2019 Media Pack - prodrivermags.comoperators of private hire and chauffeur vehicles and, outside London, taxi operators. The readership includes extremely large fleets such as Addison

CAR OFTHE YEAR

2019

2019 Media Pack

• The ProDriver brand• Reader statistics• Sponsorship opportunities

• 2019 features & deadlines• Digital data/rates• Mechanical data/ad rates

www.prodrivermags.com

PRO DRIVER 2019 | Page 1

Professional Driver is an authoritative and campaigning monthly publication serving the UK private hire, taxi and chauffeur sector, one of the most dynamic

and growing parts of the UK fleet and business car market.

Accurately targeted circulationProfessional Driver is a controlled-

circulation, business-to-business magazine with a monthly frequency (12 issues a year) and a circulation of 11,000. The publication was launched May 2009, and was bought by its management team in January 2010. The sector accounts for significant sales of large cars, with a rich mix of up-market saloons, luxury SUVs and MPVs. The market is significant too - total licensed vehicle numbers in England increased by 9.3% to 242,200 from 2013-14. In addition, there are approximately 21,000 taxi and private hire vehicles in Scotland and 9,000 in Wales. In England, there has been an overall 31.2% increase in licensed vehicles since 2005.

Professional Driver circulates to all UK fleet operators of private hire and chauffeur vehicles and, outside London, taxi operators. The readership includes extremely large fleets such as Addison Lee, several thousand UK operators with in excess of 50 cars, and smaller niche operators, right down to one-car licenced chauffeur operators.

Award-winning, targeted contentThe companies operating in the sector are highly

professional, and have a need for information, news, features and advice designed to help them operate both profitably and professionally. Our targeted editorial mix offers market-specific news, features, operator profiles, road tests written specifically for chauffeurs and operators, and business advice stories. The magazine is a business-to-business title, but presented in a more consumer-oriented format than most automotive B2B titles. We carry an extensive news section

Introduction

every month, all of it specifically generated for our readership. This incisive news is largely exclusive to Professional Driver and is generally not available elsewhere, other than our magazine and our website, which is used to keep rolling stories going and keep a flow of stories in between our monthly publishing slots. Professional Driver Editor Mark Bursa was voted Business Writer of the Year in the 2013 Guild of Motoring Writers’ Awards on the strength of Professional Driver’s editorial content.

Professional Driver Buyers’ GuideProfessional Driver publishes a comprehensive

annual reference guide to new cars suitable for our readers – the first such guide dedicated to our sector. It contains tests, photos and data of 75 of the most popular cars aimed at our industry – everything from full-sized chauffeur cars to seven-seater minivans, luxury SUVs and more humble saloons and estates suitable for minicab work. All the cars have been thoroughly tested by the Professional Driver editorial team – data includes real-world fuel economy figures derived from our own comprehensive road tests. We also include Whole-Life Cost Tables for all the cars in the Guide, with data from highly respected analysts Fleet Audits. These have been exclusively developed for Professional Driver and are based on three years and 50,000 miles per annum, typical for our sector.


Professional Driver QSi AwardsOur Quality, Service and Innovation (QSi) reader

awards were launched in 2013. This initiative recognises the best companies and drivers in the private hire and chauffeur sector. There are 11 categories, and Gold, Silver and Bronze awards are presented in each one. Entries were of an extremely high standard, and around 350 people attend an annual black tie dinner, held at the Effingham Park Hotel near Gatwick Airport in November. The QSi Awards and the Car of the Year Awards are presented at the event. It has become a major feature of the calendar for our sector, and is the only event of its kind for operators in our industry.

Professional Driver Car of the Year Awards

The Professional Driver Car of the Year Awards was launched in 2009. It is the most thorough reader-judged car awards programme in the automotive industry. There are seven categories and an overall winner. Each year we organize a judging event at Sandown Park race course in Surrey, where around 50 vehicles are supplied for judging in seven categories. In 2016 around 100 judges participated, including more than 30 heads of leading companies in our industry. Cars are tested on the road and on site, with thorough judging criteria aimed at assessing their worth for our readers’ purposes. The winners are presented at our QSi Awards dinner in November.

