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2018MediaKit
crainsdetroit.com
Knowus.Trustus.Letussolveyourbusinessproblems.Crain’sDetroitBusinessisafull-servicecommunicationscompanythathelpsitsaudiencewin.Wearecreatingnewwaystosolveyourbusinessproblems– frombothinsideandoutsideournewsroom.Ourreportersspeaktruthtopower.Ourbusinessunitsspeaktruthwithpower.Weofferbusinessintelligencetoprovokenewthoughtandaction.
Ourfoundationisbuiltupon: •Ruthlesslyindependentjournalism•Members-onlyservices•Client-centricsolutions•Liveevents
THEFINALWORDONBUSINESS.THETRUSTEDVOICE.“ThebusinesspaperofrecordandanexcellentresourceforanyonedoingbusinessinDetroit,oranywhereintheSoutheastMichiganregion.Wellregardedandtrustedforqualityjournalism.”
Readertestimonial,SignetReadershipStudy
crainsdetroit.com
Weeklyprintcirculation 20K
Totalprintreadership 111K
Averagetimespentwithissue 29min
Averagenumberofdaysreaderskeepanissue 60
Sources: Reader’sStudy|AdobeAnalytics
REACHANDENGAGEMENT
WebsiteAveragemonthlyuniquevisitors 490KAveragemonthlypageviews 1.3MAveragemonthlyuniquemobilevisitors 256KAccessingsitefrommobiledevice 51%
EmailNewslettersTotalemailnewslettersubscribers 363KAverageuniqueopenrate 21%
SocialTwitterfollowers 69KFacebookfollowers 33KRonFournierTwitterfollowers 64K
crainsdetroit.com
BRANDAUDIENCE
INCOME&NETWORTH
Averagehouseholdincome
$322,000
Averagevalueofmainresidence
$456,000
Averagenetworth
$1.6million
PROFESSIONAL
Topandmiddlemanagement/professional
88%
Currentlyservingononeormoreboards
47%
Involvedinpurchase/leasedecisionmaking
80%
EDUCATION
Attendedcollege99%Graduatedfroma4-yearcollege87%Completedpost-graduatework55%
25-39:15%40-54:33%55+:52%
Male62%Female38%
AGE&GENDER
Sources: SignetReadershipStudy
crainsdetroit.com
PURSUITS
Attendedaculturaleventinthelast12months 81%
Attendedagymorhealthclub 63%
Donatedorvolunteeredinthelast12months 88%
Purchasedwine,liquororspiritsinthelast12months 77%
Tookavacationinthelast12months 80%
Averagevalueofavehicle/lease 44K
Averagenumberofflightstakeninthelast12months 6.2
Averagenumberofhotelstaysinthelast12months 20
Inatypicalweek,dinesout 3.5X
Sources: SignetReadershipStudy
crainsdetroit.com
crainsdetroit.com
Changeimagetosomethingmorecompelling?AphotofromaroundtableorBofA event?
STRATEGYANDRESEARCHMatchingyourobjectivewithourdeepexpertise,wecanfieldprimaryresearchtofuelinsights,innovation,thoughtleadership,conversationsandtodeepenrelationshipswithyourtarget.
CONTENTCREATIONOurreportersandmultimediaeditorsareindustryproswithexperiencethatincludesneworganizationslikeTheNewYorkTimes,DetroitFreePress,TheDetroitNews,wsj.comandproductionstudioslikeAnchorBayEntertainment.
MULTIMEDIADISTRIBUTIONOursolutionsdeployacrossmultimediaandcanbemarketedacrossvariouschannelsincludingprint,directmail,events,socialmedia,businessroundtablesandonlineevents;acrossbothCrain’sCommunicationchannelsandpartnerchannels.
FreshApproachtoContentMarketing– BornoutoftheNewsroomCrain’s ContentStudio– Detroitbringsourstorytellingexpertisetogetherwithaclient’svisiontoproducecustomsolutionsthathelpbrandsgrowtheirbusiness.Fromcustomstoriesaboutcompanies,boardreportsandwhitepapers,towebinarsandeventprogramspositioningthoughtleaders— theopportunitiesarelimitless— andturnkeyforourclients.
crainsdetroit.com
R E C E N T W O R K
SHOWINGOFFACOOLPLACETOWORKTocelebrateitsplaceontheannualCoolPlacestoWorkinMichiganlist,andtotellthewholestoryofwhyit’scultureis so cool,UnitedShoretookoverthecoveroftheprinteditionwithasponsoredstoryandphoto;thestorytellingcontinuedwithathree-pagegatefoldinsideandonlinewithdigitaltakeoverads.Andtotopitalloff,CrainContentStudiovisitedthemortgagecompanyforitsweeklyall-companydanceparty,streamedliveonthe Crain’s Facebookpage.
