2021 & Beyond - College of DuPage

PRIVILEGED/CONFIDENTIAL INFORMATION OF EDUCATIONDYNAMICS, LLCCopyright © 2021 EducationDynamics, LLC. All Rights Reserved.

2021 & BeyondAttracting and Serving Two-Year

Post-Traditional Students

Carol AslanianFounder and President,

Aslanian Market Research

Steven FischerSenior Manager, Market

Research

Here to Help PAID DIGITAL

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A snapshotof some of the services we offer that help our partners evolve.

STRATEGIC SUPPORTPrimary ResearchProgram Viability

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College Education Trends


Lack of High School Students Coming…Overall High School Graduation Trends

Wiche

3,561K

3,077K

Public & Private Public

Projections begin SY2011-122,569K

2001

2004

2007

2010

2013

2016

2019

2022

2025

2028

2031

2034

3,500K

3,000K


Lack of High School Students Coming…Illinois High School Graduations

NCES 2018 Digest

139,228 (12-13)142,800 (20-21)

152,340 (24-25)

138,790 (28-29)

130,000

135,000

140,000

145,000

150,000

155,000 Percent Change -Illinois20-21 -28-29 = -4%


In Contrast…. Post-traditional Student Market

Post-traditional Students,

70%

Traditional Students,

30%

88PRIVILEGED/CONFIDENTIAL INFORMATION OF EDUCATIONDYNAMICS, LLCCopyright © 2021 EducationDynamics, LLC. All Rights Reserved.

New Hechinger Report • Enrollments at community colleges -- major decline

during pandemic • Need more guidance, communication, and direction from

staff and faculty• First time enrollments – Down 21%• 2020 fall enrollments – Down 10%• Concerns with in-class study due to COVID• High technology needs• Questioning the value of college - Need to get a job and

income more than college


Post-Traditional Students 2020

Illinois and National Job Posting Trends


Illinois Job Posting Trends Industry Sector (2-Digit) Associate Bachelor's TotalUtilities -3% -21% -51%Construction -35% -31% -45%Arts, Entertainment, and Recreation -26% -33% -42%Transportation and Warehousing 20% -42% -38%Real Estate and Rental and Leasing -26% -35% -36%Information -42% -16% -36%Professional, Scientific, and Technical Services -10% -26% -35%Administrative and Support and Waste Management and Remediation Services -21% -38% -34%Finance and Insurance -37% -33% -34%Management of Companies and Enterprises -20% -31% -34%Wholesale Trade -23% -33% -31%Accommodation and Food Services -14% -35% -31%Other Services (except Public Administration) -31% -28% -27%Agriculture, Forestry, Fishing and Hunting 2% -13% -26%Manufacturing -30% -25% -25%Mining, Quarrying, and Oil and Gas Extraction -5% -37% -24%Health Care and Social Assistance -16% -28% -18%Retail Trade -16% -29% -18%Educational Services -1% -27% -11%Public Administration -6% 8% -6%Unclassified Industry 145% 49% 97%Total -15% -26% -25%

Source: EMSI, Dec-Nov, 2018-2019, 2019-2020


National Job Posting Trends Industry Sector (2-Digit) Associate Bachelor's TotalConstruction -25.58% -27.04% -43.02%

Management of Companies and Enterprises -44.29% -36.12% -41.03%Arts, Entertainment, and Recreation -27.23% -35.70% -40.08%Transportation and Warehousing 2.69% -34.40% -37.03%Utilities -19.07% -18.47% -36.42%Information -33.71% -22.81% -35.76%Mining, Quarrying, and Oil and Gas Extraction -32.15% -40.14% -35.64%Administrative and Support and Waste Management and Remediation Services -21.28% -38.02% -34.71%Wholesale Trade -35.30% -32.02% -34.65%Finance and Insurance -32.10% -33.64% -33.75%Real Estate and Rental and Leasing -30.85% -32.06% -32.92%Accommodation and Food Services -18.62% -34.33% -31.94%Professional, Scientific, and Technical Services -16.89% -28.08% -31.87%Educational Services -27.20% -35.94% -30.39%Agriculture, Forestry, Fishing and Hunting 2.56% -22.03% -30.29%Other Services (except Public Administration) -24.84% -26.24% -26.41%Manufacturing -26.65% -23.87% -25.22%Retail Trade -20.62% -27.57% -22.00%Health Care and Social Assistance -20.34% -27.39% -21.81%Public Administration -11.30% -15.89% -12.75%Unclassified Industry 155.45% 49.14% 116.79%Total Across All Industries -17.57% -26.19% -23.30%

Source: EMSI, Dec-Nov, 2018-2019, 2019-2020

National Study: Post-traditional Students


Methodology

500 Total

Undergraduate

Post-traditional

Students

160 Two-Year

Post-traditional

Students

Any age, but NOT full-

time, day, classroom,

living on/near campus

Enrolled NOW, last 3

years, or next 12

months


9%

3%

25%

21% 21%

6% 5%

10%

0%0%

5%

10%

15%

20%

25%

30%

22 oryounger

23-24 25-29 30-34 35-39 40-44 45-49 50-55 Over 55

Age – Two-year students


Race/Ethnicity Percent of Two-Year Post-traditional Students

Caucasian 63%African-American 21%

Hispanic 8%

Asian or Pacific Islander 6%

Native American 1%

Mixed race 1%

Other background 0%

Children Present at Household

Percent of Two-Year Post-traditional Students

1 33%

2 16%

3 or more 15%

None 35%

Married/Partnered

Yes

No 29%

71%Gender

Male

Female

40%

60%

Student Demographics - Two-year students


Subject Area of Degree – Two-year studentsSubject Field: Degree Percent of Two-Year Post-traditional Students

