2020 MEDIA KIT PULP PAPER€¦ · (GJ/y) Biomass-based Electrical Energy (MWh/y) Biochemicals/Biofuels/ Other Bioproducts Employees u Building Products of Canada Corp. - Pont Rouge

PULPPAPER

&

THE VOICE OF THE INDUSTRY SINCE 1903

C A N A D A

2020MEDIA KIT

CANADIAN

BIOMASSCFI

FORESTCANADIAN

INDUSTRIES

Partner Publications

MEET OUR COMMUNITYINFLUENTIAL ENGAGED CONNECTED

84% 38% 96% 51%

60% 72%

read Pulp & Paper Canada more than any industry publication

have contacted a Pulp & Paper Canada advertiser

read the email newsletter frequently or oftenearn more than $100,00 per year

feel magazine meets need of industryhave direct purchasing influence 14,906

Average pass-along readership of each issue

(Source: 2019 Reader Survey)

THEMES 2020 ▪ Bioeconomy ▪ Environment ▪ Innovation ▪ Maintenance ▪ Market trends ▪ Packaging ▪ Papermaking ▪ Pulping ▪ Safety ▪ Technology ▪ Tissue ▪ Training

Advertising and marketing Facts worth considering

CANADIAN CONTENTWe are the only publication dedicated to the Canadian pulp and paper industry – the forestry sector is one of the most important sectors of the economy with annual GDP of $21.8 billion in 2017.

NATIONAL, TRUSTED REACHOur readers are key decision-makers in mills and converting operations from coast to coast. Published since 1903, we have built more than a century of trust. Align your message and branding with this respected flagship Canadian publication.

GROWTH AND RENEWALThe industry is in transition – companies are upgrading equipment to produce new products, moving to green energy production, adjusting output in response to market trends and replacing an aging workforce. Join us as we explore new and emerging bioeconomy technologies and other facets of this vibrant sector.

GROWING DIGITAL PRESENCEThere’s so much more than the magazine. The website – PulpandPaperCanada.com – welcomes 12,500+ visitors per month and generates nearly 21,000 monthly page views.

2 | 2020 PULP & PAPER CANADA Media Kit

2020 Editorial CalendarCount on Pulp & Paper Canada for timely coverage of Canadian mills, people and innovations, plus market trends, technological advancements, conference coverage, and comments from industry and association leaders.

Kristina [email protected]

@pulppapercanada

ISSUE FOCUS MARKETS & TRENDS MILLS TECHNOLOGY VALUE ADDED DEADLINES

WIN

TER ▪ Water &

Chemicals ▪ Market Outlook:

Tissue ▪ Mill profile

(Eastern) ▪ Chemicals Closes: Dec 20

Material: Jan 2

SPRI

NG

▪ Health & Safety ▪ Safest Mill in Canada Winners

▪ PaperWeek Review ▪ PacWest Preview

▪ Case study: Safety program

▪ Safety Extra distribution at PaperCon and PacWest

Closes: Mar 20 Material: Mar 25

SUM

MER

▪ Maintenance & Machinery

▪ Market Outlook: Paper

▪ Trends from PaperCon

▪ Case study: Papermaking

▪ Machine clothing Includes Pulp, Paper & Bioeconomy Map

Closes: May 22Material: May 27

FALL

▪ Innovation ▪ Market Outlook: Pulp

▪ Mill profile (Western)

▪ Test & measurement

Double Your Ad Space Promotion: Reserve half page, get a full page; reserve full page, get a double-page spread

Closes: Sept 18Material: Sept 23

* Editorial and dates subject to change without notice

IN EVERY ISSUEIndustry News: What’s trending in Canada and beyondOpinion: Insight from industry thought leadersBioeconomy: A roundup of the latest developments

Technology News: The products and processes to help you get your job doneCommunity: Pulp and paper companies that give back


9,451Unique visitors per month

(Google Analytics, Nov 2018-June 2019)

20,465Page views per month

(Google Analytics, Nov 2018-June 2019)

CUSTOM E-BLASTS(1x - $1,545)Last-minute event to promote? Want to supplement your print ads with a reminder or teaser? No worries – these exclusive digital brochures are available when you need them. Ask your sales manager for samples.

