208169 MJ19pf lowres - Great Lakes Floral Association · The board of directors under the encouragement of President Jerome Raska AAF, AIFD, CAFA, CF, PFCI, was excited about the

Volume III 2019

A D V A N C I N G E D U C A T I O N A L A N D P R O F E S S I O N A L P A R T N E R S H I P S N A T I O N W I D E

The Professional

CELEBRATING 10

0 YEARS!

2019 GLFEE Review

2019 WUMFA Centennial Celebration

New Name...Same Mission

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Fragrant for any spring holiday

• Abundant Springtime Variety

• Vibrant Color Selection

• Excellent Customer Service

Flint Milwaukee Toledo5100 Exchange Dr. 425 W. Walnut 9000 Harmon ParkwayFlint, MI 48507 Milwaukee, WI 53212 Rossford, OH 43460Phone: 810-733-5100 Phone: 414-263-8400 Phone: 419-241-7241

www.dwfwholesale.com

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1152 Haslett Road, P.O. Box 67, Haslett, MI 48840 (517) 575-0110 • (517) 575-0115

[email protected] www.greatlakesfloralassociation.org

GLFA StaffExecutive Vice President: Rodney P. Crittenden Executive Assistant: Cindy S. Ching, AIFD, CF

GLFA Board of Directors 2019President: Jerome Raska, AAF, AIFD, CAFA, CF, PFCI Blumz...by JRDesigns, Detroit, Ferndale, and Holly, MIVice President: Janice Curran Michigan Teleflora RepresentativeTreasurer: Jeanette Ballien Gaudreau the Florist, Ltd., Saginaw, MI Immediate Past President: Bob Patterson, CF Patterson’s Flowers, Big Rapids, Cadillac and Reed City, MIExecutive Vice President/CEO/Secretary: Rodney P. Crittenden Michigan Floral Association, Haslett, MI

Directors-At-LargeBob Patterson, CF Patterson’s Flowers, Big Rapids, Cadillac and Reed City, MI Janice Curran Teleflora, Grand Rapids, MIAllison Ludema Ludemas Floral and Garden, Grand Rapids, MI

Regional DirectorsR1: Terry Oswalt

Mayesh Wholesale, Romulus, MIJerome Raska, AAF, AIFD, CAFA, CF, PFCI Blumz...by JRDesigns, Detroit, Ferndale, and Holly, MI

R2: Tim Galea Norton’s Flowers & Gifts, Ypsilanti/Ann Arbor, MI

R3: Teresa Cytlak Ridgeway Floral, Three Rivers, MI

R4: Skeeter Parkhouse Wasserman's Flowers and Gifts, Muskegon, MI

R5: Jeanette Ballien Gaudreau the Florist, Ltd., Saginaw, MI

R6: Tim Timinski FloraCraft Corp., Ludington, MI

Publications CommitteeBob Patterson, CF Patterson’s Flowers, Big Rapids, Cadillac & Reed City, MITeresa Cytlak Ridgeway Floral, Three Rivers, MIJerome Raska, AAF, AIFD, CAFA, CF, PFCI Blumz...by JRDesigns, Detroit, Ferndale, and Holly, MIAlice Waterous, AIFD, CF, PFCI Floral Consultant, Grand Haven, MI

Publisher: Rodney P. Crittenden

Advertising Director & Sales: Rodney P. Crittenden

Editor: Barbara Gilbert

Graphic Design: Rachel Wood

Printing: VP Demand Creation Services. MFA is not responsible for the statements or opinions published in the The Professional Florist. These represent the views of each author and are not necessarily the views of the association or its staff.

A D V A N C I N G E D U C A T I O N A L A N D P R O F E S S I O N A L P A R T N E R S H I P S N A T I O N W I D E

Leadership Report4 New Name...Same Mission By Rod Crittenden, GLFA Executive Vice President, WUMFA Executive Director

4 Welcome New GLFA Members Designer Spotlight5 Event Design With an Abstract Twist By Brenda Hankis, 2019 GLFA Designer of the Year

Regional Events6 Great Lakes Floral Association Regional Meetings Review By Jeanette Ballien, Regional Meeting Chairman

2019 Great Lakes Floral & Event Expo Review8 GLFEE Photo Essay 10 2019 GLFA Industry Award Winners11 2019 GLFA Design Contest Winners12 2019 GLFEE Committee Chairs In Appreciation13 2019 GLFEE Sponsors CF Report16 Design Style By Cindy Ching, AIFD, CF

Scott Awad Chosen CF Member of the Year Four Become CF Florists Design Tip20 Prom Time...Lets Make This Easy By Jerome Raska, AAF, AIFD, CAFA, CF, PFCI

2019 WUMFA Review22 2019 WUMFA Sponsors23 WUMFA Still Fired Up After 100 Years By Loriann List, AIFD

24 2019 WUMFA Hall of Fame Award Winners 25 2019 WUMFA Design Contest Winners WUMFA Elects Officers, Honors Past Presidents26 WUMFA Photo Essay29 2019 WUMFA Comittee Chairs In Appreciation | Welcome New WUMFA Members

17 GLFA Elects 2019 Officers and Directors18 In Memoriam18 Show Me the Money! 18 Industry Info20 Jason Parent Wins the 2019 James Lowe Memorial Award 30 GLFA Education 31 Business Card Ads

The Professional

Cover Photo:

Design by: Lisa VanderMeer, CF Ludema’s Floral & Garden, Grand Rapids, MI

Photo By: Colton Mokofsky Moko Media Productions Ludington, MI

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Fragrant for any spring holiday

• Abundant Springtime Variety

• Vibrant Color Selection

• Excellent Customer Service

4

the professional florist | volume III 2019

New Name...Same Mission BY ROD CRITTENDEN, GLFA EXECUTIVE VICE PRESIDENT/CEO, WUMFA EXECUTIVE DIRECTOR

LEADERSHIPREPORT

Y ou may or may not have noticed a change... your Michigan Floral Association is now doing business

as the Great Lakes Floral Association (GLFA). Nothing has changed except for the name.

Our mission statement dropped the word Michigan but otherwise remains the same: To provide education and professional partnerships to advance business and position our colleagues at the forefront of the floral industry.

The idea for a name change first emerged at last year's strategic planning meeting. The board of directors wanted to be more welcoming and more inclusive to anyone in our region who would like to become part of the association; hence the name change seemed logical. They were primarily thinking of those industry members to the south and east where retail floral education and professional industry partnerships are getting hard to find.

As the Association moves forward into our second

century we embrace change and look forward to welcoming industry members from near and far. Our goal is to make you feel welcome and part of the Great Lakes Floral Association family.

If you have any questions please feel free to call me at the GLFA office (517) 575-0110 or visit our newly redesigned website at www.greatlakesfloralassociation.org.

