2019 MEDIA KIT

GearJunkie connects with over 10 million readers per year and leads the conversation on all things outdoor, from gear to lifestyle to adventure travel.We work with major outdoor brands on holistic advertising campaigns that include a mix of high-impact digital ads, custom content, giveaways, videos, and more.

ENGAGING CONTENT, A DEDICATED AUDIENCE, THE TRUSTED SOURCE...

CAPABILITIESWe build content. From native articles and original video to reader activations and brand campaigns, GearJunkie o�ers integrated media plans that educate, entertain, and engage.

ARTICLESMICRO-SITESSTORYTELLINGCUSTOM VIDEOSPONSORSHIPSPRODUCT LAUNCHESBRAND AMPLIFICATIONDIGITAL MEDIA CAMPAIGNSSWEEPSTAKES & GIVEAWAYSCONTENT COMMERCE/AFFILIATE

OUR PASSION FOR GEAR RUNS DEEP

We’re gear experts. Our editors break industry news, test the latest gear, and lead conversations ahead of the trends.We live and breathe adventure and the equipment that enables people to get active in the outdoors.

ADVENTURE • APPAREL • BIKING • CAMPING CLIMBING • ENDURANCE • EVENTS • FITNESS

FOOD • HYDRATION • FOOTWEAR • HIKING HUNT & FISH • KIDS GEAR • KNIVES

MOTORS • NEWS • OUTDOOR PACKS • TECHNOLOGY

TRAVEL • WATER WINTER

COVERAGE

REACH

CORE

DEM

O10

YEARLYVISITORS

MILLION

MONTHLYPAGE VIEWS

2.2MILLION

UNIQUEMONTHLYVISITORS

780k

FACEBOOKFOLLOWERS

150k

TWITTERFOLLOWERS

49k

INSTAGRAMFOLLOWERS

62k

E-NEWSSUBSCRIBERS

100k

1:30

MONTHLYVIDEO VIEWS

500k

SYNDICATEDCOLUMNREADERS

500k

68%MALE

GENDER

100kANNUAL

INCOME

18-TO-

44

AGE

MAKE A CONNECTION THAT’S REAL

AUDIENCE

We’re gear experts. Our editors break industry news, test the latest gear, and lead conversations ahead of the trends.We live and breathe adventure and the equipment that enables people to get active in the outdoors.

CURIOUSINSPIREDDEDICATEDADVENTUROUS

WEEKEND WARRIORSOUTDOOR ATHLETES

INDUSTRY PROSCAREER GUIDES

EXPLORERSESCAPISTS

BRAND PARTNERS

Top brands. Hundreds of successful projects & campaigns. Since 2006, companies have turned to GearJunkie to reach an authentic, gear-hungry readership that is ready to engage.

PUT US TO WORKFOR YOUR BRAND

MEDIA PACKAGES

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• High-Impact ROS display• E-News Sponsorship & Ads• Reader Giveaway + Promo

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4HIGH CAMP���������������������������

• High-Impact Display Media • Targeted Category Media• E-News Sponsorships & Ads• Reader Giveaway + Promo• Sponsored Content Series• ‘GearJunkie Live’ Sponsorship• 1 Custom Project (see next page)

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Fully-integrated campaign including the ‘High Camp’ plus additional options for custom projects, video production, microsites, UGCs and more.

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• High-Impact Display Media• Targeted Category Media• E-News Sponsorship & Ads• Reader Giveaway + Promo• Sponsored Content Series• ‘GearJunkie Live’ Sponsorship

Reach millions of readers via a customized media buy with GearJunkie. Or, choose from one of our popular packages here. All packages are scalable to fit your budget and campaign scope.

Contact us today to get started!

VISIT SITE VISIT SITE VISIT SITE VISIT SITE

CUSTOM PROJECTS

ADVENTURE GRANT• Custom Microsite w/integrated branding• Interactive sweepstakes with promotion• Engaging social component

COLUMN SPONSORSHIP• Emerging Gear• Deals; Latest Page; Videos• Top Stories This Week

GREAT URBAN OUTDOORS• Original series on adventure within city limits• Multi-part video & content series• Interactive microsite & engaged audience

EXPLAINER SERIES• A helpful how-to series about gear & adventure• High SEO value• Content & videos published regularly

GearJunkie produces high-quality custom projects with brands. Own one of the below live projects or let us concept a custom project for your campaign.

Contact us today to get started!

GENERAL REQUIREMENTS:

• Accepted file formats: GIF, JPEG, Rich Media & Third Party Served ads.

• Rich Media ads require the use of "clickTAG" in place of URLs. All Rich Media should be in compliance with Google specifications.

• GearJunkie.com uses DoubleClick for Publishers for ad serving. Internal redirects are preferred for third party ads housed in DoubleClick for Advertisers or other DFP instances.

• Full specifications for accepted DFP media types are available online.

• Ads in GearJunkie email newsletters cannot use Rich Media or Third Party Tags.

Mike Santi: Kyle Nossaman: Zach Burton:

Mike@GearJunkie.com Kyle@GearJunkie.com Zach@GearJunkie.com

| 612.669.3456| 612.351.239| 320.295.2312

Medium Rectangle 300 x 250 pixels, 100 kB, 15 seconds Max file size 1 MB - Third Party accepted

Mobile Adhesion Unit 360 x 90 pixels, 50 kB, 15 seconds Max file size 500 kB; Third Party accepted

Double Billboard970 x 250 pixels, 100 kB, 15 seconds Max file size 1 MB - Third Party accepted

Site Skin/Wallpaper 2x 475 x 1200 pixels, 100 kB, No animation/video Max file size 1 MB - Static image only, Third Party tracking URLs acceptedRefer to GJ's Site Skin .psd templates for building this unit

16:9 Pre-Roll Video (:15 and :30).mov, .mp4, VAST tag, 30 MBMax file size 30 MB; Third Party accepted

E-Newsletter AdsNewsletter is sent 3 times a week. There are 2 different ad placements:High-Impact 600 x 250, 100 kB, No animation/video/JavaScript - Image only 300 x 250, 100 kB, No animation/video/JavaScript - Image only

GearJunkie Sales Reps:

AD SPECS

GearJunkie AdOps:

Jason Hill: JasonHill@GearJunkie.com | 502.802.5391