CAMPAIGN

GUIDE 2019

2019 CAMPAIGN GUIDE

TABLE OF CONTENT

WHY CENTRAIDE? 5 good reasons to run a Centraide campaign

Did you know?

1 overall mission, 4 areas of action

WHAT IS MY ROLE?

HOW CAN I MAKE MY CAMPAIGN A SUCCESS? 5 tips for running an outstanding campaign!

The ask: Get attention and answer questions

Organizing an event in 6 steps

Event ideas to inspire you

WHAT DO I NEED TO RUN A SUCCESSFUL CAMPAIGN? The campaign tools at your disposal

Live the Centraide Experience at your workplace

HOW DO I MAKE MY LEADERSHIP CAMPAIGN A SUCCESS?

HOW TO THANK YOUR LEADER DONORS

KEY MESSAGES

FREQUENTLY ASKED QUESTIONS

KEY MESSAGES

4

7

8

13

18

20

21

22

24

4

5

6

8

9

11

12

13

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WHY CENTRAIDE?

5 GOOD REASONS TO RUN A CENTRAIDE CAMPAIGN.

2 Thanks to its territorial analyses, Centraide can invest where needs are most urgent and adapt its strategies to the realities of each neighbourhood.

1 Centraide’s goal is to break the cycle of poverty and social exclusion to make our community a better place that benefits everyone.

3 Centraide helps 500,000 people in Greater Montreal and supports nearly 350 agencies and projects.

4 If the agencies supported by Centraide had to raise this money on their own, fundraising costs would increase by $9M, and this amount would therefore not go directly to the people who need it.

5 By running a Centraide campaign at your company, you can spend some amazing moments connecting with your coworkers.

4

OUT OF1 7PEOPLE IN GREATER MONTREALCENTRAIDE HELPS

5

of people living in poverty

ON THE ISLAND OF MONTREAL

21.3 % of people live with a low income

$15,460 /year

40% WORK

IN GREATER MONTREAL

1O U TO F

4grows up in a family that l ives on a

L O WINCOME

out of seniors

LIVES ALONE

IN GREATER MONTREA L

1 3

23% OF HOMELESSARE UNDER THEAGE OF 30

nearly

The average income of a worker who is poor and lives alone is

C H I L D R E N

leaves high school without getting their diploma

1 6OUT OFSTUDENTS

IN D ISADVANTAGEDNEIGHBOURHOODS,

1 3OUTOFCHILDREN

i s not ready to start k indergarten

WHY CENTRAIDE?

Despite Greater Montreal’s abundance and prosperity, too many people in our community live, or are at risk of living, in poverty.

And although Montreal is ranked second out of North America’s top 15 cities in terms of quality of life, it is at the bottom (15th) in terms of people living under the poverty line.

Centraide’s role is to ensure that everyone has the chance to realize their full potential.

SUPPORT YOUTH

SUCCESS

Stimulate early childhood development

Encourage academic perseverance

Support parents and families

Prevent homelessness

Break the isolation of seniors

Promote the social inclusion of people with disabilities

Support the integration of immigrants

Help people experiencing a crisis, hardship, or mental health issue

BREAKSOCIAL

ISOLATION

Bring neighbourhoods to life

Encourage volunteer action

Reinforce agency skills and leadership

BUILDCARING

COMMUNITIES

TAKE CARE OF THE

ESSENTIALS

Provide food security

Facilitate access to decent housing

1 overall mission 4 areas of action

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WHAT IS MY ROLE?

As the Employee Campaign Directors (ECD), you are the one who organizes the employee campaign at your workplace. You recruit, train, lead and motivate the members of your campaign committee and ambassadors to reach your campaign’s participation and financial goals.

As an ambassador, you are the voice of Centraide’s message with your coworkers to raise their awareness and ask them to donate to the campaign. You are a vital link in your organization’s campaign.

As the Leadership Campaign Director (LCD), you organize the Leadership campaign for donors who are part of the Leaders’ Circle (as they already give $1,200) and for people with the potential of giving more and becoming Leader Donors themselves.

