2020 PRINT BUYERS GUIDE - pimw.org€¦ · Buyers Guide people reach out to Sadie Johnson at: [email protected] or 612.400.6204. IMPORTANT DATES > Early Bird Order Forms Due August

Publications& Research

2020 PRINT BUYERS GUIDE

ADVERTISEMENT DETAILS

Questions? Contact Sadie Johnson at [email protected] • 612.400.6204 • www.pimw.org/print-buyers-guide

PIM members are the only companies allowed to advertise or list their company in this guide.

The Print Buyers Guide reaches buyers both in print and online—on our website and PrintAccess—at the most critical stage of the buying cycle: When buyers are looking for products and services to meet their specific challenges. Your targeted ads and enhanced listings—both in print and online—ensure that your company is the name that jumps off each page. Your listing includes a quickreference product location and complete index of industry suppliers, as well as a cross-referenced index of product categories in the back of the guide.

STATISTICS How many people does the Print Buyers Guide reach?

> 12,000 monthly users are exposed to listings online at www.PrintAccess.com

> 9,000 printed copies are mailed across the nation to potential customers

> 3,000 print professionals are emailed our electronic newsletter at least 24 times a year.

> 2,500 print enthusiasts are mailed a copy of our print newsletter six times a year.

> PIM receives roughly 100 phone calls a year asking for help finding a printer or a print supplier. We use the

guide to direct them to a company.

WHAT IS INSIDE?Details about options for advertising in the guide and additional benefits the Print Buyers Guide offers. As well as the steps needed to complete submitting the final ad art file(s) and text.

> Premium Display Ads ............................................ pg 2

> Logo Ads ................................................................. pg 3

> PrintAccess ............................................................. pg 5

> Print Buyers Contact List ...................................... pg 5

> Chain of Custody or Certification Logos .............. pg 5

> Non-Ad Listing ....................................................... pg 5

QUESTIONS?If you have any questions in regards to the Print Buyers Guide people reach out to Sadie Johnson at: [email protected] or 612.400.6204.

IMPORTANT DATES> Early Bird Order Forms Due August 30, 2019

> All Order Forms Due September 20, 2019

> Ad Art & Text Files Due October 4, 2019 ($100 alteration fee for chances after 10/4/2019)

> Cover Contest Entries Due October 18, 2019


ALL PREMIUM DISPLAY ADS: This is your second presence in the Print Buyers Guide. Get creative and highlight what your company can do. Use a new press or piece of finishing equipment to WOW print buyers by placing an bound-in insert.

By purchasing any Premium Display Ad your company will receive a complimentary Logo Ad in the Member Directory section of the guide. More information about Logo Ads can be found on page 2.

PREMIUM DISPLAY ADS

This example is not to scale. Quarter page ads art is supplied by you and is placed within the Member Directory section at PIM’s discretion.

EXAMPLE - QUARTER PAGE AD

4.5” x 3.5”

BONUS! All paid advertisers will receive a complimentary...

> Upgraded online package

> Print Buyers Contact List

More information on page 5

> Inside Front Cover (IFC) (8.5” (W) x 11” (H)) - Full page ad

> Inside Back Cover (IBC) (8.5” x 11”) - Full page ad

> Back Cover (BC) (8.5” x 11”) - The most viewed full page ad in the guide

> Full Page (8.5” x 11”) - Full page ad

> Bound-in Insert (8.5” x 11” ) - Two sided pre-printed full page ad with no fold

> Quarter Page (4.5” (H) x 3.5” (W)) -

QUARTER PAGE AD - MAX SIZE 4.5” x 3.5” Art supplied by you. ACTUAL SIZE of art.

SUBMITTING AD ART:IFC, IBC, BC, Full Page and Quarter Page Ads: Art files format accepted are a - high res PDF, InDesign or Illustrator/ ESP

files. Email final art to Sadie Johnson at [email protected] before OCTOBER 4, 2019.

Bound-in Insert: before printing, please send a proof of the insert to PIM to approve. Plan on providing 9,000 inserts + makeready. The final printed insert will need to be shipped to the company who is binding the book by around February 2020. The location of the bindery company is currently TBD, we plan to know the location around December.

7500 Excelsior Blvd., St. Louis Park, MN 55426 . 952.932.9393 . Fax: 952.912.1900

www.japsolson.com

8/16/18 11:54 AM

THEY DIDN’T WAIT FOR THE WORLD TO CATCH UP.

AND NEITHER SHOULD YOU.

DESIGN | PRINTING | FINISHING | FULFILLMENT

[email protected]

[email protected] | [email protected]

2607 Sixth Street NE | Minneapolis, MN 55418

612-788-1884 | www.press-sure-print.com


#1 PICK A SIZE

ALL LOGO ADS: A Logo Ad enhances your non-advertisement listing. By adding a logo or small ad and additional information to your listing, your company will standout and offer more details to the print buyers. Follow the steps to create your logo ad.

NOTE: Logo Ad space ONLY measures the space of the logo art or small ad, which is either 1, 1.5, 2, or 2.5 inches tall by 3.5 inches wide. The text portion of the ad is not included in this measurement. Example on page 4.

LOGO ADS

BONUS! All paid advertisers will receive a complimentary...

