2021 PARTNER OPPORTUNITIES

PARTNER OPPORTUNITIES

Join us as we showcase the impact of design on the human experience.

2021

THE AMERICAN SOCIETY OF INTERIOR DESIGNERS (ASID)believes that design impacts lives.

ASID serves the full community of the interior design profession and practice through the Society’s programs, networks, and advocacy. We create Thought Leadership, Product Showcase, Member Engagement, and Brand Enhancement experiences with our industry partners.

129,000Visits to the ASID education page in

the past year

$2.2 MillionAdvertising equivalency

value of ASID news coverage in the past year

485,800Page views on asid.org per quarter

136,700Visits to asid.org

per quarter

32%Average open rate on digital

communications

$@

23,000+Members

46Professional Chapters

300 Student Chapters

$1,000,000Financial contribution by

ASID/ASID Foundation to research over the last five years

Front cover, main image, top — Designer: Krista Watterworth Alderman, ASID, IIDA, IDS; Photographer: Jessica Glynn

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DISTRIBUTION OF DESIGN PRACTICE AREAS

AVERAGE EMAIL STATS

23% Healthcare/Education/

Government

19%Hospitality/

Retail15%

Office/Branded

Environment

10%Multi-

housing

33% Residential

AGE OF MEMBERS

20%

Under 3517%

65+

16%

35-44

21%

45-54

26%

55-64

16,300Audience (Avg. Distribution)

32%Open Rate

2.65%Click-Thru Rate

AVERAGE SOCIAL MEDIA STATS

Reach Engagement

1,35029,000

SOCIAL MEDIA AUDIENCE

74.4% WOMEN 65% WOMEN 78% WOMEN

INSTAGRAM FOLLOWERS

25,428

FACEBOOK FOLLOWERS

59,786

STUDENT PAGE FOLLOWERS

8,603

TWITTER FOLLOWERS

54,062

LINKEDIN FOLLOWERS

44,002

INDUSTRY PARTNERS PAGE FOLLOWERS

7,052

PER WEEK PER WEEK

25.6% MEN 34% MEN 21% MEN

32021 ASID SPONSORSHIP PROSPECTUS

24,000

64,000

2,000

Partner banner impressions on the virtual conference platform

Digital views of the virtual conference platform and content

Attendees registered for the 2020 Virtual Conference

5,850 Session engagements across 17 educational sessions

93

32

Average digital engagements per attendee

Industry partners represented in pop-up exhibit hall

ASID delivers value on VIRTUAL EVENT ENGAGEMENT

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2,779

CEU COURSE COMPLETIONS

Non-CEU Webinar RECORDINGS

VIEWED 306

Registrations of ASID MEMBERS

11,420

Registrations of OTHER CUSTOMERS

3,842

Total number of UNIQUE CUSTOMERS

Average user registering for 7 PRODUCTS

Total number of COURSE REGISTRATIONS

15,262

ASID ACADEMY OVERALL USAGE STATS

2,141

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Total number of REGISTERED SITE USERS

6,167

INCREASE OF REGISTERED SITE USERS

since 3/25/20

1,793

1,516 Unique INDIVIDUALS 625 Unique

INDIVIDUALS

ASID Members Make the Most of Learning Opportunities


about our PARTNER OPPORTUNITIES

ASID BELIEVES THAT OUR SPONSORS ARE OUR PARTNERS.

This prospectus was built with that in mind by offering a variety of platforms, programs, and initiatives that provide our Partners with the ability to best meet their strategic goals.

In 2021, we seek to align brand visibil ity, marketing outreach, and engagement with the ASID design community in the most innovative of ways.

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THOUGHT LEADERSHIP

BRAND ENHANCEMENT

MEMBERSHIP ENGAGEMENT

PRODUCT SHOWCASE

Programs and offerings designed to position Industry Partners as Thought Leaders by contributing to Content, Research, Leadership Engagement, and Education opportunities.

Programs and events that are especially poised to provide maximum brand exposure through website advertising, digital promotion and outreach, and more.

Programs that are unique and created through specific collaborations with our Industry Partners who are looking to build outreach to membership in unique and innovative ways.