Whether your skills are in the areas of accounting, information technology or even baking, the campaign committee is counting on you to make the Centraide Campaign a resounding success.

ECD

LCD

Ambassador

Supportteam

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HOW CAN I MAKE MY CAMPAIGN A SUCCESS?

5 tipsfor an outstanding campaign!

• Study your previous campaign• Establish your campaign goal• Set your deadlines• Create a strategy with the help of your advisor and

Loaned Representative

• Give your team and coworkers the Centraide Experience (see page 16)

• Make use of Centraide’s promotional tools: posters, awareness videos, infographics, etc. (see page 13)

• Meet with your coworkers• Organize special and original events (launches,

draws, competitions, etc.; see page 12)• Attend training sessions

• Properly thank the people who gave their time during the campaign (emails, closing party, etc.) ...

• ... and everyone who donated!

• Enlist the support of your CEO• Enlist the support of the union (if you have one)• Set up an organizing committee that is motivated

and reflects the diversity of your company and all giving levels

12345

PLAN

ENGAGE

RAISE AWARENESS

ASK

THANK

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The ask:Get attention and answer questions

RESPOND TO OBJECTIONS

• Donations to Centraide are soundly invested to make the biggest impact for people in difficulty.

• By giving to Centraide, you are supporting a network of nearly 350 agencies and projects that help 500,000 people in Greater Montreal.

• We all benefit from a community in which everyone has the same chance to live in dignity and fully contribute to society.

ANSWERS TO FREQUENTLY ASKED QUESTIONS

Show understanding and be tactful when someone makes an objection. Don’t judge—some people need more time. Make them aware of what Centraide does, little by little, without pressure. If they don’t give this year, they may give next year.

What is the impact of my donation?

Have you signed on as a Centraide campaign ambassador? THANK YOU. You’re about to have fun while helping your community!

GET ATTENTIONIt has been shown that talking about actual numbers can help you get the attention of your coworkers. Use a variety of tools, such as infographics, fact sheets (page 5), stories and more, that will resonate with different people. You can download all of these tools at centraide-mtl.org/tools.

How can I make my campaign a success?

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“Now I feel less shy.”

A place to find comfortWhen Nuhaa’s family first moved here, it was a difficult adjustment. But a Centraide program made it easier.

“I was born in Syria, but when I was four, my family had to leave because it was too dangerous there. So we went to Jordan. I liked it there because my grandparents and aunts and uncles would spend summers with us. When I was eight, we moved to Canada because my parents thought we could have a better life here.

Coming here was not good and not bad. I was excited about meeting other people, but I missed my family and I was scared of going to school because I was shy. I was afraid nobody would want to play with me or be my friend because I didn’t speak English.

Our neighbour told my mom about a Centraide after-school program where I could get help with homework and do activities. I was so excited to go there! I have fun, and all the new people I meet are really nice, like my friend Reema. I love her because she’s kind. My favourite part of this program is when we have circle time. That’s when we can play a game, draw or colour. We have a lot of fun together, and now I feel less shy. I’m happy that I get to go to this after-school program.

I feel more comfortable in Canada now. I can speak English, and I’m more confident. I even got to be part of a student art exhibition at the art gallery in my city.”

— Nuhaa

DID YOU KNOW?

of people living in poverty

ON THE ISLAND OF MONTREAL

21.3% of people live with a low income.

20% OF HOMELESS PEOPLE ARE UNDER THE AGE OF 30.The average income of someone who lives alone, is poor and has a job is just

$15,460/year

with an intellectual disability has been the vict im o f

DISCRIMINATION.

leave high school without getting their diploma.

is not ready to start kindergarten.

In disadvantaged NEIGHBOURHOODS,

Over half of recent I M M I G R A N T Sare a ffected byP O V E R T Y .

40% WORK.

IN GREATER MONTREAL

+ 200 000 people suffer from FOOD INSECURITY.

IN GREATER MONTREAL

LIVES ALONE.

IN GREATER MONTREAL, NEARLY

1 3OUT OFCHILDREN

1out of 2PEOPLE

+

g r o w s u p in a f ami l y t h a t l i v e s on a LOW I N C O M E .

