2.1 Charismatic and Transformational Leadership

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    CHARISMATIC AND

    TRANSFORMATIONAL

    LEADERSHIPUNIT 2

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    THE MEANINGS OF CHARISMA

    Charisma is a Greek word meaningdivinely

    inspired gift.

    Charisma is a special quality of leaders whosepurposes, powers and extraordinary

    determination differentiate them from others.

    Charisma is a positive and compelling quality

    of a person that makes many others want to be

    led by him or her.

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    THE EFFECTS OF CHARISMARobert. J. House developed a theory of charismatic

    leadership that define charisma in terms of its effects. The

    nine charismatic effects are as follows

    1. Group members’ trust in the correctness of the leader’s beliefs.

    2. Similarity of group members’ beliefs to those of the leader.

    3. Unquestioning acceptance of the leader.

    4. Affection for the leader.

    5. Willing obedience to the leader.

    6. Identification with and emulation of the leader.

    7. Emotional involvement of the group members or constituents

    in the mission.

    8. Heightened goals of the group members.

    9. Feeling on the part of group members that they will be able to

    accomplish, or contribute to, the accomplishment of the

    mission.

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    HALPERT’ S DIMENSIONS OF

    CHARISMA

    Referent power Expert power

    CHARISMA

    Job

    involvement

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    HALPERT’ S DIMENSIONS OF

    CHARISMA

    Referent poweris the ability to influence others that

    stems from the leader’s desirable traits and characteristics.

    Expert poweris the ability to influence others because of

    one’s specialized knowledge, skills or abilities.

    Job related effects such as emotional involvement,

    heightened goals and perceived ability to contribute are

    concerned with job involvement.

    Job involvement is a key component of satisfaction.

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    TYPES OF CHARISMATIC

    LEADERS

    Socialized charismatic

    Personalized charismatic

    Office-holder charismatic

    Personal charismatic

    Divine charismatic

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    TYPES OF CHARISMATIC

    LEADERS

    Socialized charismatic

    is a leader who restrains the use of power in order to benefit

    others.

    Formulates and pursues goals that fulfill the needs of group

    members and provide intellectual stimulation to them.

    Followers of socialized charismatics are autonomous,

    empowered and responsible.

    Personalized charismatic

    Impose self-serving goals on constituents and they offer

    consideration and support group members only when it

    facilitates their own goals.

    Followers of personalized charismatics are typically

    obedient, submissive and dependent.

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    TYPES OF CHARISMATIC LEADERS

    Office-holder charismatic

    Is more a property of the office occupied than of his or her

    personal characteristics.

    By occupying a valuable role, office-holder charismatics

    attain high status.

    Personal charismatic

    Gain very high esteem through the extent to which others

    have faith in them as people.

    Exerts influence whether he or she has the right traits,

    characteristics and behaviors

    Divine charismatic

    Is someone endowed with a gift of divine grace.

    In 1924 Max Weber defined charismatic leader as a mystical,

    narcissistic and personally magnetic savior who would arise

    to lead people through a crisis.

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    CHARACTERISTICS OF CHARISMATIC LEADERS

     VisionaryMasterful communication skills

     Ability to inspire trust

     Able to feel group members capable

    Energy and action oriented

    Emotional expressiveness and warmth

    Romanticize risk

    Use unconventional strategies

    Self-promoting personality

    Dramatic and unique

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    VISION COMPONENT OF CHARISMATIC LEADERSHIP

     Vision is the ability to imagine different and better

    conditions and ways to achieve them. To create a vision

    obtain the following information: Your own intuition about developments in your own field,

    the market you serve, demographic trends in your region

    and the preferences of your constituents.

    The work of futurists as it relates to your type of work.

     A group discussion of what it takes to delight the peopleyour group serves.

     Annual reports, management books and business

    magazines to uncover the type of vision statements

    formulated by others.

    Group members and friends speak to them individually and

    collectively to learn of their hopes and dreams for the future.

    For a vision for an organizational unit, you might get some

    ideas for matching your unit’s vision with that of the

    organization.

    VISIONOFLEADING

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     VISION OF LEADING

    ORGANIZATIONS

     Microsoft Corporation:

    To give people the power to do anything they want anywhere

    they want and on any device, whether it’s on PC or on a web

    phone.

    Tata Power:

    To be the most admired and responsible Integrated Power

    Company with international footprint, delivering sustainable

    value to all stakeholder.

     Bajaj Capital:

    To be the most preferred financial planning and investment

    advisory company in India by providing consumers with

    informed choices of lasting value, create wealth for them to

    make their tomorrow better than today.

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    THE COMMUNICATION STYLE OF

    CHARISMATIC LEADERS

    Charismatic and transformational leaders

    communicate their visions, goals and directives in a

    colorful, imaginative and expressive manner.

    The two related aspects of the communication style of

    charismatic leaders are

    1.Management by Inspiration

    2.Management by Anecdote

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    1. MANAGEMENT BY INSPIRATION

     According to Jay. A. Conger an important way to inspire others is

    to articulate a highly emotional message.

    Using Metaphors and Analogies

    “Women come to us not knowing they can fly. With the help and

    encouragement, they find their wings and then they fly very well

    indeed.

    - Mary Kay

    Gearing Language to Different Audiences

    Metaphors and analogies are inspiring, but effective leadersmust also choose the level of language to suit the audience.

    Conger has observed that an executive’s ability to speak on a

    colloquial level helps create appeal.

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    2. MANAGEMENT BY ANECDOTE

    Management by anecdote is the technique of

    inspiring and instructing team members by

    telling fascinating stories.The technique is a major contributor to

    building a strong company culture.

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     CHARISMA

    Several behaviors of charismatic people can be

    developed through practice and self-discipline.

    Create Visions for others

    Be Enthusiastic, Optimistic and Energetic

    Be Sensibly Persistent

    Remember Names of people

    Make an Impressive Appearance

    Be Candid

    Display an In-Your-Face Attitude.

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     ATTRIBUTES OF TRANSFORMATIONAL

    LEADERS

    Charismatic

     Vision

    Encourage the personal development of

    their staff

    Supportive Leadership

    Empowerment

    Innovative thinking

    Lead by example

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    THE IMPACT OF TRANSFORMATIONAL AND

    CHARISMATIC LEADERSHIP ON

    PERFORMANCE

    Business Unit PerformanceThe measure of business unit performance represents the degree

    to which the manager reached goals for the year, calculated in

    terms of the percentage of goals met.

    Charismatic Leader Behavior in Military UnitsFour factors were used to measure charisma

    Showing supportive behavior toward soldiers

    Displaying exemplary behavior such as showing energy and

    activity, courage and self-confidence

    Emphasizing ideological convictions including connecting the

    unit’s mission and tasks to broad values

    Emphasizing collective identity or producing a distinctive

    collective identity for the group.

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    DARK SIDE OF CHARISMA

    Ethical Charismatic

    LeaderUses power to serve others

     Aligns vision with followers’

    needs and aspirations

    Considers and learns from

    criticism.

    Encourages followers to

    question leader’s view

    Coaches, develops and

    supports followers

    Relies on internal moral

    standards

    Unethical Charismatic

    LeaderUses power only for personal

    gain

    Promotes personal vision

    Censures critical or opposing

    views

    Demands own decisions

    accepted without question

    Insensitive to follower’s needs

    Relies on convenient external

    moral standards

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                                                                                                                          ,                                                                               J                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         G                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         

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