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July 26 th -29 th , 2021 Pacific Daylight Time A fully virtual experince THE SUN ABOVE, THE FUTURE AHEAD Marketing Kit Virtual 2021 ASEE Annual Conference

2021 ASEE Annual Conference & Exposition · The 2020 ASEE Annual Conference and Exposition was held virtually due to the COVID-19 pandemic. All 2020 stats are from the Virtual Conference,

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  • July 26th-29th, 2021Pacific Daylight Time

    A fully virtual experince

    THE SUN ABOVE,

    THE FUTUREAHEAD

    Marketing Kit

    Virtual 2021ASEE Annual Conference

  • 1

    2021 ASEE ANNUAL CONFERENCE MARKETING KIT

    Join the American Society for Engineering Education for the virtual 2021 ASEE Annual Conference, July 26 – 29th, 2021

    The ASEE Annual Conference provides a three-day forum for university and college engineering schools, including professors, deans, instructors, and students, to present papers, exchange ideas, and interact with their colleagues and industry counterparts.

    The ASEE Annual Conference is the only conference dedicated to all disciplines of engineering education. It is committed to fostering the exchange of ideas, enhancing teaching methods and curricula, and providing prime networking opportunities for engineering and engineering technology education stakeholders, including deans, department chairs, all levels of faculty, and industry and government representatives

    DON’T MISS THIS OPPORTUNITY TO POSITION YOUR BRAND IN FRONT OF THESE

    KEY DECISION MAKERS.

    ASEE annual conference with one

    of these dynamic sponsorship oppo

    rtunities.

    They’re proven to succeed!

  • 2021 ASEE ANNUAL CONFERENCE MARKETING KIT

    2

    ASEE DEMOGRAPHICS

    CURRENT MEMBERSHIP BREAKDOWN

    ACADEMIC PROFESSIONAL 4,657

    ACADEMIC PROFESSIONAL ONLINE 1,263

    ACADEMIC CONTACT REPRESENTATIVE 1,233

    LIFE 700

    NON-ACADEMIC CONTACT REPRESENTATIVE 99

    NON-ACADEMIC PROFESSIONAL 156

    NON-ACADEMIC PROFESSIONAL ONLINE 35

    P-12 PROFESSIONAL 135

    STUDENT 335

    STUDENT ONLINE 499

    RETIRED 332

    TOTAL MEMBERSHIP

    2020 9,444

    2019 10,253

    2018 10,679

    2017 11,174

    2016 11,660

    CORPORATE MEMBERS

    ASSOCIATION 6

    ASSOCIATE AFFILIATE 3

    CORPORATE 21

    CORPORATE AFFILIATE 17

  • 2021 ASEE ANNUAL CONFERENCE MARKETING KIT

    3

    ASEE DEMOGRAPHICS

    INSTITUTIONAL MEMBERS

    ENGINEERING 315

    ENGINEERING TECH 2 YEAR 11

    ENGINEERING TECH 4 YEAR 60

    COLLEGE AFFILIATE 14

    CANADIAN 15

    INTERNATIONAL 7

    P-12 2

    CURRENT MEMBERSHIP ROSTER BY COUNCIL

    CORPORATE MEMBER COUNCIL 47

    ENGINEERING DEANS COUNCIL 338

    ENGINEERING RESEARCH COUNCIL 265

    ENGINEERING TECHNOLOGY COUNCIL 78

    YEARS OF CONTINUOUS MEMBERSHIP

    0 TO 1 YEAR 11.6%

    1+ TO- 2 YEARS 9.7%

    2+ TO 5 YEARS 14.9%

    5+ TO 10 YEARS 15.4%

    10+ TO 20 YEARS 25%

    20+ YEARS 23.4%

    MEMBERSHIP BY GENDER

    Male68.9%

    Female26.8%

  • 4

    2021 ASEE ANNUAL CONFERENCE & EXPOSITION MARKETING KIT

    ASEE DEMOGRAPHICS

    4.1%HISPANIC

    52.9%WHITE,NON-HISPANIC

    22.0%NON-

    RESPONDERS

    10.8%ASIAN/

    PACIFIC ISLANDER

    5.4%DECLINED TO

    ASNWER

    4.7%BLACK,

    NON-HISPANIC

    15%ASSOC. PROF.

    37.8%PROFESSOR

    4.1%CORP./GOV.

    23.9%OTHER ACAD.

    13.4%ASSIS. PROF.