The iCabbi ProDriver 100The ProDriver 100 is the definitive league table of

the UK’s private hire and taxi industry. It is compiled in partnership with leading computer systems supplier

iCabbi. The ProDriver 100 ranks the leading UK companies in order of fleet size. It is a unique piece of major research and is presented as a supplement within Professional Driver. Britain’s 100 largest private hire and taxi fleets operate in excess of 40,000 vehicles – close to 20% of the estimated 260,000 vehicles operated for hire and reward in the UK.

ProDriver Congress LondonIn 2016, Professional Driver launched another

major reader engagement initiative with a one-day conference at the Heathrow Renaissance Hotel, addressing major issues, including TfL regulations, Heathrow Airport, combatting new market entrants such as Uber, and the adoption of technology. We plan to repeat and expand this event in 2017, adding a supplier exhibition. And we are working on plans to adapt the Congress format into a number of regional events.

WebsiteIn addition to a monthly magazine, we put together

a well-read website containing unique news, features and road tests. Professional Driver has a strong online following with 8,000 readers of our digital edition each month. Subscribers receive an email containing a link to their personal edition and a brief overview of what is included in each monthly edition. The website also includes information about awards and events, and allows readers to register online for events such as ProDriver Congress, and to enter online for the QSi Awards.

www.prodrivermags.com

Private Hire 32%Taxi (Hackney Carriage) 29%Chauffeur 28%Vehicle Manufacturer 3%Other Supplier 5%Unknown 3%

1 - 17%Between 2 - 10 35%Between 10 - 30 9%Between 30 - 11 15%100+ 18%

1 car 17%Between 2 - 10 cars 35%Between 10 - 30 cars 11%Between 30 - 100 cars 17%100+ cars 16%Unknown 6%

The following statistics are an analysis of the circulation of Professional Driver magazine from January 2019 to December 2019

Readership Statistics

Company’s Main Business

Number Of Employees

Number Of Cars


Business Owner 65%Business Owner/Driver 16%Employee Driver 3%Other 16%

I buy all the cars for the company fleet 74%I buy my own car 17%My car is provided by my company 9%

Financial Services 53Vehicle Service & Maintenance 53Insurance 82Training 46Staff Recruitment 78Fuel and other consumables 82Other 17None 6

Job Function

Vehicle Purchasing Responsabilities

Products/Services Bought

(Circulation = 11,000. Average readership per month = 30,000+)


Sponsorship & Eventswww.prodr ivermags .com

Sponsorship & Events

Promote your business with a 4-page Cover Wrap. Your promotion wraps around the outside of our standard issue; effectively givng you a front cover,

inside front, inside back and outside back cover all in one! This is a fantastic way for your promotion to be truly unmissable to the Professional Driver readership.

Stand out from the crowd with a Belly Band and double-page centre spread advertisement.

The band wraps around the front and back covers and effectively bookmarks your

centre-spread advertisement. When the reader picks up the magazie for the first time, the band

will ensure that your advertisement is the first inner content they will see.

The Belly Band bookmarks your advertisement

Cover Wrap Outside spread*

Cover Wrap Inside spread*

*This is a dummy cover, for illustrative purposes only

4-page Cover Wrap Promotion

Bellyband – plus Centre-spread Advertisement

Since Professional Driver was founded it has launched a number of additional events and brands, shown below. Sponsorship opportunities are available...

covers and effectively bookmarks your


covers and effectively bookmarks your covers and effectively bookmarks your covers and effectively bookmarks your

bookmarks your advertisement

For detailed proposals on sponsorship via our Cover Wrap, Bellyband plus other special position advertising opportunities, contact Paul Webb on 01959 547 000

inner content they will see.

The Belly Band bookmarks your advertisementadvertisementadvertisementadvertisement



Promote your businessPromote your business with a 4-page Cover Wrap.

special position advertising opportunities, contact Paul Webb on 01959 547 000special position advertising opportunities, contact Paul Webb on 01959 547 000special position advertising opportunities, contact Paul Webb on 01959 547 000

Promote your businessPromote your businessPromote your businessPromote your businessPromote your business

*This is a dummy band and advertisement, for illustrative purposes only

THE NEW BMW & SERIES,

DRIVING LUXURY.

