2019PRSA HEALTHACADEMYCONFERENCE

SIZZLING HOT: A HEALTH CARE

COMMUNICAT IONS

CONVERGENCE

APRIL 24–25, 2019 • PHOENIX

About the PRSA Health Academy Conference

The PRSA Health Academy’s Annual Conference addresses the emerging challenges and opportunities arising in today’s rapidly changing health care communications landscape.

This Conference attracts nationally renowned speakers and attendees from all sectors and industries.

About the PRSA Health Academy

Seeking to enhance the quality and stature of health care public relations, the members of the Health Academy represent a variety of health-care-related organizations including hospitals, health systems, academic medical centers, pharmaceutical companies, public relations agencies, device manufacturers, biotech companies, medical and dental associations, health plans, managed care organizations, insurance companies, long-term rehabilitation facilities, alternative and complementary health organizations, health education and research organizations, foundations and government health units.

Access to a Dynamic Conference With Increasing Attendance

Throughout the year, the Health Academy offers its nearly 800 members opportunities for education and discussion on best practices as well as the latest issues facing health care PR professionals. The PRSA Health Academy Conference traditionally attracts more than 200 public relations practitioners. This Conference is your organization’s chance to gain visibility and engage with these communications professionals.

Contact With Senior-Level Communicators Who Make Decisions About Products and Services

Conference attendees are primarily representatives from hospitals, pharmaceutical, biotechnology and medical device companies, associations/foundations, insurers and public policy organizations.

• In 2018, nearly 77 percent ofattendees were directors orsenior-level public relationsprofessionals. Nearly 24percent of all attendees had thetitle of vice president or above.

• By sector, 23 percent of allattendees were from hospitals or clinics. Another 23 percent represented public relations/communications firms, while 15 percent were from the media or media services companies. An additional 15 percent worked for government/nonprofit organizations, and 10 percent worked for pharmaceutical, biotechnology and medical device companies.

Gain Insight Into Senior Leaders’ Challenges and Objectives

Sponsors are encouraged to attend Conference sessions to find out firsthand what their target customers want.

The PRSA 2019 Health Academy Conference Offers You the Following Benefits as a Sponsor:

“Sponsoring the 2018 Health Academy Conference was a great way for our agency to raise its visibility among all health sectors. Attendees saw our logo prominently displayed throughout the meeting and we were able to expand our network with influential contacts and leaders in the field.”

Sharon Reis

PrincipalThe Reis Group

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More than 30 industry leaders facilitate breakout sessions and networking roundtables. Speakers have included notables such as:

• Beth Battaglino, RN, CEO, HealthyWomen• Dr. Camille Wardrop Alleyne, associate program

scientist for International Space Station Program,NASA Johnson Space Center, Houston

• Dr. Ezekiel Emanuel, M.D., Ph.D., vice provost forglobal affairs and chair of Medical Ethics and HealthPolicy, University of Pennsylvania

• Christian Clymer, vice president of public affairs andcommunications, PhRMA

• Andrew C. von Eschenbach, M.D., president,Samaritan Health Initiatives

• James A. Robinson, president, Astellas Americas• Michael F. Roizen, M.D., chair, Cleveland Clinic

Wellness Institute, Chief Wellness Officer• Sara Eggers, Ph.D., senior economist, Office of

Program and Strategic Analysis/Office of StrategicPrograms, Center for Drug Evaluation and Research,U.S. Food and Drug Administration

• Dave Daigle, communications director, Centers forDisease Control and Prevention

• Abbigail Tumpey, associate director ofcommunications science, Centers for Disease Controland Prevention

• Regina M. Benjamin, M.D., MBA, 18th U.S. SurgeonGeneral

• Kevin Pho, M.D., founder, KevinMD.com

Other influential speakers in recent years include:

• Justin DeJong, vice president, communications,American Medical Association

• Alissa Crispino, vice president, media advocacy &communications, American Cancer Society CancerAction Network

• Kristine Grow, senior vice president,communications, America’s Health Insurance Plans

• Al Tompkins, senior faculty for broadcast and online,The Poynter Institute

• Douglas E. Schoen, founding partner, Penn Schoen &Berland

• Kimberley Leonard, health care reporter, U.S. News &World Report

• Phil Galewitz, senior correspondent, Kaiser HealthNews

• Marjorie Bekaert Thomas, president, IvanhoeBroadcast News

• Thomas Nickels, executive vice president forgovernment relations and public policy for theAmerican Hospital Association (AHA)

• Mary Agnes Carey, senior correspondent, KaiserHealth News

• David Meerman Scott, marketing strategist,Freshspot Marketing LLC; author, “The New Rules ofMarketing & PR”

• Fred Cook, CEO, Golin• Jane Brody, health columnist, The New York Times• Bob Edwards, host, “The Bob Edwards Show” on

Sirius XM Radio and “Bob Edwards Weekend”• Roger Simon, chief political columnist, Politico• Elizabeth Cohen, health reporter, CNN

The Opportunity to Promote Sponsor Offerings

Health Academy members rely on a variety of service providers to accomplish their goals and adhere to best practices.

