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www.freefromallergyshow.com.au
2020EXHIBITOR PROSPECTUSThe Free From & Allergy Show offer an exciting and comprehensive showcase of the products and services consumers need to be the best version of themselves and to prove that living free from ingredients that cause harm discomfort doesn’t have to come with compromise.
This prospectus outlines the opportunities available for extensive marketing and promotion to get your brand at the forefront of consumers’ minds and educate them on your products and services.
REACH YOUR TARGET
AUDIENCE
MELBOURNE CONVENTION & EXHIBITION CENTRE 17 - 19 JULY 2020
SYDNEY SHOWGROUND 11 - 13 SEPTEMBER 2020
The Free From & Allergy Show provide an excellent opportunity to:
• Increase awareness of your organisation• Demonstrate your involvement in this industry• Promote your products and services• Sell your products• Launch new products• Take advantage of marketing opportunities leading up to the
event
Available Sponsorship Packages for Melbourne 2020
• Major Show Partner - Free From Show• Major Show Partner - Allergy Show• Free From & Allergy Learning Centre Sponsor - Allergy Show• Show Bag Sponsor - Free From Show and Allergy Show• Let’s Get Personal Sponsor - Allergy Show• Home & Living Sponsor - Allergy Show
Contact us to find out more about Sponsorship packages.
BENEFITS OF EXHIBITING:
www.freefromshow.com.au www.allergyshow.com.au
Watch 2019 Highlight Video
www.freefromallergyshow.com.au
FEATURE AREAS
www.freefromshow.com.au www.allergyshow.com.au
You’ve invested a lot to create alternatives to help people live a happier and more comfortable life. That’s why we are bringing the right consumers to you. Showcase your wonderful free from and allergy products and services and come face-to-face with consumers who share this lifestyle.
Allergy Friendly & Eczema Zone - Showcasing products and services that assist with the management of health complications & allergens, such as chronic hay fever, asthma, skin irritations, and much more.
Home & Living - Showcasing great alternative’s to the traditional household product, that help improve air quality and surroundings by eliminating products made up of harsh chemicals. Products include bedding, indoor environmental control, air purifiers, vacuum and deep cleaners, and household products.
Gluten & Free From Zone - Highlighting products that are 100% gluten free and free from products. Including food and beverages.
Plant Base - Showcasing a variety of brands who specialise in fresh whole foods, raw, vegan, organic and natural food products.
Smart Food – Showcasing fortified nutritional products, nutrient-rich, supplements, vitamins, & pro and pre biotics
The Lifestyle Zone - Featuring products that specialise in health & wellbeing, ethical, cruelty free, sustainable, ecofriendly & environmentally friendly products, that truly nourish the body
FODMAPs - Showcasing products that feature in a low FODMAP diet
www.freefromallergyshow.com.au
www.freefromshow.com.au www.allergyshow.com.au
77% 88%
of attendees were satisfied to
very satisfied with the show
83%
of attendees had a food
intolerance or allergy
of attendees were female
of attendees would
recommend the show to friends
or family
< 1 HOUR 1 – 3 HOURS 3 – 5 HOURS
9%
65%
22%
4%
TIME SPENT AT SHOW
> 5 HOUR
Victoria Metropolitan 67.6%
Victoria Regional 30.1%
New South Wales 1.5%
Queensland 0.3%
South Australia 0.5%
Visitor origin
88%
of attendees discovered new
products or services
2019 KEY VISITOR STATISTICS*
95%
VISITORS BY LOCATION
* Statistics developed from 353 independent surveys post the 2019 Melbourne Show
www.freefromallergyshow.com.au
ENQUIRIES & STAND BOOKINGS: 03 9596 9205 • [email protected]
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www.freefromshow.com.au www.allergyshow.com.au
The Free From Show connected me with my exact target audience. The attendees seemed relieved to meet exhibitors that spoke their language and had products that they were able to eat. The reception of my products was overwhelming and I received 2 orders from new stockists before the weekend was even over. We Bar None
A very targeted and engagedaudience. Highly recommend.Bennetto Natural Foods
Wonderful to see a show that is designed to educate and fulfill needs of those with health challenges. We look forward to a long association.TumeriX Victoria
“
Loved the show and it was an important launching pad for our recently arrived product. The clients were in the perfect demographic for us and we enjoyed the exposure and feedback we received. Oh and it helps to have great people to work with (Jo, Lisa and team)Ageless Inner Health
FEATURE AREAS
EXHIBITOR TESTIMONIALS
www.freefromallergyshow.com.au
“
“
“
A great experience, learning about
different food products and being able to taste test them was fantastic. The variety of stalls was
great too, they catered to a wide range of allergies/intolerances. I would definitely attend again and highly recommend it.
I attended my first ever Allergy Show
and all I can say is WOW. It was fabulous with amazing foods, such knowledgeable stall
holders (I learned so much!), helpful information and great food. Even the kiosk catered for only Gluten Free foods!! Highly recommend and will return for every show.
