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2019 ASSOCIATE DEALER PROGRAM

2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

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Page 1: 2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

2019 ASSOCIATE DEALER PROGRAM

Page 2: 2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

2019 FasTrack Dealer Overview

Program Requirements

Dealer Benefits

Sample Payouts

Consumer Promotion Schedule

Page 3: 2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

Pirelli property – strictly confidential

Program Requirements

Page 4: 2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

The following is required for program consideration:

Dealer must have a retail / brick & mortar storefront E-commerce / internet-only retailers are not eligible

Completed enrollment form

Picture(s) of the location(s)

Dealer distributor selections

Additional Requirements:

Opening Order Requirement: 48 units within 90 days Approved dealers are enrolled on a probationary basis, pending achievement

of 48 unit opening order requirement

For retailers with more than one location, a minimum of 30% of the

locations must be enrolled.

Program Requirements

Becoming an

Associate Dealer

with Pirelli’s

FasTrack team is

fast, easy and

rewarding!

Page 5: 2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

Pirelli property – strictly confidential

Dealer Benefits

Page 6: 2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

SUMMER/WINTER ALL SEASON & LT/SUV P4 A/S TOURING* CINTURATO P7 CINTURATO P1 CINTURATO P5

CINTURATO P7 BLUE CINTURATO P1 PLUS P1000

CINTURATO WINTER CINTURATO P7 ALL SEASON P4 FOUR SEASONS

EUFORI@ CINTURATO P7 ALL SEASON PLUS P4 FOUR SEASONS PLUS

P4000 P 7

P-ZERO (PZ4) P3000

P-ZERO CORSA (PZC4) P3000 M+S

PZERO P400

PZERO (silver) P6 FOUR SEASONS

PZERO ASIMMETRICO P600

PZERO CORSA ASIMMETRICO P6000

PZERO CORSA ASIMMETRICO 2 P6000 POWERGY

PZERO CORSA DIREZIONALE P77

PZERO DIREZIONALE PZERO ALL SEASON

PZERO NERO PZERO ALL SEASON PLUS

PZERO NERO GT PZERO NERO ALL SEASON

PZERO ROSSO ASIMMETRICO PZERO NERO M+S

PZERO ROSSO DIREZIONALE SCORPION A/T

PZERO TROFEO SCORPION ATR

SCORPION ICE & SNOW SCORPION ALL TERRAIN PLUS

SCORPION WINTER SCORPION MTR

SCORPION ZERO SCORPION MUD

SCORPION ZERO ASIM. SCORPION S/T

WINTER 190 SNOWCONTROL SERIE 3 SCORPION STR

WINTER 190 SOTTOZERO SCORPION VERDE

WINTER 190SNOWCONTROL SERIE II SCORPION VERDE ALL SEASON

WINTER 210 SNOWCONTROL SERIE 3 SCORPION VERDE ALL SEASON PLUS

WINTER 210 SNOWSPORT SCORPION ZERO ALL SEASON

WINTER 210 SOTTOZERO SCORPION ZERO ALL SEASON PLUS

WINTER 210 SOTTOZERO SERIE II

WINTER 210SNOWCONTROL SERIE II

WINTER 240 SNOWSPORT

WINTER 240 SOTTOZERO

WINTER 240 SOTTOZERO SERIE II

WINTER 270 SOTTOZERO SERIE II

WINTER CARVING

WINTER ICE ZERO FR

WINTER SOTTOZERO 3

WINTER190SNOWCONTROL * units count for rate

Dealer Benefits – Qualifying Tires

All Pirelli branded

passenger, SUV and

non-commercial light

truck tires, including

winter tires, are

eligible for the

Program.

* Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires, and less national account deliveries, returns,

allowances and approved warranty claims.

Page 7: 2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

Dealer Benefits- Program Rewards

Product Category

(Tires)

STARTER

48 - 124

LEADER

125 - 249

WINNER

250 - 449

CHAMPION

450 +

SUMMER &

WINTER $ 4.00 $ 7.00 $ 10.00 $ 12.00

ALL SEASON &

LT/SUV $ 3.00 $ 5.00 $ 7.00 $ 9.00

P4 A/S Touring Purchases counts toward Reward Rate

Dealers earn quarterly rewards

based on the product category,

starting at only 48 units per quarter. In the case of a Common Owner Group,

quarterly rewards will be based on the

combined unit totals for each product category

divided by each Enrolled Location to arrive at

the quarterly units achieved per location.

