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CIRCULATION HIGHLIGHTS EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 MEDIA KIT

2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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Page 1: 2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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2019MEDIA KIT

Page 2: 2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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TACTConstruction Executive Is the Magazine for the Business of Construction

OVERVIEW

Construction Executive (CE) kicks off its 16th year of publication as the first and most highly regarded business magazine for contractors.

With an audience of more than 150,000+ construction business owners and top management decision-makers, CE is the leading

source for authoritative articles, thoughtful analyses and industry

insights designed to help financial, business and project managers

improve their day-to-day contracting operations.

With more than 25 editorial awards, CE’s powerful, innovative content

helps construction marketers successfully inform and excite the industry’s largest audience of thought leaders and top purchasing influencers through a variety of print and digital channels.

If you’re looking to do more business in 2019, make CE part of your marketing program. This media kit details a wealth of options ranging

from print advertising and advertorials in our flagship magazine to

digital advertising options via our website, weekly newsletter, eBlasts,

webinars, social media and more. Contact your CE sales rep today for a recommendation tailored to your

marketing objectives, budget and timeline.

137,800* Print Audience*Includes an average of 1.6 pass-along

readers per copy

33,600 Unique Visitors Each Month Up 25% from 2018

12,000+ NewsletterSubscribers

Page 3: 2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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TACTTarget, Reach and Influence General and Specialty Contractors

46,640 General and Specialty Contractors

88% 3,710 Professional

Service Firms

7% 2,650 Distributors,

Manufacturers and Suppliers

5%

Note: Digital circulation includes some duplication with print because CE

subscribers can opt to receive the magazine in bothl formats.

CE MAGAZINE CIRCULATIONConstruction Executive delivers more general and specialty contractor decision-makers to advertisers than any other industry publication.

53,000 PRINT CIRCULATION

30,000 DIGITAL CIRCULATION

Only Construction Executive delivers 100% of ABC members for advertisers across all 70 chapters nationwide.

CE is the national flagship publication of Associated Builders and Contractors.

ABC’s 21,000-plus member companies include the nation’s largest and most

active contractors and small to medium contractors looking to grow their

businesses. Only CE delivers 100% of this exclusive audience to advertisers.

21,000 100% OF ABC

MEMBER COMPANIES

Page 4: 2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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TACTCE Subscribers Are Key Decision-makers in Critical Business Areas

35% of CE contractor subscribers

report annual revenue of $50 million or more.

59% do more than $10 million.

88% of CE Subscribers Are Owners and Top

Management Decision-makers

12% Middle

ManagementRegional, Branch,

Department and Project Managers

$74 MILLION

72% Top

ManagementOwners, Presidents, CEOs, CFOs, CXOs

and GMs

16% Executive

ManagementEVPs, SVPs, VPs

and Other Executives

The Average Revenue for CE’s 46,640 Contractor Subscribers Is

18% Over $250 Million

17% $50 to $250 Million

24% $10 to $50 Million

19% $3 to $10 Million

23% $3 Million or Less

CE SUBSCRIBERS BY TITLE CE SUBSCRIBERS BY REVENUE

Business Management Project ManagementFinancial Management

Page 5: 2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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TACTCE Subscribers Are the Key to Major Purchasing Decisions

80% Surety Bonding and Insurance

68% Fleets, Trucks, Vans

68% Wireless, Phones, Communications

67% Construction Equipment

65% Construction Technology

64% Accounting and Legal Services

62% Training and Education

54% Labor and Staffing

54% Power Tools, Hand Tools

53% Building Materials

51% Building Systems

40% Mobile Offices and Storage

31% Concrete Formwork

Source: Independent study conducted by Accelera Research, April 2016

97% OF CE SUBSCRIBERS ARE INVOLVED IN PURCHASING DECISIONS

95% Business Management

93% Economic News

93% Technology

93% Safety and Liability

92% Project Stories

91% Legal Issues

91% Workforce Development and Training

90% Construction Markets/ Segments

85% Finance and Accounting

82% Green Construction

77% Insurance and Bonding

76% Construction Materials

67% Construction Equipment

WHY DO SUBSCRIBERS READ CE?