    5.8%INSTRUCTOR

    0.2%NATIVE AMERICAN

    MEMBERSHIP BY RACE & ETHNICITY

    CURRENT MEMBERSHIP BY ACADEMIC RANK

    22.0%NON-

    RESPONDERS

    14.5% RACIAL MINORITIES

  • 5

    2021 ASEE ANNUAL CONFERENCE & EXPOSITION MARKETING KIT

    ASEE DEMOGRAPHICS

    CURRENT MEMBERSHIP BY SECTIONS

    KEY

    1,911

    1,016

    1,013

    408

    609

    505

    426

    760

    680796

    567

    327

    PAC NORTHWEST

    PAC SOUTHWEST

    GULF SOUTHWEST

    ROCKY MOUNTAIN

    NORTH MIDWEST NORTH CENTRAL

    NEW ENGLAND

    MIDDLE ATLANTIC

    ST. LAWRENCE

    MIDWEST

    ILLINOIS-INDIANA

    SOUTHEAST

  • 2021 ASEE ANNUAL CONFERENCE MARKETING KIT

    6

    ASEE DEMOGRAPHICS

    18.7%55 TO 64

    20.7%UNKNOWN

    19.7%65 AND UP

    15.3%45 TO 54

    14.6%35 TO 44

    11%UNDER 35

    MEMBERSHIP BY AGE GROUP

    TOP MEMBERS PER INSTITUTION

    UNIVERSITY OF TENNESSEE AT KNOXVILLE 162

    CALIFORNIA POLYTECHNIC STATE UNIVERSITY, SAN LUIS OBISPO 151

    UNIVERSITY OF ALBERTA 131

    THE OHIO STATE UNIVERSITY 113

    TEXAS A&M UNIVERSITY 109

    UNIVERSITY OF MICHIGAN 72

    GEORGIA INSTITUTE OF TECHNOLOGY 68

    VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY 65

    NORTH CAROLINA STATE UNIVERSITY AT RALEIGH 59

    PENNSYLVANIA STATE UNIVERSITY 57

    ZONE MEMBERSHIP

    ZONE 1 2,030

    ZONE 2 3,607

    ZONE 3 1,691

    ZONE 4 1,690

  • 2021 ASEE ANNUAL CONFERENCE MARKETING KIT

    7

    ASEE CONFERENCE DEMOGRAPHICS

    The 2020 ASEE Annual Conference and Exposition was held virtually due to the COVID-19 pandemic. All 2020 stats are from the Virtual Conference, not an in-person conference. All previous years include stats from an in-person meeting.

    TOTAL ATTENDANCE

    2020 3,362

    2019 3,812

    2018 3,880

    2017 4,061

    2016 4,401

    INTERNATIONAL ATTENDEES

    2020 108

    2019 151

    2018 155

    2017 110

    2016 230

    CALIFORNIA 226

    FLORIDA 117

    INDIANA 167

    MICHIGAN 131

    NORTH CAROLINA 115

    NEW YORK 122

    OHIO 108

    PENNSYLVANIA 154

    TEXAS 182

    VIRGINIA 160

    2020 TOP ATTENDEES BY INSTITUTION LOCATION –VIRTUAL CONFERENCE

    125 YEARS IN THE HEART OF ENGINEERING EDUCATIONCOLUMBUS OHIO

    TAKES

    ASEE 2017

    FROM P-12 THROUGH LIFE

    W H E R E E N G I N E E R I N G E D U C AT I O N

    FLIGHT

    Engineerin

    gabout

    Education

  • 8

    2021 ASEE ANNUAL CONFERENCE MARKETING KIT

    ANNUAL CONFERENCE VIRTUAL ATTENDEE DEMOGRAHICS

    2020 TOP ATTENDEE TITLES:

    ASSISTANT DEAN 21

    ASSISTANT PROFESSOR 377

    ASSOCIATE DEAN 48

    ASSOCIATE PROFESSOR 255

    DEAN 62

    DIRECTOR 111

    ENGINEERING LIBRARIAN 53

    GRADUATE ASSISTANT/STUDENT 109

    LECTURER 65

    PHD STUDENT 37

    PROFESSOR 380

    STUDENT 75

    DEAN ATTENDEES

    2020 62

    2019 87

    2018 78

    2017 81

    2016 113

    STUDENT ATTENDEES

    2020 486

    2019 654

    2018 738

    2017 861

    2016 849

  • 9

    2021 ASEE ANNUAL CONFERENCE MARKETING KIT

    VISIONARY $20,000 BENEFITS:

