Embed Size (px)
Citation preview
2018 SPONSORSHIP DECK
Presented By:
Nikki Haddad, Eclectic Activation
cell: 720-606-9370
THE ONLY MAJOR COMBINATION THEME AND WATER PARK IN COLORADO
BEST ATTRACTIONS & ACTIVITIES
“Multiple generations of Denver families
have grown up going to Elitch Gardens;
while it's historic, it's also well up to today's
adrenaline-rush standards.”
2014 Bryon Graham's article
“Why Elitch Gardens is the best
amusement park in Denver”
AN ENGAGED & CAPTIVE AUDIENCE
DIVERSE TARGET DEMOGRAPHIC
MULTIPLE IMPRESSIONS & ENGAGEMENT POINTS
LARGE SCALE BRANDING & AWARENESS
COMMUNITY STAPLE & POSITIVE CULTURAL IMPACT
WHY BECOME A PARK PARTNER
ANNUAL VISITORS: 1,000,000+
AVG. WEEKDAY: 7,500+
AVG. WEEKEND DAY: 12,000+
12-24 PERSONS, 25-49 WOMEN
84% OF THE AUDIENCE COMES FROM WITHIN A
100 MILE RADIUS
ON AVERAGE, GUESTS SPEND 8 HOURS PER VISIT
AND ATTEND 3-4 TIMES PER SEASON
CAUCASIAN: 49.5%/HISPANIC: 31%
TARGET AUDIENCE
OVER 1.4 MILLION IMPRESSIONS INCLUDED IN DIGITAL FOOTPRINT
✓150,000 subscribers/General Park
✓25,000 subscribers/Season Passholder
Social
✓140,000 followers Facebook
✓5,600 followers Instagram
✓7,000 followers Twitter
Website
✓1.1 million users per season
✓Average user visits website 3x per
season
FUN FACTS
▪ The bustling little town of Denver was just 30
years old when Elitch Gardens first opened its
gates in 1890
▪ One of the first zoos west of Chicago,
Denver’s 1st botanic gardens and first
symphony orchestra
▪ Colorado’s first Children’s Museum and activity
center, KiddieLand, was brought to life in 1954
▪ The site of Denver’s first motion picture theater,
and the Trocadero Ballroom opened in 1917,
where most of Denver danced and romanced
▪ 1995 New Elitch Gardens opens in Central
Denver after 104 years in northwest Denver.
▪ 2015 Elitch Gardens celebrates 125 years of fun
and attraction
▪ 2017 Two new thrill rides introduced: Star Flyer
and Mega Wedgie inside Island Kingdom
HIGH PROFILE OPPORTUNITIES
Island Kingdom Elitch Arena & Concert Series Kiddie Land
Details:
Denver’s Largest Water Park
Sponsorship Options:
Naming Rights, Lockers, Water
Tubes, Cabanas or
Sunshades/Umbrellas, Beer and
Liquor Carts
Special Events:
Dive In Movie Series
Details:
9,000 Seat Theatre/Outdoor
Concert Venue. 7 Concerts per
season-programming includes
Hispanic, Christian, Tween/Teen
Sponsorship Options:
Naming Rights, Internal Signage,
Stage Sponsor, Signage, Bar &
Liquor Booths
Special Events:
Summer Cheerleading Events
Details:
High traffic/interactive kids area
Sponsorship Options:
Naming Rights, Internal Signage
Special Events:
Trick or Treat Street during
Fright Fest
RIDE & ATTRACTIONS OPPORTUNITIES
MindEraser StarFlyer Burger & Tap Bar
Details:
Elitch Gardens premier
rollercoaster
Sponsorship Options:
Co-branding, Lockers, Photo
Booth
Details:
Elitch Gardens newest attraction
Sponsorship Options:
Co-branding, Signage (on ride &
in lines)
Details:
Elitch Gardens Beer and Tap Bar
Sponsorship Options:
Naming Rights, Internal
Signage/POS, Beer and Liquor
SPECIAL EVENT OPPORTUNITIES
Dive In Movies Firework Series Fright Fest
Details:
5-8 Movies per season-
programming includes
Animation, Kids, Family (Rated
G & PG 13)
Sponsorship Options:
Presenting Sponsor, Screen Ads,
Swag Distribution
Average Attendance:
1200-2500 per event
Details:
Memorial Day, July 4th, Labor Day
Sponsorship Options:
Co-branding, Signage, Stage Mentions
Average Attendance:
15,000 per event
Details:
Access into park + haunted house
and Fright Fest attractions
Sponsorship Options:
Naming Rights, Internal
Signage/POS, Beer and Liquor
Average Attendance:
150,000 for the month (15 days-5
weekends F, S, Sun)
IN-PARK BRANDING & PROMOTIONS
✓ In-Park Signage
High Foot Traffic Areas in Park
Main Street Pole Banners (12)
Parking Lot Signs (10)
Digital Menu Boards
Map Boxes
Ride Queue Lines
✓ Publishing
Park Map and Guide
Brochures
Season Pass Cards
Season Pass Value Books
✓ Promotional Tickets
Day Passes
VIP Rapid Ride Passes
Season Tickets
Complimentary Parking Passes
Ticket Outlet Retailers
✓ Promotions
Direct Mail
Cross Promotions
Discount Admission Offers
Bounce-Back Coupons
✓Consumer Engagements
Onsite
Activations/Sampling
Mobile Promotional
Teams
Swag Distribution
(Entrance/Exit)
✓Sales to the Park
Food Items
Paper Products
Services and Materials
LET YOUR INNER KID COME OUT AND PLAY
ACTIVATE YOUR BRAND WITH DIRECT ACCESS TO YOUR TARGET AUDIENCE WHILE INTERACTING IN DENVER’S MOST EXCITING SPONSORSHIP SPACE
FOR ADDITIONAL INQUIRIES AND SPONSORSHIP INFORMATION:
