#2019 IITC - Postponed · 2019. 11. 14. · Cariboo Chilcotin Coast BC Event Partners Hosted By Steering Committee. 3 INTERNATIONAL INDIGENOUS ... Photo on right: Kelowna, British

#2019I ITCInspire. Transform. Unite.

Accelerating Indigenous tourism growth.

Event Sponsors

CaribooChilcotinCoast

BC

Event Partners

Hosted By

Steering Committee

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INTERNATIONAL INDIGENOUS TOURISM CONFERENCE

Inspire. Transform. Unite. Accelerating Indigenous tourism growth.

Table of ContentsWelcome from ITAC CEO Keith Henry .............................................4

Welcome from the ITAC Board of Directors .......................... 5

Welcome from the IITC Host Committee ................................ 6

About the 2019 IITC Logo .....................................................................7

Day 1: Tuesday, November 12, 2019 .............................................. 8

Day 2: Wednesday, November 13, 2019 ...................................10

Development Breakout Sessions ............................................... 12

Day 3: Thursday, November 14, 2019 .......................................... 14

Venue Map ..................................................................................................16

Marketing Breakout Sessions ..................................................... 20

Keynote Speakers .................................................................................22

Conference Speakers ........................................................................24

#2019IITC | IndigenousTourismConference.com

Digital Marketing. Simplified

Way̓ x̌ast sx̌l̓x̌ʕal̓tThe people of the Syilx, Nlakápamux and Secwépemc Nations welcome you to the #2019IITC hosted on the traditional and unceded territory of the Syilx Nation.

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Welcome to #2019IITC

Keith Henry, B. EDPresident & Chief Executive OfficerIndigenous Tourism Association of CanadaKeith Henry is a Métis person who began his career in 1995 with teaching positions and became well known for his strategic administrative and negotiation skills. These skills lead him into communication and consultation with provincial and federal government agencies and success as a financial administrator of numerous Indigenous non-profits. From there, Keith has become an Indigenous cultural tourism leader, receiving international recognition as the former CEO for Indigenous Tourism Association of British Columbia (ItBC)

Keith continues to be recognized across the country and has led many new initiatives such as the development of national standards on market readiness and authenticity in Indigenous Tourism, the assessment of cruise industry opportunities for Indigenous communities and a national research project assessing the economic value of Indigenous cultural tourism.

Photo on right: Kelowna, British Columbia, Canada

On behalf of the Indigenous Tourism Association of Canada (ITAC) Board, staff, and members, I would like to welcome each of you to the beautiful unceded territory of the Syilx people. We are hosting this conference in partnership with the Nlakápamux and Secwépemc Nations, Tourism Kelowna, the Thompson Okanagan Tourism Association, and Indigenous Tourism BC.

ITAC has demonstrated how investments in marketing, development, partnerships, and leadership can lead to unprecedented growth of the Indigenous tourism industry in Canada. Just three years into our five-year plan, The Path Forward 2016- 2021, ITAC has surpassed all economic indicator targets we have set: increasing the number of Indigenous tourism businesses, Indigenous tourism jobs, and Indigenous tourism revenues for Canada.

This year was the first step in ITAC’s Accelerating Indigenous Tourism Growth In Canada strategic plan for 2019-2024. Together, with our members from across Canada and partners around the world, we are working towards a vision of Indigenous tourism acceleration. With this new focus, we shaped the agenda for the 8th International Indigenous Tourism Conference around the theme “Inspire. Transform. Unite. Accelerating Indigenous Tourism Growth.”

We are excited to share local Indigenous tourism experiences through cultural tours; taste Indigenous cuisine from our Indigenous Culinary of Associated Nations and celebrate our exceptional Indigenous tourism operators at our annual Indigenous Tourism Awards & Gala.

Thank you all for attending and supporting the growth of Indigenous Tourism in Canada and around the world.

Thank you to our key IITC partners, the IITC Bid Committee, Destination Canada, Parks Canada, Tourism HR Canada and all of our event sponsors.

Together, we are making significant steps forward in growing consumer demand for authentic Indigenous experiences in Canada.

Keith Henry,President & Chief Executive Officer,Indigenous Tourism Association of Canada

5#2019 IITC | IndigenousTourismConference.com 5

Brenda HolderBoard Chair & Alberta RepresentativeIndigenous Tourism Association of CanadaBrenda follows her lineage as a traditional Métis guide from the Kwarakwante and Aseniwuche Winewak of Jasper/Grand Cache and a descendant from the Michel First Nation. Brenda is a Professional Interpretive Guide with the Interpretive Guide’s Association and is an active advocate of Indigenous tourism through her company Mahikan Trails.

Welcome from the ITAC BoardOn behalf of the ITAC Board of Directors, we extend a warm welcome to all of the delegates who have gathered to join us. We are honored to be a part of the growing opportunities that Indigenous tourism offers the country and to host this remarkable event. I would like to acknowledge our presence here in unceded Syilx territory.

With this year’s theme “Inspire. Transform. Unite. Accelerating Indigenous Tourism Growth” sets the stage for us to have real conversations about how to strengthen our businesses and to be more competitive business owners. When we share the essence of who we are as Indigenous people through our stories and traditions, we open the door to endless possibilities.

We are delighted by the excellent presenters we have gathered for this conference, who will share valuable information to ensure you and your organization have the tools and resources to join the movement that is sweeping the country. We are hopeful that you take away inspirational ideas and breathe life into new and exciting Indigenous tourism initiatives!

