2018 media kit - Ogden Publications · · 2017-09-065% cook from scratch9 7% bake from scratch8 7% grow their own vegetables 8 1% grow their own herbs7 ... men who enjoy doing things

Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com2018 media kit

Capper’s Farmer • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.CappersFarmer.com

Reach the Creative Class – Country-StyleYou know who they are: folks who bring the handmade country lifestyle to just about everything they do. Their affluence allows them the time to grow their own food, preserve it for the off-season, make the best meals from scratch, and more than anything else, make a house a home. One could never afford the food, clothing, crafts, and homes these folks create if they charged for their time and investment. Capper’s Farmer readers live a passionate life where the line between work and play is blurred. And when the hard work is done, they enjoy crafting, sewing, knife-making, woodworking, and other productive hobbies they turn into gifts and goods that evoke the joys of living the very lives they do.

With direct access to these tenaciously loyal and passionate rural enthusiasts, Capper’s Farmer is your go-to media brand for spreading your good word. We place your goods and services directly into the hands of your most powerful potential customers.


They Live The handmade counTry LifesTyLe95% garden95% cook from scratch87% bake from scratch87% grow their own vegetables 71% grow their own herbs

They Live an acTive LifesTyLe90% participate in outdoor recreation 76% enjoy fishing and boating52% enjoy camping

They are hoBByisTs83% are interested in crafting61% participate in crafting at least once a month53% sew

a u d i e n c e r e s e a r c h

Source: 2017 publisher’s own data


% of readersGender Women 68%Men 32%

eduCATiOn Attended/graduated college 72%

Postgraduate degree 11% Postgraduate work 5% Attended college 56%

AGe 18-24 5%25-34 11%35-44 14%45-54 18%55-64 31%65 or older 21% HOMe Home owned 88% Home value:

$500,000+ 8% $200,000-$499,999 37% $100,000-$199,999 30% $50,000-$99,999 17% Less than $50,000 8%

% of readersHHi $150,000 or more 5%$125,000-$149,999 5%$100,000-$124,999 10%$75,000-$99,999 16%$50,000-$74,999 21% $40,000-$49,999 12% $30,000-$39,999 9% $20,000-$29,999 12% Less than $20,000 10%

AreA OF reSidenCe County size A 4%County size B 14%County size C 21%County size d 61%


* Google Analytics

demographics & audience Average age: 53*

Average HHi: $67,026 Average value of owned home: $241,296


Total Audience: 483K*

Subscriptions: 26KSingle Copy Sales: 16.5Knational Paid Circulation: 42.5K

Total Print Audience: 162K

Average Monthly unique Visitors: 55K

Social Media

Facebook: 40KTwitter: 1KPinterest: 3K


*Print, online, newsletters, and social media

Print audience162 K

Newsletter Subscribers57K

average monthly Page Views135 K

average monthly Unique Visitors55 K


Old-Fashioned know-HowCapper’s Farmer is a quarterly magazine distributed throughout the united States and Canada that celebrates the rural lifestyle, with a particular emphasis on the domestic aspects of country living. We cover wholesome, from-scratch cooking; rustic crafting, including sewing and other fabric work, scrapbooking, woodworking, and more; gardening and preserving; nostalgia; and other homestead pursuits popular in rural life. Our constituents are women and men who enjoy doing things the old-fashioned way, whether that’s leatherwork, woodwork, or milking the goats and later making farm-fresh butter and cheese.

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20 CAPPER’S FARMER SUMMER 2017

Gather your friends and family, fi re up the grill, and enjoy summer’s favorite foods.

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Vegetarian Portobello Burger

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WWW.CAPPERSFARMER.COM 39

T he amazing number of tomato cultivars that flood the market every year can make choosing which tomato to plant a puzzling choice. Since tomatoes are versatile in their uses, it helps to know which

tomato variety falls into which category. One approach that can help your decision making is to consider what exactly your needs are before making your selections.

For most of us, what initially comes to mind is a deli-

cious, ripened-on-the-vine, glowing red orb bursting with juice and flavor. However, these are actually not the best qualities for some purposes. Tomatoes grown for processing or for shipping need to have thicker skins, fewer seeds, and less juice, while maintaining enough flavor to stand up to processing heat.

Slicing TomatoesIf your main goal is table-ready, flavorful tomatoes, there

are many to choose from, including some old favorites like Big Boy, Better Boy, Early Girl, and Celebrity. Foremost in the slicing category, though, are the beefsteaks.

Article by Anita B. StonePhotography courtesy www.RareSeeds.com

TOMATOES: A Summer Favorite

All you need to know about selecting the right varieties for your needs and fl avor preferences.

