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Future of farming PUBLICATION DATE: Friday, March 20 GET INVOLVED BY: Friday, February 14 MATERIAL DUE: Friday, March 13 INVESTMENT: SPECIAL NATIONAL FEATURE OR CONTRACT RATES APPLY The world's population is expected to increase by two billion persons in the next 30 years, from 7.7 billion currently to 9.7 billion in 2050, according to the United Nations.The challenge is to feed a growing population in a sustainable, cost-effective and environmentally sound way at a time of acceleratingdepletion of land and other forms of natural capital. How can innovation and support of the farming community help to boost food security and sustainability? Proposed topics: SUPPORTING FARMERS – Initiatives designed to support farmers and their partners. RESEARCH – Advancing the knowledge about sustainable food systems. TECHNOLOGY & INNOVATION – Leveraging data, technology and innovation for improving farming practices. GLOBAL REACH – Canada’s contributions to feeding the world. 2020 NATIONAL SPONSOR CONTENT FEATURE NEWSPAPER AND DIGITAL GET INVOLVED TODAY. CONTACT: RICHARD DEACON, Project Manager, [email protected] Click on the report below to see a similar feature on this topic INTEGRATED CONTENT FEATURES ARE TURNKEY ADVERTORIAL SOLUTIONS. PARTICIPATING ADVERTISERS CAN BE MENTIONED/QUOTED WITHIN CONTENT SPACE. THE GLOBE AND MAIL DELIVERS YOUR BEST AUDIENCE ONLINE: National Edition 4.6 MILLION WEEKLY DIGITAL READERS PRINT: National Edition 899,000 WEEKDAY PRINT READERS Source: Vividata Spring 2019, National, Globe Weekly Print and Digital Readers WITH POWERFUL INTERACTIVITY RESULTS 35% HIGHER READING TIME OVER 2 MINUTES ON SPECIAL REPORT ARTICLES VS. GAM SITE AVERAGE 3 X HIGHER CTR ON ADS NEXT TO CONTENT VS. GAM SITE AND CANADIAN AVERAGE Source: Omniture, Doubleclick "*)*(! ’" "(%$&# 3A@B7?>A; G<9 CBG9AG>6@ B: "6A686DF 6;E>7H@GHE9 6A8 6;E>=:BB8 F97GBE .,+*.+- "+*/$*/ /1.#4"$# !8 1-#++ -3’.-8 ".,,4-("3(.-2W 3’$ &+.!$[2 $#(3.1(+ #$/13,$-3 62 -.3 (-5.+5$# (- (32 "1$3(.-W ’()&"*+ ’#%(#$!#& /,+ /0.- ! .dB\=RPLQI 9 \9QIB RE \BIcO9‘R\g 9Q@ ORIL]‘L=9O R:]‘9=OB] \BP9LQ] 9 T\B\BXcL]L‘B ‘R PBB‘LQI ‘JB 9P:L‘LRc] IR9O ]B‘ :g "9Q9@9[] I\LK %RR@ $=RQRPL= 2‘\9‘BIg 39:OB O9]‘ gB9\? :c‘ T\RI\B]] L] :BLQI P9@B? ]9g] $d9Q %\9]B\? @L\B=‘R\ RE ‘JB \\BOO %RR@ (Q]‘L‘c‘B 9Q@ 9 "9Q9@9 1B]B9\=J "J9L\ LQ &OR:9O %RR@ 2B=c\L‘g 9‘ ‘JB 4QLdB\]L‘g RE &cBOTJ? .Q‘9\LRW 3JB ‘9\IB‘] D 9Q LQ=\B9]B LQ 9I\LKERR@ BfTR\‘] ‘R ACGK:LOOLRQ QB‘ BfTR\‘B\] RE 9I\LKERR@ T\R@c=‘]? "9Q9@9 J9] :R‘J 9Q RTTR\‘cQL‘g 9Q@ 9 @c‘g ‘R ]B‘ 9]TL\9‘LRQ9O IR9O] 9Q@ 9=JLBdB QBe OBdBO] RE LQQRd9‘LRQW Y"9Q9@9 J9] ‘JB BQ‘\BT\BQBc\L9O OBI9=g 9Q@ I\L‘ ‘R ]BLhB 9 ]LIQLF=9Q‘ ]J9\B RE ‘JB IOR:9O 9I\LKERR@ P9\NB‘ 9Q@ I\Re @RPB]‘L= ]9OB] 9] eBOO? 9=JLBdLQI PcO‘LK:LOOLRQK@ROO9\ ‘9\IB‘] :g bibG?Z 9==R\@LQI ‘R ‘JB \BTR\‘[] 9c‘JR\]W Y6J9‘ eB QBB@ 9\B ‘JB \LIJ‘ =RQ@L‘LRQ] ‘R P9NB ‘J9‘ J9TK TBQ D ]‘9\‘LQI eL‘J c\IBQ‘Og QBB@B@ ER\BLIQ P9\NB‘]? ]c=J 9] "JLQ9 9Q@ (Q@L9W /\R@c=B\] eLOO 9O]R ]B\dB I\ReLQI P9\NB‘] LQ -R\‘J PB\L=9 9Q@ $c\RTB ER\ TO9Q‘K:9]B@ PB9‘ 9OK ‘B\Q9‘LdB] eL‘J ‘JB 9LP RE B]‘9:OL]JK LQI "9Q9@9 9] 9 OB9@LQI ]Rc\=B ER\ TO9Q‘ T\R‘BLQ]W 3JB IRdB\QPBQ‘ :BOLBdB] ‘JB ]cTB\=Oc]‘B\ eLOO J9dB 9Q B=RQRPL= LPT9=‘ RE AHWGK:LOOLRQ RdB\ Si gB9\] 9Q@ =\B9‘B H?Gii MR:]W Y6JLOB ‘JB\B[] 9Oe9g] PR\B ‘J9‘ =9Q :B @RQB? ‘JB XcB]‘LRQ L] eJB\B +4681 B41@1?A ,8E,FA 9;@1 B4,B .,: -1 0;:1/ B41 >C1AB6;: 6A E41@1 4,A <@;3@1AA -11: 9,01 ,:0 E41@1 0;1A <@;3@1AA :110 B; -1 9,01= 2 -$3 $7/.13$1 .% &1(K%..# /1.#4"32? "-# ’2 3’$ .//.134-(38 3. 2$3 2/(13(.-+ &.+2 -# "’($5$ -$6 +$5$+2 .% (--.53(.-