To close, I want to say a big thank you to the event team, Keith Henry, the entire ITAC team, and the Board of Directors for your commitment and hard work to help drive Indigenous tourism to the forefront of the industry!

Brenda Holder,Board Chair & Alberta Representative, Indigenous Tourism Association of Canada

Kelowna is a city of breathtaking views and scenery in the gorgeous Okanagan Valley. It's a vibrant city full of culture and nightlife surrounded by provincial parks, pine forests, orchards, mountains and over 20 vineyards.

Glenn ManziukPresident & CEO, Thompson Okanagan Tourism AssociationGlenn Mandziuk is the President and Chief Executive Officer of the Thompson Okanagan Tourism Region which has over a $3 million budget; involves over 4,200 industry stakeholders and 90 communities and hamlets; and undertakes consumer marketing, travel trade, media relations, research, industry and community services.

Frank AntoineCo-Chair, Indigenous Tourism BC

Chair,Thompson Okanagan Tourism Association

Frank Antoine is the co-founder of Moccasin Trails, a cultural tourism company based in Kamloops, BC. He worked at Quaaout Lodge & Spa at Talking Rock Golf Resort for more than a decade and was vital in the development and marketing of authentic Indigenous cultural tourism programs and projects in the Skwlax community.

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On Behalf of the 2019 IITC Host Committee, Welcome!We are honored to be hosting delegates on the unceded territory of the Syilx people for the 8th International Indigenous Tourism Conference. This year’s conference is a very special partnership between the Syilx, Nlakápamux and Secwépemc Nations together with the Thompson Okanagan Tourism Association, Indigenous Tourism BC, and Tourism Kelowna.

The Thompson Okanagan is a special region and home to over 90 communities and 33 Indigenous communities. A unique landscape as varied as the tallest peak in the Canadian Rockies to the semi-arid climate of the Okanagan Desert. This is a region rich in Indigenous culture with sun-soaked valleys surrounded by sweeping grasslands and connected by beautiful water.

We are delighted to come together as a unified voice for Indigenous tourism development in pursuit of authentic recognition of our history, thriving culture, enduring legacy, and inherent right to represent the traditional lands and culture of First Nations people. We hope you take advantage of one of the cultural tours included in your registration to explore some of the Indigenous tourism experiences in the region.

We are proud to share this beautiful place we call home with the world, however, we are all learning the impact of tourism on our environment and social systems. The Thompson Okanagan region is committed to working consciously to do our best to protect our natural and cultural resources, and we ask that our guests travel respectfully and responsibly so this region may be enjoyed by all who live and visit here for future generations.

The Committee has put countless hours into developing the agenda, programming, and cultural inclusions in an effort to make #2019IITC a tremendous success. We would like to thank committee members from Westbank First Nation, Shuswap Nation Tribal Council, Shackan Indian Band, Upper Nicola Indian Band, Lower Nicola Indian Band, Tourism Kelowna, Indigenous Tourism BC, and the Thompson Okanagan Tourism Association for their contributions to this event.

We wish all delegates a successful conference!

Glenn Manziuk

President & CEO, Thompson Okanagan Tourism Association

Co-Chair, IITC Host Committee

Frank Antoine,

Chair, Thompson Okanagan Tourism Association

Co-Chair, Indigenous Tourism BC

Co-Chair, IITC Host Committee

7#2019 IITC | IndigenousTourismConference.com

About the 2019 IITC LogoThe 2019 logo, with sagebrush leaves in the center, was created by the IITC Host Committee. It is designed to reflect the three Indigenous nations within the Thompson Okanagan region as well as the three cycles of sage growth in this all-season destination. It also represents a commitment to Indigenous tourism for past, present, and future generations.

Sagebrush is significant to the Nations in the Thompson Okanagan region for many reasons including its ceremonial, medicinal, spiritual, and nutritional values. The hand-like shape of the sage indicates that it is ready to harvest.

In the center of the logo, you will see that “Kelowna” is written in blue. This blue colour is representative of water. Which is the most life sustaining gift on Mother Earth and is the connection between all living beings. Water sustains us, flows between us, within us, and replenishes us.

The colours of the logo are a nod to the Thompson Okanagan Tourism Association and are a visual representation of the many colours that appear in the landscape of the region throughout the seasons.

The circle represents unity – a commitment of many partners coming together to present the International Indigenous Tourism Conference.

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AGENDA Day 1: Tuesday, November 12, 2019

6:30 AM REGISTRATION OPEN

CULTURAL TOURS Conference attendees are invited to choose one of the exciting cultural tours with one of our host nations including the Nlakápamux Cultural Tour, Secwépemc Cultural Tour or the Syilx Cultural Tour. The tours are complimentary for conference attendees and additional guest tickets are available for purchase.

Nlakápamux Cultural TourThis tour takes you west towards the town of Merritt. The first stop is at the Lower Nicola Community Hall where you will experience a traditional cultural program. The next two stops in the Merritt area are at the Kekuli Café and the Nlakápamux Creations Store.

You will have an opportunity to learn about Indigenous cuisine and culinary tourism. This experience will be followed by a Pictograph workshop and stories of Indigenous entrepreneurship.

Secwépemc Cultural TourThis tour journeys north towards the city of Enderby. The Splatsin community is adjacent to the City of Enderby to the south and across the Shuswap River to the east. Within the Splatsin Community Centre, you’ll be greeted by traditional welcome songs and protocol, followed by storytelling from the “Legend of Coyote”.

The Animal Transformations Legend of the Shuswap performance from the community of Kamloops is sure to provide an inspirational and educational segment to the morning’s activities. There will also be a closing ceremony and a friendship dance will be performed.

