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MEDIA KIT2018
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MAGAZINE PROFILEFor more than three decades, Country Sampler has brought readers a unique mix of inspiring country-style homes, expert decorating advice, and an unmatched selection of country furnishings, decor and gifts.
Country Sampler’s readers are passionate about home decorating and dedicated to the Country Sampler brand. They turn to Country Sampler for the best decorating ideas and are frequent purchasers of merchandise to enhance their home.
Readers embrace the Country Sampler brand beyond the printed page through social media, e-newsletters, digital issues, special interest publications, branded merchandise, videos and more.
Circulation: 260,000
Readership: 650,000
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R E A DER PROF I L ER E S P O N S I V E
91% have ordered by phone, email or internet in the last 30 days.
PA S S I O N AT E
67% of long-term subscribers continue to renew their subscriptions year after year.
75% of them keep their issues for 1 year or more.
E N G AG E D
51% of women who love home decorating have purchased items they saw in Country Sampler.
D E D I C AT E D
They highly value Country Sampler and pay a premium price of $6.99 per issue or $19.96 for a six-issue subscription.
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For full reader demographics, contact your sales representative.
F E B R UA RY / M A R C H 2018
Main Theme: Easter/Spring
Readers absolutely delight in the refreshing articles in this spring issue! The March magazine is stocked with homes featuring bright and sunny ideas, easy-to-create displays for Easter, and seasonal decorating tips for every country home. Our immensely popular Easter Egg Hunt has readers carefully looking through every page in the magazine to find the hidden eggs—that means more time spent with each ad!
A P R I L / M AY 2018
Main Theme: Garden/Spring
The May issue is the all-time favorite of readers who embrace springtime decor, garden accents, outdoor accessories and more. Plus, it also includes the well-loved country homes that continually draw in experienced decorators. In this issue, readers will discover how a West Coast couple turn their home into a welcoming retreat with fabulous farmhouse finds and how authentic collections and furnishings make an East Coast home a past-tense paradise.
J U N E / J U LY 2018
Main Theme: Summer/Patriotic
The July issue is the perfect avenue for showcasing true-blue summertime decor, outdoor favorites, Americana, and other gifts and decorative merchandise. In this edition, readers will discover a Midwestern house that’s decorated with the perfect combination of Colonial and primitive styles and an East Coast homeowner who seamlessly blends patriotic pieces with other historic treasures.
AU G U S T / S E P T E M B E R 2018
Main Theme: Fall/Holiday Preview
A newsstand best-seller, the September issue is one of our top issues of the year, featuring room-by-room tours of fabulous fall-decorated country homes. In this issue, readers will enjoy learning how a Midwestern homeowner amps up her everyday look with rich fall accessories, as well as get budget-friendly tips for creating a warm and welcoming autumn ambience using nature’s bounty.
O C TO B E R / N O V E M B E R 2018
Main Theme: Holidays
The year’s top-seller, the November issue of Country Sampler delivers! It’s packed with expert decorating ideas and enchanting seasonally decorated homes. Readers will adore an Alabama residence where Southern hospitality is taken to the next level for the holidays with an eclectic array of traditional and farmhouse country and a Massachusetts home that is the epitome of an old-fashioned country Christmas celebration.
D E C E M B E R / J A N UA RY 2019
Main Theme: Classic Country
One of our most well-read editions, this popular January issue highlights timeless country homes decorated in the warm and cozy styles our audience loves, which makes it the perfect place to reach these passionate buyers! Plus, the issue also features a much-anticipated reader-favorite: the Top 10 Country Collectibles for the year—a must-have list for collectibles enthusiasts. Don’t miss your chance to showcase your product in front of these dedicated home decorators!
*Editorial calendar is subject to change without notice.