Congress brings into focus the burning issues facing the industry

moving forward. Over 200 delegates are key business owners who operate within the industry and have a vested

interest in the congress debates.

As our industry partners are an integral and very important part of the congress we will

work closely together with you to ensure strong

visibility and provide you with a number of opportunities to interact with the delegates and

deliver your key message to the audience.

Don’t miss the chance to highlight your company by one or more of our diverse options

of sponsorship and exhibiting. We realise that every company has different marketing and strategic objectives, therefore a number of different sponsorship options are on offer.

ProDriver Congress London and Congress North 2018

Tuesday, 12th June, Renaissance Hotel, Heathrow

Sponsorship packages are available on request

For detailed proposals on sponsorship via our Cover Wrap, Bellyband plus other special position advertising opportunities,

please contact Paul Webb on 01959 547 000


Bellyband plus Centre-Spread Advertisement


www.prodr ivermags .comSponsorship & Events

















DRIVING LUXURY.






























DRIVING LUXURY.













Since Professional Driver was founded it has launched a number of additional events and brands, shown below.

Sponsorship opportunities are available...

Sponsorship & Events


Tuesday, 21nd May, Effi ngham Park Hotel



QSi Awards Dinner 2019Thursday, 21st November

Effi ngham Park Hotel, Copthorne, West Sussex

Our annual black tie dinner and celebration of the best operators, drivers and cars in the private hire and chauffeur industry. The fi fth edition of our QSi Awards was the biggest yet, with more than 450 people stretching our regular venue, the Effi ngham Park Hotel near Gatwick Airport, to the limit. We launched the Professional Driver QSi Awards back in 2013 with a simple aim – to recognise and reward the best private hire operators, chauffeur fi rms and drivers in the UK. And we’re certainly getting there judging by the feedback from this year’s event. We’ve also created a much-needed social event for this industry. We know how many

hours you must have spent waiting to pick up your customers outside black tie dinners and Christmas parties at this time of year. The QSi Awards evening is designed to be our readers’ chance to get dressed up and let their hair down. And more and more companies are taking tables, treating their staff to a well-earned end-of-year party. On the night, we handed out a total of 34 trophies to the winning companies and drivers. There were 10 different QSi categories, each with Gold, Silver and Bronze awards. So there was something for everyone, from the owner-driver chauffeur to the giant Private Hire fl eets.


Our annual black tie dinner and celebration of the best operators,

drivers and cars in the private hire and chauffeur industry.

The fifth edition of our QSi Awards was the biggest yet, with more than 450 people stretching

our regular venue, the Effingham Park Hotel near Gatwick Airport, to the limit. We launched the Professional Driver QSi Awards back in 2013 with a simple aim – to recognise and reward the best private hire operators, chauffeur firms and

drivers in the UK. And we’re certainly getting there judging by the feedback from this year’s event.

We’ve also created a much-needed social event

for this industry. We know how many hours you must have spent waiting to pick up your

customers outside black tie dinners and Christmas parties at this time of year. The QSi Awards

evening is designed to be our readers’ chance to get dressed up and let their hair down. And more and more companies are taking tables, treating their staff to a well-earned end-of-year party.

On the night, we handed out a total of 34 trophies to the winning companies and drivers.

There were 10 different QSi categories, each with Gold, Silver and Bronze awards. So there was

something for everyone, from the owner-driver chauffeur to the giant Private Hire fleets.

QSi Awards Dinner 2018Thursday, 22nd November,

Effingham Park Hotel, Copthorne, West Sussex


Sponsorship packages are available on requestSponsorship packages are available on request


The Professional Driver Car of the Year awards are firmly established as the biggest and best reader-judged automotive awards in the industry. Nobody else does it our way. The awards are among the most rigorous in the automotive industry.