DIGITAL AD-VANTAGE($1,030 - 4 per year exclusive)Be front and centre when we let our readers know that the digital edition of Pulp & Paper Canada Magazine is ready. It includes email sponsorship plus a full-page ad opposite the digital edition cover. Limit of four per year, first come first served.

WALLPAPER($1,545/month - 3 month minimum)Make a massive impression with this powerful new format. The ad covers both sides of our site, and can be animated for maximum impact!

BANNER ADVERTISINGCanada’s national pulp and paper website, with news, views and analysis updated daily. Add our vast e-news contact list drawing traffic weekly and our constantly growing community, and you can’t miss.

Leaderboard728 x 90 px $740 per month

Big Box 300 x 250 px $740 per month

E-NEWS SPONSORSHIPSOur exclusive weekly e-news keeps the industry up to date on new projects, mergers and acquisitions, bio-products, events, supplier news, fibre supply and more. Be part of the news cycle and be in touch.

Leaderboard728 x 90 px $465 each300 x 50 px Mobile Adaptive ad included

Sponsored Spotlight300 x 250 px $465 each100 words

Big Box 300 x 250 px $465 each

CIRCULATION DEPARTMENT111 Gordon Baker Rd., Suite 400, Toronto, ON M2H 3R1Phone: 1-800-268-7742

NATIONAL ACCOUNTS MANAGERLaura GoodwinPhone: 289-928-8543Email: [email protected]

PUBLISHED BY Annex Business Media105 Donly Drive South, Simcoe, ON N3Y 4N5Phone: 519-429-3966


Digital AdvertisingAn economical way to supplement your print plan, or reach a growing audience every day of the year.

Full Page

1/2 PageHorizontal

1/3 PageSquare

1/4 PageStandard

1/2 PageVertical 1/2 Page

Island

1/4 Page Horizontal

2/3 PageVertical

1/3PageVert.

1/3 Page Horizontal

2020 Print/Digital Edition Rates

1X 3X 6X

DOUBLE PAGE SPREAD $9,690 $9,255 $8,850

FULL PAGE $5,610 $5,175 $4,765

2/3 PAGE $4,880 $4,500 $4,160

1/2 PAGE $3,890 $3,560 $3,280

1/3 PAGE $2,800 $2,470 $2,290

1/4 PAGE $2,055 $1,970 $1,760

All advertising rates are quoted in process colour and in gross Canadian dollars. Prices are subject to the addition of applicable provincial and federal taxes. U.S. orders are tax exempt.

CONTACTLaura GoodwinNational Accounts ManagerPhone: [email protected]

Stephanie DeFieldsAccount CoordinatorPhone: [email protected]


New for 2020! Reach all of our audiences with one simple buyOur integrated packages take the guesswork out of where to focus your campaign. With one buy, you get presence in the print and digital editions, on PulpandPaperCanada.com and in our weekly newswire delivered to nearly 7,500+ CASL-compliant, opt-in subscribers who are forestry, pulp and paper professionals.


Format Ad Size/Unit Regular Price Discount Discounted Price

GOLD

Print - 1 issue Full page $5,610 20% $4,490

Web - 1 month Leaderboard OR Big Box $740 20% $590

eNews - 1 issue Leaderboard $465 20% $370

Total $6,815 $5,450

SILVER

Print - 1 issue 1/2 page $3,890 20% $3,110



Total $5,095 $4,070

BRONZE

Print - 1 issue 1/4 page $2,055 20% $1,645



Total $3,260 $2,605

Contact your sales associate to book your integrated campaign today!