All Occasions Events & Floral LLCCheryl Freeman and Wendy Morrow

110 N. James St.Ludington, MI 49431

Phone: (231) 425-9425www.ludingtonfloral.com

Bela FloralDonna Knudsen5734 West US-10

Ludington, MI 49431Phone: (231) 843-7073www.belafloral.com

Brazelton’s Florist IVAlice Pittman

2686 W. Grand Blvd.Detroit, MI 48208

Phone: (313) 872-6900www.brazeltonsfloristiv.com

University Flower ShopCristi Ellen Zarvas

7 Nickels ArcadeAnn Arbor, MI 48104

Welcome New GLFA Members

Make 2019 the year you and your employees become Certified Florists!Order a manual and one round

of testing for only $599.95.Call Cindy at (517) 575-0110

SEARCH Great Lakes Floral Association

Friend us on Facebook Follow us on Instagram


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DESIGNERSPOTLIGHT

BY BRENDA HANKIS EASTERN FLORAL, GRAND RAPIDS, MI 2019 GLFA DESIGNER OF THE YEAR

Sponsored by

Nordlie Floral, Inc. of Warren, Grandville, Cleveland, Dayton, OH; Tampa, FL

Event Design with an Abstract TwistI am always up for a challenge and absolutely love to create

new and innovative designs. For this Designer Spotlight I wanted to focus on my passion…Special Event design

which allows me to think outside of the proverbial box, while creating something that will leave a lasting impression in the minds of the client and their guests. I wanted this piece to be unique, but functional utilizing an architectural and abstract structure as the base of the design. Using U-Glue, attach a 6” Lomey tray with Oasis® to the architectural structure to secure the base. Carefully wrap amaranthus around the structure to create a “nest” effect and for added texture. Place miniature white calla lilies within the design and attach some of them to the structure with U-Glue for balance and a distinctive flare. For additional texture include green variegated hydrangea and green brunia. To counter balance the callas, I chose fragrant white freesia. Calathea leaves and lily grass were added for a unique finishing touch. Voila! An aesthetically pleasing design to present to your next special event client.

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T he Great Lakes Floral Association regional meetings were held in April throughout the six regions in Michigan. Attendance was on the rise with the hope

that the regional meetings will become of interest to many more floral professionals in the future.

The board of directors under the encouragement of President Jerome Raska AAF, AIFD, CAFA, CF, PFCI, was excited about the concept of broadening education to members as well as non-members throughout the year by means of the newly developed regional meeting platform.

This year’s meetings focused on Profitable Proms with instructors demonstrating new techniques and ideas to entice customers with new-fangled and exciting designs. Fitz Design and Oasis® Floral Products were the hard goods sponsors donating wonderful new items.

The events were conducted due to the generosity of venue and fresh product sponsors. Region One was held at Kennicott Brothers/Nordlie Floral, Warren, Michigan, with instructor Jerome Raska. Region Two met at Norton’s Flowers & Gifts in Ypsilanti, Michigan, with fresh product donated by Kennicott Brothers/Nordlie Floral of Warren, Michigan, with

instructor Deana Gress CF. Region Three and Four gathered at Eastern Floral in Grand Rapids, Michigan. Product was donated by Kennicott’s in Grandville, MI, and instructors were Marisa Rakowski CF, Lisa VanderMeer CF, Megan Kassuba and Kiersten Schulte. Region Five was held at Kennicott Mid-Michigan in Saginaw, Michigan, with Kim Herbers as instructor. Region Six was held at BJ’s Restaurant in Gaylord, Michigan. Kennicott Brothers Mid-Michigan was the sponsor and instructor was Jackie Burrell AIFD, CF.

The Great Lakes Floral Association board of directors would like to extend their appreciation to the companies, venues and instructors who made these meetings a success. We are working on our lineup for Fall 2019. The meetings will be posted on the GLFA website as soon as all venues and dates are confirmed. This year’s Fall product sponsor will be Syndicate Sales. Please plan to attend these educational events to keep you and your staff up to date on the latest trends and products available from the industry’s finest suppliers.

These events are open to members and non-members and are held for the benefit of the floral professionals in the Great Lakes Region. They are implemented for purpose of increasing membership in the Great Lakes Floral Association and educating its members.

REGIONALEVENTS

Great Lakes Floral Association Regional Meetings ReviewBY JEANETTE BALLIEN, REGIONAL MEETING CHAIRMAN

REGION 1

REGION 2


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REGIONALEVENTS

REGION 2

REGIONS 3 & 4

REGION 5

REGION 6

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2019 GLFEEREVIEW

2019 GREAT LAKES FLORAL AND EVENT EXPO

1. FloristWare's Mark Anderson checks in at the registration desk with Bob Patterson CF.

2. The Lovingly group, from left, Ken Garland, Joe Vega, Tiffany Putvain, and Ed Castillo whoops it up at the Saturday night 80's party.

3. Amber Kirkland and daughter Jade, The Velvet Touch Events, learn how to make freeform bouquets.

4. The Curate crew: Amber Distasio Silver, Ben Glass, and Zack Errant

5. Kirsten Schulte, Eastern Floral, GLFEE chairman with Doug Bates AIFD, CF, Designs by Vogt's, design contest chair.

6. Getting ready for their main stage presentation: Matt Blind, Coach Blind Florals and Garrett Skupiniski CF, Floral.Today.

7. The gang from Austin's Flowers & Gifts was represented by, from left, Lisa Bale, Michelle Price, Judy Lincoln, Kathy Near, Bailey Wrege, Cathy Nagel, and Amanda Northrup.

8. Circle of Love was presented by Sharon McGukin AAF, AIFD, PFCI, Smithers Oasis.

9. Who are these guys? It's Teleflora's Janice Curran rocking out with Robbin Yelverton AAF, AIFD, CAFA, CF, PFCI , left, and Jerome Raska AAF, AIFD, CAFA, CF, PFCI. Blumz...by JRDesigns.

10. Bloomnet's Tom Mays.

1 2 3 4

5 6

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SYMPATHYFEATURE

11. Dave Pinchock, CF, Vogt's Flowers, with Corrine Heck, Details Flowers Software.

12. Exhibitor and presenter Randy Laipply, Connie Duglin Linens.

13. Aynsley Broom from Flower Shop Network holds her beautiful bouquet.

14. Hitomi Gilliam AIFD, discussed midollino artistry at her workshop and everyday artistry at her Sunday show.

15. Back in the workroom with Jennifer Strickland and Brook Raulerson AIFD. FSMD, Floral Greens Farmers of Florida.

16. Designer and presenter Jackie Lacey, AAF, AIFD, PFCI, Floriology and Bloomnet.

17. Lori Haveman left and Fran Elliott. Kennedy’s Flowers & Gifts.

18. Norman Smith Enterprises' Jim Wilson, left, and Alan Buckley.

19. Leanna Gearhart-Theye AIFD, CF, Horrocks Floral Department, upper left corner, supervises the corsage making station.

