2019 Media Kit - Amazon Web Services...PAGE 2 I alive media kit 2019 Unlike free or regular newsstand magazines, natural health retailers purchase alive magazine and use it as an integral

Media Kit 2019

PAGE 2 I alive media kit 2019

Unlike free or regular newsstand magazines, natural health retailers purchase alive magazine and use it as an integral part of their sales, marketing, and customer service programs. Retailers have a strong sense of ownership and investment in alive. Many make inventory and purchasing decisions based on brands that advertise in alive.

> CIRCULATION 185,000 copies

> FREQUENCY monthly

> LOCATIONS 800+ retail points across Canada

> READERSHIP 3.4 readers per copy

KEY FACTSManitoba/Saskatchewan 7%

Other 5%

British Columbia 27%

GEOGRAPHIC BREAKDOWNalive is distributed nationally.

alive magazine publishes the latest natural health information

for educated consumers. For more than 40 years alive magazine

has been synonymous with natural health and wellness,

editorial integrity, and the empowerment of alive readers

to make healthy, natural, and sustainable lifestyle choices.

Unique.Discovering you have a yeast infection can be a big blow. But what can

really throw you for a loop is realizing the far‑reaching impact systemic

Candida overgrowth can have on your entire body. Depression, fatigue,

indigestion, and foggy mental focus are just a few of the chronic health

problems you might experience.

New Roots Herbal’s CandidaStop knocks out Candida overgrowth so you

can gain control of your health. You can count on it to:

• Restore your body’s natural balance

• Eradicate yeast infections with 11 natural Candida‑fighting ingredients

• Foster a more acidic intestinal pH level that favours healthy bacterial

growth

You don’t have to suffer from a Candida infection. Come out swinging

with CandidaStop from New Roots Herbal.

newrootsherbal.com

Candida infection

doesn’t just strike you below the belt:

It affects your entire body.

Alive 2017-10 Candida Stop FP.indd 1

2017-08-18 9:23:30 AM

OCTOBER 2017 I Issue 420 WATER FITN

ESS • DIY FLAVOURED SALTS • BLUE PLANET BLUES • COOL W

ATERS & W

ARMIN

G TEAS • STAY MEN

TALLY FLUID

ISSUE 420 I OCTOBER 2017

HEALTH I LIFESTYLE I FOOD

Everything

H20

WATER + FITNESS = FUN

BLUE PLANET BLUES

DIY FLAVOURED SALTS

COOL WATERS & WARMING TEAS

STAY MENTALLY FLUID

aterW

001 alive 420 cover.indd 1

8/24/17 2:43 PM

PROUDLYCANADIAN

FOOD FOR YOUR GUT

THE PERFECT PARTNER

FOR YOUR PROBIOTICS

WITH 22 FULLY FERMENTED PLANT-BASED SUPERFOODS AND PREBIOTICS TO NOURISH A HEALTHY GUT FLORA .NON-GMO CERTIFIED ORGANIC CERTIFIED

100% Vegan Dairy-Free Gluten-Free Soy-Free

The ultimate prebiotic gut superfood

NOVEMBER 2017 I Issue 421 N

O MORE FILTERS • SEXUAL FREEDOM

• WORKOUTS ON

YOUR TIME • HEALTHY IN

DULGENCES • ECOPHOBIA • THE IM

PERFECT FEAST

ISSUE 421 I NOVEMBER 2017HEALTH I LIFESTYLE I FOOD

Embraceimperfection

NO MORE FILTERS SEXUAL FREEDOM

WORKOUTS ON YOUR TIMEHEALTHY INDULGENCES

EXPLORING ECOPHOBIA

FeastImperfectThe


9/25/17 9:49 AM

DECEMBER 2017 I Issue 422 BOOST IM

MUN

ITY • HOLIDAY SMOOTHIES • FITN

ESS CALENDAR • EM

OTIONAL IN

TELLIGENCE • 2017 alive AW

ARD WIN

NERS


ISSUE 422 I DECEMBER 2017

PROUDLYCANADIAN

FOOD FOR YOUR GUT

THE PERFECT

PARTNER

FOR YOUR

PROBIOTICS

WITH 22 FULLY FERMENTED PLANT-BASED SUPERFOODS

AND PREBIOTICS TO NOURISH A HEALTHY GUT FLORA .PLANT-BASED SUPERFOODS

A HEALTHY GUT FLORA .

