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SCRANTON GILLETTE COMMUNICATIONS | WWW.FURNITURELIGHTINGDECOR.COMCOVER IMAGE: LILLIAN AUGUST DESIGNS
THE ONE-STOP RESOURCE FOR HOME FURNISHINGS PROFESSIONALS
2 0 2 0 M E D I A P L A N N E R
2 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
Crafting and sharing the stories of our industry makes an impact with customers, whether retailers, designers or consumers. In the home furnishings industry, we want our products and services to spark emotion and interest through the knowledge and style that differentiates us.
At Furniture, Lighting & Decor, we provide the platform for sharing that differentiation through our media channels — the pages of our monthly publication, our website and emails, and upcoming events. As we continue to evolve to meet the needs of retailers and interior designers — our audience and your customers — you will see an updated approach to our content, designed to make it even easier to fete out the pearls of wisdom that help that audience grow their businesses. We’ve been quietly working toward this all year.
In our monthly publication, starting in January 2020, watch for themed issues focused on the business topics and consumer trends driving the home business — profitability, experience, wellness, home design influences, visionaries and more. In addition to in-depth features on these topics, our Style Boards, Product Galleries and Departments will offer tangential content and the
trending products associated with each theme. Each issue will include significant takeaways on its topic, sharing stories and experiences from designers and retailers so we can all learn from each other.
In the coming months, you’ll also see an improved website experience with a refreshed, easy-to-navigate design and streamlined content — The Scoop (industry news); Smarts (the educational content); and Style (inspiration through trends, new products and the stories that connect our industry). We’re scheduling our in-depth content so our readers always know when to check back for the latest.
Through these initiatives, we continue to engage our retail and designer audience with timely and relevant content pertinent to their businesses and crafted to serve them with the resources they need to navigate the home furnishings business’ evolving landscape.
Looking forward to an incredible 2020 together!
Susan JonesPublisherFurniture, Lighting & Decor [email protected]
smart. stylish. significant.
Furniture, Lighting & Decor S E RVE S THE
$ 1 1 0 B I L L I O N HOME FURNISHINGS MARKET.
AVA I L A B L E O N A L L M E D I A P L AT F O R M S — P R I N T, D I G I TA L A N D i O S A P P.
Furniture, Lighting & Decor Furniture, Lighting & Decor is the only comprehensive resource covering the whole home with features and
educational content focused on the why behind what’s going on in the industry and where we’re headed. We connect retailers, designers and smart manufacturers driving the
business. We go to markets where the trends start.
ICONS: FREEBIRD & COLORLIFE - STOCK. ADOBE.COM
furniturelightingdecor.com
AUGUST 2019
flights of fancybreaking design boundaries in product, projects & retail
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furniturelightingdecor.com
winter markets recap
furniturelighting &decor
furniturelightingdecor.com
JANUARY 2019
new year,
new heights
trends for 2019 + winter
market previews
furniture, lighting & decor
JAN
UA
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furniture
lighting &decor
furniturelightingdecor.com
SEPTEMBER 2019
indoors outinterior style, nature drive outdoor design trends
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&decor
3 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
CORE:71,38940,549
(print / digital subscribers monthly)
+30,840
(newsletters & enews recipients)
UNDUPLICATED AUDIENCE:
50,278
O U R AU D I E N C E : E X T E N S I V E . E X PE R I E N C E D. E N G AG E D.