Syilx Cultural TourThis tour takes you south towards Penticton. The first stop is at the Sncewips Heritage Museum which is operated by the Westbank First Nation and showcases all that the Sqilxw people from this area have to offer. After a cultural performance by members of the Westbank First Nation community members, the tour departs for Penticton.

Upon arrival at the En’owkin Centre, you will be provided with a tour of the facilities and a hands-on review of the cultural programming provided at the centre.

*Please note that there is limited capacity for each of the cultural tours. You must register in advance. All tours include cultural components local to Syilx Territory and will include lunch. Transportation to each venue is also complimentary as part of your #2019IITC ticket. Buses will depart from the Delta Hotel at 7:45 am and are anticipated to be back at the hotel at 12:30 pm.

7:45 AM


ANNUAL GENERAL MEETINGS

Tourism Industry Association of BCTIABC.ca

Indigenous Tourism BCIndigenousBC.com

Thompson Okanagan Tourism AssociationTOTABC.org

Indigenous Tourism Association of CanadaIndigenousTourism.ca

10:00 AM

1:00 PM

3:00 PM

5:00 PM

WELCOME RECEPTION - INDIGENOUS CULINARY EVENT & FASHION SHOW

Experience an evening of living Indigenous cultureSample a variety of traditional and modern cuisine from some of Canada’s top Indigenous chefs. Welcome reception starts at 7:00 and the event runs to 10:00pm. Experience an inspiring fashion showcase of authentic Indigenous designs from across Canada. Four talented designers will be presenting their beautiful interpretations of the traditional looks of their Nations.

*Please note that this is a ticketed event. One admission is included with each conference registration. Additional tickets for guests may be purchased separately.

7:00 PM

Bill Alexander

Christa Bruneau- Guenther

Joseph Shawana

Marie-Cecile (Cezin) Nottaway

Paul Natrall

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AGENDA Day 2: Wednesday, November 13, 2019

PANEL DISCUSSION

Tourism Industry Association of Canada Town HallThe Tourism Industry Association of Canada (TIAC) Town Hall series engages small to medium-sized businesses on the efforts being made on national tourism issues.

Charlotte Bell, Tourism Industry Association of CanadaKeith Henry, Indigenous Tourism Association of CanadaCookie Boyle, Destination Canada

10:45 AM

7:30 AM BREAKFAST

10:15 AM NUTRITION BREAK & TRADE SHOW OPEN

12:00 PM LUNCH & TRADE SHOW OPEN

KEYNOTE PRESENTATION — JORDIN TOOTOOThe first Inuk player in history to be drafted by the NHL, Jordin Tootoo announced his retirement after 13 years in the league to give back to the communities he knows and loves. Sponsored by Lavin Agency, Tootoo is bringing a message of inspired inclusivity, speaking to the need for real teamwork—at work and in our social communities. A trailblazer on and off the ice, Tootoo’s talks offer a moving and timely discussion of grit and resilience, goal setting, overcoming adversity in the pursuit of excellence, and how life can be improved through meaningful stewardship.

Jordin Tootoo, Team Tootoo Foundation

12:30 PM

EMCEE INTRODUCTION

OFFICIAL GRAND OPENING OF #2019IITCJordan Coble, Westbank First Nation

KEYNOTE PRESENTATION — ITAC ACCELERATION STRATEGYHighlights of the Indigenous Tourism Association of Canada’s (ITAC) achievements in the past year including updates on key performance indicators and new video releases.

Keith Henry, Indigenous Tourism Association of CanadaSébastien Desnoyers, Indigenous Tourism Association of CanadaTeresa Ryder, Indigenous Tourism Association of Canada

9:30 AM

8:15 AM

8:30 AM


PLENARY

Shaping Indigenous TourismITAC is committed to leading Indigenous tourism development both domestically and internationally. In partnership with Tourism HR Canada, ITAC has developed an accredited system for understanding the development needs of individual businesses to support growth and identify opportunities.

Philip Mondor, Tourism HR CanadaTeresa Ryder, Indigenous Tourism Association of CanadaClinton Belcher, Canadian Ecotourism Services

1:30 PM

DEVELOPMENT BREAKOUT SESSIONSSEE PAGES 12-13 FOR DETAILED INFORMATION...

2:30 PM

PANEL DISCUSSION

Developing Indigenous Culinary TourismIndigenous cuisine is in high-demand from both domestic foodies and international travellers. This session provides an overview of the new Indigenous culinary tourism strategy, including a discussion of what has been done so far and what is coming soon.

Bill Alexander, Grey Eagle Resort & CasinoChrista Bruneau-Guenther, Feast Cafe BistroJoseph Shawana, Ku-Kum KitchenSonya Davidson, Freelance WriterK. Alex Beaven, Freelance Writer: Drink, Travel & Culture

3:45 PM

PANEL DISCUSSION

International PartnershipsAn overview of ITAC’s international partners.

Mauricio Miramontes, La Mano Del MonoJean-Philippe Lemoigne, Sustainable, Eco & Indigenous TourismEmerson Vallo, American Indian Alaska Native Tourism AssociationJudy Karwaki, Small Planet Consulting

4:45 PM

5:30 PM CLOSING REMARKS

EVENING CHECK OUT THE TOURISM KELOWNA INFO BOOTH FOR THINGS TO DO THIS EVENING AROUND TOWN!

3:15 PM NUTRITION BREAK & TRADE SHOW OPEN

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Working with Parks Canada

COLUMBIA ROOM (DELTA HOTEL)

Explore the ways of working with Parks Canada to offer your tourism experience in one of our sites.