PRINT SCHEDULE
EDITORIAL CALENDAR*
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Issue Ad Close Date Materials Due Date In Home DateNewsstand
Date
December/January 2018 09/19/17 09/26/17 11/21/17 12/05/17
February/March 2018 11/14/17 11/21/17 01/06/18 01/30/18
April/May 2018 01/09/18 01/16/18 03/13/18 03/27/18
June/July 2018 03/13/18 03/20/18 05/15/18 05/29/18
August/September 2018 05/08/18 05/15/18 07/10/18 07/24/18
October/November 2018 07/17/18 07/24/18 09/18/18 10/02/18
December/January 2019 09/18/18 09/25/18 11/20/18 12/04/18
*Editorial calendar is subject to change without notice.
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EDITORIAL CALENDAR*
Special Interest Publications
M O D E R N CO U N T RY
Country Sampler Modern Country showcases the clean country looks that so many homeowners love. The popular style is casual yet contemporary, one that combines rustic, found or industrial items with traditional country woods, fabrics and folk art. Readers will view beautiful homes decorated in this fresh style and see how to use favorite country pieces
in new ways. It’s easy to give rooms a fresh update while still enjoying the warmth and beauty of country style. ON SALE 11/28/17
FA R M H O U S E S T Y L E
Enjoy the homegrown looks of one of today’s popular decorating styles. Country Sampler Farmhouse Style brings an updated look to this old favorite. Readers will tour comfortable farmhouse-style homes, discover ways to add farmhouse flair to any room, and learn how to raise backyard chickens and grow amazing vegetables. Plus, they’ll find delicious
recipes, crafts and more. ON SALE 1/2/18
H O M E TO U R S
The annual Home Tours special issue is the ultimate guide to country decorating, with a wide mix of classic, primitive, cottage, Colonial and Americana rooms beautifully styled and filled with ideas that are fit for any country home and budget. Plus, hundreds of simple yet savvy decorating hints are sure to inspire throughout every season, making this a
publication readers will refer to all year long. ON SALE 2/13/18
S P R I N G D E CO R AT I N G
Bring a breath of fresh air into warm-weather decorating with Country Sampler Spring Decorating. This bright and sunny issue is bursting with tips for lightening up interiors as well as creative decorating ideas for Easter, Mother’s Day, Fourth of July, and more. Includes more than 60 simple DIY decorating projects! ON SALE 2/27/18
P R A I R I E S T Y L E
Revel in the rustic beauty of the new American country decorating. In this publication, readers will enjoy inspiring locales, charming homes and inns, creative designers and mouthwatering foods from editor/stylist Fifi O’Neill. The beauty of the windswept prairie floats through every page of this magazine, letting readers feel as though they’re part
of this special landscape. SPRING: ON SALE 3/13/18 FALL: ON SALE 9/4/18
B O H O S T Y L E
Celebrate colorful, artistic decorating that melds exotic elements and cultural influences with homespun individuality in Country Sampler Boho Style. Readers will visit beautiful homes that range in style from elegantly eclectic to fun and flirty. This publication shows how to bring free-spirited flair to rooms with worldly accents and introduces readers to one-of-a-kind
designers and truly unique locales. SUMMER: ON SALE 5/1/18 WINTER: ON SALE 12/4/18
AU T U M N D E CO R AT I N G
Country Sampler Autumn Decorating is fast becoming a reader favorite. The beauty of fall and the fun of Halloween combine into this great issue to offer something for everyone. Readers will discover fabulous fall homes, easy DIY projects, and creative touches, all with fall flair. The special Halloween section offers no-carve pumpkin ideas and both spooky
and whimsical projects so readers can choose the Halloween decorations they like best. Includes easy instructions and large pictures for more than 60 DIY projects! ON SALE 8/21/18
Special DIY Section!
Born-Again Barnwood | Mason-Jar MagicGorgeous Galvanized Metals | Cozy Coops
From Burlap to BarnwoodFresh Country Looks for Today
BACK TO YOUR ROOTS100+ Ways to Give Your Home Farmhouse Style
FarmhouseStyle™
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Get the Look! • Inspiring Displays• Affordable Fix-Ups• Quick Makeover Tricks
Classic Country, Cottage, Coastal, Primitive,
Farmhouse & More!