For one discounted rate, you get nearly

43,000 total impressions including

14,900+total pass-along readership

7,500+ emails featuring your message

20,500+ page views on

PulpandPaperCanada.com

BONUS! Add a custom e-blast to any package for just $995! Contact Laura Goodwin at 289-928-8543 or [email protected] to start your campaign today.


Other Opportunities

SPONSORED CONTENTPosition your company as an expert and a leader among our audience with a turnkey integrated content marketing package.

WHY CONSIDER SPONSORED CONTENT?• Increased engagement and time spent with

your brand by reading valuable content• Drives higher brand recall, customer intention

and interest• Content written with the same tone and voice

of established premium publishers can see a 50% higher brand lift

PACKAGE INCLUDES:• 1-2 page article written by a Pulp & Paper Canada freelancer on a chosen topic by the advertiser

(approved by the editor)• Article highlighted as sponsored content in one print edition of P&PC• Editorial written in P&PC style, keeping focus on reader’s needs yet subtly stating the benefits your

company/product can provide• 1 Sponsored Spotlight in e-Newsletter promoting relevant product• 1 Sponsored Content article in the same e-Newsletter promoting article and linking back to digital

article hosted on pulpandpapercanada.com• Article highlighted on pulpandpapercanada.com home page• 2 social media posts containing article

RATE: $8,750

ANNUAL WALL MAP

The Pulp, Paper & Bioeconomy Map is Pulp & Paper Canada’s annual large-scale wall map listing all mills in Canada, their locations and their production information.

The map is mailed alongside the summer issue of Pulp & Paper Canada.

Display advertising opportunities on the map ensure your brand will have prolonged exposure to the nearly 15,000 mill personnel, researchers and suppliers who read Pulp & Paper Canada.

Contact Laura Goodwin for more details.

Crofton n l

Port Mellon n l s

Powell Rivern l s

Port Albernin l

Nanaimon s Vancouver s

New Westminster l s

Kamloops n s

Quesnel n

Prince George n s

Taylor n

Slave Lake n s

Boyle n s

Whitecourt n l

Hinton n sEdmonton u s

Calgary u

Castlegarn s

Cranbrook n s(Skookumchuck)

Meadow Lake n

Prince Albert s

The Pas n s

Thunder Bay n l s

Amosn l s

Corner Brookn l

Baie Comeaun l s

n l Rivière-du-Loup

n s Matane

n s Atholville

Nackawicn s

PortHawkesbury

n l

New Glasgown s

uHantsport

Saint John n l s

Utopia l s

Edmundston n s

Cabano n l

Candiac l

Clermont n l s

Temiscamingn l s

Huntsville l

St. Catharines l

Thorold l

Espanolan l Renfrew s

Kapuskasingn l Ste-Hélène-de-Breakeyville n

Pont Rouge uQuébec l

Drummondville n l

Kingsey Falls u l

Sherbrooke n l

Windsor n l s

Granby l

Louiseville l

Trois-Rivières n l s

Crabtree n l

Lachute l Saint-Jérôme l

LaSalle u l

Laval lMontréal l

Napanee lTrenton l u

Brampton l u

Mississauga lScarborough l u s

Toronto l

Alma n l s

Jonquière lLaTuque n l

St. Félicien n s

Dolbeau-Mistissani n s

Gatineau l s

Thurso n s

Dryden n

Grande Prairie n s

Peace River n

Mackenzie nChetwynd n

Terrace Bayn

Whitby l

2019 PULP, PAPER &BIOECONOMY MAP

Brantford l u

Mill Name & Location (by province) Biomass-based Thermal Energy

(GJ/y)

Biomass-based Electrical Energy (MWh/y)