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O U T O F

C H I L D R E N

out of1 3 seniors1 5OUT OF

STUDENTS

“Have you thought giving through payroll deduction? It’s the easiest way to fit a donation into your budget because you can give smaller amounts with each pay. And charitable donations also entitle you to a tax credit, which means that a donation of $4 a week will only cost you $2.67 after tax, or $0.38 per day.”

“Did you know that by giving to Centraide of Greater Montreal, you are supporting a network of nearly 350 community agencies as well as many causes and vulnerable people in Montreal, in Laval and on the South Shore? The agencies funded by Centraide support youth success, take care of the essentials, break social isolation, and build caring communities.”

“A KPMG-SECOR study of nearly 30 agencies found that if each agency supported by Centraide had to raise by itself the money that Centraide provides, the cost of fundraising would increase by $9 million. Funding for community activities would then be reduced by this amount. This represents added value of $9 million!”

“The gap in the standard of living between the well-off and the disadvantaged grows throughout a person’s lifetime, which means that early intervention is important to help people find their way out of hardship. Every donation to Centraide is important. When added up, the donations of thousands of people become a powerful tool for our communities. Every dollar given to Centraide has an impact on people in need.”

“That’s because there are agencies that help people when they are in trouble. Also, the reality of poverty has changed. Everywhere, people are living under the low-income cut-off. More and more people are poor, even in neighbourhoods or areas that used to be considered well-off. Centraide supports a network of agencies that can help people move out of poverty”

“I can’t afford to give.”

“I give to other charities.”

“I’d rather give directly to a charity.”

“My donation will hardly make a difference.”

“No one is starving to death in Greater Montreal.”

What makes Centraide different?• Centraide works locally and has had a solid reputation in Quebec for over 40 years.

• It focuses on preventing poverty by investing in younger generations.

• It creates collaborations and partnerships between different community stakeholders (school, health care network, boroughs).

• It not only provides funding to agencies but also supports their organization and operations.

• In collaboration with partners in each neighbourhood that it serves, Centraide carefully identifies the most urgent needs.

• Funding allocation decisions are made by committees made up of volunteers and experts.

MOST COMMON OBJECTIONS AND HOW TO RESPOND:

The ask: Get attention and answer questions - continued

How can I make my campaign a success? - continued

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Organizing an eventin 6 steps

Your event should reflect the resources at your disposal, the time you want to invest, the nature of your workplace, your campaign theme … and your personal tastes! You can also include a component to raise awareness about Centraide of Greater Montreal’s role.

Is this a quiet or busy time at your office? Considering the nature of the event, would it be best to hold it in the morning, at noon or in the evening? At the beginning, in the middle or at the end of the week? Strategically, what is the best time to reach the greatest number of people?

The presence and participation of management and the union will encourage your coworkers to take part.

To ensure that everything is ready to go when the event happens ... and that everyone keeps smiling!

Put up decorations and Centraide posters, send out emails and post notices on the board, go from office to office spreading the word, and send out reminders! All tactics are good ones to get visibility and encourage your coworkers to participate!

By email, card, or handwritten note or with a meal. Your coworkers’ efforts deserve to be recognized. Thank your donors for their presence and their generosity. And invite them to participate again next year!

1. COME UP WITH AN IDEA

2. CHOOSE THE DATE

3. ENLIST THE SUPPORT OF MANAGEMENT AND THE UNION

4. ESTABLISH A SCHEDULE AND INDIVIDUAL RESPONSIBILITIES

5. PROMOTE THE EVENT

6. THANK EVERYONE

Fundraising events should always be held AFTER everyone has been asked individually to avoid undermining payroll giving. You don’t want people to say, “I already gave to Centraide by going to the spaghetti dinner.” However, you can always hold a non-fundraising activity at any time during the campaign to build enthusiasm.