29% The percentage of subscribers

who are 45 years old or younger 21Average years of construction

industry experience

50The median age of a

CE subscriber

Page 6: 2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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April 2017

plusReconstructing RetailInsurance Forecast

SAFETY LEADERSHIP AT ALL LEVELSNation’s Safest Contractors Encourage

Employees to Speak Up on the Jobsite

ABC Excellence in Construction ® Awards

CE Subscribers Are Involved in Commercial Buildings, Heavy/Highway and Residential

73% Institutional BuildingsEducation, Health Care, Government, Other

87% OF CE SUBSCRIBERS ARE INVOLVED IN BUILDING CONSTRUCTION

82% Commercial BuildingsRetail, Offices, Hospitality, Data Centers, Sports, Mixed-use, Museums, Entertainment, Other

52% Industrial BuildingsManufacturing, Chemical/Petro-chemical, Other

49% Residential ConstructionMultifamily, Single Family

20% Wastewater Treatment

17% Utilities

17% Airports

OF CE SUBSCRIBERS ARE INVOLVED IN HEAVY/HIGHWAY CONSTRUCTION

14% Highways

14% Bridges

13% Sewerage

11% Pipelines

7% Tunnels

6% Dams

35%

April 2017

plusReconstructing RetailInsurance Forecast

SAFETY LEADERSHIP AT ALL LEVELSNation’s Safest Contractors Encourage

Employees to Speak Up on the Jobsite

ABC Excellence in Construction ® Awards

December 2016

plusLEED LiabilityHistoric Renovations

2017 CONSTRUCTION OUTLOOK

How Will the Nation’s Slow-Growth Rut

Impact the Building Sector?

Hot Products

December 2016

plusLEED LiabilityHistoric Renovations

2017 CONSTRUCTION OUTLOOK

How Will the Nation’s Slow-Growth Rut

Impact the Building Sector?

Hot Products

Gives us a window into projects and ideas in other parts of the country, new technology to consider,

and insights into businesses similar to ours.

I review CE to see building trends around the country. My company has eight locations across the U.S. and customers all over the world, and CE helps me keep tabs on the construction industry in general.

“ “

Page 7: 2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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TACT2019 Editorial Calendar

ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL

SECTIONSADVERTORIAL

OPPORTUNITIES VALUE ADDED BONUSDISTRIBUTION

Future Construction: Predictions fromConstruction Industry Leaders

Elevator Equipment/Technology

ABC 2019 National Chairman

Office• Business Development• Finance• Risk

Jobsite• Equipment• Safety• Workforce

Construction Technology I:Future Construction: Predictions fromConstruction Industry Leaders

Top 2019 Technology Predictions

• 2019 World of Concrete• 2019 ABC National Convention• 2019 ABC Excellence in Construction® Awards

Winning the Project: CRM, Bidding, Estimating and Business Development

Mass Timber and Concrete: A Look at Both Sides of the Code

ABC Construction Management Competition

Office• Economic Outlook • Legal• Risk

Jobsite• Equipment • Safety• Workforce

Construction Technology II: Winning the Project

Free Product Showcase for Technology Advertisers

• 2019 ABC National Convention• 2019 ABC Excellence in Construction® Awards

2019 Schools of Construction

Deluxe Logo Listing in 2019 Guide to Schools of Construction

Profiles in Construction Education

Insurance and Surety Bonding

Industrial Construction

ABC Users Summit,ABC Excellence in Construction Awards®, ABC Contractor of the Year

