Proposed Undergraduate Major

in

Tourism and Hospitality Management

(Bachelor of Science)

Department of Management and MarketingFort Hays State University

September 2012

Page 2

Table of Contents

Section One Basic Program Information 3

Section Two Program Proposal Narrative

A

Program Need and Student Characteristics 3

B

Curriculum of the Proposed Program 8

C

Program Faculty 10

D

Academic Support 12

E

Facilities and Equipment 13

F

Program Review Assessment and Accreditation 13

Section Three Appendices

Appendix A Summary of Proposed Academic Program 14

Appendix B Curriculum Outline for Proposed Academic Program 20

Appendix C Fiscal Summary for Proposed Academic Program 21

Appendix D Affinity Diagram for the Bachelor of Science inTourism and Hospitality Management (BS-THM) 23

Appendix E Letters of Support I-70 Association Travel IndustryAssociation of Kansas (TIAK) and SIAS 24

Appendix F USA Today (Hotel schools are in with the inn crowd) 28

Appendix G USA Today (US Hotels Expand Their Reach Into China) 31

Appendix H China Daily News (Hospitality Graduates Eye Chinarsquos Market) 32

Appendix I Sino-American 1 + 2 + 1 Dual Degree Memorandum of Understanding 33

Page 3

Section One Basic Program Information

Section Two Program Proposal Narrative

(1) Proposing institutionFort Hays State University

(2) Title of proposed programTourism and Hospitality Management

(3) Degree(s) to be offeredBS degree (supplemental to existing BBA)Major Tourism and Hospitality Management

(4) Anticipated date of implementationFall Semester 2013

(5) Responsible department(s) or unit(s)Department of Management and Marketing

(6) Classification of Instructional Program (CIP) codeCIP 520901Program 401-0511 Tourism and Hospitality Management

A Program Need and Student Characteristics

(1)

Is the program central to the mission of Fort Hays State University (FHSU)

Yes

The FHSU mission statement states

Fort Hays State University provides accessible quality education to Kansas the nation and the worldthrough an innovative community of teacher-scholars and professionals

to develop engaged global citizen-leaders

(Official Tagline Forward thinking World ready)

The proposed Bachelor of Science (BS) in Tourism and Hospitality Management (THM) aligns with

the FHSU mission statement and tagline in several ways As global business and travel expand the

demand for capable tourism and hospitality professionals is growing proportionately on a worldwide

basis In order to reach learners around the world the current and new programs will be offered

primarily online using the latest educational technologies and in collaboration with international

partner universities Leveraging this forward thinking ability to deliver on a world scale is the

attraction of a price point that creates unparalleled affordability for anyone anywhere The focus of

the program of course is on preparing managers within the international tourism industry who will

concurrently become engaged ldquoglobal citizen-leadersrdquomdashcapable of making both a life and a living

Page 4

tolerant of diversity and prepared for a future world as yet undefined This is the hallmark of what we

do as a state comprehensive university

(2)

What is the purposerationale for this program

The proposed BS THM degree is being requested to supplement the existing THM BBA degree

Specifically the request is being motivated by an international partnership proposal that would

annually include 100 entering Chinese sophomore students from SIAS University in Xinzheng

China In addition FHSU has received inquiries from potential Chinese Turkish and Philippine

partners interested in developing a labor force for the hospitality sector of their economies It has

always been the intent of FHSU to grow the THM program at an international level building on

existing relationships as well as developing new ones The proposed THM degree proves to be a

better fit in the development and servicing of certain partnerships at both the national and

international levels than the BBA In part this interest in the BS is based on familiarity and

reputation Most THM degrees are of the BS version and better known than the BBA Studies

continue to show the growth of the China market in terms of the need for hospitality graduates at both

the mid-range and senior level (see appendices G and H) A recent survey of hospitality students

from five countries including the United States revealed that 51 percent of the students chose

hospitality as an international career In addition 65 percent cited China as a consideration for post-

graduate employment China is experiencing unprecedented growth in the THM industry FHSU has

had international partnerships particularly China for well over a decade and this new degree would

better serve the needs of our existing partnerships and open the door for new ones Nationally and

regionally the BS degree would also provide a better fit for articulations with community and

technical colleges across the nation

(3)

What is the student demand for the program

Student demand for the program has been assessed in several ways First FHSU has completed a

comparison analysis to similar universities that offer this type of a degree The schools selected are

comparable to FHSU in size and mission This comparative data was used to calculate the

percentages of students that were associated with the THM programs at each of the similar

institutions By applying the percentages generated to the FHSU student population a projected

estimate of the number of students choosing the new major can be obtained The information is

shown in the table below and represents a conservative prediction because FHSUrsquos linkage to markets

and programming in China and Turkey will attract numbers well beyond what the institutions in this

table are capable of recruiting in the near future Based on information included in the next section

Page 5

estimating the demand for graduates from this type of program it can easily be projected that the

worldwide pool of potential students will grow at a dramatic rate

Tourism and Hospitality Program Student Data

Name of the University Location of the University

Number of

Students at

University

Number of

Students in

THM Major

Percent in

THM

Major

Appalachian State University Boone North Carolina 13000 100 1

Black Hills State University Spearfish South Dakota 5000 70 15

Coastal Carolina University Conway South Carolina 6700 140 2

Ferris State University Big Rapids Michigan 12547 190 15

Fort Lewis College Durango Colorado 4000 72 18

Morgan State University Baltimore Maryland 6438 115 18

Morrisville State College Morrisville New York 3300 500 15

Northeastern State University Tahlequah Oklahoma 9000 85 9

Robert Morris University Moon Township Pennsylvania 5000 150 3

University of Denver Denver Colorado 4300 200 47

University of Findlay Findlay Ohio 4800 100 2

Fort Hays State University Hays KS10000

(domestic)

200

(projected) 2

A rough average from this data indicates a 2 participation rate with a range from 1 to 47 at

these schools Applying this percentage to FHSUrsquos population of 13500 would indicate projected

majors at a minimum of 270 students This number also reflects the expected enrollment of the SIAS

partnership showing some expected attrition

A second source of student demand for this major could come from an existing partnership with the

American Association of State Colleges and Universities (AASCU) Within AASCU a consortium of

domestic universities who have partnered with Chinese universities has issued a special invitation to

FHSU to join this partnership to specifically deliver a 1 + 2 + 1 program in Tourism and Hospitality

Page 6

Management (see Appendix I) Given FHSUrsquos success in China with 3600 students from two major

partners and another 200 Chinese students already on-campus the likelihood of attracting

international students to the new degree is very strong The 1 + 2 + 1 students must choose to study

in Kansas for two years This is important for two reasons First the export of Kansas education will

enhance the economic wealth of the state by virtue of the revenue these students will create Second

several studies conducted by Eduventures for FHSU over the last five years indicate an increasing

student demand for hospitality programming and new areas of interest like wellness facilities

management and casino operations With the savvy application of emerging technologies these new

niche areas can be the choice of students who might not have been a part of the prospective student

market demand in 2007

(4)

What is the demand for graduates of this program

The THM industry is one of the fastest growing industries in the world In the United States (US)

the Bureau of Labor Statistics (BLS) reports that between 2002 and 2011 there was a 10 growth of

jobs in this industry Since March of 2010 the travel industry has created 271000 new jobs and has

created jobs at a pace that has been 26 faster than the rest of the economy Travel and tourism in the

US is a $19 trillion industry and is among the nationrsquos largest employers with over 14 million direct

travel-related jobs The BLS estimates that this industry will grow to employ over 15 million workers

by 2014 Approximately 18 to 20 of this workforce is in managerial professional or marketing

jobs The $133 billion US lodging industry grew from 32000 hotels in 1987 to 49000 today and the

number of hotel brands has increased significantly Internationally travel and tourism provides

approximately 10 of the total world employment In many countries it is the number one industry

The World Tourism Organization estimates that global tourism visitation will grow from 770 million

in 2006 to 16 billion by 2020 China is the big player in this growth According to a major report

completed in 2006 by the World Travel and Tourism Council (WTTC) entitled ldquoThe Impact of Travel

and Tourism on Jobs and the Economy in China Hong Kong and Macaurdquo China alone is expected to

experience 100 million international tourists by 2020 from less than 15 million currently

Approximately 25 or 40 million of the worldrsquos jobs in the industry will be in China (see the articles

in Appendices F and G) It will be the second leading tourist destination in the world Every

company is struggling with finding and retaining a proper labor force Filling key middle-

management positions is very difficult In the post-2008 Olympic world China is aware that it was

not properly prepared in terms of facilities and educated staff This rapid growth and future

projection that China has underestimated its need for hospitality graduates indicates a strong demand

for educated and qualified managers in this industry In fact there is a growing realization that

Page 7

colleges and universities need to work with US hospitality management programs to turn out senior

corporate executives Michael Johnson dean of the Cornell School of Hotel Administration has said

ldquohis school used to be a hospitality school with a business focusrdquo Now he says ldquowersquore a business

school with a hospitality focusrdquo training students for senior corporate management The FHSU BBA

THM will serve this senior corporate management segment of the international marketplace while the

BS THM will serve a more general mid-level management niche

(5)

What are the locational and comparative advantages of the program

The THM industry has a major presence along the I-70 corridor between the cities of Kansas City and

Denver The I-70 Association a trade association of tourism and hospitality management along the I-

70 corridor has sponsored a scholarship in support of the major starting in 2008 The Travel Industry

Association of Kansas (TIAK) is willing to do the same and has provided a letter of support (See

Appendix E) Tourism ranks among the top three industries in all 50 states including Kansas

Unfortunately rural tourism and small business entrepreneurship in terms of destination travel have

not had champions in western Kansas Rural tourism would be part of this new program and

contribute to the economic development of western Kansas The current program has worked with

the Kansas Sampler Foundation in terms of reaching rural communities This is not a feature of the

KSU program and other THM programs offered by privatefor-profit institutions now operating in

Kansas and would serve to further differentiate the focus of each program thereby helping to provide

complementarity but not duplication A listing of existing hospitality and restaurant management

programs operating in the state beyond KSU FHSU and four community colleges (according to

Jacqueline Johnson KBOR Director of Private Postsecondary and Out-of-State Education) includes

the following

American Public University System (Associate in Hospitality Management)

Art Institute of Pittsburgh (Hotel amp Restaurant Management)

Ashford University (Service Management with specializations in Restaurant amp Hospitality)

University of Phoenix (Business ndash Hospitality Management)

Columbia Southern University (Business Administration ndash Hospitality amp Tourism) DeVry University (Hospitality Management)

The state should do everything in its power to compete with these more recent and expensive

programs that have ldquoinvadedrdquo Kansas yet maintain distinctions in programming This request does

that by avoiding dietetics nutrition and other KSU niches In addition the proposed FHSU BS major

would fill the expected regional demand required to meet state-mandated requirements (eg the

Kansas Tourism Initiative) In particular the FHSU program holds the potential to contribute to the

statersquos professional development needs in the travel and tourism industry

Page 8

The competencies that FHSU has developed working with international partners in China will help

market and deliver the BS Likewise FHSUrsquos experience and competencies in offering distance

learning in serving Kansas and beyond will provide a distinctive comparative advantage FHSU and

KSU have the opportunity to help Kansans enroll in more economical Regentsrsquo course work instead

of programming offered by privatefor-profit schools FHSU will serve as a recruiter for these

students and collaborate with KSU to educate students about the affordability of state programs

(6)

What are the characteristics of the students who will participate in this proposed program

Majors in this program will have an interest in acquiring a skill set focusing on topics in tourism and

hospitality management Many will be international students who can contribute to the FHSU goal of

ldquointernationalizing the campus and the curriculumrdquo as defined in the current FHSU Regentsrsquo

Performance Agreement

The admission guidelines are the same for majors in this program as all other FHSU students

Qualified admissions requirements apply to all those domestic students under 21 years of age

International partner students will be required to complete English language standards and academic

standards equal to or exceeding domestic students FHSU will also work to establish articulation

standards for community college coursework both in- and out-of-state to ease the flow of domestic

transfer students A significant number of these students will be adult learners and degree-completers

who need to finish an academic program The existence of the degree should help provide another

opportunity for FHSU to attract degree-completers relative to their potential interest in using

privatefor-profit institutions operating in the state

B Curriculum of the Proposed Program(See affinity diagram in Appendix D)

The Tourism and Hospitality Management major is designed to equip students with the technical and

practical skills required to pursue a career in the hospitality industry Students will develop high quality

in-depth skill sets in the functional areas of business (finance marketing management accounting and

economics) with a focus on tourism and hospitality management

The programrsquos coursework includes the universityrsquos 55-hour general education requirement and 12 hours

of general education cognates This broad array of coursework in the liberal arts will enhance the Tourism

and Hospitality Management (THM) graduatersquos breadth of learning responsible citizenship and cross-

cultural competence In addition courses focusing on international relations analytical abilities and

Page 9

communication skills will prepare the student for the unique needs of the 21 st century workplace and

enhance ldquoemployment securabilityrdquo in a global tourism and hospitality industry The program will include

a 12 hour concentration area This emphasis on workplace development is consistent with the Regentsrsquo

Performance Agreement goal in Foresight 2020

Graduates will be able to apply basic economic and statistical analysis to a variety of THM issues They

will have competency in rational decision processes and the use of groups in decision making The

program will help students understand what ethical behavior is and how ethical dilemmas complicate the

THM workplace They will explore how high ethical standards can be maintained in an organizational

setting Students will understand the global tourism economy and the forms of international business in

global operations and the impact of diverse cultures and global diversity in hospitality management

practices Graduates will be able to present economic and financial problem analysis in a THM context

and recommendations effectively using both written and oral communication formats Students will gain

experience in working effectively as a team member and as a team leader These skill sets will prepare the

THM graduates for entry level management positions in the THM industry an opportunity for their own

THM entrepreneurial efforts or to move into graduate work in THM

Bachelor of Science

Business amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality Management ndash 21 Hours

Core Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Page 10

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours (includes 55 hours of General Education)

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

C Program Faculty

(1) What is the quality of the faculty

The 21-hour business requirements for the Bachelor of Science degree will be taught by the

growing College of Business and Entrepreneurship faculty The current THM full-time faculty is

academically qualified and brings industry experience to the classroom as well as academic

training which allows for a strong connection for the students in terms of content meeting context

The adjuncts who teach within the program are both professionally and academically qualified as

well The following faculty profile for 2011-2012 which combines both full-time and adjunct

faculty for all courses taught over the previous academic year shows about 91 of the instructors

within the College of Business and Entrepreneurship are either academically andor

professionally qualified with approximately two-thirds of that number classified as full-time

andor participating faculty members

Page 11

Faculty Profile 2011-2012

Field of Instruction Number Number Number

Academically Professionally Other Faculty

Qualified Qualified Resources

Accounting 4 0 2

Economics amp Finance 8 2 0

Business Education 2 1 3

InformaticsMIS 8 14 2

General BusinessLaw 1 1 0

Management 10 23 1

Marketing 3 3 0

Tourism amp Hospitality 2 0 0

Total 38 (42) 44 (49) 8 (9)

The Tourism and Hospitality Management major will also require additional faculty who will be based in

China The following is the job description highlighting the required skill set needed to fill this position

Full-time International Faculty Position in Tourism and Hospitality Management

Overview In 2000 FHSU and Sias were the first set of universities approved by the Chinese Ministry of

Education to offer a dual WesternChinese degree in China Currently the institutions offer three joint

bachelor degree options which enroll more than 2200 students Faculty in these positions will teach in

the FHSU BS THM degree program at Sias All instruction and other work is conducted in English so

familiarity with the Chinese language is not required

FHSU seeks academically qualified (AQ) or professionally qualified (PQ) faculty to teach in our

Bachelor of Science in Tourism and Hospitality Management program at Sias International University in

China We seek faculty members who can teach combinations of the following courses

bull THM 620 Principles amp Practices in THM

bull THM 621 Tourism Marketing

bull THM 622 Service Operations

bull THM 623 Meetings Conventions amp Events Management

bull THM 624 Hotel amp Resort Management

bull THM 625 International Hospitality

bull THM XXX Hospitality Information Systems

bull THM XXX Food amp Beverage Management

bull THM XXX Casino Management

bull THM 629 THM Industry Internship

Page 12

Requirements Successful candidates must be US citizens or be eligible for US employment

Additionally each successful candidate must be able to work legally in China by obtaining a work permit

in the Henan Province of China Each position is an annual assignment as a Visiting Professor subject to

annual review with possibility of continuation Salaries and benefits are competitive for qualified

applicants Sias-based faculty members report to the FHSU College of Business and Entrepreneurshiprsquos

International Coordinator

A terminal degree in an appropriate academic area is required and each successful candidate should be

either Academically Qualified (AQ) or Professionally Qualified (PQ) as defined by AACSB

(httpwwwaacsbedu ) AQ applicants are preferred AQ faculty members should have earned terminal

degrees in Tourism and Hospitality Management or a related field (typically a PhD or ABD for fewer

than three years) and should be publishing accordingly A Masterrsquos degree and least five years of

significant tourism and hospitality management responsibilities will also be considered There are some

minor allowable exceptions Priority will be given to candidates with strong teaching and communication

skills Experience with online instructional delivery and course design (Blackboard) is also preferred

Finalists will consent to and successfully complete a criminal background check

(2) How many graduate assistants will serve the program

At this time no graduate student will be required for this program As the program grows graduate

assistants will be needed to assist faculty teaching in the program

D Academic Support

AdvisingStudents in the major will be advised by faculty in the department As the number of students increasessupport staff will be needed for assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping Fort Hays State University studentsfaculty and staff be successful in their personal development The center provides personal counselingservices for guiding personal growth academic success programs for enhancing academic skills andcareer counseling services to assist students and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equal access to the educationalopportunities at Fort Hays State University for persons with disabilities

LibraryForsyth Library is the informationresearch center for the university The library provides access to a fullrange of reference interlibrary loan circulationreserve government documents and special collectionservices The online catalog is accessible on and off campus Current holdings in Forsyth Library and

Page 13

departmental student resource centers meet the needs of the proposed program The only need for libraryresources will be the purchase of journal and similar publications to support student and faculty research

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes the reference desk a technologyassistance center a presentation area a dimensional mediated instruction area distributed learningspaces and smart study rooms

Center for Teaching Excellence and Learning Technologies (CTELT)CTELT assists faculty with the convergence of information technologies into digital formats Numerousworkshops are offered throughout the year to provide facultystaff with opportunities to develop skillsand enhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework through asynchronous and synchronousmodes The Virtual College serves over 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required to own a tabletlaptop computer aswell The entire FHSU campus has wireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearning technologies

International Student Services

The office provides a detailed orientation for all incoming international students Topics includeimmigration maintaining status services provided culture shock medical needs academics andprogramming and events offered by the university

E Facilities and Equipment

No additional facilities or equipment are needed domestically Arrangements will be made with

international partners to provide classroom and office facilities

F Program Review Assessment and Accreditation

Both the program goals and specific course objectives will be evaluated annually The programrsquos affinity

diagram in Appendix D contains expected learning outcomes assessment approaches and methods for

review

Page 14

Section Three Appendices

Appendix A Summary of Proposed Academic Program

Existing Major Under New Degree Request ndash Fort Hays State UniversityBS Tourism and Hospitality Management (THM)

Criteria Program Summary

1 Program Identification

CIP

CIP 520901

Program 401-0511 Tourism and Hospitality Management

2 Academic Unit Department of Management and Marketing

3 Program Description The proposed BS THM degree is being requested to supplement theexisting THM BBA degree The request was initiated by aninternational partnership proposal that would annually include 100entering Chinese sophomore students from SIAS University inXinzheng China The University has also recent inquiries frompotential Chinese Turkish and Philippine partners It has alwaysbeen the intent of FHSU to grow the THM program at aninternational level building on existing relationships as well asdeveloping new ones The proposed THM degree proves to be abetter fit in the development and servicing of certain partnerships atboth the national and international levels Studies continue to showthe growth of the China market in terms of the need for hospitalitygraduates (see appendices G and H) A recent survey of hospitalitystudents from five countries including the United States revealedthat 51 percent of the students chose hospitality for the opportunity tohave an international career In addition 65 percent cited China as aconsideration for post-graduate employment China is experiencingunprecedented growth in the THM industry FHSU has hadinternational partnerships particularly China for well over a decadeand this new degree would better serve the needs of our existingpartnerships and open the door for new ones Nationally andregionally the BS degree would also provide a better fit forarticulations with community and technical colleges across the nation

4 DemandNeed for theProgram

The THM industry is one of the fastest growing industries in theworld In the United States (US) the Bureau of Labor Statistics(BLS) reports that between 2002 and 2011 there was a 10 growth of jobs in this industry Since March of 2010 the travel industry hascreated 271000 new jobs and has created jobs at a pace that has been26 faster than the rest of the economy Travel and tourism in the USis a $19 trillion industry and is among the nationrsquos largest employerswith over 14 million direct travel-related jobs The BLS estimates thatthis industry will grow to employ over 15 million workers by 2014Approximately 18 to 20 of this workforce is in managerial

Page 15

professional or marketing jobs The $133 billion US lodgingindustry grew from 32000 hotels in 1987 to 49000 today and thenumber of hotel brands has increased significantly Internationallytravel and tourism provides approximately 10 of the total worldemployment In many countries it is the number one industry TheWorld Tourism Organization estimates that global tourism visitationwill grow from 770 million in 2006 to 16 billion by 2020 China isthe big player in this growth According to a major report completedin 2006 by the World Travel and Tourism Council (WTTC) entitledldquoThe Impact of Travel and Tourism on Jobs and the Economy inChina Hong Kong and Macaurdquo China alone is expected toexperience 100 million international tourists by 2020 from less than15 million currently Approximately 25 or 40 million of theworldrsquos jobs in the industry will be in China (see the articles inappendices G and H) It will be the second leading tourist destinationin the world Every company is struggling with finding and retaininga proper labor force Filling key middle-management positions is verydifficult In the post-2008 Olympic world China is aware that it wasnot properly prepared in terms of facilities and educated staff Thisrapid growth and future projection that China has underestimated itsneed for hospitality graduates indicates a strong demand for educatedand qualified managers in this industry In fact there is a growingrealization that colleges and universities need to work with UShospitality management programs to turn out senior corporateexecutives Michael Johnson dean of the Cornell School of HotelAdministration has said ldquohis school used to be a hospitality schoolwith a business focusrdquo Now he says ldquowersquore a business school with ahospitality focusrdquo training students for senior corporate managementThe FHSU BBA THM will serve this senior corporate managementsegment of the international marketplace while the BS THM willserve a more general mid-level management niche

This program will meet the needs of both international students aswell as domestic students within the state of Kansas Internationalstudents desiring an education in THM will have an opportunity togain an American business degree with this major including practicalwork experience in an internship The THM industry has a majorpresence along the I-70 corridor between the cities of Kansas City andDenver This major will provide the needed managers in Kansas forthis growing industry The I-70 Association a trade association oftourism and hospitality management from the I-70 corridor hassponsored a scholarship in support of the major starting in 2008 TheTHM industry employees a significant number of minority workersThis creates a special opportunity and need for minority managers inthe THM industry The proposed degree will continue to align withthe goal for FHSU to attract Hispanic students from southwestKansas

Tourism ranks among the top three industries in all 50 statesincluding Kansas According to the US Travel Data Center inWashington DC tourism generates over $2 billion every year for

Page 16

the state of Kansas Additionally the US Travel and TourismAdministration states that tourism greatly surpasses all otherindustries in generating foreign spending in the US estimations arethat this field generates over $50 billion in foreign money annually

Given the recent dramatic increases in the need for hospitality andtourism expertise there is a strong and growing regional nationaland international demand for students with hospitality and tourismskills and knowledge This proposed major would fill the expectedregional demand required to meet state-mandated requirements (egthe Kansas Tourism Initiative) as well as anticipated strong demandfrom domestic and international markets

Student demand for the program has been assessed in several waysFirst FHSU has completed a comparison analysis to similaruniversities that offer this type of a degree The schools selected arecomparable to FHSU in size and mission This comparative data wasused to calculate the percentages of students that were associated withthe THM programs at each of the similar institutions By applying thepercentages generated to the FHSU student population a projectedestimate of the number of students choosing the new major can beobtained The information is shown in the proposal and represents aconservative prediction because FHSUrsquos linkage to markets andprogramming in China and Turkey will attract numbers well beyondwhat the institutions in the table located in the proposal are capable ofrecruiting in the near future Based on information included in theproposal it can easily be projected that the worldwide pool ofpotential students will grow at a dramatic rate

Relationship with FHSU Performance Agreements

INSTITUTIONAL GOAL 3 Internationalize the campus andcurriculumThe tourism and hospitality major will consistently stress theimportance of the global environment to the service industry

5 ComparativeLocational

Advantage

The proposed major would fill the expected regional demand requiredto meet state-mandated requirements (eg the Kansas TourismInitiative) The major and its courses conform to the standardsrecommended by the Kansas Tourism Initiative Kansas Secretary ofRevenue and Former Kansas Senator Nick Jordan has expressedinterest in the earlier FHSU program and its potential to contribute tothe statersquos professional development needs in the travel and tourismindustry

The competencies that FHSU has developed working withinternational partners in China will help market and deliver the BSLikewise FHSUrsquos experience and competencies in offering distancelearning will provide a distinctive comparative advantage

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

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12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

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THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

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OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

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Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 2

Table of Contents

Section One Basic Program Information 3

Section Two Program Proposal Narrative

A

Program Need and Student Characteristics 3

B

Curriculum of the Proposed Program 8

C

Program Faculty 10

D

Academic Support 12

E

Facilities and Equipment 13

F

Program Review Assessment and Accreditation 13

Section Three Appendices

Appendix A Summary of Proposed Academic Program 14

Appendix B Curriculum Outline for Proposed Academic Program 20

Appendix C Fiscal Summary for Proposed Academic Program 21

Appendix D Affinity Diagram for the Bachelor of Science inTourism and Hospitality Management (BS-THM) 23

Appendix E Letters of Support I-70 Association Travel IndustryAssociation of Kansas (TIAK) and SIAS 24

Appendix F USA Today (Hotel schools are in with the inn crowd) 28

Appendix G USA Today (US Hotels Expand Their Reach Into China) 31

Appendix H China Daily News (Hospitality Graduates Eye Chinarsquos Market) 32

Appendix I Sino-American 1 + 2 + 1 Dual Degree Memorandum of Understanding 33

Page 3

Section One Basic Program Information

Section Two Program Proposal Narrative

(1) Proposing institutionFort Hays State University

(2) Title of proposed programTourism and Hospitality Management

(3) Degree(s) to be offeredBS degree (supplemental to existing BBA)Major Tourism and Hospitality Management

(4) Anticipated date of implementationFall Semester 2013

(5) Responsible department(s) or unit(s)Department of Management and Marketing

(6) Classification of Instructional Program (CIP) codeCIP 520901Program 401-0511 Tourism and Hospitality Management

A Program Need and Student Characteristics

(1)

Is the program central to the mission of Fort Hays State University (FHSU)

Yes

The FHSU mission statement states

Fort Hays State University provides accessible quality education to Kansas the nation and the worldthrough an innovative community of teacher-scholars and professionals

to develop engaged global citizen-leaders

(Official Tagline Forward thinking World ready)

The proposed Bachelor of Science (BS) in Tourism and Hospitality Management (THM) aligns with

the FHSU mission statement and tagline in several ways As global business and travel expand the

demand for capable tourism and hospitality professionals is growing proportionately on a worldwide

basis In order to reach learners around the world the current and new programs will be offered

primarily online using the latest educational technologies and in collaboration with international

partner universities Leveraging this forward thinking ability to deliver on a world scale is the

attraction of a price point that creates unparalleled affordability for anyone anywhere The focus of

the program of course is on preparing managers within the international tourism industry who will

concurrently become engaged ldquoglobal citizen-leadersrdquomdashcapable of making both a life and a living

Page 4

tolerant of diversity and prepared for a future world as yet undefined This is the hallmark of what we

do as a state comprehensive university

(2)

What is the purposerationale for this program

The proposed BS THM degree is being requested to supplement the existing THM BBA degree

Specifically the request is being motivated by an international partnership proposal that would

annually include 100 entering Chinese sophomore students from SIAS University in Xinzheng

China In addition FHSU has received inquiries from potential Chinese Turkish and Philippine

partners interested in developing a labor force for the hospitality sector of their economies It has

always been the intent of FHSU to grow the THM program at an international level building on

existing relationships as well as developing new ones The proposed THM degree proves to be a

better fit in the development and servicing of certain partnerships at both the national and

international levels than the BBA In part this interest in the BS is based on familiarity and

reputation Most THM degrees are of the BS version and better known than the BBA Studies

continue to show the growth of the China market in terms of the need for hospitality graduates at both

the mid-range and senior level (see appendices G and H) A recent survey of hospitality students

from five countries including the United States revealed that 51 percent of the students chose

hospitality as an international career In addition 65 percent cited China as a consideration for post-

graduate employment China is experiencing unprecedented growth in the THM industry FHSU has

had international partnerships particularly China for well over a decade and this new degree would

better serve the needs of our existing partnerships and open the door for new ones Nationally and

regionally the BS degree would also provide a better fit for articulations with community and

technical colleges across the nation

(3)

What is the student demand for the program

Student demand for the program has been assessed in several ways First FHSU has completed a

comparison analysis to similar universities that offer this type of a degree The schools selected are

comparable to FHSU in size and mission This comparative data was used to calculate the

percentages of students that were associated with the THM programs at each of the similar

institutions By applying the percentages generated to the FHSU student population a projected

estimate of the number of students choosing the new major can be obtained The information is

shown in the table below and represents a conservative prediction because FHSUrsquos linkage to markets

and programming in China and Turkey will attract numbers well beyond what the institutions in this

table are capable of recruiting in the near future Based on information included in the next section

Page 5

estimating the demand for graduates from this type of program it can easily be projected that the

worldwide pool of potential students will grow at a dramatic rate

Tourism and Hospitality Program Student Data

Name of the University Location of the University

Number of

Students at

University

Number of

Students in

THM Major

Percent in

THM

Major

Appalachian State University Boone North Carolina 13000 100 1

Black Hills State University Spearfish South Dakota 5000 70 15

Coastal Carolina University Conway South Carolina 6700 140 2

Ferris State University Big Rapids Michigan 12547 190 15

Fort Lewis College Durango Colorado 4000 72 18

Morgan State University Baltimore Maryland 6438 115 18

Morrisville State College Morrisville New York 3300 500 15

Northeastern State University Tahlequah Oklahoma 9000 85 9

Robert Morris University Moon Township Pennsylvania 5000 150 3

University of Denver Denver Colorado 4300 200 47

University of Findlay Findlay Ohio 4800 100 2

Fort Hays State University Hays KS10000

(domestic)

200

(projected) 2

A rough average from this data indicates a 2 participation rate with a range from 1 to 47 at

these schools Applying this percentage to FHSUrsquos population of 13500 would indicate projected

majors at a minimum of 270 students This number also reflects the expected enrollment of the SIAS

partnership showing some expected attrition

A second source of student demand for this major could come from an existing partnership with the

American Association of State Colleges and Universities (AASCU) Within AASCU a consortium of

domestic universities who have partnered with Chinese universities has issued a special invitation to

FHSU to join this partnership to specifically deliver a 1 + 2 + 1 program in Tourism and Hospitality

Page 6

Management (see Appendix I) Given FHSUrsquos success in China with 3600 students from two major

partners and another 200 Chinese students already on-campus the likelihood of attracting

international students to the new degree is very strong The 1 + 2 + 1 students must choose to study

in Kansas for two years This is important for two reasons First the export of Kansas education will

enhance the economic wealth of the state by virtue of the revenue these students will create Second

several studies conducted by Eduventures for FHSU over the last five years indicate an increasing

student demand for hospitality programming and new areas of interest like wellness facilities

management and casino operations With the savvy application of emerging technologies these new

niche areas can be the choice of students who might not have been a part of the prospective student

market demand in 2007

(4)

What is the demand for graduates of this program

The THM industry is one of the fastest growing industries in the world In the United States (US)

the Bureau of Labor Statistics (BLS) reports that between 2002 and 2011 there was a 10 growth of

jobs in this industry Since March of 2010 the travel industry has created 271000 new jobs and has

created jobs at a pace that has been 26 faster than the rest of the economy Travel and tourism in the

US is a $19 trillion industry and is among the nationrsquos largest employers with over 14 million direct

travel-related jobs The BLS estimates that this industry will grow to employ over 15 million workers

by 2014 Approximately 18 to 20 of this workforce is in managerial professional or marketing

jobs The $133 billion US lodging industry grew from 32000 hotels in 1987 to 49000 today and the

number of hotel brands has increased significantly Internationally travel and tourism provides

approximately 10 of the total world employment In many countries it is the number one industry

The World Tourism Organization estimates that global tourism visitation will grow from 770 million

in 2006 to 16 billion by 2020 China is the big player in this growth According to a major report

completed in 2006 by the World Travel and Tourism Council (WTTC) entitled ldquoThe Impact of Travel

and Tourism on Jobs and the Economy in China Hong Kong and Macaurdquo China alone is expected to

experience 100 million international tourists by 2020 from less than 15 million currently

Approximately 25 or 40 million of the worldrsquos jobs in the industry will be in China (see the articles

in Appendices F and G) It will be the second leading tourist destination in the world Every

company is struggling with finding and retaining a proper labor force Filling key middle-

management positions is very difficult In the post-2008 Olympic world China is aware that it was

not properly prepared in terms of facilities and educated staff This rapid growth and future

projection that China has underestimated its need for hospitality graduates indicates a strong demand

for educated and qualified managers in this industry In fact there is a growing realization that

Page 7

colleges and universities need to work with US hospitality management programs to turn out senior

corporate executives Michael Johnson dean of the Cornell School of Hotel Administration has said

ldquohis school used to be a hospitality school with a business focusrdquo Now he says ldquowersquore a business

school with a hospitality focusrdquo training students for senior corporate management The FHSU BBA

THM will serve this senior corporate management segment of the international marketplace while the

BS THM will serve a more general mid-level management niche

(5)

What are the locational and comparative advantages of the program

The THM industry has a major presence along the I-70 corridor between the cities of Kansas City and

Denver The I-70 Association a trade association of tourism and hospitality management along the I-

70 corridor has sponsored a scholarship in support of the major starting in 2008 The Travel Industry

Association of Kansas (TIAK) is willing to do the same and has provided a letter of support (See

Appendix E) Tourism ranks among the top three industries in all 50 states including Kansas

Unfortunately rural tourism and small business entrepreneurship in terms of destination travel have

not had champions in western Kansas Rural tourism would be part of this new program and

contribute to the economic development of western Kansas The current program has worked with

the Kansas Sampler Foundation in terms of reaching rural communities This is not a feature of the

KSU program and other THM programs offered by privatefor-profit institutions now operating in

Kansas and would serve to further differentiate the focus of each program thereby helping to provide

complementarity but not duplication A listing of existing hospitality and restaurant management

programs operating in the state beyond KSU FHSU and four community colleges (according to

Jacqueline Johnson KBOR Director of Private Postsecondary and Out-of-State Education) includes

the following

American Public University System (Associate in Hospitality Management)

Art Institute of Pittsburgh (Hotel amp Restaurant Management)

Ashford University (Service Management with specializations in Restaurant amp Hospitality)

University of Phoenix (Business ndash Hospitality Management)

Columbia Southern University (Business Administration ndash Hospitality amp Tourism) DeVry University (Hospitality Management)

The state should do everything in its power to compete with these more recent and expensive

programs that have ldquoinvadedrdquo Kansas yet maintain distinctions in programming This request does

that by avoiding dietetics nutrition and other KSU niches In addition the proposed FHSU BS major

would fill the expected regional demand required to meet state-mandated requirements (eg the

Kansas Tourism Initiative) In particular the FHSU program holds the potential to contribute to the

statersquos professional development needs in the travel and tourism industry

Page 8

The competencies that FHSU has developed working with international partners in China will help

market and deliver the BS Likewise FHSUrsquos experience and competencies in offering distance

learning in serving Kansas and beyond will provide a distinctive comparative advantage FHSU and

KSU have the opportunity to help Kansans enroll in more economical Regentsrsquo course work instead

of programming offered by privatefor-profit schools FHSU will serve as a recruiter for these

students and collaborate with KSU to educate students about the affordability of state programs

(6)

What are the characteristics of the students who will participate in this proposed program

Majors in this program will have an interest in acquiring a skill set focusing on topics in tourism and

hospitality management Many will be international students who can contribute to the FHSU goal of

ldquointernationalizing the campus and the curriculumrdquo as defined in the current FHSU Regentsrsquo

Performance Agreement

The admission guidelines are the same for majors in this program as all other FHSU students

Qualified admissions requirements apply to all those domestic students under 21 years of age

International partner students will be required to complete English language standards and academic

standards equal to or exceeding domestic students FHSU will also work to establish articulation

standards for community college coursework both in- and out-of-state to ease the flow of domestic

transfer students A significant number of these students will be adult learners and degree-completers

who need to finish an academic program The existence of the degree should help provide another

opportunity for FHSU to attract degree-completers relative to their potential interest in using

privatefor-profit institutions operating in the state

B Curriculum of the Proposed Program(See affinity diagram in Appendix D)

The Tourism and Hospitality Management major is designed to equip students with the technical and

practical skills required to pursue a career in the hospitality industry Students will develop high quality

in-depth skill sets in the functional areas of business (finance marketing management accounting and

economics) with a focus on tourism and hospitality management

The programrsquos coursework includes the universityrsquos 55-hour general education requirement and 12 hours

of general education cognates This broad array of coursework in the liberal arts will enhance the Tourism

and Hospitality Management (THM) graduatersquos breadth of learning responsible citizenship and cross-

cultural competence In addition courses focusing on international relations analytical abilities and

Page 9

communication skills will prepare the student for the unique needs of the 21 st century workplace and

enhance ldquoemployment securabilityrdquo in a global tourism and hospitality industry The program will include

a 12 hour concentration area This emphasis on workplace development is consistent with the Regentsrsquo

Performance Agreement goal in Foresight 2020

Graduates will be able to apply basic economic and statistical analysis to a variety of THM issues They

will have competency in rational decision processes and the use of groups in decision making The

program will help students understand what ethical behavior is and how ethical dilemmas complicate the

THM workplace They will explore how high ethical standards can be maintained in an organizational

setting Students will understand the global tourism economy and the forms of international business in

global operations and the impact of diverse cultures and global diversity in hospitality management

practices Graduates will be able to present economic and financial problem analysis in a THM context

and recommendations effectively using both written and oral communication formats Students will gain

experience in working effectively as a team member and as a team leader These skill sets will prepare the

THM graduates for entry level management positions in the THM industry an opportunity for their own

THM entrepreneurial efforts or to move into graduate work in THM

Bachelor of Science

Business amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality Management ndash 21 Hours

Core Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Page 10

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours (includes 55 hours of General Education)

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

C Program Faculty

(1) What is the quality of the faculty

The 21-hour business requirements for the Bachelor of Science degree will be taught by the

growing College of Business and Entrepreneurship faculty The current THM full-time faculty is

academically qualified and brings industry experience to the classroom as well as academic

training which allows for a strong connection for the students in terms of content meeting context

The adjuncts who teach within the program are both professionally and academically qualified as

well The following faculty profile for 2011-2012 which combines both full-time and adjunct

faculty for all courses taught over the previous academic year shows about 91 of the instructors

within the College of Business and Entrepreneurship are either academically andor

professionally qualified with approximately two-thirds of that number classified as full-time

andor participating faculty members

Page 11

Faculty Profile 2011-2012

Field of Instruction Number Number Number

Academically Professionally Other Faculty

Qualified Qualified Resources

Accounting 4 0 2

Economics amp Finance 8 2 0

Business Education 2 1 3

InformaticsMIS 8 14 2

General BusinessLaw 1 1 0

Management 10 23 1

Marketing 3 3 0

Tourism amp Hospitality 2 0 0

Total 38 (42) 44 (49) 8 (9)

The Tourism and Hospitality Management major will also require additional faculty who will be based in

China The following is the job description highlighting the required skill set needed to fill this position