MANAGINGRISK:ALIVEEVENTWitheverycompany’sgoaltogrowcomesrisk.BankofAmericasoughttopositionitselfasaleaderinadvisinggrowingcompaniesonriskanddisruption– athemethatCrainContentStudiohonedinonduringabusinessbreakfastatLittleCaesar’sArena.
MENTALHEALTHASAWATERCOOLERTOPIC“Businessesareindenialthatmentalhealthaffectseveryfamilytheyemploy.”Sobegananeight-pagepublicationbasedonaroundtablediscussionwithcommunityandhealthcareleadersonthetopicofchildren’smentalhealth,sponsoredbyChildren’sHospitalofMichiganFoundation.Thefoundationisworkingtopositionitselfasaleaderinchildren’shealthissuesintheregion.
LISTENINGTOTHENEIGHBORSIFyouwanttoinvestinDetroitneighborhoods,firstyouneedtoseekinputfromthebusinessownersandresidentswhocallthatneighborhood“home.”That’sthestoryJPMorganChase&Co.wantedtotell,anddidsothroughaluncheonwiththeLive6community,whichwascapturedinastoryinprintandonline.
crainsdetroit.com
PRINTFormorethan30years,initsawardwinningpublication,Crain’sDetroitBusiness,hasprovokednewthinkingandactionwithmust-readenterprisereportingandbusinessintelligence.
crainsdetroit.com
· Award-winningreporting
· Weeklyin-depthanalysisofhealthcare,nonprofits,economics,sportsbusiness,realestate,governmentandDetroitrising
· AnnualhallmarkfeatureshighlightingpeopleandorganizationsmakingadifferenceinSoutheastMichigansuchasCrain’s 40Under40,NewsmakersoftheYear,andHealthCareHeroes
· RegularcomprehensivelistsanddataincludingFastestGrowingCompanies,TopCompensatedCEO’s,Private200,andLargestPublicCompanies
· AnnualcornerstoneissuesincludingCrain’s BookofLists,GivingGuide,MackinacPolicyConferenceissueandNorthAmericanInternationalAutoShowGuide
HIGHLIGHTS:
crainsdetroit.com
PRINTADVERTISINGOPPORTUNITIES
· Displayadvertising
· Highimpactadsincludinginserts,partnershipinserts,cornerstone,gatefold,halfcoverwrap,outsert/polybag,stripad,bandad,bellybandanddotwhack
· Premiumpositioningincludinginsidefrontcover, insidebackcoverandbackcover
· Sectionandfeatureadjacencies
· Listanddataadjacency
· Sponsoredcontent
· Custom/nativeadvertising
OPPORTUNITIESINCLUDE:
crainsdetroit.com
DIGITALcrainsdetroit.comisSoutheastMichigan’scomprehensivedestinationforbreakingnews,data,informationandthetoolsbusinessinfluencersneedtoruntheircompanies.
crainsdetroit.com
crainsdetroit.com
DIGITAL
· Seamlessintegrationfromtheprintpagetothehomepage…andbeyond
· BreakingnewsteamcuratesandgivescontexttobusinessnewscoveragefromeveryMichigannewsroom,providingone-stopcomprehensivenewscoverage
· Industryspecificnewsdelivereddirectlytothesubscriber’sinbox
· Engagingsocialjournalismplatformthatenablesreaderstojointheconversation
HIGHLIGHTS:
crainsdetroit.com
CRAIN’SMICHIGANMORNINGAmorningroundupofnewsfromaroundMichigan.Delivered7a.m.MondaytoFriday.
CRAIN’S AFTERNOONREPORTAdailysummaryofbreakingandrelevantstories.Delivered3p.m.MondaytoFriday.
CRAIN’S BREAKINGNEWSALERTSNewsdeliveredtoyouremailasithappens.