    SPONSORSHIP OPPORTUNITIES: VISIONARY

    ◊ Twelve (12) Full Conference Registrations

    ◊ Non-exclusive Sponsorship of the Tuesday or Wednesday Plenary• One (1) 60 Second Commercial to be Broadcast prior or post the Tuesday or Wednesday Plenary

    * Two Sponsors Per Plenary Maximum• Recognition as sponsor of the plenary in the Annual Conference Program & Pathable site

    ◊ Three (3) Non-Exclusive Sponsored Session• One (1) up to 40-minute live presentation via Zoom within the Pathable platform• One (1) pre-recorded video link embedded in the live session page

    * Time limit of up to 60 minutes * Size requirements and other deadlines available upon reservation

    • Listing in ASEE Annual Conference Final Program• Full Page Color Ad in the ASEE Annual Conference Final Program – Cover Position if Available

    * Specs and deadlines available upon reservation

    ◊ Presenting Sponsor of the Pre-Conference Newsletter• One (1) Advertorial in each issue of the Pre-Conference Newsletter

    * 300 words or less text with graphic* Two (2) issues to be sent prior to the Annual Conference

    ◊ Recognition in the ASEE Annual Conference Final Program

    ◊ Organization logo w/ hotlink in Sponsors section of the ASEE Annual Conference web site

    ◊ Recognition on “Thank you” branding throughout the ASEE Annual Conference

    ◊ Dedicated sponsor page which includes: • Sponsor logo/branding • Short description of your organization• Commercial or product demo video embedded into the webpage • Up to 5 links to Sponsor materials/webpages• Ability for attendees to request information directly from sponsor • Pictures and titles for sponsor

  • 10

    2021 ASEE ANNUAL CONFERENCE MARKETING KIT

    INNOVATOR $12,500 BENEFITS:

    ◊ Ten (10) Full Conference Registrations

    ◊ Non-exclusive Sponsorship of the President’s Farewell Reception or ASEE Award Ceremony• One (1) 60 Second Commercial to be Broadcast prior or post presentation.

    * Two Sponsors Per Session Maximum• Recognition as sponsor of the session in the Annual Conference Program & Pathable site

    ◊ Two (2) Non-Exclusive Sponsored Session• One (1) up to 40-minute live presentation via Zoom within the Pathable platform• One (1) pre-recorded video link embedded in the live session page

    * Time limit of up to 60 minutes * Size requirements and other deadlines available upon reservation

    • Listing in ASEE Annual Conference Final Program

    ◊ Full Page Color Ad in the ASEE Annual Conference Final Program• Specs and deadlines available upon reservation

    ◊ One (1) Advertorial in each issue of the Pre-Conference Newsletter• 300 words or less text with graphic• Two (2) issues to be sent prior to the Annual Conference

    ◊ Recognition in the ASEE Annual Conference Final Program

    ◊ Organization logo w/ hotlink in Sponsors section of the ASEE Annual Conference web site

    ◊ Recognition on “Thank you” branding throughout the ASEE Annual Conference

    ◊ Dedicated sponsor page which includes: • Sponsor logo/branding • Short description of your organization• Commercial or product demo video embedded into the webpage • Up to 5 links to Sponsor materials/webpages• Ability for attendees to request information directly from sponsor • Pictures and titles for sponsor

    SPONSORSHIP OPPORTUNITIES: INNOVATOR

  • 11

    2021 ASEE ANNUAL CONFERENCE MARKETING KIT

    PIONEER $7,500 BENEFITS:

    ◊ Eight (8) Full Conference Registrations

    ◊ Two (2) Non-Exclusive Sponsored Session• One (1) up to 40-minute live presentation via Zoom within the Pathable platform• One (1) pre-recorded video link embedded in the live session page

    * Time limit of up to 60 minutes * Size requirements and other deadlines available upon reservation

    • Listing in ASEE Annual Conference Final Program

    ◊ One (1) Advertorial in each issue of the Pre-Conference Newsletter• 300 words or less text with graphic• Two (2) issues to be sent prior to the Annual Conference

    ◊ Recognition in the ASEE Annual Conference Final Program

    ◊ Organization logo w/ hotlink in Sponsors section of the ASEE Annual Conference web site