Full-time International Faculty Position in Tourism and Hospitality Management

Overview In 2000 FHSU and Sias were the first set of universities approved by the Chinese Ministry of

Education to offer a dual WesternChinese degree in China Currently the institutions offer three joint

bachelor degree options which enroll more than 2200 students Faculty in these positions will teach in

the FHSU BS THM degree program at Sias All instruction and other work is conducted in English so

familiarity with the Chinese language is not required

FHSU seeks academically qualified (AQ) or professionally qualified (PQ) faculty to teach in our

Bachelor of Science in Tourism and Hospitality Management program at Sias International University in

China We seek faculty members who can teach combinations of the following courses

bull THM 620 Principles amp Practices in THM

bull THM 621 Tourism Marketing

bull THM 622 Service Operations

bull THM 623 Meetings Conventions amp Events Management

bull THM 624 Hotel amp Resort Management

bull THM 625 International Hospitality

bull THM XXX Hospitality Information Systems

bull THM XXX Food amp Beverage Management

bull THM XXX Casino Management

bull THM 629 THM Industry Internship

Page 12

Requirements Successful candidates must be US citizens or be eligible for US employment

Additionally each successful candidate must be able to work legally in China by obtaining a work permit

in the Henan Province of China Each position is an annual assignment as a Visiting Professor subject to

annual review with possibility of continuation Salaries and benefits are competitive for qualified

applicants Sias-based faculty members report to the FHSU College of Business and Entrepreneurshiprsquos

International Coordinator

A terminal degree in an appropriate academic area is required and each successful candidate should be

either Academically Qualified (AQ) or Professionally Qualified (PQ) as defined by AACSB

(httpwwwaacsbedu ) AQ applicants are preferred AQ faculty members should have earned terminal

degrees in Tourism and Hospitality Management or a related field (typically a PhD or ABD for fewer

than three years) and should be publishing accordingly A Masterrsquos degree and least five years of

significant tourism and hospitality management responsibilities will also be considered There are some

minor allowable exceptions Priority will be given to candidates with strong teaching and communication

skills Experience with online instructional delivery and course design (Blackboard) is also preferred

Finalists will consent to and successfully complete a criminal background check

(2) How many graduate assistants will serve the program

At this time no graduate student will be required for this program As the program grows graduate

assistants will be needed to assist faculty teaching in the program

D Academic Support

AdvisingStudents in the major will be advised by faculty in the department As the number of students increasessupport staff will be needed for assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping Fort Hays State University studentsfaculty and staff be successful in their personal development The center provides personal counselingservices for guiding personal growth academic success programs for enhancing academic skills andcareer counseling services to assist students and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equal access to the educationalopportunities at Fort Hays State University for persons with disabilities

LibraryForsyth Library is the informationresearch center for the university The library provides access to a fullrange of reference interlibrary loan circulationreserve government documents and special collectionservices The online catalog is accessible on and off campus Current holdings in Forsyth Library and

Page 13

departmental student resource centers meet the needs of the proposed program The only need for libraryresources will be the purchase of journal and similar publications to support student and faculty research

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes the reference desk a technologyassistance center a presentation area a dimensional mediated instruction area distributed learningspaces and smart study rooms

Center for Teaching Excellence and Learning Technologies (CTELT)CTELT assists faculty with the convergence of information technologies into digital formats Numerousworkshops are offered throughout the year to provide facultystaff with opportunities to develop skillsand enhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework through asynchronous and synchronousmodes The Virtual College serves over 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required to own a tabletlaptop computer aswell The entire FHSU campus has wireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearning technologies

International Student Services

The office provides a detailed orientation for all incoming international students Topics includeimmigration maintaining status services provided culture shock medical needs academics andprogramming and events offered by the university

E Facilities and Equipment

No additional facilities or equipment are needed domestically Arrangements will be made with

international partners to provide classroom and office facilities

F Program Review Assessment and Accreditation

Both the program goals and specific course objectives will be evaluated annually The programrsquos affinity

diagram in Appendix D contains expected learning outcomes assessment approaches and methods for

review

Page 14

Section Three Appendices

Appendix A Summary of Proposed Academic Program

Existing Major Under New Degree Request ndash Fort Hays State UniversityBS Tourism and Hospitality Management (THM)

Criteria Program Summary

1 Program Identification

CIP

CIP 520901

Program 401-0511 Tourism and Hospitality Management

2 Academic Unit Department of Management and Marketing

3 Program Description The proposed BS THM degree is being requested to supplement theexisting THM BBA degree The request was initiated by aninternational partnership proposal that would annually include 100entering Chinese sophomore students from SIAS University inXinzheng China The University has also recent inquiries frompotential Chinese Turkish and Philippine partners It has alwaysbeen the intent of FHSU to grow the THM program at aninternational level building on existing relationships as well asdeveloping new ones The proposed THM degree proves to be abetter fit in the development and servicing of certain partnerships atboth the national and international levels Studies continue to showthe growth of the China market in terms of the need for hospitalitygraduates (see appendices G and H) A recent survey of hospitalitystudents from five countries including the United States revealedthat 51 percent of the students chose hospitality for the opportunity tohave an international career In addition 65 percent cited China as aconsideration for post-graduate employment China is experiencingunprecedented growth in the THM industry FHSU has hadinternational partnerships particularly China for well over a decadeand this new degree would better serve the needs of our existingpartnerships and open the door for new ones Nationally andregionally the BS degree would also provide a better fit forarticulations with community and technical colleges across the nation

4 DemandNeed for theProgram

The THM industry is one of the fastest growing industries in theworld In the United States (US) the Bureau of Labor Statistics(BLS) reports that between 2002 and 2011 there was a 10 growth of jobs in this industry Since March of 2010 the travel industry hascreated 271000 new jobs and has created jobs at a pace that has been26 faster than the rest of the economy Travel and tourism in the USis a $19 trillion industry and is among the nationrsquos largest employerswith over 14 million direct travel-related jobs The BLS estimates thatthis industry will grow to employ over 15 million workers by 2014Approximately 18 to 20 of this workforce is in managerial

Page 15

professional or marketing jobs The $133 billion US lodgingindustry grew from 32000 hotels in 1987 to 49000 today and thenumber of hotel brands has increased significantly Internationallytravel and tourism provides approximately 10 of the total worldemployment In many countries it is the number one industry TheWorld Tourism Organization estimates that global tourism visitationwill grow from 770 million in 2006 to 16 billion by 2020 China isthe big player in this growth According to a major report completedin 2006 by the World Travel and Tourism Council (WTTC) entitledldquoThe Impact of Travel and Tourism on Jobs and the Economy inChina Hong Kong and Macaurdquo China alone is expected toexperience 100 million international tourists by 2020 from less than15 million currently Approximately 25 or 40 million of theworldrsquos jobs in the industry will be in China (see the articles inappendices G and H) It will be the second leading tourist destinationin the world Every company is struggling with finding and retaininga proper labor force Filling key middle-management positions is verydifficult In the post-2008 Olympic world China is aware that it wasnot properly prepared in terms of facilities and educated staff Thisrapid growth and future projection that China has underestimated itsneed for hospitality graduates indicates a strong demand for educatedand qualified managers in this industry In fact there is a growingrealization that colleges and universities need to work with UShospitality management programs to turn out senior corporateexecutives Michael Johnson dean of the Cornell School of HotelAdministration has said ldquohis school used to be a hospitality schoolwith a business focusrdquo Now he says ldquowersquore a business school with ahospitality focusrdquo training students for senior corporate managementThe FHSU BBA THM will serve this senior corporate managementsegment of the international marketplace while the BS THM willserve a more general mid-level management niche

This program will meet the needs of both international students aswell as domestic students within the state of Kansas Internationalstudents desiring an education in THM will have an opportunity togain an American business degree with this major including practicalwork experience in an internship The THM industry has a majorpresence along the I-70 corridor between the cities of Kansas City andDenver This major will provide the needed managers in Kansas forthis growing industry The I-70 Association a trade association oftourism and hospitality management from the I-70 corridor hassponsored a scholarship in support of the major starting in 2008 TheTHM industry employees a significant number of minority workersThis creates a special opportunity and need for minority managers inthe THM industry The proposed degree will continue to align withthe goal for FHSU to attract Hispanic students from southwestKansas

Tourism ranks among the top three industries in all 50 statesincluding Kansas According to the US Travel Data Center inWashington DC tourism generates over $2 billion every year for

Page 16

the state of Kansas Additionally the US Travel and TourismAdministration states that tourism greatly surpasses all otherindustries in generating foreign spending in the US estimations arethat this field generates over $50 billion in foreign money annually

Given the recent dramatic increases in the need for hospitality andtourism expertise there is a strong and growing regional nationaland international demand for students with hospitality and tourismskills and knowledge This proposed major would fill the expectedregional demand required to meet state-mandated requirements (egthe Kansas Tourism Initiative) as well as anticipated strong demandfrom domestic and international markets

Student demand for the program has been assessed in several waysFirst FHSU has completed a comparison analysis to similaruniversities that offer this type of a degree The schools selected arecomparable to FHSU in size and mission This comparative data wasused to calculate the percentages of students that were associated withthe THM programs at each of the similar institutions By applying thepercentages generated to the FHSU student population a projectedestimate of the number of students choosing the new major can beobtained The information is shown in the proposal and represents aconservative prediction because FHSUrsquos linkage to markets andprogramming in China and Turkey will attract numbers well beyondwhat the institutions in the table located in the proposal are capable ofrecruiting in the near future Based on information included in theproposal it can easily be projected that the worldwide pool ofpotential students will grow at a dramatic rate

Relationship with FHSU Performance Agreements

INSTITUTIONAL GOAL 3 Internationalize the campus andcurriculumThe tourism and hospitality major will consistently stress theimportance of the global environment to the service industry

5 ComparativeLocational

Advantage

The proposed major would fill the expected regional demand requiredto meet state-mandated requirements (eg the Kansas TourismInitiative) The major and its courses conform to the standardsrecommended by the Kansas Tourism Initiative Kansas Secretary ofRevenue and Former Kansas Senator Nick Jordan has expressedinterest in the earlier FHSU program and its potential to contribute tothe statersquos professional development needs in the travel and tourismindustry

The competencies that FHSU has developed working withinternational partners in China will help market and deliver the BSLikewise FHSUrsquos experience and competencies in offering distancelearning will provide a distinctive comparative advantage

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

Page 21

THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

Page 22

OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

Page 23

Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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1 983113983140983141983150983156983145983142983161 983137983150983140 983152983154983141983155983141983150983156

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983140983137983156983137 983137983150983140 983140983141983155983139983154983145983138983141

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3 983125983150983140983141983154983155983156983137983150983140 983156983144983141 983145983150983142983148983157983141983150983139983141

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4 A983155983155983141983155983155 983139983151983150983139983148983157983155983145983151983150983155

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5 983108983145983155983152983148983137983161 983152983154983151983142983141983155983155983145983151983150983137983148

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7 983120983154983151983158983145983140983141 983141983142983142983141983139983156983145983158983141 983158983145983155983157983137983148

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9 983113983150983139983151983154983152983151983154983137983156983141

983141983150983156983154983141983152983154983141983150983141983157983154983145983137983148 983156983144983145983150983147983145983150983143

10 983117983151983140983141983148 983156983154983137983145983156983155 983151983142 983155983157983139983139983141983155983155983142983157983148

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983151983156983144983141983154983155

11 A983152983152983154983141983139983145983137983156983141 983140983145983158983141983154983155983145983156983161

12 983108983141983149983151983150983155983156983154983137983156983141 983141983156983144983145983139983137983148

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13 983108983141983158983141983148983151983152 983137983150983140 983142983151983148983148983151983159

983152983154983151983146983141983139983156 983143983151983137983148983155

14 A983148983145983143983150 983153983157983137983148983145983156983161 983137983150983140 983153983157983137983150983156983145983156983161

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15 983106983157983145983148983140 983145983150983156983141983154983152983141983154983155983151983150983137983148

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(21 983139983154983141983140983145983156 983144983151983157983154983155)

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(21 983139983154983141983140983145983156 983144983151983157983154983155)

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(12 983139983154983141983140983145983156 983144983151983157983154983155)

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983152983137983152983141983154983155 983152983154983141983155983141983150983156983137983156983145983151983150983155

983141983160983137983149983145983150983137983156983145983151983150 983137983150983140 983151983156983144983141983154 983156983151983151983148983155

983157983155983141983140 983145983150 983156983161983152983145983139983137983148 983155983156983157983140983141983150983156

983152983141983154983142983151983154983149983137983150983139983141 983137983155983155983141983155983155983149983141983150983156

983123983157983154983158983141983161 983145983150983156983141983154983150983155983144983145983152 983152983154983151983158983145983140983141983154983155

983156983151 983137983155983155983141983155983155 983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144

983155983156983157983140983141983150983156 983152983141983154983142983151983154983149983137983150983139983141 983137983150983140

983149983141983137983155983157983154983141 983155983156983157983140983141983150983156

983139983151983149983152983141983156983141983150983139983145983141983155

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983143983154983137983140983157983137983156983145983150983143 983155983141983150983145983151983154983155 983156983151 983154983141983158983145983155983141

983139983157983154983154983145983139983157983148983157983149

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983152983154983151983143983154983137983149 983137983148983157983149983150983145 983156983151 983137983155983155983141983155983155

983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144 983149983137983146983151983154

983152983154983151983143983154983137983149 983152983148983137983139983141983149983141983150983156 983137983150983140

983137983148983145983143983150983149983141983150983156 983156983151 983141983149983152983148983151983161983149983141983150983156

983150983141983141983140983155

Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 3

Section One Basic Program Information

Section Two Program Proposal Narrative

(1) Proposing institutionFort Hays State University

(2) Title of proposed programTourism and Hospitality Management

(3) Degree(s) to be offeredBS degree (supplemental to existing BBA)Major Tourism and Hospitality Management

(4) Anticipated date of implementationFall Semester 2013

(5) Responsible department(s) or unit(s)Department of Management and Marketing

(6) Classification of Instructional Program (CIP) codeCIP 520901Program 401-0511 Tourism and Hospitality Management

A Program Need and Student Characteristics

(1)

Is the program central to the mission of Fort Hays State University (FHSU)

Yes

The FHSU mission statement states

Fort Hays State University provides accessible quality education to Kansas the nation and the worldthrough an innovative community of teacher-scholars and professionals

to develop engaged global citizen-leaders

(Official Tagline Forward thinking World ready)

The proposed Bachelor of Science (BS) in Tourism and Hospitality Management (THM) aligns with

the FHSU mission statement and tagline in several ways As global business and travel expand the

demand for capable tourism and hospitality professionals is growing proportionately on a worldwide

basis In order to reach learners around the world the current and new programs will be offered

primarily online using the latest educational technologies and in collaboration with international

partner universities Leveraging this forward thinking ability to deliver on a world scale is the

attraction of a price point that creates unparalleled affordability for anyone anywhere The focus of

the program of course is on preparing managers within the international tourism industry who will

concurrently become engaged ldquoglobal citizen-leadersrdquomdashcapable of making both a life and a living

Page 4

tolerant of diversity and prepared for a future world as yet undefined This is the hallmark of what we

do as a state comprehensive university

(2)

What is the purposerationale for this program

The proposed BS THM degree is being requested to supplement the existing THM BBA degree

Specifically the request is being motivated by an international partnership proposal that would

annually include 100 entering Chinese sophomore students from SIAS University in Xinzheng

China In addition FHSU has received inquiries from potential Chinese Turkish and Philippine

partners interested in developing a labor force for the hospitality sector of their economies It has

always been the intent of FHSU to grow the THM program at an international level building on

existing relationships as well as developing new ones The proposed THM degree proves to be a

better fit in the development and servicing of certain partnerships at both the national and

international levels than the BBA In part this interest in the BS is based on familiarity and

reputation Most THM degrees are of the BS version and better known than the BBA Studies

continue to show the growth of the China market in terms of the need for hospitality graduates at both

the mid-range and senior level (see appendices G and H) A recent survey of hospitality students

from five countries including the United States revealed that 51 percent of the students chose

hospitality as an international career In addition 65 percent cited China as a consideration for post-

graduate employment China is experiencing unprecedented growth in the THM industry FHSU has

had international partnerships particularly China for well over a decade and this new degree would

better serve the needs of our existing partnerships and open the door for new ones Nationally and

regionally the BS degree would also provide a better fit for articulations with community and

technical colleges across the nation

(3)

What is the student demand for the program

Student demand for the program has been assessed in several ways First FHSU has completed a

comparison analysis to similar universities that offer this type of a degree The schools selected are

comparable to FHSU in size and mission This comparative data was used to calculate the

percentages of students that were associated with the THM programs at each of the similar

institutions By applying the percentages generated to the FHSU student population a projected

estimate of the number of students choosing the new major can be obtained The information is

shown in the table below and represents a conservative prediction because FHSUrsquos linkage to markets

and programming in China and Turkey will attract numbers well beyond what the institutions in this

table are capable of recruiting in the near future Based on information included in the next section

Page 5

estimating the demand for graduates from this type of program it can easily be projected that the

worldwide pool of potential students will grow at a dramatic rate

Tourism and Hospitality Program Student Data

Name of the University Location of the University

Number of

Students at

University

Number of

Students in

THM Major

Percent in

THM

Major

Appalachian State University Boone North Carolina 13000 100 1

Black Hills State University Spearfish South Dakota 5000 70 15

Coastal Carolina University Conway South Carolina 6700 140 2

Ferris State University Big Rapids Michigan 12547 190 15

Fort Lewis College Durango Colorado 4000 72 18

Morgan State University Baltimore Maryland 6438 115 18

Morrisville State College Morrisville New York 3300 500 15

Northeastern State University Tahlequah Oklahoma 9000 85 9

Robert Morris University Moon Township Pennsylvania 5000 150 3

University of Denver Denver Colorado 4300 200 47

University of Findlay Findlay Ohio 4800 100 2

Fort Hays State University Hays KS10000

(domestic)

200

(projected) 2

A rough average from this data indicates a 2 participation rate with a range from 1 to 47 at

these schools Applying this percentage to FHSUrsquos population of 13500 would indicate projected

majors at a minimum of 270 students This number also reflects the expected enrollment of the SIAS

partnership showing some expected attrition

A second source of student demand for this major could come from an existing partnership with the

American Association of State Colleges and Universities (AASCU) Within AASCU a consortium of

domestic universities who have partnered with Chinese universities has issued a special invitation to

FHSU to join this partnership to specifically deliver a 1 + 2 + 1 program in Tourism and Hospitality

Page 6

Management (see Appendix I) Given FHSUrsquos success in China with 3600 students from two major

partners and another 200 Chinese students already on-campus the likelihood of attracting

international students to the new degree is very strong The 1 + 2 + 1 students must choose to study

in Kansas for two years This is important for two reasons First the export of Kansas education will

enhance the economic wealth of the state by virtue of the revenue these students will create Second

several studies conducted by Eduventures for FHSU over the last five years indicate an increasing

student demand for hospitality programming and new areas of interest like wellness facilities

management and casino operations With the savvy application of emerging technologies these new

niche areas can be the choice of students who might not have been a part of the prospective student

market demand in 2007

(4)

What is the demand for graduates of this program

The THM industry is one of the fastest growing industries in the world In the United States (US)

the Bureau of Labor Statistics (BLS) reports that between 2002 and 2011 there was a 10 growth of

jobs in this industry Since March of 2010 the travel industry has created 271000 new jobs and has

created jobs at a pace that has been 26 faster than the rest of the economy Travel and tourism in the

US is a $19 trillion industry and is among the nationrsquos largest employers with over 14 million direct

travel-related jobs The BLS estimates that this industry will grow to employ over 15 million workers

by 2014 Approximately 18 to 20 of this workforce is in managerial professional or marketing

jobs The $133 billion US lodging industry grew from 32000 hotels in 1987 to 49000 today and the

number of hotel brands has increased significantly Internationally travel and tourism provides

approximately 10 of the total world employment In many countries it is the number one industry

The World Tourism Organization estimates that global tourism visitation will grow from 770 million

in 2006 to 16 billion by 2020 China is the big player in this growth According to a major report

completed in 2006 by the World Travel and Tourism Council (WTTC) entitled ldquoThe Impact of Travel

and Tourism on Jobs and the Economy in China Hong Kong and Macaurdquo China alone is expected to

experience 100 million international tourists by 2020 from less than 15 million currently

Approximately 25 or 40 million of the worldrsquos jobs in the industry will be in China (see the articles

in Appendices F and G) It will be the second leading tourist destination in the world Every

company is struggling with finding and retaining a proper labor force Filling key middle-

management positions is very difficult In the post-2008 Olympic world China is aware that it was

not properly prepared in terms of facilities and educated staff This rapid growth and future

projection that China has underestimated its need for hospitality graduates indicates a strong demand

for educated and qualified managers in this industry In fact there is a growing realization that

Page 7

colleges and universities need to work with US hospitality management programs to turn out senior

corporate executives Michael Johnson dean of the Cornell School of Hotel Administration has said

ldquohis school used to be a hospitality school with a business focusrdquo Now he says ldquowersquore a business

school with a hospitality focusrdquo training students for senior corporate management The FHSU BBA

THM will serve this senior corporate management segment of the international marketplace while the

BS THM will serve a more general mid-level management niche

(5)

What are the locational and comparative advantages of the program

The THM industry has a major presence along the I-70 corridor between the cities of Kansas City and

Denver The I-70 Association a trade association of tourism and hospitality management along the I-

70 corridor has sponsored a scholarship in support of the major starting in 2008 The Travel Industry

Association of Kansas (TIAK) is willing to do the same and has provided a letter of support (See

Appendix E) Tourism ranks among the top three industries in all 50 states including Kansas

Unfortunately rural tourism and small business entrepreneurship in terms of destination travel have

not had champions in western Kansas Rural tourism would be part of this new program and

contribute to the economic development of western Kansas The current program has worked with

the Kansas Sampler Foundation in terms of reaching rural communities This is not a feature of the

KSU program and other THM programs offered by privatefor-profit institutions now operating in

Kansas and would serve to further differentiate the focus of each program thereby helping to provide

complementarity but not duplication A listing of existing hospitality and restaurant management

programs operating in the state beyond KSU FHSU and four community colleges (according to

Jacqueline Johnson KBOR Director of Private Postsecondary and Out-of-State Education) includes

the following

American Public University System (Associate in Hospitality Management)

Art Institute of Pittsburgh (Hotel amp Restaurant Management)

Ashford University (Service Management with specializations in Restaurant amp Hospitality)

University of Phoenix (Business ndash Hospitality Management)

Columbia Southern University (Business Administration ndash Hospitality amp Tourism) DeVry University (Hospitality Management)

The state should do everything in its power to compete with these more recent and expensive

programs that have ldquoinvadedrdquo Kansas yet maintain distinctions in programming This request does

that by avoiding dietetics nutrition and other KSU niches In addition the proposed FHSU BS major

would fill the expected regional demand required to meet state-mandated requirements (eg the

Kansas Tourism Initiative) In particular the FHSU program holds the potential to contribute to the

statersquos professional development needs in the travel and tourism industry

Page 8

The competencies that FHSU has developed working with international partners in China will help

market and deliver the BS Likewise FHSUrsquos experience and competencies in offering distance

learning in serving Kansas and beyond will provide a distinctive comparative advantage FHSU and

KSU have the opportunity to help Kansans enroll in more economical Regentsrsquo course work instead

of programming offered by privatefor-profit schools FHSU will serve as a recruiter for these

students and collaborate with KSU to educate students about the affordability of state programs

(6)

What are the characteristics of the students who will participate in this proposed program

Majors in this program will have an interest in acquiring a skill set focusing on topics in tourism and

hospitality management Many will be international students who can contribute to the FHSU goal of

ldquointernationalizing the campus and the curriculumrdquo as defined in the current FHSU Regentsrsquo

Performance Agreement

The admission guidelines are the same for majors in this program as all other FHSU students

Qualified admissions requirements apply to all those domestic students under 21 years of age

International partner students will be required to complete English language standards and academic

standards equal to or exceeding domestic students FHSU will also work to establish articulation

standards for community college coursework both in- and out-of-state to ease the flow of domestic

transfer students A significant number of these students will be adult learners and degree-completers

who need to finish an academic program The existence of the degree should help provide another

opportunity for FHSU to attract degree-completers relative to their potential interest in using

privatefor-profit institutions operating in the state

B Curriculum of the Proposed Program(See affinity diagram in Appendix D)

The Tourism and Hospitality Management major is designed to equip students with the technical and

practical skills required to pursue a career in the hospitality industry Students will develop high quality

in-depth skill sets in the functional areas of business (finance marketing management accounting and

economics) with a focus on tourism and hospitality management

The programrsquos coursework includes the universityrsquos 55-hour general education requirement and 12 hours

of general education cognates This broad array of coursework in the liberal arts will enhance the Tourism

and Hospitality Management (THM) graduatersquos breadth of learning responsible citizenship and cross-

cultural competence In addition courses focusing on international relations analytical abilities and

Page 9

communication skills will prepare the student for the unique needs of the 21 st century workplace and

enhance ldquoemployment securabilityrdquo in a global tourism and hospitality industry The program will include

a 12 hour concentration area This emphasis on workplace development is consistent with the Regentsrsquo

Performance Agreement goal in Foresight 2020

Graduates will be able to apply basic economic and statistical analysis to a variety of THM issues They

will have competency in rational decision processes and the use of groups in decision making The

program will help students understand what ethical behavior is and how ethical dilemmas complicate the

THM workplace They will explore how high ethical standards can be maintained in an organizational

setting Students will understand the global tourism economy and the forms of international business in

global operations and the impact of diverse cultures and global diversity in hospitality management

practices Graduates will be able to present economic and financial problem analysis in a THM context

and recommendations effectively using both written and oral communication formats Students will gain

experience in working effectively as a team member and as a team leader These skill sets will prepare the

THM graduates for entry level management positions in the THM industry an opportunity for their own

THM entrepreneurial efforts or to move into graduate work in THM

Bachelor of Science

Business amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality Management ndash 21 Hours

Core Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Page 10

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours (includes 55 hours of General Education)

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

C Program Faculty

(1) What is the quality of the faculty

The 21-hour business requirements for the Bachelor of Science degree will be taught by the

growing College of Business and Entrepreneurship faculty The current THM full-time faculty is

academically qualified and brings industry experience to the classroom as well as academic

training which allows for a strong connection for the students in terms of content meeting context

The adjuncts who teach within the program are both professionally and academically qualified as

well The following faculty profile for 2011-2012 which combines both full-time and adjunct

faculty for all courses taught over the previous academic year shows about 91 of the instructors

within the College of Business and Entrepreneurship are either academically andor

professionally qualified with approximately two-thirds of that number classified as full-time

andor participating faculty members

Page 11

Faculty Profile 2011-2012

Field of Instruction Number Number Number

Academically Professionally Other Faculty

Qualified Qualified Resources

Accounting 4 0 2

Economics amp Finance 8 2 0

Business Education 2 1 3

InformaticsMIS 8 14 2

General BusinessLaw 1 1 0

Management 10 23 1

Marketing 3 3 0

Tourism amp Hospitality 2 0 0

Total 38 (42) 44 (49) 8 (9)

The Tourism and Hospitality Management major will also require additional faculty who will be based in

China The following is the job description highlighting the required skill set needed to fill this position

Full-time International Faculty Position in Tourism and Hospitality Management

Overview In 2000 FHSU and Sias were the first set of universities approved by the Chinese Ministry of

Education to offer a dual WesternChinese degree in China Currently the institutions offer three joint

bachelor degree options which enroll more than 2200 students Faculty in these positions will teach in

the FHSU BS THM degree program at Sias All instruction and other work is conducted in English so

familiarity with the Chinese language is not required

FHSU seeks academically qualified (AQ) or professionally qualified (PQ) faculty to teach in our

Bachelor of Science in Tourism and Hospitality Management program at Sias International University in

China We seek faculty members who can teach combinations of the following courses

bull THM 620 Principles amp Practices in THM

bull THM 621 Tourism Marketing

bull THM 622 Service Operations

bull THM 623 Meetings Conventions amp Events Management

bull THM 624 Hotel amp Resort Management

bull THM 625 International Hospitality

bull THM XXX Hospitality Information Systems

bull THM XXX Food amp Beverage Management

bull THM XXX Casino Management

bull THM 629 THM Industry Internship

Page 12

Requirements Successful candidates must be US citizens or be eligible for US employment

Additionally each successful candidate must be able to work legally in China by obtaining a work permit

in the Henan Province of China Each position is an annual assignment as a Visiting Professor subject to

annual review with possibility of continuation Salaries and benefits are competitive for qualified

applicants Sias-based faculty members report to the FHSU College of Business and Entrepreneurshiprsquos

International Coordinator

A terminal degree in an appropriate academic area is required and each successful candidate should be

either Academically Qualified (AQ) or Professionally Qualified (PQ) as defined by AACSB

(httpwwwaacsbedu ) AQ applicants are preferred AQ faculty members should have earned terminal

degrees in Tourism and Hospitality Management or a related field (typically a PhD or ABD for fewer

than three years) and should be publishing accordingly A Masterrsquos degree and least five years of

significant tourism and hospitality management responsibilities will also be considered There are some

minor allowable exceptions Priority will be given to candidates with strong teaching and communication

skills Experience with online instructional delivery and course design (Blackboard) is also preferred

Finalists will consent to and successfully complete a criminal background check

(2) How many graduate assistants will serve the program

At this time no graduate student will be required for this program As the program grows graduate

assistants will be needed to assist faculty teaching in the program

D Academic Support

AdvisingStudents in the major will be advised by faculty in the department As the number of students increasessupport staff will be needed for assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping Fort Hays State University studentsfaculty and staff be successful in their personal development The center provides personal counselingservices for guiding personal growth academic success programs for enhancing academic skills andcareer counseling services to assist students and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equal access to the educationalopportunities at Fort Hays State University for persons with disabilities

LibraryForsyth Library is the informationresearch center for the university The library provides access to a fullrange of reference interlibrary loan circulationreserve government documents and special collectionservices The online catalog is accessible on and off campus Current holdings in Forsyth Library and

Page 13

departmental student resource centers meet the needs of the proposed program The only need for libraryresources will be the purchase of journal and similar publications to support student and faculty research

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes the reference desk a technologyassistance center a presentation area a dimensional mediated instruction area distributed learningspaces and smart study rooms

Center for Teaching Excellence and Learning Technologies (CTELT)CTELT assists faculty with the convergence of information technologies into digital formats Numerousworkshops are offered throughout the year to provide facultystaff with opportunities to develop skillsand enhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework through asynchronous and synchronousmodes The Virtual College serves over 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required to own a tabletlaptop computer aswell The entire FHSU campus has wireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearning technologies

International Student Services

The office provides a detailed orientation for all incoming international students Topics includeimmigration maintaining status services provided culture shock medical needs academics andprogramming and events offered by the university

E Facilities and Equipment

No additional facilities or equipment are needed domestically Arrangements will be made with

international partners to provide classroom and office facilities

F Program Review Assessment and Accreditation

Both the program goals and specific course objectives will be evaluated annually The programrsquos affinity

diagram in Appendix D contains expected learning outcomes assessment approaches and methods for

review

Page 14

Section Three Appendices

Appendix A Summary of Proposed Academic Program

Existing Major Under New Degree Request ndash Fort Hays State UniversityBS Tourism and Hospitality Management (THM)

Criteria Program Summary

1 Program Identification

CIP

CIP 520901

Program 401-0511 Tourism and Hospitality Management

2 Academic Unit Department of Management and Marketing

3 Program Description The proposed BS THM degree is being requested to supplement theexisting THM BBA degree The request was initiated by aninternational partnership proposal that would annually include 100entering Chinese sophomore students from SIAS University inXinzheng China The University has also recent inquiries frompotential Chinese Turkish and Philippine partners It has alwaysbeen the intent of FHSU to grow the THM program at aninternational level building on existing relationships as well asdeveloping new ones The proposed THM degree proves to be abetter fit in the development and servicing of certain partnerships atboth the national and international levels Studies continue to showthe growth of the China market in terms of the need for hospitalitygraduates (see appendices G and H) A recent survey of hospitalitystudents from five countries including the United States revealedthat 51 percent of the students chose hospitality for the opportunity tohave an international career In addition 65 percent cited China as aconsideration for post-graduate employment China is experiencingunprecedented growth in the THM industry FHSU has hadinternational partnerships particularly China for well over a decadeand this new degree would better serve the needs of our existingpartnerships and open the door for new ones Nationally andregionally the BS degree would also provide a better fit forarticulations with community and technical colleges across the nation

4 DemandNeed for theProgram

The THM industry is one of the fastest growing industries in theworld In the United States (US) the Bureau of Labor Statistics(BLS) reports that between 2002 and 2011 there was a 10 growth of jobs in this industry Since March of 2010 the travel industry hascreated 271000 new jobs and has created jobs at a pace that has been26 faster than the rest of the economy Travel and tourism in the USis a $19 trillion industry and is among the nationrsquos largest employerswith over 14 million direct travel-related jobs The BLS estimates thatthis industry will grow to employ over 15 million workers by 2014Approximately 18 to 20 of this workforce is in managerial

Page 15

professional or marketing jobs The $133 billion US lodgingindustry grew from 32000 hotels in 1987 to 49000 today and thenumber of hotel brands has increased significantly Internationallytravel and tourism provides approximately 10 of the total worldemployment In many countries it is the number one industry TheWorld Tourism Organization estimates that global tourism visitationwill grow from 770 million in 2006 to 16 billion by 2020 China isthe big player in this growth According to a major report completedin 2006 by the World Travel and Tourism Council (WTTC) entitledldquoThe Impact of Travel and Tourism on Jobs and the Economy inChina Hong Kong and Macaurdquo China alone is expected toexperience 100 million international tourists by 2020 from less than15 million currently Approximately 25 or 40 million of theworldrsquos jobs in the industry will be in China (see the articles inappendices G and H) It will be the second leading tourist destinationin the world Every company is struggling with finding and retaininga proper labor force Filling key middle-management positions is verydifficult In the post-2008 Olympic world China is aware that it wasnot properly prepared in terms of facilities and educated staff Thisrapid growth and future projection that China has underestimated itsneed for hospitality graduates indicates a strong demand for educatedand qualified managers in this industry In fact there is a growingrealization that colleges and universities need to work with UShospitality management programs to turn out senior corporateexecutives Michael Johnson dean of the Cornell School of HotelAdministration has said ldquohis school used to be a hospitality schoolwith a business focusrdquo Now he says ldquowersquore a business school with ahospitality focusrdquo training students for senior corporate managementThe FHSU BBA THM will serve this senior corporate managementsegment of the international marketplace while the BS THM willserve a more general mid-level management niche

This program will meet the needs of both international students aswell as domestic students within the state of Kansas Internationalstudents desiring an education in THM will have an opportunity togain an American business degree with this major including practicalwork experience in an internship The THM industry has a majorpresence along the I-70 corridor between the cities of Kansas City andDenver This major will provide the needed managers in Kansas forthis growing industry The I-70 Association a trade association oftourism and hospitality management from the I-70 corridor hassponsored a scholarship in support of the major starting in 2008 TheTHM industry employees a significant number of minority workersThis creates a special opportunity and need for minority managers inthe THM industry The proposed degree will continue to align withthe goal for FHSU to attract Hispanic students from southwestKansas

Tourism ranks among the top three industries in all 50 statesincluding Kansas According to the US Travel Data Center inWashington DC tourism generates over $2 billion every year for

Page 16

the state of Kansas Additionally the US Travel and TourismAdministration states that tourism greatly surpasses all otherindustries in generating foreign spending in the US estimations arethat this field generates over $50 billion in foreign money annually

Given the recent dramatic increases in the need for hospitality andtourism expertise there is a strong and growing regional nationaland international demand for students with hospitality and tourismskills and knowledge This proposed major would fill the expectedregional demand required to meet state-mandated requirements (egthe Kansas Tourism Initiative) as well as anticipated strong demandfrom domestic and international markets

Student demand for the program has been assessed in several waysFirst FHSU has completed a comparison analysis to similaruniversities that offer this type of a degree The schools selected arecomparable to FHSU in size and mission This comparative data wasused to calculate the percentages of students that were associated withthe THM programs at each of the similar institutions By applying thepercentages generated to the FHSU student population a projectedestimate of the number of students choosing the new major can beobtained The information is shown in the proposal and represents aconservative prediction because FHSUrsquos linkage to markets andprogramming in China and Turkey will attract numbers well beyondwhat the institutions in the table located in the proposal are capable ofrecruiting in the near future Based on information included in theproposal it can easily be projected that the worldwide pool ofpotential students will grow at a dramatic rate

Relationship with FHSU Performance Agreements

INSTITUTIONAL GOAL 3 Internationalize the campus andcurriculumThe tourism and hospitality major will consistently stress theimportance of the global environment to the service industry

5 ComparativeLocational

Advantage

The proposed major would fill the expected regional demand requiredto meet state-mandated requirements (eg the Kansas TourismInitiative) The major and its courses conform to the standardsrecommended by the Kansas Tourism Initiative Kansas Secretary ofRevenue and Former Kansas Senator Nick Jordan has expressedinterest in the earlier FHSU program and its potential to contribute tothe statersquos professional development needs in the travel and tourismindustry

The competencies that FHSU has developed working withinternational partners in China will help market and deliver the BSLikewise FHSUrsquos experience and competencies in offering distancelearning will provide a distinctive comparative advantage

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

Page 21

THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

Page 22

OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

Page 23

Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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983112983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983152983154983151983142983141983155983155983145983151983150983137983148983155 983141983150983143983137983143983141 983145983150 983137

983158983137983154983145983141983156983161 983151983142 983148983141983137983140983141983154983155983144983145983152

983137983139983156983145983158983145983156983145983141983155 983156983151 983139983154983141983137983156983141

983145983150983150983151983158983137983156983145983151983150 983137983150983140 983158983137983148983157983141

983124983141983137983149983138983157983145983148983140983141983154983155

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983151983157983156983155983156983137983150983140983145983150983143 983144983151983155983152983145983156983137983148983145983156983161

983155983141983154983158983145983139983141 983154983141983153983157983145983154983141983155 983141983142983142983141983139983156983145983158983141

983156983141983137983149983159983151983154983147 983155983147983145983148983148983155

983127983151983154983148983140983085983107983148983137983155983155 983123983141983154983158983145983139983141

983120983154983151983158983145983140983141983154983155

983117983141983141983156983145983150983143 983139983157983155983156983151983149983141983154 983150983141983141983140983155 983145983155

983137983150 983145983150983156983141983143983154983137983148 983139983151983149983152983151983150983141983150983156 983151983142

983152983154983151983142983141983155983155983145983151983150983137983148 983144983151983155983152983145983156983137983148983145983156983161

983149983137983150983137983143983141983149983141983150983156

983109983142983142983141983139983156983145983158983141 983156983151983157983154983145983155983149 983137983150983140

983144983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983143983154983137983140983157983137983156983141983155 983159983145983148983148 983141983160983144983145983138983145983156 983156983144983141

983142983151983148983148983151983159983145983150983143 983151983157983156983139983151983149983141983155

1 983113983140983141983150983156983145983142983161 983137983150983140 983152983154983141983155983141983150983156

983152983141983154983155983151983150983137983148 983152983141983154983155983152983141983139983156983145983158983141 983137983150983140

983139983151983150983155983145983140983141983154 983156983144983141 983158983145983141983159983155 983151983142

983151983156983144983141983154983155

2 983113983150983139983151983154983152983151983154983137983156983141 983137983152983152983154983151983152983154983145983137983156983141

983140983137983156983137 983137983150983140 983140983141983155983139983154983145983138983141

983152983154983151983139983141983155983155983141983155

3 983125983150983140983141983154983155983156983137983150983140 983156983144983141 983145983150983142983148983157983141983150983139983141

983151983142 983139983151983150983156983141983160983156

4 A983155983155983141983155983155 983139983151983150983139983148983157983155983145983151983150983155

983145983149983152983148983145983139983137983156983145983151983150983155 983137983150983140

983139983151983150983155983141983153983157983141983150983139983141983155 983151983142 983140983141983139983145983155983145983151983150983155