Ms. Lacoursière and Mr. Irving will present all the available ways to work with Parks Canada, from a special event to a full-fledged visitor experience, inside the boundaries of the site or just on the edge, using different types of contracts and cooperative management agreements.

Learn how Parks Canada wants you to tell and share your own story with the visitors and members of your community.

Elisabeth Lacoursiere, Parks CanadaNick Irving, Mount Revelstoke & Glacier National Parks

Accessibility in Tourism

CHILCOTIN ROOM (DELTA HOTEL)

Inclusion and Accessibility in all aspects of community is key to promoting and offering tourism experiences, products, and services that are accessible to everyone. Equal opportunity and full participation for people with different abilities is an essential piece to living, working, playing, and travelling with, and alongside family and friends.

Sonja Gaudet will present an interactive teaching and sharing session, introducing the concept of Universal Design and the importance of barrier-free access to environments and recreation within the communities where we live, visit, and play. Kelly Fiddler will share best practices, tips for developing an accessible opportunity, and his experience with the challenges of a disability, and encouraging ways your business can be accessible.

Sonja Gaudet, Thompson Okanagan Tourism AssociationKelly Fiddler, Indigenous Tourism Association of Canada

Accessing Capital Tourism Export

SPINNAKER ROOM (KELOWNA YACHT CLUB)

The purpose of this discussion is to confirm the need for increased access to capital for the Indigenous Business Community. Through the success of ITAC’s Micro-Grant Program, it has been clearly documented that there is an increased need for larger amounts of capital investment dollars – attracting larger companies to come to the table. Based on findings through case reviews (CBoC ITAC Report) it has been confirmed that the following are the highlights: Cultural Tourism – promoting local cultures, delivering authentic tourism experiences, preserving heritage, and supporting community and economic development.

Wade Preston, Export Development CanadaTim Barrett, Indigenous Tourism Association of Canada

Best Practices in HR

MONASHEE ROOM (DELTA HOTEL)

Spirit Bear Lodge has experienced great success in its goals of capacity building and providing employment for the community of Klemtu. Sierra Hall tells her own story of how she came to the lodge as a youth and has been working with the organization ever since. Her story is that of many in Klemtu as Spirit Bear Lodge has created a culture where community members are inspired by each other to join the team and better themselves. We are seeing 3rd generation employment now, kids who started at 10 out in the boat with grandpa who are now paid guides! This is the story of Sierra and the success of the community of Klemtu.

Sierra Hall, Spirit Bear Lodge

AGENDA Day 2: Wednesday, November 13, 2019


Women in Entrepreneurship

JIB ROOM (KELOWNA YACHT CLUB)

Indigenous women across Canada are leading the way forward in Tourism and Hospitality. Through this strength-based, experiential workshop, women will come together to explore their leadership in this sector and look for ways to strengthen their connections, encourage other women to see tourism as a career path, and raise public awareness of the importance of indigenous women’s leadership.

Elaine Cairns, The Further Education Society of AlbertaCarrie Manitopyes, Grey Eagle Resort & CasinoNingwakwe / Priscilla George, Saugeen District Secondary SchoolKarri-Lynn Paul, Coady International InstituteSharon Bond, Kekuli Cafe

Indigenous Tourism on the Rise: From Grassroots Start-Up to Export Ready

CASCADE/CASSIAR ROOM (DELTA HOTEL)

This session will look at the challenges and opportunities of getting to market and explore what’s needed to help Indigenous businesses rise to the occasion.

Philip Mondor, Tourism HR CanadaClinton Belcher, Canadian Ecotourism Services

Developing an Indigenous Destination in the Thompson Okanagan

MT. BOUCHERIE ROOM (DELTA HOTEL)

These businesses will highlight their continued success in keeping Indigenous culture at the forefront of their everyday operations.

Frank Antoine, Indigenous Tourism BCChris Bower, Swiws Spirit ToursCammeo Goodyear, Quaaout Lodge

Indigenous Culinary Tourism Development

MAIN BALLROOM (DELTA HOTEL)

Culinary tourism, also known as food or gastronomy tourism, has been on the rise over the past 10 years. The culinary tourist has also changed over this period, and now a larger demographic of food connected consumers are interested in learning about and experiencing the connection between food, culture, and place.

This session explores Indigenous culinary tourism development in Canada from the perspective of an industry leader, a destination developer, and a food tourism provider.

Through the topics covered, including strategy development, capacity building and experience delivery, participants will gain a better understanding of the ways to grow Indigenous culinary tourism as a sustainable driver of visitors to their destination and business.

Kevin Eshkawkogan, Indigenous Tourism OntarioTrevor Jonas Benson, Culinary Tourism AllianceJenni Lessard, Wanuskewin Heritage Park

Alberta Community Tourism Toolkit

SELKIRK ROOM (DELTA HOTEL)

Indigenous Tourism Alberta has developed an Indigenous community tourism readiness toolkit. The toolkit is intended to help communities better understand tourism as an economic development opportunity. It provides a straightforward process for considering the development and support of the tourism economy and tourism businesses in their community. This session will provide an overview of the program as a best practice.

Brenda Holder, Indigenous Tourism AlbertaJohn Ritchie, Indigenous Tourism Alberta

Development Breakouts 2:30pm - 3:15pm

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AGENDA Day 3: Thursday, November 14, 2019

7:30 AM BREAKFAST

PRESENTATION

Remarks by Minister Beare & Signing of the Indigenous Tourism AccordIn partnership with ITBC, the Province of BC is committed to renewing its relationship with Indigenous peoples in B.C. and contributing to the adoption and implementation of the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), and the Truth and Reconciliation Commission (TRC) Calls to Action in accordance with the Canadian Constitution and Provincial laws.