BUSINESS/OCCUPATION BREAKOUT OF MAGAZINE CIRCULATION*
*PUBLISHER’S SWORN STATEMENT OF
MAGAZINE CIRCULATION, JUNE 2019
40,549 TOTAL QUALIFIED MAGAZINE
CIRCULATION (JUNE 2019)
* PUBLISHER’S SWORN STATEMENT OF MAGAZINE CIRCULATION, JUNE 2019
20,323RECEIVE THE PRINT EDITION*
+20,226
RECEIVE THE DIGITAL EDITION*
+26,500
ADDITIONAL COPIES DISTRIBUTED AT ALL MAJOR MARKETS AND INDUSTRY EVENTS
CLICK TO VIEW AND DOWNLOAD
PUBLISHER ' S SWORN
STATEMENT OF MAGA ZINE CIRCUL ATION
ICONS: FREEBIRD & COLORLIFE — STOCK. ADOBE.COM
30.3%
32%
3.0%
6.6%
3.5%
18.3%
6.3%
Home Furnishings
Retailer
Lighting Retailer
Lighting Design Firm
Custom Builder
Manufacturer / Manufacturer Reps
Architectural Design Firm
Interior Design Firm
ENHANCED DIGITAL:
21,81013,489
(website unique visitors monthly)
+8,784
(social media followers )
PROGRAMMATIC RETARGETING AUDIENCE
FROM FB: 22,000
furniturelightingdecor.comAUGUST 2019
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of fancy
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in product, projects & retail
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furniture
lighting &decor
BUSINESS / OCCUPATION
BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF
JUNE 2019
BUSINESS TOTAL QUALIFIED
PRINTEDITION
DIGITALEDITION
Pres/Owner/VP/Corp
GM/Store or Branch Mgr Buyer Interior Designer/
Architect Sales
ManagerLighting
Designer Other
Retailers
Lighting Retailer 7,422 3,791 3,631 2,720 2,082 90 296 781 542 911
Home Furnishings Retailer 12,278 8,096 4,182 6,255 3,467 102 567 1,089 23 775
Designers
Interior Design Firm 12,963 6,342 6,621 5,462 552 24 5,931 170 49 775
Lighting Design Firm 1,399 668 731 832 117 6 60 59 168 157
Others
Custom Builder 2,679 524 2,155 2,407 112 10 54 33 7 56
Architectural Design Firm 2,586 754 1,832 734 67 3 1,709 14 16 43
Manufacturer/Mfr. Reps 1,222 148 1,074 698 126 8 38 175 25 152
Total 40,549 20,323 20,226 19,108 6,523 243 8,655 2,321 830 2,869
4 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
O U R CO N T E N T: CO N N E C T E D. C R E AT I V E . CO M PE L L I N G .
Inside Every IssueTOPICAL FEATURES Each month, we talk to retailers, designers, experts and industry leaders to craft articles on topics that have an impact on the home furnishings business.
DESIGN NOTEBOOK Designers offer an intimate snapshot of their inspirations.
RETAIL GUIDE We share expert strategies, tips and tricks that are designed to help retailers increase sales and grow their businesses.
DIGITAL BULLETIN How to create an online presence with social media, web tools and software.
CONSUMER SNAPSHOT A deep, data-driven dive into how consumers today shop in stores and online, and what they want from retailers.
DESIGN STOP We share the stories of the players who are changing the industry as retail, interior design and product design blend and evolve.
STYLE BOARDS Discover the why behind the trends, categories and new products that are driving the home furnishings industry.
PRODUCT GALLERIES Each month we drill down to showcase category- specific trends impacting home furnishings design.
WHERE'S FURNITURE, LIGHTING & DECOR? Our editors attend markets and events all over the country. Get a behind-the-scenes glimpse of where we are each month.
LAST LOOK Designers share their breathtaking projects, along with inspiration, insights and details for each room’s design.
STYLE REPORTS In these category-specific special sections — 6 times a year — we drill down in specific categories — hospitality, top of bed, flooring and more — to learn what’s changing, trending and why.
Trusted AdvisorsADVISORY BOARD MEMBERS:
Johne Albanese, Steven Avitable, Patti Carpenter, Kristina Christopher, Dwayne Clark, Mary Liz Curtin, Colleen Daly, Jeff Dross, Bob Gaynor, Shay Geyer,
Kerrie Kelly, Julie Messner, Freddie Naimer, Laura Van Zeyl, Comer Wear
THE SCOOP AND THE SCOOP: NEWSFEEDAlternating weekly e-newsletters (Thursday) with industry news, retail
and trend reports, our latest contributed blogs and new products. Plus, The Scoop includes a video letter from Editor-in-Chief Diane Falvey.
Who’s Visiting Furniture, Lighting & Decor online?
FURNITURELIGHTINGDECOR.COM: Approximately 14,000 unique visitors a month
ALSO FIND US ON
FACEBOOK | INSTAGRAM | PINTEREST
Our Audience of engaged iPhone App followers and readers continues to grow.
SMART & ST YLISHOur new alternating Smart and Stylish e-newsletters (Tuesdays)
focus on the tools, tips, trends and products designed to take your business to the next level.
