2018 Media Kit

About Us

Surface is the American authority on global design, and SurfaceMag.com is our digital home. For 25 years, we have produced thought-provoking content on architecture, art, design, fashion, and culture.

We look at the world through the lens of design, reaching creative professionals who are educated, affluent, and influential. We set the standard for quality across a vast range of creative disciplines and industries. Surface and SurfaceMag.com offer a clean aesthetic and incisive writing with an emphasis on process and craftsmanship. A compass for today’s creative leaders and a barometer for what’s new and what’s next, our content offers daily news updates, in-depth stories of leading thinkers and trends, events coverage, engaging videos and more.

Audience

Surface’s presence across print, digital and social channels focuses on the who in the worlds of art, design, architecture, fashion and travel. Just as your brand caters to a specific audience, we know the creative class.

Our engaged, loyal readers crave our carefully selected content that drives purchases, conversation, and buzz.

We offer something no other media brand does: consistent quality.

Demographics

Print Digital

HIGHLIGHTSVisits (Sessions)/Month 125,000Visitors/Month 90,000Page Views/Month 225,000Time/Video View 3:38

Top MarketsNew York City, Los Angeles,

Chicago, San Francisco

Key DriversExclusive features,

Short video, Daily news

TRAFFIC60% North America20% Europe16% Asia4% Africa

Net Worth$1M+: 32%$2M+: 20%

Professions Executive, Design, Art,

EntertainmentBusiness/Finance

Auto Owner Luxury Sedan

Luxury SUV, Hybrid

Prin source: Verified Audit Circulation Survey, July 2013. Digital source: Google Analytics.

Male/Female55/45

Male/Female47/53

Average HHI$303,000

Average HHI$160,000

Average Age37

Median Age25-34

College Graduates91%

Employed in Design Fields65%

Travel Internationally Two Times Per Year

75%

Top Management40%

Surface Influences Buying Decisions

82.4%

Survey

Mood Board An interior designer’s selection of favorite brands or products around a given theme with an explanation about why they were chosen.

Standouts The year’s top designs around a given theme, picked by the editors of Surface.

On The Rise Profile of an emerging design, collective, or brand, unpacking the subject’s history, work, process, and vision.

Backstory A designer explaining the story and ideas behind a product or collection, including its inspiration and production process.

Front of Book

Wordplay A riff on a word or trend by Surface Media’s CEO, Marc Lotenberg.

Essentials An edited selection of things the staff of Surface is loving right now and think our readers will, too.

Social Instagram posts from creatives that have caught our editors’ eyes. Ideas in Design A brief look into leading creatives, products, and projects capturing the moment.

Print Editorial Content

Back of Book

Feature Section Long-form stories, profiles, Q&As, and essays exploring each issue’s theme.

Gallery A section in which the magazine’s pages become a “gallery,” literally or figuratively.

Itinerary A calendar of upcoming international events in the worlds of art, architecture, design, fashion, and travel.

Culture Club Larger-than-life images and coverage of top events in the Surface universe.

Sketchbook A page celebrating the importance of drawing and tactility in the creative process, featuring a sketch and quote by a designer, architect, or artist.

ArchitectureDesigner Q&AExhibitionDetail

Limited EditionReading ListRetailSelect

Studio VisitTechUp and ComingWatch

Orbit

Know Now Something in art or culture, often happening in Los Angeles or on the West Coast, that our special projects editor, Bettina Korek, believes Surface readers should know about.

Taste A celebrity or prominent figure on a personal obsession.

Transport The best-designed new planes, trains, automobiles, and more.

Art A profile of an artist, curator, or other major figure in the arts.

Endorsement A profile of an emerging or unsung figure in the Surface world that we put our stamp of approval on.

Process A behind-the-scenes look into the inspiration and ideas that went into making a collection.

Fashion A figure or brand in the industry who our editors feel is doing extraordinary.

Executive A Q&A with a top manager on how they conduct business, what their workplace mantras are, and where creativity fits into their work plan.

Dialogue An occasional column in which FIT Museum’s Valerie Steele interviews a designer, an architect, or another creative on a fashion-related subject.

Travel

Destination A roundup of the top design-minded locations in a major city, including hotels, bars, restaurants, and shops, as well as advice from local tastemakers.

Hotel A new hotel that offers the best of hospitality design today.

Bar A new, edgy bar.

Restaurant A new, standout restaurant.

Store A new, groundbreaking shop.

Insider A profile of a major figure in the Surface universe, focused on a city they live in or travel to frequently, plus their four favorite locations in that city.

Print Editorial CalendarCovering the world through design 6 times per year.

No. 145January/FebruarySpaces and Places

The movers and shakers reshaping cities around the world, plus groundbreaking residential design.

