22876070 Project Report on HCL Mileap Laptops

7/30/2019 22876070 Project Report on HCL Mileap Laptops

1/69

SUMMER TRAINING PROJECT REPORT

ON

To Study Customer Perception towards UltraPortable Laptops

for

For the partial fulfillment of bachelorof Business administration

2009-12

SUBMITTED TO :- SUBMITTED BY:-Jiwaji University, Gwalior MONU UPADHYAY

BBA V SemesterRoll No. 809210

GICTS GROUP OF COLLEGES, GWALIOR


2/69

Shivpuri Link Road LASHKAR GWALIORTel: 91-751-2448801, 02,03 Email: [email protected] Website: www.gicts.org .

DECLARATION

This is to declare that the Summer Training Report has been

accomplished by me and being submitted in partial fulfillment of

requirement for the award of the Degree of Bachelor of Business

Administration from GICTS Group of Institution affiliated to Jiwaji

University, Gwalior.

The work has not been submitted by me anywhere else for the award of

any degree or diploma. All source of information are based on my on

training experience and learning.

Date: MONU UPADHYAY

Place: BBA V Semester

2
mailto:[email protected]://www.gicts.org/mailto:[email protected]://www.gicts.org/


3/69

CERTIFICATE

This is to certify that Mr. MONU UPADHYAY student of BBA VSemester of GICTS Groups of Colleges has successfully completed his

Summer Training dated from 05/09/2011 to 20/10/2011 and this report is

submitted by Him for the completion of the training requirement under

my guidance and supervision.

Date : (Asst. Prof. AASHISH SHARMA )

Place:

3


4/69

ACKNOWLEDGEMENT

It is great pleasure for me to put on record my appreciation and

gratitude towards Placement and Training Coordinator GICTS Group of

College, Gwalior my special thanks to my respected faculty Asst. Prof.

AASHISH SHARMA for his valuable support and suggestions for

the execution of Summer Training. I thank him for the right direction and

providing direction for the completion of my summer training project. `

Date: MONU UPADHYAY

Place: BBA V Semester

4


5/69

PREFACE

These survey reports had been conducted on product hcl mileap, of hcl info system

ltd. In Ghaziabad. The purpose of this research and preparation of this report are to

find out that how many people in Ghaziabad are aware about ultra portable laptop.

This project is carried out to the theoretical knowledge of the subject into the practical

field work.

this project is carried out in the pad course of the institute of management & research,Ghaziabad.

5


6/69

Table of Contents

Executive SummaryIntroduction

Research Methodology

Data Analysis & Interpretation

Swot analysis

Conclusion

Suggestion

Questionnaires

Bibliography

6


7/69

Executive Summary

HCL Info systems Ltd is one of the pioneers in the Indian IT market, with its

origins in 1976. For over quarter of a century, the company have developed and

implemented solutions for multiple market segments, across a range of technologies

in India.

With sound macroeconomic condition and buoyant buying sentiment in the

market, the desktop PC market grossed 23.4lc units, registering a growth of 36% over

the same period last year. The notebook PC segment was the star performer, showing

massive growth, 60% sequentially and 138% year-on-year and crossing the one lakh

barrier.

This can be attributed to strong domestic growth in requirements and

aggressive sales promotion offers by the players like HP, Lenovo, and HCL among

others. Again brand recognition and image play a very important role in purchase

decisions. Brand managers of IT products, to increase the short-term gains and keep

the cash registers ticking have started using aggressive sales promotion offers.

The objective of the project was to find out Customer perception towards ultra

portable laptops. Also some of the insights on how to best place an effective Sales

promotion program have been unleashed.

The research brings out the fact that people do buy laptop taking into

consideration its price, features, and portability.

7


8/69

INTRODUCTION

HCL INFOSYSTEMS LTD .

HCL Infosystems is India's premier information enabling company.

Leveraging its 28 years of expertise in total technology solutions, HCL Infosystems

offers value-added services in key areas such as system integration, networking

consultancy and a wide range of support services.

HCL Infosystems is among the leading players in all the segments comprising

the domestic IT products, solutions and related services, which include PCs, servers,networking products, imaging & communication products.

Continuously meeting the ever increasing customer expectations and applications, its

focus on integrated enterprise solutions has strengthened the HCL Infosystems'

capabilities in supporting installation types ranging from single to large, multi-

location, multi-vendor & multi-platform spread across India. HCL Infosystems, today

has a direct support force of over 2000+ members, is operational at 300+ locations

across the country and is the largest such human resource of its kind in the IT

business. A majority of the team members have been specially trained in a variety of

supporting solutions, the company's key focus area.

HCL Infosystems' manufacturing facilities are ISO 9001 - 2000 & ISO 14001

certified and adhere to stringent quality standards and global processes. With the

largest installed PC base in the country, four indigenously developed and

manufactured PC brands - 'Infiniti', 'Busybee' 'Beanstalk' and 'Ezeebee' - and its robustmanufacturing facilities; HCL Infosystems aims to further leverage its dominance in

the PC market. It has been consistently rated as Top player in PC industry by IDC

.The 'Infiniti' line of business computing products is incorporated with leading edge

products from world leaders such as Intel. A fully integrated and business-ready

family of servers and workstations, the 'Infiniti Global Line' is targeted at medium and

large companies to help them to manage their enterprise-related applications. It has

considerable dominance in verticals like Finance, Government, and Education &

8


9/69

Research.

The Channel Business of HCL Infosystems has an extensive network of over 2500+

resellers across 300 locations. It has actively promoted the penetration of PCs in the

home and the small office/home office (SOHO) segments, through Beanstalk,

Ezeebee & Busybee PCs and Toshiba Laptops.

HCL Infosystems has two focused business units. While HCL Infosystems

concentrates on the IT products, solutions and related services business, HCL InfiNet

focuses on the rapidly growing communication and imaging products, solutions and

services industry.

HCL InfiNet, with a presence in more that 35 cities, has the ability to service around

250 cities in its catchment area. It provides corporate networking services like Virtual

Private Network, Broadband Internet Access, Hosting & Co-location services,

designing & deploying Disaster Recovery Solutions & Business Continuity solution,

Application Services, Managed Security Services & NOC Services over its state-of-

the-art IP network to over 200 corporates. With the Office Automation (OA) Division

being part of it, HCL InfiNet now has an exclusive sales and support partnership with

Toshiba Corporation, Japan, for its photocopier products. The product portfolio

covers a range of other office automation and communication products through

alliances with world leaders - including Duprinters from Duplo, data projectors from

InFocus, Telecommunication solutions from Samsung and Ericsson and mobile

communication products from Nokia. HCL Infinet Ltd. has a strong and dedicated

retail network of Nokia Professional Centres, Nokia Priority Dealers and Re-

distribution Stockist across the country.