5 983108983145983155983152983148983137983161 983152983154983151983142983141983155983155983145983151983150983137983148

983152983154983141983155983141983150983156983137983156983145983151983150 983151983142 983155983141983148983142 983137983150983140

983139983148983145983141983150983156

6 983108983141983149983151983150983155983156983154983137983156983141 983137983140983141983153983157983137983156983141

983152983148983137983150983150983145983150983143 983137983150983140 983152983154983141983152983137983154983137983156983145983151983150

7 983120983154983151983158983145983140983141 983141983142983142983141983139983156983145983158983141 983158983145983155983157983137983148

983139983151983149983149983157983150983145983139983137983156983145983151983150

8 983107983148983141983137983154983148983161 983155983156983154983157983139983156983157983154983141 983137983150983140

983151983154983143983137983150983145983162983141 983139983151983149983149983157983150983145983139983137983156983145983151983150983155

983156983151 983141983150983143983137983143983141 983137983157983140983145983141983150983139983141

9 983113983150983139983151983154983152983151983154983137983156983141

983141983150983156983154983141983152983154983141983150983141983157983154983145983137983148 983156983144983145983150983147983145983150983143

10 983117983151983140983141983148 983156983154983137983145983156983155 983151983142 983155983157983139983139983141983155983155983142983157983148

983148983141983137983140983141983154983155 983156983151 983145983150983142983148983157983141983150983139983141

983151983156983144983141983154983155

11 A983152983152983154983141983139983145983137983156983141 983140983145983158983141983154983155983145983156983161

12 983108983141983149983151983150983155983156983154983137983156983141 983141983156983144983145983139983137983148

983137983159983137983154983141983150983141983155983155 983137983150983140 983138983141983144983137983158983145983151983154

13 983108983141983158983141983148983151983152 983137983150983140 983142983151983148983148983151983159

983152983154983151983146983141983139983156 983143983151983137983148983155

14 A983148983145983143983150 983153983157983137983148983145983156983161 983137983150983140 983153983157983137983150983156983145983156983161

983151983142 983159983151983154983147 983159983145983156983144 983152983154983151983146983141983139983156

983143983151983137983148983155

15 983106983157983145983148983140 983145983150983156983141983154983152983141983154983155983151983150983137983148

983154983141983148983137983156983145983151983150983155983144983145983152983155 983159983145983156983144983145983150 983137983150983140

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983106983157983155983145983150983141983155983155 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

983117983111983124 101 983113983150983156983154983151 983156983151 983106983157983155983145983150983141983155983155

983117983111983124 301 983117983143983156 983120983154983145983150983139983145983152983148983141983155

983117983111983124 611 983112983157983149983137983150 983122983141983155983151983157983154983139983141 983117983143983156

A983107983107983124 203 983120983154983145983150983139983145983152983148983141983155 983151983142 A983139983139983156 983113

983106983107983119983117 301 983106983157983155983145983150983141983155983155 983107983151983149983149

983111983106983125983123 204 983106983157983155983145983150983141983155983155 983116983137983159 983113

983113983118983124 250 983113983150983156983154983151 983156983151 983127983141983138 983108983141983158

983124983112983117 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

983124983112983117 620 983120983154983145983150983139983145983152983148983141983155 amp 983120983154983137983139983156983145983139983141983155

983145983150 983124983112983117

983124983112983117 621 983124983151983157983154983145983155983149 983117983137983154983147983141983156983145983150983143

983124983112983117 622 983123983141983154983158983145983139983141 983119983152983141983154983137983156983145983151983150983155

983124983112983117 983128983128983128 983112983151983155983152983145983156983137983148983145983156983161

983113983150983142983151983154983149983137983156983145983151983150 983123983161983155983156983141983149983155

983116983108983122983123 300 983113983150983156983154983151 983156983151 983116983141983137983140983141983154983155983144983145983152

983107983151983150983139983141983152983156983155

983124983112983117 625 983113983150983156983141983154983150983137983156983145983151983150983137983148

983112983151983155983152983145983156983137983148983145983156983161

983124983112983117 629 983124983112983117 983113983150983140983157983155983156983154983161

983113983150983156983141983154983150983155983144983145983152

983107983151983150983139983141983150983156983154983137983156983145983151983150

(12 983139983154983141983140983145983156 983144983151983157983154983155)

983113983150983155983156983154983157983139983156983151983154 983141983158983137983148983157983137983156983145983151983150 983151983142

983137983155983155983145983143983150983149983141983150983156983155 983139983137983155983141 983155983156983157983140983145983141983155

983155983145983149983157983148983137983156983145983151983150983155 983154983141983155983141983137983154983139983144

983152983137983152983141983154983155 983152983154983141983155983141983150983156983137983156983145983151983150983155

983141983160983137983149983145983150983137983156983145983151983150 983137983150983140 983151983156983144983141983154 983156983151983151983148983155

983157983155983141983140 983145983150 983156983161983152983145983139983137983148 983155983156983157983140983141983150983156

983152983141983154983142983151983154983149983137983150983139983141 983137983155983155983141983155983155983149983141983150983156

983123983157983154983158983141983161 983145983150983156983141983154983150983155983144983145983152 983152983154983151983158983145983140983141983154983155

983156983151 983137983155983155983141983155983155 983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144

983155983156983157983140983141983150983156 983152983141983154983142983151983154983149983137983150983139983141 983137983150983140

983149983141983137983155983157983154983141 983155983156983157983140983141983150983156

983139983151983149983152983141983156983141983150983139983145983141983155

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983143983154983137983140983157983137983156983145983150983143 983155983141983150983145983151983154983155 983156983151 983154983141983158983145983155983141

983139983157983154983154983145983139983157983148983157983149

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983152983154983151983143983154983137983149 983137983148983157983149983150983145 983156983151 983137983155983155983141983155983155

983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144 983149983137983146983151983154

983152983154983151983143983154983137983149 983152983148983137983139983141983149983141983150983156 983137983150983140

983137983148983145983143983150983149983141983150983156 983156983151 983141983149983152983148983151983161983149983141983150983156

983150983141983141983140983155

Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 4

tolerant of diversity and prepared for a future world as yet undefined This is the hallmark of what we

do as a state comprehensive university

(2)

What is the purposerationale for this program

The proposed BS THM degree is being requested to supplement the existing THM BBA degree

Specifically the request is being motivated by an international partnership proposal that would

annually include 100 entering Chinese sophomore students from SIAS University in Xinzheng

China In addition FHSU has received inquiries from potential Chinese Turkish and Philippine

partners interested in developing a labor force for the hospitality sector of their economies It has

always been the intent of FHSU to grow the THM program at an international level building on

existing relationships as well as developing new ones The proposed THM degree proves to be a

better fit in the development and servicing of certain partnerships at both the national and

international levels than the BBA In part this interest in the BS is based on familiarity and

reputation Most THM degrees are of the BS version and better known than the BBA Studies

continue to show the growth of the China market in terms of the need for hospitality graduates at both

the mid-range and senior level (see appendices G and H) A recent survey of hospitality students

from five countries including the United States revealed that 51 percent of the students chose

hospitality as an international career In addition 65 percent cited China as a consideration for post-

graduate employment China is experiencing unprecedented growth in the THM industry FHSU has

had international partnerships particularly China for well over a decade and this new degree would

better serve the needs of our existing partnerships and open the door for new ones Nationally and

regionally the BS degree would also provide a better fit for articulations with community and

technical colleges across the nation

(3)

What is the student demand for the program

Student demand for the program has been assessed in several ways First FHSU has completed a

comparison analysis to similar universities that offer this type of a degree The schools selected are

comparable to FHSU in size and mission This comparative data was used to calculate the

percentages of students that were associated with the THM programs at each of the similar

institutions By applying the percentages generated to the FHSU student population a projected

estimate of the number of students choosing the new major can be obtained The information is

shown in the table below and represents a conservative prediction because FHSUrsquos linkage to markets

and programming in China and Turkey will attract numbers well beyond what the institutions in this

table are capable of recruiting in the near future Based on information included in the next section

Page 5

estimating the demand for graduates from this type of program it can easily be projected that the

worldwide pool of potential students will grow at a dramatic rate

Tourism and Hospitality Program Student Data

Name of the University Location of the University

Number of

Students at

University

Number of

Students in

THM Major

Percent in

THM

Major

Appalachian State University Boone North Carolina 13000 100 1

Black Hills State University Spearfish South Dakota 5000 70 15

Coastal Carolina University Conway South Carolina 6700 140 2

Ferris State University Big Rapids Michigan 12547 190 15

Fort Lewis College Durango Colorado 4000 72 18

Morgan State University Baltimore Maryland 6438 115 18

Morrisville State College Morrisville New York 3300 500 15

Northeastern State University Tahlequah Oklahoma 9000 85 9

Robert Morris University Moon Township Pennsylvania 5000 150 3

University of Denver Denver Colorado 4300 200 47

University of Findlay Findlay Ohio 4800 100 2

Fort Hays State University Hays KS10000

(domestic)

200

(projected) 2

A rough average from this data indicates a 2 participation rate with a range from 1 to 47 at

these schools Applying this percentage to FHSUrsquos population of 13500 would indicate projected

majors at a minimum of 270 students This number also reflects the expected enrollment of the SIAS

partnership showing some expected attrition

A second source of student demand for this major could come from an existing partnership with the

American Association of State Colleges and Universities (AASCU) Within AASCU a consortium of

domestic universities who have partnered with Chinese universities has issued a special invitation to

FHSU to join this partnership to specifically deliver a 1 + 2 + 1 program in Tourism and Hospitality

Page 6

Management (see Appendix I) Given FHSUrsquos success in China with 3600 students from two major

partners and another 200 Chinese students already on-campus the likelihood of attracting

international students to the new degree is very strong The 1 + 2 + 1 students must choose to study

in Kansas for two years This is important for two reasons First the export of Kansas education will

enhance the economic wealth of the state by virtue of the revenue these students will create Second

several studies conducted by Eduventures for FHSU over the last five years indicate an increasing

student demand for hospitality programming and new areas of interest like wellness facilities

management and casino operations With the savvy application of emerging technologies these new

niche areas can be the choice of students who might not have been a part of the prospective student

market demand in 2007

(4)

What is the demand for graduates of this program

The THM industry is one of the fastest growing industries in the world In the United States (US)

the Bureau of Labor Statistics (BLS) reports that between 2002 and 2011 there was a 10 growth of

jobs in this industry Since March of 2010 the travel industry has created 271000 new jobs and has

created jobs at a pace that has been 26 faster than the rest of the economy Travel and tourism in the

US is a $19 trillion industry and is among the nationrsquos largest employers with over 14 million direct

travel-related jobs The BLS estimates that this industry will grow to employ over 15 million workers

by 2014 Approximately 18 to 20 of this workforce is in managerial professional or marketing

jobs The $133 billion US lodging industry grew from 32000 hotels in 1987 to 49000 today and the

number of hotel brands has increased significantly Internationally travel and tourism provides

approximately 10 of the total world employment In many countries it is the number one industry

The World Tourism Organization estimates that global tourism visitation will grow from 770 million

in 2006 to 16 billion by 2020 China is the big player in this growth According to a major report

completed in 2006 by the World Travel and Tourism Council (WTTC) entitled ldquoThe Impact of Travel

and Tourism on Jobs and the Economy in China Hong Kong and Macaurdquo China alone is expected to

experience 100 million international tourists by 2020 from less than 15 million currently

Approximately 25 or 40 million of the worldrsquos jobs in the industry will be in China (see the articles

in Appendices F and G) It will be the second leading tourist destination in the world Every

company is struggling with finding and retaining a proper labor force Filling key middle-

management positions is very difficult In the post-2008 Olympic world China is aware that it was

not properly prepared in terms of facilities and educated staff This rapid growth and future

projection that China has underestimated its need for hospitality graduates indicates a strong demand

for educated and qualified managers in this industry In fact there is a growing realization that

Page 7

colleges and universities need to work with US hospitality management programs to turn out senior

corporate executives Michael Johnson dean of the Cornell School of Hotel Administration has said

ldquohis school used to be a hospitality school with a business focusrdquo Now he says ldquowersquore a business

school with a hospitality focusrdquo training students for senior corporate management The FHSU BBA

THM will serve this senior corporate management segment of the international marketplace while the

BS THM will serve a more general mid-level management niche

(5)

What are the locational and comparative advantages of the program

The THM industry has a major presence along the I-70 corridor between the cities of Kansas City and

Denver The I-70 Association a trade association of tourism and hospitality management along the I-

70 corridor has sponsored a scholarship in support of the major starting in 2008 The Travel Industry

Association of Kansas (TIAK) is willing to do the same and has provided a letter of support (See

Appendix E) Tourism ranks among the top three industries in all 50 states including Kansas

Unfortunately rural tourism and small business entrepreneurship in terms of destination travel have

not had champions in western Kansas Rural tourism would be part of this new program and

contribute to the economic development of western Kansas The current program has worked with

the Kansas Sampler Foundation in terms of reaching rural communities This is not a feature of the

KSU program and other THM programs offered by privatefor-profit institutions now operating in

Kansas and would serve to further differentiate the focus of each program thereby helping to provide

complementarity but not duplication A listing of existing hospitality and restaurant management

programs operating in the state beyond KSU FHSU and four community colleges (according to

Jacqueline Johnson KBOR Director of Private Postsecondary and Out-of-State Education) includes

the following

American Public University System (Associate in Hospitality Management)

Art Institute of Pittsburgh (Hotel amp Restaurant Management)

Ashford University (Service Management with specializations in Restaurant amp Hospitality)

University of Phoenix (Business ndash Hospitality Management)

Columbia Southern University (Business Administration ndash Hospitality amp Tourism) DeVry University (Hospitality Management)

The state should do everything in its power to compete with these more recent and expensive

programs that have ldquoinvadedrdquo Kansas yet maintain distinctions in programming This request does

that by avoiding dietetics nutrition and other KSU niches In addition the proposed FHSU BS major

would fill the expected regional demand required to meet state-mandated requirements (eg the

Kansas Tourism Initiative) In particular the FHSU program holds the potential to contribute to the

statersquos professional development needs in the travel and tourism industry

Page 8

The competencies that FHSU has developed working with international partners in China will help

market and deliver the BS Likewise FHSUrsquos experience and competencies in offering distance

learning in serving Kansas and beyond will provide a distinctive comparative advantage FHSU and

KSU have the opportunity to help Kansans enroll in more economical Regentsrsquo course work instead

of programming offered by privatefor-profit schools FHSU will serve as a recruiter for these

students and collaborate with KSU to educate students about the affordability of state programs

(6)

What are the characteristics of the students who will participate in this proposed program

Majors in this program will have an interest in acquiring a skill set focusing on topics in tourism and

hospitality management Many will be international students who can contribute to the FHSU goal of

ldquointernationalizing the campus and the curriculumrdquo as defined in the current FHSU Regentsrsquo

Performance Agreement

The admission guidelines are the same for majors in this program as all other FHSU students

Qualified admissions requirements apply to all those domestic students under 21 years of age

International partner students will be required to complete English language standards and academic

standards equal to or exceeding domestic students FHSU will also work to establish articulation

standards for community college coursework both in- and out-of-state to ease the flow of domestic

transfer students A significant number of these students will be adult learners and degree-completers

who need to finish an academic program The existence of the degree should help provide another

opportunity for FHSU to attract degree-completers relative to their potential interest in using

privatefor-profit institutions operating in the state

B Curriculum of the Proposed Program(See affinity diagram in Appendix D)

The Tourism and Hospitality Management major is designed to equip students with the technical and

practical skills required to pursue a career in the hospitality industry Students will develop high quality

in-depth skill sets in the functional areas of business (finance marketing management accounting and

economics) with a focus on tourism and hospitality management

The programrsquos coursework includes the universityrsquos 55-hour general education requirement and 12 hours

of general education cognates This broad array of coursework in the liberal arts will enhance the Tourism

and Hospitality Management (THM) graduatersquos breadth of learning responsible citizenship and cross-

cultural competence In addition courses focusing on international relations analytical abilities and

Page 9

communication skills will prepare the student for the unique needs of the 21 st century workplace and

enhance ldquoemployment securabilityrdquo in a global tourism and hospitality industry The program will include

a 12 hour concentration area This emphasis on workplace development is consistent with the Regentsrsquo

Performance Agreement goal in Foresight 2020

Graduates will be able to apply basic economic and statistical analysis to a variety of THM issues They

will have competency in rational decision processes and the use of groups in decision making The

program will help students understand what ethical behavior is and how ethical dilemmas complicate the

THM workplace They will explore how high ethical standards can be maintained in an organizational

setting Students will understand the global tourism economy and the forms of international business in

global operations and the impact of diverse cultures and global diversity in hospitality management

practices Graduates will be able to present economic and financial problem analysis in a THM context

and recommendations effectively using both written and oral communication formats Students will gain

experience in working effectively as a team member and as a team leader These skill sets will prepare the

THM graduates for entry level management positions in the THM industry an opportunity for their own

THM entrepreneurial efforts or to move into graduate work in THM

Bachelor of Science

Business amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality Management ndash 21 Hours

Core Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Page 10

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours (includes 55 hours of General Education)

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

C Program Faculty

(1) What is the quality of the faculty

The 21-hour business requirements for the Bachelor of Science degree will be taught by the

growing College of Business and Entrepreneurship faculty The current THM full-time faculty is

academically qualified and brings industry experience to the classroom as well as academic

training which allows for a strong connection for the students in terms of content meeting context

The adjuncts who teach within the program are both professionally and academically qualified as

well The following faculty profile for 2011-2012 which combines both full-time and adjunct

faculty for all courses taught over the previous academic year shows about 91 of the instructors

within the College of Business and Entrepreneurship are either academically andor

professionally qualified with approximately two-thirds of that number classified as full-time

andor participating faculty members

Page 11

Faculty Profile 2011-2012

Field of Instruction Number Number Number

Academically Professionally Other Faculty

Qualified Qualified Resources

Accounting 4 0 2

Economics amp Finance 8 2 0

Business Education 2 1 3

InformaticsMIS 8 14 2

General BusinessLaw 1 1 0

Management 10 23 1

Marketing 3 3 0

Tourism amp Hospitality 2 0 0

Total 38 (42) 44 (49) 8 (9)

The Tourism and Hospitality Management major will also require additional faculty who will be based in

China The following is the job description highlighting the required skill set needed to fill this position

Full-time International Faculty Position in Tourism and Hospitality Management

Overview In 2000 FHSU and Sias were the first set of universities approved by the Chinese Ministry of

Education to offer a dual WesternChinese degree in China Currently the institutions offer three joint

bachelor degree options which enroll more than 2200 students Faculty in these positions will teach in

the FHSU BS THM degree program at Sias All instruction and other work is conducted in English so

familiarity with the Chinese language is not required

FHSU seeks academically qualified (AQ) or professionally qualified (PQ) faculty to teach in our

Bachelor of Science in Tourism and Hospitality Management program at Sias International University in

China We seek faculty members who can teach combinations of the following courses

bull THM 620 Principles amp Practices in THM

bull THM 621 Tourism Marketing

bull THM 622 Service Operations

bull THM 623 Meetings Conventions amp Events Management

bull THM 624 Hotel amp Resort Management

bull THM 625 International Hospitality

bull THM XXX Hospitality Information Systems

bull THM XXX Food amp Beverage Management

bull THM XXX Casino Management

bull THM 629 THM Industry Internship

Page 12

Requirements Successful candidates must be US citizens or be eligible for US employment

Additionally each successful candidate must be able to work legally in China by obtaining a work permit

in the Henan Province of China Each position is an annual assignment as a Visiting Professor subject to

annual review with possibility of continuation Salaries and benefits are competitive for qualified

applicants Sias-based faculty members report to the FHSU College of Business and Entrepreneurshiprsquos

International Coordinator

A terminal degree in an appropriate academic area is required and each successful candidate should be

either Academically Qualified (AQ) or Professionally Qualified (PQ) as defined by AACSB

(httpwwwaacsbedu ) AQ applicants are preferred AQ faculty members should have earned terminal

degrees in Tourism and Hospitality Management or a related field (typically a PhD or ABD for fewer

than three years) and should be publishing accordingly A Masterrsquos degree and least five years of

significant tourism and hospitality management responsibilities will also be considered There are some

minor allowable exceptions Priority will be given to candidates with strong teaching and communication

skills Experience with online instructional delivery and course design (Blackboard) is also preferred

Finalists will consent to and successfully complete a criminal background check

(2) How many graduate assistants will serve the program

At this time no graduate student will be required for this program As the program grows graduate

assistants will be needed to assist faculty teaching in the program

D Academic Support

AdvisingStudents in the major will be advised by faculty in the department As the number of students increasessupport staff will be needed for assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping Fort Hays State University studentsfaculty and staff be successful in their personal development The center provides personal counselingservices for guiding personal growth academic success programs for enhancing academic skills andcareer counseling services to assist students and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equal access to the educationalopportunities at Fort Hays State University for persons with disabilities

LibraryForsyth Library is the informationresearch center for the university The library provides access to a fullrange of reference interlibrary loan circulationreserve government documents and special collectionservices The online catalog is accessible on and off campus Current holdings in Forsyth Library and

Page 13

departmental student resource centers meet the needs of the proposed program The only need for libraryresources will be the purchase of journal and similar publications to support student and faculty research

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes the reference desk a technologyassistance center a presentation area a dimensional mediated instruction area distributed learningspaces and smart study rooms

Center for Teaching Excellence and Learning Technologies (CTELT)CTELT assists faculty with the convergence of information technologies into digital formats Numerousworkshops are offered throughout the year to provide facultystaff with opportunities to develop skillsand enhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework through asynchronous and synchronousmodes The Virtual College serves over 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required to own a tabletlaptop computer aswell The entire FHSU campus has wireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearning technologies

International Student Services

The office provides a detailed orientation for all incoming international students Topics includeimmigration maintaining status services provided culture shock medical needs academics andprogramming and events offered by the university

E Facilities and Equipment

No additional facilities or equipment are needed domestically Arrangements will be made with

international partners to provide classroom and office facilities

F Program Review Assessment and Accreditation

Both the program goals and specific course objectives will be evaluated annually The programrsquos affinity

diagram in Appendix D contains expected learning outcomes assessment approaches and methods for

review

Page 14

Section Three Appendices

Appendix A Summary of Proposed Academic Program

Existing Major Under New Degree Request ndash Fort Hays State UniversityBS Tourism and Hospitality Management (THM)

Criteria Program Summary

1 Program Identification

CIP

CIP 520901

Program 401-0511 Tourism and Hospitality Management

2 Academic Unit Department of Management and Marketing

3 Program Description The proposed BS THM degree is being requested to supplement theexisting THM BBA degree The request was initiated by aninternational partnership proposal that would annually include 100entering Chinese sophomore students from SIAS University inXinzheng China The University has also recent inquiries frompotential Chinese Turkish and Philippine partners It has alwaysbeen the intent of FHSU to grow the THM program at aninternational level building on existing relationships as well asdeveloping new ones The proposed THM degree proves to be abetter fit in the development and servicing of certain partnerships atboth the national and international levels Studies continue to showthe growth of the China market in terms of the need for hospitalitygraduates (see appendices G and H) A recent survey of hospitalitystudents from five countries including the United States revealedthat 51 percent of the students chose hospitality for the opportunity tohave an international career In addition 65 percent cited China as aconsideration for post-graduate employment China is experiencingunprecedented growth in the THM industry FHSU has hadinternational partnerships particularly China for well over a decadeand this new degree would better serve the needs of our existingpartnerships and open the door for new ones Nationally andregionally the BS degree would also provide a better fit forarticulations with community and technical colleges across the nation

4 DemandNeed for theProgram

The THM industry is one of the fastest growing industries in theworld In the United States (US) the Bureau of Labor Statistics(BLS) reports that between 2002 and 2011 there was a 10 growth of jobs in this industry Since March of 2010 the travel industry hascreated 271000 new jobs and has created jobs at a pace that has been26 faster than the rest of the economy Travel and tourism in the USis a $19 trillion industry and is among the nationrsquos largest employerswith over 14 million direct travel-related jobs The BLS estimates thatthis industry will grow to employ over 15 million workers by 2014Approximately 18 to 20 of this workforce is in managerial

Page 15

professional or marketing jobs The $133 billion US lodgingindustry grew from 32000 hotels in 1987 to 49000 today and thenumber of hotel brands has increased significantly Internationallytravel and tourism provides approximately 10 of the total worldemployment In many countries it is the number one industry TheWorld Tourism Organization estimates that global tourism visitationwill grow from 770 million in 2006 to 16 billion by 2020 China isthe big player in this growth According to a major report completedin 2006 by the World Travel and Tourism Council (WTTC) entitledldquoThe Impact of Travel and Tourism on Jobs and the Economy inChina Hong Kong and Macaurdquo China alone is expected toexperience 100 million international tourists by 2020 from less than15 million currently Approximately 25 or 40 million of theworldrsquos jobs in the industry will be in China (see the articles inappendices G and H) It will be the second leading tourist destinationin the world Every company is struggling with finding and retaininga proper labor force Filling key middle-management positions is verydifficult In the post-2008 Olympic world China is aware that it wasnot properly prepared in terms of facilities and educated staff Thisrapid growth and future projection that China has underestimated itsneed for hospitality graduates indicates a strong demand for educatedand qualified managers in this industry In fact there is a growingrealization that colleges and universities need to work with UShospitality management programs to turn out senior corporateexecutives Michael Johnson dean of the Cornell School of HotelAdministration has said ldquohis school used to be a hospitality schoolwith a business focusrdquo Now he says ldquowersquore a business school with ahospitality focusrdquo training students for senior corporate managementThe FHSU BBA THM will serve this senior corporate managementsegment of the international marketplace while the BS THM willserve a more general mid-level management niche

This program will meet the needs of both international students aswell as domestic students within the state of Kansas Internationalstudents desiring an education in THM will have an opportunity togain an American business degree with this major including practicalwork experience in an internship The THM industry has a majorpresence along the I-70 corridor between the cities of Kansas City andDenver This major will provide the needed managers in Kansas forthis growing industry The I-70 Association a trade association oftourism and hospitality management from the I-70 corridor hassponsored a scholarship in support of the major starting in 2008 TheTHM industry employees a significant number of minority workersThis creates a special opportunity and need for minority managers inthe THM industry The proposed degree will continue to align withthe goal for FHSU to attract Hispanic students from southwestKansas

Tourism ranks among the top three industries in all 50 statesincluding Kansas According to the US Travel Data Center inWashington DC tourism generates over $2 billion every year for

Page 16

the state of Kansas Additionally the US Travel and TourismAdministration states that tourism greatly surpasses all otherindustries in generating foreign spending in the US estimations arethat this field generates over $50 billion in foreign money annually

Given the recent dramatic increases in the need for hospitality andtourism expertise there is a strong and growing regional nationaland international demand for students with hospitality and tourismskills and knowledge This proposed major would fill the expectedregional demand required to meet state-mandated requirements (egthe Kansas Tourism Initiative) as well as anticipated strong demandfrom domestic and international markets

Student demand for the program has been assessed in several waysFirst FHSU has completed a comparison analysis to similaruniversities that offer this type of a degree The schools selected arecomparable to FHSU in size and mission This comparative data wasused to calculate the percentages of students that were associated withthe THM programs at each of the similar institutions By applying thepercentages generated to the FHSU student population a projectedestimate of the number of students choosing the new major can beobtained The information is shown in the proposal and represents aconservative prediction because FHSUrsquos linkage to markets andprogramming in China and Turkey will attract numbers well beyondwhat the institutions in the table located in the proposal are capable ofrecruiting in the near future Based on information included in theproposal it can easily be projected that the worldwide pool ofpotential students will grow at a dramatic rate

Relationship with FHSU Performance Agreements

INSTITUTIONAL GOAL 3 Internationalize the campus andcurriculumThe tourism and hospitality major will consistently stress theimportance of the global environment to the service industry

5 ComparativeLocational

Advantage

The proposed major would fill the expected regional demand requiredto meet state-mandated requirements (eg the Kansas TourismInitiative) The major and its courses conform to the standardsrecommended by the Kansas Tourism Initiative Kansas Secretary ofRevenue and Former Kansas Senator Nick Jordan has expressedinterest in the earlier FHSU program and its potential to contribute tothe statersquos professional development needs in the travel and tourismindustry

The competencies that FHSU has developed working withinternational partners in China will help market and deliver the BSLikewise FHSUrsquos experience and competencies in offering distancelearning will provide a distinctive comparative advantage

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

Page 21

THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

Page 22

OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

Page 23

Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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983106983123983085983124983112983117 983111983154983137983140983157983137983156983141983155

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983137983138983145983148983145983156983145983141983155

983109983142983142983141983139983156983145983158983141 983107983151983149983149983157983150983145983139983137983156983151983154983155

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983145983150983156983141983154983152983141983154983155983151983150983137983148 983152983154983141983155983141983150983156983137983156983145983151983150983137983148

983155983147983145983148983148983155 983137983154983141 983154983141983153983157983145983154983141983140 983142983151983154 983141983158983141983154983161

983144983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983152983154983151983142983141983155983155983145983151983150983137983148

983109983142983142983141983139983156983145983158983141 983116983141983137983140983141983154983155

983112983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983152983154983151983142983141983155983155983145983151983150983137983148983155 983141983150983143983137983143983141 983145983150 983137

983158983137983154983145983141983156983161 983151983142 983148983141983137983140983141983154983155983144983145983152

983137983139983156983145983158983145983156983145983141983155 983156983151 983139983154983141983137983156983141

983145983150983150983151983158983137983156983145983151983150 983137983150983140 983158983137983148983157983141

983124983141983137983149983138983157983145983148983140983141983154983155

983107983151983151983154983140983145983150983137983156983145983151983150 983151983142 983141983142983142983151983154983156 983142983151983154

983151983157983156983155983156983137983150983140983145983150983143 983144983151983155983152983145983156983137983148983145983156983161

983155983141983154983158983145983139983141 983154983141983153983157983145983154983141983155 983141983142983142983141983139983156983145983158983141

983156983141983137983149983159983151983154983147 983155983147983145983148983148983155

983127983151983154983148983140983085983107983148983137983155983155 983123983141983154983158983145983139983141

983120983154983151983158983145983140983141983154983155

983117983141983141983156983145983150983143 983139983157983155983156983151983149983141983154 983150983141983141983140983155 983145983155

983137983150 983145983150983156983141983143983154983137983148 983139983151983149983152983151983150983141983150983156 983151983142

983152983154983151983142983141983155983155983145983151983150983137983148 983144983151983155983152983145983156983137983148983145983156983161

983149983137983150983137983143983141983149983141983150983156

983109983142983142983141983139983156983145983158983141 983156983151983157983154983145983155983149 983137983150983140

983144983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983143983154983137983140983157983137983156983141983155 983159983145983148983148 983141983160983144983145983138983145983156 983156983144983141

983142983151983148983148983151983159983145983150983143 983151983157983156983139983151983149983141983155

1 983113983140983141983150983156983145983142983161 983137983150983140 983152983154983141983155983141983150983156

983152983141983154983155983151983150983137983148 983152983141983154983155983152983141983139983156983145983158983141 983137983150983140

983139983151983150983155983145983140983141983154 983156983144983141 983158983145983141983159983155 983151983142

983151983156983144983141983154983155

2 983113983150983139983151983154983152983151983154983137983156983141 983137983152983152983154983151983152983154983145983137983156983141

983140983137983156983137 983137983150983140 983140983141983155983139983154983145983138983141

983152983154983151983139983141983155983155983141983155

3 983125983150983140983141983154983155983156983137983150983140 983156983144983141 983145983150983142983148983157983141983150983139983141

983151983142 983139983151983150983156983141983160983156

4 A983155983155983141983155983155 983139983151983150983139983148983157983155983145983151983150983155

983145983149983152983148983145983139983137983156983145983151983150983155 983137983150983140

983139983151983150983155983141983153983157983141983150983139983141983155 983151983142 983140983141983139983145983155983145983151983150983155

5 983108983145983155983152983148983137983161 983152983154983151983142983141983155983155983145983151983150983137983148

983152983154983141983155983141983150983156983137983156983145983151983150 983151983142 983155983141983148983142 983137983150983140

983139983148983145983141983150983156

6 983108983141983149983151983150983155983156983154983137983156983141 983137983140983141983153983157983137983156983141

983152983148983137983150983150983145983150983143 983137983150983140 983152983154983141983152983137983154983137983156983145983151983150

7 983120983154983151983158983145983140983141 983141983142983142983141983139983156983145983158983141 983158983145983155983157983137983148

983139983151983149983149983157983150983145983139983137983156983145983151983150

8 983107983148983141983137983154983148983161 983155983156983154983157983139983156983157983154983141 983137983150983140

983151983154983143983137983150983145983162983141 983139983151983149983149983157983150983145983139983137983156983145983151983150983155

983156983151 983141983150983143983137983143983141 983137983157983140983145983141983150983139983141

9 983113983150983139983151983154983152983151983154983137983156983141

983141983150983156983154983141983152983154983141983150983141983157983154983145983137983148 983156983144983145983150983147983145983150983143

10 983117983151983140983141983148 983156983154983137983145983156983155 983151983142 983155983157983139983139983141983155983155983142983157983148

983148983141983137983140983141983154983155 983156983151 983145983150983142983148983157983141983150983139983141

983151983156983144983141983154983155

11 A983152983152983154983141983139983145983137983156983141 983140983145983158983141983154983155983145983156983161

12 983108983141983149983151983150983155983156983154983137983156983141 983141983156983144983145983139983137983148

983137983159983137983154983141983150983141983155983155 983137983150983140 983138983141983144983137983158983145983151983154

13 983108983141983158983141983148983151983152 983137983150983140 983142983151983148983148983151983159

983152983154983151983146983141983139983156 983143983151983137983148983155

14 A983148983145983143983150 983153983157983137983148983145983156983161 983137983150983140 983153983157983137983150983156983145983156983161

983151983142 983159983151983154983147 983159983145983156983144 983152983154983151983146983141983139983156

983143983151983137983148983155

15 983106983157983145983148983140 983145983150983156983141983154983152983141983154983155983151983150983137983148

983154983141983148983137983156983145983151983150983155983144983145983152983155 983159983145983156983144983145983150 983137983150983140

983137983139983154983151983155983155 983156983141983137983149983155

16 983117983151983140983141983148 983159983151983154983148983140983085983139983148983137983155983155 983155983141983154983158983145983139983141

983106983157983155983145983150983141983155983155 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

983117983111983124 101 983113983150983156983154983151 983156983151 983106983157983155983145983150983141983155983155

983117983111983124 301 983117983143983156 983120983154983145983150983139983145983152983148983141983155

983117983111983124 611 983112983157983149983137983150 983122983141983155983151983157983154983139983141 983117983143983156

A983107983107983124 203 983120983154983145983150983139983145983152983148983141983155 983151983142 A983139983139983156 983113

983106983107983119983117 301 983106983157983155983145983150983141983155983155 983107983151983149983149

983111983106983125983123 204 983106983157983155983145983150983141983155983155 983116983137983159 983113

983113983118983124 250 983113983150983156983154983151 983156983151 983127983141983138 983108983141983158

983124983112983117 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

983124983112983117 620 983120983154983145983150983139983145983152983148983141983155 amp 983120983154983137983139983156983145983139983141983155

983145983150 983124983112983117

983124983112983117 621 983124983151983157983154983145983155983149 983117983137983154983147983141983156983145983150983143

983124983112983117 622 983123983141983154983158983145983139983141 983119983152983141983154983137983156983145983151983150983155

983124983112983117 983128983128983128 983112983151983155983152983145983156983137983148983145983156983161

983113983150983142983151983154983149983137983156983145983151983150 983123983161983155983156983141983149983155

983116983108983122983123 300 983113983150983156983154983151 983156983151 983116983141983137983140983141983154983155983144983145983152

983107983151983150983139983141983152983156983155

983124983112983117 625 983113983150983156983141983154983150983137983156983145983151983150983137983148

983112983151983155983152983145983156983137983148983145983156983161

983124983112983117 629 983124983112983117 983113983150983140983157983155983156983154983161

983113983150983156983141983154983150983155983144983145983152

983107983151983150983139983141983150983156983154983137983156983145983151983150

(12 983139983154983141983140983145983156 983144983151983157983154983155)

983113983150983155983156983154983157983139983156983151983154 983141983158983137983148983157983137983156983145983151983150 983151983142

983137983155983155983145983143983150983149983141983150983156983155 983139983137983155983141 983155983156983157983140983145983141983155

983155983145983149983157983148983137983156983145983151983150983155 983154983141983155983141983137983154983139983144

983152983137983152983141983154983155 983152983154983141983155983141983150983156983137983156983145983151983150983155

983141983160983137983149983145983150983137983156983145983151983150 983137983150983140 983151983156983144983141983154 983156983151983151983148983155

983157983155983141983140 983145983150 983156983161983152983145983139983137983148 983155983156983157983140983141983150983156

983152983141983154983142983151983154983149983137983150983139983141 983137983155983155983141983155983155983149983141983150983156

983123983157983154983158983141983161 983145983150983156983141983154983150983155983144983145983152 983152983154983151983158983145983140983141983154983155

983156983151 983137983155983155983141983155983155 983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144

983155983156983157983140983141983150983156 983152983141983154983142983151983154983149983137983150983139983141 983137983150983140

983149983141983137983155983157983154983141 983155983156983157983140983141983150983156

983139983151983149983152983141983156983141983150983139983145983141983155

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983143983154983137983140983157983137983156983145983150983143 983155983141983150983145983151983154983155 983156983151 983154983141983158983145983155983141

983139983157983154983154983145983139983157983148983157983149

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983152983154983151983143983154983137983149 983137983148983157983149983150983145 983156983151 983137983155983155983141983155983155

983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144 983149983137983146983151983154

983152983154983151983143983154983137983149 983152983148983137983139983141983149983141983150983156 983137983150983140

983137983148983145983143983150983149983141983150983156 983156983151 983141983149983152983148983151983161983149983141983150983156

983150983141983141983140983155

Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 5

estimating the demand for graduates from this type of program it can easily be projected that the

worldwide pool of potential students will grow at a dramatic rate

Tourism and Hospitality Program Student Data

Name of the University Location of the University

Number of

Students at

University

Number of

Students in

THM Major

Percent in

THM

Major

Appalachian State University Boone North Carolina 13000 100 1

Black Hills State University Spearfish South Dakota 5000 70 15

Coastal Carolina University Conway South Carolina 6700 140 2

Ferris State University Big Rapids Michigan 12547 190 15

Fort Lewis College Durango Colorado 4000 72 18

Morgan State University Baltimore Maryland 6438 115 18

Morrisville State College Morrisville New York 3300 500 15

Northeastern State University Tahlequah Oklahoma 9000 85 9

Robert Morris University Moon Township Pennsylvania 5000 150 3

University of Denver Denver Colorado 4300 200 47

University of Findlay Findlay Ohio 4800 100 2

Fort Hays State University Hays KS10000

(domestic)

200

(projected) 2

A rough average from this data indicates a 2 participation rate with a range from 1 to 47 at

these schools Applying this percentage to FHSUrsquos population of 13500 would indicate projected

majors at a minimum of 270 students This number also reflects the expected enrollment of the SIAS

partnership showing some expected attrition

A second source of student demand for this major could come from an existing partnership with the

American Association of State Colleges and Universities (AASCU) Within AASCU a consortium of

domestic universities who have partnered with Chinese universities has issued a special invitation to

FHSU to join this partnership to specifically deliver a 1 + 2 + 1 program in Tourism and Hospitality

Page 6

Management (see Appendix I) Given FHSUrsquos success in China with 3600 students from two major

partners and another 200 Chinese students already on-campus the likelihood of attracting

international students to the new degree is very strong The 1 + 2 + 1 students must choose to study

in Kansas for two years This is important for two reasons First the export of Kansas education will

enhance the economic wealth of the state by virtue of the revenue these students will create Second

several studies conducted by Eduventures for FHSU over the last five years indicate an increasing

student demand for hospitality programming and new areas of interest like wellness facilities

management and casino operations With the savvy application of emerging technologies these new

niche areas can be the choice of students who might not have been a part of the prospective student

market demand in 2007

(4)