Business 30%

Health & Medicine 17%

Computer Science & IT 13%

Education and Teaching 9%

Other (please specify your major or concentration): 9%

Fine Arts 5%

Science, Technology, Engineering, or Mathematics 5%

Counseling, Human Services and Social Work 4%

Social Sciences, Criminal Justice, Law 4%Humanities & Liberal Arts 4%


Primary Motivation Percent of Two-Year Post-traditional Students

I wanted to transition to a new career 20%

Further study raises my salary 17%

I was seeking a promotion/new position in my field 16%I was returning to the job market for the first time in several years 10%

Further education is required to enter my desired field 9%

I just finished high school and this was the next step 9%I was unemployed and needed more education in order to get a job 9%

Periodic education is required for my field 6%

Personal reasons not related to career 3%

Primary Motivation – Two-year students


Specific Transition Event Percent of Undergraduate Post-traditional Students

My financial situation changed 27%

I was passed over for promotion/advancement due to lack of education 12%

I moved to a new city/location 11%I started a new relationship/got married 6%My living arrangements changed (e.g.: I moved in with someone, I left home, etc.) 6%I/we had a baby 6%My children began school 6%I got laid off/let go from my job 5%My children left for college 5%I ended a relationship/divorced 4%Something else 12%

Specific Transition Event


Enrollment Decision Factors Percent of Two-Year Post-traditional Students

Cost of tuition and fees 40%Availability of online programs 38%Acceptance of previously earned credits 27%Length of time to complete my studies 24%Location where my courses are offered/available 24%Availability of flexible formats (online, hybrid, low-residence) 24%Availability of accelerated courses 22%Reputation/reputation of the college or program 19%Professional accreditation of my program 19%Availability of scholarships, fellowships, and assistantships 18%Recommended by my employer 18%Recommendations of friends, family, associates 14%Attractiveness of specific school marketing messages and advertisements 12%

Most Important Enrollment Factors – Two-year students

Note: Important for enrollment AND retention


Enrolled Study Format Percent of Two-Year Post-traditional Students

All online courses, no visits to campus 31%

All online courses, with one or more full day visits to campus (Low residence programs) 29%

All hybrid courses (requiring regular classroom and online instruction) 13%

A mix of classroom, hybrid, and online courses 12%

All classroom courses 16%

Study Format Enrolled – Two-year students


Number of Weeks for a Course

Percent of Two-Year Post-traditional Students

5 or fewer 14%

6 10%

7 9%

8 18%

9 6%

10 11%

11 1%

12 13%

13 or more weeks 19%

Preferred Weeks for a Course


Full-time62%

38%Part-time

Full- or Part-time Enrollment


73%

16%

7%4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

50 miles or less 51-100 miles More than 100 miles Not sure

Distance from School – Two-year students


Student Services Percent of Undergraduate Post-traditional Students

Library resources 28%

Career planning/placement services 26%24/7 tech support 21%Access to faculty for academic advising 21%Research assistance 19%Tutoring 18%Bookstore 18%Career fairs/events organized by college/university 16%Peer study groups 16%

Student networking events 11%

Health & wellness/counseling services 10%New student orientation 8%

Most Important Student Services



Most Important Institutional Features

Enrollment Decision Factors Percent of Undergraduate Post-traditional Students

Specific accreditation of my program 36%

Multiple start dates throughout the year 32%

Back to back courses offered year round 31%

Reputation of specific faculty members 18%

Many faculty teach part-time and are working in their field 18%

Most faculty are full-time and hold a doctoral degree 16%

Availability of fellowships 15%

Programs offered in cohorts in which you study with the same group of students throughout

14%

Something else 1%



Program Payment Method

Payment Method –Undergraduate

Used Payment Method

Personal/family funds 54%

Student loans (Government, subsidized, unsubsidized, et.) 40%

Government grants (Pell, federal, state, local, etc.) 38%

Employer tuition support benefits 34%

Graduate assistantships 25%

Private third-party scholarships 22%

Other 4%


Method of Initial Inquiry Percent of Undergraduate Post-traditional Students

I submitted an application 22%

Via the college website information request form 20%

In person 17%Email 15%At a college fair or similar event 9%Telephone 6%

Via a social media network (such as Facebook or Twitter) 5%

Text messages/SMS 4%

Messaging service such as WhatsApp or Facebook Messenger 3%

Other 1%

Method of Initial Inquiry


Streaming Media Percent of Two-Year Post-traditional Students

Netflix 44%

Pandora 31%

Disney+ 29%

Hulu 27%

Amazon Prime TV 26%

Spotify 19%

iHeartRadio 19%

Amazon Music 18%

Apple TV 15%

Daily Use of Streaming Media – Two-year students


Social Media Percent of Two-Year Post-traditional Students

Facebook 55%

Facebook Messenger 49%

Instagram 34%

Twitter 28%

Snapchat 25%

Pinterest 22%

WhatsApp 21%

Reddit 19%

Daily Use of Social Media – Two-year students

Key Findings

3232

Key Findings Time to Completion

A Local Market

Credit Certificates

Time to Completion

Business, Health, IT

Cord Cutters

Ties to Area Employers

Enrollment Drivers

Age & Learning Patterns

Key findings for you?

Carol [email protected]

201 -377-3321

Steven [email protected]

201-377-3380

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2021 & Beyond - College of DuPage