NON-GMO CERTIFIED ORGANIC CERTIFIED



Do it for

yourself

festiveLet’s get

BOOST YOUR IMMUNITY

SUPER RAD FITNESS CALENDAR

HOLIDAY TREAT-INSPIRED SMOOTHIES

EMOTIONAL INTELLIGENCE

2017 alive AWARD WINNERS!

001 alive 422 cover final.indd 1

10/26/17 2:23 PM

JANUARY 2018 I Issue 423 VEGAN BUTCHERS • PROTEIN

CHEAT SHEET • FAREWELL FLATULEN

CE • KILLER CORE WORKOUT • THE FUN

GUS AMON

G US

ISSUE 423 I JANUARY 2018HEALTH I LIFESTYLE I FOOD

Digestive

WHAT’S A VEGAN BUTCHER?PROTEIN CHEAT SHEETFAREWELL FLATULENCE!KILLER CORE WORKOUTTHE FUNGUS AMONG US

health tips

PROUDLYCANADIAN

FOOD FOR YOUR GUT

THE PERFECT PARTNER

FOR YOUR PROBIOTICS

WITH 22 FULLY FERMENTED PLANT-BASED SUPERFOODS AND PREBIOTICS TO NOURISH A HEALTHY GUT FLORA .NON-GMO CERTIFIED ORGANIC CERTIFIED



VeganVibes


11/24/17 9:57 AM

PROUDLYCANADIAN

NOURISH AND ENERGIZE your body with a blend of 23 colourful plant-rich superfoods.

Only greens+ is proven to boost

energy and vitality, provide antioxidant

protection and balance pH.

THAT’S THE POWER OF PLANTS!

PLANTPOWER

MARCH

2018 I Issue 425 HEALTHY TRAVELS • SUPERFOODS • RECIPES FROM AFAR • COM

MUTIN

G SCANDIN

AVIAN STYLE • N

O TIME, N

O SPACE WORKOUT • DETOXIN

G

ISSUE 425 I MARCH 2018HEALTH I LIFESTYLE I FOOD

Detoxyour life

A WORLD OF SUPERFOODS COMMUTING SCANDINAVIAN STYLE

RECIPES FROM AFARNO TIME, NO SPACE WORKOUTDETOX WITHOUT DEPRIVATION

TRAVELSAVOURlightly

fully

001 alive 425 COVER NEW SIZE.indd 1

1/29/18 2:24 PM

Does the world

really need

another probiotic

product?

we know our probiotics. You flourish.

No, actually, it needs two! There are multiple families of

probiotics and each brings its own unique benefits. Our

new Femina Flora Oral contains strains that optimize

vaginal health, while our new Human Probiotics is

formulated with 12 probiotics of human origin to help

reestablish healthy intestinal flora.

See our full line of probiotic products at newrootsherbal.com

ProudlyTested in ourISO 17025Accredited Laboratory

Alive 2018-04 Femina Flora Oral + Human Probiotics FP.indd 1

2018-02-09 10:01:52 AM

ISSUE 426 I APRIL 2018HEALTH I LIFESTYLE I FOOD

APRIL 2018 I Issue 426 GROWIN

G A HERB GARDEN • AN

TIOXIDANTS • GREEN

S—OUTSIDE THE SALAD BOW

L • OUTDOOR WORKOUT • POST-TRAUM

ATIC GROWTH

CONFESSIONS FROM A ROOKIE HERBAPHILE

THE SCOOP ON ANTIOXIDANTS

GREENS—OUTSIDE THE SALAD BOWL

POST-TRAUMATIC GROWTH

GET FIT IN THE GREAT OUTDOORS

Matchamania

ImmunityRev up

your

001- alive 426 cover.indd 1

2/22/18 1:50 PM

Quebec 4%

Ontario 39%

Alberta 18%

PROUDLYCANADIAN

NOURISH AND ENERGIZE your body with a blend of 23 colourful plant-rich superfoods.