What is the demand for graduates of this program

The THM industry is one of the fastest growing industries in the world In the United States (US)

the Bureau of Labor Statistics (BLS) reports that between 2002 and 2011 there was a 10 growth of

jobs in this industry Since March of 2010 the travel industry has created 271000 new jobs and has

created jobs at a pace that has been 26 faster than the rest of the economy Travel and tourism in the

US is a $19 trillion industry and is among the nationrsquos largest employers with over 14 million direct

travel-related jobs The BLS estimates that this industry will grow to employ over 15 million workers

by 2014 Approximately 18 to 20 of this workforce is in managerial professional or marketing

jobs The $133 billion US lodging industry grew from 32000 hotels in 1987 to 49000 today and the

number of hotel brands has increased significantly Internationally travel and tourism provides

approximately 10 of the total world employment In many countries it is the number one industry

The World Tourism Organization estimates that global tourism visitation will grow from 770 million

in 2006 to 16 billion by 2020 China is the big player in this growth According to a major report

completed in 2006 by the World Travel and Tourism Council (WTTC) entitled ldquoThe Impact of Travel

and Tourism on Jobs and the Economy in China Hong Kong and Macaurdquo China alone is expected to

experience 100 million international tourists by 2020 from less than 15 million currently

Approximately 25 or 40 million of the worldrsquos jobs in the industry will be in China (see the articles

in Appendices F and G) It will be the second leading tourist destination in the world Every

company is struggling with finding and retaining a proper labor force Filling key middle-

management positions is very difficult In the post-2008 Olympic world China is aware that it was

not properly prepared in terms of facilities and educated staff This rapid growth and future

projection that China has underestimated its need for hospitality graduates indicates a strong demand

for educated and qualified managers in this industry In fact there is a growing realization that

Page 7

colleges and universities need to work with US hospitality management programs to turn out senior

corporate executives Michael Johnson dean of the Cornell School of Hotel Administration has said

ldquohis school used to be a hospitality school with a business focusrdquo Now he says ldquowersquore a business

school with a hospitality focusrdquo training students for senior corporate management The FHSU BBA

THM will serve this senior corporate management segment of the international marketplace while the

BS THM will serve a more general mid-level management niche

(5)

What are the locational and comparative advantages of the program

The THM industry has a major presence along the I-70 corridor between the cities of Kansas City and

Denver The I-70 Association a trade association of tourism and hospitality management along the I-

70 corridor has sponsored a scholarship in support of the major starting in 2008 The Travel Industry

Association of Kansas (TIAK) is willing to do the same and has provided a letter of support (See

Appendix E) Tourism ranks among the top three industries in all 50 states including Kansas

Unfortunately rural tourism and small business entrepreneurship in terms of destination travel have

not had champions in western Kansas Rural tourism would be part of this new program and

contribute to the economic development of western Kansas The current program has worked with

the Kansas Sampler Foundation in terms of reaching rural communities This is not a feature of the

KSU program and other THM programs offered by privatefor-profit institutions now operating in

Kansas and would serve to further differentiate the focus of each program thereby helping to provide

complementarity but not duplication A listing of existing hospitality and restaurant management

programs operating in the state beyond KSU FHSU and four community colleges (according to

Jacqueline Johnson KBOR Director of Private Postsecondary and Out-of-State Education) includes

the following

American Public University System (Associate in Hospitality Management)

Art Institute of Pittsburgh (Hotel amp Restaurant Management)

Ashford University (Service Management with specializations in Restaurant amp Hospitality)

University of Phoenix (Business ndash Hospitality Management)

Columbia Southern University (Business Administration ndash Hospitality amp Tourism) DeVry University (Hospitality Management)

The state should do everything in its power to compete with these more recent and expensive

programs that have ldquoinvadedrdquo Kansas yet maintain distinctions in programming This request does

that by avoiding dietetics nutrition and other KSU niches In addition the proposed FHSU BS major

would fill the expected regional demand required to meet state-mandated requirements (eg the

Kansas Tourism Initiative) In particular the FHSU program holds the potential to contribute to the

statersquos professional development needs in the travel and tourism industry

Page 8

The competencies that FHSU has developed working with international partners in China will help

market and deliver the BS Likewise FHSUrsquos experience and competencies in offering distance

learning in serving Kansas and beyond will provide a distinctive comparative advantage FHSU and

KSU have the opportunity to help Kansans enroll in more economical Regentsrsquo course work instead

of programming offered by privatefor-profit schools FHSU will serve as a recruiter for these

students and collaborate with KSU to educate students about the affordability of state programs

(6)

What are the characteristics of the students who will participate in this proposed program

Majors in this program will have an interest in acquiring a skill set focusing on topics in tourism and

hospitality management Many will be international students who can contribute to the FHSU goal of

ldquointernationalizing the campus and the curriculumrdquo as defined in the current FHSU Regentsrsquo

Performance Agreement

The admission guidelines are the same for majors in this program as all other FHSU students

Qualified admissions requirements apply to all those domestic students under 21 years of age

International partner students will be required to complete English language standards and academic

standards equal to or exceeding domestic students FHSU will also work to establish articulation

standards for community college coursework both in- and out-of-state to ease the flow of domestic

transfer students A significant number of these students will be adult learners and degree-completers

who need to finish an academic program The existence of the degree should help provide another

opportunity for FHSU to attract degree-completers relative to their potential interest in using

privatefor-profit institutions operating in the state

B Curriculum of the Proposed Program(See affinity diagram in Appendix D)

The Tourism and Hospitality Management major is designed to equip students with the technical and

practical skills required to pursue a career in the hospitality industry Students will develop high quality

in-depth skill sets in the functional areas of business (finance marketing management accounting and

economics) with a focus on tourism and hospitality management

The programrsquos coursework includes the universityrsquos 55-hour general education requirement and 12 hours

of general education cognates This broad array of coursework in the liberal arts will enhance the Tourism

and Hospitality Management (THM) graduatersquos breadth of learning responsible citizenship and cross-

cultural competence In addition courses focusing on international relations analytical abilities and

Page 9

communication skills will prepare the student for the unique needs of the 21 st century workplace and

enhance ldquoemployment securabilityrdquo in a global tourism and hospitality industry The program will include

a 12 hour concentration area This emphasis on workplace development is consistent with the Regentsrsquo

Performance Agreement goal in Foresight 2020

Graduates will be able to apply basic economic and statistical analysis to a variety of THM issues They

will have competency in rational decision processes and the use of groups in decision making The

program will help students understand what ethical behavior is and how ethical dilemmas complicate the

THM workplace They will explore how high ethical standards can be maintained in an organizational

setting Students will understand the global tourism economy and the forms of international business in

global operations and the impact of diverse cultures and global diversity in hospitality management

practices Graduates will be able to present economic and financial problem analysis in a THM context

and recommendations effectively using both written and oral communication formats Students will gain

experience in working effectively as a team member and as a team leader These skill sets will prepare the

THM graduates for entry level management positions in the THM industry an opportunity for their own

THM entrepreneurial efforts or to move into graduate work in THM

Bachelor of Science

Business amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality Management ndash 21 Hours

Core Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Page 10

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours (includes 55 hours of General Education)

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

C Program Faculty

(1) What is the quality of the faculty

The 21-hour business requirements for the Bachelor of Science degree will be taught by the

growing College of Business and Entrepreneurship faculty The current THM full-time faculty is

academically qualified and brings industry experience to the classroom as well as academic

training which allows for a strong connection for the students in terms of content meeting context

The adjuncts who teach within the program are both professionally and academically qualified as

well The following faculty profile for 2011-2012 which combines both full-time and adjunct

faculty for all courses taught over the previous academic year shows about 91 of the instructors

within the College of Business and Entrepreneurship are either academically andor

professionally qualified with approximately two-thirds of that number classified as full-time

andor participating faculty members

Page 11

Faculty Profile 2011-2012

Field of Instruction Number Number Number

Academically Professionally Other Faculty

Qualified Qualified Resources

Accounting 4 0 2

Economics amp Finance 8 2 0

Business Education 2 1 3

InformaticsMIS 8 14 2

General BusinessLaw 1 1 0

Management 10 23 1

Marketing 3 3 0

Tourism amp Hospitality 2 0 0

Total 38 (42) 44 (49) 8 (9)

The Tourism and Hospitality Management major will also require additional faculty who will be based in

China The following is the job description highlighting the required skill set needed to fill this position

Full-time International Faculty Position in Tourism and Hospitality Management

Overview In 2000 FHSU and Sias were the first set of universities approved by the Chinese Ministry of

Education to offer a dual WesternChinese degree in China Currently the institutions offer three joint

bachelor degree options which enroll more than 2200 students Faculty in these positions will teach in

the FHSU BS THM degree program at Sias All instruction and other work is conducted in English so

familiarity with the Chinese language is not required

FHSU seeks academically qualified (AQ) or professionally qualified (PQ) faculty to teach in our

Bachelor of Science in Tourism and Hospitality Management program at Sias International University in

China We seek faculty members who can teach combinations of the following courses

bull THM 620 Principles amp Practices in THM

bull THM 621 Tourism Marketing

bull THM 622 Service Operations

bull THM 623 Meetings Conventions amp Events Management

bull THM 624 Hotel amp Resort Management

bull THM 625 International Hospitality

bull THM XXX Hospitality Information Systems

bull THM XXX Food amp Beverage Management

bull THM XXX Casino Management

bull THM 629 THM Industry Internship

Page 12

Requirements Successful candidates must be US citizens or be eligible for US employment

Additionally each successful candidate must be able to work legally in China by obtaining a work permit

in the Henan Province of China Each position is an annual assignment as a Visiting Professor subject to

annual review with possibility of continuation Salaries and benefits are competitive for qualified

applicants Sias-based faculty members report to the FHSU College of Business and Entrepreneurshiprsquos

International Coordinator

A terminal degree in an appropriate academic area is required and each successful candidate should be

either Academically Qualified (AQ) or Professionally Qualified (PQ) as defined by AACSB

(httpwwwaacsbedu ) AQ applicants are preferred AQ faculty members should have earned terminal

degrees in Tourism and Hospitality Management or a related field (typically a PhD or ABD for fewer

than three years) and should be publishing accordingly A Masterrsquos degree and least five years of

significant tourism and hospitality management responsibilities will also be considered There are some

minor allowable exceptions Priority will be given to candidates with strong teaching and communication

skills Experience with online instructional delivery and course design (Blackboard) is also preferred

Finalists will consent to and successfully complete a criminal background check

(2) How many graduate assistants will serve the program

At this time no graduate student will be required for this program As the program grows graduate

assistants will be needed to assist faculty teaching in the program

D Academic Support

AdvisingStudents in the major will be advised by faculty in the department As the number of students increasessupport staff will be needed for assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping Fort Hays State University studentsfaculty and staff be successful in their personal development The center provides personal counselingservices for guiding personal growth academic success programs for enhancing academic skills andcareer counseling services to assist students and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equal access to the educationalopportunities at Fort Hays State University for persons with disabilities

LibraryForsyth Library is the informationresearch center for the university The library provides access to a fullrange of reference interlibrary loan circulationreserve government documents and special collectionservices The online catalog is accessible on and off campus Current holdings in Forsyth Library and

Page 13

departmental student resource centers meet the needs of the proposed program The only need for libraryresources will be the purchase of journal and similar publications to support student and faculty research

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes the reference desk a technologyassistance center a presentation area a dimensional mediated instruction area distributed learningspaces and smart study rooms

Center for Teaching Excellence and Learning Technologies (CTELT)CTELT assists faculty with the convergence of information technologies into digital formats Numerousworkshops are offered throughout the year to provide facultystaff with opportunities to develop skillsand enhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework through asynchronous and synchronousmodes The Virtual College serves over 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required to own a tabletlaptop computer aswell The entire FHSU campus has wireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearning technologies

International Student Services

The office provides a detailed orientation for all incoming international students Topics includeimmigration maintaining status services provided culture shock medical needs academics andprogramming and events offered by the university

E Facilities and Equipment

No additional facilities or equipment are needed domestically Arrangements will be made with

international partners to provide classroom and office facilities

F Program Review Assessment and Accreditation

Both the program goals and specific course objectives will be evaluated annually The programrsquos affinity

diagram in Appendix D contains expected learning outcomes assessment approaches and methods for

review

Page 14

Section Three Appendices

Appendix A Summary of Proposed Academic Program

Existing Major Under New Degree Request ndash Fort Hays State UniversityBS Tourism and Hospitality Management (THM)

Criteria Program Summary

1 Program Identification

CIP

CIP 520901

Program 401-0511 Tourism and Hospitality Management

2 Academic Unit Department of Management and Marketing

3 Program Description The proposed BS THM degree is being requested to supplement theexisting THM BBA degree The request was initiated by aninternational partnership proposal that would annually include 100entering Chinese sophomore students from SIAS University inXinzheng China The University has also recent inquiries frompotential Chinese Turkish and Philippine partners It has alwaysbeen the intent of FHSU to grow the THM program at aninternational level building on existing relationships as well asdeveloping new ones The proposed THM degree proves to be abetter fit in the development and servicing of certain partnerships atboth the national and international levels Studies continue to showthe growth of the China market in terms of the need for hospitalitygraduates (see appendices G and H) A recent survey of hospitalitystudents from five countries including the United States revealedthat 51 percent of the students chose hospitality for the opportunity tohave an international career In addition 65 percent cited China as aconsideration for post-graduate employment China is experiencingunprecedented growth in the THM industry FHSU has hadinternational partnerships particularly China for well over a decadeand this new degree would better serve the needs of our existingpartnerships and open the door for new ones Nationally andregionally the BS degree would also provide a better fit forarticulations with community and technical colleges across the nation

4 DemandNeed for theProgram

The THM industry is one of the fastest growing industries in theworld In the United States (US) the Bureau of Labor Statistics(BLS) reports that between 2002 and 2011 there was a 10 growth of jobs in this industry Since March of 2010 the travel industry hascreated 271000 new jobs and has created jobs at a pace that has been26 faster than the rest of the economy Travel and tourism in the USis a $19 trillion industry and is among the nationrsquos largest employerswith over 14 million direct travel-related jobs The BLS estimates thatthis industry will grow to employ over 15 million workers by 2014Approximately 18 to 20 of this workforce is in managerial

Page 15

professional or marketing jobs The $133 billion US lodgingindustry grew from 32000 hotels in 1987 to 49000 today and thenumber of hotel brands has increased significantly Internationallytravel and tourism provides approximately 10 of the total worldemployment In many countries it is the number one industry TheWorld Tourism Organization estimates that global tourism visitationwill grow from 770 million in 2006 to 16 billion by 2020 China isthe big player in this growth According to a major report completedin 2006 by the World Travel and Tourism Council (WTTC) entitledldquoThe Impact of Travel and Tourism on Jobs and the Economy inChina Hong Kong and Macaurdquo China alone is expected toexperience 100 million international tourists by 2020 from less than15 million currently Approximately 25 or 40 million of theworldrsquos jobs in the industry will be in China (see the articles inappendices G and H) It will be the second leading tourist destinationin the world Every company is struggling with finding and retaininga proper labor force Filling key middle-management positions is verydifficult In the post-2008 Olympic world China is aware that it wasnot properly prepared in terms of facilities and educated staff Thisrapid growth and future projection that China has underestimated itsneed for hospitality graduates indicates a strong demand for educatedand qualified managers in this industry In fact there is a growingrealization that colleges and universities need to work with UShospitality management programs to turn out senior corporateexecutives Michael Johnson dean of the Cornell School of HotelAdministration has said ldquohis school used to be a hospitality schoolwith a business focusrdquo Now he says ldquowersquore a business school with ahospitality focusrdquo training students for senior corporate managementThe FHSU BBA THM will serve this senior corporate managementsegment of the international marketplace while the BS THM willserve a more general mid-level management niche

This program will meet the needs of both international students aswell as domestic students within the state of Kansas Internationalstudents desiring an education in THM will have an opportunity togain an American business degree with this major including practicalwork experience in an internship The THM industry has a majorpresence along the I-70 corridor between the cities of Kansas City andDenver This major will provide the needed managers in Kansas forthis growing industry The I-70 Association a trade association oftourism and hospitality management from the I-70 corridor hassponsored a scholarship in support of the major starting in 2008 TheTHM industry employees a significant number of minority workersThis creates a special opportunity and need for minority managers inthe THM industry The proposed degree will continue to align withthe goal for FHSU to attract Hispanic students from southwestKansas

Tourism ranks among the top three industries in all 50 statesincluding Kansas According to the US Travel Data Center inWashington DC tourism generates over $2 billion every year for

Page 16

the state of Kansas Additionally the US Travel and TourismAdministration states that tourism greatly surpasses all otherindustries in generating foreign spending in the US estimations arethat this field generates over $50 billion in foreign money annually

Given the recent dramatic increases in the need for hospitality andtourism expertise there is a strong and growing regional nationaland international demand for students with hospitality and tourismskills and knowledge This proposed major would fill the expectedregional demand required to meet state-mandated requirements (egthe Kansas Tourism Initiative) as well as anticipated strong demandfrom domestic and international markets

Student demand for the program has been assessed in several waysFirst FHSU has completed a comparison analysis to similaruniversities that offer this type of a degree The schools selected arecomparable to FHSU in size and mission This comparative data wasused to calculate the percentages of students that were associated withthe THM programs at each of the similar institutions By applying thepercentages generated to the FHSU student population a projectedestimate of the number of students choosing the new major can beobtained The information is shown in the proposal and represents aconservative prediction because FHSUrsquos linkage to markets andprogramming in China and Turkey will attract numbers well beyondwhat the institutions in the table located in the proposal are capable ofrecruiting in the near future Based on information included in theproposal it can easily be projected that the worldwide pool ofpotential students will grow at a dramatic rate

Relationship with FHSU Performance Agreements

INSTITUTIONAL GOAL 3 Internationalize the campus andcurriculumThe tourism and hospitality major will consistently stress theimportance of the global environment to the service industry

5 ComparativeLocational

Advantage

The proposed major would fill the expected regional demand requiredto meet state-mandated requirements (eg the Kansas TourismInitiative) The major and its courses conform to the standardsrecommended by the Kansas Tourism Initiative Kansas Secretary ofRevenue and Former Kansas Senator Nick Jordan has expressedinterest in the earlier FHSU program and its potential to contribute tothe statersquos professional development needs in the travel and tourismindustry

The competencies that FHSU has developed working withinternational partners in China will help market and deliver the BSLikewise FHSUrsquos experience and competencies in offering distancelearning will provide a distinctive comparative advantage

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

Page 21

THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

Page 22

OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

Page 23

Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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983106983123983085983124983112983117 983111983154983137983140983157983137983156983141983155

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983137983138983145983148983145983156983145983141983155

983109983142983142983141983139983156983145983158983141 983107983151983149983149983157983150983145983139983137983156983151983154983155

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983145983150983156983141983154983152983141983154983155983151983150983137983148 983152983154983141983155983141983150983156983137983156983145983151983150983137983148

983155983147983145983148983148983155 983137983154983141 983154983141983153983157983145983154983141983140 983142983151983154 983141983158983141983154983161

983144983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983152983154983151983142983141983155983155983145983151983150983137983148

983109983142983142983141983139983156983145983158983141 983116983141983137983140983141983154983155

983112983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983152983154983151983142983141983155983155983145983151983150983137983148983155 983141983150983143983137983143983141 983145983150 983137

983158983137983154983145983141983156983161 983151983142 983148983141983137983140983141983154983155983144983145983152

983137983139983156983145983158983145983156983145983141983155 983156983151 983139983154983141983137983156983141

983145983150983150983151983158983137983156983145983151983150 983137983150983140 983158983137983148983157983141

983124983141983137983149983138983157983145983148983140983141983154983155

983107983151983151983154983140983145983150983137983156983145983151983150 983151983142 983141983142983142983151983154983156 983142983151983154

983151983157983156983155983156983137983150983140983145983150983143 983144983151983155983152983145983156983137983148983145983156983161

983155983141983154983158983145983139983141 983154983141983153983157983145983154983141983155 983141983142983142983141983139983156983145983158983141

983156983141983137983149983159983151983154983147 983155983147983145983148983148983155

983127983151983154983148983140983085983107983148983137983155983155 983123983141983154983158983145983139983141

983120983154983151983158983145983140983141983154983155

983117983141983141983156983145983150983143 983139983157983155983156983151983149983141983154 983150983141983141983140983155 983145983155

983137983150 983145983150983156983141983143983154983137983148 983139983151983149983152983151983150983141983150983156 983151983142

983152983154983151983142983141983155983155983145983151983150983137983148 983144983151983155983152983145983156983137983148983145983156983161

983149983137983150983137983143983141983149983141983150983156

983109983142983142983141983139983156983145983158983141 983156983151983157983154983145983155983149 983137983150983140

983144983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983143983154983137983140983157983137983156983141983155 983159983145983148983148 983141983160983144983145983138983145983156 983156983144983141

983142983151983148983148983151983159983145983150983143 983151983157983156983139983151983149983141983155

1 983113983140983141983150983156983145983142983161 983137983150983140 983152983154983141983155983141983150983156

983152983141983154983155983151983150983137983148 983152983141983154983155983152983141983139983156983145983158983141 983137983150983140

983139983151983150983155983145983140983141983154 983156983144983141 983158983145983141983159983155 983151983142

983151983156983144983141983154983155

2 983113983150983139983151983154983152983151983154983137983156983141 983137983152983152983154983151983152983154983145983137983156983141

983140983137983156983137 983137983150983140 983140983141983155983139983154983145983138983141

983152983154983151983139983141983155983155983141983155

3 983125983150983140983141983154983155983156983137983150983140 983156983144983141 983145983150983142983148983157983141983150983139983141

983151983142 983139983151983150983156983141983160983156

4 A983155983155983141983155983155 983139983151983150983139983148983157983155983145983151983150983155

983145983149983152983148983145983139983137983156983145983151983150983155 983137983150983140

983139983151983150983155983141983153983157983141983150983139983141983155 983151983142 983140983141983139983145983155983145983151983150983155

5 983108983145983155983152983148983137983161 983152983154983151983142983141983155983155983145983151983150983137983148

983152983154983141983155983141983150983156983137983156983145983151983150 983151983142 983155983141983148983142 983137983150983140

983139983148983145983141983150983156

6 983108983141983149983151983150983155983156983154983137983156983141 983137983140983141983153983157983137983156983141

983152983148983137983150983150983145983150983143 983137983150983140 983152983154983141983152983137983154983137983156983145983151983150

7 983120983154983151983158983145983140983141 983141983142983142983141983139983156983145983158983141 983158983145983155983157983137983148

983139983151983149983149983157983150983145983139983137983156983145983151983150

8 983107983148983141983137983154983148983161 983155983156983154983157983139983156983157983154983141 983137983150983140

983151983154983143983137983150983145983162983141 983139983151983149983149983157983150983145983139983137983156983145983151983150983155

983156983151 983141983150983143983137983143983141 983137983157983140983145983141983150983139983141

9 983113983150983139983151983154983152983151983154983137983156983141

983141983150983156983154983141983152983154983141983150983141983157983154983145983137983148 983156983144983145983150983147983145983150983143

10 983117983151983140983141983148 983156983154983137983145983156983155 983151983142 983155983157983139983139983141983155983155983142983157983148

983148983141983137983140983141983154983155 983156983151 983145983150983142983148983157983141983150983139983141

983151983156983144983141983154983155

11 A983152983152983154983141983139983145983137983156983141 983140983145983158983141983154983155983145983156983161

12 983108983141983149983151983150983155983156983154983137983156983141 983141983156983144983145983139983137983148

983137983159983137983154983141983150983141983155983155 983137983150983140 983138983141983144983137983158983145983151983154

13 983108983141983158983141983148983151983152 983137983150983140 983142983151983148983148983151983159

983152983154983151983146983141983139983156 983143983151983137983148983155

14 A983148983145983143983150 983153983157983137983148983145983156983161 983137983150983140 983153983157983137983150983156983145983156983161

983151983142 983159983151983154983147 983159983145983156983144 983152983154983151983146983141983139983156

983143983151983137983148983155

15 983106983157983145983148983140 983145983150983156983141983154983152983141983154983155983151983150983137983148

983154983141983148983137983156983145983151983150983155983144983145983152983155 983159983145983156983144983145983150 983137983150983140

983137983139983154983151983155983155 983156983141983137983149983155

16 983117983151983140983141983148 983159983151983154983148983140983085983139983148983137983155983155 983155983141983154983158983145983139983141

983106983157983155983145983150983141983155983155 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

983117983111983124 101 983113983150983156983154983151 983156983151 983106983157983155983145983150983141983155983155

983117983111983124 301 983117983143983156 983120983154983145983150983139983145983152983148983141983155

983117983111983124 611 983112983157983149983137983150 983122983141983155983151983157983154983139983141 983117983143983156

A983107983107983124 203 983120983154983145983150983139983145983152983148983141983155 983151983142 A983139983139983156 983113

983106983107983119983117 301 983106983157983155983145983150983141983155983155 983107983151983149983149

983111983106983125983123 204 983106983157983155983145983150983141983155983155 983116983137983159 983113

983113983118983124 250 983113983150983156983154983151 983156983151 983127983141983138 983108983141983158

983124983112983117 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

983124983112983117 620 983120983154983145983150983139983145983152983148983141983155 amp 983120983154983137983139983156983145983139983141983155

983145983150 983124983112983117

983124983112983117 621 983124983151983157983154983145983155983149 983117983137983154983147983141983156983145983150983143

983124983112983117 622 983123983141983154983158983145983139983141 983119983152983141983154983137983156983145983151983150983155

983124983112983117 983128983128983128 983112983151983155983152983145983156983137983148983145983156983161

983113983150983142983151983154983149983137983156983145983151983150 983123983161983155983156983141983149983155

983116983108983122983123 300 983113983150983156983154983151 983156983151 983116983141983137983140983141983154983155983144983145983152

983107983151983150983139983141983152983156983155

983124983112983117 625 983113983150983156983141983154983150983137983156983145983151983150983137983148

983112983151983155983152983145983156983137983148983145983156983161

983124983112983117 629 983124983112983117 983113983150983140983157983155983156983154983161

983113983150983156983141983154983150983155983144983145983152

983107983151983150983139983141983150983156983154983137983156983145983151983150

(12 983139983154983141983140983145983156 983144983151983157983154983155)

983113983150983155983156983154983157983139983156983151983154 983141983158983137983148983157983137983156983145983151983150 983151983142

983137983155983155983145983143983150983149983141983150983156983155 983139983137983155983141 983155983156983157983140983145983141983155

983155983145983149983157983148983137983156983145983151983150983155 983154983141983155983141983137983154983139983144

983152983137983152983141983154983155 983152983154983141983155983141983150983156983137983156983145983151983150983155

983141983160983137983149983145983150983137983156983145983151983150 983137983150983140 983151983156983144983141983154 983156983151983151983148983155

983157983155983141983140 983145983150 983156983161983152983145983139983137983148 983155983156983157983140983141983150983156

983152983141983154983142983151983154983149983137983150983139983141 983137983155983155983141983155983155983149983141983150983156

983123983157983154983158983141983161 983145983150983156983141983154983150983155983144983145983152 983152983154983151983158983145983140983141983154983155

983156983151 983137983155983155983141983155983155 983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144

983155983156983157983140983141983150983156 983152983141983154983142983151983154983149983137983150983139983141 983137983150983140

983149983141983137983155983157983154983141 983155983156983157983140983141983150983156

983139983151983149983152983141983156983141983150983139983145983141983155

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983143983154983137983140983157983137983156983145983150983143 983155983141983150983145983151983154983155 983156983151 983154983141983158983145983155983141

983139983157983154983154983145983139983157983148983157983149

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983152983154983151983143983154983137983149 983137983148983157983149983150983145 983156983151 983137983155983155983141983155983155

983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144 983149983137983146983151983154

983152983154983151983143983154983137983149 983152983148983137983139983141983149983141983150983156 983137983150983140

983137983148983145983143983150983149983141983150983156 983156983151 983141983149983152983148983151983161983149983141983150983156

983150983141983141983140983155

Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 6

Management (see Appendix I) Given FHSUrsquos success in China with 3600 students from two major

partners and another 200 Chinese students already on-campus the likelihood of attracting

international students to the new degree is very strong The 1 + 2 + 1 students must choose to study

in Kansas for two years This is important for two reasons First the export of Kansas education will

enhance the economic wealth of the state by virtue of the revenue these students will create Second

several studies conducted by Eduventures for FHSU over the last five years indicate an increasing

student demand for hospitality programming and new areas of interest like wellness facilities

management and casino operations With the savvy application of emerging technologies these new

niche areas can be the choice of students who might not have been a part of the prospective student

market demand in 2007

(4)

What is the demand for graduates of this program

The THM industry is one of the fastest growing industries in the world In the United States (US)

the Bureau of Labor Statistics (BLS) reports that between 2002 and 2011 there was a 10 growth of

jobs in this industry Since March of 2010 the travel industry has created 271000 new jobs and has

created jobs at a pace that has been 26 faster than the rest of the economy Travel and tourism in the

US is a $19 trillion industry and is among the nationrsquos largest employers with over 14 million direct

travel-related jobs The BLS estimates that this industry will grow to employ over 15 million workers

by 2014 Approximately 18 to 20 of this workforce is in managerial professional or marketing

jobs The $133 billion US lodging industry grew from 32000 hotels in 1987 to 49000 today and the

number of hotel brands has increased significantly Internationally travel and tourism provides

approximately 10 of the total world employment In many countries it is the number one industry

The World Tourism Organization estimates that global tourism visitation will grow from 770 million

in 2006 to 16 billion by 2020 China is the big player in this growth According to a major report

completed in 2006 by the World Travel and Tourism Council (WTTC) entitled ldquoThe Impact of Travel

and Tourism on Jobs and the Economy in China Hong Kong and Macaurdquo China alone is expected to

experience 100 million international tourists by 2020 from less than 15 million currently

Approximately 25 or 40 million of the worldrsquos jobs in the industry will be in China (see the articles

in Appendices F and G) It will be the second leading tourist destination in the world Every

company is struggling with finding and retaining a proper labor force Filling key middle-

management positions is very difficult In the post-2008 Olympic world China is aware that it was

not properly prepared in terms of facilities and educated staff This rapid growth and future

projection that China has underestimated its need for hospitality graduates indicates a strong demand

for educated and qualified managers in this industry In fact there is a growing realization that

Page 7

colleges and universities need to work with US hospitality management programs to turn out senior

corporate executives Michael Johnson dean of the Cornell School of Hotel Administration has said

ldquohis school used to be a hospitality school with a business focusrdquo Now he says ldquowersquore a business

school with a hospitality focusrdquo training students for senior corporate management The FHSU BBA

THM will serve this senior corporate management segment of the international marketplace while the

BS THM will serve a more general mid-level management niche

(5)

What are the locational and comparative advantages of the program

The THM industry has a major presence along the I-70 corridor between the cities of Kansas City and

Denver The I-70 Association a trade association of tourism and hospitality management along the I-

70 corridor has sponsored a scholarship in support of the major starting in 2008 The Travel Industry

Association of Kansas (TIAK) is willing to do the same and has provided a letter of support (See

Appendix E) Tourism ranks among the top three industries in all 50 states including Kansas

Unfortunately rural tourism and small business entrepreneurship in terms of destination travel have

not had champions in western Kansas Rural tourism would be part of this new program and

contribute to the economic development of western Kansas The current program has worked with

the Kansas Sampler Foundation in terms of reaching rural communities This is not a feature of the

KSU program and other THM programs offered by privatefor-profit institutions now operating in

Kansas and would serve to further differentiate the focus of each program thereby helping to provide

complementarity but not duplication A listing of existing hospitality and restaurant management

programs operating in the state beyond KSU FHSU and four community colleges (according to

Jacqueline Johnson KBOR Director of Private Postsecondary and Out-of-State Education) includes

the following

American Public University System (Associate in Hospitality Management)

Art Institute of Pittsburgh (Hotel amp Restaurant Management)

Ashford University (Service Management with specializations in Restaurant amp Hospitality)

University of Phoenix (Business ndash Hospitality Management)

Columbia Southern University (Business Administration ndash Hospitality amp Tourism) DeVry University (Hospitality Management)

The state should do everything in its power to compete with these more recent and expensive

programs that have ldquoinvadedrdquo Kansas yet maintain distinctions in programming This request does

that by avoiding dietetics nutrition and other KSU niches In addition the proposed FHSU BS major

would fill the expected regional demand required to meet state-mandated requirements (eg the

Kansas Tourism Initiative) In particular the FHSU program holds the potential to contribute to the

statersquos professional development needs in the travel and tourism industry

Page 8

The competencies that FHSU has developed working with international partners in China will help

market and deliver the BS Likewise FHSUrsquos experience and competencies in offering distance

learning in serving Kansas and beyond will provide a distinctive comparative advantage FHSU and

KSU have the opportunity to help Kansans enroll in more economical Regentsrsquo course work instead

of programming offered by privatefor-profit schools FHSU will serve as a recruiter for these

students and collaborate with KSU to educate students about the affordability of state programs

(6)

What are the characteristics of the students who will participate in this proposed program

Majors in this program will have an interest in acquiring a skill set focusing on topics in tourism and

hospitality management Many will be international students who can contribute to the FHSU goal of

ldquointernationalizing the campus and the curriculumrdquo as defined in the current FHSU Regentsrsquo

Performance Agreement

The admission guidelines are the same for majors in this program as all other FHSU students

Qualified admissions requirements apply to all those domestic students under 21 years of age

International partner students will be required to complete English language standards and academic

standards equal to or exceeding domestic students FHSU will also work to establish articulation

standards for community college coursework both in- and out-of-state to ease the flow of domestic

transfer students A significant number of these students will be adult learners and degree-completers

who need to finish an academic program The existence of the degree should help provide another

opportunity for FHSU to attract degree-completers relative to their potential interest in using

privatefor-profit institutions operating in the state

B Curriculum of the Proposed Program(See affinity diagram in Appendix D)

The Tourism and Hospitality Management major is designed to equip students with the technical and

practical skills required to pursue a career in the hospitality industry Students will develop high quality

in-depth skill sets in the functional areas of business (finance marketing management accounting and

economics) with a focus on tourism and hospitality management

The programrsquos coursework includes the universityrsquos 55-hour general education requirement and 12 hours

of general education cognates This broad array of coursework in the liberal arts will enhance the Tourism

and Hospitality Management (THM) graduatersquos breadth of learning responsible citizenship and cross-

cultural competence In addition courses focusing on international relations analytical abilities and

Page 9

communication skills will prepare the student for the unique needs of the 21 st century workplace and

enhance ldquoemployment securabilityrdquo in a global tourism and hospitality industry The program will include

a 12 hour concentration area This emphasis on workplace development is consistent with the Regentsrsquo

Performance Agreement goal in Foresight 2020

Graduates will be able to apply basic economic and statistical analysis to a variety of THM issues They

will have competency in rational decision processes and the use of groups in decision making The

program will help students understand what ethical behavior is and how ethical dilemmas complicate the

THM workplace They will explore how high ethical standards can be maintained in an organizational

setting Students will understand the global tourism economy and the forms of international business in

global operations and the impact of diverse cultures and global diversity in hospitality management

practices Graduates will be able to present economic and financial problem analysis in a THM context

and recommendations effectively using both written and oral communication formats Students will gain

experience in working effectively as a team member and as a team leader These skill sets will prepare the

THM graduates for entry level management positions in the THM industry an opportunity for their own

THM entrepreneurial efforts or to move into graduate work in THM

Bachelor of Science

Business amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality Management ndash 21 Hours

Core Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Page 10

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours (includes 55 hours of General Education)

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

C Program Faculty

(1) What is the quality of the faculty

The 21-hour business requirements for the Bachelor of Science degree will be taught by the

growing College of Business and Entrepreneurship faculty The current THM full-time faculty is

academically qualified and brings industry experience to the classroom as well as academic

training which allows for a strong connection for the students in terms of content meeting context

The adjuncts who teach within the program are both professionally and academically qualified as

well The following faculty profile for 2011-2012 which combines both full-time and adjunct

faculty for all courses taught over the previous academic year shows about 91 of the instructors

within the College of Business and Entrepreneurship are either academically andor

professionally qualified with approximately two-thirds of that number classified as full-time

andor participating faculty members

Page 11

Faculty Profile 2011-2012

Field of Instruction Number Number Number

Academically Professionally Other Faculty

Qualified Qualified Resources

Accounting 4 0 2

Economics amp Finance 8 2 0

Business Education 2 1 3

InformaticsMIS 8 14 2

General BusinessLaw 1 1 0

Management 10 23 1

Marketing 3 3 0

Tourism amp Hospitality 2 0 0

Total 38 (42) 44 (49) 8 (9)

The Tourism and Hospitality Management major will also require additional faculty who will be based in

China The following is the job description highlighting the required skill set needed to fill this position

Full-time International Faculty Position in Tourism and Hospitality Management

Overview In 2000 FHSU and Sias were the first set of universities approved by the Chinese Ministry of

Education to offer a dual WesternChinese degree in China Currently the institutions offer three joint

bachelor degree options which enroll more than 2200 students Faculty in these positions will teach in

the FHSU BS THM degree program at Sias All instruction and other work is conducted in English so

familiarity with the Chinese language is not required

FHSU seeks academically qualified (AQ) or professionally qualified (PQ) faculty to teach in our

Bachelor of Science in Tourism and Hospitality Management program at Sias International University in

China We seek faculty members who can teach combinations of the following courses

bull THM 620 Principles amp Practices in THM

bull THM 621 Tourism Marketing

bull THM 622 Service Operations

bull THM 623 Meetings Conventions amp Events Management

bull THM 624 Hotel amp Resort Management

bull THM 625 International Hospitality

bull THM XXX Hospitality Information Systems

bull THM XXX Food amp Beverage Management

bull THM XXX Casino Management

bull THM 629 THM Industry Internship

Page 12

Requirements Successful candidates must be US citizens or be eligible for US employment

Additionally each successful candidate must be able to work legally in China by obtaining a work permit

in the Henan Province of China Each position is an annual assignment as a Visiting Professor subject to

annual review with possibility of continuation Salaries and benefits are competitive for qualified

applicants Sias-based faculty members report to the FHSU College of Business and Entrepreneurshiprsquos

International Coordinator

A terminal degree in an appropriate academic area is required and each successful candidate should be

either Academically Qualified (AQ) or Professionally Qualified (PQ) as defined by AACSB

(httpwwwaacsbedu ) AQ applicants are preferred AQ faculty members should have earned terminal

degrees in Tourism and Hospitality Management or a related field (typically a PhD or ABD for fewer

than three years) and should be publishing accordingly A Masterrsquos degree and least five years of

significant tourism and hospitality management responsibilities will also be considered There are some

minor allowable exceptions Priority will be given to candidates with strong teaching and communication

skills Experience with online instructional delivery and course design (Blackboard) is also preferred

Finalists will consent to and successfully complete a criminal background check

(2) How many graduate assistants will serve the program

At this time no graduate student will be required for this program As the program grows graduate

assistants will be needed to assist faculty teaching in the program

D Academic Support

AdvisingStudents in the major will be advised by faculty in the department As the number of students increasessupport staff will be needed for assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping Fort Hays State University studentsfaculty and staff be successful in their personal development The center provides personal counselingservices for guiding personal growth academic success programs for enhancing academic skills andcareer counseling services to assist students and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equal access to the educationalopportunities at Fort Hays State University for persons with disabilities

LibraryForsyth Library is the informationresearch center for the university The library provides access to a fullrange of reference interlibrary loan circulationreserve government documents and special collectionservices The online catalog is accessible on and off campus Current holdings in Forsyth Library and

Page 13

departmental student resource centers meet the needs of the proposed program The only need for libraryresources will be the purchase of journal and similar publications to support student and faculty research

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes the reference desk a technologyassistance center a presentation area a dimensional mediated instruction area distributed learningspaces and smart study rooms

Center for Teaching Excellence and Learning Technologies (CTELT)CTELT assists faculty with the convergence of information technologies into digital formats Numerousworkshops are offered throughout the year to provide facultystaff with opportunities to develop skillsand enhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework through asynchronous and synchronousmodes The Virtual College serves over 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required to own a tabletlaptop computer aswell The entire FHSU campus has wireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearning technologies

