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2 019 M E D I A K I T
4,850,000+TOTAL MONTHLY REACH
THE LOS ANGELES MAGAZINE BRAND
105 THINGS YOU’LL LOVE!
$5.95 AUGUST 2018 LAMAG.COM
THE CITY’S FINEST...
CHOCOLATE CAKE,
ATHLEISURE, COASTAL
HIKE, GRAIN BOWL,
CUSTOM PIÑATAS,
NAIL ART, KARAOKE,
SASHIMI PLATE, BAR
SUPPLIES, CHORIZO,
ELECTRIC BIKES, AND
MUCH, MUCH MORE!
A Photo Portfolio
L .A.’S MASSIVE MUSIC SCENE
P A G E 9 8
57,500,000+TOTAL ANNUAL REACH
LOS
AN
GE
LES
OF
FIC
IAL V
ISITO
R’S
GU
IDE
PR
ESE
NT
ED
BY
TH
E LO
S A
NG
ELE
S T
OU
RISM
& C
ON
VE
NT
ION
BO
AR
D2
018
DISCOVERLOSANGELES.COMLOS ANGELES TOURISM & CONVENTION BOARD
The Arts District, Downtown
O F F I C I A L V I S I T O R S G U I D E 2018
2 0 1 9 D E S T I N A T I O N G U I D E
OFFICIAL VISITORS GUIDE 2018/19
SA
NTA
MO
NIC
A O
FF
ICIA
L V
ISIT
OR
S G
UID
E 2
01
8/19
STAY 40 hotels to call
home, from beachfront luxe to
vintage gems
DINE Where to
fi nd the best SoCal-fresh
eats
PLAY
How to catch a wave, bike
the sights, and snap the scene
20
17H
OW
PE
OP
LE
MA
KE
A D
IFF
ER
EN
CE
HOW PEOPLE MAKE A DIFFERENCE
P R E S E N T E D B Y
GiveLA17_COVER.indd 1 10/31/17 2:01 PM
千禧一代的玛莎斯图尔特
SGV的奢华腕表和超级跑车
美食何处觅
你的下一个心头爱
( T H E B E S T O F L . A . )
F A L L F A S H I O N S H O W C A S E | 秋季时尚秀
L.A.
最佳精选
更多内容
105
FALL 2018LAMAG.COM
@LosAngelesmag @lamag @LAmag
DINING LAFROM THE
PUBLISHERS OF
P R E S E N T E D B Y
A CURATED GUIDE TO 162 OF L.A.’S BEST RESTAURANTS
$3.99SPRING 2018 LAMAG.COM
ICONIC DISHESFOOD HALLSSTAR CHEFS
PLUS
WHERE TO EAT RIGHT NOW
FF
ICIA
L V
ISIT
OR
S G
UID
E 2
018
visitwesthollyw
ood.com
OFFICIAL VISITORS GUIDE 2018/2019
BUZZWORTHY SPOTS Top Picks for Brunch, Al Fresco Dining,
and Rooftop Cocktails
STAY AWESOMEHip and Historic Hotels
VISITWESTHOLLYWOOD.COM
DISCOVERTHE HEART
OF L.A.
L O S A N G E L E S M A G A Z IN E
105 THINGS YOU’LL LOVE!
$5.95 AUGUST 2018 LAMAG.COM
THE CITY’S FINEST...
CHOCOLATE CAKE,
ATHLEISURE, COASTAL
HIKE, GRAIN BOWL,
CUSTOM PIÑATAS,
NAIL ART, KARAOKE,
SASHIMI PLATE, BAR
SUPPLIES, CHORIZO,
ELECTRIC BIKES, AND
MUCH, MUCH MORE!
A Photo Portfolio
L .A.’S MASSIVE MUSIC SCENE
P A G E 9 8
MISSION STATEMENT
Los Angeles magazine is the single-most powerful media resource in the region, defining L.A. through thought-provoking lifestyle and investigative journalism.
