2020 MEDIA KIT

CANADA’S FASHION AND BEAUTY LEADER

ELLE inspires women to explore and celebrate their own style in all aspects of their lives. Our smart, irreverent take on fashion, beauty, and pop culture is at once aspirational and accessible, encouraging readers to cultivate not just power.

ELLE is the world’s biggest-selling fashion magazine. It is the international authority on style, with 46 editions worldwide. As a result, we have unparalleled access to world-renowned designers, celebrities, models,photographers, writers, columnists, and stylists.

I NT E L L I G ENT

E N GAG I N G

I N CLUS I V E

AS P I R ATI O N A L

CONTENT TAILOREDTO YOUR MARKET 20

37

10

4

18

11

%

%

%

%

%

%

BEAUTY

SOCIETY

LIFESTYLE

ART & CULTURE

OTHER

FASHION

Sources: Vividata, Q2 2017, Total Canada 12+ / Demographics: French Canada 12+ / Circulation: AAM, June 2017 / Social Media: October 2017 / Digital: Google Analytics, monthly average (April-September 2017) / MEDIA KIT *Print version only.

READERSHIP*NEWSLETTER

SOCIAL MEDIAREADERS

READERS PER COPY

RATIO MEN / WOMEN

HOUSEHOLD INCOME

DEVICES

WEB

CIRCULATION

GEOGRAPHICAL SEGMENTATION

PRINT DIGITAL

41

100,000

1,419,000

$79,356

F18-34

11,5

81,721

11

4,065 $5,99

231714

5

%

%

%

%

%

PRAIRIES

QUEBEC

BC

ONTARIO

TOTAL COPIES ISSUES PER YEAR

SUBSCRIBERS

NEWSSTANDS SALES

(IND. 218) PRINCIPAL TARGET

SESSIONS PER MONTH

USERSPER MONTH

FANS

FOLLOWERS

FOLLOWERS

FOLLOWERS

IMPRESSIONSPER MONTH

MAGAZINE COVER PRICE

ATL.

20 / 80

17 5231

% %

% %%

284,209 200,11880,330

68,600

107,000

85,200

12,000

432,372

1,767,000TOTAL FOOTPRINT READERSHIP

A TRULY MULTIPLATFORM BRAND

EDITORIAL PLANNING

JANUARYClosing Date | 12.11.19 Material | 15.11.19 On Newsstand | 16.12.19

JULYClosing Date | 12.05.20 Material | 19.05.20 On Newsstand | 15.06.20

FEBRUARYClosing Date | 03.12.19 Material | 09.12.19 On Newsstand | 20.01.20

AUGUSTClosing Date | 09.06.20 Material | 15.06.20 On Newsstand | 13.07.20

MARCHClosing Date | 14.01.20 Material | 20.01.20 On Newsstand | 17.02.20

SEPTEMBERClosing Date | 07.07.20 Material | 13.07.20 On Newsstand | 10.08.20

APRILClosing Date | 11.02.20 Material | 18.02.20 On Newsstand | 16.03.20

OCTOBERClosing Date | 11.08.20 Material | 17.08.20 On Newsstand | 14.09.20

MAYClosing Date | 10.03.20 Material | 16.03.20 On Newsstand | 13.04.20

NOVEMBERClosing Date | 08.09.20 Material | 14.09.20 On Newsstand | 12.10.20

JUNEClosing Date | 14.04.20 Material | 20.04.20 On Newsstand | 18.05.20

HOLIDAYSClosing Date | 13.10.20 Material | 19.10.20 On Newsstand | 16.11.20

EDITORIAL CALENDAR COMING SOON

NATIONAL RATES1

FREQUENCY 1-4x 5-8x 9-12x

1 PAGE $22,455 $21,780 $20,440

1/2 PAGE $19,100 $18,525 $17,380

DOUBLE 1/2 PAGE $14,600 $14,155 $13,385

2/3 PAGE $29,180 $28,315 $26,555

1/3 PAGE $12,940 $12,555 $11,785

DOUBLE PAGE $44,900 $43,565 $40,865

C-2 DOUBLE PAGE $53,875 $52,285 $49,040

C-3 DOUBLE PAGE $44,525 $43,185 $40,515

C-3 $25,080 $24,325 $22,820

C-4 $29,430 $28,550 $27,815

FORMAT (ROS)

BANNER $20 CPM

BIG BOX $20 CPM

INTERSTITIAL AD $40 CPM

CATFISH $30 CPM

PRE-ROLL (15 SECONDS) $35 CPM

PRE-ROLL (30 SECONDS) $40 CPM

E-BLAST / E-FLYER (BRAND) $180 CPM

NEWSLETTER2 -

MAGAZINE WEB

For nontraditional formats, please contact your sales representative.

1. National rates are gross rates. 2. Please contact your sales representative for costing.

TECHNICAL SPECIFICATIONS

ADVERTISING INFORMATION

*NOTE: The publisher is not responsible for the lineup of content outside the safety margins on double page spreads. We do not recommend running type or images in the safety margin through the gutter of the magazine. Folding and trimming are subject to variation.

InDesign CS3 or higher templates for ALL ad sizes are available at addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu).

PRODUCTION PROCESSPrinting Method High-speed, web offset lithography

Binding MethodPerfect bound

Magazine Trim Size7.875” x 10.75”

SUPPLIED ADVERTISING MATERIALSPDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at addirect.sendmyad.com. For information regarding Magazines Canada specification, refer to magazinescanada. ca/advertising/production/dmacs_specifications or contact the Production Manager (see Contact Us page) for details. KO Médias does not accept responsibility for material content or colour trapping. Text type should be a minimum of 8 point. Reverse type less than 12 point is not

suitable for reproduction. We are not responsible for reproduction of type sizes smaller than thosementioned for thin, serif type. The ad MUST beuploaded as a press-ready PDF file. Informationon creating a proper PDF file is available on theMagazines Canada website magazinescanada.ca/advertising/production/tools/. Keep all coloursCMYK. Do not use Spot colours or RGB art. Keepany black/gray type as one-colour black (no four colour black text).

ADDIRECT INSTRUCTIONS

1 Log into Magazines Canada’s AdDirect™ Ad Portal (addirect.sendmyad.com). Note: A user account will have to be set up upon the first visit.

2 Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload.

3 Follow the onscreen preflight process.4 Approve your ad.

AD SIZE TRIM SIZE SAFETY MARGIN BLEED SIZE

Full Page 7.875" x 10.75" 7.375" x 10.25" 8.125" x 11"

Double Page Spread * 15.75" x 10.75" 15.25" x 10.25" 16" x 11"

1/2 Page Horizontal 7.875" x 5.375" 7.375" x 4.875" 8.125" x 5.625"

1/3 Page Vertical 2.75" x 10.75" 2.25" x 10.25" 3" x 11"

CONTACT US FOR MORE INFORMATION.

Kathy Marquis National Sales Director (Montreal)

kmarquis@ko-media.ca 514.827.8324

Kym Wyatt National Sales Director (Toronto and Vancouver)

kwyatt@ko-media.ca 647.710.0740

Sandrine Dahan National Sales Director (Local)

sdahan@ko-media.ca 514.449.7438