2019 GOLD Retailer Program

WE WANT TO BE YOUR #1! YOUR #1 PROGRAM, YOUR #1 SUPPLIER, YOUR #1 PARTNER!

Debbie RichardsGOLD Program Manager

The evolution of the Continental GOLD Program has always been

a journey driven by you, our valued dealers. This year is no

exception. We are proud to bring you the 2019 GOLD Program

with enhancements based on your feedback.

We continue to offer industry-leading incentives such as GOLD

Marketing Line rewards, Volume Bonus rewards at ALL levels,

Detailed Sales Tracking tools, Exotic Trip incentive, and

Showroom displays. GOLD dealers also have access to

Marketing and Advertising support, Point of Purchase

materials and award-winning training. All designed to

help us become your #1!

Being your #1 means more than just “rewards”. Being

your #1 means gaining your complete confidence in

our product, our people, our program. It also means

making your views and concerns a part of this process.

Our goal will always be to provide dealers with the

opportunities to grow their business with an easy to

implement and dealer friendly program.

Continental’s GOLD Program offers a spectrum of

opportunities for the independent tire dealer with a

lucrative program that will maximize results!

As time advances, Continental and the Continental GOLD

Program will continue to listen to you, the tire dealer, and

earn that #1 spot.

Thank you for choosing the Continental GOLD Program.

All dealers are eligible to receiveGOLD PROGRAM MARKETING LINE REWARDS

All dealers are eligible to receiveVOLUME BONUSVolume bonus rewards are paid quarterly based on annual sales tracking.

Deliveries to national account, authorized car dealer, and government entities will receive a separate $2.00 per Tire Payment.

VOLUME BONUS SCHEDULE

Express Select Elite Premier

Year Units 400-799 800-1999 2000-3499 3500+

Per Tire Bonus $2 $4 $5 $7

Volume Bonus Potential $800 - $1,598 $3,200 - $7,996 $10,000 - $17,495 $24,500 - No Limit

Marketing Line Rewards are quarterly payments issued to dealers reporting 100+ units per quarter. A 24 unit opening order is required.

BRAND MARKETING LINE GOLD REWARD

SportContact™ 6

ContiSportContact™ 5P

ContiSportContact™ 5

ContiSportContact™ 3

ContiSportContact™ 2

CrossContact™ UHP

ExtremeContact™ Sport

TerrainContact™ A/T

$8.00

ExtremeContact™ DWS06

PureContact™

PureContact™ LS

TrueContact™

TrueContact™ Tour

WinterContact™ SI

CrossContact™ LX20

$7.00

ContiProContact™

CrossContact™ LX Sport

ProContact™ GX

ProContact™ TX

ProContact™ RX

$4.00

Continental OTHER counts towards annualpurchase commitment

G-MAX™ AS05

G-MAX™ RS

Grabber™ X3

Grabber™ APT

Grabber™ A/TX

Grabber™ AT2

Grabber™ HTS60

Grabber™ Arctic

Grabber™ Arctic LT

Grabber™ HD

$5.00

AltiMAX™ RT43

AltiMAX™ Arctic12 $3.00

General OTHER counts towards annualpurchase commitment

GOLD dealers now have online access to all Continental programs

– ENGAGE 360 online training center

– RPM program - Retail Performance Motivation

– Access to CTA online Dealer Marketing Suite

– Product information

– Marketing support

– Current news & updates about Continental & General Tire

– Detailed tracking tools

– National Accounts and Government programs1

– Online Warranty System

2 3

GOLD Calculator Use the calculator to project and optimize total GOLD rewards

Quarterly Cash Rewards View Your Quarterly Marketing Line Rewards

Report Card View All Your GOLD Dealer Rewards

Incentive Trip Buy 2000+ units yearly to receive an invitation for 2 to our Annual GOLD Dealer Trip

Volume Bonus View Your Tracking Towards Annual Volume Bonus

Sales Tracking and CalculatorNew enhancements will make it even easier for you to obtain

the information you need to maximize your program success.

Continental has worked hard to develop industry-leading tools

that are easy to navigate and implement. The GOLD calculator,

accessible through www.ContiLink.com, allows you to project

and optimize your total GOLD rewards by setting a purchasing

plan making it easier to track and project progress in earning

reward dollars within the GOLD program. The new sales tool

demonstrates how to boost your GOLD rewards by increasing

total tire purchases or changing product mix.

USERNAME : 8 5 0 _ _ _ _

PASSWORD :

ACCESSING THE GOLD PAGE IS EASY!

Need Help? Assistance is always a click away. Click on the “Contact Us” link to submit a request for help.

Sales Tracking Access To receive your sales tracking log-on access, contact Continental Tire at 1-800-685-7651.

1 To be eligibile to participate in CTA National Account and Government servicing dealer network, GOLD Dealers need to be authorized by CTA to process

these transactions in CONTILINK.

Visit www.contilink.comEnter your USERNAME (conti85 _ _ _ _ _ )

and your PASSWORD ( _ _ _ _ _ _ _ _ _ _ _ )

Click login.

