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MR has mainly four stakeholders Researcher
Client
Respondent
Public
These stakeholders have certain responsibilities toeach other
and to the research project
Some of the ethical issues are as follows:
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Ethical issues arise when the interests of thesestakeholders are
in conflict and when they lack in theirresponsibilities like
Researcher doesnt follow proper research procedure
Client misrepresents the findings in the companysadvertising
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Client has to be candid and disclose to the researcherall the
relevant information
The researcher is bound to define the problem to thebest
interest of the client rather than the research firm
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The researcher must ensure that the research designutilized will
provide the information needed to
address the MR problem that has been identified The client
should have the integrity not to
misrepresent the project & not to make
unreasonabledemands
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Only the data judged to be appropriate should be used
The data should be collected using morallyappropriate
procedures
The data collected is judged unethical if the way ofcollection
harms the respondents or invades theirprivacy
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These issues include: Disguising the purpose of research
Use of deceptive procedures Videotaping and recording of
proceedings
Comfort level of the respondents
Misusing the findings
Comfort level of the participants should be taken
intoconsideration
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Researcher s have a obligation to not to discloserespondents
names to outside parties, including theclient
After taking the consent of the respondents, theirnames can be
disclosed
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Scales used should be appropriate to get the dataneeded to
answer the research questions & to test thehypotheses
Scales should have reasonable reliability, validity
&generalizability
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Dont use long overly questions
Avoid sensitive issues
Piggy-banking should be avoided
Combining questions of more than one clients Do not deliberately
bias the questionnaire
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Researcher has the responsibility towards both clients&
respondents in the sampling process
He must develop a sampling design that is appropriatefor
reducing sampling errors
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Researchers and field workers should respect theprivacy,
feelings & dignity of the respondents
Respondents should be provided with adequateinformation about
the research firm and the project
After the interaction the respondents should be leftwith
pleasant and positive feelings
