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Adobe Analytics Solution Overview

Adobe Analyics enables markeers and analyss ell he sory o whas happening in

heir business wih daa by leveraging high-perormance, real-ime analyics across

online and oine markeing channels. Markeers can ake advanage o he

inormaion ha ows hrough Adobe Analyics o coninuously improve he

perormance o digial markeing experiences.

Business challengesConsumers are in he mids o a broad shi wih how hey engage wih conen, and consequenly, how

hey engage wih business. They wan o connec wih conen rom one screen o anoher in a

coninuous process, depending on where hey are and wha heyre doing. And hey wan o creae andinerac quickly and eecively wherever hey are.

Consumers are using more channels han ever o access producs and servicessocial media, mobile

apps, oline engagemen, and moreoen swiching channels wihin a single ransacion, leaving

massive waves o digial daa in heir collecive wake. Businesses mus igure ou how o bes arac,

engage, and reain hese cusomers in a world where he reach and qualiy o he experience direcly

impacs success.

Markeers are asking hemselves quesions like:

Who are our mos proable cusomers , and which channels are hey using o research producs, make

purchases, and resolve suppor issues?

How can we make sense o all he daa abou our cusomers has sored in dieren places and use i

o deliver argeed conen and oers? How can I see which o he dieren ypes o campaigns Im running are driving revenue so ha I can

opimize ad spend across all he channels?

The solutionYou canno eecively opimize your markeing eors unless you are analyzing and reporing on hose

eors o make he righ daa-driven decisions. Guesswork doesn cu i anymore in markeing

markeers mus be able o deermine wha he business impac o heir markeing eors is.

Bringing ogeher daa rom all online and oline channels is he only way o ge a complee picure o

how cusomers are ineracing wih your company and why hey may or may no be spending money

wih you. Each measureable acion ha a cusomer or prospec akes while ineracing wih your brand

represens an opporuniy o:

Align digial-markeing iniiaives wih key business objecives

Gain real-ime insighs ino cusomer behavior across markeing channels

Find hidden paterns and behaviors in large amouns o daa

Opimize ad spend o deermine he bes allocaion o adverising budges

Leverage insighs o deliver relevan online consumer experiences ha drive conversion

Adobe Analyics is he indusry-leading soluion ha delivers he analyics and reporing capabiliies o

enable daa-driven decision-making. I provides he insigh criical o opimizing markeing eors,

wheher heyre used or delivering personalized experiences, driving beer ad spend, or moneizing

conen wih he highes ad raes possible.

AdobeAnalyics

Acionable insighs or markeing

With Adobe, we canquickly understand in a

visual way why people

are coming to our site,

what they are looking

or, and how to cater

to them one-to-one to

make the experience

personalized, meaningul,

and proftable.

VP of e-commerce,

Sony Electronics Inc.

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Adobe Systems Incorporated345 Park Avenue

San Jose, CA 95110-2704

USA

www.adobe.com

Adobe and he Adobe logo are eiher regisered rademarks or rademarks o Adobe Sysems Incorporaed in he Unied Saes and/or oher counries. Alloher rademarks are he propery o heir respecive owners.

2013 Adobe Sysems Incorporaed. All righs reserved. Prined in he USA.

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For more informationwww.adobe.com/solutions/digital-analytics.html

Key benes o Adobe Analyics

Deepen customer understanding with real-time digital analytic measurement and reporting

Quickly deniy he mos proable pahs hrough digial asses, deermine where visiors are

navigaing away, and ideniy criical success merics or online markeing campaigns.

Gain he deepes insighs and mos concise visior segmenaion available. Adobe Analyics

delivers a comprehensive, mulidimensional view o digial visiors ha enables markeers o

make accurae, imely, and insighul decisions and improve he perormance o heir business.

Quickly analyze large volumes o rapidly evolving big daa rom muliple channels and daa

sources in real ime. Powerul visualizaions make i easy or users o immediaely iner meaning

o make imely, cusomer-ocused decisions ha improve overall business perormance.

Measure, analyze, and opimize inegraed daa rom all online and oine iniiaives across muliple

markeing channels in one place, rom high-level rends down o daa a is mos granular level.

Take advanage o a comprehensive se o ready-o-use repors ha deliver criical insigh or

improving online success.

Enhance decision-making

Explore online daa in ways ha are he mos relevan o business needs. Collec, auomaically

process, and perorm cusom analyses and visualizaions o Adobe Analyics daa in Microsof

Excel in exacly he layou desired.

Accuraely ideniy mobile visiors and heir device capabiliies o deliver he righ experience.

Track and measure owned social media o undersand he impac and eeciveness o social campaigns.

Gain criical cusomer insigh wih conversion repors showing deailed inormaion on

purchasing merics, cusomer loyaly, campaigns, visior proles, and more.

Realize shorened sales cycles wih imely cusomer insigh via predicive models and engage-

men scoring.

Scale analysis wih real-ime processing o erabyes o daa and analyics a he speed o hough.

Map results to key activities

Track campaigns across channels, and add in cusomer proabiliy daa o measure he rue

eeciveness o a given campaign and measure he resuling ROI. Adobe Analyics Premium also

inroduces saisical modeling and orecasing o more objecively undersand atribuion rom a

scienic approach. Congure cusomizable atribuion models, such as rs ouch, las ouch, equal allocaion, ull allocaion,

weighed, and decaying. Cusomize ime windows and view muliple models a he same ime.

Key capabiliies o Adobe Analyics

Descr ip ive Diagnos ic Advanced Diagnos ic Predic ive Prescrip ive

Collec daa romowned websies

Collec daa romowned digialproperies andsocial web

Inegrae daa rompaid and earned weband ouboundmarkeing sysems

Inegrae daa romenerprise masercusomer record

Inegrae daa romrelevan ownedoline and hird-parysources

Undersandaverage websievisis

Undersand averagedigial properyvisior segmens; KPI

and KBO ocused

Undersand deailedsegmens wih higherconversion raes

Conidenly predicoucomes oproposed cusomer

ineracions

Prescripivelycorrelae oucomeswih ineracions

Auomaically sendrepors o keysakeholders

Give sakeholdershe daa hey wanwhen hey wan i

Provide sakeholdersrend daa, basicnoiicaions, andalers

Ge signiicanreal-ime alers wihprobable causalacors included

Dynamically respondo anomalies in realime

Repor on saicwebsie visiaribuion andsimple weighing

Recommend acionsbased on aribuionand simple weighing

Recommend acionsbased on aribuionand cusom weighing

Ge dynamicmarkeingaribuions andrecommendaions

Acquire dynamicpaern discovery hashapes aribuionmodels andrecommendaions

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