2020 NATIONAL SPONSOR CONTENT FEATURE Future of farming · Future of farming PUBLICATION DATE: Friday, March 20 GET INVOLVED BY:Friday, February 14 MATERIAL DUE: Friday, March 13

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Page 1: 2020 NATIONAL SPONSOR CONTENT FEATURE Future of farming · Future of farming PUBLICATION DATE: Friday, March 20 GET INVOLVED BY:Friday, February 14 MATERIAL DUE: Friday, March 13

Future of farmingPUBLICATION DATE: Friday, March 20GET INVOLVED BY: Friday, February 14MATERIAL DUE: Friday, March 13INVESTMENT: SPECIAL NATIONAL FEATURE OR CONTRACT RATES APPLY

The world's population is expected to increase by two billion persons in the next 30 years, from 7.7 billion currently to 9.7 billion in 2050, according to the United Nations.The challenge is to feed a growing population in a sustainable, cost-effective and environmentally sound way at a time of acceleratingdepletion of land and other forms of natural capital. How can innovation and support of the farming community help to boost food security and sustainability?

Proposed topics:SUPPORTING FARMERS – Initiatives designed to support farmers and their partners.RESEARCH – Advancing the knowledge about sustainable food systems.TECHNOLOGY & INNOVATION – Leveraging data, technology and innovation for improving farming practices.GLOBAL REACH – Canada’s contributions to feeding the world.

2020 NATIONALSPONSOR CONTENT FEATURE

NEWSPAPER AND DIGITAL

GET INVOLVED TODAY. CONTACT: RICHARD DEACON, Project Manager, [email protected]

Click on the report below to see a similar feature on this topic

INTEGRATED CONTENT FEATURES ARE TURNKEY ADVERTORIAL SOLUTIONS.

PARTICIPATING ADVERTISERS CAN BE MENTIONED/QUOTED

WITHIN CONTENT SPACE.

THE GLOBE AND MAIL DELIVERS YOUR BEST AUDIENCE

ONLINE: National Edition4.6 MILLION WEEKLY DIGITAL READERS

PRINT: National Edition899,000 WEEKDAY PRINT READERS

Source: Vividata Spring 2019, National, Globe Weekly Print and Digital Readers

WITH POWERFUL INTERACTIVITY RESULTS35% HIGHER READING TIMEOVER 2 MINUTES ON SPECIAL REPORT

ARTICLES VS. GAM SITE AVERAGE

3 X HIGHER CTRON ADS NEXT TO CONTENT

VS. GAM SITE AND CANADIAN AVERAGESource: Omniture, Doubleclick

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