Only greens+ is proven to boost energy and vitality, provide antioxidant protection and balance pH. THAT’S THE POWER OF PLANTS!

PLANTPOWERISSUE 427 I MAY 2018

HEALTH I LIFESTYLE I FOODMAY 2018 I Issue 427 HORM

ONE M

YTHS BUSTED • PREGNAN

CY HACKS • BONE BUILDIN

G WORKOUT • AVOID HIDDEN

TOXICS • THE ULTIMATE SALAD BAR

HORMONE MYTHS BUS TEDP REGN ANCY HA CKSAV O ID H IDDEN T OX ICSBONE BU ILD ING WORKOUTTHE ULT IMATE S ALAD B ARDYN AMIC D IE T DUO S

Rule!Women

indestructible.I am001 alive 427 cover final.indd 1

3/21/18 3:23 PM

ISSUE 429 I JULY 2018


BrainyourFeed

BRAIN-GUT CONNECTIONSEIZE THE SEASON!BERRY DELICIOUS SAVOURY RECIPESDELECTABLE GOLDEN MENU

!BrightenUp

JULY 2018 I Issue 429 BRAIN-GUT CON

NECTION

• SEIZE THE SEASON! • BERRY DELICIOUS SAVOURY RECIPES • DELECTABLE GOLDEN

MEN

U

PROUDLYCANADIAN

PRIME YOUR GUT

SEED YOUR GUTwith the healthiest live microbes

FEED YOUR GUTwith the ultimate

nourishment

with fermented nutrition

Find a combo that’s right FOR YOU in store or at GENUINEHEALTH.COM


5/24/18 10:41 AM

we provide the building blocks for your bones.

You flourish.

Are my bones getting enough calcium?

The concern with calcium isn’t just how much

you consume: it’s how much reaches your bones.

StrongBones contains highly bioavailable calcium

with over 20 vitamins, minerals, and nutrients that

maximize calcium assimilation.

Available exclusively at your local health‑food stores.

Learn more about Strong Bones at newrootsherbal.com

ProudlyTested in ourISO 17025Accredited Laboratory

Alive 2018-08 Strong Bones FP.indd 1

2018-06-06 9:59:18 AM

YoungOH, TO BE

RUN, KIDS, RUN

FOREST SCHOOLS: EXPLORE, PLAY, LEARN

MEALS-TO-GO

BOYS TO—HAPPY, HEALTHY—MEN

SOCIAL MEDIA SMARTS

Childsplay

’