HCL has closely seen the IT industry rise from scratch, and has actively participated

in its progress. During the twenty-eight year journey, it has picked up valuable lessons

in serving the IT needs of the Indian customer and gathered domain expertise to

successfully service various businesses.

As a leading information enabler, HCL Infosystems has long standing relationships

with world technology leaders such as SUN for enterprise computing solutions, Intel

9


10/69

CHAIRMAN & CEO'S PROFILE Ajai Choudhry

An engineer by training, Ajai Chowdhry is one of the six founder members of

HCL, India's premier IT enterprise. HCL, a start-up in 1976, touched Rs.11,000 crores

for the last 12 months.

Ajai Chowdhry took over the reins of HCL Infosystems, the flagship company

of the group, as President and CEO in 1994. He was appointed the Chairman of HCL

Infosystems in November 1999. Under his stewardship, the company's turnover has

grown to Rs.7783.6 crores in 2004-05 from Rs.400.6 crores in 1994. With employee

strength of over 3600, it has emerged as country's leading information-enabling

powerhouse.

Ajai has been a key force in driving the growth of HCL Infosystems. The credit of setting up HCL's overseas operations, starting with Singapore in 1980, goes to him.

During this tenure he extensively covered South Asian Markets including Malaysia,

Thailand, Hong Kong, Indonesia, and the People's Republic of China, expanding

business operations, which paved the way towards enhancing HCL's core

competencies in bringing the best international technologies to domestic market.

Driving the thrust on IT, Telecom and Imaging, Ajai perceives the role of hiscompany as that of enabling information. Credited with providing momentum to key

IT phenomena - within the company as well as in the industry - he has constantly

added newer and cutting edge technology skills to the company's portfolio. Under his

leadership, several new projects have been undertaken in the company that have had a

lasting impact - getting into IT retailing, spearheading the company wide Quality

movement, and the very recent low cost PC initiative and IT for masses are some

examples. An absolute stickler for customer focus, he himself spends significant time,

personally listening to customers.

10


11/69

Ajai sensed an emerging opportunity early in telecom and imaging category and

today HCL Infosystems is poised to exploit this opportunity to offer a richer bouquet

to its customers.

It is a recognition of his visionary status that Ajai was part of the IT Hardware Task

Force, set up by the Prime Minister of India to give shape to the country's IT strategy.

Ajai has repeatedly championed the cause of improving PC penetration in the country.

He has worked closely with many Government bodies to take IT for masses agenda

forward. Presently he is part of several government committees to take forward the

course of IT and Hardware in India. He was awarded with 'IT Man of the Year' by

The Skoch Consultancy and 'Best IT Man of the Year' by The Foundation of Indian

Industry and Economists. Ajai also addressed CII's flagship hardware event 'India e-

Hardware Summit 2004' at Hyderabad as a keynote speaker recently.

Ajai has a bachelor's degree in electronics and communication engineering, and

attended the Executive Program at the School of Business Administration at the

University of Michigan, US.

Ajai is an avid reader and is fond of Jazz and the fine arts. He and his wife Gita

live in New Delhi.

11


12/69

History

HCL Infosystems Ltd is one of the pioneers in the Indian IT market , with its originsin 1976. For over quarter of a century, we have developed and implemented solutions

for multiple market segments, across a range of technologies in India. We have beenin the forefront in introducing new technologies and solutions. The highlights of theHCL saga are summarized below:

Y E AR H I G H L I G H T S

1976- Foundation of the Company laid- Introduces microcomputer-based programmable calculators with wideacceptance in the scientific / education community

1977

- Launch of the first microcomputer-based commercial computer with aROM -based Basic interpreter - Unavailability of programming skills with customers results in HCLdeveloping bespoke applications for their customers

1978- Initiation of application development in diverse segments such as textiles,sugar, paper, cement , transport

1980- Formation of Far East Computers Ltd., a pioneer in the Singapore ITmarket, for SI (System Integration) solutions

1981- Software Export Division formed at Chennai to support the bespokeapplication development needs of Singapore

1983

- HCL launches an aggressive advertisement campaign with the theme 'even a typist can operate' to make the usage of computers popular in theSME (Small & Medium Enterprises) segment. This proposition involvedmenu-based applications for the first time, to increase ease of operations.The response to the advertisement was phenomenal.

- HCL develops special program generators to speed up the development of applications

1985 - Bank trade unions allow computerisation in banks . However , a computer can only run one application such as Savings Bank, Current account , Loansetc.

- HCL sets up core team to develop the required software - ALPM( Advanced Ledger Posting Machines ) . The team uses reusable code toreduce development efforts and produce more reliable code . ALPM

becomes the largest selling software product in Indian banks

- HCL designs and launches Unix- based computers and IBM PC clones

12


13/69

- HCL promotes 3rd party PC applications nationally

1986

- Zonal offices of banks and general insurance companies adoptcomputerization

- Purchase specifications demand the availability of RDBMS products onthe supplied solution (Unify, Oracle). HCL arranges for such products to be

ported to its platform.

- HCL assists customers to migrate from flat-file based systems to RDBMS

1991

- HCL enters into a joint venture with Hewlett Packard

- HP assists HCL to introduce new services: Systems Integration, ITconsulting, packaged support services ( basicline, teamline )

- HCL establishes a Response Centre for HP products, which is connectedto the HP Response Centre in Singapore.

- There is a vertical segment focus on Telecom, Manufacturing andFinancial Services

1994- HCL acquires and executes the first offshore project from IBM Thailand

- HCL sets up core group to define software development methodologies

1995

- Starts execution of Information System Planning projects

- Execution projects for Germany and Australia

- Begins Help desk services

1996

- Sets up the STP ( Software Technology Park ) at Chennai to executesoftware projects for international customers

- Becomes national integration partner for SAP

1997

- Kolkata and Noida STPs set up

- HCL buys back HP stake in HCL Hewlett Packard

1998 - Chennai and Coimbatore development facilities get ISO 9001 certification

1999

- Acquires and sets up fully owned subsidiaries in USA and UK

- Sets up fully owned subsidiary in Australia

- HCL ties up with Broadvision as an integration partner

2000 - Sets up fully owned subsidiary in Australia

- Chennai and Coimbatore development facilities get SEI Level 4

13


14/69

certification

- Bags Award for Top PC Vendor In India

- Becomes the 1st IT Company to be recommended for latest version of ISO 9001 : 2000