20. Posing for the camera, Skeeter Parkhouse, Wasserman's Flowers & Gifts.

21. Lane Street Blooms Expo attendees Caroline Foley, Ron Thompson and Susan Estes CF.

22. The always hardworking twosome Debbie Patterson, Patterson's Flowers, and Bob Friese AIFD.

23. Tim Galea, Norton's Flowers & Gifts with Shirley Lyons AAF, PFCI, Dandelions Flowers & Gifts.

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2019 GLFEEREVIEW

2019 GLFA Industry Award Winners

Young Person of the YearKiersten SchulteEastern Floral, Grand Rapids, Michigan

Upcoming Course ScheduleJune 9-11

Aug 15-17

Sept 29 - Oct 3

Certification and Competition Jackie Lacey AAF, AIFD, CFD, PFCI

Reinventing Everyday Designs Donald Yim AIFD, CFD, CPFD

Celebrating Life Everyday Jackie Lacey AAF, AIFD, CFD, PFCI

QUALITY EDUCATION:A COMMUNITY COMMITMENT

Renato Cruz SoguecoAAF, PFCI

Vice President of Digital Strategy & Education

Donald Yim AIFD, CFD, CPFD

Instructor

Jackie Lacey AAF, AIFD, CFD, PFCI

Director of Education & Industry Events

Anthony SwickAIFD, CFD, PFCI

Instructor

Sandy SchroeckAIFD, CFD, PFCI

Instructor

Lesley BoldenAIFD, CFD

Instructor

Angelyn TiptonAIFD, CFD, GMF

Instructor

Stacey CarltonAIFD, CFD

Instructor

ACT NOW! To sign up or for more information about Floriology Institute, email [email protected] or call (904) 737-8500 ext. 258 • www.floriologyinstitute.com/register

Retailer of the YearGaudreau the FloristSaginaw, Michigan

Lifetime Achievement Red and Katie KennicottKennicott Bros., Chicago, Illinois Supplier of the Year

Syndicate Sales, Kokomo, Indiana

Wholesale Employee of the Year Tom Mulder, G. Christians and Son, Grand Rapids, Michigan (not pictured)

MFA Past President's Floriology Institute Scholarship WinnerColleen SiemborCardwell Florist, Livonia, Michigan (not pictured)


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2019 GLFEEREVIEW

2019 GLFA Design Contest Winners

GLFA Designer of the Year Brenda HankisEastern Floral, Grand Rapids, Michigan

The GLFA Design Contest was sponsored by:

Chuck Bannow Award Jason Parent CFD Fiddleheads Florist, South Portland, ME

Academy WinnerJerome Raska AAF, AIFD, CAFA, CF, PFCI Blumz...By JRDesigns, Detroit, MI

Professional Division Theme 1: A Day at the Derby 1st Place: Jason Parent CFD Fiddleheads Florist, South Portland, ME(Chuck Bannow Award winning design)2nd Place: Brenda HankisEastern Floral, Grand Rapids, MI3rd Place: Brett Turner Bunches Squared, St. Louis, MO

College/Novice Theme: Celebrating Heart and Sole 1st Place: Rose WashburnLudemas Floral and Garden, Grand Rapids, MI2nd Place: Carly StephensAngel's Floral Creations, Brooklyn, MI

Professional Division Theme 2: Interpretive Design 1st Place: Jason Parent CFD Fiddleheads Florist, South Portland, ME2nd Place: Molly TiesmaEastern Floral, Grand Rapids, MI3rd Place: Brenda HankisEastern Floral, Grand Rapids, MI

Professional Division Theme 3: Something Old, Something New 1st Place: Brenda HankisEastern Floral, Grand Rapids, MI2nd Place: Jason ParentFiddleheads Florist, South Portland, ME3rd Place: Jean TeuneEastern Floral, Grand Rapids, MI

Student Division: High School Level Theme: Beyond the Coursage 1st Place: Mya WeidenhamerAlanson Public Schools, Alanson, MI2nd Place: Amelia PerezAlanson Public Schools, Alanson, MI3rd Place: Joslin SchoeningJackson Area Career Center, Jackson, MI

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2019 GLFEEREVIEW2019 GLFEE Committee ChairsGLFA thanks the Great Lakes Floral Expo Committee Chairs and all the volunteers who make the Expo a success.

T he Great Lakes Floral & Event Expo would not be possible without the exhibitors, product

donors, and volunteers who make the show a success. Please support these companies whenever possible. If your company would like to participate in the 2020 100th Anniversary Expo, March 6-8, visit www.greatlakesfloralassocia-tion.org or email Rod Crittenden at [email protected]. *Designates MFA Active Member

Thank You Expo Exhibitors!*BloomNet www.mybloomnet.net*Certified Florist www.greatlakesfloralassociation.orgConnie Duglin Linen www.connieduglinlinen.comCurate www.curate.comDetails Flowers www.detailsflowers.com Diamond Line Containers www.diamondline.com

*FloraCraft Corporation www.floracraft.comFloral Greens Farmers of Florida www. floralgreensfarmersofflorida.comFloristWare www.floristware.com*Flower Shop Network www.flowershopnetwork.comFresh Start Floral Consulting www.freshstartfloral.comgotFlowers? www.gotflowers.comInevitable Farm www.inevitablefarm.comLovingly www.lovingly.com*Lion Ribbon www.lionribbon.com*Mains Importing www.mainsimporting.com*GLFA www.greatlakesfloralassociation.org*MHI Fund/Regency www.mhifund.orgMr. B’s Chocolates www.mrbchocolates.com

Multi Packaging Solutions www.jhc.comNorman Smith Enterprises www.nsenet.comReliant Ribbon www.reliantribbon.com*Retailers Processing Services www.greatlakesfloralassociation.org*Smithers Oasis www.oasisfloral.com*Society of American Florists www.safnow.org*Syndicate Sales www.syndicatesales.com*Teleflora www.myteleflora.comTranscend www,transcendmichigan.org

Thank you Expo Volunteers!The MFA would like to extend a special

Thank You to the many volunteers who worked to make this year’s Expo a great success. We couldn’t do it without your hard work and dedication.