AUGUST 2018 I Issue 430 RUN, KIDS, RUN

• FOREST SCHOOLS • MEALS-TO-GO • N

ATURAL REMEDIES FOR CHILDREN

• SOCIAL MEDIA SM

ARTS

ISSUE 430 I AUGUST 2018HEALTH I LIFESTYLE I FOOD


6/19/18 2:06 PM

FreshA

Start

Fall into something newColds & flu? Oh no!Cultivate a beginner’s mind

Go plogging!Bountiful bowlfuls

SEPTEMBER 2018 I Issue 431 FALL IN

TO SOMETHIN

G NEW

• GO PLOGGING • CULTIVATE A BEGIN

NER’S M

IND • COLDS &

FLU • BOUNTIFUL BOW

LFULS

ISSUE 431 I SEPTEMBER 2018

HEALTH I LIFESTYLE I FOODYour Favourite Protein is Now

100% FERMENTED 7 PROTEIN

SOURCES NOBLOATING

EASY TODIGEST

G E N U I N E H E A L T H

PROUDLYCANADIAN

genuinehealth.com

COMINGSOON! Awaken

ISSUE 428 I JUNE 2018HEALTH I LIFESTYLE I FOOD

JUNE 2018 I Issue 428 BEER-INFUSED RECIPES • ROW

ING THE N

ORTHWEST PASSAGE • TESTOSTERON

E • HAIR LOSS • MIN

DFULNESS • M

ANLY VEGAN

EATS

ROWING THE NORTHWEST PASSAGE

MANLY VEGAN EATS

REV UP YOUR TESTOSTERONE

HEAD OFF HAIR LOSS

UP YOUR GAME WITH MINDFULNESS

CraftyBeer Infusions

Beerma usi

PROUDLYCANADIAN

PRIME YOUR GUT

SEED YOUR GUTwith the healthiest

live microbes

FEED YOUR GUT

with the ultimatenourishmentwith fermented

nutrition

Find a combo that’s right FOR YOU in store or at GENUINEHEALTH.COM

BoysFor

the

001 alive 428 cover_final.indd 1

4/26/18 1:05 PM

FEBRUARY 2018 I Issue 424 CHECK YOUR HEART IQ • MASSAGE À DEUX • KILLER CARDIO W

ORKOUT • VEGAN VALEN

TINE • SAVIN

G SEEDS

ISSUE 424 I FEBRUARY 2018


Love your

CHECK YOUR HEART IQ

MASSAGE À DEUX

KILLER CARDIO WORKOUT

VEGAN VALENTINE

SAVING SEEDSRedshade

heart

Every

of

ADVANCE YOUR GUT HEALTH

Gluten-Free

NON-GMO

Soy-Free

Vegan

*GUARANTEED 50 BILLION CFUs AT EXPIRY. 125 BILLION CFUs AT MANUFACTURE.

Promotes

Urinary Tract

Health

15 STRAINS IN A BALANCED FORMULA

UNIQUE PLASTIC-FREE DELAYED-RELEASE

CAPSULE FOR TARGETED DELIVERY

CLEAN AND TOXIN-FREE

GUARANTEED 50* BILLION LIVE BACTERIA

Promotes

Women’s

Health

INTRODUCING NEW DAILY CARE PROBIOTICS

SPECIFICALLY DESIGNED FOR WOMEN.


12/20/17 10:45 AM


Influential.alive READERS ...

are predominantly female, from 30 to 55 years of age

are primarily—77%— post-secondary educated

have household incomes of more than $100,000

are from households with 3 or more individuals

invest approximately 50 minutes in the average issue

refer to the average alive issue 3 times, enhancing exposure to advertising messages

make purchases—78%—based on what they read in alive

have a positive attitude—84%— toward companies advertising in alive

Research shows

alive readers have

a high level of

engagement in

alive’s content, which

has a strong impact

on the brands

they purchase.

AMONG CANADIAN SHOPPERS ...

> 84% use natural health products

> 89%currently have a medical condition

> 58% buy organic groceries

> 23%of weekly grocery budget is spent on organics

> 64%will pay more for good food for themselves and their family

= CREDIBLE

CONTENT

CONSUMER TRUS T

Source: Navigating Natural Health in Canada. - alive & Ipsos Reid

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Each month alive delivers content that is fresh, innovative, and accessible. Trusted as the go-to resource for making healthy, natural, and sustainable lifestyle choices, alive articles explain otherwise complicated natural health and wellness topics in an easy-to-understand way. Readers enjoy actionable information designed to help improve their lives.

FOCUS: digestive healthON DISPLAY: digestive health productsWhat better time to put your digestive health in order than at the beginning of a new year. Not only is it a perfect time to rethink our overall outlook, but it’s also an ideal time to reset our body’s digestive equilibrium, with advice and support from alive.

FOCUS: cancer/immune healthON DISPLAY: immune health productsIt’s a tough subject but one that many of us face, in one way or another, at some point in our lives. alive looks at strategies for cutting down our cancer risk—from diet and lifestyle choices to immune system health.

FOCUS: heart healthON DISPLAY: heart health productsIn this, the month of love and romance, we explore what keeps our hearts beating strong. From diet and exercise, to relationships and emotional health, alive provides readers with inspiration and information that they can take to heart.

FOCUS: detoxON DISPLAY: detox & cleansing productsWith the shedding of old man winter, we look forward to spring by shedding ourselves of unavoidable contaminants from the air, water, and soil. This month, alive offers advice to help detoxify and cleanse—inside and out.

FOCUS: men’s healthON DISPLAY: men’s health productsMen want the facts, with actionable tips and expert advice on topics that inspire and energize. In this issue of alive, we give it to them straight—from killer workouts and how to fuel them to the latest research on health issues and prevention.