39-41_Tomatoes.indd 39 6/1/17 11:55 AM

F or many of us, our first image of a tornado is that of the one chasing Dorothy and Toto in the classic film The Wizard of Oz. The movie made an indelible impression on many of us. Tornadoes could lift up a

house and carry it off to faraway places, like Munchkinland. Maybe the movie Twister rings a bell for younger readers.

Whether called a twister, a cyclone, or by its actual name, a tornado, this weather phenomenon is one of, if not the most, powerful storms nature can produce. Wind speeds as high as 300 mph can destroy everything in its path. In a typical year, more than a thousand tornadoes are recorded in the U.S., occurring in every state, including Alaska and Hawaii, and in every month of the year, at any time of day.

Now that I have your attention, allow me to put the tor-nado risk into perspective. The majority of these tornadoes are fairly weak, and they do little if any damage at all. Over a lifetime, chances are these tornadoes will miss you, but you can help ensure your safety by following some of the

safety tips I'll be giving you – and by never setting foot in Oklahoma or Kansas again. (Just kidding.)

Inside the VortexWhat exactly is a tornado? It’s a spinning column of air,

and it can spin very fast. The strongest winds ever measured in a tornado were about 300 mph. (The strongest hurricane winds are just over 200 mph.) Fortunately, tornadoes any-where near that strength are very rare – less than 1 percent. Most tornadoes have winds under 100 mph.

If a tornado is made of air, how come you can see it? What you’re seeing is called the condensation funnel. It’s made up of water droplets. Besides spinning around, the air is also being lifted, and the lower part of the funnel picks up stuff from the ground – dirt, debris, cars, cows and more (yes, cows have been sighted in tornadoes, but not sharks).

Tornadoes are a type of cyclone. Cyclone in weather-talk just means a low-pressure area with winds rotating around it. Hurricanes are another type of cyclone, as are winter storms. Tornadoes are much smaller though. Most are only a few hundred feet across. The biggest and strongest can

545454 CAPPER’S FARMER SUMMER 2017 CAPPER’S FARMER SPRING 2017 CAPPER’S FARMER SUMMER 2017 CAPPER’S FARMER SPRING 2017

The MightyTORNADO

By Dr. Ed Brotak

Tips for staying safe when Mother Nature's force strikes.IS

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66 CAPPER’S FFARMER WINTER 2017

66-70 DIY Farmhouse Kitchen Remodel.indd 66 11/30/16 2:49 PM

50 CAPPER’S FFARMER FALL 2016

Shoofly pie, with its sticky warmth and good-ness, is what a pie should be – sweet, spicy and filling, with an interesting combination of textures bobbing around in the mouth. Even

if it’s not made in your own oven, you can imagine, as you bite into it, motherly hands in red-checked oven mitts pulling the pie fresh from the oven.

This is not a pie for those who desire a delicate melt-in-your-mouth experience, or just a nip of sweetness, from a dessert. Shoofly pie is made with molasses, brown sugar, cinnamon, flour, butter and salt, and

sometimes nutmeg. Traditional shoofly pies are made with either a “wet bottom” (soft filling and crumb top-ping) or “dry bottom” (crumb topping mixed into the filling). Most of the ingredients will keep in the lar-der for the winter, even without today’s conveniences. Perhaps that’s why its history is such a long and fasci-nating one, and why folks who abstain from modern conveniences such as electricity – the Amish, for ex-ample – still make the pie.

It says something about the sturdy, historic pie that the Pennsylvania Dutch lay claim to it. (The term “Dutch” is actually a misnomer, a corruption of the word Deutsch, which means German.) Two religious

Pies From

Traditional treats with true German roots.

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Capper’s Farmer food and recipe articles are solely focused on from-scratch cooking with real, whole ingredients. Our recipes utilize old-fashioned yet proven ingredients like rendered lard, honey, garden-fresh vegetables and unprocessed grains, as well as traditional tools like water bath canners and grain mills.

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We offer techniques for extending the growing season, tips for planting and harvesting, and offer suggestions on tools for making your backyard vegetable garden work easier.

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Simple yet artistic creations from our editors are sure to inspire readers to try new methods for beautiful household creations. Our projects offer a variety of plans for things such as chalkboards, lampshades, photo frames, and homemade gifts for loved ones, and several of our crafts are created using recycled materials.

nOSTALGiA remembering our heritage is an important part of the reader experience, and we achieve this through stories of turn-of-the-20th-century homesteaders, as well as the heritage we espouse today with old-timey American heritage livestock and heirloom seeds.