5 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
2 0 2 0 E D I TO R I A L C A L E N DA R
EMAIL EDITORIAL SUBMISSIONS: [email protected] & [email protected]
January: The Experience IssueFeatures
Treating the Customer Winter Market Previews LED Lighting Update Rug Report
Style Board
The “Sit” Factor: Test Driving Upholstery
Product Galleries
Furniture: BedroomLighting: Table Lamps Decor: Seasonal / Holiday
Style Report
Designer’s Guide to a Good Night’s Sleep: Bedding and Top of Bed
Bonus Distribution
Dallas, Atlanta, KBIS, Las Vegas Market
Editorial Materials Due
11/27/19
Ad Close
11/29/19
Ad Materials Due
12/6/19
February: The Wellness IssueFeatures
The Spa Experience Connected Lighting & Ceiling Fans Sustainable Home Furnishings Home Fragrance
Style Board
Smart Home: Innovations and What’s Next
Product Galleries
Furniture: Office Lighting: Task LightingDecor: Cozy Decor
Bonus Distribution
NY Now
Editorial Materials Due
12/27/19
Ad Close
12/27/19
Ad Materials Due
1/3/20
March: The Profitability IssueFeatures
Profiting in Design and at Home Furnishings Retail
Design / Retail Niches to Watch Portable Lighting Report Retail Road Trip ARTS Winners
Style Board
Resimercial: The Home / Hospitality Crossover
Product Galleries
Furniture: Dining Room Lighting: Sconces Decor: Wall Art
Style Report
Finishing Touches: The details that make a house a home
Editorial Materials Due
2/4/20
Ad Close
1/31/20
Ad Materials Due
2/7/20
In Every Issue: DESIGN NOTEBOOK, CONSUMER SNAPSHOT, RETAIL GUIDE, DIGITAL BULLETIN, DESIGN STOP, LAST LOOK
furniturelightingdecor.com
AUGUST 2019
flights of fancybreaking design boundaries
in product, projects & retail fu
rnitu
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6 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
2 0 2 0 E D I TO R I A L C A L E N DA R
EMAIL EDITORIAL SUBMISSIONS: [email protected] & [email protected]
May: The Social Media IssueFeatures
Elevating Design, Retail with Social Media Instagrams to Follow SOTY Finalists Performance Fabrics Report
Style Board
Outdoor Living: The Art of the Oasis
Product Galleries
Furniture: OutdoorLighting: Landscape LightingDecor: Planters / Artificial Outdoor Plants
Bonus Distribution
ICFF
Editorial Materials Due
4/1/20
Ad Close
4/3/20
Ad Materials Due
4/10/20
June: The Builder's IssueFeatures
Attention to the Details on a New Build/Renovation
Dallas Market / Lightovation Preview
Getting Fixed Lighting Right Retail Roadtrip
Style Board
Kitchen & Bath: Trending Materials, Finishes and Functionality
Product Galleries
Furniture: StorageLighting: Ceiling FansDecor: Poufs / Multifunction Seating
Style Report
Under Foot: Everything Flooring and Rugs
Bonus Distribution
Dallas Market / Lightovation
Editorial Materials Due
4/30/20
Ad Close
5/1/20
Ad Materials Due
5/8/20
April: The Bricks & Clicks IssueFeatures
Bridging the Brick & Mortar and e-commerce gap
High Point Market Preview Motion Furniture Report Lighting as Art for the Home Top of the Table
Style Board
The WOW Factor: Standout Home Furnishings and why they appeal.
Product Galleries
Furniture: Console, Credenza Lighting: Pendants Decor: Pillows
Style Report
Hospitality
Bonus Distribution
High Point Market, Dallas Design Week, Lightfair, HD Expo
Editorial Materials Due
3/3/20
Ad Close
3/6/20
Ad Materials Due
3/13/20
In Every Issue: DESIGN NOTEBOOK, CONSUMER SNAPSHOT, RETAIL GUIDE, DIGITAL BULLETIN, DESIGN STOP, LAST LOOK
furniturelightingdecor.com
fashion-forwardfashion-forward
international design + dallas market preview
furniturelighting &decor
7 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
2 0 2 0 E D I TO R I A L C A L E N DA R
September: The Luxury IssueFeatures
Engaging the Luxury Client Luxury Lighting Permanent Botanicals
Style Board
Case Goods and Upholstery Designed for Luxury Consumer
Product Galleries
Furniture: Bar StoolsLighting: Floor LampsDecor: Sculptural
Style Report
Color the Home Beautiful: Fabrics, Finishes and the Designs That Pull It Together
Bonus Distribution
ALA Conference, Dallas Design Week, Design Chicago, Casual Show
Editorial Materials Due
8/3/20
Ad Close
8/7/20
Ad Materials Due
8/14/20
EMAIL EDITORIAL SUBMISSIONS: [email protected] & [email protected]
July: The International IssueFeatures
