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21 - 23 October 2020, Singapore
itb-asia.com
EVENT ATA GLANCE
Supported by: Held in: Official Partner Hotel: Official Airline Alliance: Organised by:
Introducing
ITB Asia 2020 � 21 - 23 October 2020
ITB ASIA 2019 SHOW STATISTICS
Quality Buyers
1,300Exhibitors
>27,000Business
AppointmentsMore than
13,0001,250
7,000Conference Minutes
attendees
More than
More than Over
ITB Asia, Asia’s Leading Travel Trade Show, is an annual 3-day B2B trade show and convention designed
to bring together the key travel industry leaders in the region. It convenes international exhibitors and
buyers from the MICE, Leisure and Corporate segments.
Today, ITB Asia is the premier meeting place for the travel trade industry for forging new partnerships and
strengthening existing business relationships with the most important players in the region.
On its 13th year, ITB Asia will be held in Marina Bay Sands in Singapore from 21 - 23 October 2020. The
show is organised by Messe Berlin (Singapore) Pte Ltd.
EXHIBITOR GEOGRAPHIC BREAKDOWN
Asia PacificEuropeMiddle EastAfricaNorth & South America
66.7%27.1%2.2%2.0%1.6%
Africa
North & South AmericaMiddle East
Asia Pacific
Europe
EXHIBITORS
123Asia’s Largest &
Only Hybrid Show
Optimal Buyer &
Exhibitor Ratio
Approximately 1:1
ratio between buyers
and exhibitors
Most International
Travel Trade Show
Over 132 countries &
territories represented;
the most international
travel trade show in the
region
EXHIBITOR PROFILE
Transport
Travel & Technology
Business Travel/MICE
NTO/CVB
Travel Agent/Tour Operator
Accommodation23.6%
28.6%
10.7%
22.0%
7.0%
8.1%
Bringing more than
13,000 attendees from
the MICE, Corporate,
Leisure sectors
BUYERS
BUYERS PROFILE
BUYER PURCHASING POWER (USD)
43%
7%13%
USD 500,001 - USD 1,000,000
More than USD 1,000,000
More than USD 2,000,000
BUYERS GEOGRAPHICBREAKDOWN
Asia Pacific
Europe
Middle East
Africa
North & South America
65.5 %
15.5 %
3.5 %
1.0 %
14.5 %
Coming from Asia Pacific
Outside of Asia Pacific
Middle EastAfrica
Asia Pacific
North & South America
Europe
2019 Buyers Elite Partner Programme
To join the Buyers Elite Partner Programme, email us at [email protected] to express your interest
Benefits of being a BEPP Partner
BUYERS ELITE PARTNER PROGRAMME
Join us in the Buyers Elite Partner Programme (BEPP)! As a BEPP Partner, you will be given priority meetings with your approved recommended buyers. You may recommend MICE, Leisure and Corporate buyers, and these buyers can either be your existing clients or buyers whom you wish to meet at ITB Asia.
30% MICE
40% Leisure
30% Corporate
STRONGEST BUYER PARTICIPATION
Priority meetings with your recommended
buyers during business matching
Accommodation and flight reimbursements
of recommended buyers handled by ITB
Asia team
Hosting of onerepresentative with a
minimum of 15 approved
recommended buyers
On-site branding and logo to be
included in show catalogue
FE
DE
RA
TIO
N
O
F ASEAN TRAVEL A
SS
OC
IAT
ION
S
FATA
65.5%
VISITORS
CONFERENCE
NATURE OF BUSINESS OF
ATTENDING VISITORS
PERCENTAGE OF VISITORS
BY REGION
Asia
84.7%
Oceania
1.8%
MiddleEast
2.1%
8.1%
Africa
0.7%
America
2.6%
Europe
PURPOSE OF VISITING
29.0%
25.0%
21.9%
18.0%
6.1%
Networking
Information Gathering
Buying
Conference
Selling
For any enquiries, please contact us at [email protected]
Tel: +65 6635 1188 | Visit www.itb-asia.com
The ITB Asia Conference Programme features over 270 speakers within three days, deliver-
ing over 7,000 minutes of thought-provoking content from a diverse range of MICE, Cor-
porate and Leisure topics. ITB Asia is where the leaders of the industry, the disrupt-
ers-in-chief and today’s agenda setters inspire you, challenge you and amaze you.