Office• Finance• Legal• Technology

Jobsite• Equipment • Sustainability • Workforce

14th Annual Construction Insurance and Surety Bonding Special Section

Leaders in Insurance and Surety Bonding

Executive Insights From Leaders in Insurance and Bonding

2019 NASBP Annual Meeting and Expo

Bottom Line Profitability

Safety ABC Craft Professional of the Year and ABC Craft Instructor of the Year

Office• Economic Outlook • Legal • Risk

Jobsite• Equipment • Safety• Workforce

Contractors’ Guide to the Bottom Line

25 Companies Making Construction More Efficient and Profitable

Free Software & Technology Showcase to All Technology Advertisers

• 2019 Annual CFMA Conference• 2019 AIA National Convention• 2019 ABC Users Summit

Construction Technology III: Software & Technology Showcase

Top 250 Professional Services Firms

Workforce Development and Construction Careers

Field Workers: Perception vs. Reality

ABC National Craft Championships and ABC Diversity SummitABC Young Professional of the Year

Office• Business Development• Finance• Risk

Jobsite• Equipment • Technology • Workforce

CE 2019 Professional Services Directory

Company Profiles of Professional Service Firms

• 2018 ABC Legislative Week• 2018 ABC Legal Conference

14th Annual Construction Law Special Section

Executive Insights From Leaders in Construction Law

JAN/FEBEditorial: 11/1/18Ad Space: 12/12/18Materials: 12/19/18

MARCHEditorial: 12/3/18Ad Space: 1/14/19Materials: 1/21/19

APRILEditorial: 1/7/19Ad Space: 2/12/19Materials: 2/19/19

MAYEditorial: 2/1/19Ad Space: 3/8/19Materials: 3/15/19

JUNEEditorial: 3/4/19Ad Space: 4/11/19Materials: 4/18/19

Page 8: 2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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TACT2019 Editorial Calendar

ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL

SECTIONSADVERTORIAL

OPPORTUNITIES VALUE ADDED BONUSDISTRIBUTION

Intelligent Jobsites and Drones in Construction

Construction Accounting

Modular and Prefabrication

Commercial Construction

ABC Mid-year Economic Outlook

Office• Economic Outlook • Legal• Risk

Jobsite• Equipment• Safety• Workforce

Construction Technology IV: Intelligent Machines & Intelligent Jobsites

13th Annual Construction Accounting Special Section

Profiles in Productivity

Company Profiles of Leaders in Construction Accounting

Executive Insights From Leaders in Construction Accounting

Tech: BIM, PM, VDC, Cloud, Apps

Branding Your Business: Corporate Culture and Recruitment/Retention

Educational Facilities

Sate and Local Elections

Office• Business Development• Finance• Risk

Jobsite• Equipment• Safety• Workforce

Construction Technology V: BIM, PM, VDC, Cloud, Apps

Essential Apps Showcase

Executive Insights From Construction Technology Leaders

• 2019 DBIA• 2019 Greenbuild• 2019 Commercial UAV Expo

Rising Stars:The Next Generation Construction Industry Leaders

Religious Buildings ABC Leaders Making an Impact

Office• Economic Outlook • Risk• Technology

Jobsite• Equipment • Sustainability • Workforce

Hot Companies: Industry Leaders to Watch

Hot Companies Hot Companies Marketing Package

Public Construction and Government Contracting

Military Construction

ABC Cares: Community Outreach

Office• Finance• Legal• Technology

Jobsite• Equipment• Safety• Workforce

17th Annual Contractors’ Guide to Surety Bonding

Surety Bonding Company Profiles

Executive Insights From Leaders in Surety Bonding

Surety Bonding Directory

• 2019 IRMI Risk Conference• 2020 NASBP Annual Meeting & Expo• 2020 CFMA Conference• PLUS Bonus Mailing to 2,000 Surety Bond Professionals

2020 Construction Industry Forecast

Construction Materials

ABC Accredited Quality Contractors

Office• Business Development• Risk• Technology

Jobsite• Equipment• Safety• Workforce

2020 Hot Products 2020 Hot Products 2020 Hot Products Marketing Package

• 2020 AHR Expo• 2020 World of Concrete• 2020 ABC National Convention • 2020 ABC Excellence in Construction® Awards