From here, use the links on the left to navigate the website.1

The Continental Retail Performance Motivation, or RPM program, is the industry’s most comprehensive offering of rewards. With thousands of items to choose from such as electronics, home décor, outdoor equipment and much more! There is something for everyone!

The RPM program offers you the opportunity to earn valuable rewards by selling Continental and General brand tires. The process is fast

and easy. Just claim your sales at www.continentalrpm.com and you will be on your way to the best rewards.

It’s quick, easy and rewarding! Before you know it, you can order rewards like these:From here, use the links on the left to navigate the website.

Continental Credit Card Drive Repeat Business To Your Stores with the Continental Automotive Credit Card you are able to offer your customers 6 and 12 months

Special financing on purchases of $199 or more and $499 or more, respectively. See for yourself how offering your customers the Continental

Automotive credit card Special Financing is proven to drive return business, boost customer loyalty and increase average ticket size!

2 Usage/transactions fees still apply

Enroll Today! It’s Easy!Start offering your customers financing. Here’s how:

– Call 1-866-209-4457

– Enroll in just minutes

– Have your federal tax ID ready

To get more information, current dealers can log onto their account via www.contlink.com or you can call 1-866-209-4457 to speak with a representative.

What you get:– Low processing Costs

– Attractive promotions

– Your store name on every card

– No monthly fees2

– Application processing incentives for you and your associates

What your customer gets:– Special financing available for 6 or 12 months

– Convenient monthly payments

– Card accepted at ALL U.S. Exxon and Mobil gas stations

NEW Dealer Business Suite

Continental GOLD Dealers can now benefit from a variety of partnerships through the GOLD Program with Dealer Business Suite. These partnerships bring value and cost savings for your business needs.

Promote Continental and General Tire Brands with access to our logos, printed materials, videos, promotion assets as well as order showroom items and apparel.

All of the signs in this program feature thermoformed faces of Solar

Grade Lexan, decorated in vivid, fade-resistant colors. Cabinets are

of extruded aluminum, painted with a black finish. Illuminated by

high output lamps on one foot centers.

Premier GOLD Dealers are eligible to receive a 3’X12’ Continental

or General exterior illuminated sign. CTA will provide sign and

installation at no cost.3

Elite GOLD Dealers are eligible to receive a 2’X6’ Continental

or General exterior illuminated sign. CTA will provide sign and

installation at no cost.3

Any GOLD Dealer is eligible to lease an exterior illuminated

Continental or General sign and purchase installation. Contact your

Continental Area Dealer Manager for details.

Dealer Marketing Suite

Continental Tire’s showroom concept is a complete sales floor

enhancement package. The basis for the showroom concept is to

allow you to customize your product selection and presentation, from

adjustable tire stands to polos, the components give you the opportunity

to arrange your show floor how you see fit. Showroom items can be

ordered using Marketing Funds via the Dealer Marketing Suite.

Every quarter dealers are allotted 500 points to use if they met their

minimum quarterly requirement the previous quarter. The points will renew

at the beginning of each quarter as long as the dealer is in good standing.

General branded displays also available.

Visit contilink.com to learn more about showroom options.

Showroom & Apparel

Exterior Signage Program

NEON CLOCK SIGNS

Double Face Center Pole

Double Face Between Pole

Double Face Twin Pole(3' x 12' and 4' x 18' only)

Dealer Name

Dealer Name

Signs are available in:– 2’ x 6’– 3’ x 12’– 4’ x 18’

Mounting Options– Single Face Wall Mount– Double Face Rigid Mount– Double Face Center Pole– Double Face B/W Pole– Double Face Twin Pole

Features– Tough, break–resistant– Solar Grade Lexan– Thermoformed– Sturdy cabinet housing– Aluminum with gloss black finish– Illuminated with high output

fluorescent lighting system

3 Subject to approval

TIRE DISPLAYS APPAREL

CUSTOM TIRE INSERT

BRANDED STOOL

CELL PHONE CHARGERFLOOR MAT

Online Dealer LocatorOnce signed on the GOLD Program, you will be listed

on the Continental and General website in order to drive

traf fic to your store. You will be able to update your contact

information, hours, and services.

Total Confidence PlanThe purchase of replacement Continental tires provides an

extra measure of confidence with the Total Confidence Plan.

4 Restrictions and Limitations Apply. See complete Total Confidence Plan for complete coverage details.

5 Coverage is within the first 12 months from the date of purchase or the first 2/32nds treadwear, whichever comes first.

Road Hazard4

Continental’s Road Hazard Coverage is unique in the industry

because it applies to all Continental passenger and light truck tires

that are purchased as replacement, and provides a comparable

replacement tire within the first 12 months5.

Limited Warranty4

All Continental passenger and light truck tires are eligible for the

Limited Warranty for a maximum of up to 72 months from the date

of purchase. The Limited Warranty allows for free replacement

within the first 12 months5.

Customer Satisfaction Trial4

Continental passenger and light truck tires purchased as

replacement bearing the Continental name and D.O.T. serial numbers

are covered up to 60 days (30 days for winter and select marketing

lines). Please see Total Confidence Plan brochure for complete details.