    ◊ Recognition on “Thank you” branding throughout the ASEE Annual Conference

    ◊ Dedicated sponsor page which includes: • Sponsor logo/branding • Short description of your organization• Commercial or product demo video embedded into the webpage • Up to 5 links to Sponsor materials/webpages• Ability for attendees to request information directly from sponsor • Pictures and titles for sponsor

    SPONSORSHIP OPPORTUNITIES: PIONEER

  • 12

    2021 ASEE ANNUAL CONFERENCE MARKETING KIT

    MENTOR $5,000 BENEFITS:

    ◊ Six (6) Full Conference Registrations

    ◊ One (1) Non-Exclusive Sponsored Session• One (1) up to 40-minute live presentation via Zoom within the Pathable platform• One (1) pre-recorded video link embedded in the live session page

    * Time limit of up to 60 minutes * Size requirements and other deadlines available upon reservation

    • Listing in Virtual Conference program

    ◊ Recognition in the ASEE Annual Conference Final Program

    ◊ Organization logo w/ hotlink in Sponsors section of the ASEE Annual Conference web site

    ◊ Recognition on “Thank you” branding throughout the ASEE Annual Conference

    ◊ Dedicated sponsor page which includes: • Sponsor logo/branding • Short description of your organization• Commercial or product demo video embedded into the webpage • Up to 5 links to Sponsor materials/webpages• Ability for attendees to request information directly from sponsor • Pictures and titles for sponsor

    SPONSORSHIP OPPORTUNITIES: MENTOR

  • 13

    2021 ASEE ANNUAL CONFERENCE MARKETING KIT

    EDUCATOR $2,175 BENEFITS:

    ◊ Three (3) Full Conference Registrations

    ◊ Recognition in the ASEE Annual Conference Final Program

    ◊ Organization logo w/ hotlink in Sponsors section of the ASEE Annual Conference web site

    ◊ Recognition on “Thank you” branding throughout the ASEE Annual Conference

    ◊ Dedicated sponsor page which includes: • Sponsor logo/branding • Short description of your organization• Commercial or product demo video embedded into the webpage – 10 Minutes or Less• Up to 5 links to Sponsor materials/webpages• Ability for attendees to request information directly from sponsor • Pictures and titles for sponsor

    SPONSORSHIP OPPORTUNITIES: EDUCATOR

  • 2021 ASEE ANNUAL CONFERENCE MARKETING KIT

    14

    A LA CARTE NON-EXCLUSIVE VIRTUAL SPONSOR SESSION - $2,500Directly connect with ASEE Annual Conference attendees by hosting a virtual sponsored session. These 40-minute live sessions will be available to all attendees during the three day conference

    BENEFITS INCLUDE: ◊ Three (3) Full Conference Registrations

    ◊ One (1) up to 40-minute live presentation via Zoom within the Pathable platform

    ◊ One (1) pre-recorded video link embedded in the live session page• Time limit of up to 60 minutes • Size requirements and other deadlines available upon reservation

    ◊ Listing in Virtual Conference program

    ASEE ANNUAL CONFERENCE PROGRAM Increase your visibility to attendees by placing an ad in the conference final program. Every activity, session, and event are listed in this informative program guide. Specs and deadlines will be available upon reservation.

    Available full page positions:◊ Back cover, four-color - $3,000

    ◊ Inside front cover, four-color $2,500

    ◊ Inside back cover, four-color $2,500

    ◊ Insert, four-color - $1,500

    PRE-CONFERENCE E-NEWSLETTER Advertise in this very popular e-newsletter, which will include conference updates and reminders. There will be two (2) issues of the e-newsletter, dates TBD. This is a great opportunity to reach ASEE Annual Conference attendees with a targeted message just prior to the live event. Specs and deadlines will be available upon reservation.

    Ad Rate: $2,000 (2 issues)

    ADVERTISING OPPORTUNITIES: A LA CARTE OPTIONS

  • A. JAMES CLARK SCHOOL OF ENGINEERING

    2021 ASEE ANNUAL CONFERENCE MARKETING KIT

    25

    HOST:

    Thanks again to the support from ASEE’s 2020 virtual sponsors who helped us plan and facilitate ASEE’s first-ever virtual conference. WILL YOU Become a 2021 ASEE Annual Conference sponsor?

    Sign up today!

    PREVIOUS SPONSORS: 2020 ASEE VIRTUAL CONFERENCE

    SPONSORS:

  • American Society for Engineering Education1818 N Street, N.W. | Suite 600 | Washington, DC 20036

    Phone (202) 331-3500Fax (202) 265-8504www.asee.org