With our authoritative voice, we deliver award-winning content and events that encourage Angelenos to discover and engage in our city in ways that are most meaningful to them.
It is our mission to support Los Angeles in the endeavor to become one of the most dynamic global cities of the 21st century.
CIRCULATION & DISTRIBUTION
CIRCULATION
100% PAID & VERIFIED CIRCULATION
#1 MONTHLY TITLE IN FINE GROCERY STORES
IN DEMAND
120,000+ RATE BASE
635,000 READERSHIP
CIRCULATION
Greater circulation IN L.A. THAN ALL REGIONAL L.A. PUBLICATIONS AND MOST MONTHLY NATIONAL LIFESTYLE TITLES
60%/17% SUBSCRIPTIONS/NEWSSTAND
40 LUXURY HOTELS REACHING MORE THAN 13,000 ROOMS DAILY
SOURCE: 2018 CVC PUBLICATION AUDIT REPORT FOR LOS ANGELES MAGAZINE (JAN 1, 2017 - DEC 31, 2017); 2016 NEWSSTAND DATA
#1 CITY TITLE IN CALIFORNIA BARNES & NOBLE STORES
AUDIENCE
AGE 21-34
27% AGE 35-54
45% AVERAGE AGE
44
AVERAGE HHI
$280,000 AVERAGE NET
WORTH
$1,663,000 GRADUATED
COLLEGE OR MORE
84%
INFLUENTIAL + PROFESSIONAL
34% ARE TOP
MANAGEMENT
81% ARE PROFESSIONAL
MANAGERIAL
SOURCE: 2018 CVC PUBLICATION AUDIT REPORT FOR LOS ANGELES MAGAZINE (JAN 1, 2017 - DEC 31, 2017); GFK MRI LOS ANGELES MAGAZINE SUBSCRIBER STUDY 2013
Invested in Los Angeles magazine• 85% Keep Los Angeles magazine for one month or more• 74% Frequently purchase products or services from ads
seen in Los Angeles magazine
In the past 12 months, Los Angeles magazine’s affluent readers did the following: LUXURY SHOPPERS
• 84% purchased women’s apparel and accessories• 82% purchased men’s apparel and accessories• 49% purchased jewelry• 40% purchased designer men’s clothes• 39% purchased designer women’s clothes• 33% purchased watchesSOCIALLY AND CULTURALLY ENGAGED
• 57% attended art auctions/gallery exhibits• 48% attended live theater performances• 32% purchased artwork and collectiblesTRAVEL ENTHUSIASTS
• 89% took a domestic trip• 65% took a foreign trip (in the past 3 years)• 55% took a domestic air roundtrip in the past year (personal/vacation)• 48% traveled first or business class• 35% traveled outside the continental U.S. in the past 12 months• 33% visited a spa in the last 6 monthsDEDICATED FOODIES
• 94% dined out in a restaurant, hotel, or club in the past 30 days• 56% attended wine or food festivals• 52% agree that they are willing to spend more for a quality bottle of wine• 34% typically drink wine with dinner• 22% dined at a sit down restaurant 10+ times in the past 30 days• 21% dined at an upscale restaurant in the past 30 days (over 2x more likely to do so than the average L.A. resident)
COVETED CONSUMER
SOURCE: THE MEDIA AUDIT FALL 2017; NIELSEN SCARBOROUGH MARKET RELEASE 2 (AUG 2016 - JUL 2017); GFK MRI LOS ANGELES MAGAZINE SUBSCRIBER STUDY 2013
@LosAngelesmag
@lamag
@LAmag
L A M A G .C OM
LAMAG.COM - AUDIENCE
64% TRAFFIC FROM MOBILE
& TABLET
60% OF TRAFFIC
ORIGINATES IN L.A.
633K AVERAGE MONTHLY
UNIQUES
1.17 MM AVERAGE MONTHLY
PAGE VIEWS
40% OF OUR TRAFFIC
COMES FROM OUTSIDE CALIFORNIA. KEY
MARKETS INCLUDE NEW YORK, CHICAGO, MIAMI
AND HOUSTON.
