Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
38%
62%
35%
65%
Malaga Hotel Market Review 20181
Profitability 2017 - 3 to 5 stars onlyMarket profile
Visitors Overnights
Spanish International
Transport
AirportDistance to city center: 11KmPassengers (2017): 18 million (+11.7%)Destinations (2017): 146
High Speed RailwayLocated in the city centerPassengers (2017): 2.4 millionMalaga-Madrid line: 512km in 2h and 40m
Hotel supply
Malaga has become one of the key cities in Europe for city-breaks. With its mild weather, beaches, gastronomy and cultural offer, the city is today well connected to the world through the fourth largest airport in Spain (18 million pax and 146 direct conections).Throughout the period 2012-17 the number of visitors has increased +39% and the overnights +37%. 1.3 million tourists visit annually Malaga today, 62% of them from abroad.Malaga is now the third best urban destination in occupancy (78%, behind only Palma, 81%, and Barcelona, 79%). ADR has grown from 68€ in 2012 to 90€ in 2017 and RevPar stands at 70€ (2017), sixth in Spain.The size of the hotel market is still limited, with 103 hotels and 5,272 hotel rooms. Accor is the leading chain with 3 hotels and 452 rooms.
Main hotel chain
Total1.3 M
Total2.5 M
ADR€90
Occupancy78%
RevPar€70
MALAGA HOTEL MARKET REVIEW
2018
RESEARCH REPORT
3 hotels452 rooms
62%
38%
65%
35%
Hotels103
Rooms5,272
Beds10,625
Source: INE Source: INE
Source: H&C, Aena, Renfe Source: INE
December
November
October
September
August
July
June
May
April
March
February
January
819 798 878 949 921 871
994 11831258 1297 1467 1622
2 0 1 2 2 0 1 3 2 0 1 4 2 0 1 5 2 0 1 6 2 0 1 7
456 442 472 524 518 508
492 524 562581 676
810
2 0 1 2 2 0 1 3 2 0 1 4 2 0 1 5 2 0 1 6 2 0 1 7
Malaga Hotel Market Review 20182
Visitors
Seasonality of tourists (overnights)
2011 2014 2017
Spanish (thousands)
International (thousands)
39%
The number of visitors to the city of Malaga has been constantly increasing since 2012. With a growth of 39% the number of visitors has increa-sed from 947 thousand in 2012 to more than1.3 million in 2017. The city has an international ho-tel market with international visitors represen-ting 62% of the total visitors in 2017.
HOTEL DEMAND
With the weight of international tourists’ visitors and overnights amounting to 62% and 65% respectively in 2017, the city of Malaga has consolidated its posi-tion as a Spanish international tourism destination. According to the trend of the last years, it is expected that the weight of international tourism will continue to grow.In the coming years, the city of Malaga will conti-nue to be a key city for urban hotel development in Spain, given its high dotation of infrastructures (an excellent highway access, an international airport, a high-speed railway station and, a cruise terminal, among others), its large market potential (the city and the surrounding area have capacity to attract and manage more tourists) and its solid fundamentals (cultural and summer destination)
Overnights
Spanish (thousands)
International (thousands)
37%
The overnights have performed in a similar way that the visitors, growing 37% during the period 2012 – 2017. Thanks to this growth overnights have increased from 1.81 million in 2012 to 2.5 million in 2017. Overnights of foreign tourists have led the market, representing 65% of the to-tal in 2017.