International Student Services

The office provides a detailed orientation for all incoming international students Topics includeimmigration maintaining status services provided culture shock medical needs academics andprogramming and events offered by the university

E Facilities and Equipment

No additional facilities or equipment are needed domestically Arrangements will be made with

international partners to provide classroom and office facilities

F Program Review Assessment and Accreditation

Both the program goals and specific course objectives will be evaluated annually The programrsquos affinity

diagram in Appendix D contains expected learning outcomes assessment approaches and methods for

review

Page 14

Section Three Appendices

Appendix A Summary of Proposed Academic Program

Existing Major Under New Degree Request ndash Fort Hays State UniversityBS Tourism and Hospitality Management (THM)

Criteria Program Summary

1 Program Identification

CIP

CIP 520901

Program 401-0511 Tourism and Hospitality Management

2 Academic Unit Department of Management and Marketing

3 Program Description The proposed BS THM degree is being requested to supplement theexisting THM BBA degree The request was initiated by aninternational partnership proposal that would annually include 100entering Chinese sophomore students from SIAS University inXinzheng China The University has also recent inquiries frompotential Chinese Turkish and Philippine partners It has alwaysbeen the intent of FHSU to grow the THM program at aninternational level building on existing relationships as well asdeveloping new ones The proposed THM degree proves to be abetter fit in the development and servicing of certain partnerships atboth the national and international levels Studies continue to showthe growth of the China market in terms of the need for hospitalitygraduates (see appendices G and H) A recent survey of hospitalitystudents from five countries including the United States revealedthat 51 percent of the students chose hospitality for the opportunity tohave an international career In addition 65 percent cited China as aconsideration for post-graduate employment China is experiencingunprecedented growth in the THM industry FHSU has hadinternational partnerships particularly China for well over a decadeand this new degree would better serve the needs of our existingpartnerships and open the door for new ones Nationally andregionally the BS degree would also provide a better fit forarticulations with community and technical colleges across the nation

4 DemandNeed for theProgram

The THM industry is one of the fastest growing industries in theworld In the United States (US) the Bureau of Labor Statistics(BLS) reports that between 2002 and 2011 there was a 10 growth of jobs in this industry Since March of 2010 the travel industry hascreated 271000 new jobs and has created jobs at a pace that has been26 faster than the rest of the economy Travel and tourism in the USis a $19 trillion industry and is among the nationrsquos largest employerswith over 14 million direct travel-related jobs The BLS estimates thatthis industry will grow to employ over 15 million workers by 2014Approximately 18 to 20 of this workforce is in managerial

Page 15

professional or marketing jobs The $133 billion US lodgingindustry grew from 32000 hotels in 1987 to 49000 today and thenumber of hotel brands has increased significantly Internationallytravel and tourism provides approximately 10 of the total worldemployment In many countries it is the number one industry TheWorld Tourism Organization estimates that global tourism visitationwill grow from 770 million in 2006 to 16 billion by 2020 China isthe big player in this growth According to a major report completedin 2006 by the World Travel and Tourism Council (WTTC) entitledldquoThe Impact of Travel and Tourism on Jobs and the Economy inChina Hong Kong and Macaurdquo China alone is expected toexperience 100 million international tourists by 2020 from less than15 million currently Approximately 25 or 40 million of theworldrsquos jobs in the industry will be in China (see the articles inappendices G and H) It will be the second leading tourist destinationin the world Every company is struggling with finding and retaininga proper labor force Filling key middle-management positions is verydifficult In the post-2008 Olympic world China is aware that it wasnot properly prepared in terms of facilities and educated staff Thisrapid growth and future projection that China has underestimated itsneed for hospitality graduates indicates a strong demand for educatedand qualified managers in this industry In fact there is a growingrealization that colleges and universities need to work with UShospitality management programs to turn out senior corporateexecutives Michael Johnson dean of the Cornell School of HotelAdministration has said ldquohis school used to be a hospitality schoolwith a business focusrdquo Now he says ldquowersquore a business school with ahospitality focusrdquo training students for senior corporate managementThe FHSU BBA THM will serve this senior corporate managementsegment of the international marketplace while the BS THM willserve a more general mid-level management niche

This program will meet the needs of both international students aswell as domestic students within the state of Kansas Internationalstudents desiring an education in THM will have an opportunity togain an American business degree with this major including practicalwork experience in an internship The THM industry has a majorpresence along the I-70 corridor between the cities of Kansas City andDenver This major will provide the needed managers in Kansas forthis growing industry The I-70 Association a trade association oftourism and hospitality management from the I-70 corridor hassponsored a scholarship in support of the major starting in 2008 TheTHM industry employees a significant number of minority workersThis creates a special opportunity and need for minority managers inthe THM industry The proposed degree will continue to align withthe goal for FHSU to attract Hispanic students from southwestKansas

Tourism ranks among the top three industries in all 50 statesincluding Kansas According to the US Travel Data Center inWashington DC tourism generates over $2 billion every year for

Page 16

the state of Kansas Additionally the US Travel and TourismAdministration states that tourism greatly surpasses all otherindustries in generating foreign spending in the US estimations arethat this field generates over $50 billion in foreign money annually

Given the recent dramatic increases in the need for hospitality andtourism expertise there is a strong and growing regional nationaland international demand for students with hospitality and tourismskills and knowledge This proposed major would fill the expectedregional demand required to meet state-mandated requirements (egthe Kansas Tourism Initiative) as well as anticipated strong demandfrom domestic and international markets

Student demand for the program has been assessed in several waysFirst FHSU has completed a comparison analysis to similaruniversities that offer this type of a degree The schools selected arecomparable to FHSU in size and mission This comparative data wasused to calculate the percentages of students that were associated withthe THM programs at each of the similar institutions By applying thepercentages generated to the FHSU student population a projectedestimate of the number of students choosing the new major can beobtained The information is shown in the proposal and represents aconservative prediction because FHSUrsquos linkage to markets andprogramming in China and Turkey will attract numbers well beyondwhat the institutions in the table located in the proposal are capable ofrecruiting in the near future Based on information included in theproposal it can easily be projected that the worldwide pool ofpotential students will grow at a dramatic rate

Relationship with FHSU Performance Agreements

INSTITUTIONAL GOAL 3 Internationalize the campus andcurriculumThe tourism and hospitality major will consistently stress theimportance of the global environment to the service industry

5 ComparativeLocational

Advantage

The proposed major would fill the expected regional demand requiredto meet state-mandated requirements (eg the Kansas TourismInitiative) The major and its courses conform to the standardsrecommended by the Kansas Tourism Initiative Kansas Secretary ofRevenue and Former Kansas Senator Nick Jordan has expressedinterest in the earlier FHSU program and its potential to contribute tothe statersquos professional development needs in the travel and tourismindustry

The competencies that FHSU has developed working withinternational partners in China will help market and deliver the BSLikewise FHSUrsquos experience and competencies in offering distancelearning will provide a distinctive comparative advantage

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

Page 21

THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

Page 22

OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

Page 23

Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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983112983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983152983154983151983142983141983155983155983145983151983150983137983148983155 983141983150983143983137983143983141 983145983150 983137

983158983137983154983145983141983156983161 983151983142 983148983141983137983140983141983154983155983144983145983152

983137983139983156983145983158983145983156983145983141983155 983156983151 983139983154983141983137983156983141

983145983150983150983151983158983137983156983145983151983150 983137983150983140 983158983137983148983157983141

983124983141983137983149983138983157983145983148983140983141983154983155

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983151983157983156983155983156983137983150983140983145983150983143 983144983151983155983152983145983156983137983148983145983156983161

983155983141983154983158983145983139983141 983154983141983153983157983145983154983141983155 983141983142983142983141983139983156983145983158983141

983156983141983137983149983159983151983154983147 983155983147983145983148983148983155

983127983151983154983148983140983085983107983148983137983155983155 983123983141983154983158983145983139983141

983120983154983151983158983145983140983141983154983155

983117983141983141983156983145983150983143 983139983157983155983156983151983149983141983154 983150983141983141983140983155 983145983155

983137983150 983145983150983156983141983143983154983137983148 983139983151983149983152983151983150983141983150983156 983151983142

983152983154983151983142983141983155983155983145983151983150983137983148 983144983151983155983152983145983156983137983148983145983156983161

983149983137983150983137983143983141983149983141983150983156

983109983142983142983141983139983156983145983158983141 983156983151983157983154983145983155983149 983137983150983140

983144983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983143983154983137983140983157983137983156983141983155 983159983145983148983148 983141983160983144983145983138983145983156 983156983144983141

983142983151983148983148983151983159983145983150983143 983151983157983156983139983151983149983141983155

1 983113983140983141983150983156983145983142983161 983137983150983140 983152983154983141983155983141983150983156

983152983141983154983155983151983150983137983148 983152983141983154983155983152983141983139983156983145983158983141 983137983150983140

983139983151983150983155983145983140983141983154 983156983144983141 983158983145983141983159983155 983151983142

983151983156983144983141983154983155

2 983113983150983139983151983154983152983151983154983137983156983141 983137983152983152983154983151983152983154983145983137983156983141

983140983137983156983137 983137983150983140 983140983141983155983139983154983145983138983141

983152983154983151983139983141983155983155983141983155

3 983125983150983140983141983154983155983156983137983150983140 983156983144983141 983145983150983142983148983157983141983150983139983141

983151983142 983139983151983150983156983141983160983156

4 A983155983155983141983155983155 983139983151983150983139983148983157983155983145983151983150983155

983145983149983152983148983145983139983137983156983145983151983150983155 983137983150983140

983139983151983150983155983141983153983157983141983150983139983141983155 983151983142 983140983141983139983145983155983145983151983150983155

5 983108983145983155983152983148983137983161 983152983154983151983142983141983155983155983145983151983150983137983148

983152983154983141983155983141983150983156983137983156983145983151983150 983151983142 983155983141983148983142 983137983150983140

983139983148983145983141983150983156

6 983108983141983149983151983150983155983156983154983137983156983141 983137983140983141983153983157983137983156983141

983152983148983137983150983150983145983150983143 983137983150983140 983152983154983141983152983137983154983137983156983145983151983150

7 983120983154983151983158983145983140983141 983141983142983142983141983139983156983145983158983141 983158983145983155983157983137983148

983139983151983149983149983157983150983145983139983137983156983145983151983150

8 983107983148983141983137983154983148983161 983155983156983154983157983139983156983157983154983141 983137983150983140

983151983154983143983137983150983145983162983141 983139983151983149983149983157983150983145983139983137983156983145983151983150983155

983156983151 983141983150983143983137983143983141 983137983157983140983145983141983150983139983141

9 983113983150983139983151983154983152983151983154983137983156983141

983141983150983156983154983141983152983154983141983150983141983157983154983145983137983148 983156983144983145983150983147983145983150983143

10 983117983151983140983141983148 983156983154983137983145983156983155 983151983142 983155983157983139983139983141983155983155983142983157983148

983148983141983137983140983141983154983155 983156983151 983145983150983142983148983157983141983150983139983141

983151983156983144983141983154983155

11 A983152983152983154983141983139983145983137983156983141 983140983145983158983141983154983155983145983156983161

12 983108983141983149983151983150983155983156983154983137983156983141 983141983156983144983145983139983137983148

983137983159983137983154983141983150983141983155983155 983137983150983140 983138983141983144983137983158983145983151983154

13 983108983141983158983141983148983151983152 983137983150983140 983142983151983148983148983151983159

983152983154983151983146983141983139983156 983143983151983137983148983155

14 A983148983145983143983150 983153983157983137983148983145983156983161 983137983150983140 983153983157983137983150983156983145983156983161

983151983142 983159983151983154983147 983159983145983156983144 983152983154983151983146983141983139983156

983143983151983137983148983155

15 983106983157983145983148983140 983145983150983156983141983154983152983141983154983155983151983150983137983148

983154983141983148983137983156983145983151983150983155983144983145983152983155 983159983145983156983144983145983150 983137983150983140

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983106983157983155983145983150983141983155983155 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

983117983111983124 101 983113983150983156983154983151 983156983151 983106983157983155983145983150983141983155983155

983117983111983124 301 983117983143983156 983120983154983145983150983139983145983152983148983141983155

983117983111983124 611 983112983157983149983137983150 983122983141983155983151983157983154983139983141 983117983143983156

A983107983107983124 203 983120983154983145983150983139983145983152983148983141983155 983151983142 A983139983139983156 983113

983106983107983119983117 301 983106983157983155983145983150983141983155983155 983107983151983149983149

983111983106983125983123 204 983106983157983155983145983150983141983155983155 983116983137983159 983113

983113983118983124 250 983113983150983156983154983151 983156983151 983127983141983138 983108983141983158

983124983112983117 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

983124983112983117 620 983120983154983145983150983139983145983152983148983141983155 amp 983120983154983137983139983156983145983139983141983155

983145983150 983124983112983117

983124983112983117 621 983124983151983157983154983145983155983149 983117983137983154983147983141983156983145983150983143

983124983112983117 622 983123983141983154983158983145983139983141 983119983152983141983154983137983156983145983151983150983155

983124983112983117 983128983128983128 983112983151983155983152983145983156983137983148983145983156983161

983113983150983142983151983154983149983137983156983145983151983150 983123983161983155983156983141983149983155

983116983108983122983123 300 983113983150983156983154983151 983156983151 983116983141983137983140983141983154983155983144983145983152

983107983151983150983139983141983152983156983155

983124983112983117 625 983113983150983156983141983154983150983137983156983145983151983150983137983148

983112983151983155983152983145983156983137983148983145983156983161

983124983112983117 629 983124983112983117 983113983150983140983157983155983156983154983161

983113983150983156983141983154983150983155983144983145983152

983107983151983150983139983141983150983156983154983137983156983145983151983150

(12 983139983154983141983140983145983156 983144983151983157983154983155)

983113983150983155983156983154983157983139983156983151983154 983141983158983137983148983157983137983156983145983151983150 983151983142

983137983155983155983145983143983150983149983141983150983156983155 983139983137983155983141 983155983156983157983140983145983141983155

983155983145983149983157983148983137983156983145983151983150983155 983154983141983155983141983137983154983139983144

983152983137983152983141983154983155 983152983154983141983155983141983150983156983137983156983145983151983150983155

983141983160983137983149983145983150983137983156983145983151983150 983137983150983140 983151983156983144983141983154 983156983151983151983148983155

983157983155983141983140 983145983150 983156983161983152983145983139983137983148 983155983156983157983140983141983150983156

983152983141983154983142983151983154983149983137983150983139983141 983137983155983155983141983155983155983149983141983150983156

983123983157983154983158983141983161 983145983150983156983141983154983150983155983144983145983152 983152983154983151983158983145983140983141983154983155

983156983151 983137983155983155983141983155983155 983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144

983155983156983157983140983141983150983156 983152983141983154983142983151983154983149983137983150983139983141 983137983150983140

983149983141983137983155983157983154983141 983155983156983157983140983141983150983156

983139983151983149983152983141983156983141983150983139983145983141983155

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983143983154983137983140983157983137983156983145983150983143 983155983141983150983145983151983154983155 983156983151 983154983141983158983145983155983141

983139983157983154983154983145983139983157983148983157983149

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983152983154983151983143983154983137983149 983137983148983157983149983150983145 983156983151 983137983155983155983141983155983155

983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144 983149983137983146983151983154

983152983154983151983143983154983137983149 983152983148983137983139983141983149983141983150983156 983137983150983140

983137983148983145983143983150983149983141983150983156 983156983151 983141983149983152983148983151983161983149983141983150983156

983150983141983141983140983155

Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 7

colleges and universities need to work with US hospitality management programs to turn out senior

corporate executives Michael Johnson dean of the Cornell School of Hotel Administration has said

ldquohis school used to be a hospitality school with a business focusrdquo Now he says ldquowersquore a business

school with a hospitality focusrdquo training students for senior corporate management The FHSU BBA

THM will serve this senior corporate management segment of the international marketplace while the

BS THM will serve a more general mid-level management niche

(5)

What are the locational and comparative advantages of the program

The THM industry has a major presence along the I-70 corridor between the cities of Kansas City and

Denver The I-70 Association a trade association of tourism and hospitality management along the I-

70 corridor has sponsored a scholarship in support of the major starting in 2008 The Travel Industry

Association of Kansas (TIAK) is willing to do the same and has provided a letter of support (See

Appendix E) Tourism ranks among the top three industries in all 50 states including Kansas

Unfortunately rural tourism and small business entrepreneurship in terms of destination travel have

not had champions in western Kansas Rural tourism would be part of this new program and

contribute to the economic development of western Kansas The current program has worked with

the Kansas Sampler Foundation in terms of reaching rural communities This is not a feature of the

KSU program and other THM programs offered by privatefor-profit institutions now operating in

Kansas and would serve to further differentiate the focus of each program thereby helping to provide

complementarity but not duplication A listing of existing hospitality and restaurant management

programs operating in the state beyond KSU FHSU and four community colleges (according to

Jacqueline Johnson KBOR Director of Private Postsecondary and Out-of-State Education) includes

the following

American Public University System (Associate in Hospitality Management)

Art Institute of Pittsburgh (Hotel amp Restaurant Management)

Ashford University (Service Management with specializations in Restaurant amp Hospitality)

University of Phoenix (Business ndash Hospitality Management)

Columbia Southern University (Business Administration ndash Hospitality amp Tourism) DeVry University (Hospitality Management)

The state should do everything in its power to compete with these more recent and expensive

programs that have ldquoinvadedrdquo Kansas yet maintain distinctions in programming This request does

that by avoiding dietetics nutrition and other KSU niches In addition the proposed FHSU BS major

would fill the expected regional demand required to meet state-mandated requirements (eg the

Kansas Tourism Initiative) In particular the FHSU program holds the potential to contribute to the

statersquos professional development needs in the travel and tourism industry

Page 8

The competencies that FHSU has developed working with international partners in China will help

market and deliver the BS Likewise FHSUrsquos experience and competencies in offering distance

learning in serving Kansas and beyond will provide a distinctive comparative advantage FHSU and

KSU have the opportunity to help Kansans enroll in more economical Regentsrsquo course work instead

of programming offered by privatefor-profit schools FHSU will serve as a recruiter for these

students and collaborate with KSU to educate students about the affordability of state programs

(6)

What are the characteristics of the students who will participate in this proposed program

Majors in this program will have an interest in acquiring a skill set focusing on topics in tourism and

hospitality management Many will be international students who can contribute to the FHSU goal of

ldquointernationalizing the campus and the curriculumrdquo as defined in the current FHSU Regentsrsquo

Performance Agreement

The admission guidelines are the same for majors in this program as all other FHSU students

Qualified admissions requirements apply to all those domestic students under 21 years of age

International partner students will be required to complete English language standards and academic

standards equal to or exceeding domestic students FHSU will also work to establish articulation

standards for community college coursework both in- and out-of-state to ease the flow of domestic

transfer students A significant number of these students will be adult learners and degree-completers

who need to finish an academic program The existence of the degree should help provide another

opportunity for FHSU to attract degree-completers relative to their potential interest in using

privatefor-profit institutions operating in the state

B Curriculum of the Proposed Program(See affinity diagram in Appendix D)

The Tourism and Hospitality Management major is designed to equip students with the technical and

practical skills required to pursue a career in the hospitality industry Students will develop high quality

in-depth skill sets in the functional areas of business (finance marketing management accounting and

economics) with a focus on tourism and hospitality management

The programrsquos coursework includes the universityrsquos 55-hour general education requirement and 12 hours

of general education cognates This broad array of coursework in the liberal arts will enhance the Tourism

and Hospitality Management (THM) graduatersquos breadth of learning responsible citizenship and cross-

cultural competence In addition courses focusing on international relations analytical abilities and

Page 9

communication skills will prepare the student for the unique needs of the 21 st century workplace and

enhance ldquoemployment securabilityrdquo in a global tourism and hospitality industry The program will include

a 12 hour concentration area This emphasis on workplace development is consistent with the Regentsrsquo

Performance Agreement goal in Foresight 2020

Graduates will be able to apply basic economic and statistical analysis to a variety of THM issues They

will have competency in rational decision processes and the use of groups in decision making The

program will help students understand what ethical behavior is and how ethical dilemmas complicate the

THM workplace They will explore how high ethical standards can be maintained in an organizational

setting Students will understand the global tourism economy and the forms of international business in

global operations and the impact of diverse cultures and global diversity in hospitality management

practices Graduates will be able to present economic and financial problem analysis in a THM context

and recommendations effectively using both written and oral communication formats Students will gain

experience in working effectively as a team member and as a team leader These skill sets will prepare the

THM graduates for entry level management positions in the THM industry an opportunity for their own

THM entrepreneurial efforts or to move into graduate work in THM

Bachelor of Science

Business amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality Management ndash 21 Hours

Core Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Page 10

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours (includes 55 hours of General Education)

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

C Program Faculty

(1) What is the quality of the faculty

The 21-hour business requirements for the Bachelor of Science degree will be taught by the

growing College of Business and Entrepreneurship faculty The current THM full-time faculty is

academically qualified and brings industry experience to the classroom as well as academic

training which allows for a strong connection for the students in terms of content meeting context

The adjuncts who teach within the program are both professionally and academically qualified as

well The following faculty profile for 2011-2012 which combines both full-time and adjunct

faculty for all courses taught over the previous academic year shows about 91 of the instructors

within the College of Business and Entrepreneurship are either academically andor

professionally qualified with approximately two-thirds of that number classified as full-time

andor participating faculty members

Page 11

Faculty Profile 2011-2012

Field of Instruction Number Number Number

Academically Professionally Other Faculty

Qualified Qualified Resources

Accounting 4 0 2

Economics amp Finance 8 2 0

Business Education 2 1 3

InformaticsMIS 8 14 2

General BusinessLaw 1 1 0

Management 10 23 1

Marketing 3 3 0

Tourism amp Hospitality 2 0 0

Total 38 (42) 44 (49) 8 (9)

The Tourism and Hospitality Management major will also require additional faculty who will be based in

China The following is the job description highlighting the required skill set needed to fill this position

Full-time International Faculty Position in Tourism and Hospitality Management

Overview In 2000 FHSU and Sias were the first set of universities approved by the Chinese Ministry of

Education to offer a dual WesternChinese degree in China Currently the institutions offer three joint

bachelor degree options which enroll more than 2200 students Faculty in these positions will teach in

the FHSU BS THM degree program at Sias All instruction and other work is conducted in English so

familiarity with the Chinese language is not required

FHSU seeks academically qualified (AQ) or professionally qualified (PQ) faculty to teach in our

Bachelor of Science in Tourism and Hospitality Management program at Sias International University in

China We seek faculty members who can teach combinations of the following courses

bull THM 620 Principles amp Practices in THM

bull THM 621 Tourism Marketing

bull THM 622 Service Operations

bull THM 623 Meetings Conventions amp Events Management

bull THM 624 Hotel amp Resort Management

bull THM 625 International Hospitality

bull THM XXX Hospitality Information Systems

bull THM XXX Food amp Beverage Management

bull THM XXX Casino Management

bull THM 629 THM Industry Internship

Page 12

Requirements Successful candidates must be US citizens or be eligible for US employment

Additionally each successful candidate must be able to work legally in China by obtaining a work permit

in the Henan Province of China Each position is an annual assignment as a Visiting Professor subject to

annual review with possibility of continuation Salaries and benefits are competitive for qualified

applicants Sias-based faculty members report to the FHSU College of Business and Entrepreneurshiprsquos

International Coordinator

A terminal degree in an appropriate academic area is required and each successful candidate should be

either Academically Qualified (AQ) or Professionally Qualified (PQ) as defined by AACSB

(httpwwwaacsbedu ) AQ applicants are preferred AQ faculty members should have earned terminal

degrees in Tourism and Hospitality Management or a related field (typically a PhD or ABD for fewer

than three years) and should be publishing accordingly A Masterrsquos degree and least five years of

significant tourism and hospitality management responsibilities will also be considered There are some

minor allowable exceptions Priority will be given to candidates with strong teaching and communication

skills Experience with online instructional delivery and course design (Blackboard) is also preferred

Finalists will consent to and successfully complete a criminal background check

(2) How many graduate assistants will serve the program

At this time no graduate student will be required for this program As the program grows graduate

assistants will be needed to assist faculty teaching in the program

D Academic Support

AdvisingStudents in the major will be advised by faculty in the department As the number of students increasessupport staff will be needed for assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping Fort Hays State University studentsfaculty and staff be successful in their personal development The center provides personal counselingservices for guiding personal growth academic success programs for enhancing academic skills andcareer counseling services to assist students and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equal access to the educationalopportunities at Fort Hays State University for persons with disabilities

LibraryForsyth Library is the informationresearch center for the university The library provides access to a fullrange of reference interlibrary loan circulationreserve government documents and special collectionservices The online catalog is accessible on and off campus Current holdings in Forsyth Library and

Page 13

departmental student resource centers meet the needs of the proposed program The only need for libraryresources will be the purchase of journal and similar publications to support student and faculty research

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes the reference desk a technologyassistance center a presentation area a dimensional mediated instruction area distributed learningspaces and smart study rooms

Center for Teaching Excellence and Learning Technologies (CTELT)CTELT assists faculty with the convergence of information technologies into digital formats Numerousworkshops are offered throughout the year to provide facultystaff with opportunities to develop skillsand enhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework through asynchronous and synchronousmodes The Virtual College serves over 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required to own a tabletlaptop computer aswell The entire FHSU campus has wireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearning technologies

International Student Services

The office provides a detailed orientation for all incoming international students Topics includeimmigration maintaining status services provided culture shock medical needs academics andprogramming and events offered by the university

E Facilities and Equipment

No additional facilities or equipment are needed domestically Arrangements will be made with

international partners to provide classroom and office facilities

F Program Review Assessment and Accreditation

Both the program goals and specific course objectives will be evaluated annually The programrsquos affinity

diagram in Appendix D contains expected learning outcomes assessment approaches and methods for

review

Page 14

Section Three Appendices

Appendix A Summary of Proposed Academic Program

Existing Major Under New Degree Request ndash Fort Hays State UniversityBS Tourism and Hospitality Management (THM)

Criteria Program Summary

1 Program Identification

CIP

CIP 520901

Program 401-0511 Tourism and Hospitality Management

2 Academic Unit Department of Management and Marketing

3 Program Description The proposed BS THM degree is being requested to supplement theexisting THM BBA degree The request was initiated by aninternational partnership proposal that would annually include 100entering Chinese sophomore students from SIAS University inXinzheng China The University has also recent inquiries frompotential Chinese Turkish and Philippine partners It has alwaysbeen the intent of FHSU to grow the THM program at aninternational level building on existing relationships as well asdeveloping new ones The proposed THM degree proves to be abetter fit in the development and servicing of certain partnerships atboth the national and international levels Studies continue to showthe growth of the China market in terms of the need for hospitalitygraduates (see appendices G and H) A recent survey of hospitalitystudents from five countries including the United States revealedthat 51 percent of the students chose hospitality for the opportunity tohave an international career In addition 65 percent cited China as aconsideration for post-graduate employment China is experiencingunprecedented growth in the THM industry FHSU has hadinternational partnerships particularly China for well over a decadeand this new degree would better serve the needs of our existingpartnerships and open the door for new ones Nationally andregionally the BS degree would also provide a better fit forarticulations with community and technical colleges across the nation

4 DemandNeed for theProgram

The THM industry is one of the fastest growing industries in theworld In the United States (US) the Bureau of Labor Statistics(BLS) reports that between 2002 and 2011 there was a 10 growth of jobs in this industry Since March of 2010 the travel industry hascreated 271000 new jobs and has created jobs at a pace that has been26 faster than the rest of the economy Travel and tourism in the USis a $19 trillion industry and is among the nationrsquos largest employerswith over 14 million direct travel-related jobs The BLS estimates thatthis industry will grow to employ over 15 million workers by 2014Approximately 18 to 20 of this workforce is in managerial

Page 15

professional or marketing jobs The $133 billion US lodgingindustry grew from 32000 hotels in 1987 to 49000 today and thenumber of hotel brands has increased significantly Internationallytravel and tourism provides approximately 10 of the total worldemployment In many countries it is the number one industry TheWorld Tourism Organization estimates that global tourism visitationwill grow from 770 million in 2006 to 16 billion by 2020 China isthe big player in this growth According to a major report completedin 2006 by the World Travel and Tourism Council (WTTC) entitledldquoThe Impact of Travel and Tourism on Jobs and the Economy inChina Hong Kong and Macaurdquo China alone is expected toexperience 100 million international tourists by 2020 from less than15 million currently Approximately 25 or 40 million of theworldrsquos jobs in the industry will be in China (see the articles inappendices G and H) It will be the second leading tourist destinationin the world Every company is struggling with finding and retaininga proper labor force Filling key middle-management positions is verydifficult In the post-2008 Olympic world China is aware that it wasnot properly prepared in terms of facilities and educated staff Thisrapid growth and future projection that China has underestimated itsneed for hospitality graduates indicates a strong demand for educatedand qualified managers in this industry In fact there is a growingrealization that colleges and universities need to work with UShospitality management programs to turn out senior corporateexecutives Michael Johnson dean of the Cornell School of HotelAdministration has said ldquohis school used to be a hospitality schoolwith a business focusrdquo Now he says ldquowersquore a business school with ahospitality focusrdquo training students for senior corporate managementThe FHSU BBA THM will serve this senior corporate managementsegment of the international marketplace while the BS THM willserve a more general mid-level management niche

This program will meet the needs of both international students aswell as domestic students within the state of Kansas Internationalstudents desiring an education in THM will have an opportunity togain an American business degree with this major including practicalwork experience in an internship The THM industry has a majorpresence along the I-70 corridor between the cities of Kansas City andDenver This major will provide the needed managers in Kansas forthis growing industry The I-70 Association a trade association oftourism and hospitality management from the I-70 corridor hassponsored a scholarship in support of the major starting in 2008 TheTHM industry employees a significant number of minority workersThis creates a special opportunity and need for minority managers inthe THM industry The proposed degree will continue to align withthe goal for FHSU to attract Hispanic students from southwestKansas

Tourism ranks among the top three industries in all 50 statesincluding Kansas According to the US Travel Data Center inWashington DC tourism generates over $2 billion every year for

Page 16

the state of Kansas Additionally the US Travel and TourismAdministration states that tourism greatly surpasses all otherindustries in generating foreign spending in the US estimations arethat this field generates over $50 billion in foreign money annually

Given the recent dramatic increases in the need for hospitality andtourism expertise there is a strong and growing regional nationaland international demand for students with hospitality and tourismskills and knowledge This proposed major would fill the expectedregional demand required to meet state-mandated requirements (egthe Kansas Tourism Initiative) as well as anticipated strong demandfrom domestic and international markets

Student demand for the program has been assessed in several waysFirst FHSU has completed a comparison analysis to similaruniversities that offer this type of a degree The schools selected arecomparable to FHSU in size and mission This comparative data wasused to calculate the percentages of students that were associated withthe THM programs at each of the similar institutions By applying thepercentages generated to the FHSU student population a projectedestimate of the number of students choosing the new major can beobtained The information is shown in the proposal and represents aconservative prediction because FHSUrsquos linkage to markets andprogramming in China and Turkey will attract numbers well beyondwhat the institutions in the table located in the proposal are capable ofrecruiting in the near future Based on information included in theproposal it can easily be projected that the worldwide pool ofpotential students will grow at a dramatic rate

Relationship with FHSU Performance Agreements

INSTITUTIONAL GOAL 3 Internationalize the campus andcurriculumThe tourism and hospitality major will consistently stress theimportance of the global environment to the service industry

5 ComparativeLocational

Advantage

The proposed major would fill the expected regional demand requiredto meet state-mandated requirements (eg the Kansas TourismInitiative) The major and its courses conform to the standardsrecommended by the Kansas Tourism Initiative Kansas Secretary ofRevenue and Former Kansas Senator Nick Jordan has expressedinterest in the earlier FHSU program and its potential to contribute tothe statersquos professional development needs in the travel and tourismindustry

The competencies that FHSU has developed working withinternational partners in China will help market and deliver the BSLikewise FHSUrsquos experience and competencies in offering distancelearning will provide a distinctive comparative advantage

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

Page 21

THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

Page 22

OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

Page 23

Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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1 983113983140983141983150983156983145983142983161 983137983150983140 983152983154983141983155983141983150983156

983152983141983154983155983151983150983137983148 983152983141983154983155983152983141983139983156983145983158983141 983137983150983140

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983140983137983156983137 983137983150983140 983140983141983155983139983154983145983138983141

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3 983125983150983140983141983154983155983156983137983150983140 983156983144983141 983145983150983142983148983157983141983150983139983141

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4 A983155983155983141983155983155 983139983151983150983139983148983157983155983145983151983150983155

983145983149983152983148983145983139983137983156983145983151983150983155 983137983150983140

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5 983108983145983155983152983148983137983161 983152983154983151983142983141983155983155983145983151983150983137983148

983152983154983141983155983141983150983156983137983156983145983151983150 983151983142 983155983141983148983142 983137983150983140

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6 983108983141983149983151983150983155983156983154983137983156983141 983137983140983141983153983157983137983156983141

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7 983120983154983151983158983145983140983141 983141983142983142983141983139983156983145983158983141 983158983145983155983157983137983148

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9 983113983150983139983151983154983152983151983154983137983156983141

983141983150983156983154983141983152983154983141983150983141983157983154983145983137983148 983156983144983145983150983147983145983150983143

10 983117983151983140983141983148 983156983154983137983145983156983155 983151983142 983155983157983139983139983141983155983155983142983157983148

983148983141983137983140983141983154983155 983156983151 983145983150983142983148983157983141983150983139983141

983151983156983144983141983154983155

11 A983152983152983154983141983139983145983137983156983141 983140983145983158983141983154983155983145983156983161

12 983108983141983149983151983150983155983156983154983137983156983141 983141983156983144983145983139983137983148

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13 983108983141983158983141983148983151983152 983137983150983140 983142983151983148983148983151983159

983152983154983151983146983141983139983156 983143983151983137983148983155

14 A983148983145983143983150 983153983157983137983148983145983156983161 983137983150983140 983153983157983137983150983156983145983156983161

983151983142 983159983151983154983147 983159983145983156983144 983152983154983151983146983141983139983156

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15 983106983157983145983148983140 983145983150983156983141983154983152983141983154983155983151983150983137983148

983154983141983148983137983156983145983151983150983155983144983145983152983155 983159983145983156983144983145983150 983137983150983140

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983106983157983155983145983150983141983155983155 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

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983124983112983117 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

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(12 983139983154983141983140983145983156 983144983151983157983154983155)

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983137983155983155983145983143983150983149983141983150983156983155 983139983137983155983141 983155983156983157983140983145983141983155

983155983145983149983157983148983137983156983145983151983150983155 983154983141983155983141983137983154983139983144

983152983137983152983141983154983155 983152983154983141983155983141983150983156983137983156983145983151983150983155

983141983160983137983149983145983150983137983156983145983151983150 983137983150983140 983151983156983144983141983154 983156983151983151983148983155

983157983155983141983140 983145983150 983156983161983152983145983139983137983148 983155983156983157983140983141983150983156

983152983141983154983142983151983154983149983137983150983139983141 983137983155983155983141983155983155983149983141983150983156

983123983157983154983158983141983161 983145983150983156983141983154983150983155983144983145983152 983152983154983151983158983145983140983141983154983155

983156983151 983137983155983155983141983155983155 983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144

983155983156983157983140983141983150983156 983152983141983154983142983151983154983149983137983150983139983141 983137983150983140

983149983141983137983155983157983154983141 983155983156983157983140983141983150983156

983139983151983149983152983141983156983141983150983139983145983141983155

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983143983154983137983140983157983137983156983145983150983143 983155983141983150983145983151983154983155 983156983151 983154983141983158983145983155983141

983139983157983154983154983145983139983157983148983157983149

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983152983154983151983143983154983137983149 983137983148983157983149983150983145 983156983151 983137983155983155983141983155983155

983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144 983149983137983146983151983154

983152983154983151983143983154983137983149 983152983148983137983139983141983149983141983150983156 983137983150983140

983137983148983145983143983150983149983141983150983156 983156983151 983141983149983152983148983151983161983149983141983150983156

983150983141983141983140983155

Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 8

The competencies that FHSU has developed working with international partners in China will help

market and deliver the BS Likewise FHSUrsquos experience and competencies in offering distance

learning in serving Kansas and beyond will provide a distinctive comparative advantage FHSU and

KSU have the opportunity to help Kansans enroll in more economical Regentsrsquo course work instead

of programming offered by privatefor-profit schools FHSU will serve as a recruiter for these

students and collaborate with KSU to educate students about the affordability of state programs

(6)

What are the characteristics of the students who will participate in this proposed program

Majors in this program will have an interest in acquiring a skill set focusing on topics in tourism and

hospitality management Many will be international students who can contribute to the FHSU goal of

ldquointernationalizing the campus and the curriculumrdquo as defined in the current FHSU Regentsrsquo

Performance Agreement

The admission guidelines are the same for majors in this program as all other FHSU students

Qualified admissions requirements apply to all those domestic students under 21 years of age

International partner students will be required to complete English language standards and academic

standards equal to or exceeding domestic students FHSU will also work to establish articulation

standards for community college coursework both in- and out-of-state to ease the flow of domestic

transfer students A significant number of these students will be adult learners and degree-completers

who need to finish an academic program The existence of the degree should help provide another

opportunity for FHSU to attract degree-completers relative to their potential interest in using

privatefor-profit institutions operating in the state

B Curriculum of the Proposed Program(See affinity diagram in Appendix D)

The Tourism and Hospitality Management major is designed to equip students with the technical and

practical skills required to pursue a career in the hospitality industry Students will develop high quality

in-depth skill sets in the functional areas of business (finance marketing management accounting and

economics) with a focus on tourism and hospitality management

The programrsquos coursework includes the universityrsquos 55-hour general education requirement and 12 hours

of general education cognates This broad array of coursework in the liberal arts will enhance the Tourism

and Hospitality Management (THM) graduatersquos breadth of learning responsible citizenship and cross-

cultural competence In addition courses focusing on international relations analytical abilities and

Page 9

communication skills will prepare the student for the unique needs of the 21 st century workplace and

enhance ldquoemployment securabilityrdquo in a global tourism and hospitality industry The program will include

a 12 hour concentration area This emphasis on workplace development is consistent with the Regentsrsquo

Performance Agreement goal in Foresight 2020

Graduates will be able to apply basic economic and statistical analysis to a variety of THM issues They

will have competency in rational decision processes and the use of groups in decision making The

program will help students understand what ethical behavior is and how ethical dilemmas complicate the

THM workplace They will explore how high ethical standards can be maintained in an organizational

setting Students will understand the global tourism economy and the forms of international business in

global operations and the impact of diverse cultures and global diversity in hospitality management

practices Graduates will be able to present economic and financial problem analysis in a THM context

and recommendations effectively using both written and oral communication formats Students will gain

experience in working effectively as a team member and as a team leader These skill sets will prepare the

THM graduates for entry level management positions in the THM industry an opportunity for their own

THM entrepreneurial efforts or to move into graduate work in THM

Bachelor of Science

Business amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality Management ndash 21 Hours

Core Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Page 10

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours (includes 55 hours of General Education)

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

C Program Faculty

(1) What is the quality of the faculty

The 21-hour business requirements for the Bachelor of Science degree will be taught by the

growing College of Business and Entrepreneurship faculty The current THM full-time faculty is

academically qualified and brings industry experience to the classroom as well as academic

training which allows for a strong connection for the students in terms of content meeting context

The adjuncts who teach within the program are both professionally and academically qualified as

well The following faculty profile for 2011-2012 which combines both full-time and adjunct

faculty for all courses taught over the previous academic year shows about 91 of the instructors

within the College of Business and Entrepreneurship are either academically andor

professionally qualified with approximately two-thirds of that number classified as full-time

andor participating faculty members

Page 11

Faculty Profile 2011-2012

Field of Instruction Number Number Number

Academically Professionally Other Faculty

Qualified Qualified Resources

Accounting 4 0 2

Economics amp Finance 8 2 0

Business Education 2 1 3

InformaticsMIS 8 14 2

General BusinessLaw 1 1 0

Management 10 23 1

Marketing 3 3 0

Tourism amp Hospitality 2 0 0

Total 38 (42) 44 (49) 8 (9)