Our audience are smart, affluent, influential taste-makers. They read our content. They evangelize our brand. They love our city as much as we do.
• 32 median age • 48% male / 52% female• 29% have a household income of $100,000+• 81% own a home• 3x more likely to buy high fashion and luxury brands• 75% of our readers actively engage with what they’ve read
We are the essential voice of Los Angeles – curating the best places, experiences and ideas in our sprawling, complicated, beautiful city.
LAMAG.COM
FOODProvides the ultimate go-to resource for food lovers in Los Angeles.
CULTUREThe destination for art, thought, politics, and entertainment.
CITYTHINKThe essential resource for how our city works, functions, thrives.
SOURCE: GOOGLE ANALYTICS 2017
223K UNIQUE MONTHLY PAGE VIEWS
65% SITE TRAFFIC FROM MOBILE
3.29 min TIME SPENT ON SITE
289K UNIQUE MONTHLY PAGE VIEWS
64% SITE TRAFFIC FROM MOBILE
3.47 min TIME SPENT ON SITE
128K UNIQUE MONTHLY PAGE VIEWS
73% SITE TRAFFIC FROM MOBILE
4.13 min TIME SPENT ON SITE
Daily UpdateDaily Monday-Friday to 34K opt-in subscribersBenchmarks 20% Open Rate, 0.4% Ad Unit CTR
Food News Wednesdays weekly to 34K opt-in subscribersBenchmarks 22% Open Rate, 0.4% Ad Unit CTR
Weekend Guide Thursdays Weekly to 36K opt-in subscribersBenchmarks 22% Open Rate, 0.4% Ad Unit CTR
Travel Once a month to 13K opt-in subscribersBenchmarks 20% open rate, 1% CTR
Editorial Newsletter Offerings Sponsorship: 2x 728x90, 1x 300x250 and optional Native UnitAd Unit: 728x90, or 300x250 and click URLNative Unit: 200x200 min size imag, title, 30 words of copy max and click URL
Rates Sponsorship: $3,000Ad Unit: $1,000Native Unit: $1,000
LAMAG.COM - ENEWSLETTERS
Deadline for all placements is 5 business days prior to launch
Dedicated E-blast Sent directly to 22K+ opt-in subscribers Benchmarks 16% open rate, 3% CTR
Daily Update Food News Weekend Guide Dedicated E-blast
LAMAG.COM - CAPABILITIES
790K+ SOCIAL MEDIA
FOLLOWERS
95K+ INSTAGRAM FOLLOWERS
96K+ FACEBOOK
FOLLOWERS
485K+ TWITTER
FOLLOWERS
88K+ FOOD INSTAGRAM
FOLLOWERS
26K+ FOOD TWITTER
FOLLOWERS
T H R E E S E C T I O N S O F O F F E R I N G S
LAmag.com Display Opportunities• Cross-Platform Homepage Takeovers, Channel Roadblocks, and ROS • Seasonal Editorial Sponsorship Packages • 1-2 Minute Video Produced by Custom Team
Custom Content & Social• Custom Sponsored Content for organic promotional integration• Sponsored Social posts across Facebook, Twitter, and Instagram• Custom Instagram Top Story curated by Social Team
Editorial & Special Offers Newsletters• Food News, Weekend Guide, The Daily, Travel • Dedicated Emails
Our Social Numbers are Competitive
FOR MORE INFORMATION CONTACT YOUR LOS ANGELES MAGAZINE SALES REPRESENTATIVE OR CAITLIN CULLEN AT [email protected]
Align your brand with our award winning content reaching influential thought leaders across the country. LAmag.com elevates brand recall with unique native advertising opportunities and custom integrations.
E V E N T S
Los Angeles magazine produces and supports signature and client events throughout the year including one-of-a-kind sponsorship experiences.