- Bags MAIT's Award for Business Excellence

- Rated as No. 1 IT Group in India

2001-Launched Pentium IV PCs at below Rs 40,000

-IDC rated HCL Infosystems as No. 1 Desktop PC Company of 2001

2002

-Declared as Top PC Vendor by Dataquest

-HCL Infosystems & Sun Microsystems enters into a EnterpriseDistribution Agreement

- Realigns businesses, increasing focus on domestic IT, Communications &Imaging products, solutions & related services

2003

- Became the first vendor to register sales of 50,000 PCs in a quarter

- First Indian company to be numero uno in the commercial PC market

- Enters into partnership with AMD

- Launched Home PC for Rs 19,999

- HCL Infosystems' Info Structure Services Division received ISO9001:2000 certification

- Launches Infiniti Mobile Desktps on Intel Platform

- Launched Infiniti PCs, Workstations & Servers on AMD platform

2004 - 1st to announce PC price cut in India, post duty reduction, offers Ezeebeeat Rs. 17990

- IDC India-DQ Customer Satisfaction Audit rates HCL as No.1 Brand inDesktop PCs

- Maintains No.1 position in the Desktop PC segment for year 2003

- Enters into partnership with Port Wise to support & distribute security &VPN solutions in India

- Partners with Microsoft & Intel to launch Beanstalk Neo PC

14


15/69

- Becomes the 1st company to cross 1 lac unit milestone in the IndianDesktop PC market

- Partners with Union Bank to make PCs more affordable, introduceslowest ever EMI for PC in India

- Launched RP2 systems to overcome power problem for PC users

- Registers a market share of 13.7% to become No.1 Desktop PC companyfor year 2004

- Crosses the landmark of $ 1 billion in revenue in just nine months

15


16/69

16


17/69

GUIDING PRINCIPLES

QUALITY POLICY

"We deliver defect-free products, services and solutions to meet the requirements of our external and internal customers, the first time, every time"

OUR OBJECTIVES

OUR MANAGEMENT OBJECTIVES

To fuel initiative and foster activity by allowing individuals freedom of action andinnovation in attaining defined objectives.

OUR PEOPLE OBJECTIVES

To help people in HCL Infosystems Ltd. share in the company's successes, which theymake possible; to provide job security based on their performance; to recognize their individual achievements; and help them gain a sense of satisfaction andaccomplishment from their work.

Core Values

We shall uphold the dignity of the individual We shall honor all commitments We shall be committed to Quality, Innovation and Growth in every endeavor We shall be responsible corporate citizens

17


18/69

Alliances & Partnerships

To provide world-class solutions and services to all our customers,we have formed Alliances and Partnerships with leading ITcompanies worldwide.

HCL Infosystems has alliances with global technology leaders likeIntel, AMD, Microsoft, Bull, Toshiba, Nokia, Sun Microsystems,Ericsson, nVIDIA, SAP, Scansoft, SCO, EMC, Veritas, Citrix,CISCO, Oracle, Computer Associates, RedHat, Infocus, Duplo,Samsung and Novell.

These alliances on one hand give us access to best technology & products as well

enhancing our understanding of the latest in technology. On the other hand theyenhance our product portfolio, and enable us to be one stop shop for our customers.

Recent Updates

HCL & Nokia decide on longer term strategy to further penetrate Indianmarket

Gist of Q&A with callers/ investors/ shareholders on the announcement

relating to the long term Agreement with Nokia Toshiba in partnership with HCL Infosystems expands its retail presence inIndia by unveiling 'shopToshiba' HCL forms a strategic alliance with Bull to launch a new range of ScalableEnterprise Class Servers on Open Architecture AMD & IT Ministry unveil affordable computer to promote 50x15 vision inIndia.

18
http://www.hclinfosystems.com/excl-news.htmhttp://www.hclinfosystems.com/excl-news.htmhttp://www.hclinfosystems.com/excl-news2.htmhttp://www.hclinfosystems.com/excl-news2.htmhttp://www.hclinfosystems.com/news44.htmhttp://www.hclinfosystems.com/news44.htmhttp://www.hclinfosystems.com/news38.htmhttp://www.hclinfosystems.com/news38.htmhttp://www.hclinfosystems.com/news37.htmhttp://www.hclinfosystems.com/news37.htmhttp://www.hclinfosystems.com/news37.htmhttp://www.hclinfosystems.com/excl-news.htmhttp://www.hclinfosystems.com/excl-news.htmhttp://www.hclinfosystems.com/excl-news2.htmhttp://www.hclinfosystems.com/excl-news2.htmhttp://www.hclinfosystems.com/news44.htmhttp://www.hclinfosystems.com/news44.htmhttp://www.hclinfosystems.com/news38.htmhttp://www.hclinfosystems.com/news38.htmhttp://www.hclinfosystems.com/news37.htmhttp://www.hclinfosystems.com/news37.htm


19/69

HCL Advantage

HCL Infosystems ( HCLI) draws it's strength from 29 years of experience inhandling the ever changing IT scenario , strong customer relationships , ability to

provide the cutting edge technology at best-value-for-money and on top of it , anexcellent service & support infrastructure.

Today HCL is country's premier information enabling company. It offers one-stop-shop convenience to its diverse customers having an equally diverse set of requirements.Be it a large multi-location enterprise, or a small/medium enterprise, or a small officeor a home, HCLI has a product range, sales & support capability to service the needsof the customer.

Last 29 years apart from knowledge & experience have also given us continuity inrelationship with the customers, thereby increasing the customer confidence in us.

Our strengths can be summarized as:- Ability to understand customer's business and offer right technology- Long standing relationship with customers- Pan India support & service infrastructure- Best-vale-for-money offerings

Technology LeadershipHCL Infosystems is known to be the harbinger of technology in the country. Rightfrom our inception we have attempted to pioneer the technology introductions in thecountry either through our R&D or through partnerships with the world technologyleaders.

Using our own R&D we have

- Created our own UNIX & RDBMS capability (in 80s)- developed firewalls for enterprise & personal system security- launched our own range of enterprise storage products- launched our own range of networking products

We strive to understand the technology from the view of supporting it post installationas well. This is one of the key ingredients that go into our strategic advantage.

HCL Infosystems has to its claim several technology pioneering initiatives. Some of them are: -- Country's first DeskTop PC - BusyBee in 1985- Country's first branded home PC - Beanstalk in 1995

- Country's first Pentium 4 based PC at sub 40k price point- Country's first Media Center PC

19


20/69

Quality

Philosophy of Quality

"We deliver defect-free products, services and solutions to meet therequirements of our external and internal customers, the first time, every time."