CRAIN’SMOSTREADArecapofthemost-readstoriesoftheweek.DeliveredSaturdays.
CRAIN’S PEOPLEONTHEMOVEAweeklycompilationofjobchangesandboardappointments.
CRAIN’S HEALTHCAREEXTRAAweeklyreportonthehealthindustryinSoutheastMichigan.DeliveredMondays.
CRAIN’SSPORTSBUSINESSREPORTAweeklyreportonallthingssportsandbusiness,focusingonDetroitandSoutheastMichigan.DeliveredMondays.
CRAIN’S NONPROFITREPORTAweeklysummaryofnonprofitnewsanddevelopments.DeliveredThursdays.
CRAIN’S DETROIT2.0AweeklydigestofalltheimportantnewsaboutDetroit– realestatedevelopments,philanthropicinvestments,local“doers”makingthingshappen,socialentrepreneurs,startupsand“beenup”companieswithpromise.DeliveredWednesdays.
CRAIN’SMANUFACTURINGREPORTSoutheastMichigan’sweeklynewsletteronthemanufacturingindustry.DeliveredFridays.
CRAIN’S LISTS&DATAAweeklynewslettersummarizingCrain’s research,includinglistsanddatabases.DeliveredTuesdays.
CRAIN’S SPECIALREPORTWeeklyemailbringingCrain’s readersspecialeditorialfeaturesandreports,including40Under40andotherawardprograms.
EMAILNEWSLETTERS
CRAIN’SEARLYACCESS*Monday’snewsonSunday:digitalaccesstotheweeklyprintedition.DeliveredonSundays.
CRAIN’SREALESTATEREPORTAweeklyreportofrealestatenews.DeliveredonTuesdays.
*ExclusivetoCrain’sDetroitMembers
crainsdetroit.com
· Highimpact,richmediaanduniqueadunitsincludinghomepagetakeover,specialreporttakeover,interstitialandpushdown
· Keywordandsearchtargeting
· Targetedadvertisingforkeyverticals
· 12emailnewsletters
· Customcontent
· Custom/nativeadvertising
· Webinars
· Video
· Spintours
· Instreamvideoadvertising
OPPORTUNITIESINCLUDE:
DIGITALADVERTISINGOPPORTUNITIES
crainsdetroit.com
EVENTSBornoutofouraward-winningnewsroom,Crain’s eventsgatherMichigan’stopthoughtleaders,influencersandrisingstarsforstimulatingdiscussionsandhigh-classcelebrations.
crainsdetroit.com
EVENTSAUDIENCE
Involvedinpurchase/leasedecisionmaking
88%Male
56%Female
44%Meanage
47Attendedcollege
99%
2017totaleventattendance
2,512FindCrain’s eventshelpfulto
theirprofessions
84%Percentofeventsthatare
ticketed(paid)
100%Sources: SignetReadershipStudy|Publisher’sOwnData
crainsdetroit.com
EVENTSPONSORSHIPOPPORTUNITIES
Crain’s hostsoveradozeneventsannuallyofferinguniqueaccesstoSoutheastMichigan’sbusinesscommunity.AlignyourbrandwithunmatchedcontentandapoweraudiencebysponsoringaCrain’s eventin2018!
EVENTSPONSORSHIPBENEFITSCANINCLUDE:
· ExtensivebrandingthroughCrain’s promotionaleffortsinprint,onlineandsocialchannels
· Complimentaryticketstoattendtheevent
· Speakingopportunities
· High-levelnetworkingwithindustryleadersandexecutivedecision-makers
· Accesstoattendeelists
· Showcasingofproductsorservices
· Accesstoprivate,invitation-onlyVIPreceptions
· On-stageawardpresentations
· ExclusivesponsorshipofeventWiFi
· Custompackages
crainsdetroit.com
2018EVENTCALENDARCRAIN’SNEWSMAKEROFTHEYEARIssuedate:1/9/17Anticipatedaudience:500+Crain’s editorialteamhashighlightedMichigan’sbiggestnewsmakersformorethanthreedecades.Thisyear,thefeaturewillrecognize10Newsmakers,withonebeingchosenastheNewsmakeroftheYearandanotherasthe“ReadersChoice.”Itculminatesasanannualeventthatpullsthestate’smoversinshakersintooneroom.TheeventalsohonorsthewinnerofourBestManagedNonprofitcontestTiming:February,2018
INSIDESCOOPInsideScoop isaseriesofsmallgatheringsfocusedonprovidingyoungprofessionalsaccesstothoughtleadersandinformationthatwillhelpthemadvancetheircareers. Eacheventwillpresentnewtopicsandchancesforattendeestonetworkwiththeircounterparts.Timing:January,June,September,December2018
CRAIN’S LEADERSHIPACADEMYCrain’s LeadershipAcademyisanomination-basedprogramfocusedondevelopingthestrengthsofitsparticipants.Thefive-sessionleadershipdevelopmentprogramgivespartakerstheopportunitytobuildrelationshipswithotherlocalleadersaswell.
