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2020 ALCOHOL TRENDS AND HOLIDAY PREVIEW
WEDNESDAY, NOVEMBER 18, 2020
MICHELLE KORSMOPRESIDENT AND CEO
DALE STRATTONANALYST
SLY COSMOPOULOSDIRECTOR OF BEVERAGE
MARKETING
SPIRITS AND WINE CONTINUE TO GAIN MOMENTUM
12 Month Rolling % Change vs. LY
-0.2% -0.3% -0.6%
0.5% 0.5% 0.4%1.0%
1.7% 2.0%2.4%
3.1% 2.9% 2.6%3.2% 3.0% 2.9%
3.3%
4.3% 4.6%5.3%
-2.6% -2.9% -3.1%
-1.7% -1.5% -1.6%-0.9%
-0.4% -0.1%
0.1%
-4.0%
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
Dec Jan Feb Mar Apr May Jun Jul Aug Sep
Total Spirits Wine
3.2% 3.3%5.3%
4.4%
9.0%
13.6%
2.3%
-2.2%
-21.6%
-31.4%-35.0%
-30.0%
-25.0%
-20.0%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
Q-4 2019 Q-1 2020 Q-2 2020 Q-3 2020
Total Spirits Spirits Off Spirits On
-1.7% -0.9%0.1%
-0.9%
3.2%6.1%
-2.1%
-6.3%
-25.1%
-35.8%
-40.0%
-35.0%
-30.0%
-25.0%
-20.0%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
Q-4 2019 Q-1 2020 Q-2 2020 Q-3 2020
Total Wine Wine Off Wine On
Spirits Wine
THE IMPACT OF SHELTER IN PLACE EVIDENT IN ON-PREMISE TRENDS
12 Month Rolling % Change vs. LY
6
THE CONSUMER ISN’T READY!
SPIRITS SHARE BY PREMISE
Month Rolling % Change vs. LY & Internal Projections
18.6% 18.6% 18.6% 17.8% 16.2% 15.0% 14.2% 13.3% 12.6% 12.1% 11.4% 10.6% 9.8%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
On-Premise Off-Premise
2020 Projected2020 Actual
WINE SHARE BY PREMISE
12 Month Rolling % Change vs. LY & Internal Projections
14.8% 14.8% 14.8% 14.0% 12.6% 11.6% 10.9% 10.2% 9.7% 9.2% 8.5% 8.0% 7.4%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
On-Premise Off-Premise
2020 Projected2020 Actual
REGIONAL DIFFERENCES EVIDENT
12-Month Rolling On-Premise Percentage Point Change From Previous Month Wine & Spirits Combined
-10.0%
-9.0%
-8.0%
-7.0%
-6.0%
-5.0%
-4.0%
-3.0%
-2.0%
-1.0%
0.0%
March April May June July August September
West Midwest Northeast South
September EndingWest -36.6%Midwest -32.4%Northeast -38.5%South -29.3%
-3.3% to -4.3%
-1.6% to -3.5%
-7.8% to -8.5%
-2.8% to -6.3%
-3.0% to -4.6%-3.2% to -4.8%
-6.0% to -9.4%
12 Month Rolling September 2020 Ending
SPIRITS BY CLASS
1.1%
7.0% 8.6%
2.5% 0.8%
3.4%
14.7%
45.8%
0.3% -1.8% -4.5%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
VODK
A
US W
HISK
EY
TEQU
ILA RUM
CORD
IALS
CANA
DIAN
BRAN
DY/C
OGNA
C
COCK
TAILS GI
N
SCOT
CH IRISH
Share Trend
12 Month Rolling September 2020 Ending
SPIRITS BY CLASS ON-PREMISE ONLY
-34.3%
-24.8%
-28.0%
-33.9% -32.7%
-30.4%
-35.7%
-40.1%
-22.3%
-39.0%
-11.7%
-45.0%
-40.0%
-35.0%
-30.0%
-25.0%