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Fresh FARMHOUSE STYLE with GRASSROOTS CHARM
INSPIRATION FROM NATURE
DREAMY GETAWAYS
BORN-AGAIN BARNWOOD
VISIT RACHEL ASHWELL’S
TEXAS SANCTUARY
PLUS
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™The New AMERICAN COUNTRY
PRINT SCHEDULE
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Issue Ad Close Date Materials Due Date Newsstand Date
Modern Country 09/06/2017 09/13/2017 11/28/2017
Farmhouse Style 10/11/2017 10/18/2017 01/02/2018
Home Tours 11/28/2017 12/05/2017 02/13/2018
Spring Decorating 12/06/2017 12/13/2017 02/27/2018
Prairie Style – Spring 12/20/2017 12/27/2017 03/13/2018
Boho Style – Summer 02/07/2018 02/14/2018 05/01/2018
Autumn Decorating 05/30/2018 06/06/2018 08/21/2018
Prairie Style – Fall 06/13/2018 06/20/2018 09/04/2018
Christmas Decorating 06/20/2018 06/27/2018 09/11/2018
Holiday Homes 08/15/2018 08/22/2018 11/06/2018
Boho Style – Winter 09/12/2018 09/19/2018 12/04/2018
Living Simply 10/10/2018 10/17/2018 01/01/2019
EDITORIAL CALENDAR*
Special Interest PublicationsC H R I S T M A S D E CO R AT I N G
Readers can bring fun festivity to their home with all the creative designs and ideas in Country Sampler Christmas Decorating. Readers will discover new themes to update their holiday decorating, see how others bring holly-jolly joy to their homes and get creative Christmas projects the whole family will enjoy making. Includes professional tips,
step-by-step instructions and beautiful photos. Plus, more than 60 holiday DIY projects to create! ON SALE 9/11/18
H O L I D AY H O M E S
Take a virtual holiday house walk with our newest issue—Country Sampler Holiday Homes. Readers will step into beautifully festive homes dressed in holiday style from top to bottom. There’s something for everyone with Christmas looks from traditional to Colonial to vintage to coastal. Beautiful full-color photos of more than 10 fully decorated homes, plus tips and quick projects so readers can recreate their favorite look in their own home! ON SALE 11/6/18
L I V I N G S I M P LY
This essential publication is packed with creative storage and decorating ideas, info-filled articles for enjoying a simpler life, expert advice for downsizing and more! The issue includes real-life smaller homes with big decorating style, clever double-duty furnishings that earn their place in small rooms, no-fuss entertaining ideas, and lifestyle tips for making the
most of a new simpler life. ON SALE 1/1/19
CO U N T RYS A M P L E R . CO M
Draws nearly 375,000 unique viewers per year with more than 1.1 million page views. Has more than 20,500 active views a month.
W E B S I T E A D S
Online ads that allow viewers to click through to your website.
E - N E W S L E T T E R S
Digital ads that accompany opt-in editorial newsletters, reaching more than 225,000 subscribers.
C U S TO M E - B L A S T S
Your exclusive message delivered to our growing email list. Currently reaching more than 225,000 subscribers!
S O C I A L M E D I A
Country Sampler’s fast-growing social media sites attract new fans every day and promote stronger reader engagement with the brand.
• Nearly 280,000 Facebook Likes
• Over 31,000 Followers on Pinterest
• 174,000 video views on YouTube
D I G I TA L I S S U E S
Country Sampler publications are read on a variety of platforms representing thousands of new readers, which will help you gain additional exposure.
• Available on Apple App Store, Kindle Newsstand, Nook Newsstand and Google Play Magazines
• Includes interactive features such as how-to videos, contests and special downloads
• Offers easy access to digital archive of past issues
DIGITAL PRESENCEReaders embrace the Country Sampler brand beyond the printed page through social media,
e-newsletters, digital issues and more!
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ONLINEUnit Size (Pixels)Leaderboards 728 x 90Wide Skyscraper 160 x 600Medium Rectangle 300 x 250
Submitting MaterialsMaterials can be submitted via MediaBank.
For login information, contact:
Kelsey Irvine Advertising Coordinator (260) 849-4211 [email protected]
Electronic MediaAnnie’s operates on a Mac platform. Filesmust include ALL original files, images(linked, placed or supporting EPS files) and fonts.