Membersoftheprogramcanexpecttoendeavoronpersonaldiscovery(StrengthsFinder®andDiSD®assessments),civicdiscovery(i.e."fieldtrips"todifferentculturalandcivicinstitutions),andhearfromleadingfiguresinthecity(e.g.electedofficials,businessleaders,thoughtleaders).Timing:February- April,2018,September– November2018
CRAIN’S NEXT:STATEWIDEAnticipatedaudience:250+Crain’s NEXT:SoutheastMichiganisaseriesofthought-leadershipeventsaimedatdiscoveringwhat’sNEXTintheregion.Theserieswillfocusonfourkeyindustries:realestate,finance,healthcareandlaw.Timing:February,May,July,August2018
CRAIN’S NEXT:SOUTHEASTMICHIGANAnticipatedaudience:250+Crain’s NEXT:Statewideisaseriesofthought-leadershipeventsaimedatdiscoveringwhat’sNEXTacrossthestateofMichigan.Theserieswilllookatwhat’sNEXTineconomicdevelopmentwithinthesefourareasofthestate:St.ClairCounty,GrandRapids,TraverseCityandFlint.Timing:March,April,May,October2018
DETROITHOMECOMINGIssuedate:9/10/17Anticipatedaudience:200+DetroitHomecoming’smissionistoreconnectandreacquaintDetroitexpatriateswithDetroittoday;introducethemtocommunityleadershipandinspiretheirparticipationintheworkofbreathingnewlifeintothecity.Thisthreeday,invitation-onlyaffairhasfurnishedmorethan500expatswitharediscoveryofDetroitand$260millioninpendingorclosedexpat-ledinvestmentsinthecity.Timing:September,2018
CRAIN’S HEALTHCARELEADERSHIPSUMMITAnticipatedaudience:400+HealthCareLeadershipSummitisourpremier,annualhealthcareeventfocusingontrendsandcurrenteventsimpactingtheindustry.TheSummitprovidesopportunitiestolearnabouttheever-changinglandscape.Italsoservesasacatalystforindividualsworkinginhealthcarefieldtonetwork.Timing:October,2018
CRAIN’SHEALTHCAREHEROESIssuedate:3/19/18Anticipatedaudience:200+Crain's HealthCareHeroesrepresentconsummateprofessionalsworkingwithinthehealthfield.Theseheroesareexemplaryinnovatorsthatarededicatedtohelpingsavelivesandimprovingaccesstocare.Thisawardseventhonorstheirheroicsandgivesattendeesthechancetohearfromindividualsthathavereceivedorprovidedlife-changingcareTiming:May,2018
ACELEBRATIONOF CRAIN’S40SAND20SIssuedate:5/7/18&10/3/18Anticipatedaudience:400+ACelebrationof Crain’s 40under40and 20intheir20sisonethelargestgatheringsofMichigan’srisingleaders.Theeventisaone-stopdestinationtorubelbowswithyoungprofessionalsthatarescalingbusinessestonewheights,makingdecisionsthatputtheirorganizationsonthemapandproducingaseeminglyinfinitestreamofimpactfulwork.Ifyouwanttoseethestate’snextgenerationofleaders,looknofurtherthanthiscelebration.Timing:November,2018
Formoredetailsvisit:crainsdetroit.com/events
crainsdetroit.com
FIVEREASONSTOPARTNER
WITH 1Informandactivate
leadersanddecisionmakers
2Access
Toapremiumaudience
3Depthandengagement
4Wehelpyou
Wininbusiness
5Thevoiceof
Michiganbusiness