To exist as a market leader in a globally competitive marketplace, organizations needto adopt and implement a continuous improvement-based quality policy.

One of the key elements to HCL's success is its never-ending pursuit of superior quality in all its endeavors.

HCL INFOSYSTEMS believes in the Total Quality Management philosophy as ameans for continuous improvement, total employee participation in qualityimprovement and customer satisfaction. Its concept of quality addresses people,

processes and products.

Over the last 20 years, we have adapted to newer and better Quality standards thathelped us effectively tie Quality with Business Goals, leading to customer andemployee satisfaction.

20


21/69

QUALITY AT HCL INFOSYSTEMS LTD

The history of structured quality implementation in HCL Infosystems began in the

late 1980s with the focus on improving quality of its products by using basis QC toolsand Failure Reporting and Corrective Active Systems (FRACAS). We also employed

concurrent engineering practices including design reviews, and rigorous reliability

tests to uncover latent design defects.

In the early 90s, the focus was not merely on the quality of products but also the

process quality systems. Our manufacturing unit at NOIDA was certified initially to

ISO 9002:1994 by BVQI in 1994 and later on to ISO 9001:1994 in 1997. As of now,all our manufacturing units are certified by BVQI as per ISO 9001:2000

In early 1995, a major quality initiative was launched across the company based on

Philip B. Crosby's methodology of QIPM (Quality Improvement Process

Management). This model was selected to because it considered the need and

commitment by an organization to improve but more importantly, the individual's

need towards better quality in his personal life.

Under our Quality Education System program, we train our employees on the basic

concepts and tools of quality. A number of improvement projects have been

undertaken by our employees, whereby process deficiencies and bottlenecks are

identified, and Corrective Action Projects (CAPs) are undertaken. This reduces defect

rates and improves cycle times in various processes, including personal quality.

Our certifications / awards in 2003 include ISO 9001-2000 by BVQI for our

InfoStructure Services and award of First Prize by ELCINA (Electronic Component

Industries Association) for Quality, 2002-03. The ELCINA award criteria considers

two aspects. (1) Enablers (Leadership & Management commitment, Resource

Management, Product Realisation, Measurement Analysis & Improvement) and

Results (Product Quality, Customer / Stake holder satisfaction , Business results).

21
http://www.hclinfosystems.com/iso9001.pdfhttp://www.hclinfosystems.com/iso9001.pdfhttp://www.hclinfosystems.com/iso-info-ss.pdfhttp://www.hclinfosystems.com/iso-info-ss.pdfhttp://www.hclinfosystems.com/trophy.htmhttp://www.hclinfosystems.com/iso9001.pdfhttp://www.hclinfosystems.com/iso-info-ss.pdfhttp://www.hclinfosystems.com/iso-info-ss.pdfhttp://www.hclinfosystems.com/trophy.htm


22/69

Management Objective

To fuel initiative and foster activity by allowing individuals freedom of action and

innovation in attaining defined

objectives.

People ObjectiveTo Help HCL Insys people share in the companys success, which they make

possible; to provide job security based on their performance; to recognize their individual achievements and to help them gain of satisfaction and accomplishmentfrom their work.

Core ValuesIt uphold the dignity of individual.It honour all commitments.It is committed to quality, Innovation and growth in every endeavor.It is responsible corporate Citizens.

22


23/69

MANAGEMENT HIERARCHY LEADERSHIP

Shiv Nadar

Founder HCL, Chairman and CEOHCL Technologies

Ajai ChowdhryCo-Founder HCL, Chairman and CEOHCL Infosystems

J V RamamurthyChief Operating Officer HCL Infosystems Ltd

Vineet NayarPresident: HCL Technologies

RanjitPresident and CEO of theHCL Technologies (BPO)

23


24/69

HCL MiLeap X: The affordable Laptop hits theindian market

HCL is now on the centre stage of attraction in the Indian PC industry onesagain with the announcement of Mileap X range of low cost laptops which they prefer

to call Leaptops. It is expected to be a giant Leap for the company who is not somuch popular in Indian laptop industry dominated by international giants.

There is a popular Zen Saying that Leap and the Net will Appear SoHCL is decided to Leap ahead and they hope the net will appear .

India is witnessing a real hike in sales of laptop computers for the past twoyears . Gone the days when the laptops where considered to be only for the rich andthe famous. Now the average Indian computer buyer think twice before buying adesktop. For a Small office home office user a laptop is always a better bargain

because the cost of computer at home and at office can be now more than the cost of asingle laptop.

HCL s decision to bring out a laptop computer that cost only Rs14,000 waswelcomed by the Indian computer industry with mixed reactions. It got the same newsvalue as the much hipped about TATA Nano one lakh car.

This is technical and business review on the HCL Mileap X series of Leaptopwhich hit the Indian market on this republic day, and in general serve as a single point

of reference for laptops from the basic history of laptops to latest trends.

24


25/69

Leap X series is a Linux based low cost version of the HCL family of leaptopswhich is surly an upgrade from from your PDA or smart mobile that is available inour market. It is not recommended for a serious computer user with lot of files tostore , or a graphic designer . But surly it gives the value for money at Rs. 14,000 +

taxes . At a cost lower than your high end mobile phones that remains as fancy

equipments when it come to real computing , MiLeap has strong reason to be in your business carry bag. First of all it is handy compared to bulky wide screen laptops(which will never fit in to an ordinary mans lap).

Even though the micro computing industry is active from early 80s in thedeveloped countries ,it hit our market only by early 90s.We has to wait till end of 90s to see the computer as a common gadget uses by normal business and home. Soit is quite obvious that the portable computing segment was also a latecomer in our market.

Initially the use of portable computer was limited to an expensive ego booster that catch the eye and help to make an impression in a business meeting.. The real

portable computing applications as it is used in the western countries was notapplicable to Indian scenario. We cant expected to use our expensive laptops in busymetro rails , trams or buses. It was really prone to all kind of environmental torturesincluding heat, dust and humidity. Because of this these gadgets never left the

comfort of their owners desktop and really did not serve the job of a portablecomputer.

The major fact that refrained a typical computer user from the laptop machineswas the cost. In late 1990s a typical IBM ThinkPad will cost more that 150 thousandRupees and a desktop with similar configuration cost around 40 thousand.

