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Live Think Explore Oregon2018
Live Think
MISSION
Explore Oregon
Oregon is a wealth of recreational, ecological, historical and entrepreneurial intrigue. We're pioneers
in the sustainable movement, we're bike geeks and techies, Native Americans and cowboys, financiers
and vintners. We're urban, suburban, rural and ranch. 1859 Oregon's Magazine is the vehicle that folks from
Pendleton to The Pearl, from Bend to Bandon, recognize as their own.
In an intelligent and beautiful format, 1859 explores the landscapes, the personalities, the movers and
shakers, the history and the architecture that is the jewel of the Pacific Northwest. For Oregonians, 1859
is an exploration of the state's rich history, its incredible destinations and colorful personalities.
We create community through world-class content.
1859Magazine.com2
CONTENT
Food + Drink Mind + BodyHome + Design
BusinessVentures
TripPlanners
Lodging NorthwestDestinations
Nonprofits Startups
Our content fits neatly into three categories: Live, Think and Explore. Each of these has its own distinct flavor yet fits perfectly into the overall
architecture of each issue. From Home + Design and Trip Planner to Bibliophile and Startups, this content touches on all parts of the brain.
1859Magazine.com
Live
Think
Explore
3
AUDIENCE
Average Household Income
$100K+
Homeowners
85%
64% of readers say 1859
Oregon Washington California Idaho
58%
*2014 DRC Research Subscriber Survey
The 1859 reader has an active lifestyle and travels frequently within Oregon.
HIKE
ATTENDFOOD + DRINKEVENTS
ATTEND ART GALLERIES/MUSEUMS
ATTEND CONCERTS
69%
66% 62% 69%
CAMP60% 32%
BIKE
Median Age:
47Newsstand distribution throughout Pacific Northwest region.
Available at these retailers + many more!
Total Annual Readership: The 1859 Reader
750,500
Female
55%Male
45%
1859Magazine.com4
(entries/unique webpage views)
AUDIENCE
*Source: 2016 Google Analytics *Source: 2016 Google Analytics*No guarantee of minimum contest entries.
*As of October 2016
*Source: 2016 MailChimp.com
Average Monthly Pageviews
Average Open Rate
(industry average 18%)
(industry average 4%)
Average Session Duration
+60k
+80k likes
+11k followers
+11k followers
33%1:34
1859Magazine.comWeb Statistics
(sent biweekly)
Social Media
Contest Statistics
Male
42%Female
58%
+2,500
+110,000
73%
Age
25-34 19% 35-44 20% 45-54 19% 55-64 20%
DIGITAL
1859Magazine.com
Subscribers
+20,000
Average Click Rate
Average Conversion Rate
Average Contest Reach
Average Contest Entries
6%
5
1859Magazine.com
SPECSAD SIZE
MORE AD SPECS
AD SUBMISSION
PRODUCTION REMINDERS
MEDIA & FILE FORMATS
Additional Production Charges for the Advertiser may result if the below guidelines are not followed.• Do NOT pull photos/graphics from the internet in your ad build. These photos/graphics are not large enough in resolution for print.• Do NOT send JPEG or GIF files. Do NOT send files in RGB.• All spot colors should be converted to CMYK.• The magazine prints at 150 line screen, maximum ink density is 280%• All ads created in any unacceptable format will not be accepted and will
prepared improperly and mechanical requirements are not met, Statehood Media will not guarantee the reproduction of the ad.
Web Transfer or Email Upload (preferred format)** With a mailed CD, please provide one Acceptable Proof, the Issue Date, Advertiser, Agency Name, Phone Number, Contact Person, and Ad Name/#. (Media is non-returnable)
Preferred File Format: [PDF/X-1]A properly created PDF/x-1 file supplied by web transfer with a high-quality SWOP standard proof is the preferred format for magazine ready advertisements.
Adobe CC(-) (Illustrator, InDesign, Photoshop): ALL FONTS AND IMAGES MUST BE EMBED
PDF files must contain only 4-color process images (CMYK).
Statehood Media is not responsible for PDF files prepared incorrectly.
Image Requirements: All images provided for ads should be final, color corrected, hi-resolution (300dpi) CMYK files. TIF or EPS file type recommended. Hi-Res images should not be scaled more than 115% to maintain image quality
Questions: Contact our Production Department at 541.728.2764
Please use ourtransfer site
1859.wetransfer.com(preferred)
541.728.2764 (main)
Email: Call:Upload:
70 SW Century DriveSuite 100-218
Bend, OR 97702
Mail:
AD SIZE BLEED AD SPECS TRIM AREA LIVE AREA
1/4 PAGE
1/2 PAGEHORIZONTAL
1/2 PAGEVERTICAL
FULL PAGE
INSIDE COVERS
BACK COVERS
NO BLEED
FULL BLEEDNO BLEED
FULL BLEEDNO BLEED
FULL BLEEDNO BLEED
FULL BLEEDNO BLEED
FULL BLEEDNO BLEED
4”w x 5.06”h
9.25”w x 5.625”h8.25”w x 5.06”h
4.625”w x 11.125”h4”w x 10.375”h
9.25”w x 11.125”h8.25w” x 10.375”h
9.25”w x 11.125”h8.25”w x 10.375”h
`8.25”w x 10.375”h
4”w x 5.06”h
8.75”w x 5.3125”h8.25”w x 5.06”h
4.375”w x 10.675”h4”w x 10.375”h
8.75”w x 10.675”h8.25”w x 10.375”h
8.5”w x 10.675”h8.25”w x 10.375”h
8.75”w x 10.675”h8.25”w x 10.375”h
__
9”w x 5.4375”h--
4.5”w x 10.875”h--
9”w x 10.875”h--
8.75”w x 10.875”h--
9”w x 10.875”h--
6
ISSUE FREQUENCY
6X per year
RATES
4-COLOR 1X 3X 6X *MULTI-PUB
Full Page $3,400 $2,950 $2,550 $2,300
Two-Page Spread
Explore Guide
$6,460 $5,605 $4,845 $4,400
$500 _ _$400
Half Page $2,050 $1,800 $1,550 $1,300
Quarter Page $1,100 $950 $800 $700
$3,800
Inside Front Cover
Inside Back Cover
Back Cover
$4,000
$5,000
PREMIUM PLACEMENTS(per issue)
For more information, please contact your Statehood Media Account Executive or
*Ad build available for additional fee. Contact your Account Executive for details.