Source: H&C, INE
Source: H&C, INE
Source: H&C, INE
August
July
April
SummerEaster
2012 2013 2014 2015 2016 2017
2012 2013 2014 2015 2016 2017
Max - 271K
Min - 153K
947 9661,034 1,105
1,1941,319
1,8131,980
2,136 2,246 2,3882,492
300K
250K
200K
150K
100K
50K
0
Malaga historic city center
Vincci Posada del Patio 5*
Room Mate Larios 4*
AC Malaga Palacio 4*
Molina Lario 4*
Petit Palace 4*Barcelo Malaga 4*
Sercotel Malaga 4*
Guadalmedina 4*
NH Malaga 4*
Ibis Malaga 2*Suite Novotel Malaga 4*
Tryp Alameda 4*
Mariposa Hotel 4*
Ilunion Malaga 4*
Tribuna Malaga 3*
Salles Malaga Centrum 4*
Don Curro 3*
Atarazanas 3*
Room Mate Valeria 4*
MS Maestranza4*
Eliseos 3*
H. Del Pintor 3*
Parador Gibralfaro 4*Los Naranjos 3*Las Vegas 3*Gran H. Miramar 5*GLHotels in East Malaga
Hilton Garden Inn 4*Campanile 3*Ibis Aeropuerto 2*Vincci Malaga 4*
Hotels in West Malaga
Malaga Hotel Market Review 20183
Main hotel chains
HOTEL SUPPLY
Hotels Rooms
3
2
1
1
2
452
327
221
214
211
Beds 10,625
Accor
Wyndham
Barceló
Marriott
Vincci
Hotels 103
Malaga hotel market: deals and projects
Key transactions 2016/2017 Main hotels in the pipeline
NH Malaga (245 keys)Tryp Alameda (136 keys)Palacio Sonora C/ Granada (83 keys)
Hotel Rascacielos en El Puerto (350 keys)Palacio Marqués De La Sonora (46 keys)Vincci en Hoyo de Espartero (138 keys)Palacete de la Merced (17 keys)Hotel Boutique Malaga (16 keys)
Currently, Malaga only boasts one five star Gran Lujo hotel, it is the €60 million Gran Ho-tel Miramar. However, the situation will change in the coming years with the project of the new Hotel-Suites Malaga Port 5 star Gran Lujo to be erected right on the port. With an investment of approx. €115 million, the hotel will compri-se 352 rooms and 35 floors . Other high quality hotel project (four stars - premium) in planning stage is the 46-room Palacio Marqués De La So-nora being the historic city center.
Source: H&C
Hotel supply 2017
Rooms 5,272
Hotel chain
#1
#2
#3
#4
#5
Source: H&C
Source: H&C
68 67 72 76 8190
2012 2013 2014 2015 2016 2017
62 6571 73 77 78
2012 2013 2014 2015 2016 2017
42 4451 56
6270
2012 2013 2014 2015 2016 2017
Malaga Hotel Market Review 20184
About us
Evolution of main performance parameters
HOTEL MARKET PERFORMANCE
ADR (€) Occupancy (%) RevPar (€)
Malaga vs top Spanish cities
ADR (€) Occupancy (%) RevPar (€)
San Sebastian
Barcelona
Cadiz
Palma de Mallorca
Madrid
Sevilla
Malaga
Santander
Bilbao
Valencia
128
128
103
99
96
90
90
86
84
77
Palma de Mallorca
Barcelona
Malaga
Madrid
Sevilla
Bilbao
Alicante
Cadiz
Girona
San Sebastian
81
79
78
76
75
74
73
72
72
72
Barcelona
San Sebastian
Palma de Mallorca
Cadiz
Madrid
Malaga
Sevilla
Bilbao
Santander
Alicante
102
92
80
74
72
70
67
62
56
56
The city of Malaga has an impressive level of occupancy (78%) with ADR and RevPar of 90 € and 70 € respectively.
Jose de la Maza - [email protected] / +34 639 90 63 48
Alvaro de la Maza - [email protected] / +34 661 24 97 63
Office - Paseo de la Farola 8, Entreplanta 5. Malaga 29016 (Spain)[email protected] / +34 951 76 79 73
With an increase of +13% and +11% (2016-2017) in RevPar and ADR respectively and an occupancy of 78% (only behind Palma de Mallorca and Barcelona), Malaga is a key urban destination in Spain. The market attracts interest of international chains but there are few opportunities available because land for hotel development is very scarce due to alternative uses and booming
land prices.
Source: H&C, Exceltur2012 2013 2014 2015 2016 2017 2012 2013 2014 2015 2016 2017 2012 2013 2014 2015 2016 2017
68 67 72 76 81 9062 65 71 73 77 78
42 44 51 56 62 70
Source: H&C, Exceltur
Aninver InfraPPP Partners is a market intelligence and business consulting group based in Spain but working globally. We are an innovative and dynamic company working in selected assignments with top private and public clients in different countries accross the world.
We develop sector-focused online market intelligence platforms where subscribers can get valuable information. Trough these platforms we aggregate, elaborate and distribute specialized knowledge. Our online business includes the following market intelligence platforms:
If you are interested in discussing this market report or any potential business opportunity please contact our team.
Coming soon