So majority of Indian users stay loyal to their desktops and did not show muchinterest in the laptop segment. The situation changed as the price came down andwhen laptops are available at sub- 50k price segment.The popularity of laptops in India is mainly attributed the new segments of IT relatedworkers who telecommute a lot wish to extend their job to the non-business hours too.Slowly the laptops emerged as a serious business equipment which is indispensable toa working professional. The main hindrance yet was the lack of proper connectivity,

but the boom of broadband connectivity and wi-fi support added the popularity of laptop systems in India.

25


26/69

Role of HCL

When coming to the point of succeeding in a business , the knowledge of local marketis very important. India is a vast country which is a blend of so many culturestogether . Most of the MNCs find a hard time understanding this market and socommit so many wrong decision which were based on a marketing expert fromabroad.

Being an Indian company HCL has many advantages on this industry.

Established in 1976 when the Indian IT industry is in a nascent stage or not even properly formed , HCL is backed up by the industry knowledge of so many up anddowns in this industry.Industry see the growth of HCL from a glorified assembler to areal computer company over these years.

Being one of the first company in the IT industry in India they have strongroot to even the remote townships in India, were as a MNC will focus its activities inMetros only HCL is deep rooted to small towns also with a large chain of distributors.

In 1990s beginning when the computer industry begin to gain momentum inIndia , the common name in computing industry is HCL itself with their Busy Beeseries of 486 machines. The HCL-HP alliance supplied the Busy bee series to all themajor markets in India.

Apart from the hardware field , they offer software, training, networking,telecom, and peripherals to the industry establishing them self as one of the total

solution providers for the Indian IT industry and has deep rooted influence in banking, insurance and Government sectors of this country.

26


27/69

HCLMILEAP

MiLeap X series is a Linux based low cost version of theHCL family of leaptops which is surly an upgrade from fromyour PDA or smart mobile that is available in our market. Itis not recommended for a serious computer user with lot of files to store , or a graphic designer . But surly it gives thevalue for money at Rs. 14,000 + taxes . At a cost lower than your high end mobile phones that remains as fancyequipments when it come to real computing , MiLeap hasstrong reason to be in your business carry bag. First of all itis handy compared to bulky wide screen laptops (which willnever fit in to an ordinary mans lap).

27


28/69

Technical Specifications of Mileap X

The technical specifications of HCLMiLeap X is that of the Intel classmate PC

it self. It runs on a Intel Celeron Mobile processor ticking at 900 MHz enough for anormal customer with moderate computing requirementslike internet and text editing .

Running on a motherboard with Intel 915GMS chipset. 512 Mb of DDR 2memory which is comparable to any decent machines available . It has a 7 inch WideTFT which is offering a resolution of 800 X 480 which will be fine for a small formfactor LCD. Just like any laptop it features a build-in Speakers and Mic. And also

provides a headphone jack.Build in network interface (RJ-45) and wireless Ethernet support ( 802.11 b/g )ensures that you are connected to the world. SD card Slot make it easy to downloadyour pictures from camera or mobile. Two high speed USB ports are part of it. Expected battery backup is 4 hours in Idle condition as HCL is claiming. And itwill be available in Indian market in three colour choices , cool blue, rich black or hot

pink.

28


29/69

HCL MiLeap X: Operating Systems and ApplicationSoftwares.

The original classmate has three choice for operatingsystems. It is Windows XP professional , MandrivaDiscovery 2007 Linux or Metasys Classmate 2.0. HCL hasmade it clear that the X series will be a LInux based

product. The Linuxwill take 500 MB from the 2 GB flash drive in contrast tothe 1 GB required by the windows XP. Open Office will

be naturally included for your business needs

Mileap X Usability and Feedback

The blue protective cover makes this tiny piece of electronics almostshockproof and make it ready for the road. But it also gives a toy look to the producttoo. If you don't like that casing it can be detached from the leaptop and make your leaptop even thinner.

This model contains a 30 GB hard disk drive instead of a 4 GB Flash drive. It isa nice move but I will be happier I get the hard disk on the same price tag of Rs.

14,000. This product is convenient for a person who do a lot of commuting and wantto spend his time productively.

29


30/69

HCL Mileap X Series Laptops

Made for indian environment the HCL MiLeap X Series ultra-portable range of

Laptops sports and a unique dustproof, shock-proof and durable design and they are powered by 900 MHz Intel Celeron M ULV Processor 353, with 512 KB L2 Cacheand upto 400 MHz Front Side Bus featuring Mobile Intel 915GMS Express ChipsetMotherboard, 512-MB DDR2 533 MHz SDRAM (Max. upto 2 GB in 2 slots) andremovable 2-GB Flash Drive for data storage.

The R S. 13,990 ULTRAPORTABLE HCL M IL EAP X SERIES LAPTOP also offers option for internal 2.5-inch hard drive in various capacities which would comes at extra cost.

This revolutionary new range of Ultra Portable MiLeap Laptops is targeted atconsumer who needs to stay connected, informed, entertained and productive-anytimeand anywhere. The laptop is designed lightweight and small in size making itconvenient for use at all sorts of places like in home, gym, trains, bus, planes etc.where a larger size laptop might feel inconvenient. Company claims the HCL MiLeapSeries of Ultra Portables are uniquely suitable for Women and School Children due toits sleek and ultra light design.

The new HCL MiLeap X series laptop offers 7-inch (17.78 cm) WXGA WidescreenTFT LCD display powered by integrated Intel Graphics Media Accelerator GMA 900

Graphics chipset with 8-MB dedicated memory offering maximum 800 x 480 pixelsscreen resolution in 16.7 million colors.

HCL MiLeap X series laptop, also being talked about as HCL Nano, does not sportany option for built-in Bluetooth, integrated optical drive (CD/DVD) or integratedwebcam. HCL has also announced a MiLeap Y Series which provides enhancedfeatures.

Weighing just about 1.4 kgs, the HCL MiLeap X Series ultra-portable Laptop PC is

also equipped with integrated Intel PRO/Wireless 3945 Network 802.11a/b/g LANconnection and it sports integrated 10/100/1000 Ethernet LAN connection. The ultra-

30
http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/


31/69

portable laptop does not sports any built-in fax/modem card.In addition, the laptopoffers 2 USB v2.0 fast ports for wired connectivity and also features a standardIEEE1394 expansion slot.

The HCL MiLeap X Series ultra-portable Laptop PC comes with Linux OS withlimited functionality preinstalled and upgrading it to Microsoft Windows XP or Vistawould require extra RAM and bootable internal hard drive all at extra cost.

The HCL MiLeap X Series laptop is equipped with Intel High Defination Audiohardware and build-in Stereo 2 stereo speaker system 1.5 Watts each and the laptopalso features 4-in-1 Media Card Reader supporting Multimedia Card (MMC),Memory stick (MS), Secure Digital Card, and MS-PRO media cards.