Survey Kitchen, bath, and tileSpace November 21, 2017Material December 5, 2017In-Home December 29, 2017Newsstand January 9, 2018

No. 148July/AugustThe Travel Issue

Revolutions in travel, from must-visit hotels and destinations to cutting-edge transportation.

Survey Tables, Tabletop and StorageSpace May 22, 2018Material June 5, 2018In-Home June 29, 2018Newsstand July 10, 2018

No. 146March/AprilThe Technology Issue

Radical innovations and trailblazing visionaries at the frontiers of design and tech, timed for Salone del Mobile.

Survey LightingSpace January 11, 2018Material January 25, 2018In-Home February 19, 2018Newsstand March 1, 2018

No. 149September/OctoberThe Fashion Issue

In-depth coverage of the fall season’s top designs, trends, and power players.

Survey SeatingSpace July 12, 2018Material July 26, 2018In-Home August 20, 2018Newsstand August 31, 2018

No. 147May/JuneThe Design Issue

Game-changing projects, bold ideas, and leading influencers, timed for NYCxDesign.

Survey OutdoorSpace March 8, 2018Material March 22, 2018In-Home April 16, 2018Newsstand April 27, 2018

No. 150November/DecemberThe Art Issue

The Surface perspective on contemporary art, timed for the Design Miami and Art Basel Miami Beach fairs.

Survey Textiles, Wallcoverings, and RugsSpace September 20, 2018Material October 4, 2018In-Home October 29, 2018Newsstand Nov 8, 2018

Print Distribution

Hotels (in-room)21c Museum HotelsAmbassador ChicagoAsbury ParkBrentwood HotelCondesa DF EAST MiamiEpiphany HotelFaena Miami BeachGramercy Park HotelHGU New YorkHotel Max Seattle Hotel AmericanoMADE HotelMondrian Park AveRoxy Hotel Royalton Hotel San Francisco Proper Scribner’s Lodge SLS BrickellSLS South Beach Soho Grand HotelThe BetsyThe Dean HotelThe DelanoThe Line HotelThe London EditionThe Miami Beach EditionThe New York Edition The NoMad Hotel

The Robey Thompson NashvilleUrban Cowboy Virgin Hotels Chicago Williamsburg HotelW South Beach

Private Members ClubsNeuehouse The Core ClubSoho Beach HouseSoho House ChicagoSoho House New YorkSoho House West Hollywood Private Jet Terminals 250 locations in the U.S.

Design Art FairsDesign MiamiFrieze New YorkNYC x DesignPulse Miami BeachSalone del Mobile (Milan)Scope Miami BeachThe Armory ShowCollective Design Fair

95% United States

5% International

Top MarketsNew York CityLos AngelesMiami ChicagoSan FranciscoDallasSeattleBoston

The magazine focuses its distribution in the world’s leading creative capitals with exclusive partners.

Custom Foldout: Adidas Originals

Surface Studios

Surface Studios is the in-house creative agency of Surface Media. It produces custom publishing and native content projects that speak to design-conscious individuals. Its distinctive partnerships implement the vast intel that comes through the company’s global pipeline. These stories and videos live across our print, digital and social channels for maximum exposure alongside our editorial content.

Visit our site

Select Partners:Adidas OriginalsAvenue Road Blu DotEmecoFord Motor CompanyGrey Goose JDS Development GroupLeica Montblanc NikeSeattle Art Fair SquarespaceSwire PropertiesTumi

Digital story version: Adidas Originals (click to view)

Partnership services include:

— Writing, editing, copyediting, and fact-checking

— Creative direction and design

— Photography

— Video production

—Integrated content created by the partner brand

Partnership stories benefit from:

— Valuable pages in our print publication

— Top placements on SurfaceMag.com and seamless integration into the site

— Targeted amplification via Surface’s social media channels and email newsletter

— The high editorial and production standards of Surface magazine

Partnership Digital Story Placements

Launch: Two-day homepage takeover Launch: Homepage video takeover

Post-launch: One-week homepage feature Post-launch: Searchable article index page

Partnership Post

Partnership Post

Partnership PostsEt quiassit, sam ex doloreni volent es expelecero vollam, tem fuga.

How It’s Made

Select past partners include:B&B ItaliaBaccaratBernhardt DesignBlu DotChanel Christian LouboutinDelpozoEmecoGaggenauGhurkaKvadratLeicaMadewellMontblancRelated CompaniesSaint-Louis

How It’s Made is an original Surface partnership feature that takes a deep dive into the design and production process of a particular design, piece, or collection. The story shows in detail each step of the making of a product, from inception to execution. This includes the design and ideation process, the manufacturing steps and know how, and the final product. Each How It’s Made package includes a 14-page photo essay in Surface and an accompanying digital story and video on SurfaceMag.com.

Glossy print section: Leica

Digital story version: Leica (click to view)

Our Social Followers

Surface has an active online audience of fans from high-earning, international, and sophisticated demographics.