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Animal husbandry is on the minds of most folks living the country life, whether it’s providing the best care for chickens in winter or helping the beloved Labrador retriever eliminate the skunk-spray odor after an eventful romp in the pasture.

e d i T O r i A L C O V e r A G e


Convergent media: Your Ultimate marketing Solution For all our clients, we provide a full-scale content marketing department that can research and respond to the questions and challenges facing your business. Our 360° experiential marketing solutions extend well beyond the page. From innovative online tools and sweepstakes to event marketing and sampling, let us design the promotional package that maximizes your ROI. With our sister publications combined, you can reach a total audience of more than 16 million – the ultimate destination for promoting your products and services.


MAGAZINES SIDEBAR ADVERTORIAL

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Print advertising Convergent media is the next frontier in your marketing strategy. Start by joining the conversation through traditional print advertising in the pages of Capper’s Farmer. Our readers are informed, engaged, and loyal to our brand and its mission.

ClOSiNg dateSWinter 2017-18Ad close: 10/30/17Materials due: 11/6/17On sale: 1/2/18

Spring 2018Ad close: 1/29/18Materials due: 2/5/18On sale: 4/3/18

Summer 2018Ad close: 4/30/18Materials due: 5/7/18On sale: 7/3/18

Fall 2018Ad close: 7/30/18Materials due: 8/6/18On sale: 10/9/18

C O M M E R C I A L

WorkshopSAquaponics

Learn first-hand from one of the U.S.’s largest commercial aquaponics facilities about:Commercial System Design & ConstructionWater Quality

Fish ProductionPlant Production: Seed to HarvestMaximizing Production: New Technology & Management PracticesPest ManagementDiversifying Natural Ecosystems through Alternative Crop GrowthCreating & Developing Niche MarketsCertification ComplianceSustainability & Government Regulatory Issues

For more information on our Workshops, or to book your next corporate event, please contact us at 1-855-858-LUCK (5825)N O R W O O D , N C 2 8 1 2 8

OCTOBER 16-19, 2017FU T U R E WO R KS H O P DAT ES FO R 2 0 1 8 :February 5-8, 2018 • June 11-14, 2018 • September 10-13, 2018


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creaTe an adverToriaL Your advertorial package will be built by our creative team and promoted through a custom digital strategy.

P r i n T i n T e g r aT i o n

engage Readers to Build trust Rural and sustainable lifestyle audiences trust our brands to provide detailed information on the tools, skills, and techniques that enable their passion. Our print offerings give brands the opportunity to showcase their leadership in their fields of expertise. Whether you piggyback on an existing article with a sponsored sidebar, provide pages of detailed information with an advertorial, or feature your product line alongside our editor picks, print placement guarantees performance.

sPonsor a sideBar Sponsored content links your expertise to our authoritative articles, placing your brand and services in a place that feels like a seamless and logical extension of our editorial pages.


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Build Your Community Our brands have always delivered dynamic content to engaged communities. We deliver to physical mailboxes; we deliver to email accounts; and we put magazines on community newsstands. Social media runs that model in reverse. By using content to build community, our social media packages foster an immediate network around your products. Whether on Facebook, Pinterest, or Twitter, conversations about your brand create instant connections — and those connections lead to large-scale action.

sociaL media exPosure Sponsor pins, boards, and contests on Pinterest + other content on the most popular and infectious social media sites and apps.

inTeracTive video PosTs Maximize engagement with sponsored content via live video streaming, product demonstrations, and special guest collaborations.


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Reach Your target audience with Pinpoint accuracy You can be confident that we assign a slew of wordsmiths, videographers, and designers to every campaign. But our involvement doesn’t stop there. Our creative marketing team is backed by a crew of digital analysts who wield audience development and targeting programs to tackle datasets at every scale.

This means that we can deliver relevant content to the specific audience of your choosing, or we can strategize the most effective targets for content based on your goals.

newsLeTTer adverTisemenTs We deliver in-depth articles perfectly tailored to our readers’ interests every week, equipped with instant social media sharing capability.

cusTom emaiLs digitally target your email delivery to a dedicated audience or work with us to build a topical newsletter that will drive traffic to your business.


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Belton, TexasFeb. 17-18

Asheville, n.C.April 28-29

Seven Springs, Pa.Sept. 14-16

Topeka, Kan.Oct. 13-14

2018 SCHedUle*

*All tentative dates and locations are subject to change until confirmed.For more information: http://www.motherearthnews.com/mother-earth-news-events

n aT i o n a L e v e n T s

Bringing Our editorial mission to life We are happy to be part of the Mother Earth News family, which hosts fairs and interactive events all over the United States for passionate consumers invested in sustainable living and rural traditions. They’re looking for eco-friendly household and cleaning products, renewable energy systems, gardening supplies, organic food, quality farm equipment, and much more.