According to HCL, Leaptop MiLeap X Series laptops are designed to be a eco-efficient consumer and business notebooks, and are fully compliant with the RoHS(Restriction of Hazardous Substances) directive.

Ports on HCL MiLeap X Series Laptop PC

31


32/69

2 USB v2.0 ports

IEEE1394 FireWire Port

RJ-45 LAN Port 10/100 Mbps

RJ-11 Fax/Modem Port

External MIC Input

External Audio Out

VGA Port 15 Pin D-Sub

4-in-1 Media Card Slot

PCMCIA Slot

Ultra-Portable Laptop Features HCL MiLeap X-Series

Intel Celeron M ULV Processor 353, 900 MHz

512 KB L2 Cache, 400 MHz Front Side Bus

Mobile Intel 915GMS Express Chipset Motherboard

512-MB DDR2 SDRAM, 533 Mhz, Max. upto 2 GB (2 slots)

2-GB Flash Drive, option for 2.5-inch internal hard drive

7-inch (17.78 cm), WXGA Widescreen TFT LCD Display, 800 x 480 pixelsscreen resolution

Integrated Intel Graphics Media Accelerator GMA 900 Graphics chipset with8-MB dedicated memory

Integrated WiFi 802.11a/b/g LAN connection

Integrated 10/100/1000 Ethernet LAN connection

4-in-1 Media Card Reader, Multimedia Card (MMC), Memory stick (MS),Secure Digital Card, MS-PRO

2 USB v2.0 ports

Touchpad with 2 button

32


33/69

Intel High Defination VIA Vinyl AC 97 Audio Hardware

Build-in Stereo 2 stereo speaker system 1.5 Watts each

Linux with limited functionality preinstalled

Dimensions: WxDxH 244 x 191.2 x 35.4 mm

Li-Ion Battery pack, 4 Hrs backup

Weight: 1.44 Kgs (with power pack) 900 gms (without power pack)The HCL Leaptop MiLeap X-Series Ultra-Portable cheapest Laptop powered byIntel Celeron M ULV Processor with 2-GB flash drive storage is available in India for Rs. 13,990 (including 4% local tax) and comes with one year standard HCL warranty.Most expensive version of MiLeap X-Series laptop would perhaps be priced at INR 16,990 which comes with 40/80 GB 2.5-inch internal hard drive.

HCL Mileap Y Series ultra-portable Leaptops

HCL has announced HCL MiLeap Y Series ultra-portable range of Leaptops powered by Intel A110 processor featuring 7-inch WVGA Swivel Touch Screendisplay, 80-GB 5400 rpm SATA hard disk drive, integrated WiFi 802.11a/b/g

Wireless LAN Connection, and 4-in-1 Media Card Reader and built-in priced for INR 29,990 with taxes.

Made for indian environment the HCL MiLeap Y-Series ultra-portable rangeof Laptops sports and a unique dustproof, shock-proof and durable design and theyare powered by 800 MHz Intel A110 Processor, with 512 KB L2 Cache and upto 400MHz Front Side Bus featuring Mobile Intel 945GU (ultra low voltage) ExpressChipset Motherboard, 1-GB DDR2 533 MHz SDRAM (Max. upto 2 GB in 2 slots)and internal 80-GB 5400 rpm SATA hard disk drive.

33


34/69

The HCL MiLeap Y-Series ultraportable laptop allows input using a stylusand hand writing.This revolutionary new range of Ultra Portable MiLeap X and Yseries Laptops are targeted at consumer who needs to stay connected, informed,entertained and productive-anytime and anywhere. The laptop is designed lightweight

and small in size making it convenient for use at all sorts of places like in home, gym,trains, bus, planes etc. where a larger size laptop might feel inconvenient. Companyclaims the HCL MiLeap Series of Ultra Portables are uniquely suitable for Womenand School Children due to its sleek and ultra light design.

The new HCL MiLeap Y series laptop offers 7-inch (17.78 cm) WXGAWidescreen TFT LCD display powered by integrated Intel Graphics MediaAccelerator GMA 900 Graphics chipset with upto 64-MB shared memory offeringmaximum 1024 x 600 pixels screen resolution in 16.7 million colors.

The HCL MiLeap Y Series laptop incorporates a unique Navigational Pad onthe side of the LCD display that offers multiple navigational features such as touchscreen, thumboard, digital stylus, touchpad mouse and One touch buttons. The Swivel7-inch display cum note pad allows input using a stylus and hand writing just like atablet PC does.

HCL MiLeap Y-Series laptop does not sport any option for internal opticaldrive (CD/DVD) or internal fax/modem card.Weighing just about 960 gms, the HCLMiLeap Y Series ultra-portable Laptop PC is also equipped with integrated Intel

PRO/Wireless 3945 Network 802.11a/b/g LAN connection, integrated Bluetooth v2.0wireless connection and it sports integrated 10/100/1000 Ethernet LAN connectionand integrated Bluetooth v2.0 wireless connection.In addition, HCL Mileap Y-Serieslaptop also features integrated 1.3 Megapixel webcam and built-in Microphone and italso offers 2 USB v2.0 fast ports for wired connectivity and a standard IEEE1394expansion slot.

The Microsoft Windows Vista Home premium preinstalled HCL MiLeap YSeries laptop is equipped with Intel High Defination Audio hardware and build-inStereo 2 stereo speaker system 1.5 Watts each and the laptop also features 4-in-1Media Card Reader supporting Multimedia Card (MMC), Memory stick (MS), SecureDigital Card, and MS-PRO media cards.

According to HCL, Leaptop MiLeap Y Series laptops, like HCL Mileap XSeries Laptops are designed to be a eco-efficient consumer and business notebooks,and are fully compliant with the RoHS (Restriction of Hazardous Substances)directive.

34


35/69

Ports on HCL MiLeap X Series Laptop PC

2 USB v2.0 ports

IEEE1394

RJ-45 LAN Port 10/100 Mbps Fast Ethernet Controller


External MIC Input

External Audio Out



HCL MiLeap Y-Series Ultra-Portable Laptop Features

Intel A110 Processor, 800 MHz


Mobile Intel 945GU (ultra low voltage) Express Chipset Motherboard


35


36/69

80-GB SATA 5400 rpm internal Hard Drive

7-inch (17.78 cm), WVGA Widescreen TFT LCD Swivel Touch ScreenDisplay, 1024 x 600 pixels screen resolution

Integrated Intel Graphics Media Accelerator GMA 900 Graphics chipset withshared memory


Integrated Bluetooth v2.0 wireless connection


Integrated Bluetooth v2.0 wireless port

Integrated 1.3 Megapixel webcam


2 USB v2.0 ports


Intel High Defination ICH7 Audio Hardware


Built-in Microphone

Microsoft Vista Home Premium / Linux preinstalled

Dimensions: WxDxH 227 x 170 x 33 mm

6-Cell Li-Ion battery pack

Weight: 960 gms

The Microsoft Windows Vista Home premium powered MiLeap Y series is priced at Rs 33,990 onwards.