The first event was a success. It is great
to see that people with allergies and intolerances have the opportunity to try new products, be
educated on relevant topics and have the opportunity to speak with people in the industry.
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VISITOR TESTIMONIALS
www.freefromshow.com.au www.allergyshow.com.auwww.freefromallergyshow.com.au
3M FIRE EGRESS ZONE
3M FIRE EGRESS ZONE
ENTRYEXIT
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ENTRANCE DOOR 16 ENTRANCE DOOR 17 ENTRANCE DOOR 18
ENTRY
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To reserve your stand, contact:International Exhibition & Conference Group Pty Ltd
Level 1, 197 Bay Street, Brighton VIC 3186T +613 9596 9205 E [email protected] & [email protected]
W freefromshow.com.au & allergyshow.com.au
FLOOR PLAN SUBJECT TO
CHANGE WITHOUT NOTICE
FLOOR PLAN AS OF 25/09/2019
THE FREE FROM + ALLERGY SHOW 2020
17 - 19 July 2020
Bays 23 -25, Melbourne Convention & Exhibition Centre (MCEC)
STORE
BREAKOUT
ATM
WC SUB -
STATION 4
KITCHEN
A.WC
ST
ST
FOYER
SWITCH
ROOM
F. WC
3
FUNCTION
ROOM 2
FUNCTION
ROOM 3
FUNCTION
ROOM 4
FUNCTION
ROOM 5
FUNCTION
ROOM 6
COOL
ROOM
FORECOURT
BAR
OFFICE 1
OFFICE 2
STEWARDS 1
STEWARDS 2
FUNCTION ROOM 1
M. WC
3
F WC2
M
WC2
RL +15.320
FWC1
MWC1
SOUTHEE
RL+15.530
RL+15.530
HALL 5
HALL 6
Venue carpet supplied
ENTR
Y / EX
IT
3
6
3
3
3
3
3
3
33
4.5
3
4.5
3
6
3
3
3336
33
3
6
33
3
33
3
3
3
33
3
33
63
3
3
3
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333
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3
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33
63
3
3
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33
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3
3
3
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3
6
3
3
3
6
3
3
6
8
3
3
3
MAJOR SPONSOR PAVILION
3
3
336
33
6
HEALTH AND WELLNESS CENTRE
ALLERGY LEARNING CENTRE
33
6
6
3 3
33
66
3
6
63
33
6
3
6
3 66
36
6
6
3
3
B30
C63
C59
D92
E60
E56
F11F10F09F08F06
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E51 E52
E53
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E01 E02
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C32C31C26
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B15 B16 B17 B18 B19 B21 B26 B28
C10
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C53
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B36B32 B34B24
B20
B23
PLAN TYPE:
FILE PATH:
SALES
O:\EXHIBITIONS\NSW\EXHIBITIONS\2020Q1\ALLSS20_SYDNEY SHOWGROUNDS\FLOORPLAN\V05\ALLSS20_SYDNEY SHOWGROUNDS_PL05.DWG
THIS PLAN IS SUBJECT TO CHANGE,
VENUE APPROVAL & A SITE INSPECTION
ONCE SIGN OFF HAS BEEN ACCEPTED
copyright of MORETON HIRE©
DESIGNER:
SC, ABC
ACCOUNT MANAGER:
ANDREA MCNISH
@moretonhire1300 360 424moreton.net.au
REVISION DATE: 9/4/2019 5:22 PM
04REVISION NO:
JOB CODE: ALLSS20SHOW DATE: 11 - 13 SEPTEMBER 2020
SYDNEY SHOWGROUUNDS
HALLS 5 -6
Headed by Marie Kinsella, CEO, International Exhibition & Conference Group Pty Ltd (IEC Group) consists of a team of event professionals with over 50 years’ collective experience working in the exhibition industry.
Marie was the original founder of Australian Exhibitions & Conferences Pty Ltd and has a proven track record of successfully delivering over 200 public and trade events in the past 20 years. Our focus is to build strong partnerships with key partners and stakeholders in each industry group to maximise the potential in every market, for the benefit of the industry.
To find out more about IEC Group, visit us at www.iecgroup.com.au.
WHO WE ARE
For Partnership and Sponsorship Enquiries:Kate LethbridgeSales ExecutiveTel: +61 (0) 3 9596 9205Email: [email protected]: www.freefromallergyshow.com.au
International Exhibition and Conference Group Pty LtdLevel 1, 197 Bay StreetBrighton, Victoria, 3186
www.freefromshow.com.au www.allergyshow.com.au
MELBOURNE CONVENTION & EXHIBITION CENTRE 17 - 19 JULY 2020
SYDNEY SHOWGROUND 11 - 13 SEPTEMBER 2020
www.freefromallergyshow.com.au