THERE’S A TIME FOR EVERYTHING

How can I make my campaign a success? - continued

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Event ideasto inspire you

CONTESTS AND COMPETITIONS• Pentathlon competition between departments: Hold one activity a day for a whole week! Fun ideas include shooting paper balls into a basket or precision putting in the hallway (putt your ball onto a $5, $10 or $20 bill and win the money!), an office chair race, a quiz about Centraide, a karaoke contest, etc.

• Sports challenge for youth: Centraide Cup, charity bicycle ride, etc.

• Travel photo contest or children’s drawing contest, with an entrance fee to the winners’ exhibition.

• Trivia tournament between managers and employees, with bets on the winner.

• Management gives employees a challenge. If they meet the challenge, the managers have to do a funny challenge of their own.

SALES• Purchase of a passport granting the right to work in jeans.

• Sale of used video games.

• Auction of a variety of goods donated by your suppliers.

• Theme cards decorated with photos of employees or children’s drawings (Christmas, Mother’s and Father’s Day, birthdays, Valentine’s Day, etc.).

• Chair massage sessions.

• Plants, cups, pencil holders, hand-decorated water pitchers.

• Computer screens squeegee- cleaned by the organizing committee.

• Fundraising activity at a golf hole or donation of the proceeds from an existing golf tournament to Centraide.

• Shoe shine service by managers!

PRIZE DRAWS

Everyone who

• Donates for the first time

• Donates by payroll deduction

• Gives more than last year

• Makes a donation before a given date

gets a chance to win

• An extra vacation day

• A great parking spot

• A present offered by one of your suppliers

FOOD

• Sale of tasty dishes from around the world in collaboration with co-workers from different cultures.

• Sushi tasting and course in sushi preparation.

• Wine and cheese tasting

• Tour of the office at around 11:30 a.m. to sell nuts, chocolate or cheese curd

• Spaghetti lunch or breakfast… served by management!

SEASONAL HOLIDAYS• Halloween or Christmas contest: Contest for best-decorated pumpkin, best Halloween costume, best-decorated department, best fall/winter landscapes or Christmas log photos.

• Sale of bags of candy or store-bought cookies (get sponsors so that all you have to do is fill the bags!).

• Craft market: Sale of decorations, home-made gifts, or gifts from sponsors.

• Holiday auctions: Christmas tree ornaments, gifts from sponsors, etc.

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How can I make my campaign a success? - continued

13

A campaign that isunignorable#

WHAT DO I NEED TO RUN A SUCCESSFUL CAMPAIGN?

Social issues too often go ignored. Whether in terms of food insecurity, housing, homelessness, school dropouts or social exclusion, we have to show that these issues are very real and present in our society.

Ultimately, we want everyone to show their local love, but first we have to get their attention.

To do just that, Centraide has partnered with the Pantone® Colour Institute to create #UNIGNORABLE—a colour designed specifically to highlight local issues.

This campaign is being deployed in Greater Montreal, and we are providing you with materials to continue the conversation with your company’s employees.

You have access to many tools to help make your campaign a success.

From posters and videos to testimonials and infographics, you can find plenty of messages to encourage your coworkers to show their local love.

GET THESE TOOLS ON centraide-mtl.org/toolsorCONTACT YOUR ADVISOR OR LOANED REPRESENTATIVE.

Campaign toolsat your disposal

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2019 CAMPAIGN POSTERSFormat and size: PDF / 11 x 17 or 8.5 x 11

Content: As a complement to the illustrated posters, these posters highlight the concrete actions we can take to ensure that local issues are #Unignorable and to show our local love.

How to use them: Post them in your offices, in your cafeteria, at fundraising events, etc.

Specifications: Downloadable. The posters can be printed from a regular printer.

CAMPAIGN 2019 VIDEOS

Format and length: MP4 / Varied lengths

Content: The testimonial of someone helped by a Centraide-supported agency with someone involved with Centraide as a volunteer or donor.

How to use them: Canvassing during your campaign: social media, intranet, emails, presentations at meetings, etc.

What do I need to run a successful campaign? - Tools - continued

2019 CAMPAIGN POSTERS

Size: 18 x 24

Content: Simple and effective illustrations that highlight issues that are #Unignorable.