International Influences on Today’s Home Summer Market Preview Lighting the Small Spaces Design/Retail Associations
Style Board
Functional Furnishings for Small Space Living
Product Galleries
Furniture: Accent TablesLighting: LED LightingDecor: Mirrors
Bonus Distribution
Atlanta,Las Vegas Markets
Editorial Materials Due
6/1/20
Ad Close
6/5/20
Ad Materials Due
6/13/20
August: The Branding IssueFeatures
Building a Brand That Engages Customers SOTY Winner Profiles Up and Coming Soft Goods Report
Style Board
Artisanal, One-of-a-Kind Furnishings
Product Galleries
Furniture: MotionLighting: Strip LightingDecor: Rugs
Bonus Distribution
NY Now
Editorial Materials Due
7/1/20
Ad Close
7/3/20
Ad Materials Due
7/10/20
In Every Issue: DESIGN NOTEBOOK, CONSUMER SNAPSHOT, RETAIL GUIDE, DIGITAL BULLETIN, DESIGN STOP, LAST LOOK
8 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
2 0 2 0 E D I TO R I A L C A L E N DA R
October: The Made in America IssueFeatures
Leveraging the US Made Message High Point Market Preview Domestic Lighting Report Wall Decor Report Retail Road Trip
Style Board
US Made Furniture
Product Galleries
Furniture: Coffee Tables/Side TablesLighting: ChandeliersDecor: Wallpaper
Bonus Distribution
High Point Market
Editorial Materials Due
9/1/20
Ad Close
9/4/20
Ad Materials Due
9/11/20
November: The Influences IssueFeatures
The Lifestyle Trend Influences on Home Furnishings
Maison & Objet Recap Pattern & Home Decor Lighting Influences
Style Board
A Look Ahead: Colors & Patterns for 2021
Product Galleries
Furniture: Night StandsLighting: Outdoor LightingDecor: Tabletop
Style Report
Hospitality
Bonus Distribution
BDNY
Editorial Materials Due
10/1/20
Ad Close
10/2/20
Ad Materials Due
10/9/20
December: The Visionaries IssueFeatures
The Visionaries Influencing Home Design Instagrammable Influencers Retail Innovation Time to Compete: How Entering Contests Can Raise a Profile
Style Board
Designer / Celebrity Home Lines to Watch
Product Galleries
Furniture: Upholstered SeatingLighting: SMART Lighting/FansDecor: Frames
Editorial Materials Due
11/3/20
Ad Close
11/6/20
Ad Materials Due
11/13/20
In Every Issue: DESIGN NOTEBOOK, CONSUMER SNAPSHOT, RETAIL GUIDE, DIGITAL BULLETIN, DESIGN STOP, LAST LOOK
EMAIL EDITORIAL SUBMISSIONS: [email protected] & [email protected]
9 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
O U R D E S I G N : E L E G A N T. E XC I T I N G . E N L I G H T E N E D.
furniturelightingdecor.comJULY 2019
different
strokes
what’s driving new business
models and home tre
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fashion-forwardfashion-forward
international design + dallas market preview
furniture
lighting &decor
furniturelightingdecor.com
JUNE 2019
‘small’ looms largesmaller living spaces create big opportunities for home design
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furniturelighting
&decor
Award-winning designer Kelsey Craig takes outstanding content developed by the Furniture,
Lighting & Decor editors and the striking images they curate each month to create the beautiful and
luxurious designs that inspire and inform.
W W W. FURNITURE LIGHTINGDECOR .COM
Our redesigned website offers the industry’s news, education and inspiration in an easy-to-
navigate format tailored to the audience’s needs.
1 0 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
To learn more about the ROI a custom branding project can bring to your marketing plan, contact your Integrated Media Consultant or the Custom Content Division.
YO U C A N A L S O V I S I T U S AT: W W W. S G C C O N T E N T M A R K E T I N G . C O M
C O N T E N T D E V E L O P M E N T
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M E M B E R S H I P D I R E C T O R I E S
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D I V I S I O N O F F E R S C L I E N T
S E R V I C E S I N C O N T E N T
C R E AT I O N , D E S I G N ,
DATA , R E S O U R C E S A N D
M A R K E T I N G , A N D C A N
H E L P YO U P R O D U C E
C U S T O M B R A N D E D
P R O J E C T S T H AT I N C L U D E :
Let us develop an idea for you.
PATTERN: KUSURIURI — STOCK. ADOBE.COM
O U R CU S TO M CO N T E N T S O LU T I O N S : TA I LO R E D. TA R G E T E D. E F F E C T I V E .