Event Sponsorship Benefits include:
• Meaningful sponsor activations
• Category exclusivity
• Creative product display
• Brand Ambassador engagement
• Significant branding and ROI
• High ratio of qualified attendees
• Skillful data collection and follow-up
• Activities that keep guests engaged from start to finish
LOS ANGELES MAGAZINE EVENTS
SIGNATURE AND PARTNER EVENTS
January Best New Restaurants
March Whiskey Festival
May Burgers Bourbon + Beer
June LAWineFest
July Concern Foundation Block Party
August FIT LA
September LA Opera Wine Terrace
October The Food Event
November Baby and Beyond
December Holiday Spirits Tasting Event
C U S T O M P U B L I S HIN G
LOS ANGELES MAGAZINE CUSTOM PUBLISHING
Los Angeles magazine Custom Publishing creates and delivers authentic, content-driven products for brands and businesses
• Los Angeles magazine Custom Publications º 2019 Los Angeles Dining Guide º 2019 Los Angeles magazine Mandarin Edition º Baby and Beyond magazine
• L.A. Tourism º Los Angeles Official Visitors Guide º Los Angeles Meeting & Travel Professionals Guide º LA Tourism International Maps
• Santa Monica Travel & Tourism º Santa Monica Official Visitors Guide & Map º SantaMonica.com
• Visit West Hollywood º West Hollywood Official Visitors Guide
• Marina del Rey Convention and Visitors Bureau º Marina del Rey Destination Guide 2019
• GIVE, A Charitable Registry º Give Los Angeles º Give Los Angeles Challenge
LOS
AN
GE
LES
OF
FIC
IAL V
ISITO
R’S
GU
IDE
PR
ESE
NT
ED
BY
TH
E LO
S A
NG
ELE
S T
OU
RISM
& C
ON
VE
NT
ION
BO
AR
D2
018
DISCOVERLOSANGELES.COMLOS ANGELES TOURISM & CONVENTION BOARD
The Arts District, Downtown
O F F I C I A L V I S I T O R S G U I D E 2018
2 0 1 9 D E S T I N A T I O N G U I D E
OFFICIAL VISITORS GUIDE 2018/19
SA
NTA
MO
NIC
A O
FF
ICIA
L VIS
ITOR
S G
UID
E 2
01
8/19
STAY 40 hotels to call
home, from beachfront luxe to
vintage gems
DINE Where to
fi nd the best SoCal-fresh
eats
PLAY
How to catch a wave, bike
the sights, and snap the scene
千禧一代的玛莎斯图尔特
SGV的奢华腕表和超级跑车
美食何处觅
你的下一个心头爱
( T H E B E S T O F L . A . )
F A L L F A S H I O N S H O W C A S E | 秋季时尚秀
L.A.
最佳精选
更多内容
105
FALL 2018LAMAG.COM
20
17H
OW
PE
OP
LE
MA
KE
A D
IFF
ER
EN
CE
HOW PEOPLE MAKE A DIFFERENCE
P R E S E N T E D B Y
DINING LAFROM THE
PUBLISHERS OF
P R E S E N T E D B Y
A CURATED GUIDE TO 162 OF L.A.’S BEST RESTAURANTS
$3.99SPRING 2018 LAMAG.COM
ICONIC DISHESFOOD HALLSSTAR CHEFS
ICONIC
PLUS
WHERE TO EAT RIGHT NOW
DINING_LA_COVER.indd 1 3/29/18 4:30 PM
FF
ICIA
L V
ISIT
OR
S G
UID
E 2
018
visitwesthollyw
ood.com
OFFICIAL VISITORS GUIDE 2018/2019
BUZZWORTHY SPOTS Top Picks for Brunch, Al Fresco Dining,
and Rooftop Cocktails
STAY AWESOMEHip and Historic Hotels
VISITWESTHOLLYWOOD.COM
DISCOVERTHE HEART
OF L.A.
For further information including rates and editorial calendar, please contact
Caitlin Cullen Advertising Director [email protected]
323-801-0089