FontsAll fonts used are to be supplied orconverted to outlines.
ImagesSupply high-resolution images (300 dpi orbetter). Photoshop files, PDFs, TIFF, JPEGor EPS files are accepted. (Annie’s does notaccept responsibility for the quality of low- resolution files.)
ColorsAll colors must be CMYK. Spot or Pantonecolors will be converted to CMYK. Blackneeds to be 100% black.
Questions? Contact: Kelsey Irvine Advertising Coordinator (260) 849-4211 [email protected]
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SPECIFICATIONS
1/2 Page
Island*
1⁄12 Page*
1⁄3 Page Vert.
2⁄3 Page Vertical**
1⁄6 Page Vert.*
Full PageTrim 81/2" x 10¾"Bleed 8¾" x 11"
Two-Thirds PageVertical** 45⁄8" x 91/2"
One-Half PageHorizontal 73/8" x 45/8"Island* 45⁄8" x 71/4"
One-Third PageVertical 21/4" x 91/2"Square 45⁄8" x 45⁄8"
One-Sixth PageVertical* 21/4" x 45⁄8"Horizontal* 45⁄8" x 21/4"
One-Twelfth PageSquare 21/4" x 21/4"
2 Page SpreadTrim 17" x 10¾"Bleed 171/4" x 11"
Inserts and Business Reply Cards are available upon request. Please contact local sales representative for space and production costs.
Country Sampler has a foot trim. * Market Center ad size only
** National ad size only
1⁄6 Page Horizontal*
1/2 Page Horizontal
1⁄3 Page Square
Full PageFull Page
SpreadFull Page
Spread
Page trim size is 81/2" x 10¾": add 1/4" bleed on all sides extended beyond the trim (8¾" x 11").
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Amazing MakeoversClever Containers
u Pretty Pumpkins
Magical Mantels
u Seasonal Centerpieces
Get Set for
58
Inspiring
Fall Rooms
Display Tips for
Classic
Collectibles
AUTUMNCozy Harvest Home Tours
Today’s Country Style
WIN!
ComfyBedding
Set
®
Amazing MakeoversClever Containers u Pretty Pumpkins
Magical Mantels u Seasonal Centerpieces
Get Set for
58
Inspiring
Fall Rooms
Display Tips for
Classic
Collectibles
AUTUMNCozy Harvest Home Tours
Today’s Country Style
WIN!
ComfyBedding
Set
®
Today’s Country Style
60+
Rooms with
Country Charm
Keep It
Simple
Primitive,
Cottage
& Vintage
Looks
Recycled Style:
Thrifty Tricks for
Found Treasures
u Artful Antiques Displays
u Win a $500 Shopping Spree
u Fresh Spring Makeovers
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Today’s Country Style
60+
Rooms with
Country Charm
Keep It
Simple
Primitive,
Cottage
& Vintage
Looks
Recycled Style:
Thrifty Tricks for
Found Treasures
u Artful Antiques Displays
u Win a $500 Shopping Spree
u Fresh Spring Makeovers
®
Today’s Country Style
58
Classic Country Styles
Farmhouse
u Primitive
Americana
u Colonial
SHOW YOUR SPIRIT
u Dynamic Patriotic Displays
u Creative Repurposing Ideas
u Win! Solve Our Secret Phrase
All-Star
Summer
ROOMS
58
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Today’s Country Style
58
Classic Country Styles
Farmhouse u Primitive
Americana u Colonial
SHOW YOUR SPIRIT
u Dynamic Patriotic Displays
u Creative Repurposing Ideas
u Win! Solve Our Secret Phrase
All-Star
Summer
ROOMS
58
CONTACT INFORMATIONA D V E R T I S I N G D I R E C TO R
Michelle Thorpe(260) 849-4508
A D V E R T I S I N G CO O R D I N ATO R
Kelsey Irvine(260) 849-4211
A D V E R T I S I N G ACCO U N T M A N AG E R
Kim Sullivan(914) 827-0015
E D I TO R
Donna Marcel(260) 849-6016