Biochemicals/Biofuels/ Other Bioproducts Employees

u Building Products of Canada Corp. - Pont Rouge Plant, Pont-Rouge, QC u Building Products of Canada Corp., LaSalle, QC 35u Cascades Canada ULC - Forma-Pak, Kingsey Falls, QC 45u Cascades Canada ULC - Papier Kingsey Falls Inc., Kingsey Falls, QC 63

l Cascades Tissue Group - Candiac, Candiac, QC 195l Cascades Tissue Group - Kingsey Falls Division, Kingsey Falls, QC 160l Cascades Tissue Group - Lachute, Lachute, QC 131l Cascades Tissue Group - Laval, Laval, QC 65l Cascades Tissue Group - Papersource, Granby, QC 178

s Celluforce, Windsor, QC (idle) Cellulose Nanocrystaln l s Domtar Corp. - Windsor Mill, Windsor, QC 2629350 18 MW Nanocrystalline Cellulose

(NCC) (demonstration scale)820

n s Fortress Specialty Cellulose, Thurso, QC 6,050 GJ/day 24 MW 320l Glassine Canada Inc., Quebec, QC 88

n l Kruger Inc. - Brompton Mill, Sherbrooke, QC 23 MW l Kruger Inc. - Containerboard and Packaging, LaSalle, QC l Kruger Inc. - Containerboard and Packaging, Montreal, QC

n l s Kruger Inc. - Trois Rivières Mill, Trois-Rivières, QC Cellulose Filament l Kruger Products L.P., Gatineau, QC 480

n l Kruger Products L.P., Crabtree, QC 660l Kruger Products L.P., Sherbrooke, QC 50

n l Kruger Wayagamack Inc., Trois-Rivières, QC u Matériaux Spécialisées Louiseville, Louiseville, QC

n l Cascades Containerboard Packaging, Cabano, QC 141l Cascades Containerboard Packaging, Kingsey Falls, QC 56

n l s Resolute Forest Products - Alma Division, Alma, QC 250,000 343n l s Resolute Forest Products - Amos Division, Amos, QC 1,250,000 156n l s Resolute Forest Products - Baie Comeau Division, Baie-Comeau, QC 1,420,000 253n l s Resolute Forest Products - Clermont Division, Clermont, QC 135,000 157

l s Resolute Forest Products - Dolbeau, Dolbeau-Mistassini, QC 3,130,000 28 MW 139l s Resolute Forest Products - Gatineau Division, Gatineau, QC 1,400,000 15 114l Resolute Forest Products - Kenogami Mill, Jonquière, QC 177

n s Resolute Forest Products - Saint-Felicien, Saint-Félicien, QC 8,000,000 43 MW 231l Rolland Enterprises Inc., Saint-Jérôme, QC 300

n Rolland Enterprises Inc., Ste-Hélène-de-Breakey, QC 50n l Technocell Inc., Drummondville, QC 127

s Rayonier Advanced Materials - Chemical Group - Témiscaming, Témiscaming, QC

Lignosulfonates

n s Rayonier Advanced Materials - High Yield Pulp Division - Temcell - Témiscaming, Témiscaming, QC

Biogas

s Rayonier Advanced Materials - Resin Group, Témiscaming, QC Phenolic Resins, Amino Resins, PMUF, Emulsion Waxes, Formaldehyde

n s Rayonier Advanced Materials - Specialty Cellulose - Témiscaming, Témiscaming, QC

50 MW (est) 300

n s Rayonier Advanced Materials - Matane, QC Biogas 142l Rayonier Advanced Materials - Paperboard Group - Témiscaming,

Témiscaming, QC

n l WestRock - La Tuque Mill, La Tuque, QC n l White Birch Paper - F.F. Soucy, Rivière-du-Loup, QC n l White Birch Paper - Papier Masson Ltée, Gatineau, QC n l White Birch Paper - Stadacona, Quebec, QC

Mill Location (by Province) Biomass-based Thermal Energy

(GJ/y)

Biomass-based Electrical Energy

(MWh/y)