HVAC Showcase

JUL/AUGEditorial: 4/23/19Ad Space: 6/5/19Materials: 6/12/19

SEPTEMBEREditorial: 5/25/19Ad Space: 7/5/19Materials: 7/12/19

OCTOBEREditorial: 6/25/19Ad Space: 8/7/19Materials: 8/14/19

NOVEMBEREditorial: 8/1/19Ad Space: 9/10/19Materials: 9/17/19

DECEMBEREditorial: 9/4/19Ad Space: 10/10/19Materials: 10/17/19

Page 9: 2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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TACT2019 CE Print Advertising Rates

4-COLOR NET ADVERTISING RATES

AD SIZE 1x 5x 10x 15x 20x

2-PAGE SPREAD $16,595 $15,795 $14,995 $14,195 $9,995

1/2-PAGE HORIZONTAL SPREAD 9,895 9,395 8,895 8,395 7,895

FULL PAGE 8,995 8,495 7,995 7,495 6,995

2/3-PAGE VERTICAL 6,795 6,395 5,995 5,495 5,195

1/2-PAGE VERTICAL 5,395 5,095 4,795 4,495 4,195

1/2-PAGE HORIZONTAL 4,995 4,695 4,395 4,095 3,795

1/4-PAGE 2,295 2,195 2,095 1,995 1,895

HIGH-IMPACT OPPORTUNITIES

FRENCH DOOR COVER $17,995

GATEFOLD COVER (4 PAGES) 27,495

GATEFOLD COVER (3 PAGES) 22,495

BELLY BAND (FULL PRESS RUN) 15,995

BELLY BAND (SHOW COPIES ONLY) 5,995

BUSINESS REPLY CARD W/4C PAGE 9,995

FRENCH DOOR

GATEFOLD

4-COLOR PREMIUM AD POSITION NET RATES

FULL PAGE 1x 5x 10x 15x 20x

INSIDE FRONT COVER $10,995 $10,295 $9,595 $8,995 N/A

INSIDE BACK COVER 10,345 9,845 9,345 8,845 N/A

BACK COVER 11,245 10,745 10,245 9,745 N/A

SPREADS 1x 5x 10x 15x 20x

INSIDE FRONT COVER SPREAD $17,995 $17,245 $16,495 $15,745 N/A

2ND SPREAD (PP. 2-3) 16,995 16,295 15,595 14,695 N/A

3RD SPREAD (PP. 4-5) 16,795 15,995 15,195 14,395 N/A

INSIDE BACK COVER SPREAD 16,695 15,895 15,095 14,295 N/A

BELLY BAND

Page 10: 2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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TACTPrint Advertising Specs

Trim: 16.75” × 10.875”Bleed: 17” x 11.125”

(.125” outside trim on all sides)

Live: 16.25” x 10.5”(.25” inside trim on all sides)

Trim: 16.75” × 5.0278”Bleed: 17.25” × 5.5278”(.125” outside trim on all sides)

Live: 15.711” x 4.527”(.25” inside trim on all sides)

Trim: 8.375” × 10.875”Bleed: 8.625” × 11.125”

(.125” outside trim on all sides)

Live: 7.875” × 10.375”(.25” inside trim on all sides)

Trim: 5.625” x 10.875”Bleed: 5.875” x 11.125”

(.125” outside trim on all sides)

Live: 5.125 ” x 10.375″(.25” inside trim on all sides)

4.102” x 9”

2-PAGE SPREAD 1/2-PAGE SPREAD FULL-PAGE

2/3-PAGE BLEED 1/2-PAGE BLEED2/3-PAGE VERTICAL

Trim: 4.55” × 10.875”Bleed: 4.68” × 11.125”

(.125” outside trim on all sides)

Live: 4.05” × 10.375”(.25” inside trim on all sides)

1/2-PAGE VERTICAL

3.055” x 9” 6.75” x 4.25” 3.055” x 4.25”

1/2-PAGE HORIZONTAL 1/4-PAGE VERTICAL

ALL ADVERTISING SHOULD BE PROVIDED IN PDF FORMAT

Supply a high-res PDF using the settings for PDF/X-1a:2001. Prior to creating the PDF, ensure all elements of the ad are a minimum of 300 dpi in CYMK color format .

