversion Rates
In 2017, conversion rates were well above our 2014 baseline.§ Q3 2017 beat the baseline by 46%.
§ So far, Q4 2017 has beaten the baseline by just 4%, but it will continue to mature until March..
1. Applications are counted in the month in which the inquiry is received (i.e., an inquiry that is received in January and converts in March is counted as a January inquiry). Typically, the application rate will rise for three months or more after the month in which the inquiries were received.
2. Total includes unknown source type.
+46
Source: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
617.366.2838 www.GrayAssociates.com 9
GRAY For more information please contact Gray Associates.
Email: [email protected]
Overall Student Inquiry Conversions (All Sources)
For September inquiries, total conversions are down 7% year-over-year.§ September is still below 2016 levels, but could close the gaps as the last conversions come in.
§ October is already up 4% year-over-year and November appears on track to beat last year.
1. Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received.
05,000
10,00015,00020,00025,00030,00035,00040,00045,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Total Inquiry ConversionsAll Programs and Award Levels
2015 2016 2017
-7% YoY
Immature Months1
Source: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
617.366.2838 www.GrayAssociates.com 10
GRAY For more information please contact Gray Associates.
Email: [email protected]
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2015 $43.10 $43.50 $43.70 $43.61 $43.81 $43.63 $45.07 $44.75 $45.24 $44.92 $44.67 $44.752016 $45.11 $45.91 $44.79 $44.85 $42.47 $44.97 $44.39 $44.53 $45.13 $44.77 $44.89 $45.492017 $45.38 $45.28 $45.50 $45.38 $45.52 $45.79 $45.23 $44.57 $45.09 $46.08 $45.92 $46.73
$30$32$34$36$38$40$42$44$46$48
Average Price per Inquiry for PPIAll Programs and Award Levels
Average Price for Pay-per-Inquiry
In December, the average price of an inquiry was $46.73.§ For 10 out of 12 months in 2017, the average price paid for an inquiry has been above 2016 levels.
§ In December, prices were up 2.7% year-over-year.
Note: PPI means “Pay per Inquiry.” Inquiry price is the average price per inquiry from PPI.Source: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
+2.7%
617.366.2838 www.GrayAssociates.com 11
GRAY For more information please contact Gray Associates.
Email: [email protected]
Student Inquiries: 10 Largest Inquiry Budgets
1.00
0.91
0.60
0.60
0.46
0.41
0.34
0.31
0.30
0.29
0.00 0.20 0.40 0.60 0.80 1.00
Medical/Clinical Assistant.
Business Administration and Management, …
Medical Office Assistant/Specialist.
Administrative Assistant and Secretarial …
Psychology, General.
Medical Insurance Coding Specialist/Coder.
Health Care Admin
HVAC Technician.
Medical Insurance Specialist/Medical Biller.
Web Page and Multimedia Resource Design.
10 Programs with the Highest Inquiry Spending(December 2017)
Medical/Clinical Assistant has the highest spending on inquiries.
Index to MaxSource: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
TradesOther
617.366.2838 www.GrayAssociates.com 12
GRAY For more information please contact Gray Associates.
Email: [email protected]
Student Inquiries: Budget Spending for 10 Largest Programs
53%
12%
8%
2%
-1%
-8%
-10%
-17%
-27%
-31%
-45% -25% -5% 15% 35% 55% 75%
Medical Insurance Coding Specialist/Coder.
Medical Office Assistant/Specialist.
Health Care Admin.
Medical Insurance Specialist/Medical Biller.
Psychology, General.
HVAC
Web Page, Multimedia Design.
Medical/Clinical Assistant.
Business Administration and Management
Administrative Assistant and Secretarial Science, …
December 2017 Inquiry Budget Trends10 Programs With the Largest Budgets
§ The program with the largest budget, Medical Insurance Coding Specialist, increased 53% year-over-year.
In December, spending increased for 4 of the 10 programs with the largest budgets.
% Change YoYSource: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
617.366.2838 www.GrayAssociates.com 13
GRAY For more information please contact Gray Associates.
Email: [email protected]
Agenda
1. Student Demand Trends: Inquiries, Conversions, and Searches
1. National
2. Online and On-Campus
3. City and Program
2. Program of the Month: Computer Programming
3. Food for Thought and Summary
617.366.2838 www.GrayAssociates.com 14
GRAY For more information please contact Gray Associates.