Unit level requirements are per-enrolled location, paid quarterly via EFT/ACH

Quarterly

Rewards

Annual cash rewards are paid directly to

Authorized Dealer at the close of the

calendar year. In the case of a Common Owner Group,

rewards are calculated and earned at the

Group level (all unit purchases are

combined)

Annual Targets

500 - 999 Tires $ 1.00

1,000 - 1,499 Tires $ 2.00

1,500 - 1,999 Tires $ 3.00

2,000 + Tires $ 4.00

Annual Cash

Rewards

Sales Team

Incentives

*paid quarterly by Visa pre-paid card

Sales Team Quarterly Incentives

SUMMER & WINTER $ 4.00

ALL SEASON & LT/SUV $ 2.00

P4 A/S TOURING $ 1.00

Sales Associates will earn rewards on all

Pirelli Tires sold at retail. Associate must

submit a W9 form, and complete

selected learning modules in the Pirelli

Tire Campus™ e-learning training system.

*paid annually via EFT/AFC

Page 8: 2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

Dealer Benefits – Growth Rewards

Minimum of 48 TIRES PER QUARTER

UNIT GROWTH OVER PREVIOUS YEAR

Dealers who purchase 48 tires or more per

quarter will be eligible to earn Annual Growth

Rewards provided their purchases grow over the

previous year

&

5% or more over

previous year

$1.00 per tire

on eligible purchases

10% or more over

previous year

$1.50 per tire

on eligible purchases

Dealers who grow at least 10% will earn $1.50

per tire on eligible purchases.

Dealers who grow at least 5% will earn $1.00

per tire on eligible purchases.

Annual Growth Rewards are paid directly to Authorized Dealer or in the case of a Common Owner Group paid to the Main Authorized Associate Retail Dealer

Dealer must achieve Starter level (48 units) or more per quarter to be eligible for Growth Rewards

Page 9: 2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

Dealer Benefits – Distributor Selection

Dealers must select one Primary

Distributor

Dealers can select a Secondary Distributor

Flexible

Distributor

Selection

Maximum

Payouts

All eligible products purchased from the

Primary Distributor can earn rewards

Rewards on secondary purchases will be

paid on up to 30% of the purchases from

the Primary Distributor

Highest reward category products will be

paid first

Page 10: 2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

Dealer Benefits – Branding & POS Materials

A variety of interior and exterior signs are

available to participating dealers at no

charge

Once officially activated, new dealers

receive a Pirelli branded Welcome Kit with

show room POP displays along with sales &

marketing materials.

*installation is the responsibility of the dealer

Page 11: 2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

Dealer Benefits – Travel Rewards

Dealer Trips include an all-inclusive 5 day / 4 night stay, and round trip airfare. All attendees must be 21 or over.

Travel reward rate is earned at Common Owner level.

No alternatives, cash or other substitutions will be offered for trip rewards

DEALER’S CHOICE

• Receive a complementary 2-night trip extension

or

• Receive a $1,000 travel voucher

Dealers who purchase 1,500 tires or more

annually will earn a trip for two to our annual

FasTrack Dealer Reward Trip

Dealers who purchase 3,000 tires or more

annually will earn a trip for two to our annual

FasTrack Dealer Reward Trip, plus their

choice of additional travel benefits

Page 12: 2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

Dealer Benefits – Dealer Portal

Dealers can track their purchases, rewards payouts, and trip rewards on our dealer portal

www.fastrack.pirelli.com

Page 13: 2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

Pirelli property – strictly confidential

Sample Payouts

Page 14: 2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

Sample Payouts

Champion (MAX)

Champion

Winner

Leader

Starter

• 750 units/qtr. – 3,000 units/yr.

• Growth, Spiffs, QCR

• $4/ea. annual cash

• Trip Rewards PLUS

• Exterior Signage

• 450 units/qtr. – 1,800 units yr.

• Growth, spiffs, QCR

• $3/ea. annual cash

• Trip Rewards

• Exterior Signage

• 250 units/qtr. – 1,000 units/yr.

• Growth, spiffs, QCR

• $2/ea. annual cash

• Exterior Signage

• 125 units/qtr. – 500 units/yr.

• Growth, spiffs, QCR

• $1/ea. annual cash

• Exterior Signage

• 48 units/qtr. -192 units/yr.

• Growth, spiffs, QCR

• Interior Sign

Page 15: 2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

Consumer Promotions

Page 16: 2019 ASSOCIATE DEALER PROGRAM · * Eligible Products are Pirelli Summer/Winter tires and Pirelli All Season/Light Truck/SUV category tires, except for P4 A/S Touring category tires,

Pirelli property – strictly confidential

Thank you!