9:15 AM

KEYNOTE PRESENTATION — MUSQUEAM INDIAN BAND - YVR AIRPORT SUSTAINABILITY & FRIENDSHIP AGREEMENT

Vancouver International Airport (YVR) is a key gateway for International visitors to Canada. YVR and Musqueam Indian Band are located in the same community, on land that is Musqueam traditional territory. Musqueam have played an integral role in YVR’s business and operations.

The Musqueam Indian Band – YVR Airport Sustainability & Friendship Agreement is a 30-year agreement based on friendship and respect to achieve a sustainable and mutually beneficial future for the community. The agreement includes a number of scholarships and new jobs, one per cent of annual revenue share from YVR, identification and protection of archaeological resources and support for ongoing operations and long-term

development at the airport.

Mary Point, Vancouver International AirportAnne Murray, Vancouver International Airport

8:30 AM

PRESENTATION

Partnering Provincially to Build Indigenous Tourism - ITBC’s ExperienceIndigenous Tourism BC (ITBC) will lead a discussion on the importance of partnerships (Indigenous and non-Indigenous) and working together to advance Indigenous tourism in British Columbia.

Brenda Baptiste, Indigenous Tourism BCFrank Antoine, Indigenous Tourism BCTrevor Cootes, Huu-ay-aht First Nation

9:30 AM


12:00 PM LUNCH & TRADE SHOW OPEN

10:30 AM NUTRITION BREAK & TRADE SHOW OPEN

PRESENTATION

Thompson Okanagan Regional PledgeOfficial presentation and signing of the Thompson Okanagan Regional Pledge "7 Affirmations for 7 Generations"

11:45 AM

continued after map...

LUNCHTIME PRESENTATION — TRAVEL MANITOBA

A special presentation sponsored by Travel Manitoba.

12:30 PM

PRESENTATION

Tourism’s New Normal: Redefining What Success Looks Like - The Thompson Okanagan ExperienceThe days of promoting destinations entirely focused on business interests are over. Hear how one small destination management organization challenged conventional approaches and values, fostered new sustainable opportunities through meaningful partnerships, and captured global interest in the process.

Glenn Mandziuk, Thompson Okanagan Tourism Association

11:00 AM

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CONFERENCE CENTRE ENTRANCE

HOTEL LOBBY & MAIN ENTRANCE

DELTA HOTEL (pictured left)

1. Casscade/Cassiar Room2. Chilcotin Room3. Columbia Room (North Tower, see above map)4. Main Ballroom5. Monashee Room 6. Mt. Boucherie7. Selkirk Room

KELOWNA YACHT CLUB (5 min walk)

8. Jib Room9. Spinnaker Room

ROTARY CENTRE FOR THE ARTS (5 min walk)

10. Board Room11. Harmony Honda Studio

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4:30 PM CLOSING REMARKS

3:00 PM NUTRITION BREAK & TRADE SHOW OPEN

MARKETING BREAKOUT SESSIONSSEE PAGES 20-21 FOR DETAILED INFORMATION...

2:15 PM

PLENARY

International Media: Sharing Your StoriesInternational media are keen on learning about the real stories and the connection to Indigenous tourism operators. Learn how to work with international media and how to pitch your stories.

Kate Rogers, Beattie TartanFiona Tapp, Freelance Writer Karen Gardiner, Freelance WriterHans Tammemagi, Freelance Writer & PhotographerJennifer MacLean, Your Morning, Bell Media

1:15 PM

KEYNOTE SPEAKER — SARAIN FOXFuture History celebrates the reclamation and revitalization of Indigenous knowledge. It explores the diverse perspectives and knowledge within the Indigenous community to create a deeper understanding of our shared history while looking forward to a brighter future.

Sarain Fox, Host of Future History on APTN, Anishinaabekwe Activist, Influencer, Performer and Dancer

3:30 PM

2019 INDIGENOUS TOURISM AWARDS GALAJoin us for an evening of celebration! Doors open at 6:30. The celebration begins at 7:30 and goes until 11:00pm. The event includes:

- Plated Dinner

- Awards presented to local and national recipients

- Cultural Performances

Please note that this is a ticketed event. One admission is included with each conference registration. Additional tickets for guests may be purchased separately.

6:30 PM


To provide leadership in the development and marketing of authentic Indigenous tourism experiences through innovative partnerships.

ITAC’s VisionA thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences.

ITAC’s Mission

Support Indigenous Tourism in Canada

To learn more, visit IndigenousTourism.ca/membersBECOME A MEMBER TODAY

The purpose of the Indigenous Tourism Association of Canada (ITAC) is to improve the socio-economic situation of Indigenous people within the 10 provinces and 3 territories of Canada. ITAC does that through the provision of the following services to Indigenous tourism operators and communities, or those looking to start a cultural tourism business:

• economic development advisory services

• conferences

• professional development training and workshops

• industry statistics and information

ITAC will develop relationships with other groups or regions with similar mandates, uniting the Indigenous tourism industry in Canada. ITAC will work to enable collective support, promotion and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol.

The 2019 IITC features a large area that houses the Exhibitor Marketplace and Trade Show. The Marketplace includes artists, gift-ware, merchandise, and tourism industry organizations and other supporting agencies and partners.

Be sure to show your support for the exhibitors. You can explore everything the Marketplace has to offer during conference breaks each day.