Email: [email protected]
Inquiries for Online Programs
Education Industry Inquiries: YOY Percent ChangeInquiries for online programs crept up 2% year-over-year in December.§ After three consecutive declining months, volumes have grown in each of the past 3 months.
0
50,000
100,000
150,000
200,000
250,000
300,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiries
Inquiries for Online ProgramsAll Programs and Award Levels 2015 2016 2017
+2%
Source: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
617.366.2838 www.GrayAssociates.com 15
GRAY For more information please contact Gray Associates.
Email: [email protected]
Inquiries for Online Programs
Education Industry Inquiries: YOY Percent ChangeIn 2017, student demand for online programs rose a total of 4.8%.
0
50,000
100,000
150,000
200,000
250,000
300,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiries
Inquiries for Online ProgramsAll Programs and Award Levels 2015 2016 2017
+4.8%
Source: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
617.366.2838 www.GrayAssociates.com 16
GRAY For more information please contact Gray Associates.
Email: [email protected]
02,0004,0006,0008,000
10,00012,00014,00016,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiry Conversions for Online ProgramsAll Programs and Award Levels
2015 2016 2017
Student Inquiry Conversions for Online Programs
Conversions for online higher education programs decreased 7% in September.§ This is down-month ends a streak of 13th consecutive months with an increase in conversions.
§ October is on track to surpass last year.
§ But, November and December are off to a poor start.
1. Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
Immature Months1
-7% YoY
Source: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
617.366.2838 www.GrayAssociates.com 17
GRAY For more information please contact Gray Associates.
Email: [email protected]
Inquiries for On-Campus Programs
In 2017, student demand for on-ground programs slipped a total of 14%.
2012
050,000
100,000150,000200,000250,000300,000350,000400,000450,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiries
Inquiries for On-Campus ProgramsAll Programs and Award Levels
2015 2016 2017
-14% YoY
Source: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
617.366.2838 www.GrayAssociates.com 18
GRAY For more information please contact Gray Associates.
Email: [email protected]
Inquiries for On-Campus Programs
In 2017, inquiries for on-campus academic programs have fallen every month in 2017.
§ In December, inquiries for on-campus programs dropped 18% year-over-year.
2012
050,000
100,000150,000200,000250,000300,000350,000400,000450,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiries
Inquiries for On-Campus ProgramsAll Programs and Award Levels
2015 2016 2017
-18% YoY
Source: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
617.366.2838 www.GrayAssociates.com 19
GRAY For more information please contact Gray Associates.
Email: [email protected]
Student Inquiry Conversions for On-Campus Programs
Conversions for on-campus programs fell 34% year-over-year in September.§ This marks the 13th consecutive month of declining conversions.
§ August was only down 5% when compared to 2016 levels.
02,0004,0006,0008,000
10,00012,00014,00016,00018,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiry Conversions for On-Campus ProgramsAll Programs and Award Levels
2015 2016 2017
-34% YoY1. Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January
conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
Immature Months1
Source: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
617.366.2838 www.GrayAssociates.com 20
GRAY For more information please contact Gray Associates.
Email: [email protected]
Agenda
1. Student Demand Trends: Inquiries, Conversions, and Searches
1. National
2. Online and On-Campus
3. City and Program
2. Program of the Month: Computer Programming
3. Food for Thought and Summary
617.366.2838 www.GrayAssociates.com 21
GRAY For more information please contact Gray Associates.
Email: [email protected]
Student Inquiries: The Big 5 Cities
All of The Big 5 Cities shrank year-over-year.§ Philadelphia was down the most this month (-17%), after falling 8% YoY in November.
§ 4 cities performed worse this month than they did in November.
§ Houston was the exception, falling 8% this month compared to 11% in November.
-29%
-16%
-8%
-23%
-10% -8% -9%
-15% -15% -17%
-40%
-30%
-20%
-10%
0%
10%
Houston, TX Los Angeles, CA New York, NY Chicago, IL Philadelphia, PA
Five Cities With the Most Inquiries Since January 2012Year-over-Year Change in December Inquiries
2016 YoY % Change 2017 YoY % Change
Note: The market for each city is defined as a 15-mile radius around the population center of its CBSA.Source: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
617.366.2838 www.GrayAssociates.com 22
GRAY For more information please contact Gray Associates.