In Appreciation

CHAIR

Kiersten Schulte Eastern Floral & Gifts, Grand Rapids, MI

VICE CHAIR

Jerome Raska AAF, AIFD, CAFA, CF, PFCI, Blumz...by JRDesigns, Detroit/Ferndale/Holly, MI

IMMEDIATE PAST CHAIR

Marisa Rakowski CF Ludema's Floral and Garden Center, Grand Rapids, MI

AIFD AWARENESS

Alice Waterous, AIFD, CF, PFCI Alice's Elves, Grand Haven, MI

APPRECIATION BOUQUETS

Waneita Bovan CF June’s Floral Company, Mt Morris, MI Bentley Florist, Burton, MI, Ketzler Florist, Flint, MI

BANQUET/FRIDAY MIXER

Jason Rudicil Eastern Floral & Gifts, Grand Rapids, MI

BUSINESS SESSIONS

Holly Haveman Kennedy's Flowers, Grand Rapids, MI

CORSAGE BAR

Leanna Gearhart-Theye AIFD, CF

Kennedy’s Flowers, Grand Rapids, MI

DESIGN CONTEST

Doug Bates AIFD, CF Designs by Vogt's, Sturgis, MI

HANDS-ON WORKSHOPS

Dave Pinchock CF Libby Conley CF Vogt's Flowers, Flint, MI

GLFA BOOTH

Robert Friese AIFD Nature's Creative Edge, Fruitport, MI

NEW MEMBER APPRECIATION/RAFFLE

Teresa Cytlak Ridgeway Floral, Three Rivers, MI

REGISTRATION DESK

Bob Patterson CF Patterson's Flowers, Big Rapids,/Reed/ Cadillac, MI

RETAIL STORE

Tonja VanderVeen AIFD, CF Designing Dreams, Grand Rapids, MI

STAGING

James Lutke, Freelance Designer/Artist, Fruitport, MI

VOLUNTEER COORDINATORS

Lea Kuklinski CF Ball Park Floral, Grand Rapids, MI Colleen Siembor Cardwell Florist, Livonia, MI

WORKROOM COORDINATOR/ PROCUREMENT

Jackie Burrell AIFD, CF Flowers from Sky's the Limit, Petoskey, MI

WORKROOM COODINATOR

Debbie Patterson Patterson's Flowers, Big Rapids/Reed City/Cadillac, MI

With AppreciationHANDS-ON WORKSHOPS

Libbie Conley, CF, Vogt’s Flowers, Flint, MI

James Lutke, Freelance, Spring Lake, MI

RETAIL STORE

Carrie Johnson, Freelance Designer, Grand Rapids, MI

REGISTRATION DESK

Shelly Johnson Shelly's Designs Florist, Walker, MI

STAGING

Arlon Slagh CF, Frederik Meijer Garden and Sculptural Park, Grand Rapids, MI


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2019 GLFEEREVIEW

14

Enjoying memories from the past 100 years!Below is copy of the first publication from August 1927.

Much is still relevant today!


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SOCIALMEDIA

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T his Academy Division design from the 2019 Great Lakes Floral and Event Expo pays homage to the State of Michigan. The metal outline of the state is combined

with the rustic feel of Michigan grown birch logs while delphinium represents the blue of the Great Lakes. Wine and tulips produced in state are highlighted on the side. Design by

Dave Pinchock CF, Vogt’s Flowers, Flint, MI.

Scott Awad Chosen CF Member of the YearS cott Awad AIFD, CF, was honored as the 2019 Certified

Florist Member of the Year at the 2019 Great Lakes Floral and Event Expo. Awad has been active in both

AIFD and the Michigan Floral Association. He served as a main stage presenter at Symposium, co-chair and chairperson of student competition on the national level, Golden Orchid level benefactor of the AIFD Foundation, and as a leader in the North Central Regional Chapter of AIFD. As a dedicated MFA member, he co-cha i red a nd ser ved as chairperson for MFA spring con-ferences, was chosen MFA Young Person of the Year in 2002 and serves as an evaluator for CF testing.

He and his husband Andrew are the owner of Events to Rent, Inc. in East Lansing, Michigan.

Four become CF FloristsF our new CF Florists were inducted at this year’s

Great Lakes Floral and Event Expo. From left, Lisa VanderMeer CF, Ludemas Floral and Garden, Grand

Rapids, MI; Sarah Knash CF, The Petal Company, Otsego, MI; Tara Bunker CF, St. Ignace In Bloom, St. Ignace, MI, and Susie McGeorge CF, Freelance, Petoskey, MI.

Design Style BY CINDY CHING AIFD, CF

CFREPORT

Make this year the year you become a

Certified Florist!Go to: www.greatlakesfloralassociation.org/education-center/

for complete information.

Next CF Testing is June 16, 2019 at MSU in Lansing. Hope to see you test!

CF Steps Class is June 5, 2019 at the GLFA office in Haslett, MI.


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T he Great Lakes Floral Association board of directors has elected its officers and directors for 2019.

Jerome Raska, AAF, AIFD, CAFA, CF, PFCI, Blumz...by JRDesigns, Detroit, Ferndale, and Holly, Michigan, will serve a one-year term as president with Janice Curran, Michigan Teleflora representative as vice president. President Raska appointed Jeanette Ballien, Gaudreau the Florist Ltd., Saginaw, MI, to serve a one-year term as treasurer.

The following were elected by the membership to serve three-year terms through12/31/2021. Director at Large: Bob Patterson CF, Patterson’s Flowers, Big Rapids, Reed City, Cadillac, Michigan. Region 4: Alice Waterous AIFD, CF, PFCI, Waterous Floral Consultant, Grand Haven, Michigan. Region 2: Tim Galea Norton’s Flowers & Gifts, Ypsilanti, Ann Arbor, Michigan.

At the April board of directors meeting Alice Waterous resigned as director of Region 4 and Skeeter Parkhouse,

Wasserman's Floral & Gift, Muskegon, Michigan was appointed to fill the remaining 2.5 years of her term.

The GLFA board, on behalf of the membership, would like to sincerely thank Alice for her years of dedicated service to the association.

GLFAELECTIONS

Discover exciting possibilities with serious profit potential

Optimize your success with ease

Leverage new opportunities to further in-crease your bottom line

Learn how to differentiate yourself in our upcoming classes.

Products

Technology

Programs & Services

Education

CONTACT US TODAY TO LEARN HOW YOU CAN JOIN OUR NETWORK! Call: 1-800-BloomNet (1-800-256-6663) • Email: [email protected] • Visit: www.bloomnet.net

aboutthrive!

We’re

passionatehelping retail florists

GLFA elects 2019 Officers and Directors

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MICHIGANFLORALFOUNDATION

O ver $1,000 was contributed to the Michigan Floral Foundation at the 2019 Great Lakes Floral and Event Expo. Here, GLFA President Jerome Raska AAF.

AIFD, CAFA, CF, PFCI, and some of the contributors take a bow at the annual banquet.