> Upgraded online package

> Print Buyers Contact List

More information on page 5

2.5 INCH LOGO AD - 2.5” x 3.5” Art supplied by you. ACTUAL SIZE of art.

2 INCH LOGO AD - 2” x 3.5” Art supplied by you. ACTUAL SIZE of art.

1.5 INCH LOGO AD - 1.5” x 3.5” Art supplied by you. ACTUAL SIZE of art.

1 INCH LOGO AD - 1”(H) x 3.5(W)” Art supplied by you. ACTUAL SIZE of art.

Company description... (Not to exceed 125 words)

Number of employees

Equipment list(5 pieces of equipment listed, one piece per line)

Comany NameAddressCity, State, Zip CodeWebsite URL

Name #1/ Name #2One phone numberOne email address

#2 ADD TEXTTo create the text portion of your ad, please provide...

This example is not to scale.

Logo art and text supplied by

you. PIM will than create the

final layout.

EXAMPLE -

2.5” x 3.5” Logo Ad

More information on the back of this page >>>


LOGO ADS CONTINUED

#3 CROSS REFERENCE SECTIONTo have your company displayed in the Cross Reference portion of the guide (the back of the guide) you HAVE to purchase a Premium Display Ad and or Logo Ad and NEEDS to be completed through signing into your PrintAccess account at www.printaccess.com. If you need help login please contact

Sadie Johnson - [email protected].

Once signed, go through the list of hundreds of capabilities/ specialties/products/services. Select those that apply to your company. You may pick as many capabilities as you wish, only 45 of them will be displayed in the printed 2020 Print Buyers Guide.

This example is not to

scale. Pick from a list of

categories that relate to

your company. PIM does

not pick for you.

EXAMPLE -

#4 SUBMITTING AD ART & TEXT:SUBMITTING AD ART:

Art files format accepted are a - high res PDF, InDesign or Illustrator/ ESP files. Email final art to Sadie Johnson at

[email protected] before OCTOBER 4, 2019.

SUBMITTING AD TEXT:There are two ways to submit your Print Buyers Guide Ad text or for first time advertisers to create your text for the Print

Buyers Guide...

Please update your PrintAccess account or send Sadie updates before OCTOBER 4, 2019.

NOTE: PIM uses the information on PrintAccess to create all Print Buyers Guide logo ads and non-ad listings. To insure your companies information will be printed correctly, make sure you PrintAccess account is up-to-date. On OCTOBER 4, 2019 at 4:00 PM, PIM will be pulling everyones information from PrintAccess to create the 2020 Print Buyers Guide ads and listings. Any updates after that date will not be reflected in the 2020 guide.

1. Login to your company’s account on www.printaccess.com. Add/update your company’s information. If you need help

logging in please contact Sadie Johnson.

2. Create a Word document with the text (step #2) and send it via email to Sadie Johnson. She will upload the text to your PrintAccess account.

OR


#2 EARLY BIRD BONUS - FREE PRINT BUYERS CONTACT LIST:

ADDITIONAL INFORMATION

Comany NameAddressCity, State Zip Website URL

Name #1/ Name #2

One phone number

NON-AD LISTINGIn the absence of an ad purchase, all members are provided with a FREE listing in the guide and online at Print Access.

This non-ad listing will display a limited information on both the printed & online platforms. Please provide the following:

EXAMPLE -

Non-Ad Listing

To enhance your advertising investment in the Print Buyers Guide, PIM would like to give paid advertisers (Premium Display Ads or Logo Ad) a portion of the mailing list we will be using to mail completed 2020 Print Buyers Guides. Place an ad before the Early Bird Deadline - August 30, 2019 and receive a print buyers contact list for FREE! This list will include the company’s name, address and one contact name. The contact list will be given to you upon payment of your advertisement.

NOTE: For paid advertisers who miss the Early Bird Deadline can purchase this list at a discounted price. For those who decide to have a not purchase an ad in the guide, this list can be purchased.

PrintAccess (www.printaccess.com) is the national online search engine for the print industry. All PIM members receive a basic free listing on PrintAccess. In addition to the free benefits, you will be able to unlock and display more information about your company online such as: > Preferred listing when a user searches > List 50+ of your capabilities/ products/ services > List up to 60 pieces of your equipment > A small logo ad > Additional information displayed: descriptive paragraph, email address, number of employees & website URL

1. Login to your company’s account on PrintAccess. 2. Create a Word document with the text & email it to Sadie. OR

You worked hard to gain certification logos, let potential customers know that by adding certification logos to your listing. PIM Great Printers and Star Awards Winners will receive complementary logos.

SUBMITTING ART FILES: All art files must be supplied by you. Art file format accepted are: high res JPEG, PDF, InDesign or Illustrator/ ESP files. Send Sadie Johnson ([email protected])

files before OCTOBER 4, 2019.

CHAIN OF CUSTODY or CERTIFICATION LOGOS (FSC/SFI/PEFC/SSAE)

Complementary For purchase

EXAMPLE -

#1 UPGRADED ONLINE PACKAGE:

BONUS FOR PAID ADVERTISERS

SUBMITTING AD TEXT: There are two ways to submit your Print Buyers Guide Non-Ad listing text...

Please update your PrintAccess account or send Sadie updates before OCTOBER 4, 2019.

Documents

2020 PRINT BUYERS GUIDE - pimw.org€¦ · Buyers Guide people reach out to Sadie Johnson at: [email protected] or 612.400.6204. IMPORTANT DATES > Early Bird Order Forms Due August