Our concentrated, engaged fans crave daily high-style content that drives purchases, conversations, and buzz.

Top Design NotablesDesign Within ReachHerzog & De MeuronJessica WalshJoe DoucetKartellMarc ThorpeMarcel Wanders MuutoOne Kings LanePaola NavonePatricia UrquiolaPentagramRelated CompaniesRonan & Erwan BouroullecShohei Shigematsu Tom Dixon1stdibs

World-Class Architects Annabelle SelldorfDaniel Libeskind David AdjayeEnrique NortenRichard Meier

Key InfluencersAdam Craniotes Alan Faena Amar’e StoudemireAzzedine AlaïaGrace BonneyItalo ZucchelliJohn ReardonMarc JacobsRachel ComeyRichard BransonSoledad O’BrienSophie ElgortSusie Bubble Art World Giants Alex IsraelCooper HewittDavid ZwirnerGuggenheim MuseumHank Willis ThomasHans Ulrich ObristHauser & WirthJosé ParláKamel MennourSimon de Pury

Top Luxury BrandsAnya HindmarchAurelie BidermannBarneys New YorkBergdorf GoodmanBLK DNMBloomingdale’sBottega VenetaCelliniCFDAChristian LouboutinDolce & GabbanaLoeweMissoniModa OperandiNomos GlashüetteOsklenParmigiani FleurierPiagetPumaReem AcraTag Heuer Salvatore FerragamoSwarovskiVera WangViktor & Rolf

260k

133k

42.6k

*As of October 2017

Top followers include:

Partner Social Content

We offer two types of social media content for partnerships.

1. Sponsored posts Featuring client images/videos and Surface editorial text, labeled #sponsored

2. Native postsFeaturing custom creative produced by Surface, labeled #partnership

1 2

The Surface 7 Newsletter

The Surface 7 is Surface Media’s weekly newsletter going out to 110,000+ opt-in subscribers. The newsletter features the top seven happenings in the world of contemporary global design. Each newsletter is sponsored by one brand with 100 percent SOV. Open sponsorship rate$5,000 net

Sponsorship includes One top banner and one sponsored post.

SpecsTop banner: 600x300 pxSponsored post: 600x400 px25 word text and url links to post + banner

Top banner

Sponsored post

Average Open Rate

17%

Median HHI$250,000

Top LocationsNew York

Los AngelesChicago

Average Age35

Male/Female45/55

Rates and Details: Digital

Partnership StoriesTell your brand’s story through short-form and long-form custom content. Content can be an article, a photo essay, a profile, or an interview.

From $15,000 • Placement for one week on home page• One Surface 7 newsletter sponsorship• Three social media posts (across

platforms)

Video FeaturesMake your video front and center on SurfaceMag.com. Choose your own content, or let Surface Studios create a narrative our audience will engage with. From $15,000 • One-week home page feature• Two-day home page takeover• One Surface 7 newsletter sponsorship• Three social media posts (across

platforms)

Social Media PartnershipEngage with our community and reach our highly qualified audience of more than 500,000 social followers that include that best of the creative class.

Sponsored Single post: $5,000Three posts: $10,000

NativeSingle post: $8,000Three posts: $18,000

• Content developed with partner by Surface Studios

• Social channels selected for maximum reach (includes paid boosts)

Surface 7 NewsletterA weekly newsletter going out to more than 110,000 opt-in subscribers. The newsletter features the top stories in the world of contemporary design.

One sponsorship rate $5,000

• One top banner and one sponsored post

• 100 percent SOV

All rates listed are net.

Rates and Specs: Print

Rates (net)

Covers (4 color)

Cover Two, $41,055Page One

Cover Three $18,000

Cover Four $30,000

Run of Book (4 color)

1x $16,350

3x $13,625

6x $10,900

SpecsAll print creative (two-page spread or one-page single) must be supplied as single pages.

There is 5% chance of printing variance, which is industry standard. Surface aims to keep this between 1% to 3%.

Max Ink Density280 dpi

60 lb Uncoated Stock

Image resolution300 dpi

4-color process CMYK; 5th color upon request

Print Method CTP, Web offset, SWOP standards, SWOP2006_Coated3v3 profile

File Formats All digital files and proofs, must conform to SWOP standards. (Information on SWOP standards can be found at swop.org.) PDF/X1a is the only acceptable file formal for all ROB ad units, both full-page and fractional units.

Two-Page Spread Materials Must be supplied as single pages, per the full-page size requirements at left.

Proofs SWOP standard contract proof with color bars are accepted but not required.

Contact and Submission Instructions Please send digital artwork files and any related questions or concerns to artwork@surfacemedia.com

8"

1 0.875"

Bleed .125"Crop marks .25" offsetTrim 8" x 10.875"Safe area 7.375" x 10.25" .3125" away from trim