JANU

ARY

APRI

L

FEBR

UARY

MAY

MAR

CHJU

NE

FOCUS: women’s healthON DISPLAY: women’s health productsWomen rule ... at least in this issue. This month, alive focuses on what makes women strong—and happy—with insights and inspiration on subjects ranging from diet, nutrition, and supplements to beauty, fitness, and adventure.

Calendar.


FOCUS: brain healthON DISPLAY: brain health productsThis month, alive explores the many ways we can be good to our brain. We look at tips and strategies to help keep our brains firing on all cylinders—from lifestyle and nutrition choices to brain-boosting supplements.

FOCUS: healthy agingON DISPLAY: healthy aging productsSixty is the new 40. And that’s because we’re learning more about how to maintain good health into our senior years. In this issue, alive reveals the latest on fitness strategies, whole food recipes, longevity, and immune-boosting supplements to keep readers healthy longer.

FOCUS: childrenON DISPLAY: children’s health productsAlthough the sun may still be shining, the new school year is just around the corner. In this issue, alive focuses on our kids—from preschool to grad school, we explore what it takes to build a foundation of happiness, strength, and good health.

FOCUS: de-stressingON DISPLAY: multivitamin and mineral productsOur readers’ lives are never completely stress-free, but there are always ways to manage that stress. alive looks at how stress affects our health and well-being and how herbs and supplements can play a role in improving our stress-filled lives.

FOCUS: cold & fluON DISPLAY: cold and flu productsIt’s back-to-school—and back-to-germ—time. This month, alive focuses on food, fitness, and strategies to keep kids healthy. We help parents ensure their kids get active and stay active to create a strong foundation for healthy living.

FOCUS: superfoodsON DISPLAY: superfood productsAs we anticipate the holiday season ahead, we’re unwrapping and celebrating the many health-giving roles of superfoods from acai berries to shiitake mushrooms, from avocado oil to turmeric ... and so many more.

JULY

OCTO

BER

AUGU

STNO

VEM

BER

SEPT

EMBE

RDE

CEM

BER


INSIDE POSITION 1x 3x 6x 12xDouble page spread $18,220 $17,590 $17,010 $15,7501 + 1/3 page spread $15,460 $14,330 $13,810 $12,7001 page $9,975 $9,240 $8,980 $8,7701/2 page horizontal/vertical $6,510 $6,410 $6,300 $5,8801/3 page vertical $5,350 $5,150 $5,140 $4,920

COVER POSITION Inside front/back cover $12,710 $12,340 $12,020 $11,810Outside back cover $14,020 $13,650 n/a n/a

SHOWCASE POSITION 1/4 page $2,730 $2,420 $2,310 $2,2001/8 page $1,470 $1,420 $1,360 $1,310

MARKETPLACE POSITION Single $890 $840 $790 $730Double $1,790 $1,680 $1,580 $1,420

IN STORE - limited spaces available Includes image and 40 words of text $2,730

Guaranteed positioning is for consecutive pages, specific spot in magazine, first half of magazine, right/left hand side.

Add 10% for guaranteed page positioning. Prices in Canadian dollars.

There are many options for custom campaigns including, but not limited to, bind-ins, sampling, tip-ons, blow-ins, special ad sections, etc.

Ask your account executive for details or email [email protected] for more information.

SHOWCASE1/43.438 x 4.813

1/83.438 x 2.313

MARKETPLACESingle

3.438 x 1.813Double vertical

3.438 x 3.813Double horizontal

7 x 1.813

FULL PAGE8.125 x 10.75 trimmed8.625 x 11.25 bleed7.125 x 10.25 live area

DOUBLE PAGE SPREAD16.25 x 10.75 trimmed16.75 x 11.25 bleed15.75 x 10.25 live area(allow 0.5 inch from the spine on each page)

1 + 1/3 PAGE SPREAD8.125 x 10.75 + 2.75 x 10.75 trimmed8.625 x 11.25 + 3.25 x 11.25 bleed7.125 x 10.25 + 2.25 x 10.25 live area

1/2 PAGE HORIZONTAL8.125 x 5.313 trimmed8.625 x 5.563 bleed7.125 x 5.063 live area

1/3 PAGE VERTICAL*2.75 x 10.75 trimmed3.25 x 11.25 bleed2.25 x 10.25 live area

1/2 PAGE VERTICAL*3.979 x 10.75 trimmed4.479 x 11.25 bleed3.479 x 10.25 live area

* As page placement is not guaranteed, please include bleed for both right and left pages.

