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Society for Scholarly Publishing
2007 Annual Meeting
Roni Zeiger, MD
Product Manager
Google, Inc.
What is Beta?
Beta Iteration
Nothing beats usage data from real users
Products can always be better
Google Co-op and Custom Search Engines
Demo
What went great, what did not
How we adapted
Ideas for the future
Co-op: the health topic
Suggestions
Example Custom Search Engines
Publishers – Macworld, Penton Media, etc. (w/advertising), …
Government agencies – Utah, Virginia, Arizona, NY DMV, …
Industry Experts – IT Search, Security Search, Intuit, …
Libraries
Company web sites,…
Blogs, Applications, e.g., Social Networking, Music Sites, …
> 100, 000 Custom Search Engines defined and growing
How do we figure out what users want?
We design experiments and count the votes
Sometimes we try out new ideas on a “small” part of our traffic
We can do different things for different queries
Ideas we are thinking aboutWhat’s the best way to present categories of information to users?
How can we make it easier to help you define and maintain Custom Search Engines?
How do we combine different types of suggestions on the results page?
How do we promote specific customized experiences when relevant?