How to use them: Post them in your offices, in your cafeteria, at fundraising events, etc.

Specifications: The posters can only be printed by Centraide; get them from your advisor or Loaned Representative.

The campaign tools at your disposal - continued

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Working while poor

Growing up poor

Buy food or pay rent?

Schooldropouts

Homelessnessin MTL

Housingin Greater MTL

INFOGRAPHICS

Size: 8.5 x 24 (PDF). Can be printed in 11 x 17 format.

Content: Hard-hitting facts that are illustrated to make them more attractive and easier to consume.

How to use them: Newsletters, support for donation asks, etc.

Specifications: The posters can be printed from a regular printer.

Suggestion: Cut them out and laminate them to make these tools stand out even more.

TESTIMONIALS

Formats and sizes: PDF / 8.5 x 11 Content: Stories of people helped, donors, volunteers and agency staff told in the first person with their photo at the top.How to use them: Newsletters, support for donation asks, etc.Specifications: The posters can be printed from a regular printer.

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Campaign tools at your disposal - continued

We are committed to supporting you as best we can to make your campaign a success. To do this, we have created various awareness activities to improve people’s understanding of the issues facing our community and to provide your coworkers with the memorable and inspiring Centraide Experience.

Raise awareness throughDISCOVERY

Raise awareness throughINVOLVEMENT

SPOKESPERSON TESTIMONIAL

DRIVES

IMMERSIVE EXPERIENCE

AGENCY VISIT

AGENCY VISIT

10 to 15 min 15+ 5 working days

1 hr 4 weeks

1.5 hrs 10+ 3 sweeks

For more details or to reserve an activity, contact your advisor or Loaned Representative.

Time required Number of people Reservation deadline Fees Penalty for not complying with the terms and conditions

Create touching experiences for your coworkers with concrete and moving testimonials from agency staff, leaders, and volunteers, and even from people who get help.

Invite your coworkers to collect goods that they will then deliver to an agency, where they can directly see the impact of their help.

Create touching experiences for your coworkers with concrete and moving testimonials from agency staff, leaders, and volunteers, and even from people who get help.

Come see the impact of Centraide’s investments directly in the field. Discover an agency supported by Centraide, its activities, and the needs of the people it helps.

Embark on a discovery tour of a Greater Montreal neighbourhood to get to know its issues and visit an agency supported by Centraide that improves the living conditions of the people it helps.

1 hr 10+ 3 sweeks on request

2 hrs 20+ 3 weeks 400 $*

Campaign tools at your disposal - continued

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CARING ACTIVITY

Motivate your coworkers to lend a hand to a Centraide-supported agency and provide concrete support to our community. This will help them become committed ambassadors!

1/2 to 1 day 5 Min. 4 to 8 weeks 500 $*

Raising awareness throughEVENTS

Raise awareness througGAMES

DISCUSSION PANEL

VIRTUAL REALITY

GENEROSITY REVEALED EXHIBIT

VIRTUAL REALITY

PORTRAITS DE/OF MONTRÉAL EXHIBIT

VIRTUAL REALITY

entraide representatives will come talk about a specific topic related to philanthropy and social issues. Panelists may include representatives from Centraide-supported agencies.

Give your coworkers a realistic experience that makes them face the actual issues that lead people to seek help from agencies supported by Centraide.

At your workplace, display this exhibition featuring the agencies and dedicated people that Centraide has recognized for their work to fight poverty and social exclusion.

Make your coworkers aware of social inequalities by giving them an experience that will change their perceptions with the help of fictional characters whose stories are based on real people.

Immerse yourself in the world of the two photographers behind Portraits de/of Montréal who immortalized how donations improve the lives of vulnerable people.

Make your coworkers aware of social inequalities by giving them an experience that will change their perceptions with the help of fictional characters whose stories are based on real people.

1 hr 50+ 3 weeks

20 min 25+ 3 weeks

30 min 10 3 days

30 min 10 3 days

4 weeks

4 weeks

*Due to the activity costs, these penalties will apply to any request to change the number of participants or any cancellations made 3 business days before the activity.

