2020 Digital Magazine Media Kit - Skin Care & Spa Magazine · Full Page Live Image: 7.875” x 10.375” (Keep important objects and text at least .25 inches away from trim) LIVE

DigitalMagazine

2020

THE

LEADING MAGAZINE FOR SKIN CARE & SPA

PROFESSIONALS

LNEONLINE.com

Our approach to the partnership between your brand and our platform is based on both meaningful and strategic cooperation as well as our past successes with company advertisements in this industry.

Our mission is to further YOUR growth!

Media Kit

1 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com

WORLDWIDE

AMERICAN EDITION

Les Nouvelles Esthétiques & Spa has been a leader in the world of esthetics for more than 60 years.

Our flagship publication in France has been joined over the years by 25 editions worldwide. Each magazine is unique to its culture and environment, yet they all share LNE & Spa’s mission to bring greater knowledge of esthetics and spa care to professionals.

Established in 1985, Les Nouvelles Esthétiques & Spa, American Edition, is the leading source of information for every segment of the skin care and spa industry in North America.

We provide skin care and spa professionals with inside informa-tion and trends on everything from spa treatments, business ideas, ingredients, medical breakthroughs, wellness, profiles on industry leaders, image... Twelve times throughout the year, Les Nouvelles Esthétiques & Spa delivers the highest quality news and stories in the industry on all multimedia platforms (digital, mobile, social).

THE MAGAZINE1

WELCOME TO OUR INTERNATIONAL NETWORK

OF SKIN CARE AND SPA PROFESSIONALS

ABOUT THE EDITOR

Our mission is not only to inform our

readers but to ignite and nourish their

passion for the skin care and spa field.

Samantha Garcia is the Managing Editor for LNE & Spa Magazine. She has a passion for writing, social media and content marketing. She believes that high-quality, consistent and engaging content helps brands establish themselves as leaders in their industry.Please connect with her at [email protected]


CIRCULATION2 80,000 MONTHLY READERS

THE RIGHT AUDIENCE

Les Nouvelles Esthétiques & Spa is read monthly by spa and skin care professionals with purchasing authority.

26.4%Skin Care

Salons

40.1%Spas andDay Spas

15.3%Full Service

Salons

10.2%Medspas

3.1%Wellness

Spas 2.1%Schools

2.8%Resort/

Destination Spas

TARGETED BUSINESSES

39.4%Spa

Professionals

9.6%Physicians/Nurses

5.3%Students

4.9%Massage Therapists 3.6%

Makeup Artists

37.2%Owners andManagers


DIGITAL MAGAZINE3Today’s consumers live in the era of the digital revolution. LNE & Spa is keeping up with the times by featuring the best skin care innovations, spa trends and industry tips in a new digital format.

LNE & SPA’S DIGITAL MAGAZINE ADDS POWERFUL VALUE TO ADVERTISERS FOR FREE!

DIGITAL DISTRIBUTION CHANNELS

Reach

Direct links to advertiser’s website

Lasting exposure through archived issues

FREE

FREE

89,000MONTHLY WEB

VIEWS

85,000EMAIL

SUBSCRIBERS

31,000UNIQUE MONTHLY

WEB VIEWS

59,000SOCIAL MEDIA FOLLOWERS

Facebook, Instagram, Twitter & Blog

GET EVEN MORE RETURN ONYOUR INVESTMENT4

NEWS SECTIONSAs an advertiser, your news is a priority feature in our

monthly news sections. Press releases and high resolution

photos are due on the first of the month, two months prior

to publication.

DIGITAL MAGAZINE SPECIAL SECTIONAdvertisers are invited to participate in LNE & Spa’s special

custom photo features, which highlight product offerings.

See the editorial calendar for themes. Products are due on

the first of the month, two months prior to publication.

E-NEWSLETTERAs an advertiser, your products and photos are featured in

our monthly newsletters, which are sent out to a targeted

database of 85,000 email subscribers. The e-newsletter

feature includes a direct link to your website. Contact your

LNE representative for submission requests by emailing

[email protected].* A commitment to an annual minimum of 12 advertisements is required.

COMPLIMENTARY WEB BANNERSAs an advertiser you receive a free web banner located

in the center sections of LNEONLINE.com for a full month

with a direct link to your website. * A commitment to an annual minimum of 12 advertisements is required.



ADVERTORIALS5

LNE & SPA NOW OFFERS COMPANY PROFILE ADVERTORIALSIn addition to traditional advertising, we now offer ONE Advertorial Spread in each issue.

Sold on a first come, first served basis.

IT’S SIMPLE & AFFORDABLE• Submit 600 words of copy• Submit three high-resolution JPG images• Submit your contact information

And, leave the rest to us…

Our team will work with you to create a piece that best tells your story. We provide all editorial planning, writing, design, and production.

EXCLUSIVITY: Limit of one advertorial per issue

PLACEMENT: Opening of the Business section+ Featured in the Newsletter & LNEonline.com

FORMAT: Spread

COST

$2,250per insertion

CONTACT US TODAYFor more information on creating a customized advertorial, contact Danni Boucher at [email protected] or 305.443.2322 today.

As advertorial space impacts editorial content, contact us early to ensure you can be placed in your preferred issue.

Our advertorials include TWO full pages of custom illustrated portraits and a description of your company’s philosophy.

We believe that showcasing the passionate individuals, brilliant mindset and high-quality products behind YOUR brand

ignites a huge SPARK of interest in the eyes of our readers!