Exhibitor Marketplace and Trade Show

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Getting the Most out of Your ITAC Membership

JIB ROOM (KELOWNA YACHT CLUB)

Members have the opportunity to participate in marketing, sales and business development programs. This session is designed to teach participants how to maximize their ITAC benefits and access new tools to help their businesses be more successful.

Ryan Rogers, Indigenous Tourism Association of CanadaAngela Ryder, Indigenous Tourism Association of Canada

Working with Travel Trade

CHILCOTIN ROOM (DELTA HOTEL)

Get to know the value of working with a receptive tour operator – from sourcing and product development to packaging, distribution, and fulfillment. Jonview Canada is Canada’s leading receptive operator, providing a full range of travel products and services to the international Tour Operator community.

Sheldon D’Sylva, Jonview

Public Relations & Media: The Power of Story Sharing & Working with the Media

SPINNAKER ROOM (KELOWNA YACHT CLUB)

Meet Kate Rogers and Jessica Harcombe Fleming of Beattie Tartan – ITAC’s Public Relations agency. Both are experts in working with the media and amplifying stories to reach target audiences. Join them for a discussion on how to work with them to share your stories and drive more business. Learn about story trends, and how to work with your regional Destination Marketing Organization. Tell them the stories you would like to share and find out about the tools available to help promote your experiences effectively. As an ITAC stakeholder, Beattie Tartan is also your agency, so this is your opportunity to discover how to ramp up your own PR and Media Relations efforts while leveraging their global skills.

Kate Rogers, Beattie TartanJessica Harcombe Fleming, Beattie Tartan

Digital Marketing that Sticks

CASCADE/CASSIAR (DELTA HOTEL)

Digital marketing can feel like tossing spaghetti at a wall—you throw budget at it in the hopes that something sticks. It’s time to change that!

In this session, Jen and Craig from The Update Company will show you best practices for targeting and optimizing your digital marketing to increase conversions. You will also learn how you can track your results and attribute your marketing dollars to the most effective tactics. They will cover paid advertising via Google and Facebook ads as well as remarketing, social, search, and content marketing.

Craig van der Merwe, The Update CompanyJen Rollins, The Update Company

Learn How to Package/Price

COLUMBIA ROOM (DELTA HOTEL)

Visitors today are looking for an authentic and quality Indigenous cultural tourism experience. Our ancestors, guided by the values of respect, honour and integrity, have shared, their culture with visitors since time immemorial. To succeed, our industry needs to respect those same values, offer authentic experiences, and ensure that future generations have the same opportunities.

All Indigenous-owned and Indigenous-managed tourism enterprises must meet industry-wide standards to be considered “market-ready”. By claiming that you are “market-ready”, you are stating that your offer consistently meets high standards of quality.

Jason Picard-Binet, Quebec Aboriginal Tourism / Autochtone Québec



The Canadian Signature Experience Program: Should your business apply?

MT. BOUCHERIE ROOM (DELTA HOTEL)

Destination Canada’s Canadian Signature Experiences (CSE) connect travellers with people and places that enrich their lives. They engage visitors in activities that are inherently personal, engage the senses, and make connections on an emotional, physical, spiritual, intellectual, or social level. Destination Canada, ITAC, and Provincial Marketing Organizations draw on this collection to capture the attention and imagination of consumers around the world. Hear from the curator of the program and three of the tourism businesses that deliver these engaging experiences.

Shawna Calderwood, Destination CanadaMike Willie, Sea Wolf Adventures Michelle Brown, Spirit Bear LodgeHelen Mitchell, Squamish Lil’wat Cultural Centre

Partnering to Expand your Marketing Dollars

SELKIRK ROOM (DELTA HOTEL)

Partnership is key. Listening, communicating, developing,and understanding the needs of every potential partner will lead to a successful project. To ensure a good partnership, we need to make sure that every organization benefits from the original investment. To create unity and maximize the value of the investment, we need to use the strength of every partner on the project. Colombe Bourque will give you concrete examples of successful projects and partnerships that have been made with different organizations such as, the Quebec International Airport, ITAC, the Port of Quebec, Huron-Wendat Band Council, Quebec Aboriginal Tourism, Quebec Region Tourism Office, Quebec Touristic Alliance, and private partners. Colombe Bourque, Wendake Tourism Industry

Photography 101 & Creating Content

HARMONY HONDA STUDIO (ROTARY CENTRE FOR THE ARTS)

Imagery and written content are powerful tools when promoting your business. Navigating your way in this new digital world can certainly be a challenge. This session will help you understand the do’s and don’ts of photography as well as elaborate on the importance of content. You’ll learn about content creators and influencers, how they work, what content they like, how you can create win-win partnerships with them and trigger their interest in visiting you.

Sébastien Desnoyers, Indigenous Tourism Association of CanadaJennifer Doré Dallas, Travel Blogger & Writer

Cooperative Management at Gwaii Haanas: A Look Behind the Scenes

BOARD ROOM (ROTARY CENTRE FOR THE ARTS)

Gwaii Haanas National Park Reserve, National Marine Conservation Area Reserve (NMCAR), and Haida Heritage Site is a 5000 km2 land-and-sea protected area in southern Haida Gwaii, an archipelago located off the Northwest coast of British Columbia. The area is cooperatively managed by the Government of Canada and the Haida Nation through the Archipelago Management Board (AMB). The AMB’s experience of managing Gwaii Haanas for over 25 years has shown that successful cooperative management requires parties to put culture first, build trust, find common ground, and see the partnership as an opportunity.