1859Magazine.com
*Requires commitment in at least ten (10) Statehood Media publications per year.
7
1859Magazine.com
“Advertising in print in combination with other media adds substantially to
brand awareness.”
When you package your brand across our platforms, you reach thousands more people within the drive market of your business. Print advertising still has been shown to have the most powerful brand awareness among readers, and carries the highest education
and income levels. Our digital audience is massive. Our websites get more than 50k viewers per month. Our Facebook fans are local and engaged. They love our state and
account for more than 80,000 local and regional people. Instagram is a blooming visual environment. We have nearly 11k followers. Bundle and brand across our print and
digital platforms!
$3,400 BRANDINGFull page ad in a premium and relevant placement (travel, lodging, dining, business, wellness)
$300 DISTRIBUTION Digital banner on 1859magazine.com (one month)
$1,000 ENGAGEMENTOne social media tout of your brand’s message (think events, milestones, innovations)
$4,700 Sub-total-$700 Total Channel Discount (16%)$4,000 TOTAL
B R A N D AWA R E N E S S PA C K A G E
BRANDINGCOMPREHENSIVE BRAND EXPOSURE PACKAGE
—Study: Millward Brown Digital, 2007–2015
8
Leaderboard 728x90 $300
Banner - Top 728x90 $250
Banner - Middle 728x90 $250
Banner - Footer 728x90 $250
Sidebar - Top 300x250 $250
Sidebar - Middle 300x250 $200
Sidebar - Bottom 300x250 $200
Be a part of our exclusive online Eat | Stay | Playguide. For only $500, we'll build a page on our site to showcase everything that's great about your business. We'll keep the page up forever! $500
Featured Eat | Stay | Play Listing: We'll feature yourlisting on the front page (included for new listings).
Eat | Stay | Play Digital + PrintIncludes printed listing in 1859.
Eat | Stay | Play Bundle
$50
$750
5 for $1500
10 for $2500
DIGITAL ADVERTISING
1859OregonMagazine.com
*We promise 10,000 impressions for any sidebar or banner. We sometimes need to run the ad longer than a month to reach that goal. Please allow for this extra time when advertising an event.
$300
$250$200
$350
$400
Ad sizeNewsletter Advertising PriceBanner- Top 728x90
Banner - Middle
Banner - Bottom
728x90
728x90
Footer
Banner Bundle:Any newsletter banner + any website banner except leaderboard.
600x400
Contest A contest is a great way to promote your business. It's especially e�fective for resorts and destinations. See the contest page for full details.
Deluxe Package We work together to create a custom package to suityour advertising needs. Feature your video in a Trip Planner or on one of our region pages. Add your own content, photos, and links to a special section of oneof our articles. What about a full width splash pageon our front page? We'll brainstorm with you and create something together. If you want to add yourcontent to one of our articles, it will be there forever.
See your adrepresentative
$3,500
Deluxe Package and Contests Price
1889mag.comDigital Advertising Price
Magazine.com
Eat | Stay | Play Listing Price
1859Mag.com
1889
Guide
Premium Package and Contests Price
Eat | Stay | Play Guide Price
Newsletter Advertsing Ad Size Price
Ad SizeAd sizeDigital Advertising
1859magazine.comPrice
Premium Package
target
10
A digital contest package with 1859your business to an engaged and targeted audience. All contests run for one month.
The 1859 DIGITAL CONTEST PACKAGE CONSISTS OF:
WEB LANDING PAGE
CUSTOM NEWSLETTER
ADVENTURE MAIL BANNER AD
SOCIAL MEDIA
QUARTER PAGE IN PRINT
PACKAGE TOTAL
DIGITAL CONTEST PACKAGE
$3,500
1859Magazine.com webpage with contest details, description and entry form. Includes image and/or video gallery to engage user.
Boosted posts promoting contest on Facebook as well as
Announcement of contest on the 1859 online page in the print issue during the month the contest is running. Includes image(s), description and link to web landing page (*subject to print deadlines).
ADVENTURE
1859Magazine.com
For more details about the digital contest package, please contact your Statehood Media Account Executive or
9
CALENDAR
2018 EDITORIAL CALENDAR + DEADLINES
JANUARY/FEBRUARYTHE ROMANCE ISSUE
Ad Deadline: December 1, 2017
MARCH/APRIL
Ad Deadline: February 1, 2018
MAY/JUNEBEST PLACES ISSUEAd Deadline: April 1, 2018
JULY/AUGUSTBUSINESS INNOVATORS
Ad Deadline: June 1, 2018
SEPTEMBER/OCTOBERHOME + DESIGN ISSUEAd Deadline: August 1, 2018
NOVEMBER/DECEMBERFOODIE DESTINATIONSAd Deadline: October 1, 2018
1859Magazine.com
*Editorial calendar subject to change
We like to plan ahead so that you can, too. Here is a quick glance at some of the major themes in each issue. Contact your Statehood Media
Account Executive for a more detailed list.
THE WINE ISSUE
11