Live events target people in our hands-on demographic, who come ready to learn about the best practices and products on the market. Our events provide hundreds of expert workshops and memorable product demonstrations. Strategic exposure at these events will build your brand’s credibility with our active audience while integrating your brand into the foundation of a memorable experience.

We invite all participating businesses to get interactive! Have an interesting idea to engage audience members? Submit it for a chance to be included as a featured demonstration!


We require all print ads to be supplied electronically to the following specifications:

PrinT FiLe FOrMATS: PdF/X-1a files or indesign CS files are preferred. do nOT send low-res PdFs.

Other acceptable files include Photoshop Tiffs and illustrator ePS files (no Tiff-it, JPeG, or GiF files, please). Send all support files that are incorporated into your ad (e.g., fonts, logos, images, etc.). All images must be at least 300 dpi. When submitting ePS files from Adobe illustrator, be sure to convert all text to outlines before saving the file. We cannot accept TrueType fonts. Please note: All native files will be converted to PdF/X-1a files, and the publisher does not guarantee exact replication.

All colors must be in CMYK format: no rGBs, Pantones, or spot colors. Any ads with noncompliant colors will be converted to CMYK, and color accuracy cannot be guaranteed.

Thin lines, fine serifs, and medium to small type should be restricted to one color and not reversed. As a guideline, reverse type and line art should not be less than .007” (equivalent to a 1/2 pt. rule) at the thinnest part of a character or rule.

rich blacks should not exceed 280% and 100% is recommended for the black channel. using 4-color black type on small type is not recommended.

SuBMiTTinG MATeriALS: email: Ads (no larger than 10 megabytes) can be emailed to [email protected] (Only PdF/X-1A files are acceptable for production.)

Hightail FTP site:• Visit www.Hightail.com.• enter recipient email address:

[email protected] and your email address.• Select file and send it.

Ogden FTP Site:• install FTP software on your computer. (www.filezilla-project.org)• Log on to FTP address ftp.oweb.net.• enter login: ogdenpubs-guest (lower case).• enter confidential password: t017pa (lower case).• upload file/files in the Capper’s Farmer folder within the AdS_in folder.• email [email protected] or fax a hard copy to (785) 274-4316 to let us know the

file has been uploaded with information about the software used.

Please note that any files sent through email or FTP must be compressed. Please verify receipt of all emailed/FTP ads.

Cd-rOM or dVd: Submit ads on a Macintosh-formatted Cd-rOM or dVd. They must be accompanied by an accurate digital proof.

All ads are electronically archived for two years. Materials not in compliance with our published requirements will be accepted only at the publisher’s discretion. Additional production work for materials that do not meet our specifications may be billed at prevailing rates.

image area of all full bleed ads must extend 1/8" minimum beyond trim. Live area must have 1/4" allowance from trim on all four sides. 2-page spreads should have live area 1/2” in from the trim on all 4 sides and gutters.

Full page trim size: 8” x 10.5”Half page trim size: 8” x 5.25”

Full page 7.5” x 10”

Full page with bleed 8.25” x 10.75”

2 pg spread, bleed 16.25” x 10.75”

1/2 pg spread, bleed 16.25” x 5.25”

1/2 pg horizontal 7” x 4.5”

1/2 pg horizontal, bleed 8.25” x 5.375”

1/2 pg island 4.5” x 7”

2/3 pg vertical 4.5” x 9.75”

1/3 pg vertical 2.125” x 9.75”

1/3 pg square 4.5” x 4.5”

1/6 pg vertical 2.125” x 4.5”

1/6 pg horizontal 4.5” x 2.125”

1/9 pg 2.125” x 3”

1/12 pg 2.125” x 2.5”

2 inches 2.125” x 2”

1 inch 2.125” x 1”

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ONliNe ad SPeCiFiCatiONSrun-OF-SiTe AdVerTiSinG:Leaderboard (728 x 90)Jumbo Box (300 x 250)double Skyscraper (300 x 600) Skyscraper (160 x 600)neWSLeTTer AdVerTiSinG:Banner Ad (468 x 60)Skyscraper (160 x 600) Text Ad – logo (150 x 150) + 50 wordsMOBiLe AdVerTiSinG:Banner (300 x 50)Jumbo Box (300 x 250)

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diGiTAL MATeriAL SuBMiSSiOn: Send all ads to: [email protected]. Within the email please note the following: Company name, contact name, contact number, website the ad will be running on and expected start date.

2018 Specifications


1503 SW 42nd St. • Topeka, KS 66609 800.678.5779 • [email protected]

www.CappersFarmer.com

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2018 media kit - Ogden Publications · · 2017-09-065% cook from scratch9 7% bake from scratch8 7% grow their own vegetables 8 1% grow their own herbs7 ... men who enjoy doing things