The Michigan Floral Foundation (MFF) was established to support and advance the floral industry, its members and their communities. It meets this responsibility through educational opportunities and community enrichment activities. It honors outstanding members of the floral industry who have mentored and inspired their fellow industry members in the Michigan

Floral Foundation Hall of Fame and will also make available financial assistance to those seeking to become a Certified Florist. Every contribution is tax deductible and is used within the State of Michigan to help Michigan florists. A contribution can be made in honor of a person’s birthday or anniversary or to honor a loved one at their passing. A donation can be given in honor of someone as a way of saying thank you or to make a professional gesture to let them know they are special. If you would like to make a donation to the Michigan Floral Foundation contact us at (517) 575-0110 or go to www.great-lakesfloralassociation.org.

Show Me the Money!

INDUSTRY INFOFMRF Has Six New Marketing

ResourcesThe Floral Marketing Research Fund (FMRF) has added more

free resources, including results from real consumer purchasing studies, generational marketing research, and new flower marketing videos. Downloads include:

Marketing to Millennials – find out how millennials want to receive information and what they want from their local florist.

Flower Marketing Mondays – a video every Monday that you can personalize with your own message and logo to promote your business.

Selling on Pinterest Guide – how-to videos and a step-by-step guide to connecting your website directly to Pinterest.

Funeral Directors and Flowers – real feedback from funeral directors on their challenges with florals and how you can best work together for a win-win business partnership.

Purchasing Study for Non-Flower Buyers – find out why consumers don’t purchase flowers and use this information to update your marketing strategy.

Floral Purchase Tracking Study – purchasing data for an entire 12-month period.

Gail L. Kline Figueroa, wife of Tom Figueroa, has died at the age of 54.

She is survived by her husband, three children, Tommy, Meranda and Mackenzie, two brothers, two sisters, many nieces and nephews.

Tom Figueroa, AIFD, CF is with Kennicott Brothers/Nordlie Floral and her son, Tommy Figueroa, works at Kennicott Mid -Michigan.

IN MEMORIAM


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FLORISTFEATURE

Show Me the Money!

IN MEMORIAM

Celebrate with Serenity, an innovative t ime-saving solution designed for al l of l i fe ' s

special celebrations. Serenity’s versati le AquafoamTM mechanics and accessories pair

perfect ly together to create beauti ful centerpieces, seasonal arrangements, and more.

LEARN MORE AT Shop.SyndicateSales.com/Serenity

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A s we are all finding ourselves in the midst of prom season again, let’s try to keep this as simple and as profitable as possible.

Recently doing a design presentation, I came to realize that some of the simple things get forgotten in the race to get it done. I thought I would outline a few simple things to keep it real.

When taking the order, select all the items at that time. Place all necessary ribbon, wristlets, gem stones, pins, bags, etc., in the corsage or boutonniere box with a copy of the order. That way when it is time to create all you need is the fresh product and the rest is at your fingertips.

Encourage everyone to take a picture and post on social media while in your shop as well as check in on Facebook.

When doing the assembly, be sure all the fresh product is room temperature prior to assembly; this will allow for a much more secure finished product. When using cold glue, remember that if you have some glue that is setting up, it will reactivate simply by adding a little additional adhesive to it.

Always, remember when finished with the cold glue, whether it is a tube or the can , simply spray with leave shine prior to reinstalling the lid and it will allow for reopening with ease.

Use finishing spray on all finished designs. It really makes a difference!

Prom Time... L e t 's M ake Thi s E as y BY JEROME RASKA AAF, AIFD, CAFA, CF, PFCI, BLUMZ...BY JRDESIGNS, DETROIT, FERNDALE, HOLLY, MI, 2019 GLFA ACADEMY WINNER

DESIGNTIP

J ason Parent CFD, MMFD, Fiddleheads Flowers and Vintage Chic Gifts, Cape Elizabeth, Maine, is the winner of the 2019 James Lowe Memorial Award. The

award is presented by FloristWare in honor of James Lowe, a talented designer and dedicated member of the floral industry who passed away in 2018 at the age of 38.

The James Lowe Symposium Scholarship provides registration at the AIFD Symposium and $1,500 in cash for a total $2,500. Jason will be inducted at the Symposium this year. He’s already volunteered in years past, made specific commitments to help this year, and is looking to do even more in the future. In addition he is active in the Maine State Florists and Growers Association. This is the kind of volunteerism the James Lowe Memorial Award was designed to reward and encourage.

After one week and more than 4,000 thousand votes for thirty-eight individual entries, the top five finishers in the online design contest portion of the award advanced to the final round. They were joined by the winners of the professional divisions from the 2019 Great Lakes Floral and Event Expo and 2019 WUMFA Annual Convention, A final winner was selected at random.

Jason Parent commented “I am honored to have won this award in the name of James Lowe. I first met him five years ago when I went to my first Symposium. We had a lot in common (I also grew up working for my family’s flower shop/garden center) and ended up becoming friends. When I told him I was going to test for my AIFD he became one of my mentors. He would text and send me words of encouragement”.

Response to the competition was strong, better than anticipated, and has ensured that the James Lowe Memorial Award will return in 2020 with another online contest and a new winner.

FloristWare’s Mark Anderson noted “We are so grateful to everyone that participated by entering, voting or just telling their friends. We also received a lot of great feedback on how we can make the contest, and the prize better for next year.”

Changes will include more ways to enter, with the winners of additional established regional design contests getting access to the final round, and a bigger prize package that will include contributions from other industry vendors.

To learn more and register for updates please visit www.floristware.com/jamesloweaward.

Jason Parent Wins the 2019 James Lowe Memorial Award

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2019 WUMFAREVIEW

Thank you to our 2019 WUMFA Annual Convention Sponsors!Main Stage Show / Business Sessions / Design Contest

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2019 WUMFAREVIEW

W UMFA members celebrated the association’s 100th anniversary, Fired Up...Celebrating the Past, Fired Up for the Future! at the annual spring convention

in Green Bay, Wisconsin. It was evident at the meeting how strong the association is and how committed to improving the floral industry.

Three intensive days of learning, growing and connecting sparked the fire for members past and present. Attendees carried home more than great new products in the amazing trade fair, but also many new techniques, tips and ways to use them.

There were hands on classes such as “Crash Course: Event Management from Selling to Design” sponsored by Details Flowers where Jennifer Breitbach and Rhonda Deaver created all the banquet flowers with students. In Contemporary Wedding Bouquets, Alex Jackson AAF, AIFD, PFCI, sponsored by Teleflora, showed students how to create armatures for a more “organic” look.

“Twisted Art of Body Flowers” by Jane Edwards AIFD, sponsored by WUMFA, showed how to work with wearable floral art. Kevin Ylvisaker AIFD, PFCI, sponsored by Smithers Oasis, featured the new Midnight floral foam and colors of bind wire.

