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Sponsorship proposal
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Agility Nationals WA 2020
On 26-31 May 2020, Perth will host the Agility Nationals.
This is a five day event that will attract competitors from
around Australia.
This is a opportunity to reach a key market of dog owners,
healthy Australians and sports enthusiasts.
Dog agility is a fast growing international sport that’s fun and
exciting. Dogs navigate their way through a variety of obstacles
led by their handlers’ directions. The art of it is in the person
communicating to the dog what it is he or she needs to do. Success
depends on the handler communicating effectively with their dog to
accurately negotiate obstacles in the fastest possible time.
More than 500 competitors are expected from around Australia
along with many more spectators. Already the facebook site has
attracted 700+ followers who are interested in competing.
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Who you’ll reachAgility competitors consist of a diverse range
of ages, backgrounds and occupations. The youngest in training are
around 6 years. They compete in the trial ring from the age of 8
all the way through to 86.
Across the country there are hundreds in each state who compete.
They are low to high income earners who work in all kinds of
casual, part time and full time employment. There are also a number
of retired and semi-retired competitors.
They come from education, construction, mining, health and
administration. They’re professionals, tradespeople and retirees.
From small and big businesses, self employment, Government and the
private sector, they’re a diverse range of people. They’re
families, single parents and young people such as University
students, just starting out.
There’s a huge range of fitness levels amongst competitors and
also a variety of differently abled people who compete – some are
athletes who also compete in marathons and other athletic events
and some are recovering from injuries, returning to exercise. There
are numbers in every state who compete with a disability.
The majority are typically young to middle aged Australians who
are trying to improve their health and maximise their ability to
quickly and nimbly move around the course.
They all have one thing in common – a love of spending time
outdoors with their canine companions.
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The extended reachCompetitors are influencers.
This diverse range of people are dog trainers, community
volunteers, vets, vet nurses, animal behaviourists and
bloggers.
Their advice and influence extends far beyond dog clubs and
dog
sports to the much wider pet owner community.
These are the people that the wider community turns to for
advice on all things dog-related.
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Why reach dog owners?
Competitors are responsible and engaged dog owners, with many
owning and training several dogs.
They invest in their pets
Agility dogs are canine athletes. In order to maximise
performance and keep their dogs in peak condition, competitors
invest in quality products, services and nutrition.
They invest in their sport
Competing in this sport requires investment in a broad range of
products, including
• Gazebos, tents, sun shields etc to shield from the weather
• Outdoor and active wear
• Appropriate vehicles
• Crates
• Dog toys and treats
• Dog fitness and conditioning equipment
• Human fitness and conditioning equipment
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How’ll you reach themAt the event
You’ll get significant opportunity at the event to showcase you
brand and your business. This includes signage, exhibition booths
and material in competitor bags.
Prior to the event
There will be a substantial amount of communication with
potential and signed-up competitors as well as spectators in the
months leading up to the event.
Facebook: Our dedicated facebook page has 723 Members. This is
the main communication method with the community. These Members
look forward to your sponsor posts to understand more about your
offering.
E-Newsletters: There will a monthly newsletter to our database.
Depending on your level of sponsorship, editorial about your
business can feature is some of these.
Website: The website will host key information about the event
along with providing brand exposure for our sponsors.
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What you’ll getSponsor benefits vary, depending on the level of
sponsorship. You have a choice of 4 levels, all offering great
value.
1. Ring Sponsor - Gold Sponsor - $2,000
2. Silver Sponsor - $1,000
3. Supporter Exhibitor- $500
Benefit GoldRing Sponsor
Silver SupporterTrade exhibition
Investment $2,000 $1,000 $500
Available packages 8 10 10
Signage in official photography
Branding at ring
Editorial in eNewsletter
Facebook posts
Banners at event
Advert in program
Acknowledgement in all printed material
Material in competitor bags
Exhibition/trade space for 5 days*Sponsor to provide own gazebo
& furniture
Logo and link on competition website
Acknowledgement in catalogue
Option to donate prizes
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Gold SponsorOur Gold Sponsorship package offers competition ring
sponsorship. For $2,000 you’ll get
1. Naming rights and signage at your sponsored ring
2. Up to 7 banners onsite in prime locations*
3. Signage in official photography taken in that ring
4. 5 facebook posts in the year leading up to the event
5. Editorial content in the eNewsletter to potential
competitors.
6. Half page ad in the competition catalogue
7. Exhibition/retail space 3mx3m***
8. Option to donate prizes for heats and finals
* For dog and handler safety, there will be some rules to be
followed in terms of position and type of banners.
** Published photos will not bear logo
*** Sponsor to provide own gazebo/marquee and furniture
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Silver SponsorFor an investment of $1,000 you’ll receive
1. Exhibition booth 3mx3m
2. Material in competitors bag
3. Up to 5 banners at the event
4. Quarter page advert in competition catalogue
5. 2 facebook posts and e-Newsletter editorial piece leading up
to the event.
6. Logo and link on the competition website
7. Option to donate prizes for heats and final
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Supporter/ExhibitorFor an investment of $500 you’ll receive
1. Exhibition booth 3mx3m
2. Material in competitors bag
3. Logo and link on competition website
4. Option to donate prizes for heats and prizes
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Contact details
Anne Humphrey
0427 175 693
[email protected]
Gina O’Keefe
[email protected]
waagilitynats2020.com
The event will be held at: Dogs West
602 Warton Rd
Southern River WA 6110
Photos courtesy of Brett Sandells Photography
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mailto:[email protected]:[email protected]://www.waagilitynats2020.com/