Themes to be covered in our yet-to-be released agenda include:
OTAs &Intermediaries
DirectBooking
Hotels &Alternative Accommodation
Leadership &Inspirations
Vacations &Tours
Airlines & AirTravel
Future of MICE
DestinationMarketing
Cruise
GlobalConsumerTrends
TravelTechnology
Social Media &InfluencerMarketing
Travel Distribution
Corporate Travel
Muslim Travel
Payment &AlternativeCurrencies
Hotel / Accommodation
Travel Agents / Tour Operators / DMCs
Business Travel / MICE
Travel Technology
Airlines / Transport
Tourist Attractions
NTOs
Others
24.5%
9.6%
8.2%
8.3%
11.8%
6.8%
8.5%
22.3%
32.4%
28.2%17.7%
15.5%
6.2%
29.0%
25.0%21.9%
18.0%
6.1%
2019 SPEAKERS 2019 SPEAKERSINCLUDE...INCLUDE...
Koby BriceSenior Director, Program
Management, APAC,
Carlson Wagonlit Travel
Bahadir Ozdemir
CEO / Co-Founder, Airalo
Yosi Golan
Co-Founder & CTO,
SeeVoov
Munekatsu Ota (Kazu)
CEO, Rakuten Lifull Stay
Gil Harel
CCO, Splitty
Frank Reeves
Co-Founder & CEO,
Avvio
Felix Shpilman
CEO, Emerging Travel
Group
Kei ShibataCo-Founder & CEO, Venture Republic
- LINE TRAVEL jp & Trip101
Klaus Kohlmayr
Chief Evangelist, IDeaS
Revenue Solutions
Poh Chi ChuanDirector, Digital Transformation,
Singapore Tourism Board
John Boulding
CMO, Vox Group
Eric Liebman
Global Head of Travel,
Ingenico ePayments
Victor Chua
Founding & Managing
Partner, Vynn Capital
Josh Ziegler
CEO, Zumata
Dr. Carl Jones
VP, Head of Travel, APAC
& Greater China, SAP
Concur
Bertrand Saillet
Managing Director, FCM
Travel Solutions Asia
Renaud Nicolle
Vice President Business
Travel, Asia Pacific,
Amadeus
David Hughes Managing
Director, APAC,
UNIGLOBE Travel
International
TRAVEL
TECHNOLOGYT
Andres Collart
CEO, Trip Ninja
Sarah Griffin
Head of Destination
Marketing APAC,
Travelport
Stephen Joyce
CEO, Rezgo
Wendy Olson Killion
Global Vice President,
Expedia Group Media
Solutions
Jong Yoon KimCEO, Online Business &
Corporate Strategy, Yanolja
Angel Llull Mancas
VP & Managing Director,
APAC, Booking.com
OPENING KEYNOTE
Abraham Thomas
Vice President, Strategic
Projects, IBM Asia Pacific
KNOWLEDGE THEATRE
Anchalika Kijkanakorn
Managing Director &
Founder, AKARYN Hotel
Group (AHG)
Mark Pearson
CEO, Meetingbox bei
Succevo GmbH
Cecilia TeeManaging Director,
HelmsBriscoe
Craig Hewett
Co-Founder, Wego
Luis Cabrera
President & CEO,
Lonely Planet
Mindy Teo
VP, Brand & Marketing,
The Ascott Limited
Timothy Hughes
VP, Corporate
Development, Agoda
Laura-Marie Arens
Head of Travel Vertical
Search APAC, Google
James Thornton
CEO, Intrepid Group
Ksenya BoykovaHead of External Relations Dept,
The Project Office of the Moscow
City Tourism Committee
Ailynn Seah (MBA CMP)
VP of Sales – MIC &
Assoc, Marina Bay Sands
Deborah Elias(CSEP, CMP, CIS)
President, Elias Events
Kaori Pereyra-Lago
Regional Lead, APAC, Global
BD & Strategy, American
Express Meetings & Events
Bjorn HarvoldCTO & Co-Founder,
IKO.TRAVEL and Traveliko.com
Dr. Annette S. Biener
Manager Tourism Marketing,
Frankfurt Tourist+Congress
Board
Jerome Thil
VP, Digital Innovation,
Singapore Airlines
Ustaz.Ishag Shiao-Chi, Ma
Chairman and General
Consultant, IMTIDA. & Taiwan
INHART Halal Certification
Authority
Fabian Bartnick
Founder, Infinito
Winnie Tan
CEO & Founder,
TripZilla
TRAVEL
Zhu Lei
Chief Revenue Office,
OYO China
Warren Wang
CFO, Tujia ;
CEO, Mayi.com
Baidi Li
Regional Director, APAC,
TripAdvisor Experiences,
TripAdvisor
Bindu Bhatia
Managing Director, Asia
Pacific, CWT
Christian Suwarna
CEO of Traveloka
Experience, Traveloka
Nabeel Shariff
Director, Rihaala
Fazal Bahardeen
Founder & CEO,
CrescentRating & HalalTrip
Laurent Fuchs
CEO, UNICEO (United Networks of
International Corporate Events
Organizers)
Nichapa YosweeSVP – Business, Thailand
Convention & Exhibition
Bureau (TCEB)
Mark McSpadden
Vice President, Global Product
Strategy & Experience, American
Express Global Business Travel
3
12
DESTINATION MARKETING
TOURS, ACTIVITIES & ATTRACTIONS
WHAT TO EXPECT FOR 2020? WHAT TO EXPECT FOR 2020?C-SUITE TALKS
Interested in participating in our showcases and pavilions,
Contact the Exhibition Team at [email protected]
ITB Asia’s most popular series of C-Suite Talks will provide industry professionals insights into the heart of today's complex travel issues with the expertise and vision that only industry leaders can provide.
