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Spend & Get Marketing Campaign
2020 Summer Promotion
2 ǀ 3/27/2020© 2019 PSCU. All rights reserved worldwide. Confidential – do not copy or distribute without permission.
Our Summer Spend & Get Marketing Campaign is designed to reward your members with up to $25 for using their credit or debit card for summer
spending!
3 ǀ 3/27/2020© 2019 PSCU. All rights reserved worldwide. Confidential – do not copy or distribute without permission.
Promotion Overview
Members will receive a promotional mailer with a unique participation code during the promotion directing them to a registration site.
•MyCURebate.com/Summer‐2020
Cardholders must register their participation code to be eligible to earn the corresponding rebate for completing qualifying purchases.
• $10 rebate for $500 in purchases
• $25 rebate for $1,000 or more in purchases
2020 Summer – Spend & Get Marketing Campaign
4 ǀ 3/27/2020© 2019 PSCU. All rights reserved worldwide. Confidential – do not copy or distribute without permission.
Key Dates
Enrollment Deadline April 10
Postcard Drop May 13
Email Reminder early June
Promotion Period May 15 – June 30
Credit Union Reporting mid‐July
Rebates Posted before August 25, 2020
2020 Summer – Spend & Get Marketing Campaign
5 ǀ 3/27/2020© 2019 PSCU. All rights reserved worldwide. Confidential – do not copy or distribute without permission.
Marketing Collateral – Postcard Template2020 Summer – Spend & Get Marketing Campaign
6 ǀ 3/27/2020© 2019 PSCU. All rights reserved worldwide. Confidential – do not copy or distribute without permission.
Optional email reminder supports 1‐click registration
Marketing Collateral – Email Template2020 Summer –Spend & Get Marketing Campaign
7 ǀ 3/27/2020© 2019 PSCU. All rights reserved worldwide. Confidential – do not copy or distribute without permission.
Campaign Costs
The fee structure for our Spend & Get Campaign is as follows:•Advisors Plus Project Management Fee: $1,500
• Incentive Cost:
$10 rebate for $500 in qualified purchases
$25 rebate for $1,000 or more in qualified purchases
Production & Postage Cost: $1.15 per bi‐fold mailer
Email Cost: $0.16 per email
Auto Rebate Posting (Credit only): $500*
*Optional if CU would prefer for PSCU to auto‐post credit rebates
2020 Summer – Spend & Get Marketing Campaign
8 ǀ 3/27/2020© 2019 PSCU. All rights reserved worldwide. Confidential – do not copy or distribute without permission.
To learn more about PSCU Advisors Plus Spend & Get Marketing Campaigns contact:
Shannon [email protected]
9 ǀ 3/27/2020© 2019 PSCU. All rights reserved worldwide. Confidential – do not copy or distribute without permission.