Advertisements supplied without a certified SWOP (Specifications Web

Offset Publications) color proof will be printed to SWOP standards.

Visit swop.org for additional information on certified proofing and

printing standards.

If an advertisement is submitted without an acceptable color proof,

Construction Executive and its vendors assume no responsibility and/or

liability for image, color, typographic and/or positioning irregularities.

Before submitting ad materials, please read CE’s Advertising Terms and Conditions.

PRINTER PROOFS

Send all printer proofs directly

to the printer, and include

the magazine name and

scheduled month of insertion.

David SandersLSC Communications3401 Heartland Dr.Liberty, MO 64068 (816) [email protected]

INSERTION ORDERS

Contact:Donald R. BerryNational Sales ManagerMagazineXperts LLC(973) [email protected]

SUBMIT AD MATERIALS

Please use our webform: ce.magazinexperts.com/ads

Or attach in an email:[email protected]

Page 11: 2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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TACTBuild Your Brand, Drive Traffic and Generate Sales Leads

DIGITAL MARKETING OPPORTUNITIESConstruction Executive helps advertisers connect with the industry’s

largest audience of contracting decision-makers in a variety of

targeted digital environments across multiple devices.

CE offers digital marketers the capability to serve ads and deliver

sponsored content to select subscribers in key vertical channels such

as Technology, Business, Workforce, Safety & Risk, Equipment, Fleet

& Tools, and more.

Build your brand, drive traffic and generate sales leads with a variety

of CE digital advertising options:

• Website Advertising• Newsletter Advertising• Sponsored Content• eBlasts• Webinars• Social Media

Need more information or a custom proposal? Please contact your CE sales representative today for a recommendation tailored to

your marketing objectives, budget and timeline.

Website Newsletter Sponsored Content eBlasts Webinars Social

Page 12: 2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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TACTConstructionExec.com Drives Results for Digital Advertisers

CE’s website, ConstructionExec.com, features fresh content posted daily,

with 50-75 new articles driving readers to the site each month. It’s mobile

friendly with a searchable archive and easily shareable stories.

CE LAUNCHES REDESIGNED WEBSITE IN 2018 BUSINESSThe latest management trends, finance news, marketing tips

and advice for construction leadership

TECHNOLOGYExpert guidance in using technology to boost productivity and

the bottom line

WORKFORCELabor management, HR policies, training/education and

leadership development

SAFETY & RISKLearn the latest jobsite safety, risk management, insurance and

bonding techniques

LEGAL & REGULATORYLegislative and regulatory news, dispute resolution and contract

best practices

MARKETSEconomic forecasts and trends in construction sub-sectors and

sustainability

EQUIPMENT, FLEET & TOOLSManagement advice to increase productivity from power tools,

large equipment and construction fleets

Page ViewsAverage/Month

57,300User Sessions

Average/Month

43,800Unique Users

Average/Month

33,600

Page 13: 2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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TACTConstructionExec.com 2019 Website Advertising Rates

RUN-OF-SITE AD UNITS

STYLE SIZE SOV PRICE/MONTH

SUPER LEADERBOARD 1170x109 25% $1,500

MEDIUM RECTANGLE 300x250 25% 750

LEADERBOARD 728x90 25% 750

Up to four ads may be served in rotation in all ROS positions.

RUN-OF-SITE (ROS) ADSROS ads are served across all CE website categories and article pages, providing a broad impact

for your marketing message. This is the perfect opportunity for advertisers with product

offerings and services that can apply to customers in many different roles throughout the

construction industry.