We hold an annual judging day event at Sandown Park racecourse in Surrey, where we give our readers a rare chance to evaluate competing cars back-to-back, in real-world conditions. More than 60 cars are delivered to the venue for a full day’s evaluation. We invite many of the leading operators in the country to join us as judges for the day. In fact our 100-strong panel this year comprised heads of chauffeur and private hire firms, experienced

chauffeurs and carefully chosen editors and journalists, who bring their objective eye and road testing experience to bear. Judges complete 17-point score sheets for each car they test. They drive the cars, ride in the back seats and test out the load space.

There are seven categories. As well as chauffeur cars, executive vehicles

and private hire cars, we choose the best MPV for chauffeuring, the best Car of the Year Judging Day 2018 Tuesday, 11th September and Wednesday, 12th, September Sandown Park Racecourse, Esher, Surrey estate car and the best luxury SUV for when tough winter conditions mean a serious 4x4 is needed. We also choose the best Green car, open to electric, plug-in hybrid or zero emission alternative fuel vehicles.

Car of the Year Judging Day 2019Tuesday, 11th September and Wednesday, 12th September

Sandown Park Racecourse, Esher, Surrey

CAR OFTHE YEAR

2019


An overall Professional Driver Car of the Year is chosen from the seven category winners. All the winners are announced at our QSi Awards dinner in November at the Effingham Park Hotel, near Gatwick Airport.

This year we have extended the judging to two days on September 11th and 12th. This is in response to the high demand we have from operator throughout the UK to work with us as judges and ultimately give them the opportunity to drive all the shortlisted cars in a specific category one after the other.

We are opening both days to manufacturers to bring their mobile units with an appropriate display area and to offer further test drives to the invited judges perhaps on cars not featured on the shortlists.

We are aiming to have around 300 judges this year all of whom are involved with the buying process at their respective operations.

We will be hosting two dinners on the night before the awards and the middle night. The middle night is available for sponsorship.

Cost to be involved on both days £2500 + VAT.Sponsorship packages available on request


July 2019 issueMarketing, social media and making

the most of your budget.Copy date: Friday, 22nd June

August 2019 issueSpecial Edition: Our Annual Buyers’ Guide to

private hire and chauffeur carsCopy date: Friday, 20th July

September 2019 issueElectric and autonomous vehicles.

Copy date: Friday, 24th August

October 2019 issueThe ProDriver 100. Our annual league

table of the biggest taxi and private hire operators in the UK.

Copy date: Friday, 21st September

November 2019 issueTyre test.

Copy date: Friday, 19th October

December 2019 issueSpecial Edition: 2019 QSi and Car

of the Year Awards winners.Copy date: Friday 23rd November

We will of course have all the latest news, analysis, comment and business advice in every issue as well as regular technology updates, road tests, used car profi les, and

operator features, as well as our Suppliers’ Directory.

2019-2020 Copy Dates and Deadlines

January 2020 issueThe QSi winners and the secrets

to their successCopy date: Thursday 20th December 2018

February 2020 issueBuying your approved used car.

Copy date: Thursday 24th January

March 2020 issueRecruitment, training and employment special.

Copy date: Friday, 22nd February

April 2020 issueProducts and gadgets: Best buys.

Copy date: Wednesday, 22nd March

May 2020 issueTechnology and software.

Copy date: Friday, 20th April

June 2020 issueInsurance, accident management and licenced replacement cars.Copy date: Tuesday, 22nd May

2019 2020


2018 Copy Dates/Deadlineswww.prodr ivermags .com

May 2018 issueTechnology and software.

Copy date: Friday, 20th April..................

June 2018 issueInsurance, accident management and

licenced replacement cars.

Copy date: Tuesday, 22nd May..................

July 2018 issueMarketing, social media and making the most

of your budget.

Copy date: Friday, 22nd June..................

August 2018 issueSpecial Edition: Our Annual Buyers’ Guide to

private hire and chauffeur cars

Copy date: Friday, 20th July..................

September 2018 issueElectric and autonomous vehicles.

Copy date: Friday, 24th August..................

October 2018 issueThe ProDriver 100. Our annual league table of the

biggest taxi and private hire operators in the UK.