Biochemicals/Biofuels/ Other Bioproducts

Employees

n s Aditya Birla Group - AV Cell Inc., Atholville, NB 2,750 TJ/yr 109,200 Lignosulfonates, biogas (65-75% methane) 275n s Aditya Birla Group - AV Nackawic, Nackawic, NB 4,018 TJ/yr 130,975 350

l Irving Paper Ltd., Saint John, NB 310n s Irving Pulp & Paper, Saint John, NB 10,341,729 793,361 GJ/yr Soil Additive 335

l JD Irving Tissue Co., Saint John, NB 105l s JD Irving Ltd., Lake Utopia Paper, Lake Utopia, NB 977,000 Methane 140

n s Twin Rivers Paper Company - Edmundston Pulp Division, Edmundston, NB

6,457,780 BTU/y 237,175 290

u CKF Inc., Hantsport, NS n s Northern Pulp Nova Scotia Corporation, New Glasgow, NS 4,815,000 BTU 23 MW 225

l Port Hawkesbury Paper, Port Hawkesbury, NS 60 MW

n l Kruger Inc. - Corner Brook Pulp & Paper Ltd., Corner Brook, NL 500

n Pulpl Paper, board and tissue s Bioenergy and bioproductsu Other

MAP LEGEND

To request additional copies of the map, please contact [email protected] update your listing for the 2020 edition, please send changes to [email protected]

Notes: List includes operating (and temporarily closed) pulp, paper and board mills, plus other producers of forest biomass-based electricity and chemicals. Figures are from survey respondents or published sources. Listed biomass-based energy and bioproducts may be for internal use or external sale.

Mill Name & Location (by province) Biomass-based Thermal Energy

(GJ/y)

Biomass-based Electrical Energy

(MWh/y)

Biochemicals/Biofuels/ Other Bioproducts Employees

n s Canfor Pulp - Intercontinental Pulp Mill, Prince George, BC 8,884,900

910,993

Tall Oil, Turpentine 300n s Canfor Pulp - Northwood Pulp Mill, Prince George, BC 18,523,700 Methanol, Tall Oil 500n l s Canfor Pulp - Prince George Pulp and Paper Mill, Prince George, BC 10,852,200 Tall Oil, Turpentine 300

n Canfor Pulp - Taylor Pulp Mill, Taylor, BC 110n s Cariboo Pulp & Paper Company, Quesnel, BC 12,235,300 211,389 Tall Oil, Turpentine 300n l s Catalyst Paper Corp. - Alberni Specialties Division, Port Alberni, BC 4,800,000 81,000 308n l s Catalyst Paper Corp. - Crofton Pulp & Paper, Crofton, BC 15,000,000 314,000 602n l s Catalyst Paper Corp. - Powell River Division, Powell River, BC 7,200,000 220,000 434n Chetwynd Mechanical Pulp Inc., Chetwynd, BC n s Domtar Corp. - Kamloops, Kamloops, BC 1.13 x 10(13) BTU/yr 550,000 Turpentine 420n l s Howe Sound Pulp and Paper Corporation, Port Mellon, BC 12,747,321 393,042 410

l s Kruger Products Ltd., New Westminster, BC 351,570 Syngas 410n Mackenzie Pulpmill Corp., Mackenzie, BC 256n s Mercer International Inc. - Mercer Celgar, Castlegar, BC 1.36 x 10(13) KJ/yr 520,000 425n s Nanaimo Forest Products - Harmac Pacific Mill, Nanaimo, BC 25 MW n Quesnel River Pulp Company, Quesnel, BC n Skookumchuck Pulp, Cranbrook, BC 290

s University of British Columbia, Vancouver, BC 15,300

s Alberta Innovates Technology Futures, Edmonton, AB Cellulose Nanocrystals 189n l Alberta Newsprint Company, Whitecourt, AB 210n s Alberta-Pacific Forest Industries Inc., Boyle, AB 18,157,340 502,773 Bio-methanol (1019 t/y) 380

u Building Products of Canada Corp. - Edmonton Plant, Edmonton, AB u IKO Industries Ltd. - Calgary Plant, Calgary, AB