Mileage Warranty4

Coverage on select replacement products up to 90,000 miles.

Flat Tire Roadside Assistance4

Three (3) year complimentary flat change or towing up

to 150 miles at no charge. Tires must be registered online at

www.totalconfidence-plan.com to qualify for Flat Tire Roadside

Assistance. Coverage is valid on replacement passenger and

light truck tire purchases made on or after February 1, 2015.

Continental UHP Express Ship Products:

– SportContact™ 6

– SportContact™ 5 & 5P

– SportContact™ 3

– SportContact™ 2

– CrossContact™ UHP

– ExtremeContact™ Sport

– ExtremeContact™ DWS06

GOLD Dealers are Eligible for Continental UHP Express ShipWhen customers demand ultra-high performance tires that may not be in your inventory, you’ll be able to meet their needs with the UHP Express

Program. For orders up to 5 units, CTA will expedite direct delivery at no additional cost to you for the following Continental Tire marketing lines.

W E S T C O A S T C U S T O M S B A S E B A L L L O G O

W E S T C O A S T C U S T O M S “ W ” L O G O

W E S T C O A S T C U S T O M S N E W T E X T B A S E D L O G O

C O P Y R I G H T W E S T C O A S T C U S T O M S

W E S T C O A S T C U S T O M S W C C D E S I G N L O G O

WESTCOASTCUSTOMS LOGOSL O G O F I L E S - V E C T O R - R E V 0 2 . 0 4 . 2 0 1 5

Sponsorships

Continental is a Proud Sponsor of:

Continental Tire– AMG Driving Academy

– BMW Driving School

– Collegiate Basketball

– Hot Rod Power Tour

– Lingenfelter Performance Engineering

– Major League Soccer

– Petty’s Garage

– US Soccer

– West Coast Customs

General Tire– Automobile Racing

Club of America

– Best In The Desert

– Lucas Oil

– Major League Fishing

– Saleen Automotive

– Zero1 Odysseys

GOLD Dealers that increase Continental and General purchases by 10% in 2019 are eligible for a chance to win the Dash for the GOLD.

T H E

Dash for the GOLD

One GOLD Dealer will win a trip for 2 to New York City. (Airfare and hotel accommodations included.)

National Consumer Rebates Help drive sales with access to our National Consumer rebates throughout the year. You will automatically receive point of sale material prior to the promotion.

A two-person team will run like “wild horses”

through Continental’s fulfillment warehouse,

keeping everything they can grab in

60 seconds!

Inside you will find information on consumer promotions, incentives and rewards, tools and program updates, products and selling tips, and training updates within Engage360.

Be on the lookout for the GOLD Connection newsletter.

October 1 - 31, 2018*Mail-In Rebate gift with Purchase OFFERD.C., or Puerto Rico between 10/01/2018 and 10/31/2018 or while supplies last. Void where prohibited by law. No rain checks. Valid with the original, dated, paid receipt for the purchase of four (4) new Continental

an invalid or undeliverable mailing address will be denied. Limit two (2) Continental Tire Visa Prepaid Cards per household. Visa prepaid card is given to you as a reward, refund, rebate or gift and no money has been paid by you for the card. Card is issued by MetaBank®, Member FDIC, pursuant to a license from Visa U.S.A. Inc. No cash access or recurring payments. Can be used everywhere Visa debit cards are accepted. Card valid for up to 12 months: unused funds will be forfeited at midnight EST the last day of the month of the valid thru date. Card terms and conditions apply, see MyPrepaidCenter.com/site/visa-promo. Not responsible for late, lost, stolen, misdirected, illegible, mutilated, or postage due mail or inability to connect to the website. Any taxes, fees or costs are sole responsibility of the recipient. Allow

from the amount of your available balance. Card will be issued in the name on the redemption form only. Expiration date of card is stamped on the front of card and listed on card carrier. Subject to applicable law. Card is non-transferable and non-refundable. Additional terms and conditions apply to the card. See card program website for details.

Visit WWW.CONTINENTALTIRE.COM

WARNING: Tampering with, altering, or falsifying purchase information constitutes fraud and could result in state and federal prosecution.

with the purchase of 4 new TerrainContact™ A/T tires!*

$100

2017 GOLD Cruise

GOLD Dealers who purchase 2,000 units annually will receive an invitation for two to our annual GOLD Dealer incentive trip.

GOLD Dealers who purchase 3,500 units annually will receive a complimentary upgraded trip offering.

GOLD Trip

GOLD Dealer incentive trip includes:– All inclusive 5 day/4 night stay

– Premier hotel accommodations for 2 people (1 room)

– Round trip airfare for 2

2018 GOLD Trip

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Legal notice

The marks, slogans and logos appearing herein are the property

of Continental Tire the Americas, LLC and/or its affiliates.

©Continental Tire the Americas, LLC 2019. All rights reserved.

Continental Tire the Americas, LLC

P.O. Box 5000

Fort Mill, SC 29716

PLT GOLD: 1.800.606.6416

www.continentaltire.com