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What Is Your Primary Job Function?*
Technologies Involved*
Segmentation of Our Solution Providers’ Customers*
CRN AUDIENCE PROFILE
33%
30%
32%
5% Executive, Corporate,Departmental Manager
Sales/Marketing Management &Staff
Technical Management,TechnicalStaff, Engineer
Operations
31%
62%
75%
56%
44%
Very small business
Small business
Midsize company
Large company
Enterprise
Managed Services 50%
Cloud Services & Solutions 47%
Network/Infrastructure Services 41%
Network Management 40%
Hardware Resell & Integration 38%
IT Services Management, 36%
Security Services & Solutions 36%
Storage Services & Solutions 33%
Disaster Recovery/Business Continuity 32%
IT Operations Management, 32%
Data Center Services & Solutions 30%
Application Development 29%
Mobility 29%
Components & Peripherals 28%
Hosting Services 28%
Big Data 26%
Virtualization Services & Solutions 25%
Automation 23%
Data Analytics, 23%
Builder of Custom Systems / Servers 22%
Database/Database Management 22%
Unified Communications 22%
Custom Software Development 20%
Business Class Internet/Voice Solutions 19%
Flash Storage, 19%
Business Intelligence Solutions 18%
Digital Signage 18%
Where Do You Target Your Sales Efforts?*
Cloud Solutions Currently Sold/Influenced:*
Of those solution providers offering
Managed Services, 66% are selling Managed
Cloud.
Which of the Following Describes Your Company's Current Business Model?*
CRN AUDIENCE PROFILE
Healthcare 51%
Financial/Banking 46%
Technology 44%
State/Local Government 41%
Manufacturing 40%
Commercial 39%
Retail 37%
Legal 34%
Insurance 33%
Hospitality/Entertainment 30%
Non Profits 30%
K-12 Education 29%
Higher Education 28%
Energy/Utilities 27%
Federal Government 27%
Construction 25%
Real Estate 25%
Transportation/Logistics 25%
58%
34%
26%
22%
9%
7%
6%
6%
5%
5%
3%
3%
2%
3%
Solution Provider/VAR
Consultant
Managed Service Provider…
Systems Integrator
Cloud Solution Provider
Direct Market Reseller
Custom Systems Builder
Hosting Services Provider
Managed Security Service…
Retailer/etailer
ISV/Developer
Service Provider Agent
Web Developer
Other
69%
66%
64%
61%
58%
57%
52%
48%
47%
39%
34%
34%
33%
SaaS (Software-as-a-service)
Exchange/Office365
Backup
Private Cloud
Security
Hybrid Cloud
BaaS/DRaaS (Backup/Disaster recovery-as-as-…
Public Cloud
IaaS (Infrastructure-as-a-service)
Hosted Virtual Desktop
HaaS (Hardware-as-a-service)
Colocation
PaaS (Platform-as-a-service)
Use CRN.com
Read CRN
Both
70%
34% of those engaged with CRN Media read CRN
of those engaged with CRN Media use CRN.com
75% are Power Users* of CRN or crn.com
Engagement with CRN Media
CRN AUDIENCE PROFILE
North American SP Population
170,000Total SP Organizations
CRN ChannelBase
150,000SP Organizations
88% Market Coverage
CRN.COM NETWORKAwards & Recognition:
76%
27%
18%
17%
13%
13%
12%
12%
8%
7%
7%
5%
5%
3%
crn.com
techtarget.com
thevarguy.com
mspmentor net
talkincloud.com
channelpartnersonline.com
itchannelplanet.com
rcpmag.com
channelnomics.com
Channele2e.com
verticalsystemreseller.com
channelprosmb.com
bsminfo.com
Other
CRN360
Dedicated page features your company’s logo and executive blog or “About Us” introduction
Leverages your social media presence
Displays your branded content for linking or download
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728x90 expands to 728x300
:
160x600 expands to 400x600
Expanded IMU Dimensions:336x280 expands to 640x480
Expanded Tile Dimensions:125x125 expands to 640x480
Interaction Rate: 16-18%
CRN.COM HIGH-IMPACT BANNERS
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CRN SMARTPHONEWhy advertise on mobile websites?
Smartphone users check
their device
150TIMES PER DAY*
*ComScore Survey **American Press Institute
✓
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CRN SNAPSHOT
55% of SPs visit
CRN.com on their
smartphone
every day*
CRN MAGAZINE
CRN is the Most Widely Read
Tech Publication
Among Solution Providers*
44%30%
27% 27%
Other
2%
81%
CRN Pass Along Remains Strong: 4:1
Advertorials:
Advertorial Opportunities
Online Showcases:
Showcase Sponsorship Features:
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CRN MAGAZINE
Custom Publishing:
Full Page Half Page Horizontal
Half Page Spread HorizontalFull Page Spread 2/3 Page Vertical
1/2 Page Vertical
Island 1/3 Page Vertical 1/3 Page Spread Horizontal
1/3 Page Horizontal
GatefoldFlap Page
GatefoldSpread
PRINT AD SPECIFICATIONS
Advertising Units
White Papers:
Custom Newsletters:
Web Content:
Custom Video Production:
Case Studies:
CONTENT MARKETING SERVICES
Custom Content…
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Complete Social Media Marketing Services
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CRN SOCIAL
✓
✓
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48.4%
41.0%
37.0%
34.0%
29.8%
21.4%
Opportunity to learn about newtechnologies
Opportunity to visit multiple vendorswithout leaving my desk
Opportunity to gain insight into themarket direction
Opportunity to find/investigate newbusiness opportunities
Opportunity to have onlinediscussions with multiple vendors
without leaving my desk
Opportunity to network with othersolution providers
Why Do You Attend Web-based Events?**
CRN WEB-BASED EVENTS Web-based Events Help
Channel Marketers:
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✓
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✓