We assure a diligent work ethic to present your brand to our readers in the most appropriate way as we explain your

philosophy, core values, products and more. We work TOGETHER with you to acquire a strategy to properly execute YOUR

vision. We stay connected with you throughout the creation process and, correspondingly, you can expect continued

updates on circulation and marketing strategies once the advertorial is printed. (Co-created by LNE & Spa + sponsor)


6 INDUSTRY TALK WITH…

+ VIDEO“Industry Talk with…” consists of a ONE

page story / Q&A with your company’s founders.

This feature shares a persuasive presentation of

your message and your brand. This is your chance

to INSPIRE our readers as you provide them with a

magical gift, or special tool, to guide them in finding

new successes from within YOUR brand.

Stories and connections are what touch our audience

and guide them in favoring YOUR brand! Embrace

this opportunity to create your own story…To do so,

you must walk in your potential client’s shoes to

understand exactly what they are looking for so that

YOU can offer it to them and step-by-step become

our reader’s guide and mentor…

Our “Industry Talk with…” is additionally summarized in

TWO different 2-minute videos that are released on the

home page of our website, LNEonline.com. Release dates for

the videos are on the 1st and the 15th of the chosen month

for the feature.

(Videos provided by sponsor – approved by LNE & Spa)

(Text provided by sponsor – approved by LNE & Spa)

EXCLUSIVITY: Limit of one “Industry Talk With...” per issue

PLACEMENT: Based on content + Featured In the Newsletter

FORMAT: Single Page + Video

COST: $1,250 per insertion

CONTACT US TODAYFor more information on scheduling your Industry Talk/ Q&A page,contact today Danni Boucher at [email protected] or305.443.2322 ext. 105.


AD SPECIFICATIONS7

2-Page Spread Bleed: 17” x 11.125” (.125 inches bleed)2-Page Spread Trim: 16.75” x 10.875”2-Page Live Image: 16.25” x 10.375

(Keep important objects and text at least .25 inches away from trim)

Full Page Bleed: 8.625” x 11.125” (.125 inches bleed)Full Page Trim: 8.375” x 10.875”

Full Page Live Image: 7.875” x 10.375”(Keep important objects and text at least .25 inches away from trim)

LIVE IMAGE AREA

LIVE IMAGE AREA

SPREAD

LIVE IMAGE AREA

FULL PAGE

2.175” x 9.75”NO BLEED

1/3VERTICAL

3.25” x 4.75”NO BLEED

1/4VERTICAL

AD POSITIONINGSpecial positioning may be requested, but it cannot be guaranteed.

3.25” x 9.75”NO BLEED

1/2VERTICAL

4.375” x 7.25”NO BLEED

1/2ISLAND

6.75” x 4.75”NO BLEED

1/2HORIZONTAL

3.25” x 6.5”NO BLEED

1/3ISLAND

$1,100 FULL PAGECONTACT US

$800 HALF PAGE $650 1/3 PAGE

$400 1/4 PAGE


THE INTERNATIONAL CONGRESSOF ESTHETICS AND SPA

8

EXHIBIT, ATTRACT, NETWORK & SELL

at The International Congress of Esthetics and Spa, the

leading industry event for skin care and spa professionals

in North America!

4 EXCITING CONGRESSESHeld annually in Dallas, TX, Miami Beach, FL, Long Beach,

CA and Philadelphia, PA, the International Congress of

Esthetics and Spa attracts buyers from all facets of the

skin care and spa industry.

Every year, each of our four educational congresses

highlights learning, networking and growing, and aims

to inspire the professionals who make our industry shine.

Every conference includes:

+ An exciting array of spirited Main Stage lectures and

demos.

+ Conferences on Business, Marketing, Retail, Décor,

Wellness and more!

+ An exhibition floor packed with vendors showcasing

the most cutting-edge technologies, equipment and

treatments, along with the best in skin care, esthetics and

cosmetology. From wellness, beauty, health and beyond—

every sector of the spa world is represented here!

+ Plethora of product focused classes offered by exhibitors.

MARKETING THAT DELIVERS

DIRECT MAIL100,000 show flyers and programs distributed to our

targeted direct mail database per congress edition +

digital program emailed to our e-database.

PROGRAM PREVIEW6-page show program preview included twice in Les

Nouvelles Esthétiques & Spa magazine.

ADVERTISINGStrategic advertising campaign in industry publications.

WEBSITE/E-MAILWeekly e-mail broadcast campaign sent to our 85,000

qualified industry subscribers.

SPONSORED BY

74% Met with existing/potential suppliers83% Purchased products on show floor67% Compared products & services78% Signed purchase order

QUALITY BUYERSTHE RIGHT AUDIENCE

LNE & Spa Magazine is privileged to the complete attendee mailing list for The International Congress of Esthetics and Spa.

62%Day Spas

4.4%Other

14.4%Resort/Hotel Spas, Destination Spas,Wellness Centers

19.2%Medical Spas, Dermatology,

Plastic and Cosmetic Surgery Clinics

LNEonline.comCall Danni Boucher: 305-443-2322

3929 Ponce de Leon Blvd.Coral Gables, Florida 33134

Documents

2020 Digital Magazine Media Kit - Skin Care & Spa Magazine · Full Page Live Image: 7.875” x 10.375” (Keep important objects and text at least .25 inches away from trim) LIVE