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HOW DO I MAKE MY LEADERSHIP CAMPAIGN A SUCCESS?

Who arepotential Leaders?

2. PRE-LEADERS = Donors who were not Leaders last year but who gave between $1,000 and $1,200.

3. PROSPECTIVE LEADERS = Employees who have the potential to donate $1,200 or more depending on their salary level (all employees/ managers above a certain salary level) or their role in the company (managers, executives).

These kits are prepared by Centraide and include pledge cards personalized with the names of current or potential donors along with awareness materials created specifically for Leaders.

Don’t forget to hand out the Leaderspamphlet and ask for your kits!Pssst...

1. LEADER DONORS FROM LAST YEAR 72%of Leader Donors from 2017renewed their donations in 2018

The importanceof the askA personalized ask (call or meeting) is the first stepin getting a donation!

When people don’t give at this level even when they can, it is generally because they don’t think it’s possible. A personalized ask will help them realize that they can indeed make a significant impact in their community.

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How do I make my Leadership campaign a success? - continued

How to ask for Leadership donations

Why should people becomeLeaders Donors?

2. TO ENJOY THE PRIVILEGES OF THE LEADERS’ CIRCLE

4. TO GET INTERNAL RECOGNITION (see page 20)

1. TO BE A LEADER OF CHANGE IN THEIR COMMUNITY

Thank to improve loyaltyA letter from the president or senior manager and a recognition activity are just two ways to recognize the contribution and generosity of donors.

3. TO DOUBLE THE IMPACT OF THEIR DONATION THROUGH THE LEADERSHIP CHALLENGE

of workplace donations

Leadership donations represent

30%

will give Centraide a matching donation!

For all new Leadership donations, the Hewitt Foundation and our corporate partners in the Leadership Challenge

Askin person

Organize a special event for current and prospective Leaders and give a speech that can be adapted to the speaker and the amount (remarks given by a senior manager / influencer / spokesperson / external Leader). Added value: networking / peer encouragement / visibility

Promote gifts of securities , which offer significant tax benefits.

Give out Leadership kits(see your advisor).

Explain how easy it is to donate with payroll giving (giving small amounts regularly is much easier than giving a large amount all at once).35%

when the ask ispersonalized

The success rate for recruiting a new

donor is

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Recognition ideasto inspire you

SEND A NOTE• Have a senior manager send a personalized note on a card or company letterhead.• Have a senior manager send a personalized thank-you email.

USE YOUR VOICE• Leave a personalized voice mail message.• Thank them in person (by invitation or informal visit).• Mention their donation at an event: year-end party, 5@7, staff party, team lunch, lunch ‘n’ learn, etc. d’équipe, discours sur l’heure du lunch, etc.

HOLD AN EVENT

• 5@7 to recognize their generosity.

• Lunch with the management team.

• Management team offers breakfast to all Leaders.

DISPLAY YOUR APPRECIATION• Create a recognition wall (where you can pin up or engrave the name of each Leader Donor).

• Create a “Walk of Fame of Generosity” (place stickers on the floor).

• Post “Leader Donors of the Week” on the staff bulletin board.

• Virtual space: Create a recognition “wall” on your intranet.

GIVE AN ITEM• Put your recognition message on a cup, water bottle or reusable bag(e.g., “Born to be a Leader,” “Proud Leader”).

• Make pins/buttons.

• Create a recognizable icon for the person’s office or work station (e.g., office door, cubicle partition).

HOW TO RECOGNIZE AND THANKYOUR LEADER DONORS

Centraide of course warmly thanks all donors for their generosity. But did you know that donors also appreciate being recognized by their employers?

This recognition not only encourages them to give in the future but also motivates their coworkers to give more and become Leader Donors themselves.

That’s why we are sharing these ideas, which you can tailor to your workplace and donor profile. Don’t hesitate to share your own ideas with us!

Here’s how to recognize your donors’ generosity:

KEY MESSAGES

Centraide aims to break the cycle of poverty and social exclusion in the Greater Montreal region, which consists of Laval, the Island of Montreal and the South Shore.