HCL MiLeap MH04 Laptop HCL has announced HCL MiLeap MH04 ultra-portable laptop which is powered byIntel Atom N270 processor featuring 10-inch WSVGA LED backlit display, 80-GB

5400 rpm SATA hard disk drive, integrated WiFi 802.11a/b/g Wireless LAN

36


37/69

Connection, Bluetooth v2.0, integrated 1.3 MP Webcam and 4-in-1 Media CardReader.

Rebranded MSI Wind laptop for indian market

place the new HCL MiLeap MH04 ultra-portable laptopis powered by 1.6 GHz Intel Atom Processor N270 (UltraLow Voltage edition), with 512 KB L2 Cache and upto400 MHz Front Side Bus featuring Mobile Intel 945GSE+ ICH7M Chipset Motherboard, 1-GB DDR2 667 MHzSDRAM (Max. upto 2 GB in 2 slots) and internal 2.5-inch 80-GB 5400 rpm SATA hard disk drive. The laptopdoes not feature optical drive.

This new range of Ultra Portable HCL MiLeap series of laptops includingMiLeap MH04 laptops are targeted at consumer who needs to stay connected,informed, entertained and productive-anytime and anywhere. The laptop is designedlightweight and small in size making it convenient for use at all sorts of places like inhome, gym, trains, bus, planes etc. where a larger size laptop might feel inconvenient.Company claims the HCL MiLeap Series of Ultra Portables are uniquely suitable for Women and School Children due to its sleek and ultra light design.

The new HCL Mileap MH04 ultra-portable laptop offers 10-inch (25.4 cm),WSVGA Widescreen LED Backlit display, 1024 x 600 pixels screen resolution

having 10cd/m2 brightness powered by integrated Intel Graphics Media Accelerator GMA 950 Graphics chipset with upto 64-MB shared memory offering maximum1024 x 600 pixels screen resolution in 16.7 million colors.

The HCL MiLeap MH04 laptops display features embedded LED power-saving backlight technology, which provides superior color quality and

brightness.Ultra-portable HCL Mileap MH04 laptop does not feature any option for internal optical drive (CD/DVD) or internal fax/modem card.

Weighing just about 1.2 Kgs (with 3 cell battery pack), the HCL MileapMH04 ultra-portable is also equipped with integrated Intel PRO/Wireless 3945

Network 802.11a/b/g LAN connection, integrated Bluetooth v2.0 wireless connectionand it sports integrated 10/100/1000 Ethernet LAN connection and integratedBluetooth v2.0 wireless connection.

In addition, HCL Mileap MH04 ultra-portable PC also features integrated 1.3Megapixel webcam and built-in Microphone and it also offers 3 USB v2.0 fast portsfor wired connectivity.The Microsoft Windows XP Home Edition preinstalled HCLMileap MH04 ultra-portable PC is equipped with Intel High Definition Audiohardware and build-in Stereo 2 stereo speaker system 1.5 Watts each and the HCL

laptop also features 4-in-1 Media Card Reader supporting Multimedia Card (MMC),Memory stick (MS), Secure Digital Card, and MS-PRO media cards.

37


38/69

According to HCL, HCL Mileap MH04 ultra-portable laptop like HCL MiLeap X Series Laptops are designed to be a eco-efficient consumer and businessnotebooks, and are fully compliant with the RoHS (Restriction of Hazardous

Substances) directive.HCL Mileap MH04 ultra-portable PC comes with 3-Cell 11.1V Li-Ion2200mAh Battery Pack which provides about 3.5 hrs of power backup without WiFi.

I/O Ports on HCL Mileap MH04

3 USB v2.0 ports

IEEE1394

RJ-45 LAN Port 10/100 Mbps Fast Ethernet Controller


External MIC Input

External Audio Out



HCL MiLeap MH04 Ultra-Portable Laptop Features

38
http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/http://www.cyberindian.net/2008/01/17/hcl-mileap-x-series-ultra-portable-laptop/


39/69

Intel Atom Processor N270 Ultra Low Voltage, 1.6 GHz


Mobile Intel 945GSE + ICH7M Chipset Motherboard


80-GB SATA 5400 rpm internal Hard Drive, 2.5-inch

No Optical Drive

10-inch (25.4 cm), WSVGA Widescreen LED Backlit display, 1024 x 600 pixels screen resolution, 10cd/m2 brightness

Integrated Intel Graphics Media Accelerator GMA 950 Graphics chipset withshared memory


Integrated Bluetooth v2.0 wireless connection


Integrated 1.3 Megapixel webcam


3x USB v2.0 ports


Intel High Defination ICH7 Audio Hardware, Soundblaster compatible


Built-in Microphone84 Kays keyboard with built-in touch pad with 2 click buttons

Windows Media Player Launch Button

Microsoft Windows XP Home Edition

Dimensions: WxDxH 10.23 x 7.08 x 0.748 inches / 260 x 180 x 19/31.5 mm

3-Cell 11.1V Li-Ion 2200 mAh Battery Pack

Weight: 1.2 Kgs (without battery pack)

39


40/69

The HCL MiLeap MH04 ultra-portable laptop powered by Intel Atom N270Processor featuring 80-GB internal SATA hard disk drive and with Windows XPHome preinstalled is available in India for Rs. 24,999.

PROJECT SUMMARY

THIS PROJECT REPORT INCLUDED OVERVIEW OF HARDWAREINDUSTRY for IT products which mainly includes Laptops.

Company profile, Marketing and promotional strategies adopted by HCLInfosystems Ltd.

Achievements of HCL in a short span of period.

General Introduction about the products and services provided by HCLInfosystems Ltd.

Research methodology includes the activities done by me during the summer training are following:-

Visiting it individual customer.

Study about the market share of HCL in IT industry which based on secondarydata.

Consumer preference for HCL Ultraportable Laptop on the basis of observation.

Promotional activities used by dealer and their effect by doing promotionalactivities with dealers.

Importance of location for HCL dealer/demo centre and its impact.

40


41/69

Area of study is Ghaziabad & Noida city .