-20.0%
-15.0%
-10.0%
-5.0%
0.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
VODK
A
TEQU
ILA
CORD
IALS
WHI
SKEY
- US
RUM
CANA
DIAN IR
ISH GIN
BRAN
DY/C
OGNA
C
SCOT
CH
COCK
TAILS
Share Trend
+2+1
+4+1
12 Month Rolling September 2020 Ending
ON-PREMISE SHARE CHANGE SINCE FEBRUARY
-1.2%
1.1%
0.7%
-0.4%
-0.2%
0.3%
-0.2%
-0.5%
0.3%
-0.2%
0.2%
VODKA
TEQUILA
CORDIALS
WHISKEY - US
RUM
CANADIAN
IRISH
GIN
BRANDY/COGNAC
SCOTCH
COCKTAILS
12 Month Rolling February 2020 Ending
SPIRITS BY CLASS ON-PREMISE ONLY PRE COVID
1.2%
8.6%
1.1%2.5%
-0.2%
-3.7%
1.6%
0.1%
1.8%
-5.1%
8.1%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
VODK
A
TEQU
ILA
CORD
IALS
WHI
SKEY
- US
RUM
CANA
DIAN IR
ISH GIN
BRAN
DY/C
OGNA
C
SCOT
CH
COCK
TAILS
Share Trend
WINE BY VARIETAL
-2.7%
3.9%1.6%
-0.3%
0.6%
7.2% 9.5%
-0.2%
-9.7%
-5.8%
-0.2% -0.3%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
CHAR
DONN
AY
RED
BLEN
DS
CABE
RNET
SAUV
SPAR
KLIN
G
PINOT
GRIG
IO
SPEC
IALT
Y
SAUV
BLAN
C
PINOT
NO
IR
MERL
OT
WHI
TE BL
ENDS
MOSC
ATO
ROSE
Share Trend
12 Month Rolling September 2020 Ending
WINE BY VARIETAL ON-PREMISE ONLY
-34.6%-38.5%
-35.8%
-33.2%
-36.3%
-33.6%
-35.1% -34.9%
-40.3%
-29.1%
-40.7%
-34.7%
-45.0%
-40.0%
-35.0%
-30.0%
-25.0%
-20.0%
-15.0%
-10.0%
-5.0%
0.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
SPAR
KLIN
G
CHAR
DONN
AY
CABE
RNET
SAUV
RED
BLEN
DS
PINOT
GRIG
IO
PINOT
NO
IR
SAUV
BLAN
C
WHI
TE BL
ENDS
MERL
OT
SPEC
IALT
YRO
SE
OTHE
R RE
D
Share Trend
+1
12 Month Rolling September 2020 Ending
+3
+2
+1
12 Month Rolling September 2020 Ending
ON-PREMISE SHARE CHANGE SINCE FEBRUARY
0.2%
-0.5%
0.0%
0.5%
-0.2%
0.1%
-0.1%
0.2%
-0.1%
0.4%
-0.3%
SPARKLING
CHARDONNAY
CABERNET SAUV
RED BLENDS
PINOT GRIGIO
PINOT NOIR
SAUV BLANC
WHITE BLENDS
MERLOT
SPECIALTY
ROSE
WINE BY VARIETAL ON-PREMISE ONLY PRE COVID
-4.0%
3.6%
-2.5%
-1.9%
-5.5%
-0.6%
2.9%
-7.0%
-10.6%
5.8%
-1.4%
-7.3%
-12.0%
-10.0%
-8.0%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
CHAR
DONN
AY
SPAR
KLIN
G
CABE
RNET
SAUV
PINOT
GRIG
IO
RED
BLEN
DS
PINOT
NO
IR
SAUV
BLAN
C
WHI
TE BL
ENDS
MERL
OTRO
SE
SPEC
IALT
Y
TABL
E RED
-OTH
ER
Share Trend
12 Month Rolling February 2020 Ending
1. Wine & Spirit Categories are Resilient!
2. Regional Differences are Important
3. The Consumer Will Decide When We Re-open
KEY TAKEAWAYS
THANK YOU!TO LEARN MORE ABOUT SIPSOURCE
CONTACT NICOLE ANDERSON AT [email protected]
MEDIA INQUIRIES: SEND FOLLOW UP QUESTIONS TOMICHAEL BILELLO AT [email protected]
INTERESTED IN BECOMING A WSWA MEMBER? CONTACT CATHERINE MCDANIEL AT [email protected]