The Tourism and Hospitality Management major will also require additional faculty who will be based in

China The following is the job description highlighting the required skill set needed to fill this position

Full-time International Faculty Position in Tourism and Hospitality Management

Overview In 2000 FHSU and Sias were the first set of universities approved by the Chinese Ministry of

Education to offer a dual WesternChinese degree in China Currently the institutions offer three joint

bachelor degree options which enroll more than 2200 students Faculty in these positions will teach in

the FHSU BS THM degree program at Sias All instruction and other work is conducted in English so

familiarity with the Chinese language is not required

FHSU seeks academically qualified (AQ) or professionally qualified (PQ) faculty to teach in our

Bachelor of Science in Tourism and Hospitality Management program at Sias International University in

China We seek faculty members who can teach combinations of the following courses

bull THM 620 Principles amp Practices in THM

bull THM 621 Tourism Marketing

bull THM 622 Service Operations

bull THM 623 Meetings Conventions amp Events Management

bull THM 624 Hotel amp Resort Management

bull THM 625 International Hospitality

bull THM XXX Hospitality Information Systems

bull THM XXX Food amp Beverage Management

bull THM XXX Casino Management

bull THM 629 THM Industry Internship

Page 12

Requirements Successful candidates must be US citizens or be eligible for US employment

Additionally each successful candidate must be able to work legally in China by obtaining a work permit

in the Henan Province of China Each position is an annual assignment as a Visiting Professor subject to

annual review with possibility of continuation Salaries and benefits are competitive for qualified

applicants Sias-based faculty members report to the FHSU College of Business and Entrepreneurshiprsquos

International Coordinator

A terminal degree in an appropriate academic area is required and each successful candidate should be

either Academically Qualified (AQ) or Professionally Qualified (PQ) as defined by AACSB

(httpwwwaacsbedu ) AQ applicants are preferred AQ faculty members should have earned terminal

degrees in Tourism and Hospitality Management or a related field (typically a PhD or ABD for fewer

than three years) and should be publishing accordingly A Masterrsquos degree and least five years of

significant tourism and hospitality management responsibilities will also be considered There are some

minor allowable exceptions Priority will be given to candidates with strong teaching and communication

skills Experience with online instructional delivery and course design (Blackboard) is also preferred

Finalists will consent to and successfully complete a criminal background check

(2) How many graduate assistants will serve the program

At this time no graduate student will be required for this program As the program grows graduate

assistants will be needed to assist faculty teaching in the program

D Academic Support

AdvisingStudents in the major will be advised by faculty in the department As the number of students increasessupport staff will be needed for assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping Fort Hays State University studentsfaculty and staff be successful in their personal development The center provides personal counselingservices for guiding personal growth academic success programs for enhancing academic skills andcareer counseling services to assist students and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equal access to the educationalopportunities at Fort Hays State University for persons with disabilities

LibraryForsyth Library is the informationresearch center for the university The library provides access to a fullrange of reference interlibrary loan circulationreserve government documents and special collectionservices The online catalog is accessible on and off campus Current holdings in Forsyth Library and

Page 13

departmental student resource centers meet the needs of the proposed program The only need for libraryresources will be the purchase of journal and similar publications to support student and faculty research

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes the reference desk a technologyassistance center a presentation area a dimensional mediated instruction area distributed learningspaces and smart study rooms

Center for Teaching Excellence and Learning Technologies (CTELT)CTELT assists faculty with the convergence of information technologies into digital formats Numerousworkshops are offered throughout the year to provide facultystaff with opportunities to develop skillsand enhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework through asynchronous and synchronousmodes The Virtual College serves over 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required to own a tabletlaptop computer aswell The entire FHSU campus has wireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearning technologies

International Student Services

The office provides a detailed orientation for all incoming international students Topics includeimmigration maintaining status services provided culture shock medical needs academics andprogramming and events offered by the university

E Facilities and Equipment

No additional facilities or equipment are needed domestically Arrangements will be made with

international partners to provide classroom and office facilities

F Program Review Assessment and Accreditation

Both the program goals and specific course objectives will be evaluated annually The programrsquos affinity

diagram in Appendix D contains expected learning outcomes assessment approaches and methods for

review

Page 14

Section Three Appendices

Appendix A Summary of Proposed Academic Program

Existing Major Under New Degree Request ndash Fort Hays State UniversityBS Tourism and Hospitality Management (THM)

Criteria Program Summary

1 Program Identification

CIP

CIP 520901

Program 401-0511 Tourism and Hospitality Management

2 Academic Unit Department of Management and Marketing

3 Program Description The proposed BS THM degree is being requested to supplement theexisting THM BBA degree The request was initiated by aninternational partnership proposal that would annually include 100entering Chinese sophomore students from SIAS University inXinzheng China The University has also recent inquiries frompotential Chinese Turkish and Philippine partners It has alwaysbeen the intent of FHSU to grow the THM program at aninternational level building on existing relationships as well asdeveloping new ones The proposed THM degree proves to be abetter fit in the development and servicing of certain partnerships atboth the national and international levels Studies continue to showthe growth of the China market in terms of the need for hospitalitygraduates (see appendices G and H) A recent survey of hospitalitystudents from five countries including the United States revealedthat 51 percent of the students chose hospitality for the opportunity tohave an international career In addition 65 percent cited China as aconsideration for post-graduate employment China is experiencingunprecedented growth in the THM industry FHSU has hadinternational partnerships particularly China for well over a decadeand this new degree would better serve the needs of our existingpartnerships and open the door for new ones Nationally andregionally the BS degree would also provide a better fit forarticulations with community and technical colleges across the nation

4 DemandNeed for theProgram

The THM industry is one of the fastest growing industries in theworld In the United States (US) the Bureau of Labor Statistics(BLS) reports that between 2002 and 2011 there was a 10 growth of jobs in this industry Since March of 2010 the travel industry hascreated 271000 new jobs and has created jobs at a pace that has been26 faster than the rest of the economy Travel and tourism in the USis a $19 trillion industry and is among the nationrsquos largest employerswith over 14 million direct travel-related jobs The BLS estimates thatthis industry will grow to employ over 15 million workers by 2014Approximately 18 to 20 of this workforce is in managerial

Page 15

professional or marketing jobs The $133 billion US lodgingindustry grew from 32000 hotels in 1987 to 49000 today and thenumber of hotel brands has increased significantly Internationallytravel and tourism provides approximately 10 of the total worldemployment In many countries it is the number one industry TheWorld Tourism Organization estimates that global tourism visitationwill grow from 770 million in 2006 to 16 billion by 2020 China isthe big player in this growth According to a major report completedin 2006 by the World Travel and Tourism Council (WTTC) entitledldquoThe Impact of Travel and Tourism on Jobs and the Economy inChina Hong Kong and Macaurdquo China alone is expected toexperience 100 million international tourists by 2020 from less than15 million currently Approximately 25 or 40 million of theworldrsquos jobs in the industry will be in China (see the articles inappendices G and H) It will be the second leading tourist destinationin the world Every company is struggling with finding and retaininga proper labor force Filling key middle-management positions is verydifficult In the post-2008 Olympic world China is aware that it wasnot properly prepared in terms of facilities and educated staff Thisrapid growth and future projection that China has underestimated itsneed for hospitality graduates indicates a strong demand for educatedand qualified managers in this industry In fact there is a growingrealization that colleges and universities need to work with UShospitality management programs to turn out senior corporateexecutives Michael Johnson dean of the Cornell School of HotelAdministration has said ldquohis school used to be a hospitality schoolwith a business focusrdquo Now he says ldquowersquore a business school with ahospitality focusrdquo training students for senior corporate managementThe FHSU BBA THM will serve this senior corporate managementsegment of the international marketplace while the BS THM willserve a more general mid-level management niche

This program will meet the needs of both international students aswell as domestic students within the state of Kansas Internationalstudents desiring an education in THM will have an opportunity togain an American business degree with this major including practicalwork experience in an internship The THM industry has a majorpresence along the I-70 corridor between the cities of Kansas City andDenver This major will provide the needed managers in Kansas forthis growing industry The I-70 Association a trade association oftourism and hospitality management from the I-70 corridor hassponsored a scholarship in support of the major starting in 2008 TheTHM industry employees a significant number of minority workersThis creates a special opportunity and need for minority managers inthe THM industry The proposed degree will continue to align withthe goal for FHSU to attract Hispanic students from southwestKansas

Tourism ranks among the top three industries in all 50 statesincluding Kansas According to the US Travel Data Center inWashington DC tourism generates over $2 billion every year for

Page 16

the state of Kansas Additionally the US Travel and TourismAdministration states that tourism greatly surpasses all otherindustries in generating foreign spending in the US estimations arethat this field generates over $50 billion in foreign money annually

Given the recent dramatic increases in the need for hospitality andtourism expertise there is a strong and growing regional nationaland international demand for students with hospitality and tourismskills and knowledge This proposed major would fill the expectedregional demand required to meet state-mandated requirements (egthe Kansas Tourism Initiative) as well as anticipated strong demandfrom domestic and international markets

Student demand for the program has been assessed in several waysFirst FHSU has completed a comparison analysis to similaruniversities that offer this type of a degree The schools selected arecomparable to FHSU in size and mission This comparative data wasused to calculate the percentages of students that were associated withthe THM programs at each of the similar institutions By applying thepercentages generated to the FHSU student population a projectedestimate of the number of students choosing the new major can beobtained The information is shown in the proposal and represents aconservative prediction because FHSUrsquos linkage to markets andprogramming in China and Turkey will attract numbers well beyondwhat the institutions in the table located in the proposal are capable ofrecruiting in the near future Based on information included in theproposal it can easily be projected that the worldwide pool ofpotential students will grow at a dramatic rate

Relationship with FHSU Performance Agreements

INSTITUTIONAL GOAL 3 Internationalize the campus andcurriculumThe tourism and hospitality major will consistently stress theimportance of the global environment to the service industry

5 ComparativeLocational

Advantage

The proposed major would fill the expected regional demand requiredto meet state-mandated requirements (eg the Kansas TourismInitiative) The major and its courses conform to the standardsrecommended by the Kansas Tourism Initiative Kansas Secretary ofRevenue and Former Kansas Senator Nick Jordan has expressedinterest in the earlier FHSU program and its potential to contribute tothe statersquos professional development needs in the travel and tourismindustry

The competencies that FHSU has developed working withinternational partners in China will help market and deliver the BSLikewise FHSUrsquos experience and competencies in offering distancelearning will provide a distinctive comparative advantage

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

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THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

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OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

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Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

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Appendix F USA Today Article(January 8 2008) (contrsquod)

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Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

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Appendix G USA Today Article(US Hotels Expand Their Reach into China)

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Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 9

communication skills will prepare the student for the unique needs of the 21 st century workplace and

enhance ldquoemployment securabilityrdquo in a global tourism and hospitality industry The program will include

a 12 hour concentration area This emphasis on workplace development is consistent with the Regentsrsquo

Performance Agreement goal in Foresight 2020

Graduates will be able to apply basic economic and statistical analysis to a variety of THM issues They

will have competency in rational decision processes and the use of groups in decision making The

program will help students understand what ethical behavior is and how ethical dilemmas complicate the

THM workplace They will explore how high ethical standards can be maintained in an organizational

setting Students will understand the global tourism economy and the forms of international business in

global operations and the impact of diverse cultures and global diversity in hospitality management

practices Graduates will be able to present economic and financial problem analysis in a THM context

and recommendations effectively using both written and oral communication formats Students will gain

experience in working effectively as a team member and as a team leader These skill sets will prepare the

THM graduates for entry level management positions in the THM industry an opportunity for their own

THM entrepreneurial efforts or to move into graduate work in THM

Bachelor of Science

Business amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality Management ndash 21 Hours

Core Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Page 10

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours (includes 55 hours of General Education)

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

C Program Faculty

(1) What is the quality of the faculty

The 21-hour business requirements for the Bachelor of Science degree will be taught by the

growing College of Business and Entrepreneurship faculty The current THM full-time faculty is

academically qualified and brings industry experience to the classroom as well as academic

training which allows for a strong connection for the students in terms of content meeting context

The adjuncts who teach within the program are both professionally and academically qualified as

well The following faculty profile for 2011-2012 which combines both full-time and adjunct

faculty for all courses taught over the previous academic year shows about 91 of the instructors

within the College of Business and Entrepreneurship are either academically andor

professionally qualified with approximately two-thirds of that number classified as full-time

andor participating faculty members

Page 11

Faculty Profile 2011-2012

Field of Instruction Number Number Number

Academically Professionally Other Faculty

Qualified Qualified Resources

Accounting 4 0 2

Economics amp Finance 8 2 0

Business Education 2 1 3

InformaticsMIS 8 14 2

General BusinessLaw 1 1 0

Management 10 23 1

Marketing 3 3 0

Tourism amp Hospitality 2 0 0

Total 38 (42) 44 (49) 8 (9)

The Tourism and Hospitality Management major will also require additional faculty who will be based in

China The following is the job description highlighting the required skill set needed to fill this position

Full-time International Faculty Position in Tourism and Hospitality Management

Overview In 2000 FHSU and Sias were the first set of universities approved by the Chinese Ministry of

Education to offer a dual WesternChinese degree in China Currently the institutions offer three joint

bachelor degree options which enroll more than 2200 students Faculty in these positions will teach in

the FHSU BS THM degree program at Sias All instruction and other work is conducted in English so

familiarity with the Chinese language is not required

FHSU seeks academically qualified (AQ) or professionally qualified (PQ) faculty to teach in our

Bachelor of Science in Tourism and Hospitality Management program at Sias International University in

China We seek faculty members who can teach combinations of the following courses

bull THM 620 Principles amp Practices in THM

bull THM 621 Tourism Marketing

bull THM 622 Service Operations

bull THM 623 Meetings Conventions amp Events Management

bull THM 624 Hotel amp Resort Management

bull THM 625 International Hospitality

bull THM XXX Hospitality Information Systems

bull THM XXX Food amp Beverage Management

bull THM XXX Casino Management

bull THM 629 THM Industry Internship

Page 12

Requirements Successful candidates must be US citizens or be eligible for US employment

Additionally each successful candidate must be able to work legally in China by obtaining a work permit

in the Henan Province of China Each position is an annual assignment as a Visiting Professor subject to

annual review with possibility of continuation Salaries and benefits are competitive for qualified

applicants Sias-based faculty members report to the FHSU College of Business and Entrepreneurshiprsquos

International Coordinator

A terminal degree in an appropriate academic area is required and each successful candidate should be

either Academically Qualified (AQ) or Professionally Qualified (PQ) as defined by AACSB

(httpwwwaacsbedu ) AQ applicants are preferred AQ faculty members should have earned terminal

degrees in Tourism and Hospitality Management or a related field (typically a PhD or ABD for fewer

than three years) and should be publishing accordingly A Masterrsquos degree and least five years of

significant tourism and hospitality management responsibilities will also be considered There are some

minor allowable exceptions Priority will be given to candidates with strong teaching and communication

skills Experience with online instructional delivery and course design (Blackboard) is also preferred

Finalists will consent to and successfully complete a criminal background check

(2) How many graduate assistants will serve the program

At this time no graduate student will be required for this program As the program grows graduate

assistants will be needed to assist faculty teaching in the program

D Academic Support

AdvisingStudents in the major will be advised by faculty in the department As the number of students increasessupport staff will be needed for assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping Fort Hays State University studentsfaculty and staff be successful in their personal development The center provides personal counselingservices for guiding personal growth academic success programs for enhancing academic skills andcareer counseling services to assist students and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equal access to the educationalopportunities at Fort Hays State University for persons with disabilities

LibraryForsyth Library is the informationresearch center for the university The library provides access to a fullrange of reference interlibrary loan circulationreserve government documents and special collectionservices The online catalog is accessible on and off campus Current holdings in Forsyth Library and

Page 13

departmental student resource centers meet the needs of the proposed program The only need for libraryresources will be the purchase of journal and similar publications to support student and faculty research

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes the reference desk a technologyassistance center a presentation area a dimensional mediated instruction area distributed learningspaces and smart study rooms

Center for Teaching Excellence and Learning Technologies (CTELT)CTELT assists faculty with the convergence of information technologies into digital formats Numerousworkshops are offered throughout the year to provide facultystaff with opportunities to develop skillsand enhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework through asynchronous and synchronousmodes The Virtual College serves over 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required to own a tabletlaptop computer aswell The entire FHSU campus has wireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearning technologies

International Student Services

The office provides a detailed orientation for all incoming international students Topics includeimmigration maintaining status services provided culture shock medical needs academics andprogramming and events offered by the university

E Facilities and Equipment

No additional facilities or equipment are needed domestically Arrangements will be made with

international partners to provide classroom and office facilities

F Program Review Assessment and Accreditation

Both the program goals and specific course objectives will be evaluated annually The programrsquos affinity

diagram in Appendix D contains expected learning outcomes assessment approaches and methods for

review

Page 14

Section Three Appendices

Appendix A Summary of Proposed Academic Program

Existing Major Under New Degree Request ndash Fort Hays State UniversityBS Tourism and Hospitality Management (THM)

Criteria Program Summary

1 Program Identification

CIP

CIP 520901

Program 401-0511 Tourism and Hospitality Management

2 Academic Unit Department of Management and Marketing

3 Program Description The proposed BS THM degree is being requested to supplement theexisting THM BBA degree The request was initiated by aninternational partnership proposal that would annually include 100entering Chinese sophomore students from SIAS University inXinzheng China The University has also recent inquiries frompotential Chinese Turkish and Philippine partners It has alwaysbeen the intent of FHSU to grow the THM program at aninternational level building on existing relationships as well asdeveloping new ones The proposed THM degree proves to be abetter fit in the development and servicing of certain partnerships atboth the national and international levels Studies continue to showthe growth of the China market in terms of the need for hospitalitygraduates (see appendices G and H) A recent survey of hospitalitystudents from five countries including the United States revealedthat 51 percent of the students chose hospitality for the opportunity tohave an international career In addition 65 percent cited China as aconsideration for post-graduate employment China is experiencingunprecedented growth in the THM industry FHSU has hadinternational partnerships particularly China for well over a decadeand this new degree would better serve the needs of our existingpartnerships and open the door for new ones Nationally andregionally the BS degree would also provide a better fit forarticulations with community and technical colleges across the nation

4 DemandNeed for theProgram

The THM industry is one of the fastest growing industries in theworld In the United States (US) the Bureau of Labor Statistics(BLS) reports that between 2002 and 2011 there was a 10 growth of jobs in this industry Since March of 2010 the travel industry hascreated 271000 new jobs and has created jobs at a pace that has been26 faster than the rest of the economy Travel and tourism in the USis a $19 trillion industry and is among the nationrsquos largest employerswith over 14 million direct travel-related jobs The BLS estimates thatthis industry will grow to employ over 15 million workers by 2014Approximately 18 to 20 of this workforce is in managerial

Page 15

professional or marketing jobs The $133 billion US lodgingindustry grew from 32000 hotels in 1987 to 49000 today and thenumber of hotel brands has increased significantly Internationallytravel and tourism provides approximately 10 of the total worldemployment In many countries it is the number one industry TheWorld Tourism Organization estimates that global tourism visitationwill grow from 770 million in 2006 to 16 billion by 2020 China isthe big player in this growth According to a major report completedin 2006 by the World Travel and Tourism Council (WTTC) entitledldquoThe Impact of Travel and Tourism on Jobs and the Economy inChina Hong Kong and Macaurdquo China alone is expected toexperience 100 million international tourists by 2020 from less than15 million currently Approximately 25 or 40 million of theworldrsquos jobs in the industry will be in China (see the articles inappendices G and H) It will be the second leading tourist destinationin the world Every company is struggling with finding and retaininga proper labor force Filling key middle-management positions is verydifficult In the post-2008 Olympic world China is aware that it wasnot properly prepared in terms of facilities and educated staff Thisrapid growth and future projection that China has underestimated itsneed for hospitality graduates indicates a strong demand for educatedand qualified managers in this industry In fact there is a growingrealization that colleges and universities need to work with UShospitality management programs to turn out senior corporateexecutives Michael Johnson dean of the Cornell School of HotelAdministration has said ldquohis school used to be a hospitality schoolwith a business focusrdquo Now he says ldquowersquore a business school with ahospitality focusrdquo training students for senior corporate managementThe FHSU BBA THM will serve this senior corporate managementsegment of the international marketplace while the BS THM willserve a more general mid-level management niche

This program will meet the needs of both international students aswell as domestic students within the state of Kansas Internationalstudents desiring an education in THM will have an opportunity togain an American business degree with this major including practicalwork experience in an internship The THM industry has a majorpresence along the I-70 corridor between the cities of Kansas City andDenver This major will provide the needed managers in Kansas forthis growing industry The I-70 Association a trade association oftourism and hospitality management from the I-70 corridor hassponsored a scholarship in support of the major starting in 2008 TheTHM industry employees a significant number of minority workersThis creates a special opportunity and need for minority managers inthe THM industry The proposed degree will continue to align withthe goal for FHSU to attract Hispanic students from southwestKansas

Tourism ranks among the top three industries in all 50 statesincluding Kansas According to the US Travel Data Center inWashington DC tourism generates over $2 billion every year for

Page 16

the state of Kansas Additionally the US Travel and TourismAdministration states that tourism greatly surpasses all otherindustries in generating foreign spending in the US estimations arethat this field generates over $50 billion in foreign money annually

Given the recent dramatic increases in the need for hospitality andtourism expertise there is a strong and growing regional nationaland international demand for students with hospitality and tourismskills and knowledge This proposed major would fill the expectedregional demand required to meet state-mandated requirements (egthe Kansas Tourism Initiative) as well as anticipated strong demandfrom domestic and international markets

Student demand for the program has been assessed in several waysFirst FHSU has completed a comparison analysis to similaruniversities that offer this type of a degree The schools selected arecomparable to FHSU in size and mission This comparative data wasused to calculate the percentages of students that were associated withthe THM programs at each of the similar institutions By applying thepercentages generated to the FHSU student population a projectedestimate of the number of students choosing the new major can beobtained The information is shown in the proposal and represents aconservative prediction because FHSUrsquos linkage to markets andprogramming in China and Turkey will attract numbers well beyondwhat the institutions in the table located in the proposal are capable ofrecruiting in the near future Based on information included in theproposal it can easily be projected that the worldwide pool ofpotential students will grow at a dramatic rate

Relationship with FHSU Performance Agreements

INSTITUTIONAL GOAL 3 Internationalize the campus andcurriculumThe tourism and hospitality major will consistently stress theimportance of the global environment to the service industry

5 ComparativeLocational

Advantage

The proposed major would fill the expected regional demand requiredto meet state-mandated requirements (eg the Kansas TourismInitiative) The major and its courses conform to the standardsrecommended by the Kansas Tourism Initiative Kansas Secretary ofRevenue and Former Kansas Senator Nick Jordan has expressedinterest in the earlier FHSU program and its potential to contribute tothe statersquos professional development needs in the travel and tourismindustry

The competencies that FHSU has developed working withinternational partners in China will help market and deliver the BSLikewise FHSUrsquos experience and competencies in offering distancelearning will provide a distinctive comparative advantage

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

Page 21

THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

Page 22

OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

Page 23

Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

983127983144983137983156 983137983154983141 983156983144983141 983141983148983141983149983141983150983156983155983138983157983145983148983140983145983150983143 983138983148983151983139983147983155 983151983142 983156983144983141 983106983123983085983124983112983117 983140983141983143983154983141983141 983152983154983151983143983154983137983149 983156983144983137983156

983159983145983148983148 983149983141983141983156 983156983144983141 983141983140983157983139983137983156983145983151983150983137983148 983150983141983141983140983155 983151983142 983156983144983141 983149983137983146983151983154

983107983144983137983154983137983139983156983141983154983145983155983156983145983139983155 983151983142

983106983123983085983124983112983117 983111983154983137983140983157983137983156983141983155

983116983141983137983154983150983145983150983143 983119983157983156983139983151983149983141983155 983142983151983154

983106983123983085983124983112983117983107983157983154983154983145983139983157983148983157983149 983142983151983154 983156983144983141 983106983123983085983124983112983117

983105983155983155983141983155983155983149983141983150983156 983117983141983156983144983151983140983155 983142983151983154

983156983144983141 983106983123983085983124983112983117

983107983154983145983156983145983139983137983148 983124983144983145983150983147983141983154983155

983112983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983154983141983153983157983145983154983141983155 983141983142983142983141983139983156983145983158983141 983154983141983137983155983151983150983145983150983143

983137983150983137983148983161983156983145983139 983137983150983140 983152983154983151983138983148983141983149983085983155983151983148983158983145983150983143

983137983138983145983148983145983156983145983141983155

983109983142983142983141983139983156983145983158983141 983107983151983149983149983157983150983145983139983137983156983151983154983155

983109983142983142983141983139983156983145983158983141 983159983154983145983156983156983141983150 983137983150983140

983145983150983156983141983154983152983141983154983155983151983150983137983148 983152983154983141983155983141983150983156983137983156983145983151983150983137983148

983155983147983145983148983148983155 983137983154983141 983154983141983153983157983145983154983141983140 983142983151983154 983141983158983141983154983161

983144983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983152983154983151983142983141983155983155983145983151983150983137983148

983109983142983142983141983139983156983145983158983141 983116983141983137983140983141983154983155

983112983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983152983154983151983142983141983155983155983145983151983150983137983148983155 983141983150983143983137983143983141 983145983150 983137

983158983137983154983145983141983156983161 983151983142 983148983141983137983140983141983154983155983144983145983152

983137983139983156983145983158983145983156983145983141983155 983156983151 983139983154983141983137983156983141

983145983150983150983151983158983137983156983145983151983150 983137983150983140 983158983137983148983157983141

983124983141983137983149983138983157983145983148983140983141983154983155

983107983151983151983154983140983145983150983137983156983145983151983150 983151983142 983141983142983142983151983154983156 983142983151983154

983151983157983156983155983156983137983150983140983145983150983143 983144983151983155983152983145983156983137983148983145983156983161

983155983141983154983158983145983139983141 983154983141983153983157983145983154983141983155 983141983142983142983141983139983156983145983158983141

983156983141983137983149983159983151983154983147 983155983147983145983148983148983155

983127983151983154983148983140983085983107983148983137983155983155 983123983141983154983158983145983139983141

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983151983142 983139983151983150983156983141983160983156

4 A983155983155983141983155983155 983139983151983150983139983148983157983155983145983151983150983155

983145983149983152983148983145983139983137983156983145983151983150983155 983137983150983140

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5 983108983145983155983152983148983137983161 983152983154983151983142983141983155983155983145983151983150983137983148

983152983154983141983155983141983150983156983137983156983145983151983150 983151983142 983155983141983148983142 983137983150983140

983139983148983145983141983150983156

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9 983113983150983139983151983154983152983151983154983137983156983141

983141983150983156983154983141983152983154983141983150983141983157983154983145983137983148 983156983144983145983150983147983145983150983143

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983151983156983144983141983154983155

11 A983152983152983154983141983139983145983137983156983141 983140983145983158983141983154983155983145983156983161

12 983108983141983149983151983150983155983156983154983137983156983141 983141983156983144983145983139983137983148

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13 983108983141983158983141983148983151983152 983137983150983140 983142983151983148983148983151983159

983152983154983151983146983141983139983156 983143983151983137983148983155

14 A983148983145983143983150 983153983157983137983148983145983156983161 983137983150983140 983153983157983137983150983156983145983156983161

983151983142 983159983151983154983147 983159983145983156983144 983152983154983151983146983141983139983156

983143983151983137983148983155

15 983106983157983145983148983140 983145983150983156983141983154983152983141983154983155983151983150983137983148

983154983141983148983137983156983145983151983150983155983144983145983152983155 983159983145983156983144983145983150 983137983150983140

983137983139983154983151983155983155 983156983141983137983149983155

16 983117983151983140983141983148 983159983151983154983148983140983085983139983148983137983155983155 983155983141983154983158983145983139983141

983106983157983155983145983150983141983155983155 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

983117983111983124 101 983113983150983156983154983151 983156983151 983106983157983155983145983150983141983155983155

983117983111983124 301 983117983143983156 983120983154983145983150983139983145983152983148983141983155

983117983111983124 611 983112983157983149983137983150 983122983141983155983151983157983154983139983141 983117983143983156

A983107983107983124 203 983120983154983145983150983139983145983152983148983141983155 983151983142 A983139983139983156 983113

983106983107983119983117 301 983106983157983155983145983150983141983155983155 983107983151983149983149

983111983106983125983123 204 983106983157983155983145983150983141983155983155 983116983137983159 983113

983113983118983124 250 983113983150983156983154983151 983156983151 983127983141983138 983108983141983158

983124983112983117 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

983124983112983117 620 983120983154983145983150983139983145983152983148983141983155 amp 983120983154983137983139983156983145983139983141983155

983145983150 983124983112983117

983124983112983117 621 983124983151983157983154983145983155983149 983117983137983154983147983141983156983145983150983143

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983124983112983117 983128983128983128 983112983151983155983152983145983156983137983148983145983156983161

983113983150983142983151983154983149983137983156983145983151983150 983123983161983155983156983141983149983155

983116983108983122983123 300 983113983150983156983154983151 983156983151 983116983141983137983140983141983154983155983144983145983152

983107983151983150983139983141983152983156983155

983124983112983117 625 983113983150983156983141983154983150983137983156983145983151983150983137983148

983112983151983155983152983145983156983137983148983145983156983161

983124983112983117 629 983124983112983117 983113983150983140983157983155983156983154983161

983113983150983156983141983154983150983155983144983145983152

983107983151983150983139983141983150983156983154983137983156983145983151983150

(12 983139983154983141983140983145983156 983144983151983157983154983155)

983113983150983155983156983154983157983139983156983151983154 983141983158983137983148983157983137983156983145983151983150 983151983142

983137983155983155983145983143983150983149983141983150983156983155 983139983137983155983141 983155983156983157983140983145983141983155

983155983145983149983157983148983137983156983145983151983150983155 983154983141983155983141983137983154983139983144

983152983137983152983141983154983155 983152983154983141983155983141983150983156983137983156983145983151983150983155

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983157983155983141983140 983145983150 983156983161983152983145983139983137983148 983155983156983157983140983141983150983156

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983149983141983137983155983157983154983141 983155983156983157983140983141983150983156

983139983151983149983152983141983156983141983150983139983145983141983155

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

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983139983157983154983154983145983139983157983148983157983149

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983152983154983151983143983154983137983149 983137983148983157983149983150983145 983156983151 983137983155983155983141983155983155

983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144 983149983137983146983151983154

983152983154983151983143983154983137983149 983152983148983137983139983141983149983141983150983156 983137983150983140

983137983148983145983143983150983149983141983150983156 983156983151 983141983149983152983148983151983161983149983141983150983156

983150983141983141983140983155

Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 10

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours (includes 55 hours of General Education)

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

C Program Faculty

(1) What is the quality of the faculty

The 21-hour business requirements for the Bachelor of Science degree will be taught by the

growing College of Business and Entrepreneurship faculty The current THM full-time faculty is

academically qualified and brings industry experience to the classroom as well as academic

training which allows for a strong connection for the students in terms of content meeting context

The adjuncts who teach within the program are both professionally and academically qualified as

well The following faculty profile for 2011-2012 which combines both full-time and adjunct

faculty for all courses taught over the previous academic year shows about 91 of the instructors

within the College of Business and Entrepreneurship are either academically andor

professionally qualified with approximately two-thirds of that number classified as full-time

andor participating faculty members

Page 11

Faculty Profile 2011-2012

Field of Instruction Number Number Number

Academically Professionally Other Faculty

Qualified Qualified Resources

Accounting 4 0 2

Economics amp Finance 8 2 0

Business Education 2 1 3

InformaticsMIS 8 14 2

General BusinessLaw 1 1 0

Management 10 23 1

Marketing 3 3 0

Tourism amp Hospitality 2 0 0

Total 38 (42) 44 (49) 8 (9)

The Tourism and Hospitality Management major will also require additional faculty who will be based in

China The following is the job description highlighting the required skill set needed to fill this position

Full-time International Faculty Position in Tourism and Hospitality Management

Overview In 2000 FHSU and Sias were the first set of universities approved by the Chinese Ministry of

Education to offer a dual WesternChinese degree in China Currently the institutions offer three joint

bachelor degree options which enroll more than 2200 students Faculty in these positions will teach in

the FHSU BS THM degree program at Sias All instruction and other work is conducted in English so

familiarity with the Chinese language is not required

FHSU seeks academically qualified (AQ) or professionally qualified (PQ) faculty to teach in our

Bachelor of Science in Tourism and Hospitality Management program at Sias International University in

China We seek faculty members who can teach combinations of the following courses

bull THM 620 Principles amp Practices in THM

bull THM 621 Tourism Marketing

bull THM 622 Service Operations

bull THM 623 Meetings Conventions amp Events Management

bull THM 624 Hotel amp Resort Management

bull THM 625 International Hospitality

bull THM XXX Hospitality Information Systems

bull THM XXX Food amp Beverage Management

bull THM XXX Casino Management

bull THM 629 THM Industry Internship

Page 12

Requirements Successful candidates must be US citizens or be eligible for US employment

Additionally each successful candidate must be able to work legally in China by obtaining a work permit

in the Henan Province of China Each position is an annual assignment as a Visiting Professor subject to

annual review with possibility of continuation Salaries and benefits are competitive for qualified

applicants Sias-based faculty members report to the FHSU College of Business and Entrepreneurshiprsquos

International Coordinator

A terminal degree in an appropriate academic area is required and each successful candidate should be

either Academically Qualified (AQ) or Professionally Qualified (PQ) as defined by AACSB

(httpwwwaacsbedu ) AQ applicants are preferred AQ faculty members should have earned terminal

degrees in Tourism and Hospitality Management or a related field (typically a PhD or ABD for fewer

than three years) and should be publishing accordingly A Masterrsquos degree and least five years of

significant tourism and hospitality management responsibilities will also be considered There are some

minor allowable exceptions Priority will be given to candidates with strong teaching and communication

skills Experience with online instructional delivery and course design (Blackboard) is also preferred

Finalists will consent to and successfully complete a criminal background check

(2) How many graduate assistants will serve the program

At this time no graduate student will be required for this program As the program grows graduate

assistants will be needed to assist faculty teaching in the program

D Academic Support

AdvisingStudents in the major will be advised by faculty in the department As the number of students increasessupport staff will be needed for assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping Fort Hays State University studentsfaculty and staff be successful in their personal development The center provides personal counselingservices for guiding personal growth academic success programs for enhancing academic skills andcareer counseling services to assist students and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equal access to the educationalopportunities at Fort Hays State University for persons with disabilities

LibraryForsyth Library is the informationresearch center for the university The library provides access to a fullrange of reference interlibrary loan circulationreserve government documents and special collectionservices The online catalog is accessible on and off campus Current holdings in Forsyth Library and

Page 13

departmental student resource centers meet the needs of the proposed program The only need for libraryresources will be the purchase of journal and similar publications to support student and faculty research

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes the reference desk a technologyassistance center a presentation area a dimensional mediated instruction area distributed learningspaces and smart study rooms

Center for Teaching Excellence and Learning Technologies (CTELT)CTELT assists faculty with the convergence of information technologies into digital formats Numerousworkshops are offered throughout the year to provide facultystaff with opportunities to develop skillsand enhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework through asynchronous and synchronousmodes The Virtual College serves over 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required to own a tabletlaptop computer aswell The entire FHSU campus has wireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearning technologies

International Student Services

The office provides a detailed orientation for all incoming international students Topics includeimmigration maintaining status services provided culture shock medical needs academics andprogramming and events offered by the university

E Facilities and Equipment

No additional facilities or equipment are needed domestically Arrangements will be made with

international partners to provide classroom and office facilities

F Program Review Assessment and Accreditation

Both the program goals and specific course objectives will be evaluated annually The programrsquos affinity

diagram in Appendix D contains expected learning outcomes assessment approaches and methods for

review

Page 14

Section Three Appendices

Appendix A Summary of Proposed Academic Program

Existing Major Under New Degree Request ndash Fort Hays State UniversityBS Tourism and Hospitality Management (THM)

Criteria Program Summary

1 Program Identification

CIP

CIP 520901

Program 401-0511 Tourism and Hospitality Management

2 Academic Unit Department of Management and Marketing

3 Program Description The proposed BS THM degree is being requested to supplement theexisting THM BBA degree The request was initiated by aninternational partnership proposal that would annually include 100entering Chinese sophomore students from SIAS University inXinzheng China The University has also recent inquiries frompotential Chinese Turkish and Philippine partners It has alwaysbeen the intent of FHSU to grow the THM program at aninternational level building on existing relationships as well asdeveloping new ones The proposed THM degree proves to be abetter fit in the development and servicing of certain partnerships atboth the national and international levels Studies continue to showthe growth of the China market in terms of the need for hospitalitygraduates (see appendices G and H) A recent survey of hospitalitystudents from five countries including the United States revealedthat 51 percent of the students chose hospitality for the opportunity tohave an international career In addition 65 percent cited China as aconsideration for post-graduate employment China is experiencingunprecedented growth in the THM industry FHSU has hadinternational partnerships particularly China for well over a decadeand this new degree would better serve the needs of our existingpartnerships and open the door for new ones Nationally andregionally the BS degree would also provide a better fit forarticulations with community and technical colleges across the nation

4 DemandNeed for theProgram

The THM industry is one of the fastest growing industries in theworld In the United States (US) the Bureau of Labor Statistics(BLS) reports that between 2002 and 2011 there was a 10 growth of jobs in this industry Since March of 2010 the travel industry hascreated 271000 new jobs and has created jobs at a pace that has been26 faster than the rest of the economy Travel and tourism in the USis a $19 trillion industry and is among the nationrsquos largest employerswith over 14 million direct travel-related jobs The BLS estimates thatthis industry will grow to employ over 15 million workers by 2014Approximately 18 to 20 of this workforce is in managerial

Page 15

professional or marketing jobs The $133 billion US lodgingindustry grew from 32000 hotels in 1987 to 49000 today and thenumber of hotel brands has increased significantly Internationallytravel and tourism provides approximately 10 of the total worldemployment In many countries it is the number one industry TheWorld Tourism Organization estimates that global tourism visitationwill grow from 770 million in 2006 to 16 billion by 2020 China isthe big player in this growth According to a major report completedin 2006 by the World Travel and Tourism Council (WTTC) entitledldquoThe Impact of Travel and Tourism on Jobs and the Economy inChina Hong Kong and Macaurdquo China alone is expected toexperience 100 million international tourists by 2020 from less than15 million currently Approximately 25 or 40 million of theworldrsquos jobs in the industry will be in China (see the articles inappendices G and H) It will be the second leading tourist destinationin the world Every company is struggling with finding and retaininga proper labor force Filling key middle-management positions is verydifficult In the post-2008 Olympic world China is aware that it wasnot properly prepared in terms of facilities and educated staff Thisrapid growth and future projection that China has underestimated itsneed for hospitality graduates indicates a strong demand for educatedand qualified managers in this industry In fact there is a growingrealization that colleges and universities need to work with UShospitality management programs to turn out senior corporateexecutives Michael Johnson dean of the Cornell School of HotelAdministration has said ldquohis school used to be a hospitality schoolwith a business focusrdquo Now he says ldquowersquore a business school with ahospitality focusrdquo training students for senior corporate managementThe FHSU BBA THM will serve this senior corporate managementsegment of the international marketplace while the BS THM willserve a more general mid-level management niche

This program will meet the needs of both international students aswell as domestic students within the state of Kansas Internationalstudents desiring an education in THM will have an opportunity togain an American business degree with this major including practicalwork experience in an internship The THM industry has a majorpresence along the I-70 corridor between the cities of Kansas City andDenver This major will provide the needed managers in Kansas forthis growing industry The I-70 Association a trade association oftourism and hospitality management from the I-70 corridor hassponsored a scholarship in support of the major starting in 2008 TheTHM industry employees a significant number of minority workersThis creates a special opportunity and need for minority managers inthe THM industry The proposed degree will continue to align withthe goal for FHSU to attract Hispanic students from southwestKansas