1 1 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
2 0 2 0 R AT E C A R D
PRINT ADVERTISING RATES
AD SIZES (width x height)2-Page Spread: 20¼” x 12¼” (bleed)Full Page: bleed size: 10¼” x 12¼” | non-bleed: 9¼” x 11¼”½ Page Horizontal: bleed size: 10¼” x 6” | non-bleed: 9¼” x 5½” ½ Page Vertical: bleed size: 5” x 12¼” | non-bleed: 4½” x 11¼” ¼ Page: 4⅝” x 5⅝”
WEBSITE ADVERTISING RATES
AD FORMATS (width x height in pixels)
ENEWSLETTER ADVERTISING RATES
AD FORMATSMini Boom: 300 x 100 pixels (width x height)Video Alert: Contact your Integrated Media Consultant.Eblast: If providing materials, this requires a 600-pixel-wide, inline-styled HTML file with images and/or copy supplied in document file;JPG or PNG format images and logos; and links. Please specify email subject line. If needed, we can host your images. Please contact your Integrated Media Consultant for additional details about specific requirements or if you would like us to custom design your eblast.
AD SIZE 1x 4x 12x
2-PAGE SPREAD $7,000 $6,000 $5,000
FULL PAGE $4,000 $3,500 $3,000
½ PAGE $2.600 $2,200 $2,000
¼ PAGE $1,500 $1,200 $975
BOUTIQUE AD $750 — —
(per month) 1x
Leaderboard + Mini Boom for Mobile $1,850
Boom Box $1,500
Sponsored Content $1,500*
Format
The Scoop / The Scoop: Newsfeed Mini Boom, 300 x 100 $2,000/month
Smarts (details below) $1,000/month
Stylish (details below) $1,000/month
Eblast / Video Alert (details below) $1,200/per deploymentCONNECTING BUYERS AND
SELLERS WITH MARKET-LEADING CONTENT AND DATA
www.scrantongillette.com
UPLOAD PRINT ADVERTISING TO: www.adshuttle.com/sgc
VIEW PRINT & DIGITAL SPECS HERESUBMIT DIGITAL ADVERTISING TO:
Siobhan Lesniak | 847.318.3414 | [email protected]
EDITORIAL + PUBLISHING OFFICE 3030 W. Salt Creek Lane, Suite 201
Arlington Heights, IL 60005 847.391.1000 • F: 847.390.0408
P R I N T S O L U T I O N S D I G I TA L S O L U T I O N S
Please see our terms and conditions, short rates and
cancellation information at www.scrantongillette.com/
advertising-terms-and-conditions
PUBLISHER Susan A. Jones | 336.402.5235
INTEGRATED MEDIA CONSULTANT Becky Jacks | 214.289.9266
EDITOR-IN-CHIEF Diane Falvey | 516.429.8521
MANAGING EDITOR Amy McIntosh | 847.391.1025
ASSOCIATE EDITOR Katie Caron | 847.954.7922
SENIOR CONTRIBUTING EDITOR Kimberley Wray | 336.880.3999
OUR TEAM
Leaderboard: 970 x 90 pxFor leaderboards to render properly on mobile devices please include a Mini Boom 300 x 100 px Maximum file size: 100 KB------------Boom Box: 300 x 250 pixels Maximum file size: 100 KB
All Digital Ads:File formats: GIF, JPG, third party tags, HTML 5 Supply URL for link
Press-optimized PDF using Acrobat PDF/X-1a job option is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Offset printer marks outside of artwork for bleed ads.
Any other type of file may require the use of an outside vendor and will result in additional charges.
Unless SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.
MECHANICAL DATA Publication Trim Size: 10” x 12” (width x height) Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression. Binding: Perfect bound
Mechanical Requirements: SWOP speci-fications apply. Magazines are trimmed to 10” x 12” by trimming 1/8” off the head, face and foot. Live matter (text, logos and non-bleed elements) should be kept at least ¼” away from the trim size.
AD MAILING INSTRUCTIONS Advertising material, SWOP proofs, space contracts, insertion orders, correspondence and copy should be addressed to:
Traffic Department, Furniture, Lighting & Decor 3030 W. Salt Creek Lane, Suite 201 Arlington Heights, IL 60005-5025
Ad production is available for a rate of $75/hour and includes two rounds of revisions.
ACCEPTED DIGITAL FORMATS
All ad sizes are included in the digital edition with links.
STYLE REPORTS: Full page–$2,500 | 2 page spread–$4,000
*Additional costs for content creation
1 2 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
CO N TAC T U S
SUSAN JONESPUBLISHER 336.402.5235
BECKY JACKSINTEGRATED MEDIA CONSULTANT
214.289.9266 [email protected]
AMY MCINTOSHMANAGING EDITOR
DIANE FALVEYEDITOR-IN-CHIEF
KIMBERLEY WRAYSENIOR CONTRIBUTING EDITOR
KATIE CARONASSOCIATE EDITOR
KELSEY CRAIGDESIGNER
REACH OUT TO US WITH STORY IDEAS, NEW PRODUCT INTRODUCTIONS AND THE NEWS YOU’D LIKE TO REACH YOUR CUSTOMERS.