SUPER LEADERBOARD 1170 X 109

MEDIUMRECTANGLE

300X250

LEADERBOARD 728X90

Page 14: 2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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TACTCE 2019 Website Advertising Rates

CATEGORY ADSReach CE website visitors when they are reading articles related to your areas of interest.

These targeted ads are served only on website pages in your choice of categories:

• Business• Technology

• Safety & Risk• Workforce

• Equipment, Fleet & Tools

• Legal & Regulatory• Markets

CATEGORY AD UNITS

STYLE SIZE SOV PRICE/MONTH

MEDIUM RECTANGLE 300x250 50% $500

WIDE SKYSCRAPER 300x600 50% 750

MEDIUM RECTANGLE (IN POST) 300x250 50% 500

MEDIUMRECTANGLE

300X250

MEDIUMRECTANGLE

300X250WIDE

SKYSCRAPER300X600

Advertisers receive 50% of all ad impressions in your selected content category. Three different

ad sizes and positions are available in each category.

For more impact, check out the CE This Week newsletter, which also offers content category

advertising.

Page 15: 2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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TACTCE This Week Newsletter 2019 Advertising Rates

CE THIS WEEK NEWSLETTER AD RATES

STYLE SIZE TYPE SOV PRICE/ISSUE

LEADERBOARD 728x90 ROS 100% $1,500

MEDIUM RECTANGLE 300x250 Category 100% 500

LEADERBOARD 728X90

CE’S WEEKLY PERSONALIZED NEWSLETTER CE This Week reaches 12,000+ newsletter subscribers, featuring top stories plus persononalized content,

giving advertisers the ability to target only those readers subscribed to select categories. Published

weekly on Fridays, CE This Week delivers your advertising message directly to subscribers’ inboxes. There

are 48 issues per year.*

CE This Week mirrors ConstructionExec.com offering the following content categories:

MEDIUMRECTANGLE

300X250

MEDIUMRECTANGLE

300X250*Equipment, Fleet & Tools and Legal & Regulatory content is published every other issue, 24 issues a year each.

Business Technology Workforce Safety & Risk

Legal & Regulatory Markets Equipment, Fleet & Tools

RUN-OF-SITE LEADERBOARD ADEvery CE This Week subscriber receives the week’s top construction news served with a 728x90

Leaderboard ad in the top position.

CONTENT CATEGORY MEDIUM RECTANGLE ADOnly one 300x250 Medium Rectangle ad is available in each targeted content category per issue.

Select one or more categories to reach a targeted group of subscribers.

Page 16: 2019 - ce.magazinexperts.com · EDITORIAL CALENDAR PRINT MARKETING DIGITAL MARKETING CONTACT 2019 Editorial aledar ISSUE THEME MARKET FOCUS ABC COVERAGE COLUMNS SPECIAL SECTIONS ADVERTORIAL

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TACTGet Immediate Results With a CE eBlast

eBLAST NET RATES

1x 2x 3x 4x

$3,000 $2,800 $2,600 $2,400

REACH MORE THAN 30,000 SUBSCRIBERS WITH ONLY YOUR MARKETING MESSAGE Single sponsor eBlasts deliver immediate results, driving readers to your landing pages.

eBlasts are great for product launches and major updates, new eBooks and whitepapers,

upcoming webinars and anything else demanding an instant reaction from our subscribers.

• A/B and Multi-variant Testing Test up to four variations of your message, using different subject lines, email messages, or both

• Suppression Lists Suppress emails of customers, competitors and opt outs by email or domain

• Statistics Detailed comparative statistics

• Remarketing

Even if you don’t capture the lead, you can use the traffic gained from eBlasts

to broaden your reach with your own remarketing solutions

• Offer Unique Promotions Promoting special offers and/or discounts to only CE digital subscribers is an

excellent way to attract attention and make your message stand out

HTML design services are available for an additional fee. Please contact a sales representative

to learn more.