Tourism ranks among the top three industries in all 50 statesincluding Kansas According to the US Travel Data Center inWashington DC tourism generates over $2 billion every year for

Page 16

the state of Kansas Additionally the US Travel and TourismAdministration states that tourism greatly surpasses all otherindustries in generating foreign spending in the US estimations arethat this field generates over $50 billion in foreign money annually

Given the recent dramatic increases in the need for hospitality andtourism expertise there is a strong and growing regional nationaland international demand for students with hospitality and tourismskills and knowledge This proposed major would fill the expectedregional demand required to meet state-mandated requirements (egthe Kansas Tourism Initiative) as well as anticipated strong demandfrom domestic and international markets

Student demand for the program has been assessed in several waysFirst FHSU has completed a comparison analysis to similaruniversities that offer this type of a degree The schools selected arecomparable to FHSU in size and mission This comparative data wasused to calculate the percentages of students that were associated withthe THM programs at each of the similar institutions By applying thepercentages generated to the FHSU student population a projectedestimate of the number of students choosing the new major can beobtained The information is shown in the proposal and represents aconservative prediction because FHSUrsquos linkage to markets andprogramming in China and Turkey will attract numbers well beyondwhat the institutions in the table located in the proposal are capable ofrecruiting in the near future Based on information included in theproposal it can easily be projected that the worldwide pool ofpotential students will grow at a dramatic rate

Relationship with FHSU Performance Agreements

INSTITUTIONAL GOAL 3 Internationalize the campus andcurriculumThe tourism and hospitality major will consistently stress theimportance of the global environment to the service industry

5 ComparativeLocational

Advantage

The proposed major would fill the expected regional demand requiredto meet state-mandated requirements (eg the Kansas TourismInitiative) The major and its courses conform to the standardsrecommended by the Kansas Tourism Initiative Kansas Secretary ofRevenue and Former Kansas Senator Nick Jordan has expressedinterest in the earlier FHSU program and its potential to contribute tothe statersquos professional development needs in the travel and tourismindustry

The competencies that FHSU has developed working withinternational partners in China will help market and deliver the BSLikewise FHSUrsquos experience and competencies in offering distancelearning will provide a distinctive comparative advantage

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

Page 21

THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

Page 22

OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

Page 23

Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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1 983113983140983141983150983156983145983142983161 983137983150983140 983152983154983141983155983141983150983156

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2 983113983150983139983151983154983152983151983154983137983156983141 983137983152983152983154983151983152983154983145983137983156983141

983140983137983156983137 983137983150983140 983140983141983155983139983154983145983138983141

983152983154983151983139983141983155983155983141983155

3 983125983150983140983141983154983155983156983137983150983140 983156983144983141 983145983150983142983148983157983141983150983139983141

983151983142 983139983151983150983156983141983160983156

4 A983155983155983141983155983155 983139983151983150983139983148983157983155983145983151983150983155

983145983149983152983148983145983139983137983156983145983151983150983155 983137983150983140

983139983151983150983155983141983153983157983141983150983139983141983155 983151983142 983140983141983139983145983155983145983151983150983155

5 983108983145983155983152983148983137983161 983152983154983151983142983141983155983155983145983151983150983137983148

983152983154983141983155983141983150983156983137983156983145983151983150 983151983142 983155983141983148983142 983137983150983140

983139983148983145983141983150983156

6 983108983141983149983151983150983155983156983154983137983156983141 983137983140983141983153983157983137983156983141

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7 983120983154983151983158983145983140983141 983141983142983142983141983139983156983145983158983141 983158983145983155983157983137983148

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983151983154983143983137983150983145983162983141 983139983151983149983149983157983150983145983139983137983156983145983151983150983155

983156983151 983141983150983143983137983143983141 983137983157983140983145983141983150983139983141

9 983113983150983139983151983154983152983151983154983137983156983141

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10 983117983151983140983141983148 983156983154983137983145983156983155 983151983142 983155983157983139983139983141983155983155983142983157983148

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11 A983152983152983154983141983139983145983137983156983141 983140983145983158983141983154983155983145983156983161

12 983108983141983149983151983150983155983156983154983137983156983141 983141983156983144983145983139983137983148

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13 983108983141983158983141983148983151983152 983137983150983140 983142983151983148983148983151983159

983152983154983151983146983141983139983156 983143983151983137983148983155

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983151983142 983159983151983154983147 983159983145983156983144 983152983154983151983146983141983139983156

983143983151983137983148983155

15 983106983157983145983148983140 983145983150983156983141983154983152983141983154983155983151983150983137983148

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983106983157983155983145983150983141983155983155 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

983117983111983124 101 983113983150983156983154983151 983156983151 983106983157983155983145983150983141983155983155

983117983111983124 301 983117983143983156 983120983154983145983150983139983145983152983148983141983155

983117983111983124 611 983112983157983149983137983150 983122983141983155983151983157983154983139983141 983117983143983156

A983107983107983124 203 983120983154983145983150983139983145983152983148983141983155 983151983142 A983139983139983156 983113

983106983107983119983117 301 983106983157983155983145983150983141983155983155 983107983151983149983149

983111983106983125983123 204 983106983157983155983145983150983141983155983155 983116983137983159 983113

983113983118983124 250 983113983150983156983154983151 983156983151 983127983141983138 983108983141983158

983124983112983117 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

983124983112983117 620 983120983154983145983150983139983145983152983148983141983155 amp 983120983154983137983139983156983145983139983141983155

983145983150 983124983112983117

983124983112983117 621 983124983151983157983154983145983155983149 983117983137983154983147983141983156983145983150983143

983124983112983117 622 983123983141983154983158983145983139983141 983119983152983141983154983137983156983145983151983150983155

983124983112983117 983128983128983128 983112983151983155983152983145983156983137983148983145983156983161

983113983150983142983151983154983149983137983156983145983151983150 983123983161983155983156983141983149983155

983116983108983122983123 300 983113983150983156983154983151 983156983151 983116983141983137983140983141983154983155983144983145983152

983107983151983150983139983141983152983156983155

983124983112983117 625 983113983150983156983141983154983150983137983156983145983151983150983137983148

983112983151983155983152983145983156983137983148983145983156983161

983124983112983117 629 983124983112983117 983113983150983140983157983155983156983154983161

983113983150983156983141983154983150983155983144983145983152

983107983151983150983139983141983150983156983154983137983156983145983151983150

(12 983139983154983141983140983145983156 983144983151983157983154983155)

983113983150983155983156983154983157983139983156983151983154 983141983158983137983148983157983137983156983145983151983150 983151983142

983137983155983155983145983143983150983149983141983150983156983155 983139983137983155983141 983155983156983157983140983145983141983155

983155983145983149983157983148983137983156983145983151983150983155 983154983141983155983141983137983154983139983144

983152983137983152983141983154983155 983152983154983141983155983141983150983156983137983156983145983151983150983155

983141983160983137983149983145983150983137983156983145983151983150 983137983150983140 983151983156983144983141983154 983156983151983151983148983155

983157983155983141983140 983145983150 983156983161983152983145983139983137983148 983155983156983157983140983141983150983156

983152983141983154983142983151983154983149983137983150983139983141 983137983155983155983141983155983155983149983141983150983156

983123983157983154983158983141983161 983145983150983156983141983154983150983155983144983145983152 983152983154983151983158983145983140983141983154983155

983156983151 983137983155983155983141983155983155 983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144

983155983156983157983140983141983150983156 983152983141983154983142983151983154983149983137983150983139983141 983137983150983140

983149983141983137983155983157983154983141 983155983156983157983140983141983150983156

983139983151983149983152983141983156983141983150983139983145983141983155

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983143983154983137983140983157983137983156983145983150983143 983155983141983150983145983151983154983155 983156983151 983154983141983158983145983155983141

983139983157983154983154983145983139983157983148983157983149

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983152983154983151983143983154983137983149 983137983148983157983149983150983145 983156983151 983137983155983155983141983155983155

983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144 983149983137983146983151983154

983152983154983151983143983154983137983149 983152983148983137983139983141983149983141983150983156 983137983150983140

983137983148983145983143983150983149983141983150983156 983156983151 983141983149983152983148983151983161983149983141983150983156

983150983141983141983140983155

Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 11

Faculty Profile 2011-2012

Field of Instruction Number Number Number

Academically Professionally Other Faculty

Qualified Qualified Resources

Accounting 4 0 2

Economics amp Finance 8 2 0

Business Education 2 1 3

InformaticsMIS 8 14 2

General BusinessLaw 1 1 0

Management 10 23 1

Marketing 3 3 0

Tourism amp Hospitality 2 0 0

Total 38 (42) 44 (49) 8 (9)

The Tourism and Hospitality Management major will also require additional faculty who will be based in

China The following is the job description highlighting the required skill set needed to fill this position

Full-time International Faculty Position in Tourism and Hospitality Management

Overview In 2000 FHSU and Sias were the first set of universities approved by the Chinese Ministry of

Education to offer a dual WesternChinese degree in China Currently the institutions offer three joint

bachelor degree options which enroll more than 2200 students Faculty in these positions will teach in

the FHSU BS THM degree program at Sias All instruction and other work is conducted in English so

familiarity with the Chinese language is not required

FHSU seeks academically qualified (AQ) or professionally qualified (PQ) faculty to teach in our

Bachelor of Science in Tourism and Hospitality Management program at Sias International University in

China We seek faculty members who can teach combinations of the following courses

bull THM 620 Principles amp Practices in THM

bull THM 621 Tourism Marketing

bull THM 622 Service Operations

bull THM 623 Meetings Conventions amp Events Management

bull THM 624 Hotel amp Resort Management

bull THM 625 International Hospitality

bull THM XXX Hospitality Information Systems

bull THM XXX Food amp Beverage Management

bull THM XXX Casino Management

bull THM 629 THM Industry Internship

Page 12

Requirements Successful candidates must be US citizens or be eligible for US employment

Additionally each successful candidate must be able to work legally in China by obtaining a work permit

in the Henan Province of China Each position is an annual assignment as a Visiting Professor subject to

annual review with possibility of continuation Salaries and benefits are competitive for qualified

applicants Sias-based faculty members report to the FHSU College of Business and Entrepreneurshiprsquos

International Coordinator

A terminal degree in an appropriate academic area is required and each successful candidate should be

either Academically Qualified (AQ) or Professionally Qualified (PQ) as defined by AACSB

(httpwwwaacsbedu ) AQ applicants are preferred AQ faculty members should have earned terminal

degrees in Tourism and Hospitality Management or a related field (typically a PhD or ABD for fewer

than three years) and should be publishing accordingly A Masterrsquos degree and least five years of

significant tourism and hospitality management responsibilities will also be considered There are some

minor allowable exceptions Priority will be given to candidates with strong teaching and communication

skills Experience with online instructional delivery and course design (Blackboard) is also preferred

Finalists will consent to and successfully complete a criminal background check

(2) How many graduate assistants will serve the program

At this time no graduate student will be required for this program As the program grows graduate

assistants will be needed to assist faculty teaching in the program

D Academic Support

AdvisingStudents in the major will be advised by faculty in the department As the number of students increasessupport staff will be needed for assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping Fort Hays State University studentsfaculty and staff be successful in their personal development The center provides personal counselingservices for guiding personal growth academic success programs for enhancing academic skills andcareer counseling services to assist students and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equal access to the educationalopportunities at Fort Hays State University for persons with disabilities

LibraryForsyth Library is the informationresearch center for the university The library provides access to a fullrange of reference interlibrary loan circulationreserve government documents and special collectionservices The online catalog is accessible on and off campus Current holdings in Forsyth Library and

Page 13

departmental student resource centers meet the needs of the proposed program The only need for libraryresources will be the purchase of journal and similar publications to support student and faculty research

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes the reference desk a technologyassistance center a presentation area a dimensional mediated instruction area distributed learningspaces and smart study rooms

Center for Teaching Excellence and Learning Technologies (CTELT)CTELT assists faculty with the convergence of information technologies into digital formats Numerousworkshops are offered throughout the year to provide facultystaff with opportunities to develop skillsand enhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework through asynchronous and synchronousmodes The Virtual College serves over 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required to own a tabletlaptop computer aswell The entire FHSU campus has wireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearning technologies

International Student Services

The office provides a detailed orientation for all incoming international students Topics includeimmigration maintaining status services provided culture shock medical needs academics andprogramming and events offered by the university

E Facilities and Equipment

No additional facilities or equipment are needed domestically Arrangements will be made with

international partners to provide classroom and office facilities

F Program Review Assessment and Accreditation

Both the program goals and specific course objectives will be evaluated annually The programrsquos affinity

diagram in Appendix D contains expected learning outcomes assessment approaches and methods for

review

Page 14

Section Three Appendices

Appendix A Summary of Proposed Academic Program

Existing Major Under New Degree Request ndash Fort Hays State UniversityBS Tourism and Hospitality Management (THM)

Criteria Program Summary

1 Program Identification

CIP

CIP 520901

Program 401-0511 Tourism and Hospitality Management

2 Academic Unit Department of Management and Marketing

3 Program Description The proposed BS THM degree is being requested to supplement theexisting THM BBA degree The request was initiated by aninternational partnership proposal that would annually include 100entering Chinese sophomore students from SIAS University inXinzheng China The University has also recent inquiries frompotential Chinese Turkish and Philippine partners It has alwaysbeen the intent of FHSU to grow the THM program at aninternational level building on existing relationships as well asdeveloping new ones The proposed THM degree proves to be abetter fit in the development and servicing of certain partnerships atboth the national and international levels Studies continue to showthe growth of the China market in terms of the need for hospitalitygraduates (see appendices G and H) A recent survey of hospitalitystudents from five countries including the United States revealedthat 51 percent of the students chose hospitality for the opportunity tohave an international career In addition 65 percent cited China as aconsideration for post-graduate employment China is experiencingunprecedented growth in the THM industry FHSU has hadinternational partnerships particularly China for well over a decadeand this new degree would better serve the needs of our existingpartnerships and open the door for new ones Nationally andregionally the BS degree would also provide a better fit forarticulations with community and technical colleges across the nation

4 DemandNeed for theProgram

The THM industry is one of the fastest growing industries in theworld In the United States (US) the Bureau of Labor Statistics(BLS) reports that between 2002 and 2011 there was a 10 growth of jobs in this industry Since March of 2010 the travel industry hascreated 271000 new jobs and has created jobs at a pace that has been26 faster than the rest of the economy Travel and tourism in the USis a $19 trillion industry and is among the nationrsquos largest employerswith over 14 million direct travel-related jobs The BLS estimates thatthis industry will grow to employ over 15 million workers by 2014Approximately 18 to 20 of this workforce is in managerial

Page 15

professional or marketing jobs The $133 billion US lodgingindustry grew from 32000 hotels in 1987 to 49000 today and thenumber of hotel brands has increased significantly Internationallytravel and tourism provides approximately 10 of the total worldemployment In many countries it is the number one industry TheWorld Tourism Organization estimates that global tourism visitationwill grow from 770 million in 2006 to 16 billion by 2020 China isthe big player in this growth According to a major report completedin 2006 by the World Travel and Tourism Council (WTTC) entitledldquoThe Impact of Travel and Tourism on Jobs and the Economy inChina Hong Kong and Macaurdquo China alone is expected toexperience 100 million international tourists by 2020 from less than15 million currently Approximately 25 or 40 million of theworldrsquos jobs in the industry will be in China (see the articles inappendices G and H) It will be the second leading tourist destinationin the world Every company is struggling with finding and retaininga proper labor force Filling key middle-management positions is verydifficult In the post-2008 Olympic world China is aware that it wasnot properly prepared in terms of facilities and educated staff Thisrapid growth and future projection that China has underestimated itsneed for hospitality graduates indicates a strong demand for educatedand qualified managers in this industry In fact there is a growingrealization that colleges and universities need to work with UShospitality management programs to turn out senior corporateexecutives Michael Johnson dean of the Cornell School of HotelAdministration has said ldquohis school used to be a hospitality schoolwith a business focusrdquo Now he says ldquowersquore a business school with ahospitality focusrdquo training students for senior corporate managementThe FHSU BBA THM will serve this senior corporate managementsegment of the international marketplace while the BS THM willserve a more general mid-level management niche

This program will meet the needs of both international students aswell as domestic students within the state of Kansas Internationalstudents desiring an education in THM will have an opportunity togain an American business degree with this major including practicalwork experience in an internship The THM industry has a majorpresence along the I-70 corridor between the cities of Kansas City andDenver This major will provide the needed managers in Kansas forthis growing industry The I-70 Association a trade association oftourism and hospitality management from the I-70 corridor hassponsored a scholarship in support of the major starting in 2008 TheTHM industry employees a significant number of minority workersThis creates a special opportunity and need for minority managers inthe THM industry The proposed degree will continue to align withthe goal for FHSU to attract Hispanic students from southwestKansas

Tourism ranks among the top three industries in all 50 statesincluding Kansas According to the US Travel Data Center inWashington DC tourism generates over $2 billion every year for

Page 16

the state of Kansas Additionally the US Travel and TourismAdministration states that tourism greatly surpasses all otherindustries in generating foreign spending in the US estimations arethat this field generates over $50 billion in foreign money annually

Given the recent dramatic increases in the need for hospitality andtourism expertise there is a strong and growing regional nationaland international demand for students with hospitality and tourismskills and knowledge This proposed major would fill the expectedregional demand required to meet state-mandated requirements (egthe Kansas Tourism Initiative) as well as anticipated strong demandfrom domestic and international markets

Student demand for the program has been assessed in several waysFirst FHSU has completed a comparison analysis to similaruniversities that offer this type of a degree The schools selected arecomparable to FHSU in size and mission This comparative data wasused to calculate the percentages of students that were associated withthe THM programs at each of the similar institutions By applying thepercentages generated to the FHSU student population a projectedestimate of the number of students choosing the new major can beobtained The information is shown in the proposal and represents aconservative prediction because FHSUrsquos linkage to markets andprogramming in China and Turkey will attract numbers well beyondwhat the institutions in the table located in the proposal are capable ofrecruiting in the near future Based on information included in theproposal it can easily be projected that the worldwide pool ofpotential students will grow at a dramatic rate

Relationship with FHSU Performance Agreements

INSTITUTIONAL GOAL 3 Internationalize the campus andcurriculumThe tourism and hospitality major will consistently stress theimportance of the global environment to the service industry

5 ComparativeLocational

Advantage

The proposed major would fill the expected regional demand requiredto meet state-mandated requirements (eg the Kansas TourismInitiative) The major and its courses conform to the standardsrecommended by the Kansas Tourism Initiative Kansas Secretary ofRevenue and Former Kansas Senator Nick Jordan has expressedinterest in the earlier FHSU program and its potential to contribute tothe statersquos professional development needs in the travel and tourismindustry

The competencies that FHSU has developed working withinternational partners in China will help market and deliver the BSLikewise FHSUrsquos experience and competencies in offering distancelearning will provide a distinctive comparative advantage

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

Page 21

THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

Page 22

OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

Page 23

Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix F USA Today Article(January 8 2008)

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Appendix F USA Today Article(January 8 2008) (contrsquod)

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Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

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Appendix G USA Today Article(US Hotels Expand Their Reach into China)

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Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 12

Requirements Successful candidates must be US citizens or be eligible for US employment

Additionally each successful candidate must be able to work legally in China by obtaining a work permit

in the Henan Province of China Each position is an annual assignment as a Visiting Professor subject to

annual review with possibility of continuation Salaries and benefits are competitive for qualified

applicants Sias-based faculty members report to the FHSU College of Business and Entrepreneurshiprsquos

International Coordinator

A terminal degree in an appropriate academic area is required and each successful candidate should be

either Academically Qualified (AQ) or Professionally Qualified (PQ) as defined by AACSB

(httpwwwaacsbedu ) AQ applicants are preferred AQ faculty members should have earned terminal

degrees in Tourism and Hospitality Management or a related field (typically a PhD or ABD for fewer

than three years) and should be publishing accordingly A Masterrsquos degree and least five years of

significant tourism and hospitality management responsibilities will also be considered There are some

minor allowable exceptions Priority will be given to candidates with strong teaching and communication

skills Experience with online instructional delivery and course design (Blackboard) is also preferred

Finalists will consent to and successfully complete a criminal background check

(2) How many graduate assistants will serve the program

At this time no graduate student will be required for this program As the program grows graduate

assistants will be needed to assist faculty teaching in the program

D Academic Support

AdvisingStudents in the major will be advised by faculty in the department As the number of students increasessupport staff will be needed for assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping Fort Hays State University studentsfaculty and staff be successful in their personal development The center provides personal counselingservices for guiding personal growth academic success programs for enhancing academic skills andcareer counseling services to assist students and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equal access to the educationalopportunities at Fort Hays State University for persons with disabilities

LibraryForsyth Library is the informationresearch center for the university The library provides access to a fullrange of reference interlibrary loan circulationreserve government documents and special collectionservices The online catalog is accessible on and off campus Current holdings in Forsyth Library and

Page 13

departmental student resource centers meet the needs of the proposed program The only need for libraryresources will be the purchase of journal and similar publications to support student and faculty research

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes the reference desk a technologyassistance center a presentation area a dimensional mediated instruction area distributed learningspaces and smart study rooms

Center for Teaching Excellence and Learning Technologies (CTELT)CTELT assists faculty with the convergence of information technologies into digital formats Numerousworkshops are offered throughout the year to provide facultystaff with opportunities to develop skillsand enhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework through asynchronous and synchronousmodes The Virtual College serves over 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required to own a tabletlaptop computer aswell The entire FHSU campus has wireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearning technologies

International Student Services

The office provides a detailed orientation for all incoming international students Topics includeimmigration maintaining status services provided culture shock medical needs academics andprogramming and events offered by the university

E Facilities and Equipment

No additional facilities or equipment are needed domestically Arrangements will be made with

international partners to provide classroom and office facilities

F Program Review Assessment and Accreditation

Both the program goals and specific course objectives will be evaluated annually The programrsquos affinity

diagram in Appendix D contains expected learning outcomes assessment approaches and methods for

review

Page 14

Section Three Appendices

Appendix A Summary of Proposed Academic Program

Existing Major Under New Degree Request ndash Fort Hays State UniversityBS Tourism and Hospitality Management (THM)

Criteria Program Summary

1 Program Identification

CIP

CIP 520901

Program 401-0511 Tourism and Hospitality Management

2 Academic Unit Department of Management and Marketing

3 Program Description The proposed BS THM degree is being requested to supplement theexisting THM BBA degree The request was initiated by aninternational partnership proposal that would annually include 100entering Chinese sophomore students from SIAS University inXinzheng China The University has also recent inquiries frompotential Chinese Turkish and Philippine partners It has alwaysbeen the intent of FHSU to grow the THM program at aninternational level building on existing relationships as well asdeveloping new ones The proposed THM degree proves to be abetter fit in the development and servicing of certain partnerships atboth the national and international levels Studies continue to showthe growth of the China market in terms of the need for hospitalitygraduates (see appendices G and H) A recent survey of hospitalitystudents from five countries including the United States revealedthat 51 percent of the students chose hospitality for the opportunity tohave an international career In addition 65 percent cited China as aconsideration for post-graduate employment China is experiencingunprecedented growth in the THM industry FHSU has hadinternational partnerships particularly China for well over a decadeand this new degree would better serve the needs of our existingpartnerships and open the door for new ones Nationally andregionally the BS degree would also provide a better fit forarticulations with community and technical colleges across the nation

4 DemandNeed for theProgram

The THM industry is one of the fastest growing industries in theworld In the United States (US) the Bureau of Labor Statistics(BLS) reports that between 2002 and 2011 there was a 10 growth of jobs in this industry Since March of 2010 the travel industry hascreated 271000 new jobs and has created jobs at a pace that has been26 faster than the rest of the economy Travel and tourism in the USis a $19 trillion industry and is among the nationrsquos largest employerswith over 14 million direct travel-related jobs The BLS estimates thatthis industry will grow to employ over 15 million workers by 2014Approximately 18 to 20 of this workforce is in managerial

Page 15

professional or marketing jobs The $133 billion US lodgingindustry grew from 32000 hotels in 1987 to 49000 today and thenumber of hotel brands has increased significantly Internationallytravel and tourism provides approximately 10 of the total worldemployment In many countries it is the number one industry TheWorld Tourism Organization estimates that global tourism visitationwill grow from 770 million in 2006 to 16 billion by 2020 China isthe big player in this growth According to a major report completedin 2006 by the World Travel and Tourism Council (WTTC) entitledldquoThe Impact of Travel and Tourism on Jobs and the Economy inChina Hong Kong and Macaurdquo China alone is expected toexperience 100 million international tourists by 2020 from less than15 million currently Approximately 25 or 40 million of theworldrsquos jobs in the industry will be in China (see the articles inappendices G and H) It will be the second leading tourist destinationin the world Every company is struggling with finding and retaininga proper labor force Filling key middle-management positions is verydifficult In the post-2008 Olympic world China is aware that it wasnot properly prepared in terms of facilities and educated staff Thisrapid growth and future projection that China has underestimated itsneed for hospitality graduates indicates a strong demand for educatedand qualified managers in this industry In fact there is a growingrealization that colleges and universities need to work with UShospitality management programs to turn out senior corporateexecutives Michael Johnson dean of the Cornell School of HotelAdministration has said ldquohis school used to be a hospitality schoolwith a business focusrdquo Now he says ldquowersquore a business school with ahospitality focusrdquo training students for senior corporate managementThe FHSU BBA THM will serve this senior corporate managementsegment of the international marketplace while the BS THM willserve a more general mid-level management niche

This program will meet the needs of both international students aswell as domestic students within the state of Kansas Internationalstudents desiring an education in THM will have an opportunity togain an American business degree with this major including practicalwork experience in an internship The THM industry has a majorpresence along the I-70 corridor between the cities of Kansas City andDenver This major will provide the needed managers in Kansas forthis growing industry The I-70 Association a trade association oftourism and hospitality management from the I-70 corridor hassponsored a scholarship in support of the major starting in 2008 TheTHM industry employees a significant number of minority workersThis creates a special opportunity and need for minority managers inthe THM industry The proposed degree will continue to align withthe goal for FHSU to attract Hispanic students from southwestKansas

Tourism ranks among the top three industries in all 50 statesincluding Kansas According to the US Travel Data Center inWashington DC tourism generates over $2 billion every year for

Page 16

the state of Kansas Additionally the US Travel and TourismAdministration states that tourism greatly surpasses all otherindustries in generating foreign spending in the US estimations arethat this field generates over $50 billion in foreign money annually

Given the recent dramatic increases in the need for hospitality andtourism expertise there is a strong and growing regional nationaland international demand for students with hospitality and tourismskills and knowledge This proposed major would fill the expectedregional demand required to meet state-mandated requirements (egthe Kansas Tourism Initiative) as well as anticipated strong demandfrom domestic and international markets

Student demand for the program has been assessed in several waysFirst FHSU has completed a comparison analysis to similaruniversities that offer this type of a degree The schools selected arecomparable to FHSU in size and mission This comparative data wasused to calculate the percentages of students that were associated withthe THM programs at each of the similar institutions By applying thepercentages generated to the FHSU student population a projectedestimate of the number of students choosing the new major can beobtained The information is shown in the proposal and represents aconservative prediction because FHSUrsquos linkage to markets andprogramming in China and Turkey will attract numbers well beyondwhat the institutions in the table located in the proposal are capable ofrecruiting in the near future Based on information included in theproposal it can easily be projected that the worldwide pool ofpotential students will grow at a dramatic rate

Relationship with FHSU Performance Agreements

INSTITUTIONAL GOAL 3 Internationalize the campus andcurriculumThe tourism and hospitality major will consistently stress theimportance of the global environment to the service industry

5 ComparativeLocational

Advantage

The proposed major would fill the expected regional demand requiredto meet state-mandated requirements (eg the Kansas TourismInitiative) The major and its courses conform to the standardsrecommended by the Kansas Tourism Initiative Kansas Secretary ofRevenue and Former Kansas Senator Nick Jordan has expressedinterest in the earlier FHSU program and its potential to contribute tothe statersquos professional development needs in the travel and tourismindustry

The competencies that FHSU has developed working withinternational partners in China will help market and deliver the BSLikewise FHSUrsquos experience and competencies in offering distancelearning will provide a distinctive comparative advantage

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

Page 21

THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

Page 22

OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

Page 23

Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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983106983123983085983124983112983117 983111983154983137983140983157983137983156983141983155

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983137983138983145983148983145983156983145983141983155

983109983142983142983141983139983156983145983158983141 983107983151983149983149983157983150983145983139983137983156983151983154983155

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983155983147983145983148983148983155 983137983154983141 983154983141983153983157983145983154983141983140 983142983151983154 983141983158983141983154983161

983144983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983152983154983151983142983141983155983155983145983151983150983137983148

983109983142983142983141983139983156983145983158983141 983116983141983137983140983141983154983155

983112983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983152983154983151983142983141983155983155983145983151983150983137983148983155 983141983150983143983137983143983141 983145983150 983137

983158983137983154983145983141983156983161 983151983142 983148983141983137983140983141983154983155983144983145983152

983137983139983156983145983158983145983156983145983141983155 983156983151 983139983154983141983137983156983141

983145983150983150983151983158983137983156983145983151983150 983137983150983140 983158983137983148983157983141

983124983141983137983149983138983157983145983148983140983141983154983155

983107983151983151983154983140983145983150983137983156983145983151983150 983151983142 983141983142983142983151983154983156 983142983151983154

983151983157983156983155983156983137983150983140983145983150983143 983144983151983155983152983145983156983137983148983145983156983161

983155983141983154983158983145983139983141 983154983141983153983157983145983154983141983155 983141983142983142983141983139983156983145983158983141

983156983141983137983149983159983151983154983147 983155983147983145983148983148983155

983127983151983154983148983140983085983107983148983137983155983155 983123983141983154983158983145983139983141

983120983154983151983158983145983140983141983154983155

983117983141983141983156983145983150983143 983139983157983155983156983151983149983141983154 983150983141983141983140983155 983145983155

983137983150 983145983150983156983141983143983154983137983148 983139983151983149983152983151983150983141983150983156 983151983142

983152983154983151983142983141983155983155983145983151983150983137983148 983144983151983155983152983145983156983137983148983145983156983161

983149983137983150983137983143983141983149983141983150983156

983109983142983142983141983139983156983145983158983141 983156983151983157983154983145983155983149 983137983150983140

983144983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983143983154983137983140983157983137983156983141983155 983159983145983148983148 983141983160983144983145983138983145983156 983156983144983141

983142983151983148983148983151983159983145983150983143 983151983157983156983139983151983149983141983155

1 983113983140983141983150983156983145983142983161 983137983150983140 983152983154983141983155983141983150983156

983152983141983154983155983151983150983137983148 983152983141983154983155983152983141983139983156983145983158983141 983137983150983140

983139983151983150983155983145983140983141983154 983156983144983141 983158983145983141983159983155 983151983142

983151983156983144983141983154983155

2 983113983150983139983151983154983152983151983154983137983156983141 983137983152983152983154983151983152983154983145983137983156983141

983140983137983156983137 983137983150983140 983140983141983155983139983154983145983138983141

983152983154983151983139983141983155983155983141983155

3 983125983150983140983141983154983155983156983137983150983140 983156983144983141 983145983150983142983148983157983141983150983139983141

983151983142 983139983151983150983156983141983160983156

4 A983155983155983141983155983155 983139983151983150983139983148983157983155983145983151983150983155

983145983149983152983148983145983139983137983156983145983151983150983155 983137983150983140

983139983151983150983155983141983153983157983141983150983139983141983155 983151983142 983140983141983139983145983155983145983151983150983155

5 983108983145983155983152983148983137983161 983152983154983151983142983141983155983155983145983151983150983137983148

983152983154983141983155983141983150983156983137983156983145983151983150 983151983142 983155983141983148983142 983137983150983140

983139983148983145983141983150983156

6 983108983141983149983151983150983155983156983154983137983156983141 983137983140983141983153983157983137983156983141

983152983148983137983150983150983145983150983143 983137983150983140 983152983154983141983152983137983154983137983156983145983151983150

7 983120983154983151983158983145983140983141 983141983142983142983141983139983156983145983158983141 983158983145983155983157983137983148

983139983151983149983149983157983150983145983139983137983156983145983151983150

8 983107983148983141983137983154983148983161 983155983156983154983157983139983156983157983154983141 983137983150983140

983151983154983143983137983150983145983162983141 983139983151983149983149983157983150983145983139983137983156983145983151983150983155

983156983151 983141983150983143983137983143983141 983137983157983140983145983141983150983139983141

9 983113983150983139983151983154983152983151983154983137983156983141

983141983150983156983154983141983152983154983141983150983141983157983154983145983137983148 983156983144983145983150983147983145983150983143

10 983117983151983140983141983148 983156983154983137983145983156983155 983151983142 983155983157983139983139983141983155983155983142983157983148

983148983141983137983140983141983154983155 983156983151 983145983150983142983148983157983141983150983139983141

983151983156983144983141983154983155

11 A983152983152983154983141983139983145983137983156983141 983140983145983158983141983154983155983145983156983161

12 983108983141983149983151983150983155983156983154983137983156983141 983141983156983144983145983139983137983148

983137983159983137983154983141983150983141983155983155 983137983150983140 983138983141983144983137983158983145983151983154

13 983108983141983158983141983148983151983152 983137983150983140 983142983151983148983148983151983159

983152983154983151983146983141983139983156 983143983151983137983148983155

14 A983148983145983143983150 983153983157983137983148983145983156983161 983137983150983140 983153983157983137983150983156983145983156983161

983151983142 983159983151983154983147 983159983145983156983144 983152983154983151983146983141983139983156

983143983151983137983148983155

15 983106983157983145983148983140 983145983150983156983141983154983152983141983154983155983151983150983137983148

983154983141983148983137983156983145983151983150983155983144983145983152983155 983159983145983156983144983145983150 983137983150983140

983137983139983154983151983155983155 983156983141983137983149983155

16 983117983151983140983141983148 983159983151983154983148983140983085983139983148983137983155983155 983155983141983154983158983145983139983141

983106983157983155983145983150983141983155983155 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

983117983111983124 101 983113983150983156983154983151 983156983151 983106983157983155983145983150983141983155983155

983117983111983124 301 983117983143983156 983120983154983145983150983139983145983152983148983141983155

983117983111983124 611 983112983157983149983137983150 983122983141983155983151983157983154983139983141 983117983143983156

A983107983107983124 203 983120983154983145983150983139983145983152983148983141983155 983151983142 A983139983139983156 983113

983106983107983119983117 301 983106983157983155983145983150983141983155983155 983107983151983149983149

983111983106983125983123 204 983106983157983155983145983150983141983155983155 983116983137983159 983113

983113983118983124 250 983113983150983156983154983151 983156983151 983127983141983138 983108983141983158

983124983112983117 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

983124983112983117 620 983120983154983145983150983139983145983152983148983141983155 amp 983120983154983137983139983156983145983139983141983155

983145983150 983124983112983117

983124983112983117 621 983124983151983157983154983145983155983149 983117983137983154983147983141983156983145983150983143

983124983112983117 622 983123983141983154983158983145983139983141 983119983152983141983154983137983156983145983151983150983155

983124983112983117 983128983128983128 983112983151983155983152983145983156983137983148983145983156983161

983113983150983142983151983154983149983137983156983145983151983150 983123983161983155983156983141983149983155

983116983108983122983123 300 983113983150983156983154983151 983156983151 983116983141983137983140983141983154983155983144983145983152

983107983151983150983139983141983152983156983155

983124983112983117 625 983113983150983156983141983154983150983137983156983145983151983150983137983148

983112983151983155983152983145983156983137983148983145983156983161

983124983112983117 629 983124983112983117 983113983150983140983157983155983156983154983161

983113983150983156983141983154983150983155983144983145983152

983107983151983150983139983141983150983156983154983137983156983145983151983150

(12 983139983154983141983140983145983156 983144983151983157983154983155)

983113983150983155983156983154983157983139983156983151983154 983141983158983137983148983157983137983156983145983151983150 983151983142

983137983155983155983145983143983150983149983141983150983156983155 983139983137983155983141 983155983156983157983140983145983141983155

983155983145983149983157983148983137983156983145983151983150983155 983154983141983155983141983137983154983139983144

983152983137983152983141983154983155 983152983154983141983155983141983150983156983137983156983145983151983150983155

983141983160983137983149983145983150983137983156983145983151983150 983137983150983140 983151983156983144983141983154 983156983151983151983148983155

983157983155983141983140 983145983150 983156983161983152983145983139983137983148 983155983156983157983140983141983150983156

983152983141983154983142983151983154983149983137983150983139983141 983137983155983155983141983155983155983149983141983150983156

983123983157983154983158983141983161 983145983150983156983141983154983150983155983144983145983152 983152983154983151983158983145983140983141983154983155

983156983151 983137983155983155983141983155983155 983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144

983155983156983157983140983141983150983156 983152983141983154983142983151983154983149983137983150983139983141 983137983150983140

983149983141983137983155983157983154983141 983155983156983157983140983141983150983156

983139983151983149983152983141983156983141983150983139983145983141983155

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983143983154983137983140983157983137983156983145983150983143 983155983141983150983145983151983154983155 983156983151 983154983141983158983145983155983141

983139983157983154983154983145983139983157983148983157983149

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983152983154983151983143983154983137983149 983137983148983157983149983150983145 983156983151 983137983155983155983141983155983155

983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144 983149983137983146983151983154

983152983154983151983143983154983137983149 983152983148983137983139983141983149983141983150983156 983137983150983140

983137983148983145983143983150983149983141983150983156 983156983151 983141983149983152983148983151983161983149983141983150983156

983150983141983141983140983155

Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 13

departmental student resource centers meet the needs of the proposed program The only need for libraryresources will be the purchase of journal and similar publications to support student and faculty research

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes the reference desk a technologyassistance center a presentation area a dimensional mediated instruction area distributed learningspaces and smart study rooms

Center for Teaching Excellence and Learning Technologies (CTELT)CTELT assists faculty with the convergence of information technologies into digital formats Numerousworkshops are offered throughout the year to provide facultystaff with opportunities to develop skillsand enhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework through asynchronous and synchronousmodes The Virtual College serves over 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required to own a tabletlaptop computer aswell The entire FHSU campus has wireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearning technologies

International Student Services

The office provides a detailed orientation for all incoming international students Topics includeimmigration maintaining status services provided culture shock medical needs academics andprogramming and events offered by the university

E Facilities and Equipment

No additional facilities or equipment are needed domestically Arrangements will be made with

international partners to provide classroom and office facilities

F Program Review Assessment and Accreditation

Both the program goals and specific course objectives will be evaluated annually The programrsquos affinity

diagram in Appendix D contains expected learning outcomes assessment approaches and methods for

review

Page 14

Section Three Appendices

Appendix A Summary of Proposed Academic Program

Existing Major Under New Degree Request ndash Fort Hays State UniversityBS Tourism and Hospitality Management (THM)

Criteria Program Summary

1 Program Identification

CIP

CIP 520901

Program 401-0511 Tourism and Hospitality Management

2 Academic Unit Department of Management and Marketing

3 Program Description The proposed BS THM degree is being requested to supplement theexisting THM BBA degree The request was initiated by aninternational partnership proposal that would annually include 100entering Chinese sophomore students from SIAS University inXinzheng China The University has also recent inquiries frompotential Chinese Turkish and Philippine partners It has alwaysbeen the intent of FHSU to grow the THM program at aninternational level building on existing relationships as well asdeveloping new ones The proposed THM degree proves to be abetter fit in the development and servicing of certain partnerships atboth the national and international levels Studies continue to showthe growth of the China market in terms of the need for hospitalitygraduates (see appendices G and H) A recent survey of hospitalitystudents from five countries including the United States revealedthat 51 percent of the students chose hospitality for the opportunity tohave an international career In addition 65 percent cited China as aconsideration for post-graduate employment China is experiencingunprecedented growth in the THM industry FHSU has hadinternational partnerships particularly China for well over a decadeand this new degree would better serve the needs of our existingpartnerships and open the door for new ones Nationally andregionally the BS degree would also provide a better fit forarticulations with community and technical colleges across the nation