Ernie Gladstone, Gwaii Haanas National Marine Conservation Area Reserve & Haida Heritage SiteCindy Boyko, Gwaii Haanas Archipelago Management Board

Marketing Breakouts 2:00pm - 3:00pm

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Keynote Speakers

The first Inuk player in history to be drafted by the NHL, Jordin Tootoo announced his retirement after 13 years in the league to give back to the communities he knows and loves. Bringing a message of inspired inclusivity, Tootoo speaks to the need for real teamwork—at work and in our social communities.

A trailblazer on and off the ice, Tootoo’s talks offer a moving and timely discussion of grit and resilience, goal-setting, overcoming adversity in the pursuit of excellence, and how life can be improved through meaningful stewardship.

After spending 10 years serving the Quebec Aboriginal tourism industry, first with Tourism Wendake and then with Quebec Aboriginal Tourism, Sébastien Desnoyers-Picard joined ITAC as the Sales and Marketing Manager and later moved to the role of Director of Marketing.

Throughout his career, Sebastien has developed many strong partnerships and relationships with industry leaders across the globe. As a member of the Huron-Wendat Nation and a French-speaking Indigenous person, Sebastien is leading the ITAC marketing team to achieve the targets defined for them in the 5-Year Plan – A Path Forward.

Jordin TootooFounderTeam Tootoo FoundationJordinTootoo.com

Sébastien Desnoyers-PicardDirector of MarketingIndigenous Tourism Association of CanadaIndigenousTourism.ca

Sarain Fox is a dancer, choreographer, activist and television host. A storyteller at heart, she combines these various mediums to amplify the voices of her people in hopes of creating meaningful dialogue between her indigenous community and settler communities.

Sarain weaves together insights and dialogue to tell a story that motivates audiences to action. She’s hosted Rise (Viceland), Cut-Off (Viceland) and APTN’s Future History as well as events of all sizes, from small intimate discussions to large arena-filled celebrations like WE Day.

Sarain FoxDancer, Choreographer, ActorSarainFox.com

Keith helped to found the Indigenous Tourism Association of Canada as an elected chair and then became the organization’s CEO. Keith and his team are tasked with spearheading the growth of authentic Indigenous tourism in Canada and improving the socio-economic situation of Indigenous people within the 10 provinces and 3 territories of Canada. This is done through economic development advisory services, conferences, professional development training and workshops, marketing and industry statistics and information.

Under Keith’s leadership, ITAC has completed many projects including the National Research on the Economic Impact of Indigenous Tourism in Canada and the New Memorandum of Understanding between ITAC and Destination Canada December 2015—the first of its kind in Canada.

Keith Henry, B. EDPresident & Chief Executive OfficerIndigenous Tourism Association of CanadaIndigenousTourism.ca


Mary Point has the perfect mix of experience and connections, having worked with Indigenous peoples across BC for 20 years and with the Musqueam Indian Band for seven years as the Facilities Manager.

Mary is now the Relationship Manager from Musqueam at the Vancouver International Airport where her goal is to further develop the relationship between YVR and the Musqueam while working on key priorities such as employment opportunities, exploring new joint business avenues and facilitating the elements of The Musqueam Indian Band - YVR Airport Sustainability & Friendship Agreement.

Mary PointIndigenous Relations ManagerVancouver International AirportYVR.ca

Teresa Ryder works as the Director of Business Development at ITAC. Teresa is of Musqueam descent, born in the Lower Mainland and raised on Vancouver Island. She holds a Bachelor of Arts with a major in Criminology from Simon Fraser University.

Before joining the Indigenous Tourism Association of Canada (ITAC), Teresa worked for the Indigenous Tourism Association of BC (ItBC), as well as in various roles throughout the hospitality industry. Her passion for working with people and joy of connecting with other Indigenous communities has led her to a career in tourism and community development.

Teresa RyderDirector of Business DevelopmentIndigenous Tourism Association of CanadaIndigenousTourism.ca

Anne Murray joined the Airport Authority in 1992 and was appointed Director, Environment in 1998 and Vice President, Community and Environmental Affairs in 2000. Anne leads a team of professionals delivering air service development, brand marketing, communications, media relations, government relations and community engagement for Vancouver Airport Authority.

The Airport Authority is a community based, not for profit company which operates Vancouver International Airport (YVR), Canada’s second busiest airport.

Anne MurrayVice President, Airline Business Development & Public AffairsVancouver International AirportYVR.ca

Tracey is an award-winning documentary Director, Writer, and Producer from the Syilx Nation. She has over twenty-five years of in-depth experience as a journalist in print, radio and television and is the owner and president of Of the Land Productions Inc. which specializes in quality productions featuring Indigenous stories. Tracey’s work is innovative, future-oriented, and impactful, with the goal of empowering Indigenous communities.

Some of her many notable roles and accomplishments include being the Aboriginal Affairs Correspondent at Global OK news, creating and hosting APTN’s Quest Out West: Wild Food Program, and working on films such as REZcovery, Lateral Violence, Crying in the Dark, and Magic on the Water.