Copy date: Friday, 21st September

November 2018 issueTyre test.

Copy date: Friday, 19th October..................

December 2018 issueSpecial Edition: 2018 QSi and Car of the

Year Awards winners.Copy date: Friday 23rd November

..................

2019

January 2019 issueThe QSi winners and the secrets to their success

Copy date: Thursday 2oth December 2018..................

February 2019 issueBuying your approved used car.

Copy date: Thursday 24th January..................

March 2019 issueRecruitment, training and employment special.

Copy date: Friday, 22nd February..................

April 2019 issueProducts and gadgets: Best buys.

Copy date: Wednesday, 22nd March

We will of course have all the latest news, analysis, comment and business advice in every issue as well as regular technology updates, road tests, used

car profiles, and operator features, as well as our Suppliers’ Directory.


Professional Driver Digital

www.prodrivermags.com on average receives in excess of 100,000 page impressions per month and with a constant update of the latest news and features within the industry and with the use of social media we are constantly doing our best to direct traffi c to our comprehensive website.

Digital advertising options & rates are displayed below:

Professional Driver Digitalwww.prodr ivermags .com

Digital advertising options & ratesAdvert Type Size File Type Expected Max Initial Cost Per

File Size Month*

Top Banner 468 x 60 JPEG, GIF, Rich media 20K £2,250Pixels 3rd party tag

Bottom Banner 468 x 60 JPEG, GIF, Rich media 20K £1,100Pixels 3rd party tag

Skyscraper 120 x 600 JPEG, GIF, Rich media 25K £1,400Pixels 3rd party tag

Button Small 120 x 60 JPEG, GIF, Rich media 10K £650Pixels 3rd party tag

Button Large 120 x 120 JPEG, GIF, Rich media 10K £750Pixels 3rd party tag

Overlays N/A Rich Media 3rd party tag 40K £2.500

Home Page Takeover £5,500

Traffic Information Sponsorship £850

Flight Information Sponsorship £850

Latest Issue Sponsor £800

Single E-shot £650

*All of these prices are subject to a VAT charge at the current prevailing rate.

Prodrivermags.com analytics8,326 digital copies of the magazine per month

The report for the magazine online is:

Unique: 2322Visits: 4569

The latest analytics show our usage between January 1st and December 31st 2017

Sessions 310,909

Users 82,213

Pageviews 524,078

Pages / Session 1.69

Avg. Session Duration 00:01:41

Bounce Rate 68.77%

% New Sessions 80.17%

32.15% of online are using a mobile

17.83% a tablet

We have 8259 email subscribers and the average open rate is running at20%.

Email shots*With our controlled circulation and comprehensive subscription process we benefit from retaining accurate and relevant data including email addresses. We give you the platform to promote your brand, products and services to over 8,000 operators quickly and easily. All you need to do is supply us with artwork in HTML format

and we will handle delivering your message to thousands of operators from the private hire, taxi and chauffeur industry.*Our Email Shots is charged at £750+VAT

Email campaign results Example from actual e-shotWe have 8259 email subscribers and the average open rate is running at 20%. This is the report from the recent e-shot we ran:

Send time: Tue 17 Nov 2015, 15:20From: ProDriverMags (editor)

Key statistics for this campaign:

How does this Our results compare with your

average results:

Sent 8,259

Delivered 100%

Bounced 0%

Opened 33% (2725) +13.67%

Clicked 6% (163) +3%

Shared Forwards 0

Unsub 0% (4) -0.08%

Complaints 0% (0)

www.prodrivermags.com on average receives in excess of 100,000 page impressions per month and with a constant update of the latest news

and features within the industry and with the use of social media we are constantly doing our best to direct

traffic to our comprehensive website. Digital advertising options &

rates are displayed below:

Digital Advertising Options & Rates


Email shots* With our controlled circulation and comprehensive subscription process we benefi t from retaining accurate and relevant data including email addresses. We give you the platform to promote your

brand, products and services to over 8,000 operators quickly and easily. All you need to do is supply us with artwork in HTML format and we will handle delivering your message to thousands of operators from the private hire, taxi and chauffeur industry.*Our Email Shots is charged at £750+VAT

Email campaign resultsExample from actual e-shot We have 8259 email subscribers and the average open rate is running at 20%. This is the report from the recent e-shot we ran:

Send time: Tue 14 May 2019, 15:20From: ProDriverMags (editor)


Prodrivermags.com Analytics8,326 digital copies of themagazine per month

The report for the magazine online is:Unique: 2322Visits: 4569


We have 8259 email subscribers and the average open rate is running at 20%.