Email: [email protected]
Student Inquiries: The Big 5 Cities
In 2017, all of The Big 5 Cities declined at least 7%.
-20% -17%
-13% -9%
-7%
-25%
-15%
-5%
5%
Houston, TX Chicago, IL Philadelphia, PA New York, NY Los Angeles, CA
Five Cities With the Most Inquiries Since January 2012Year-over-Year Change in 2017 Inquiries
Note: The market for each city is defined as a 15-mile radius around the population center of its CBSA.Source: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
617.366.2838 www.GrayAssociates.com 23
GRAY For more information please contact Gray Associates.
Email: [email protected]
The Big 5 Programs: December Growth
In December, 4 of The Big 5 Programs fell year-over-year in December.
0%
-5%
-12%
-17%
-21% -25%
-20%
-15%
-10%
-5%
0%
5%
Business Admin: Bachelor's +
Criminal Justice Registered Nursing Medical Assistant Business Admin: Associate's
Five Largest Programs Since January 2012Year-over-Year Change in December Inquiries
2017 YoY % Change
617.366.2838 www.GrayAssociates.com 24
GRAY For more information please contact Gray Associates.
Email: [email protected]
The Big 5 Programs: 2017 Growth
In 2017, all of the largest programs experienced at least a 17% decline overall.
-26% -25% -23%
-17% -17%
-30%
-25%
-20%
-15%
-10%
-5%
0%
Business Admin: Associate's
Business Admin: Bachelor's +
Criminal Justice Registered Nursing Medical Assistant
Five Largest Programs Since January 20122016-2017 Year-over-Year Change in Inquiries
2017 YoY % Change
617.366.2838 www.GrayAssociates.com 25
GRAY For more information please contact Gray Associates.
Email: [email protected]
107%
54% 43% 37% 32%
0%
50%
100%
150%
Human Services Medical Insurance Coding
Counseling Psychology
Health Sciences Christian Studies
The Fast 5 ProgramsYear-over-Year Change in 2017 Inquiries
2017 YoY % Change
The Fast 5 Programs: The Higher Education Programs with the Fastest Inquiry Growth
For all of 2017, the student inquiry volumes for Human Services doubled.
1. Includes the 75 programs with the highest volume since January 2012.
Source: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
617.366.2838 www.GrayAssociates.com 26
GRAY For more information please contact Gray Associates.
Email: [email protected]
219%
73% 53% 43% 40%
0%
50%
100%
150%
200%
250%
Computer Programming
Liberal Arts and Sciences
Human Services Health Care Administration
Counseling Psychology
The Fast 5 ProgramsYear-over-Year Change in December Inquiries
2017 YoY % Change
The Fast 5 Programs: The Higher Education Programs with the Fastest Inquiry Growth
All five of the fastest-growing programs1 grew 40% or more.§ Human Services and Counseling Psychology are both repeats from last month.
§ Health care and related programs continue to be a growth area.
1. Includes the 75 programs with the highest volume since January 2012.
Source: GrayReports – Inquiry Trends, Gray’s Program Evaluation System
617.366.2838 www.GrayAssociates.com 27
GRAY For more information please contact Gray Associates.
Email: [email protected]
Agenda
1. Student Demand Trends: Inquiries, Conversions, and Searches
1. National
2. Online and On-Campus
3. City and Program
2. Program of the Month: Computer Programming
3. Food for Thought and Summary
617.366.2838 www.GrayAssociates.com 28
GRAY For more information please contact Gray Associates.
Email: [email protected]
All Professions: Job Postings
Burning Glass Technologies reported a total of 23.6 million job postings in 2017.
26,394 25,67323,552
0
5,000
10,000
15,000
20,000
25,000
30,000
2015 2016 2017
Job Postings
(000s)
Job PostingsAll Professions
(000s)
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. January 1, 2016-December 31, 2017SOCs: Computer Programmers (15-1131) was used in this analysis.
617.366.2838 www.GrayAssociates.com 29
GRAY For more information please contact Gray Associates.
Email: [email protected]
Computer Programmers: Job Postings
There were approximately 55,000 job postings for Computer Programmers.