CENTRAIDE STRATEGICALLY INVESTS IN HIGH-PERFORMING AND RELEVANT AGENCIES ACCORDING TO STRICT CRITERIA.

Through its social involvement, Centraide is a driver of sustainable development.

Your donation to Centraide is locally invested where you live, work and raise your family.

Centraide has its finger on the pulse of the community. Our vast network of collective action makes us agile and able to adapt to changes in the community. Centraide is at the cutting-edge of social development and philanthropy with initiatives such as the Collective Impact Project, the Inclusion Fund, and the Refugee and Asylum-Seeker Fund.

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FREQUENTLY ASKED QUESTIONS

What does Centraide of Greater Montreal do?Centraide aims to break the cycle of poverty and social exclusion in the Greater Montreal region, which consists of Laval, the Island of Montreal and the South Shore. It supports a network of dynamic and inclusive agencies and projects that work in four areas of action:

• Support youth success (early childhood development, academic perseverance, support for families and prevention of homelessness).

• Take care of the essentials (ensure food security and facilitate access to adequate housing).

• Break social isolation (for seniors, people with disabilities, newcomers, and people experiencing a crisis).

• Build caring communities (bring neighbourhoods to life, encourage volunteer action, and reinforce agency skills and leadership).

Why should I invest with Centraide of Greater Montreal?Your donation to Centraide is strategically invested where you live, work and raise your family. Centraide’s added value lies in the scope of its network of agencies and the depth of its overall mission, which helps minimize the cumulative impact of poverty on vulnerable people and its repercussions on future generations.

Its four areas of action address the complex social problems facing our community, and Centraide is committed to applying a thorough and efficient process to evaluate needs.

Why should I give to Centraide of Greater Montreal when I can give directly to an agency?Centraide supports nearly 350 community agencies and projects that help break the cycle of poverty and social exclusion. Centraide raises money so that the agencies it supports can focus their precious time and

human resources on implementing programs that will change the lives of vulnerable people in our community. For example, a KPMG-SECOR study found that if each agency supported by Centraide had to raise the money it receives through the Centraide campaign on its own, the related fundraising costs would increase by $9 million.

What’s more, Centraide has created lasting partnerships with key social development stakeholders to create long-term strategies and address our community’s most problematic social challenges while soundly managing the money it raises. That’s why, with Centraide, your donation goes further than with any other philanthropic community investment.

How are investment decisions made?Centraide wants to work with effective and relevant organizations within the context of a clear understanding over a specific period of time. Qualified staff and experienced volunteers make investment decisions based on community needs, research and financial criteria. Centraide invests in community agencies that show effective performance. Performance criteria include:• Social relevance• Development of strategies for lasting solutions• Impact measurement• Capacity for collective action• Sound management and governance

What percentage of my donation is invested in the community?85% of your donation is directly invested in the community. The costs of the annual campaign and other operational costs are 15%. Centraide relies on its Loaned Representatives program (employees who are loaned out or sponsored for the campaign period) and an advertising fund to keep costs as low as possible. Our administrative costs are among the lowest in Canada. The Canada Revenue Agency (CRA) considers 35% to be an acceptable standard for administrative

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costs. As a registered charity in Canada, Centraide of Greater Montreal submits an annual T3010 information return to the CRA that details all of our financial activities, related operation costs, executive compensation, and other costs. The CRA’s latest T3010 Registered Charity Information Returns can be found at: www.cra-arc.gc.ca.

How does Centraide of Greater Montreal keep its costs so low?Our administrative costs are kept low in several ways:• 22,000 workplace volunteers help us run our annual campaign.• 160 incredible volunteers support our management and governance, canvas during the annual campaign and allocate funds to agencies.• Strategic partnerships allow us to leverage additional human resources at no cost. These initiatives include the Loaned Representatives Program (temporary employees are loaned out or sponsored to provide support throughout the campaign period).

I feel pressured to give. Does Centraide encourage this?No one should ever feel pressured to give. Everyone should have the chance to make an informed choice

when it comes to donating to charity.