MATERIAL SPECIFICATIONS> preferred file format: press-ready PDFs, Illustrator and InDesign

if submitting Adobe Illustrator or InDesign working files, please include all fonts, logos, and images also accepted: 300 dpi EPS, PSD, and TIFF files

> label emails with ad name, publication month, and company name > convert all RGB and Pantone spot colours to CMYK> ads must be approved by alive prior to publication

for content and design

Ads accepted via email at [email protected] (files under 10MB). For larger files, please use a web drive service (eg.: Dropbox, Google Drive) or alive’s FTP site.

ftp.alive.com username: alivemag password: aliveart

Rates. Specs.


ISSUE AD RESERVATION DATE MATERIAL DUEJanuary October 19, 2018 November 2, 2018February November 16, 2018 November 30, 2018March December 21, 2018 January 7, 2019April January 18, 2019 February 1, 2019May February 20, 2019 March 6, 2019June March 22, 2019 April 5, 2019July April 18, 2019 May 6, 2019August May 17, 2019 June 3, 2019September June 21, 2019 July 8, 2019October July 19, 2019 August 2, 2019November August 23, 2019 September 9, 2019December September 24, 2019 October 8, 2019

Deadlines.

Advertising in alive supports health food store sales.We regret that advertisements for multi-level marketing and direct marketers cannot be accepted. Likewise, website advertisements offering supplements, vitamins, or other products not available in health food stores cannot be accepted. Advertisements for therapeutic treatments are limited to licensed, scientifically proven methods (e.g., registered massage therapist, chiropractor, naturopathic physician, etc.).

Products must be:+ all natural and/or organic+ available for sale in natural health stores in Canada

alive reserves the right to approve all advertising.

Pricing and Payment> Pricing is subject to change without notice.

> Prepayment is required for all first-time advertisers. Ads will not be placed until payment is received.

> Production charges for additional artwork are billed at $100 per hour.

> Tile ad: Desktop and mobile view requires 300 X 250 pixels as a PNG, JPG, or GIF file.

> Ads must be approved by alive, prior to publication, for content and design.

thrive is a digital peek into what’s coming in the next issue of alive magazine—delivered monthly to our retail partners’ inboxes. A valuable tool, thrive enables business owners to plan for inventory choices and make the most of their display and promotional materials. thrive also provides a wealth of valuable information designed to support our partners in a quickly evolving business environment.

SPECIAL Key Product Features pages provide a preview of supplements and other products advertised in the coming month’s issue of alive magazine. The Key Product Features pages include a handy description of each item, with highlights and selling points, which enables business owners to plan for inventory choices and make the most of their display and promotional materials.

Company ProfileTell your story directly to retailers through the Company Profile. It’s exclusive— just 1 Company Profile per issue! $1,500

thrive offers opportunities that ensure your brand message is received by retailers!

Key Product Features> Free for full-page advertisers in alive,

and $150 per Feature for all others.

> Each Feature comes with a link of your choosing and your business phone number.

> Additional links from your Feature cost $100 each (maximum of 3 per product).

Tile AdsRun-of-site tile ads are available in two pricing structures.

1. Full-page alive advertisers: $500 per static ad or $750 per animated ad

2. All others: $1,000 per static ad or $1,500 per animated ad

thrive

Rates.

Specs.


apg.alive.com

alive magazine

thrive

alive USA

delicious living

sage

alive.com

alive Academy

alive Connect

alive@work

alive Awards

alive Listens

alive eNewsletter

alive Executive Summit

With the participation of the Government of Canada.

Documents

2019 Media Kit - Amazon Web Services...PAGE 2 I alive media kit 2019 Unlike free or regular newsstand magazines, natural health retailers purchase alive magazine and use it as an integral