Click Here for eBlast Ad Specs

Email Subscribers30,000

Average Delivery Rate99%

Average Engagement Clicks320

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TACTCE Professional Education Webinar Series

WEBINARS RECEIVE EXTENSIVE PROMOTION:• Ads in the magazine before and after the webinar

• Promotion in our weekly newsletter, CE This Week

• Multiple, direct emails to CE’s digital audience of more than 30,000

subscribers

• Continued social media promotion from the day the webinar registration

page is live until minutes before it starts

• Your name and logo used throughout the promotion, reaching CE’s

combined audience of 150,000

• Branded reminder emails to ensure registrants don’t miss the live event

with the chance for a Q&A with your speakers

• Optional follow-up emails to attendees sharing the slides, recording and

additional links to resources of your choosing

HOW IT WORKS: • Choose up to five questions to ask leads on your webinar registration form

• Provide handouts during the webinar, or share links to whitepapers

behind lead capture forms

• Use polls during the webinar to gather additional information about

attendees and keep your audience engaged

• Survey attendees after the webinar to gather feedback

• We provide a full report that includes all of the information given by leads

Full Webinar Package: $9,995

Attract decision-makers, promote your brand, interact with an engaged audience and receive highly qualified leads with CE’s Professional Education Webinar Series.

Print + Digital Edition Subscribers

150,000 CE Social Media Followers Via

Twitter, Facebook and LinkedIn

53,000Average Email Impressions

Driving Webinar Registration

180,000*

*Based on a 2-month webinar promotion cycle.

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TACTSponsored Content, Social Media and Digital Edition Promotion

SPONSORED CONTENT Sponsored content is a unique way to speak to CE’s audience in a native format, providing high-quality

branded content to help contractors solve business problems through thought leadership.

With the exception of branding, sponsored content is held to CE’s high editorial standards and will be

professionally edited.

Your sponsored content article lives on ConstructionExec.com forever and is also published in one

issue of the CE This Week newsletter. Sponsored content is also promoted in a tweet to 47,000+ CE

twitter followers. $1,500

CE This Week newsletter-only sponsored content: $500

BANNER ADSOCIAL MEDIA BLAST With more than 53,000 followers on Twitter,

Facebook and LinkedIn, social media blasts are an

inexpensive way to organically reach CE’s audience

on their favorite social platform.

Provide materials for each network separately, or

one message for all three. Include images to add

visual interest, along with web links and hashtags.

See full specs here.

SOCIAL MEDIA BLAST RATES

1x 3x 6x 12x 26x 52x

$595 $495 $445 $395 $295 $195

CE DIGITAL EDITION EMAIL Whenever a new issue of the magazine is

published, CE sends an email to 30,000+

digital edition subscribers. CE is offers two

ad placements in each digital edition email

announcement.

BANNER AD—A 640x165 banner ad with

link positioned directly below the top story.

$1,000

FEATURED CONTENT—Includes a large

640x400 image, headline, optional subtitle,

one paragraph of text, and link. $1,500

Materials are due by the 15th of the month

prior to publication date. Send materials with

link to [email protected].

Your optional subtitle up to approximately 20 words.

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TACTContact Construction Executive

LAUREN PINCHEditor-in-Chief(202) 595-1792

[email protected]

JOANNA MASTERSON Senior Editor (202) 595-1793

[email protected]

MAGGIE MURPHYDigital Editor

[email protected]

EDITORIAL

CYBELE TAMULONISGeneral Manager(973) 556-7105

[email protected]

JENNIFIR PEKAREKArt Director(973) 556-7102

[email protected]

MICHAEL RUTHIT Manager(973) 556-7103

[email protected]

LONIE JOYCEGraphic Designer(973) 556-7100 x110

[email protected]

ADVERTISING SALES

PRODUCTION AND CUSTOMER SERVICE

AD MATERIALS

PRINT: [email protected]

DIGITAL: [email protected]

JESSICA PORTERAssociate Digital Editor

[email protected]

MARLA MCINTYREAssociate Digital Editor

[email protected]

DONALD BERRY National Sales Manager(973) 556-7101

[email protected]