Programs and events that provide a unique opportunity to showcase product offerings such as Brand Spotlight Events and Design Fairs.

OPPORTUNITIES AT A GLANCE


BUNDLED PACKAGESoverview

• National Industry Partner Membership

• ASID Research Project

• CEU Hosting Program

• Industry Design Fair

• Brand Spotlight Event

• Email List Rentals (4 All-Member Blasts)

• Virtual Conference Sponsorship

• National Award Sponsorship

• ASID Leadership Sponsor

• SCALE Content Sponsor

• SCALEX Sponsor

• Website Sponsorship (1 Quarter)

• Social Media Outreach (8 Postings)










• SCALEX Sponsor





• Instagram Live (4 Sessions)


• Email List Blasts (2 All-Member Blasts)

STRATEGICPARTNER

$60,000 (value $85,500)

PREMIER PARTNER

$100,000 (value $139,000)

8










• SCALEX Sponsor





• Instagram Live (4 Sessions)


• Email List Blasts (2 All-Member Blasts)




• Instagram Live (1 Session)






• Instagram Live (1 Session)

• Email List Blast (1 All-Member Blast)

SILVER PARTNER

$15,000(value $19,000)

BRONZE PARTNER

$10,500(value $13,000)

SUPPORTING PARTNER

$30,000 (value $51,500)

GOLD PARTNER

$20,000 (value $26,500)


Your organization understands the importance of visibility and connection and wants to stand out with a prominent position in the design community.

The Premier Partnership provides the

highest level of overall engagement

and includes opportunities to

connect with thought leaders, enjoy

engagement at national events, support

education and research initiatives,

participate in marketing and outreach

opportunities, and much more.

FOCUS ON: HIGH-LEVEL STRATEGIC ALIGNMENT

HIGH VISIBILITY

NETWORKING OPPORTUNITIES

RESEARCH & EDUCATION

Our Industry Partnership with ASID has been great for both our company and our team. Actively collaborating on national initiatives and engaging at both the national and local chapter level has afforded our team with so many opportunities to learn, grow and connect with the design community. Plus ASID’s support of our new Trade program has allowed us to grow our partnerships by 500% in under two years. We look forward to continuing to grow our partnership and our participation in this great organization.

– BARBARA SNOOK NATIONAL DIRECTOR OF BUSINESS DEVELOPMENT AND TRADE CALIFORNIA CLOSETS

PREMIER PARTNER

$100,000 (value $139,000)

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INCLUDED IN THE PREMIER PARTNER PACKAGE

THOUGHT LEADERSHIP• ASID Research Project • CEU Hosting Program • SCALE Content Sponsor • ASID Leadership Sponsor

MEMBER ENGAGEMENT• National Award Sponsorship• SCALEX Sponsor

PRODUCT SHOWCASE • Industry Design Fair• Brand Spotlight Event • Virtual Conference Sponsorship

BRAND ENHANCEMENT• Email List Rentals (4 All-Member Blasts)• Website Sponsorship (1 Quarter)• Social Media Outreach (8 Postings)

EXCLUSIVE BENEFITS Includes Annual Dues with

49 membership slots

Premier Partner Logo

Access to 2 additional Email list rentals (maximum 4x/yr)

Premier Partner profile on ASID.org website

Advertising discount in i+D, Website and Newsletters


Making a personal connection with the design industry is important to your organization.

The Strategic Partnership provides

visibility with brand awareness via

marketing, with an added focus on

event sponsorship and hosted executive

engagement, allowing you to interact

one-on-one with the interior design

community. This package includes

a strong marketing component,

allowing you to further enhance

communication with designers before

and after you meet at events.

FOCUS ON: EVENT SPONSORSHIP & MARKETING

EVENT SPONSORSHIP

ONE-ON-ONE INTERACTION

ENHANCED MARKETING

Through our Industry Partnership and National Event Sponsorship with ASID, Wilsonart has not only been able to promote brand awareness nationally but locally as well. Over the past several years, key stakeholders at Wilsonart continue to embrace the opportunity to build relationships with many Professional and Student ASID members across the country. We look forward to expanding our network in the years to come while continuing to provide the resources interior designers need to achieve their professional goals.