There were plenty of main stage shows to inspire the traditional to special event florists. Reliant Ribbon sponsored “Making More Green by Making the Upgrade” with Mike Homyak and Loriann List AIFD. Simple, fun ways to use ribbon and accessories were shown such as the many possibilities the new wood grain ribbon provides and clever ways to clear the back room of ribbons.

Kevin Ylvisaker was “Designing for Today’s Market” with many earth friendly options. He gave tips on marketing to “Gen Z” as opposed to “Gen Y.” Gen Z is very demanding and it’s important that technology is able to satisfy their tastes.

Lisa Belisle AIFD, ICPF “Fusing Tropical with Design” highlighted the importance of creating designs that reflected nature. Her weaving and armatures added structure to the bold and colorful designs. Containers, foliage and exotic flowers were sponsored by EC Flowers and Flora Elements.

Alex Jackson’s “Here Comes the Bride” highlighted ways to create bouquets in holders, hand tying, and building stunning event pieces. He recommended “color shifting” as opposed to “painting” flowers. He explained how to create large event pieces that can more easily be transported and guaranteed to remain stable.

There was also no shortage of business sessions. Melissa Maas CFD, presented both “Fertilizing: Getting Your Team to Grow” and “Pruning: How to Make a Stronger Team” sponsored by Bank of Flowers. She shared her years of experiences in managing her team, developing methods to motivate, train, and track employees. By putting systems in place, shops can take out the guesswork and have more consistency.

“Talking Shop with the Wisconsin Funeral Directors Association” was a chance to ask a licensed professional about his industry and his relationship with customers and florists. They shared legal obligations, trends, desire to have courteous professional deliveries and need to have open dialog between the florist, families and funeral directors. The session was commentated by Tami and Gordy Gasch and sponsored by Brilliont Blooms and WFDA.

Shirley Lyons AAF, PFCI, sponsored by FloristWare, presented both “Treat your Business Like a Car!” and “Tired of Paying for All That Advertising.” She ran through a step-by-step assessment of the business and ways to keep records on the maintenance of everything from coolers to delivery vehicles as well as keeping the building’s signage and facade from becoming old. Shirley also shared lots of ways to get PR without having to pay for it. Television news and print media are always looking for a good story so don’t be shy.

Corrine Heck presented “Gaining the Competitive Edge” Sponsored by Details Flowers, she shared ways to avert disaster when working with brides and events by having policies in place from mark-up to cancelation policy

“Success is a Mindset” was presented by Jessica Zimmerman, sponsored by the Wisconsin Florist Foundation. Jessica recalled her journey to creating the kind of balance between work and home life that allowed her to raise a family and generate the kind of clientele that did not require all of her time.

WUMFA Still Fired Up After 100 YEARS!BY LORIANN LIST, AIFD, WANTAS FLORAL & GIFT, CLINTONVILLE, WI

“A well organized and grand celebration for the 100th anniversary. It was great to see so many new faces and spend time conversing with good friends. Many thanks

to all who planned for this once in a lifetime event.” — Diane Schulte

“For a first timer and a volunteer at the convention I had a lot of positives to take back home. So

interesting see the design styles for one. The best thing I’m coming home with after this convention is

new friendships with like minded people. Having someone to shoot a message to when you’re mulling over a design or needing an inspiration is priceless.”

— Naomi Hartl

(Continued on page 24)

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2019 WUMFAREVIEW

The Ichiyo School of Ikebana sponsored a grand display of Japanese floral art for both the public and attendees to enjoy. The display was presented by Laurie Wareham, certified Ikebana instructor.

The Highlight of the weekend had to be the annual banquet and social. With returning members, stories shared and a delightful contest that had everyone getting to know each other, it was a night to remember. Decorations reminiscent of 1919 brought florists out with their vintage hats and attire. Bo-Jo’s Floral donated a 100th Anniversary cake to top off the meal. Honored were past presidents who are retired, as were scholarship recipients, hall of fame award winners, and a certified florist who was inducted. Who could have asked for a better celebration of 100 years together?

“The Saturday night gala was beautifully done from the flowers to the food. The party was a wonderful

tribute for the 100th year of WUMFA.” — Candy Cannon

(Continued from page 23)

2019 WUMFA Hall of Fame Award Winners

Wholesaler of the Year Kennicott Brothers Company, Milwaukee, WI

Young Person Award Fawn Mueller, CFInspired by Nature, Wausau, WI

Special Service Award Mark ColeKarthauser & Sons, Germantown, WI

Special Service Award Judith MoehrFox Brothers Floral, Hartland, WI

Retailer of the Year Alfa Flower Shop, Wauwatosa, WI

Lifetime Achievement Award Walter and Rita Rojahn,Rojahn & Malaney CompanyMadison, WI

National Service Award Dan NatalizioTeleflora, Los Angeles, CA

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2019 WUMFAREVIEW

2019 WUMFA Design Contest Winners

2019 Designer of the Year Jennifer Breitbach, Snapdragon Flowers, Elm Grove, WI

Professional Division Theme 1: Gala Couture 1st Place: Joe WhitehouseCharles the Florist, Appleton, WI2nd Place: Jessica Haak Arbuckle Floral, Plymouth, WI 3rd Place: Kyle HogartyFlowerama, Green Bay/Appleton, WI

Professional Division Theme 2: "W" Means Weekly 1st Place: Jennifer BreitbachSnapdragon Flowers, Elm Grove, WI2nd Place: Julianne Wedl Draeger's Floral, Watertown, WI3rd Place: Joe WhitehouseCharles the Florist, Appleton, WI

Professional Division Theme 3: Romance the Bride 1st Place: Kyle Hogarty, Flowerama, Green Bay/Appleton, WI2nd Place: Joe Whitehouse, Charles the Florist, Appleton, WI 3rd Place: Susan Soczka, Charles the Florist, Appleton, WI

College/Trade School Novice Division Theme: Bridal 1st Place: Dawn Shecterle, Gateway Technical College 2nd Place: Kathie Delaney, Gateway Technical College 3rd Place: Donovan Shanahan, Gateway Technical College

2019 Academy Winner Doug Jaeger CF, Everlasting Flowers & Gifts, Wauwatosa, WI

High School Division Theme: Modern Male Birthday 1st Place: Morgan Franczek, Brilliont Blooms, Brillion, WI2nd Place: Crystal Annalt, Mishicot High School, Mishicot,WI3rd Place: Cecily Ennis, Craig High School, Beloit, WI


Members of the Wisconsin & Upper Michigan Florists Association have elected new officers. They also honored six past presidents with honorary lifetime

membership in WUMFA, a certificate and a subscription to Professional Florist magazine. Honorary members are cited for their service to the industry.