Tracy Kim BonneauCreator & Host, APTN’s Quest Out West: Wild Food Program Aboriginal Affairs Correspondent & Documentary FilmmakerTraceyKimBonneau.com

Meet your Emcee

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Conference Speakers

Bill AlexanderExecutive ChefGrey Eagle Resort & CasinoGreyEagleResortAndCasino.ca

Frank AntoineCo-ChairIndigenous Tourism BCIndigenousBC.com

Brenda BaptisteChairIndigenous Tourism BCIndigenousBC.com

Tim BarrettIndigenous Tourism Association of CanadaIndigenousTourism.ca

K. Alex BeavenWriter: Food, Travel & WellnessFreelanceKatherineAlexBeaven.com

Clinton BelcherPresident and CEOCanadian Ecotourism ServicesCanadianEco.com

Charlotte BellPresident & Chief Executive OfficerTourism Industry Association of CanadaTIAC-AITC.ca

Trevor Jonas BensonVice President, Destination DevelopmentCulinary Tourism AllianceGrowFoodTourism.com

Sharon BondOwnerKekuli CafeKekuliCafe.com

Colombe BourqueGeneral ManagerWendake Tourism IndustryTourismeWendake.ca

Chris BowerOwnerSwiws Spirit ToursSwiwsSpiritTours.com

Cindy BoykoHaida Nation Co-ChairGwaii Haanas Archipelago Management BoardPC.GC.ca

Cookie BoyleExecutive Director of Global ContentDestination CanadaDestinationCanada.com

Michelle BrownReservations & MarketingSpirit Bear LodgeSpiritBear.com


Christa Bruneau-GuentherOwnerFeast Cafe BistroFeastCafeBistro.com

Elaine CairnsExecutive DirectorThe Further Education Society of AlbertaFurtherEd.ca

Shawna CalderwoodCommercial PartnershipsDestination CanadaDestinationCanada.com

Jordan CobleCouncillorWestbank First NationWFN.ca

Trevor CootesExecutive CouncillorHuu-ay-aht First NationHuuAyAht.org

Sonya DavidsonWriterFreelance

Jennifer Doré DallasTravel Blogger & WriterFreelanceMoiMesSouliers.org

Sheldon D’SylvaManager of Product DevelopmentJonviewJonView.com

Kevin Eshkawkogan President & Chief Executive OfficerIndigenous Tourism OntarioIndigenousTourismOntario.ca

Colin Ferguson President & CEOTravel ManitobaTravelManitoba.com

Kelly FiddlerDirectorIndigenous Tourism Association of CanadaIndigenousTourism.ca

Jessica Harcombe FlemingAlberta DirectorBeattie TartanBeattieTartan.ca

Karen GardinerWriterFreelanceKarenGardiner.com

Sonja GaudetAccessibility SpecialistThompson Okanagan Tourism AssociationTOTAbc.org

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Conference Speakers

Ningwakwe / Priscilla GeorgeSaugeen First Nation Visiting ElderSaugeen District Secondary SchoolSDSS.bwdsb.on.ca

Ernie GladstoneSuperintendentGwaii Haanas National Marine Conservation Area Reserve & Haida Heritage Site

Cammeo GoodyearRooms Division ManagerQuaaout LodgeQuaaoutLodge.com

Sierra HallLead GuideSpirit Bear LodgeSpiritBear.com

Nick IrvingSuperintendentMount Revelstoke & Glacier National ParksPC.gc.ca

Judy KarwakiPresidentSmall Planet ConsultingSmallPlanet.travel

Elisabeth LacoursiereDirector, Outreach & MarketingParks CanadaPC.gc.ca

Jean-Philippe LemoigneConsultantSustainable, Eco & Indigenous TourismJPLemoigne.com

Jenni LessardExecutive ChefWanuskewin Heritage ParkWanuskewin.com

Jennifer MacLeanCo-Executive ProducerYour Morning, Bell MediaBellMedia.ca

Glenn MandziukCEO & PresidentThompson Okanagan Tourism AssociationTOTABC.org

Carrie ManitopyesHuman Resources ManagerGrey Eagle Resort & CasinoGreyEagleResortAndCasino.ca

Mauricio MiramontesDirector GeneralLa Mano Del MonoLaManoDelMono.org

Helen MitchellSales ManagerSquamish Lil’wat Cultural CentreSLCC.ca


Philip MondorPresident & CEOTourism HR CanadaTourismHR.ca

Karri-Lynn PaulIndigenous Women’s Leadership Program Lead, Coady International InstituteCoady.stfx.ca

Jason Picard-BinetMarketing AdvisorQuebec Aboriginal TourismQuebecAboriginal.com

Wade PrestonAccount ManagerExport Development CanadaEDC.ca

Kate RogersExecutive DirectorBeattie Tartan BeattieTartan.ca

Ryan RogersMarketing CoordinatorIndigenous Tourism Association of Canada IndigenousTourism.ca

Jen RollinsDirector of Lead GenerationThe Update Company TheUpdateCompany.com

Angela RyderIndustry CoordinatorIndigenous Tourism Association of Canada IndigenousTourism.ca

Joseph ShawanaChefKu-Kum Indigenous Kitchen Kukum-Kitchen.com

Hans TammemagiWriter & PhotographerFreelanceHansTammemagi.com

Fiona TappWriter & EducatorFreelanceFionaTapp.com

Emerson ValloPresident, American Indian Alaska Native Tourism Association AIANTA.org

Craig van der MerweDirector of Creative ServicesThe Update Company TheUpdateCompany.com

Mike WillieOwner & OperatorSea Wolf Adventures SeaWolfAdventures.ca

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Notes


Notes

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Notes

IndigenousTourism.ca1-604-351-1028 | [email protected] | 8th Floor, 333 Seymour Street, Vancouver, BC, V6B 5A7

Documents

#2019 IITC - Postponed · 2019. 11. 14. · Cariboo Chilcotin Coast BC Event Partners Hosted By Steering Committee. 3 INTERNATIONAL INDIGENOUS ... Photo on right: Kelowna, British