Why should I make a Leadership donations ($1,200 or more)?Giving $1,200 or more every year to Centraide makes you a member of the Leaders’ Circle and gives you access to privileges, such exclusive activities with other Leader Donors. While every donation counts, Leadership donations have an even greater impact, and even more so in the first year since every new Leadership donation to Centraide is matched by the Hewitt Foundation and our corporate partners in the Leadership Challenge.

When will I receive my tax receipt? Tax receipts for one-time donations (cash, credit card, cheque, automatic bank debit and gift of securities) are issued within three weeks following the receipt of the donation.

Tax receipts for ongoing commitments during the calendar year (by credit card or automatic bank debit) will be issued in January the following year.

If your gift to Centraide is made through payroll deduction, the amount collected during the fiscal year will be listed on your income tax forms (T4 and Relevé 1).

Questions fréquentes - suite

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Communityagencies, projects and services

Campaign,communication and administration costs

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YEARLY DONATIONDONATION PER PAY DONATION PER DAY

12 P

AY

S /

YE

AR

$16,00$20,00$24,00 $42,00$60,00

Leadership donation

$100,00

$0,53 $0,66

$0,79 $1,38 $1,97

Leadership donation

$3,29

$192,00 $240,00 $288,00 $504,00 $720,00

Leadership donation

$1 200,00

AFTER TAX

$10,80

$12,97

$15,04

$24,36

$33,68

$54,40

AFTER TAX

$0,35

$0,43

$0,49

$0,80

$1,11

$1,79

AFTER TAX

$129,54

$155,65

$180,51

$292,35

$404,20

$652,74

YEARLY DONATIONDONATION PER PAY DONATION PER DAY

24 P

AY

S /

YE

AR

$8,00$10,00$12,00$21,00$30,00

Leadership donation

$52,00

$0,53 $0,66 $0,79 $1,38 $1,97

Leadership donation

$3,42

$192,00 $240,00 $288,00 $504,00 $720,00

Leadership donation

$1 248,00

AFTER TAX

$5,40

$6,49

$7,52

$12,18

$16,84

$28,23

AFTER TAX

$0,35

$0,43

$0,49

$0,80

$1,11

$1,86

AFTER TAX

$129,54

$155,65

$180,51

$292,35

$404,20

$677,59

NET DONATION COSTCalculations provided free of charge by Deloitte.

2019-2020

25

YEARLY DONATIONDONATION PER PAY DONATION PER DAY

52 P

AY

S /

YE

AR

$4,00$5,00$6,00

$10,00$15,00

Leadership donation

$24,00

$0,57 $0,71 $0,85 $1,42 $2,14

Leadership donation

$3,42

$208,00 $260,00 $312,00 $520,00 $780,00

Leadership donation

$1 248,00

AFTER TAX

$2,67

$3,19

$3,71

$5,78

$8,37

$13,03

AFTER TAX

$0,38

$0,45

$0,53

$0,82

$1,19

$1,86

AFTER TAX

$139,08

$166,01

$192,93

$300,64

$435,26

$677,59

YEARLY DONATIONDONATION PER PAY DONATION PER DAY

26 P

AY

S /

YE

AR

$8,00$10,00$12,00$20,00 $30,00

Leadership donation

$48,00

$0,57 $0,71 $0,85 $1,42 $2,14

Leadership donation

$3,42

$208,00 $260,00 $312,00 $520,00 $780,00

Leadership donation

$1 248,00

AFTER TAX

$5,35

$6,38

$7,42

$11,56

$16,74

$26,06

AFTER TAX

$0,38

$0,45

$0,53

$0,82

$1,19

$1,86

AFTER TAX

$139,08

$166,01

$192,93

$300,64

$435,26

$677,59

Net donation cost - continued

On behalf of thousands of people who benefit from your commitment to Centraide,

If you have any questions or other needs,don’t hesitate to contact your Loaned Representative (LR)

or your advisor.

If you don’t know who to contact at Centraide,write to us at info@centraide-mtl.org

or call 514-288-1261.

THANK YOU AND HAVE A GREAT CAMPAIGN!