57,92161,708 61,273
91,040
62,44955,511
010,00020,00030,00040,00050,00060,00070,00080,00090,000
100,000
2012 2013 2014 2015 2016 2017
Job Postings
Job PostingsComputer Programmers
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. January 1, 2016-December 31, 2017SOCs: Computer Programmers (15-1131) was used in this analysis.
617.366.2838 www.GrayAssociates.com 30
GRAY For more information please contact Gray Associates.
Email: [email protected]
Computer Programmers: Salary
Salaries are typically over $75,000 for Computer Programmer-related jobs.
543
570
1,617
4,120
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500
Less than $35,000
$35,000 to $49,999
$50,000 to $74,999
More than $75,000
Salary Distribution (Advertised)
§ The mean salary is $84,000.
§ The median salary is $83,000.
Note: Most job postings do not include salary data.
Number of Postings Citing the Salary Level
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. January 1, 2016-December 31, 2017SOCs: Computer Programmers (15-1131) was used in this analysis.
617.366.2838 www.GrayAssociates.com 31
GRAY For more information please contact Gray Associates.
Email: [email protected]
Computer Programmers: Education (Minimum Advertised)
Among job postings that specify education, over 70% cite a Bachelor’s degree.
18%
6%
72%
2%
1%
0% 10% 20% 30% 40% 50% 60% 70% 80%
High school or vocational training
Associate's degree
Bachelor's degree
Master's degree
Doctoral degree
Most Frequently Cited Minimum Education
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017. January 1, 2016-December 31, 2017SOCs: Computer Programmers (15-1131) was used in this analysis.
617.366.2838 www.GrayAssociates.com 32
GRAY For more information please contact Gray Associates.
Email: [email protected]
Computer Programming: Employer Requirements
Designing Data Security Systems s a critical part of programmers' work.
0.99
0.99
0.99
0.99
0.81
0.71
0.71
0.67
0.67
0.67
0.67
0.67
0.63
0.63
0.63
0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80 0.90 1.00 1.10
Design data processing systems
Design data security systems
Optimize software performance
Write computer programs or code
Design software applications
Apply user experience to application design
Design software or user interface
Assist users with software or hardware problems
Debug computer programs, software, or systems
Maintain complex computer databases
Maintain computer software or code
Solve software problems
Develop complex computer databases
Develop simple financial data repositories or databases
Develop simple informational data repositories or databases
Computer Programming: Primary Work ActivitiesFit with Job
Low Fit with Job HighSource: SkillEngine, Gray’s Program Evaluation SystemCIPs: Computer Programming, General (11.0201)
617.366.2838 www.GrayAssociates.com 33
GRAY For more information please contact Gray Associates.
Email: [email protected]
Computer Programming: Tools Employees Need to Know
There are over 100 tools a Computer Programmer may need to know.§ In total, 122 tools have a SkillsEngine score of 99.
§ The skills below are not the most important—they are just higher in the alphabet
999999999999999999999999999999999999
0 20 40 60 80 100 120
AdaAdobe Systems Adobe ActionScript
Adobe Systems Adobe FlashAdobe Systems Adobe Flex
Advanced business application programming ABAPAJAX
Apache CassandraApache Hadoop
Apache HTTP ServerApache Maven
Apache PigApache Solr
Apache StrutsApache Subversion SVN
Apache TomcatC
C#C++
Computer ProgrammingTools Employees Need to Know
Low Fit with Job High
Source: SkillEngine, Gray’s Program Evaluation SystemCIPs: Computer Programming, General (11.0201)
617.366.2838 www.GrayAssociates.com 34
GRAY For more information please contact Gray Associates.
Email: [email protected]
Program Scorecard: Student Demand
Computer Programming has more inquiries than 98% of other programs; 44% are for online courses.
617.366.2838 www.GrayAssociates.com 35
GRAY For more information please contact Gray Associates.
Email: [email protected]
Program Scorecard: Competition
Competition for students is about average.
617.366.2838 www.GrayAssociates.com 36
GRAY For more information please contact Gray Associates.
Email: [email protected]
Competitors: Computer Programming
UoP leads the market, followed by public 2- and 4-year institutions offering Certificate, Associate’s and
Bachelor’s programs.