n Mercer International Inc. - Mercer Peace River Pulp, Peace River, AB 100,000 Soil Amendment 300n Millar Western Forest Products Ltd. - Whitecourt, Whitecourt, AB 114n s West Fraser Timber Co. Ltd. - Hinton Pulp, Hinton, AB Lignin 342n s West Fraser Timber Co. Ltd. - Slave Lake Pulp, Slave Lake, AB 4.7 MW Biogas n s International Paper - Global Cellulose Fibers, Grande Prairie, AB 10,323,448 140 MW 334

n Meadow Lake Mechanical Pulp Inc., Meadow Lake, SK 158s Prince Albert Pulp, Prince Albert, SK (idle)

n l s Canadian Kraft Paper, The Pas, MB 3,497,333 67,689 280

n Aditya Birla Group - AV Terrace Bay Inc., Terrace Bay, ON 9,007 TJ/yr 89,704 380l s Atlantic Packaging Products Ltd. - New Forest Paper Mill, Scarborough,

ON Biogas

l Atlantic Packaging Products Ltd., Scarborough, ON l Atlantic Packaging Products Ltd., Whitby, ON l Cascades Containerboard Packaging, Mississauga, ON 108l Cascades Containerboard Packaging, Trenton, ON 142

n Domtar Corp. - Dryden Mill, Dryden, ON 330n l Domtar Corp. - Espanola Mill, Espanola, ON 540

l Dunn Paper Inc., St. Catharines, ON s Ensyn, Renfrew, ON RTP liquid (pyrolysis oil) s FPInnovations, Thunder Bay, ON Lignin (pilot plant)

l Georgia-Pacific Canada Inc., Thorold, ON (idle) u Hartmann Canada Inc., Brantford, ON u IKO Industries Ltd. - Brampton Plant, Brampton, ON

l JD Irving Tissue Corp. - Irving Tissue Ltd., Toronto Mill, York, ON l Kimberly-Clark Inc., Huntsville, ON l Kruger Inc. - Containerboard and Packaging - Brampton, ON l PWI - Strathcona Paper, Napanee, ON

n l Rayonier Advanced Materials, Kapuskasing, ON 550l Resolute Forest Products - Thorold Division, Thorold, ON (idle)

n l s Resolute Forest Products - Thunder Bay Operations, Thunder Bay, ON 8,300,000 116 MW Turpentine, Tall Oil 448l u Sonoco Canada Corporation - Brantford Mill, Brantford, ON 60l u Sonoco Canada Corporation - Trent Valley Mill, Trenton, ON

yukon

northwest territories

nunavut

british columbia

alberta

saskatchewan

manitoba

ontario

quebec

newfoundland& labrador

new brunswick

nova scotia

princeedwardisland

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“Pulp and Paper Canada is a very interesting magazine. It provides timely news and information on the pulp and paper industry, market trends, new developments, emerging new applications and new markets for wood fibres.”

“The best source for news about the industry in Canada.”

“The reporting on mills is excellent.”

“Pulp & Paper Canada is an essential tool to keep abreast of the P&P industry in Canada – it provides a depth of reporting not available in other media.”

Be a part of Pulp & Paper Canada in 2020

CONTACT Laura GoodwinNational Accounts [email protected]

▪ The Pulp & Paper Canada brand means instant online credibility for your content and your message.

▪ Over 9,000 unique visitors per month to pulpandpapercanada.com – reach deeper, wider and more often with your branded marketing.

▪ Over 7,500+ CASL-compliant weekly eNewsletter subscribers – The largest CASL compliant list in Canada for this sector.

▪ Over 40% eNews open rate to engage with your brand (industry average is 22%).

▪ Mobile, responsive eNews and site - 32% of our audience are on mobile devices.

▪ CASL-compliant eBlasts means you can reach our community directly.


Source: 2019 Reader Survey, Annex Business Media Research Dept., April 2019

Documents

2020 MEDIA KIT PULP PAPER€¦ · (GJ/y) Biomass-based Electrical Energy (MWh/y) Biochemicals/Biofuels/ Other Bioproducts Employees u Building Products of Canada Corp. - Pont Rouge