PERFORMANCE READYA marketing campaign designed to increase brand awareness and use in cattle and deer, to drive MULTIMIN® sales in veterinary practices

throughout New Zealand. Targeted at two different stock classes, at four different high demand periods:

Why an injection?Oral supplementation can be very effective for maintenance, but absorption through the gut can be slow and complicated by interference from other elements in the diet. MULTIMIN® provides rapid, targeted and sustained increases in animal levels, prior to high demand periods - such as calving and mating.

get your herdperformance

ready

Improve herd fertility.

5PR0230

LOOK FOR THE GOLD BOXES AT YOUR VET CLINIC

When and how to use MULTIMIN®

MULTIMIN® should be administered to herds four weeks before mating and calving, and to bulls 12 weeks before joining the herd.

MULTIMIN® is administered as a subcutaneous or intramuscular injection at 1 ml/50 kg in young cattle (up to 12 months) and 1 ml/75 kg in yearlings (1–2 years) and 1 ml/100 kg in adult cattle (>2 years). MULTIMIN® has nil meat and milk withholding periods.

To learn more, including the benefits of using MULTIMIN® in your calves from the day they're born, visit performanceready.co.nz and ask your vet.

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Why an injection?

The majority of death and disease occurs in

the first few weeks of life, so supplementation

to prevent this needs to be rapidly absorbed

and given as early as possible.

This is best achieved through an injection,

as oral supplementation is generally slower

and complicated by poor absorption and

interference between elements in the gut.

When and how to use MULTIMIN®

MULTIMIN® should be administered to calves

(up to 12 months) at birth and at weaning.

In the trial, farmers injected calves on the first

day they arrived in the shed, which easily

fitted into their daily routine.

MULTIMIN® is administered as a subcutaneous

or intramuscular injection at 1 ml/50 kg in

calves. MULTIMIN® has nil meat and milk

withholding periods.

To learn more, including the benefits

of using MULTIMIN® in your herd four

weeks prior to mating and calving, visit

performancere

ady.co.nz and ask your vet.

get your herd

performance

ready

Enhance calf immunity.

5PR0227

LOOK FOR THE GOLD BOXES AT YOUR VET CLINIC

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VIR0488 Multimin Calf Supplement DL 05_05_20.indd 1

8/05/20 11:04 AM8/05/20 11:04 AM

To learn more, visit performanceready.co.nz or speak to your Virbac Area Sales Manager

FARMER PROMOTIONThis season farmers can get themselves and their herd

Performance Ready, with the chance to win 1 of 50 STONEY CREEK® prize packs worth $650!

Farmers simply purchase 1 x 500 ml or 2 x 200 ml of MULTIMIN®, and visit performanceready.co.nz to enter the draw. Promotion runs 14th June 2021 to 30th September

2021. Visit performanceready.co.nz for full T&Cs.

ADVERTISINGPrint, radio and online advertising aimed at farmers, directing them to their vet to learn more. We’ll also be sharing the experiences of farmers across the country that are using MULTIMIN® in calves and

cows, and experiencing great results.

SUPPORT MATERIALA huge amount of vet and farmer support material, from brochures,

in-clinic merchandising and social media content, to Research Summaries. Order by visiting the link below, or by speaking to your

Virbac Area Sales Manager

nz.virbac.com/PRorder

CALVES AT BIRTH CALVES AT / BEFORE WEANING

COWS 2-4 WEEKS PRIOR TO CALVING

COWS 4 WEEKS PRIOR TO MATING

Registered pursuant to the ACVM Act 1997, No. A9374. Copyright © 2021 Virbac New Zealand Limited. All rights reserved. Virbac New Zealand Limited, 26-30 Maui Street, Pukete, Hamilton 3200. 05/21.

CLINIC MERCHANDISING COMPETITIONWe want to see your best MULTIMIN® merchandising display. Your clinic could win $500 cash!

To enter, email competitions@virbac.co.nz with photos of your entry. Competition runs 1st June to 31st Aug 2021. Winners will be contacted by their Virbac Area Sales Manager.

2021 marketingCAMPAIGN DETAILER

WINGET YOUR HERD AND YOURSELF PERFORMANCE READY THIS SEASON

PACKS worth $650!