Campus Sector StateAward Level 2014 2015 2016
University of Phoenix-Arizona Private for-profit, 4-year or above AZ Bachelors 529 432 363University of Phoenix-Arizona Private for-profit, 4-year or above AZ Certificate 0 31 266University of Phoenix-Arizona Private for-profit, 4-year or above AZ Associates 390 292 150Diablo Valley College Public, 2-year CA Certificate 101 72 146Valencia College Public, 4-year or above FL Certificate 106 108 145Full Sail University Private for-profit, 4-year or above FL Bachelors 107 110 120Farmingdale State College Public, 4-year or above NY Bachelors 69 81 109St Petersburg College Public, 4-year or above FL Certificate 27 28 85College of San Mateo Public, 2-year CA Certificate 73 69 79Central Texas College Public, 2-year TX Associates 82 80 78Edmonds Community College Public, 2-year WA Certificate 12 40 77Austin Community College District Public, 2-year TX Certificate 12 39 63City College of San Francisco Public, 2-year CA Certificate 121 50 62University of Phoenix-California Private for-profit, 4-year or above CA Bachelors 33 68 61DePaul University Private not-for-profit, 4-year or above IL Bachelors 42 64 61Mt San Antonio College Public, 2-year CA Certificate 71 62 61Valencia College Public, 4-year or above FL Associates 48 53 58Renton Technical College Public, 2-year WA Certificate 51 46 55Fayetteville Technical Community College Public, 2-year NC Certificate 26 48 54Seminole State College of Florida Public, 4-year or above FL Certificate 59 33 53
617.366.2838 www.GrayAssociates.com 37
GRAY For more information please contact Gray Associates.
Email: [email protected]
Program Scorecard: Employment and Fit
There is a large number of job postings, primarily for people with a Bachelor’s degree.
617.366.2838 www.GrayAssociates.com 38
GRAY For more information please contact Gray Associates.
Email: [email protected]
Program Scorecard
617.366.2838 www.GrayAssociates.com 39
GRAY For more information please contact Gray Associates.
Email: [email protected]
Agenda
1. Student Demand Trends: Inquiries, Conversions, and Searches
1. National
2. Online and On-Campus
3. City and Program
2. Program of the Month: Computer Programming
3. Food for Thought and Summary
617.366.2838 www.GrayAssociates.com 40
GRAY For more information please contact Gray Associates.
Email: [email protected]
The Gender Crisis
Women are close to 60% of completions at both the Associate’s and Bachelor’s level.
§ Over the next four years, 1.0 million more men than women will not graduate from college.
54.0%
55.0%
56.0%
57.0%
58.0%
59.0%
60.0%
61.0%
62.0%
63.0%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Trends: Percentage of Female Completions by Award-level2002-2016
Bachelor's Associate's
Source: NCES IPEDS Completions for Associate’s, Bachelor’s, Master’s and Doctoral-level programs from 2002 to 2016.
617.366.2838 www.GrayAssociates.com 41
GRAY For more information please contact Gray Associates.
Email: [email protected]
The Long Tail
Gray’s IPEDS data suggests that many colleges need to tune up their program portfolio.
§ 45% of undergraduate programs have 10 or fewer completions and produce just 7% of completions.
617.366.2838 www.GrayAssociates.com 42
GRAY For more information please contact Gray Associates.
Email: [email protected]
Key Demand Trends and Observations
§ The 10% annual decline in total inquiries is slowing down a bit.
─ -3% in November
─ -7% in December
§ The improvement in conversions stopped in this period.
─ Q4 conversion rates are not mature, even so, they are well below recent results.
─ In the most recent mature month, conversions fell 7% YoY.
§ Online program growth slowed–almost to zero.
─ Inquiries for online programs grew only 2%.
─ For the first time in over a year, conversions fell.
§ On-ground continued a rapid decline.
─ Inquiries for on-ground fell18% in December.
─ September conversions plunged 34%.
§ Gray’s Program Evaluation System is an increasingly robust tool.─ Multiple data sources on student demand, employment, and competition
─ New data added on employer needs, including work activities and tools
617.366.2838 www.GrayAssociates.com 43
GRAY For more information please contact Gray Associates.
Email: [email protected]
Questions and Contacts
Please feel free to contact:Bob Atkins
CEOGray Associates, Inc.
[email protected]@Gray_Associates
617.366.2836
617.366.2838 www.GrayAssociates.com 44
GRAY For more information please contact Gray Associates.
Email: [email protected]
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