– TERESA HUMPHREY NATIONAL SPECIFICATION SALES MANAGER, WILSONART

STRATEGIC PARTNER

$60,000 (value $85,000)

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INCLUDED IN THE STRATEGIC PARTNER PACKAGE

THOUGHT LEADERSHIP• ASID Research Project • CEU Hosting Program • ASID Leadership Sponsor

MEMBER ENGAGEMENT• SCALE Sponsor• SCALEX Sponsor

PRODUCT SHOWCASE • Industry Design Fair• Brand Spotlight Event • Virtual Conference Sponsorship

BRAND ENHANCEMENT• Email List Rentals (2 All-Member Blasts)• Social Media Outreach (4 Postings)


49 membership slots

Strategic Partner Logo


Strategic Partner profile on ASID.org website



You want your brand to be top of mind in the design community.

The Supporting Partnership is all about

giving partners maximum exposure to

ASID membership through a strong focus

on marketing and brand awareness. Take

advantage of multiple opportunities to

get your brand in front of ASID members.

FOCUS ON: MARKETING & BRAND AWARENESS

DIGITAL MARKETING

BRAND EXPOSURE

Lexington Home Brands and ASID have enjoyed a successful partnership for many years. ASID sets a high standard of excellence for membership, and the sponsorship provides an opportunity to interact with some of the finest interior designers and architects in the US. As a direct result of this relationship, Lexington developed its first CEU course. With the marketing benefits of a National Industry Sponsorship, the company has been able to position itself as a valuable designer-focused resource for the trade professionals, with solutions for every room of the home including outdoor spaces. Lexington has built significant relationships with ASID members and looks forward to strengthening and expanding these important connections.

– RUTHIE BAYNARD INTERIOR DESIGN SALES LEXINGTON HOME BRANDS

SUPPORTING PARTNER

$30,000 (value $51,500)

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INCLUDED IN THE SUPPORTING PARTNER PACKAGE

PRODUCT SHOWCASE • Industry Design Fair• Brand Spotlight Event

BRAND ENHANCEMENT• Email Member Blasts

(2 All-Member Blasts)• Social Media Outreach (4 Postings)• Instagram Live (4 Sessions)


49 membership slots

Supporting Partner Logo


Supporting Partner profile on ASID.org website



PRODUCT SHOWCASE • Industry Design Fair

BRAND ENHANCEMENT• Social Media Outreach (2 Postings)• Instagram Live (1 Session)• Email Member Blast (1 All-Member Blast)

EXCLUSIVE BENEFITS Includes Annual Dues with 49 membership slots

Industry Partner Logo


FOCUS ON: PRODUCT SHOWCASE & INCREASED BRAND ENHANCEMENT

INCLUDED IN THE GOLD PARTNER PACKAGE

GOLD PARTNER

$20,000 (value $26,500)

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BRAND ENHANCEMENT• Social Media Outreach (2 Postings)• Instagram Live (1 Session)





BRAND ENHANCEMENT• Not Included in this package




INCLUDED IN THE SILVER PARTNER PACKAGE

INCLUDED IN THE BRONZE PARTNER PACKAGE

FOCUS ON: FOCUS ON:PRODUCT SHOWCASE & BRAND ENHANCEMENT

PRODUCT SHOWCASE

SILVERPARTNER

$15,000 (value $19,000)

BRONZE PARTNER

$10,500(value $13,000)


C O N N ECT. E N GAG E . N E T WO R K .

Imagine the possibilities. Take the next step.

Jon StrassnerDIRECTOR, INDUSTRY PARTNERSHIPS

[email protected]

Dinorah Martinez ASSOCIATE, INDUSTRY PARTNERSHIPS

202-675-2372 [email protected]

@ASID7 @ASIDStudentsandEmergingProfessionals

@ASID_HQ

@ASID_HQ

@ASID

american-society-of-interior-designers

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@ASID7

asid.org

1152 15th St. NWSuite 910Washington, D.C. 20005

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Documents

2021 PARTNER OPPORTUNITIES