Topics to be discussed include:• The next big thing for Asia's online travel platform• The engaged travellers• Driving Asia’s next digital revolution
A dedicated conference track for the first time, provid-ing the best insights from experts across APAC and beyond on how to create amazing experiences at the destinations, reach more travellers and ultimately grow the business.
Topics to be discussed include:• Understanding travellers' behaviours and expecta- tions towards tours and activities• Revolutionising the traditional sightseeing experience through technologies• "Let me try": Selling tours and activities as a DIY experience
What are the primary strategies, tools and creative ways to promote your destinations? Expert insights will feature from a stellar line-up of leading social media companies, advertising agencies and consulting firms.
Topics to be discussed include:• Disruptions, revolutions and the future of destina- tion marketing• The innovative strategy: How to tap into multicul- tural travel markets• Destination storytelling 2.0: A guide to tell great
stories 56
4CORPORATE TRAVEL
NEW!
Now in its second year, MICE Show Asia is an unmissa-ble event for the meeting industry in APAC. It is where the incentive travel, meetings and events industries come together to connect and build the future of MICE.
MICE Show Asia is co-located with ITB Asia and Travel Tech Asia.
Inaugural Travel Tech Asia debuts in 2020, and will be co-located with ITB Asia and MICE Show Asia.
Experts from across the travel ecosystem will come together at Travel Tech Asia to share and demonstrate how technology is revolutionising the traveler’s journey of tomorrow.
Interested in participating in our showcases and pavilions,
Contact the Exhibition Team at [email protected]
What are the global trends that are emerging in corpo-rate travel and will soon come to Asia? How can you prepare for them from a buyer, TMC and supplier perspective. What needs to change in our thinking to be able to think global but act local. All these questions would be answered at Corporate Travel conference track at ITB Asia.
Topics to be discussed include:• The future of corporate travel• Balancing company needs with traveller experience• Reimagining corporate travel in the digital age: The
intersection of technology and the human touch
WHAT TO EXPECT FOR 2020? WHAT TO EXPECT FOR 2020?
MICE Show Asia provides you with the best platform to present your latest products and services offering to MICE planners, through business appointments, networking and educational conferences.
Interested in participating in MICE Show Asia?Contact us at [email protected].
Interested in participating in Travel Tech Asia?Contact us at [email protected].
YOUR PLATFORM FOR THE
ASIA MICE INDUSTRY
WHY MICE SHOW ASIA?
TOPICS TO BE DISCUSSED:
TOPICS TO BE DISCUSSED:
CONFERENCE TRACKS AT TRAVEL TECH ASIA:
A focused event on MICE with key industry players attending
Business and networking through 1-to-1 meetings
100% pre-scheduled appointments
Guaranteed 1:1 ratio between exhibitors and buyers
Dedicated MICE conference discussing latest issues on today’s complex travel market
MICESHOWASIA.COM
MICE SHOW
ASIA 2020
21 - 23 OCTOBER
2020
� What are the meetings industry's biggest challenges?
� Winning the hearts of MICE buyers
� Digital transformation of meetings and events
and many more...
TRAVEL TECH ASIA 2020
21 - 23 OCTOBER 2020, SINGAPORE
TRAVELTECHASIA.COM
New technology continues to shape the way people travel, and companies across the globe are massively
investing in innovations that will upscale their business models, aggregate content and evolve their
customer experience to reflect their changing expectations. Experts from across the travel ecosystem will come together at Travel Tech Asia (TTA) to share and demonstrate how technology is revolutionising the
traveller’s journey of tomorrow.
� Next generation technologies and trends
• The connected trip: Transforming travel through mobile, data and AI� Super travel tech and the next digital revolution
and many more.
(now part of Travel Tech Asia)
Hotel Revenue & Distribution Summit brings togeth-er key industry players to share thought-provoking ideas, solutions and innovations for hotel revenue management and distribution in Asia.
Hear about:� How hotels and suppliers are changing the game for everyone• Hotel 2.0: What will the hotel of the future be like?� Coopetition: Direct booking & working with OTAs
The Air Travel conference track covers content that is not often heard at conferences and events includ-ing business success and failure, curiosity and passion, going against the norms and having fun, etc. within the airine industry.
Topics include:• The (dis)loyalty tipping point• Our industry would be a better place if…� In an AI-driven world, what does it mean to be an airline?
WHAT WENT ON IN 2019... REGISTER FOR ITB ASIA 2020
More than7,000
ConferenceMinutes &
>270 Speakers
Over 1,300Exhibitors
Over1,250
Buyers
More than13,000Attendees
EXHIBITORS: [email protected]
BUYERS: [email protected]
CONFERENCE/PARTNERS: [email protected]
For enquiries, please contact us at +65 6635 1188 or email us at:
itb-asia.com