President Elect – Tami Gasch, Brilliont Blooms, Brillion, WI.

Treasurer – Paul Grulke, Karthauser & Sons, Germantown, WI.

Secretary – Diane Schulte, Metcalfe’s Floral, Madison, WI.

Director At Large – Nichole Campbell, Petal Pusher Floral Studio, Green Bay, WI.

Region 2 – Tom Bauer, Kennicott Brothers Co., Milwaukee, WI.

Region 4 – Susan Soczka, Charles the Florist of Appleton, Appleton, WI.

Honorary “Lifetime” Memberships were awarded to: Mike Huss 1994-1995, Daria Skibba 1993, David Hein 1988-1990, Tony Ferdinand 1986-1987, Dave Geurden 1980-1981, and Bill Olson 1976-1977.

WUMFA Elects Officers, Honors Past Presidents

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2019 WUMFAREVIEW

1. WUMFA Officers and Directors: Region 3 Director (608) Michelle DeWildt - Wildflower Floral Studio, Portage, WI; Region 2 Director (414) Tom Bauer - Kennicott Brothers, Milwaukee, WI; Region 4 Director (715/906) Susan Soczka, Charles the Florist of Appleton, Appleton, WI; President Lisa Belisle, AIFD, CF - Flora Elements Education & Design, Delafield, WI; President Elect Tami Gasch - Brilliont Blooms, Brillion, WI; Director Nichole Campbell - Petal Pushers Floral Studio, Green Bay, WI; Region 1 Director (262) Laurie Wareham - Wear’Em Designs, Elm Grove, WI; Treasurer Paul Grulke - Karthauser & Sons,Germantown, WI; Past President Patty Malloy AIFD - Consultant, Chippewa Falls, WI; Secretary Diane Schulte CF, WMFM - Metcalfe’s Floral Studio, Madison, WI; Not Pictured - Region 5 Director (920) Jenifer Denis - Bill Doran Co., Green Bay, WI

2. From left, Rhonda Deaver annual convention chair and CeCi Scheuber staging and emcee chair.

3. Mike Homyak and Lori List AIFD.

4. Kevin Ylvisaker AIFD, PFCI.

5. Jane Edwards AIFD, instructing a class on corsage work.

6. CeCi Scheuber and Melissa Maas CFD.

7. The Karthauser brothers, Brian and Steve, along with members of the String Along String Band were the hit of the Saturday evening Roaring 20s Centennial Celebration.

8. Kathleen Johnson, AIFD and friends enjoying the evening.

9. The Bill Doran Company clan looking good.

10. Convention Chair Rhonda Deaver welcomes attendees.

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2019 WUMFAREVIEW

11. The WUMFA 100th Birthday Cake.

12. Alfa Flower Shop.

13. WUMFA Past Presidents David Geurden and Daria Skibba were presented with Honorary Lifetime Memberships.

14. A big thank you to WUMFA Immediate Past President and Centennial Celebration Chair Patty Malloy AIFD, for pulling together the WUMFA history, helping to make this historical convention so special.

15. Team Karthauser & Sons.

16. Terrie, Anthony, and Pam from Rojahn & Malaney Co. (picture perfect then and now).

17. Kennicott Brothers Co. displayed 100 years worth of floral history!

18. Left to right: Seth and Tammy Fochs and Kathy and Robin Morris from Krueger Wholesale Florists.

19. All attendees received a 100th birthday swag bag filled with celebratory goodies.

20. All attending past presidents, left to right: Kevin Ylvisaker AIFD, PFCI (1996-1997); Patty Malloy AIFD (2015-2016); Denise Barnett (2017-2018); Diane Schulte, CF, WMFM (2013-2014); Lori List AIFD (2005-2006), Daria Skibba (1993); Candy Cannon (2009-2010); David Geurden (1980-1981).

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2019 WUMFAREVIEW

21. Naomi Hartl helping in the workroom.

22. Fawn Mueller CF.

23. Laurie Wareham and Roger Krawlecki.

24. Tom and Trisha Bauer.

25. It was great having Neil Karthauser with us for the Centennial Celebration!

26. The Rojahn Malaney Company family celebrating together.

27. Ken Kacner and Scott Cheeseman not having any fun at all.

28. Dancing the night away!

29. Students working on workshop projects.

30. Alex Jackson AIFD, PFCI, wows the crowd!

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WUMFA Convention pictures courtesy of Tracy Fleck, Cricket Photography, Marshall, WI.


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CHAIR Rhonda Deaver Snapdragon Flowers of Elm Grove, Elm Grove, WI

VICE CHAIR Susan Soczka Charles the Florist of Appleton, Appleton, WI

APPRECIATION/ CENTENNIAL Patty Malloy AIFD Floral Consultant, Lake Hallie, WI,

AUCTION Judith Moehr Fox Brothers Floral, Hartland, WI

BANQUET Joan Foster Flowers by Joan, Princeton, MN

CHOPPED/VOLUNTEER COORDINATOR Tami Gasch Brilliont Blooms, Brillion, WI

CONFERENCE DECOR Nicole Campbell Petal Pushers, Green Bay, WI

HANDS-ON/ WORKROOM Fawn Mueller CF, Inspired by Nature, Wausau, WI

PROCUREMENT Mark Cole Karthauser & Sons, Germantown, WI

RAFFLE Laurie Wareham Wear’Em Design, Elm Grove, WI

STAGING Ceci Scheuber Bank of Flowers, Menomonee Falls, WI

TRADE SHOW Anthony Rojahn Rojahn & Malaney, Milwaukee, WI

2019 WUMFA Committee ChairsWUMFA would like to thank the Convention Committee Chairs and all the volunteers who made this weekend possible.

T he WUMFA annual conven-tion would not be possible without the continued par-

ticipation of these fine companies. Please support them.

Thank You 2019 Exhibitors!Bill Doran Co. www.billdoran.comCurate www.curate.comDC SalesDesign Master Color Tool www.dmcolor.comDetails Flowers www.detailsflowers.comDWF Wholesale Florist www.dwfwholesale.comFloristWare www. floristware.comFlower Shop Network www.flowershopnetwork.comKarthauser & Sons www.karthauser.net

Kennicott Brothers Co. www.kennicott.comKrueger Wholesale www.kruegerwholesale.comLion Ribbon www.lionribbon.comMera-Vic www.meravic.comMr. B’s Chocolate www.mrbchocolates.comReliant Ribbon www.reliantribbon.comRojahn & Malaney www.rojahnmalaney.comSmithers Oasis www.oasisfloral.comTeleflora/eFlorist www.myteleflora.comWordy Bird Card & Gift www.wordybirdcards.com

Thank You Volunteers!To all our volunteers, thank you for your hard work and dedication.