4 DemandNeed for theProgram

The THM industry is one of the fastest growing industries in theworld In the United States (US) the Bureau of Labor Statistics(BLS) reports that between 2002 and 2011 there was a 10 growth of jobs in this industry Since March of 2010 the travel industry hascreated 271000 new jobs and has created jobs at a pace that has been26 faster than the rest of the economy Travel and tourism in the USis a $19 trillion industry and is among the nationrsquos largest employerswith over 14 million direct travel-related jobs The BLS estimates thatthis industry will grow to employ over 15 million workers by 2014Approximately 18 to 20 of this workforce is in managerial

Page 15

professional or marketing jobs The $133 billion US lodgingindustry grew from 32000 hotels in 1987 to 49000 today and thenumber of hotel brands has increased significantly Internationallytravel and tourism provides approximately 10 of the total worldemployment In many countries it is the number one industry TheWorld Tourism Organization estimates that global tourism visitationwill grow from 770 million in 2006 to 16 billion by 2020 China isthe big player in this growth According to a major report completedin 2006 by the World Travel and Tourism Council (WTTC) entitledldquoThe Impact of Travel and Tourism on Jobs and the Economy inChina Hong Kong and Macaurdquo China alone is expected toexperience 100 million international tourists by 2020 from less than15 million currently Approximately 25 or 40 million of theworldrsquos jobs in the industry will be in China (see the articles inappendices G and H) It will be the second leading tourist destinationin the world Every company is struggling with finding and retaininga proper labor force Filling key middle-management positions is verydifficult In the post-2008 Olympic world China is aware that it wasnot properly prepared in terms of facilities and educated staff Thisrapid growth and future projection that China has underestimated itsneed for hospitality graduates indicates a strong demand for educatedand qualified managers in this industry In fact there is a growingrealization that colleges and universities need to work with UShospitality management programs to turn out senior corporateexecutives Michael Johnson dean of the Cornell School of HotelAdministration has said ldquohis school used to be a hospitality schoolwith a business focusrdquo Now he says ldquowersquore a business school with ahospitality focusrdquo training students for senior corporate managementThe FHSU BBA THM will serve this senior corporate managementsegment of the international marketplace while the BS THM willserve a more general mid-level management niche

This program will meet the needs of both international students aswell as domestic students within the state of Kansas Internationalstudents desiring an education in THM will have an opportunity togain an American business degree with this major including practicalwork experience in an internship The THM industry has a majorpresence along the I-70 corridor between the cities of Kansas City andDenver This major will provide the needed managers in Kansas forthis growing industry The I-70 Association a trade association oftourism and hospitality management from the I-70 corridor hassponsored a scholarship in support of the major starting in 2008 TheTHM industry employees a significant number of minority workersThis creates a special opportunity and need for minority managers inthe THM industry The proposed degree will continue to align withthe goal for FHSU to attract Hispanic students from southwestKansas

Tourism ranks among the top three industries in all 50 statesincluding Kansas According to the US Travel Data Center inWashington DC tourism generates over $2 billion every year for

Page 16

the state of Kansas Additionally the US Travel and TourismAdministration states that tourism greatly surpasses all otherindustries in generating foreign spending in the US estimations arethat this field generates over $50 billion in foreign money annually

Given the recent dramatic increases in the need for hospitality andtourism expertise there is a strong and growing regional nationaland international demand for students with hospitality and tourismskills and knowledge This proposed major would fill the expectedregional demand required to meet state-mandated requirements (egthe Kansas Tourism Initiative) as well as anticipated strong demandfrom domestic and international markets

Student demand for the program has been assessed in several waysFirst FHSU has completed a comparison analysis to similaruniversities that offer this type of a degree The schools selected arecomparable to FHSU in size and mission This comparative data wasused to calculate the percentages of students that were associated withthe THM programs at each of the similar institutions By applying thepercentages generated to the FHSU student population a projectedestimate of the number of students choosing the new major can beobtained The information is shown in the proposal and represents aconservative prediction because FHSUrsquos linkage to markets andprogramming in China and Turkey will attract numbers well beyondwhat the institutions in the table located in the proposal are capable ofrecruiting in the near future Based on information included in theproposal it can easily be projected that the worldwide pool ofpotential students will grow at a dramatic rate

Relationship with FHSU Performance Agreements

INSTITUTIONAL GOAL 3 Internationalize the campus andcurriculumThe tourism and hospitality major will consistently stress theimportance of the global environment to the service industry

5 ComparativeLocational

Advantage

The proposed major would fill the expected regional demand requiredto meet state-mandated requirements (eg the Kansas TourismInitiative) The major and its courses conform to the standardsrecommended by the Kansas Tourism Initiative Kansas Secretary ofRevenue and Former Kansas Senator Nick Jordan has expressedinterest in the earlier FHSU program and its potential to contribute tothe statersquos professional development needs in the travel and tourismindustry

The competencies that FHSU has developed working withinternational partners in China will help market and deliver the BSLikewise FHSUrsquos experience and competencies in offering distancelearning will provide a distinctive comparative advantage

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

Page 21

THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

Page 22

OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

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Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix F USA Today Article(January 8 2008)

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Appendix F USA Today Article(January 8 2008) (contrsquod)

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Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

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Appendix G USA Today Article(US Hotels Expand Their Reach into China)

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Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

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Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 14

Section Three Appendices

Appendix A Summary of Proposed Academic Program

Existing Major Under New Degree Request ndash Fort Hays State UniversityBS Tourism and Hospitality Management (THM)

Criteria Program Summary

1 Program Identification

CIP

CIP 520901

Program 401-0511 Tourism and Hospitality Management

2 Academic Unit Department of Management and Marketing

3 Program Description The proposed BS THM degree is being requested to supplement theexisting THM BBA degree The request was initiated by aninternational partnership proposal that would annually include 100entering Chinese sophomore students from SIAS University inXinzheng China The University has also recent inquiries frompotential Chinese Turkish and Philippine partners It has alwaysbeen the intent of FHSU to grow the THM program at aninternational level building on existing relationships as well asdeveloping new ones The proposed THM degree proves to be abetter fit in the development and servicing of certain partnerships atboth the national and international levels Studies continue to showthe growth of the China market in terms of the need for hospitalitygraduates (see appendices G and H) A recent survey of hospitalitystudents from five countries including the United States revealedthat 51 percent of the students chose hospitality for the opportunity tohave an international career In addition 65 percent cited China as aconsideration for post-graduate employment China is experiencingunprecedented growth in the THM industry FHSU has hadinternational partnerships particularly China for well over a decadeand this new degree would better serve the needs of our existingpartnerships and open the door for new ones Nationally andregionally the BS degree would also provide a better fit forarticulations with community and technical colleges across the nation

4 DemandNeed for theProgram

The THM industry is one of the fastest growing industries in theworld In the United States (US) the Bureau of Labor Statistics(BLS) reports that between 2002 and 2011 there was a 10 growth of jobs in this industry Since March of 2010 the travel industry hascreated 271000 new jobs and has created jobs at a pace that has been26 faster than the rest of the economy Travel and tourism in the USis a $19 trillion industry and is among the nationrsquos largest employerswith over 14 million direct travel-related jobs The BLS estimates thatthis industry will grow to employ over 15 million workers by 2014Approximately 18 to 20 of this workforce is in managerial

Page 15

professional or marketing jobs The $133 billion US lodgingindustry grew from 32000 hotels in 1987 to 49000 today and thenumber of hotel brands has increased significantly Internationallytravel and tourism provides approximately 10 of the total worldemployment In many countries it is the number one industry TheWorld Tourism Organization estimates that global tourism visitationwill grow from 770 million in 2006 to 16 billion by 2020 China isthe big player in this growth According to a major report completedin 2006 by the World Travel and Tourism Council (WTTC) entitledldquoThe Impact of Travel and Tourism on Jobs and the Economy inChina Hong Kong and Macaurdquo China alone is expected toexperience 100 million international tourists by 2020 from less than15 million currently Approximately 25 or 40 million of theworldrsquos jobs in the industry will be in China (see the articles inappendices G and H) It will be the second leading tourist destinationin the world Every company is struggling with finding and retaininga proper labor force Filling key middle-management positions is verydifficult In the post-2008 Olympic world China is aware that it wasnot properly prepared in terms of facilities and educated staff Thisrapid growth and future projection that China has underestimated itsneed for hospitality graduates indicates a strong demand for educatedand qualified managers in this industry In fact there is a growingrealization that colleges and universities need to work with UShospitality management programs to turn out senior corporateexecutives Michael Johnson dean of the Cornell School of HotelAdministration has said ldquohis school used to be a hospitality schoolwith a business focusrdquo Now he says ldquowersquore a business school with ahospitality focusrdquo training students for senior corporate managementThe FHSU BBA THM will serve this senior corporate managementsegment of the international marketplace while the BS THM willserve a more general mid-level management niche

This program will meet the needs of both international students aswell as domestic students within the state of Kansas Internationalstudents desiring an education in THM will have an opportunity togain an American business degree with this major including practicalwork experience in an internship The THM industry has a majorpresence along the I-70 corridor between the cities of Kansas City andDenver This major will provide the needed managers in Kansas forthis growing industry The I-70 Association a trade association oftourism and hospitality management from the I-70 corridor hassponsored a scholarship in support of the major starting in 2008 TheTHM industry employees a significant number of minority workersThis creates a special opportunity and need for minority managers inthe THM industry The proposed degree will continue to align withthe goal for FHSU to attract Hispanic students from southwestKansas

Tourism ranks among the top three industries in all 50 statesincluding Kansas According to the US Travel Data Center inWashington DC tourism generates over $2 billion every year for

Page 16

the state of Kansas Additionally the US Travel and TourismAdministration states that tourism greatly surpasses all otherindustries in generating foreign spending in the US estimations arethat this field generates over $50 billion in foreign money annually

Given the recent dramatic increases in the need for hospitality andtourism expertise there is a strong and growing regional nationaland international demand for students with hospitality and tourismskills and knowledge This proposed major would fill the expectedregional demand required to meet state-mandated requirements (egthe Kansas Tourism Initiative) as well as anticipated strong demandfrom domestic and international markets

Student demand for the program has been assessed in several waysFirst FHSU has completed a comparison analysis to similaruniversities that offer this type of a degree The schools selected arecomparable to FHSU in size and mission This comparative data wasused to calculate the percentages of students that were associated withthe THM programs at each of the similar institutions By applying thepercentages generated to the FHSU student population a projectedestimate of the number of students choosing the new major can beobtained The information is shown in the proposal and represents aconservative prediction because FHSUrsquos linkage to markets andprogramming in China and Turkey will attract numbers well beyondwhat the institutions in the table located in the proposal are capable ofrecruiting in the near future Based on information included in theproposal it can easily be projected that the worldwide pool ofpotential students will grow at a dramatic rate

Relationship with FHSU Performance Agreements

INSTITUTIONAL GOAL 3 Internationalize the campus andcurriculumThe tourism and hospitality major will consistently stress theimportance of the global environment to the service industry

5 ComparativeLocational

Advantage

The proposed major would fill the expected regional demand requiredto meet state-mandated requirements (eg the Kansas TourismInitiative) The major and its courses conform to the standardsrecommended by the Kansas Tourism Initiative Kansas Secretary ofRevenue and Former Kansas Senator Nick Jordan has expressedinterest in the earlier FHSU program and its potential to contribute tothe statersquos professional development needs in the travel and tourismindustry

The competencies that FHSU has developed working withinternational partners in China will help market and deliver the BSLikewise FHSUrsquos experience and competencies in offering distancelearning will provide a distinctive comparative advantage

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

Page 21

THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

Page 22

OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

Page 23

Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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983109983142983142983141983139983156983145983158983141 983116983141983137983140983141983154983155

983112983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983152983154983151983142983141983155983155983145983151983150983137983148983155 983141983150983143983137983143983141 983145983150 983137

983158983137983154983145983141983156983161 983151983142 983148983141983137983140983141983154983155983144983145983152

983137983139983156983145983158983145983156983145983141983155 983156983151 983139983154983141983137983156983141

983145983150983150983151983158983137983156983145983151983150 983137983150983140 983158983137983148983157983141

983124983141983137983149983138983157983145983148983140983141983154983155

983107983151983151983154983140983145983150983137983156983145983151983150 983151983142 983141983142983142983151983154983156 983142983151983154

983151983157983156983155983156983137983150983140983145983150983143 983144983151983155983152983145983156983137983148983145983156983161

983155983141983154983158983145983139983141 983154983141983153983157983145983154983141983155 983141983142983142983141983139983156983145983158983141

983156983141983137983149983159983151983154983147 983155983147983145983148983148983155

983127983151983154983148983140983085983107983148983137983155983155 983123983141983154983158983145983139983141

983120983154983151983158983145983140983141983154983155

983117983141983141983156983145983150983143 983139983157983155983156983151983149983141983154 983150983141983141983140983155 983145983155

983137983150 983145983150983156983141983143983154983137983148 983139983151983149983152983151983150983141983150983156 983151983142

983152983154983151983142983141983155983155983145983151983150983137983148 983144983151983155983152983145983156983137983148983145983156983161

983149983137983150983137983143983141983149983141983150983156

983109983142983142983141983139983156983145983158983141 983156983151983157983154983145983155983149 983137983150983140

983144983151983155983152983145983156983137983148983145983156983161 983149983137983150983137983143983141983149983141983150983156

983143983154983137983140983157983137983156983141983155 983159983145983148983148 983141983160983144983145983138983145983156 983156983144983141

983142983151983148983148983151983159983145983150983143 983151983157983156983139983151983149983141983155

1 983113983140983141983150983156983145983142983161 983137983150983140 983152983154983141983155983141983150983156

983152983141983154983155983151983150983137983148 983152983141983154983155983152983141983139983156983145983158983141 983137983150983140

983139983151983150983155983145983140983141983154 983156983144983141 983158983145983141983159983155 983151983142

983151983156983144983141983154983155

2 983113983150983139983151983154983152983151983154983137983156983141 983137983152983152983154983151983152983154983145983137983156983141

983140983137983156983137 983137983150983140 983140983141983155983139983154983145983138983141

983152983154983151983139983141983155983155983141983155

3 983125983150983140983141983154983155983156983137983150983140 983156983144983141 983145983150983142983148983157983141983150983139983141

983151983142 983139983151983150983156983141983160983156

4 A983155983155983141983155983155 983139983151983150983139983148983157983155983145983151983150983155

983145983149983152983148983145983139983137983156983145983151983150983155 983137983150983140

983139983151983150983155983141983153983157983141983150983139983141983155 983151983142 983140983141983139983145983155983145983151983150983155

5 983108983145983155983152983148983137983161 983152983154983151983142983141983155983155983145983151983150983137983148

983152983154983141983155983141983150983156983137983156983145983151983150 983151983142 983155983141983148983142 983137983150983140

983139983148983145983141983150983156

6 983108983141983149983151983150983155983156983154983137983156983141 983137983140983141983153983157983137983156983141

983152983148983137983150983150983145983150983143 983137983150983140 983152983154983141983152983137983154983137983156983145983151983150

7 983120983154983151983158983145983140983141 983141983142983142983141983139983156983145983158983141 983158983145983155983157983137983148

983139983151983149983149983157983150983145983139983137983156983145983151983150

8 983107983148983141983137983154983148983161 983155983156983154983157983139983156983157983154983141 983137983150983140

983151983154983143983137983150983145983162983141 983139983151983149983149983157983150983145983139983137983156983145983151983150983155

983156983151 983141983150983143983137983143983141 983137983157983140983145983141983150983139983141

9 983113983150983139983151983154983152983151983154983137983156983141

983141983150983156983154983141983152983154983141983150983141983157983154983145983137983148 983156983144983145983150983147983145983150983143

10 983117983151983140983141983148 983156983154983137983145983156983155 983151983142 983155983157983139983139983141983155983155983142983157983148

983148983141983137983140983141983154983155 983156983151 983145983150983142983148983157983141983150983139983141

983151983156983144983141983154983155

11 A983152983152983154983141983139983145983137983156983141 983140983145983158983141983154983155983145983156983161

12 983108983141983149983151983150983155983156983154983137983156983141 983141983156983144983145983139983137983148

983137983159983137983154983141983150983141983155983155 983137983150983140 983138983141983144983137983158983145983151983154

13 983108983141983158983141983148983151983152 983137983150983140 983142983151983148983148983151983159

983152983154983151983146983141983139983156 983143983151983137983148983155

14 A983148983145983143983150 983153983157983137983148983145983156983161 983137983150983140 983153983157983137983150983156983145983156983161

983151983142 983159983151983154983147 983159983145983156983144 983152983154983151983146983141983139983156

983143983151983137983148983155

15 983106983157983145983148983140 983145983150983156983141983154983152983141983154983155983151983150983137983148

983154983141983148983137983156983145983151983150983155983144983145983152983155 983159983145983156983144983145983150 983137983150983140

983137983139983154983151983155983155 983156983141983137983149983155

16 983117983151983140983141983148 983159983151983154983148983140983085983139983148983137983155983155 983155983141983154983158983145983139983141

983106983157983155983145983150983141983155983155 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

983117983111983124 101 983113983150983156983154983151 983156983151 983106983157983155983145983150983141983155983155

983117983111983124 301 983117983143983156 983120983154983145983150983139983145983152983148983141983155

983117983111983124 611 983112983157983149983137983150 983122983141983155983151983157983154983139983141 983117983143983156

A983107983107983124 203 983120983154983145983150983139983145983152983148983141983155 983151983142 A983139983139983156 983113

983106983107983119983117 301 983106983157983155983145983150983141983155983155 983107983151983149983149

983111983106983125983123 204 983106983157983155983145983150983141983155983155 983116983137983159 983113

983113983118983124 250 983113983150983156983154983151 983156983151 983127983141983138 983108983141983158

983124983112983117 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

983124983112983117 620 983120983154983145983150983139983145983152983148983141983155 amp 983120983154983137983139983156983145983139983141983155

983145983150 983124983112983117

983124983112983117 621 983124983151983157983154983145983155983149 983117983137983154983147983141983156983145983150983143

983124983112983117 622 983123983141983154983158983145983139983141 983119983152983141983154983137983156983145983151983150983155

983124983112983117 983128983128983128 983112983151983155983152983145983156983137983148983145983156983161

983113983150983142983151983154983149983137983156983145983151983150 983123983161983155983156983141983149983155

983116983108983122983123 300 983113983150983156983154983151 983156983151 983116983141983137983140983141983154983155983144983145983152

983107983151983150983139983141983152983156983155

983124983112983117 625 983113983150983156983141983154983150983137983156983145983151983150983137983148

983112983151983155983152983145983156983137983148983145983156983161

983124983112983117 629 983124983112983117 983113983150983140983157983155983156983154983161

983113983150983156983141983154983150983155983144983145983152

983107983151983150983139983141983150983156983154983137983156983145983151983150

(12 983139983154983141983140983145983156 983144983151983157983154983155)

983113983150983155983156983154983157983139983156983151983154 983141983158983137983148983157983137983156983145983151983150 983151983142

983137983155983155983145983143983150983149983141983150983156983155 983139983137983155983141 983155983156983157983140983145983141983155

983155983145983149983157983148983137983156983145983151983150983155 983154983141983155983141983137983154983139983144

983152983137983152983141983154983155 983152983154983141983155983141983150983156983137983156983145983151983150983155

983141983160983137983149983145983150983137983156983145983151983150 983137983150983140 983151983156983144983141983154 983156983151983151983148983155

983157983155983141983140 983145983150 983156983161983152983145983139983137983148 983155983156983157983140983141983150983156

983152983141983154983142983151983154983149983137983150983139983141 983137983155983155983141983155983155983149983141983150983156

983123983157983154983158983141983161 983145983150983156983141983154983150983155983144983145983152 983152983154983151983158983145983140983141983154983155

983156983151 983137983155983155983141983155983155 983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144

983155983156983157983140983141983150983156 983152983141983154983142983151983154983149983137983150983139983141 983137983150983140

983149983141983137983155983157983154983141 983155983156983157983140983141983150983156

983139983151983149983152983141983156983141983150983139983145983141983155

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

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983139983157983154983154983145983139983157983148983157983149

983123983137983156983145983155983142983137983139983156983145983151983150 983155983157983154983158983141983161 983151983142

983152983154983151983143983154983137983149 983137983148983157983149983150983145 983156983151 983137983155983155983141983155983155

983155983137983156983145983155983142983137983139983156983145983151983150 983159983145983156983144 983149983137983146983151983154

983152983154983151983143983154983137983149 983152983148983137983139983141983149983141983150983156 983137983150983140

983137983148983145983143983150983149983141983150983156 983156983151 983141983149983152983148983151983161983149983141983150983156

983150983141983141983140983155

Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 15

professional or marketing jobs The $133 billion US lodgingindustry grew from 32000 hotels in 1987 to 49000 today and thenumber of hotel brands has increased significantly Internationallytravel and tourism provides approximately 10 of the total worldemployment In many countries it is the number one industry TheWorld Tourism Organization estimates that global tourism visitationwill grow from 770 million in 2006 to 16 billion by 2020 China isthe big player in this growth According to a major report completedin 2006 by the World Travel and Tourism Council (WTTC) entitledldquoThe Impact of Travel and Tourism on Jobs and the Economy inChina Hong Kong and Macaurdquo China alone is expected toexperience 100 million international tourists by 2020 from less than15 million currently Approximately 25 or 40 million of theworldrsquos jobs in the industry will be in China (see the articles inappendices G and H) It will be the second leading tourist destinationin the world Every company is struggling with finding and retaininga proper labor force Filling key middle-management positions is verydifficult In the post-2008 Olympic world China is aware that it wasnot properly prepared in terms of facilities and educated staff Thisrapid growth and future projection that China has underestimated itsneed for hospitality graduates indicates a strong demand for educatedand qualified managers in this industry In fact there is a growingrealization that colleges and universities need to work with UShospitality management programs to turn out senior corporateexecutives Michael Johnson dean of the Cornell School of HotelAdministration has said ldquohis school used to be a hospitality schoolwith a business focusrdquo Now he says ldquowersquore a business school with ahospitality focusrdquo training students for senior corporate managementThe FHSU BBA THM will serve this senior corporate managementsegment of the international marketplace while the BS THM willserve a more general mid-level management niche

This program will meet the needs of both international students aswell as domestic students within the state of Kansas Internationalstudents desiring an education in THM will have an opportunity togain an American business degree with this major including practicalwork experience in an internship The THM industry has a majorpresence along the I-70 corridor between the cities of Kansas City andDenver This major will provide the needed managers in Kansas forthis growing industry The I-70 Association a trade association oftourism and hospitality management from the I-70 corridor hassponsored a scholarship in support of the major starting in 2008 TheTHM industry employees a significant number of minority workersThis creates a special opportunity and need for minority managers inthe THM industry The proposed degree will continue to align withthe goal for FHSU to attract Hispanic students from southwestKansas

Tourism ranks among the top three industries in all 50 statesincluding Kansas According to the US Travel Data Center inWashington DC tourism generates over $2 billion every year for

Page 16

the state of Kansas Additionally the US Travel and TourismAdministration states that tourism greatly surpasses all otherindustries in generating foreign spending in the US estimations arethat this field generates over $50 billion in foreign money annually

Given the recent dramatic increases in the need for hospitality andtourism expertise there is a strong and growing regional nationaland international demand for students with hospitality and tourismskills and knowledge This proposed major would fill the expectedregional demand required to meet state-mandated requirements (egthe Kansas Tourism Initiative) as well as anticipated strong demandfrom domestic and international markets

Student demand for the program has been assessed in several waysFirst FHSU has completed a comparison analysis to similaruniversities that offer this type of a degree The schools selected arecomparable to FHSU in size and mission This comparative data wasused to calculate the percentages of students that were associated withthe THM programs at each of the similar institutions By applying thepercentages generated to the FHSU student population a projectedestimate of the number of students choosing the new major can beobtained The information is shown in the proposal and represents aconservative prediction because FHSUrsquos linkage to markets andprogramming in China and Turkey will attract numbers well beyondwhat the institutions in the table located in the proposal are capable ofrecruiting in the near future Based on information included in theproposal it can easily be projected that the worldwide pool ofpotential students will grow at a dramatic rate

Relationship with FHSU Performance Agreements

INSTITUTIONAL GOAL 3 Internationalize the campus andcurriculumThe tourism and hospitality major will consistently stress theimportance of the global environment to the service industry

5 ComparativeLocational

Advantage

The proposed major would fill the expected regional demand requiredto meet state-mandated requirements (eg the Kansas TourismInitiative) The major and its courses conform to the standardsrecommended by the Kansas Tourism Initiative Kansas Secretary ofRevenue and Former Kansas Senator Nick Jordan has expressedinterest in the earlier FHSU program and its potential to contribute tothe statersquos professional development needs in the travel and tourismindustry

The competencies that FHSU has developed working withinternational partners in China will help market and deliver the BSLikewise FHSUrsquos experience and competencies in offering distancelearning will provide a distinctive comparative advantage

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

Page 21

THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

Page 22

OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

Page 23

Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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983137983138983145983148983145983156983145983141983155

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983109983142983142983141983139983156983145983158983141 983159983154983145983156983156983141983150 983137983150983140

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983152983154983151983142983141983155983155983145983151983150983137983148

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983152983154983151983146983141983139983156 983143983151983137983148983155

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15 983106983157983145983148983140 983145983150983156983141983154983152983141983154983155983151983150983137983148

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16 983117983151983140983141983148 983159983151983154983148983140983085983139983148983137983155983155 983155983141983154983158983145983139983141

983106983157983155983145983150983141983155983155 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

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983117983111983124 611 983112983157983149983137983150 983122983141983155983151983157983154983139983141 983117983143983156

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983124983112983117 983107983151983154983141 983107983151983157983154983155983141983155

(21 983139983154983141983140983145983156 983144983151983157983154983155)

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983145983150 983124983112983117

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983124983112983117 629 983124983112983117 983113983150983140983157983155983156983154983161

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(12 983139983154983141983140983145983156 983144983151983157983154983155)

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983150983141983141983140983155

Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 16

the state of Kansas Additionally the US Travel and TourismAdministration states that tourism greatly surpasses all otherindustries in generating foreign spending in the US estimations arethat this field generates over $50 billion in foreign money annually

Given the recent dramatic increases in the need for hospitality andtourism expertise there is a strong and growing regional nationaland international demand for students with hospitality and tourismskills and knowledge This proposed major would fill the expectedregional demand required to meet state-mandated requirements (egthe Kansas Tourism Initiative) as well as anticipated strong demandfrom domestic and international markets

Student demand for the program has been assessed in several waysFirst FHSU has completed a comparison analysis to similaruniversities that offer this type of a degree The schools selected arecomparable to FHSU in size and mission This comparative data wasused to calculate the percentages of students that were associated withthe THM programs at each of the similar institutions By applying thepercentages generated to the FHSU student population a projectedestimate of the number of students choosing the new major can beobtained The information is shown in the proposal and represents aconservative prediction because FHSUrsquos linkage to markets andprogramming in China and Turkey will attract numbers well beyondwhat the institutions in the table located in the proposal are capable ofrecruiting in the near future Based on information included in theproposal it can easily be projected that the worldwide pool ofpotential students will grow at a dramatic rate

Relationship with FHSU Performance Agreements

INSTITUTIONAL GOAL 3 Internationalize the campus andcurriculumThe tourism and hospitality major will consistently stress theimportance of the global environment to the service industry

5 ComparativeLocational

Advantage

The proposed major would fill the expected regional demand requiredto meet state-mandated requirements (eg the Kansas TourismInitiative) The major and its courses conform to the standardsrecommended by the Kansas Tourism Initiative Kansas Secretary ofRevenue and Former Kansas Senator Nick Jordan has expressedinterest in the earlier FHSU program and its potential to contribute tothe statersquos professional development needs in the travel and tourismindustry

The competencies that FHSU has developed working withinternational partners in China will help market and deliver the BSLikewise FHSUrsquos experience and competencies in offering distancelearning will provide a distinctive comparative advantage

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

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12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

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THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

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OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

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Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 17

6 Curriculum Bachelor of ScienceBusiness amp Entrepreneurship Requirements ndash 21 hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in THMTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events ManagementTHM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following courses are mandatory and meet general educationrequirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

Page 21

THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

Page 22

OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

Page 23

Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 18

7 Faculty Profile The COBE and THM courses will be taught by the existing facultyAll of these faculty members are qualified in each of their teachingdisciplines One new faculty person will be required that will need tohave a PHD in the field of TourismHospitality Management or aclosely related field for the ChinaSIAS assignment

8 Student Profile Majors in this program will have an interest in acquiring a skill setfocusing on areas of tourism and hospitality management

9 Academic Support Support Services

Each of the following services is more completely described in the fullnarrative

AdvisingStudents in the major will be advised by faculty in the department Asthe number of on-line students increase support staff will be neededfor assistance

Kelly CenterThe Kelly Center on the FHSU campus is committed to helping FortHays State University students faculty and staff be successful in theirpersonal development The center provides personal counselingservices for guiding personal growth academic success programs forenhancing academic skills and career counseling services to assiststudents and alumni with career assistance

Disability Student Services (DSS)The Disability Student Services office is dedicated to ensuring equalaccess to the educational opportunities at Fort Hays State Universityfor persons with disabilities

LibraryForsyth Library is the informationresearch center for the universityThe library provides access a full range of reference interlibrary loancirculationreserve government documents and special collectionservices The online catalog is accessible on and off campus Currentholdings in Forsyth Library and departmental student resource centersmeet the needs of the proposed program There is no need foradditional library resources

The Learning CommonsThe Learning Commons is located in Forsyth Library and includes thereference desk a technology assistance center a presentation area adimensional mediated instruction area distributed learning spaces andsmart study rooms

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Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

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12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

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THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

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OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

Page 23

Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 19

Center for Teaching Excellence and Learning Technologies(CTELT)Assists faculty with the convergence of information technologies intodigital formats Numerous workshops are offered throughout the yearto provide facultystaff with opportunities to develop skills andenhance instruction

Virtual CollegeThe Virtual College delivers distance learning coursework throughasynchronous and synchronous modes The Virtual College servesover 4500 students in any one semester including students fromevery state and over 27 countries

Academic ComputingAll faculty have tabletlaptop computers and students are required toown a tabletlaptop computer as well The entire FHSU campus haswireless Internet access All general use classrooms are fullymediated to allow for utilization of varied teachinglearningtechnologies

International Student ServicesThe office provides a detailed orientation for all incominginternational students Topics include immigration maintaining statusservices provided culture shock medical needs academics andprogramming and events offered by the university

New Staff

The new 100 students in China will require hiring a full-timeacademically qualified faculty member See Fiscal Summary forProposed Academic Programs form (Appendix C)

10 Facilities and Equipment All facilities and equipment needed to deliver this major and theassociated courses are in place and no new expenditures are expected

11 Program ReviewAssessmentAccreditation

ASSURANCE OF LEARNING (AOL)

The COBE is presently undertaking AOL activities as accreditationefforts are determined Included in the accreditation processes arerequirements for assurance of learning Each program will havestudent learning outcomes that be measured with both direct andindirect methodsExamples

bull Pre and post exams for individual classesbull Portfolio development and analysisbull Exit surveys of graduating seniorsbull National Standardized field knowledge examsbull Writing across the curriculum program

The assessment data will be used to modify and improve the THMprogram Annual reviews are conducted and reported at FHSU Ourassurance of learning assessments is reported in the annual review

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

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THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

Page 22

OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

Page 23

Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 20

12 Costs Financing As part of the new proposed degree the College of Business andEntrepreneurship will need to hire one qualified faculty member($60000 salary + $20000 benefits = $80000 to teach the program inChina Additional faculty may be required to meet program needsdepending upon demand

Another critical program resource would be promotional funding foradvertising and related marketing materials such as program brochuresand web development (estimated at $10000)

Total Costs $80000 + $10000 = $90000

Appendix B Curriculum Outline for Proposed Academic Program

CURRICULUM OUTLINENEW DEGREE PROPOSALS

Kansas Board of Regents

I Identify the new degreeBS in Tourism and Hospitality Management (existing major within a new degree)

II Provide courses required for each student in the major

Bachelor of ScienceBusiness amp Entrepreneurship Requirements - 21 Hours

MGT 101 Introduction to BusinessMGT 301 Management PrinciplesMGT 611 Human Resource ManagementACCT 203 Principles of Accounting IBCOM 301 Business CommunicationGBUS 204 Business Law IINT 250 Introduction to Web Development

Major Core for Tourism and Hospitality ManagementCore Courses ndash 21 hours

THM 620 Principles and Practices in Tourism and Hospitality ManagementTHM 621 Hospitality and Tourism MarketingTHM 622 Service OperationsTHM XXX Hospitality Information SystemsLDRS 300 Introduction to Leadership ConceptsTHM 625 International Hospitality Problems and PlanningTHM 629 Tourism and Hospitality Industry Internship

Choose one of the following three concentrations ndash 12 hoursHospitality Operations Concentration

THM 623 Meetings Conventions and Events Management

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THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

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OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

Page 23

Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

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Appendix F USA Today Article(January 8 2008) (contrsquod)

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Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

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Appendix G USA Today Article(US Hotels Expand Their Reach into China)

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Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 21

THM 624 Hotel and Resort ManagementTHM XXX Food and Beverage ManagementTHM XXX Casino Management

Events Management ConcentrationTHM 623 Meetings Conventions and Events ManagementTHM XXX Catering and Special EventsTHM XXX Facilities Management and Space DesignTHM XXX Hospitality and Convention Sales

Wellness Facilities Operations ConcentrationTHM XXX Spa and Club ManagementHHP 313 Health Promotion and WellnessHHP 371 Leisure ProgrammingHHP 860 FitnessWellness Facilities Management

Free Electives ndash 11 hours

Total Degree Requirements ndash 120 credit hours

The following mandatory courses are required cognates and meet general education requirements

bull ECFI 205 Theory and Practice of Personal Finance

bull ECFI 202 Principles of Economics Macro

bull MATH 250 Elements of Statistics

Appendix C Fiscal Summary for Proposed Academic Program

IMPLEMENTATION YEAR FY 2013 Fall Semester

Institution Fort Hays State University Proposed Program New BS Major in Tourism andHospitality Management

Part I AnticipatedEnrollment

Implementation Year Year 2 Year 3

Full-Time Part-Time Full-Time Part-Time Full-Time Part-Time

A Full-time Part-timeHeadcount

100 150 200

B Total SCH taken byall students inprogram

4200 6300 8400

Part II Program Cost Projection

A In implementation year one list all identifiable General Use costs to the academic unit(s) and how they will befunded In subsequent years please include only the additional amount budgeted

Implementation Year Year 2 Year 3

Base BudgetSalaries

$80000 $4500 (adjunct overload)$9000 (adjunctoverload)$7000 (studentgrad asst)

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OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

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Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix F USA Today Article(January 8 2008)

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Appendix F USA Today Article(January 8 2008) (contrsquod)

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Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

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Appendix G USA Today Article(US Hotels Expand Their Reach into China)

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Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

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Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

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OOE $10000 $500

Total $90000 $5000 $16000

Indicate source and amount of funds if other than internal reallocation _All internal reallocation_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Revised September 2012

Approved ________________

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Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

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Appendix F USA Today Article(January 8 2008)

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Appendix F USA Today Article(January 8 2008) (contrsquod)

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Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

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Appendix G USA Today Article(US Hotels Expand Their Reach into China)

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Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

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Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

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Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

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Appendix D Affinity Diagram for the Bachelor of Sciencein Tourism and Hospitality Management (BS-THM)

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Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 24

Waiting on letter from I-70 Association

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 25

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 26

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 27

Appendix E Letters of Support from I-70 Association andTravel Industry Association of Kansas (TIAK) SIAS

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 28

Appendix F USA Today Article(January 8 2008)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 29

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 30

Find this article athttpwwwusatodaycommoneyindustriestravel2008-01-07-hotel-schools_nhtm

Appendix F USA Today Article(January 8 2008) (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 31

Appendix G USA Today Article(US Hotels Expand Their Reach into China)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 32

Appendix H China Daily News(Hospitality Graduates Eye Chinarsquos Market)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 33

Chinese and American universities concludethe following agreement to enhance the educationalcooperation and exchange in the field of tourism to

promote the academic level of tourism education ofChinese and American universities to develop thequality of teachers and the level of teaching andmanagement and to seek mutual benefit and shareresources and information The Memorandum ofUnderstanding (hereinafter called MOU) is formed

on the basis of friendly negotiation and agreementbetween Chinese and American universities All theterms are as following

I General Purpose

The MOU provides the general principles forboth sides to have educational cooperation andexchange in the field of tourism Both sides willexplore opportunities to develop joint programs ontourism education and training on the basis ofmutual benefit and common interest

II Framework

1 The cooperation will be focused on the highereducation exchange of teachers and talentscultivation

2 Both sides shall follow the specificcooperative scheme mentioned in this MOUincluding contents patterns duties and responsi-bilities of both sides procedures and relating matters

3 All the activities of cooperation shall begoverned by the laws and regulations of USA and

PRC4 Both sides shall try their best to provide

convenience for the entry and exit of staff andequipments of partner institutions and to arrangestaff from partner institutions to visit host universityand research institutes for the purpose of consulting

data and research materials

III Negotiation System

1 Both sides shall develop an effectivedialogue system through face-to-face talks andregular negotiation to promote the long-term andhealthy development of the educational cooperationand exchange

2 The memorandum of every conferenceshould be in both Chinese and English versions andbe signed by the representatives of both sides

IV Models and Contents

1 Both sides agree to promote the educationalexchange on the basis of mutual benefit and to setup a Union of Schools (Departments) of Tourismfrom Chinese and American Universities The

Union will organize bilateral conferences andworkshops in USA and China and carry out theexchange activities of mutual agreement

2 Contents and models(1) Enhance the strength of exchange and

cooperation of both sides further develop the

Sino-American 1+2+1 Dual-Degree Program seekthe quality promotion of talents in the field oftourism and internationalization of teaching leveland explore and establish the new system ofexchange and cooperation in the field of tourism

(2) Discuss the bachelor and master programs

and their teaching schedules (3) Jointly work out the core courses and

curriculums of mutual agreement(4) Jointly compile publish recommend and

use good textbooks(5) Jointly set up teacher training program

Each side could select teachers to go to partneruniversities to have short visit or to be visitingfellows Each side shall provide support to theteachers when they take training or study

(6) Jointly set up visiting-student programEach side could select students to go to partner

universities or enterprises to have short-terminternship or visit

(7) Encourage to jointly take teaching

programs or apply research programs(8) Jointly hold international academic

conferences with the topic of mutual agreement

V Duration of Cooperation

1 The MOU shall be valid from the date ofsignature The validity shall be five years

2 The MOU could be revised or extended bythe mutual agreement Either side may terminatethis MOU in writing by giving the other side sixty(60) days notice of termination

3 The MOU is signed in Nanjing City PRChina on the date of 25 June 2007 The MOU is inEnglish and Chinese and both versions are equallybinding

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding

Memorandum of Understanding on Education Cooperation in the Fieldof Tourism between Chinese and American Universities

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)

Page 34

Chinese Universities American Universities

Department of Tourism and Hotel Management Northern Arizona UniversitySchool of Business of Hubei University

Troy UniversitySchool of Business Administration amp TourismManagement of Yunnan University University of Central Florida

Institute of Tourism of Shanghai Normal University Coastal Carolina University

College of Tourism of Chongqing Normal University Fort Hays State University

College of Tourism and Environment of Guangdong Black Hills State UniversityUniversity of Business Studies

Tourism School of Xian International Studies University

Tourism Institute of Central South University of Forestry andTechnology

Department of Tourism College of Geography Science ofNanjing Normal University

Department of Tourism Management College of Social Scienceof Soochow University

Department of Tourism College of Territorial Resources andTourism of Anhui Normal University

Department of Tourism School of Business Administrationof Lanzhou Commercial College

Tourism College of Hainan University

Tourism College of Guangzhou University

Tourism College of Sichuan University

Appendix I Sino-American 1 + 2 + 1 Dual DegreeMemorandum of Understanding (contrsquod)