File Size Month*











Single E-shot £650






Sessions 310,909

Users 82,213

Pageviews 524,078



Bounce Rate 68.77%



17.83% a tablet








average results:

Sent 8,259

Delivered 100%

Bounced 0%

Opened 33% (2725) +13.67%

Clicked 6% (163) +3%

Shared Forwards 0

Unsub 0% (4) -0.08%

Complaints 0% (0)







File Size Month*











Single E-shot £650






Sessions 310,909

Users 82,213

Pageviews 524,078



Bounce Rate 68.77%



17.83% a tablet








average results:

Sent 8,259

Delivered 100%

Bounced 0%

Opened 33% (2725) +13.67%

Clicked 6% (163) +3%

Shared Forwards 0

Unsub 0% (4) -0.08%

Complaints 0% (0)






Pro Driver Media Ltd, 1E The Courtyard, Market Square, Westerham KENT TN16 1AZ

www.prodr ivermags .com

Advertising options & rates 1 insertions 6 insertions 12 insertions

Double Page Spread £3,688 £3,135 £2,766

Full Page £2,069 £1,756 £1,590

Half Page £1,160 £1,055 £932

Quarter Page £689 £625 £577

Classified £30 SCC

Directory £550 for 12 issues (basic entry) £750 for 12 issues and online directory entry (enhanced)Inserts POA

Mechanical Data Double page spread (DPS)

Trim area: 420mm x 297mm Type area: 400mm x 270mm Bleed size: 426mm x 303mm

Half pageHorizontal type area: 186mm x 132mmHorizontal bleed size: 216mm x 152mm

Vertical type area: 90mm x 270mm

Vertical bleed size: 104mm x 303mm

Quarter Page

Vertical type area: 90mm x 130mm – Horizontal type area: 186mm x 62mm

Single page

Trim area: 210mm x 297mmType area: 186mm x 270mmBleed size: 216mm x 303mm

Mark Bursa – EditorT: 01932 858575

E: [email protected]

Contact – Pro Driver Media LtdPaul Webb – Publisher

T: 01959 547 000E: [email protected]


Advertising Options & Rateswww.prodr ivermags .com

Advertising options & rates 1 insertions 6 insertions 12 insertions

Double Page Spread £3,688 £3,135 £2,766

Full Page £2,069 £1,756 £1,590

Half Page £1,160 £1,055 £932

Quarter Page £689 £625 £577

Classified £30 SCC

Directory £550 for 12 issues (basic entry) £750 for 12 issues and online directory entry (enhanced)Inserts POA

Mechanical Data Double page spread (DPS)

Trim area: 420mm x 297mm Type area: 400mm x 270mm Bleed size: 426mm x 303mm

Half pageHorizontal type area: 186mm x 132mmHorizontal bleed size: 216mm x 152mm

Vertical type area: 90mm x 270mm

Vertical bleed size: 104mm x 303mm

Quarter Page

Vertical type area: 90mm x 130mm – Horizontal type area: 186mm x 62mm

Single page

Trim area: 210mm x 297mmType area: 186mm x 270mmBleed size: 216mm x 303mm

Mark Bursa – EditorT: 01932 858575


Contact – Pro Driver Media LtdPaul Webb – Publisher



Mechanical Data

Contact - Pro Driver Media LtdPaul Webb - Publisher


Mark Bursa - EditorT: 01932 858 575



Documents

2019 Media Pack - prodrivermags.comoperators of private hire and chauffeur vehicles and, outside London, taxi operators. The readership includes extremely large fleets such as Addison