In Appreciation

1152 Haslett Road, P.O. Box 67, Haslett, MI 48840 (517) 253-7730 • Toll-Free (844) 400-9554 Fax: (517) 575-0115 www.wumfa.org

WUMFA Board of Directors 2019President: Lisa Belisle AIFD. CF Floral Elements, Madison, WI President Elect: Tami Gasch Brilliont Blooms, Brillion, WI

Past President: Patty Malloy AIFD, CFD Freelance, Lake Hallie, WI

Treasurer: Paul Grulke Karthauser & Sons, Germantown, WI

Secretary: Diane Schulte CF, WMFM Metcalfe’s Floral Studio, Madison, WI

Director-At-LargeNichole Campbell Petal Pusher Floral Studio, Green Bay, WI

Regional DirectorsRegion 1 (262): Laurie Wareham Wear’Em Designs, Elm Grove, WI

Region 2 (414): Tom Bauer Kennicott Brothers Co., Milwaukee, WI

Region 3 (608): Michelle DeWildt Wildflower Floral Studio, Portage, WI

Region 4 (715/906): Susan Soczka Charles the Florist of Appleton, Appleton, WI

Region 5 (920): Jenifer Denis Bill Doran Co., Green Bay, WI

WUMFA StaffExecutive Vice President: Rodney P. Crittenden, Haslett, MI Executive Assistant: Cindy S. Ching, AIFD, CF, Haslett, MI Welcome New WUMFA Members!

Mishicot FFA (High School) Jamie Propson (Teacher) 660 Washington St., Mishicot, WI 54228

(920) 755-3300

Details Flowers Software Corrine Heck 307 W. Granada Blvd #2010, Ormond Beach, FL 32174

(386) 255-9594 [email protected], www.detailsflowers.com

Divine Nature Inc. Amy Sohrweide 2210 Balsam Way, Green Bay, WI 54313

(920) [email protected], www.divinenatureflowers.com

Trotter Floral Debbie Kuehl 900 Superior Ave., Gladstone, MI 49837 (906) 420-1021 [email protected]

Flower Shop Network 103 Monroe St., Paragould, AR 72450

www.flowershopnetworks.com

Chula Vista Resort/TW Floral Tiffany Williamson 2501 River Rd., Wisconsin Dells, WI 53965

(608) 254-8366 [email protected], www.chulavistaresort.com/weddingsFloral-services

Master Works Design Group Steve Schmidt 4929 Whitcomb Dr., Madison, WI 53711

(608) 333-2627 [email protected]

Heartfelt Nancy Kohlmann, 185 Church St. Suite C, Lomira, WI 53048

(920) 904-0880

The Village Flower Shoppe Carol Kreif P.O. Box 166, Mayville, WI 53050

(920) 387-4540 www.villageflowershoppe.com

30


RETAILERS

DOUG BATESAIFD, CFD, CF

269.651.1000 101 E Chicago Rd

Downtown Sturgiswww.designsbyvogts.com

SAMANTHA BELONGAWeddings & Events • Open Year-Round

Phone: 906-643-9480 259 Bertrand Street, St. Ignace, MI 49781

[email protected] stignaceinbloom.com

The Professional Florist (ISSN 2150-8658, USPS 008593) is the official membership publication of the Great Lakes Floral Association, 1152 Haslett Road, Haslett, MI 48840. All membership dues include a $50 subscription fee. Non-member subscriptions are available at the same rate for selected research, publication and related personnel. The Professional Florist is published bi-monthly for members of the Great Lakes Floral Association.

Periodicals postage paid at Haslett, Michigan and other additional offices.

POSTMASTER: Send address changes to The Professional Florist, P.O. Box 67, Haslett, MI 48840. Phone: (517) 575-0110. FAX: (517) 575-0115.

The Great Lakes Floral Association is not responsible for state-ments or opinions published in The Professional Florist. They represent the views of the author and are not necessarily the views of GLFA or its staff.

MISSION STATEMENTTo provide education and professional partnerships to advance business and

position our colleagues at the forefront of the floral industry.

FloristThe Professional

LAURIE VAN ARK1424 EAST GRAND RIVER EAST LANSING, MI 48823

517.351.4484www.bafloristonline.com

Introduction to Basic Floral DesignOne Week Course

Monday - FridayAugust 5, 2019 - August 9, 2019

9:00 a.m. to 5:00 p.m. Member $1000 ● Non-Member $1250

Instructor: Cindy Ching, AIFD, CFThis comprehensive course will introduce beginning students to the exciting field of

floral design. Principles and elements of design, proper mechanics of construction, care and handling of fresh materials and use of color are the focal points. For those desiring to become a Certified Florist, this class is a great first step. Time will be divided between lecture and hands-on design. Students will have completed designs to take home each

day. There are 36 hours of classroom instruction time with no exams. Limited enrollment of seven ensures each student receives personal attention.

Includes all flowers and supplies. Lunch on your own.Bring your own tools (pruner, scissors, wire cutter). A floral knife will be provided.

Steps to CertificationWednesday, June 5, 2019

10:00 a.m. - 4:00 p.m.Members $149 ● Non-Member $199

Instructor: Cindy Ching AIFD, CF Do’s and Don’ts for Testing • Methods and Mechanics for Hands On • Insight and Answers

Includes all flowers/supplies. Lunch included in registration. Class enrollment limited to 12.

You must bring your own tools (knife, pruner, scissors and wire cutter).

Intermediate Floral DesignFive Day Course

June 2-3, 2019, Sunday and MondayJune 9-10, 2019, Sunday and Monday

June 17, 2019, Monday9:00 a.m. to 5:00 p.m.

Member $1250 ● Non-Member $1500 Instructor: Cindy Ching, AIFD, CF

This course builds upon the foundation of the basic design course. The focus will be on the information presented in the Certified Florist (CF) Manual with the goal of prepar-

ing students to take the CF examination. Students who do not wish to take the CF exam will still be welcome. Time will be divided between lecture and hands-on design. A

sample test will be given on each topic. You will take home your designs. There are 36 hours of classroom instruction time. Since this is a personal enrichment course there will be no exams. Limited enrollment of six ensures each student receives personal

attention. Includes all flowers and supplies. Lunch on your own. Bring your own tools (pruner, scissors, wire cutter). A floral knife will be provided.

Go to www.greatlakesfloralassociation.org for complete course information. Download registration forms, or call Cindy (517) 575-0110.

Great Lakes Floral Association

Fantastic Education Sessions!

31

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Documents

208169 MJ19pf lowres - Great Lakes Floral Association · The board of directors under the encouragement of President Jerome Raska AAF, AIFD, CAFA, CF, PFCI, was excited about the