• Attendees are interested in sponsor offerings such as media monitoring and measurement tools, website services pressrelease optimization and distribution as well as project management and productivity software.

• PRSA promotes its Conference sponsors’ names, logos, products and services to Conference attendees and additionalvenues (depending on sponsorship level).

• PRSA will maximize opportunities for visibility beyond the annual Conference attendees to the entire Health Academymembership.

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Presenting Sponsor — $10,000 Major billing in all Conference communications and sponsorship of a Conference networking reception

Two Available

Benefits Include:

• Opportunity to address Conference attendees for upto 10 minutes at one of four General Sessions.

• Verbal acknowledgment of sponsorship at eachgeneral attendance event (an average of 200 people).

• Signage throughout the three-day Conference: twolarge signs and numerous PowerPoint presentations.

• Exclusive sponsorship of the Meet the HealthAcademy Leadership Reception or second nightnetworking reception.

• Brand logo displayed in Conference collateral mailedto 1000+ prospective attendees.

• Brand logo in Conference emails distributed to PRSAmembership bi-monthly, 10 times.

• Three complimentary registrations valued at $2,925.• Use of attendee mailing list (direct mail and Excel).• Opportunity for one staff member to attend the

Section’s Executive Committee dinner.• One premium item in the Conference attendee bag.• One 4-by-6 exhibit table outside the main Conference

General Session room.• Recognition in PRSA social media channels

(Facebook, Twitter, etc.) 3‒4 times.

Additional Benefits Include:

• A 2018 Health Academy brown bag audio teleseminarand major billing in all communications.

• Post-Conference article in quarterly newsletterdistributed to Health Academy membership (up to800 members).

Event Sponsor — $6,000Sole sponsorship of a Conference General Session (three opportunities)

Benefits Include:

• Signage throughout the three-day Conference: twolarge signs and numerous PowerPoint presentations.

• Verbal acknowledgment of sponsorship from thepodium at all General Sessions (an average of 200people).

• Brand logo displayed in Conference collateral mailedto 1000+ prospective attendees.

• Brand logo displayed in Conference program and onwebsite.

• Two complimentary registrations valued at $1,950.• One premium item in the Conference attendee bag.• Recognition in PRSA social media channels

(Facebook, Twitter, etc.) 3‒4 times.• Sponsor recognition in Conference email blasts.• Use of attendee mailing list (direct mail and Excel).• One 4-by-6 exhibit table outside the main Conference

General Session room.

Sponsorship Opportunities

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Conference Sponsor — $3,500

Benefits Include:

• Signage throughout the three-day Conference: twolarge signs and numerous PowerPoint presentations.

• Verbal acknowledgment of sponsorship from thepodium at all General Sessions (an average of 200people).

• Brand logo displayed in conference brochure mailedto 800+ prospective attendees.

• One complimentary registration valued at $975.• Brand logo displayed in Conference program and on

Conference website.• One premium item in the conference attendee bag.• Recognition in PRSA social media channels

(Facebook, Twitter, etc.) 3‒4 times.• One 4x6 exhibit table outside the main conference

general session room.

Supporting Sponsor — $1,500

Benefits Include:

• Signage throughout the three-day Conference: twolarge signs and numerous PowerPoint presentations.

• Verbal acknowledgment of sponsorship from thepodium at all General Sessions (an average of 200people).

• Brand logo displayed in conference program and onConference website.

• Recognition in PRSA social media channels(Facebook, Twitter, etc.) 3‒4 times.

• One representative may attend the networkingreception.

Friend of the Conference — $500

Benefits Include:

• Signage throughout the three-day Conference: twolarge signs and numerous PowerPoint presentations.

• Verbal acknowledgment of sponsorship from thepodium at all General Sessions (an average of 200people).

• Brand logo displayed in Conference program and onConference website.

Sponsorship Opportunities

Ready to commit?

Contact John Kesaris, Coordinator, Corporate Development & Industry Partnerships, via email at john.kesaris@prsa.org or (212) 460-1406.

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