Analysis of data and finding from this study is supply of products to the dealer isnot on the time which leads to dissatisfaction of customer.

Recommendation and suggestion are basically for delivery of products andadvertising policy of HCL.

Bibliography and annexure are given in the end.

This study is limited to Ghaziabad & Noida city only it does not show the whole picture about HCL .This is my personal observations not detail survey.

PROBLEM IDENTIFICATION

Mileap will be the future of HCL in India.

To find out customer perception towards ultra portable laptops.

IMPORTANCE OF THE STUDY

Today consumers have a lot of option for every product, same for IT product or home pc.

This study may be helpful for company to know about the factor affecting the buying behavior of consumer. It may also be helpful to know the specific requirements of consumer so that it can easily satisfied the consumer. Moreover this study helps toknow the buying habits of ultra portable laptops in Ghazibabad and Noida.

The study may helpful for company to know the preference for company to know the preference of consumer for product and it would help in making marketing strategy.

41


42/69

RESEARCH OBJECTIVE

1. To study promotional policies relatedthe sale of ultra potable laptopss.

2. To study the performance of channel partners of HCL in Ghaziabad..

3. To study the market potential for HCL ultra potable laptop.

4. To study Consumer preference for HCL ulta portable laptop.

42


43/69

RESEARCH METHOLOGY

To achieve the objective of the project there was some information which was to begathered and according by some decision has to be taken. Under this project I havestudied throwth of HCL ultra portable laptop along with the growth of laptop users.

43


44/69

METHODOLOGY Research Design:

The study used an exploratory research design and was conducted for the

period of 20 th June to 30 th July 2009.

Data Collection

a) Primary Data: Through survey and structured questionnaire.

b) Secondary Data: Company reports, newspapers, books.

Area of Study : Ghaziabad & Noida City in the state of Uttar Pradesh, which is theeducation hub of Uttar Pradesh.

Period of Study : 45 days.

44


45/69

Sampling Plan

A) Sample Design

The sample was selected on the basis of pre-qualifying question as to whether the

respondent is an existing PC/notebook user or whether he is planning to buy one .

B) Sampling UnitSampling unit in this research retailers & end customer in Ghaziabad

C) Sampling TechniqueTo select the sample, the Non-Probability sampling procedure was used. Further sample was selected on judgmental basis.

45


46/69

Competitors

46


47/69

OTHER KEY PLAYERS IN THE INDUSTRY

LG Electronics has announced the availability of the uber-sleek and stylishXNote C1-Tablet PC. LGs latest launch is touted to be a perfect amalgamationof design, performance, entertainment and security.The new LG tablet PC is empowered with powerful graphics (NVIDIA GeForceGo7300) and high-definition sound quality (SRS WOW HD, 24bit), the LG ExpressDual-core processor-based notebook is gracefully designed giving users the pleasureof handling a well-made elegant and technologically-rich laptop.

47


48/69

This LG Notebook model features a 10.6 wide screen finger touch LCD panel withfinger touch input. It is 27mm thin and weighs 1.31kg. It has a standard keyboard,which provides ultimate typing comfort.Speaking about the new product, R Manikandan, Product Group Head IT

Division, LG Electronics , said, We at LG believe that with these new LG ExpressDual Notebooks, customers will have a unique experience of great combination of design, performance, entertainment, and security. These ultra light weight tabletnotebooks will help redefine the style quotient of consumers.Furthermore, the notebook is equipped with enhanced security features like TPM(Trusted Platform Module) and HDD security.

A Touch Of Genius

The XT2 provides an outstanding

tablet experience. A high- performance system designedwith intuitive input capabilitiesincluding a capacitive multi-touch screen and pen, theLatitude XT2 can work the wayyou want. With just a stroke of your fingertips, you can:

scroll through large web pages

zoom in on graphics, photos or online maps

enlarge emails to aidreading

close your screen collaborate in real-time

and moreOnce you experience multi-touch

on the XT2, your keyboard andtouchpad may get lonely.

48


49/69

Small Tablet, Big Options

At just an inch thin with anultra small power supply, theXT2 can comfortably goalmost anywhere. It alsooffers great features and

plenty of flexible options. You can work for

hours using theoptional slim, high-capacity battery slice.

You can work comfortably in either notebook PC mode or convert to tabletmode.

In tablet mode, youcan use the multi-touch screen for exceptional efficiencyand fingertip ease or utilize the battery-free

pen to write or drawas you would on a

piece of paper.

Simple To Manage

Dell understands that you don'thave time to deal with

technology that's complex anddifficult to manage, so the XT2 issimple to use, cost-effective toown and pre-loaded with thetools you need including: thelatest Intel vPro TM processorsfor remote management,comprehensive security featuresand Dell ProSupport 2 Mobility

Services.PRODUCTS & SERVICES

49
http://void%280%29/http://void%280%29/http://void%280%29/


50/69

HCL recommended Microsoft window XP Professional for business.

The marketplace is constantly changing in term of consumers, competition andstrategy to garner market share. Almost all aspects of your business are ever evolving.The only change over the past few years in that the pace of change has accelerated. Infact, it is increasing even as you read this.

Information technology (IT) changes accordingly, perhaps even faster. What isvital that the decisions you make today need to have the capacity to address situationsfor a least the next three years and the changes that are bound to occur in that time.Infinite I the market leader in competition. Infinite is the only brand in India IT thatoffers you remote support for friendly and extremely efficient in problem resolution,saving you time and opportunity. We at infinite product development recognize thisneed as the key to success for you and for us. Infinite, backed by direct selling and

built toorder, ISO 9001 & ISO 14001 manufacturing, ensures that you get the best

available product at the time of delivery, rather than at the time of order. Thistechnology First brand features the latest innovations in central processing unit(CPU ) design, graphics, display design ,I/O advancement and a host of the order technology that have made infinite the number one corporate PC brand in India.

SWOT ANALYSIS OF HCL

50


51/69

STRENGTHS:STRENGTHS:

HCLs strengths are many, to mention a few:

a) Global Presence:

Its collaborations and joint ventures with international companiessuch as Perot System, and partnership with world leaders like Ericsson, Toshiba,

Nokia, Oracle and Microsoft, enable it to bring the best technology availableworld wide to its consumers.

24 locations in 16 countries.

b) Fast paced and flexible work culture which provides its employeesautonomy to accomplish the task without much pressure from thehigher authorities. Thus, employees are motivated to give their best tothe organization.

c) The core strength of HCL is the talent and innovativeness of its peoplewhich enables it to provide the right solution at the right time.

d) The mass markets handled through a chain of dealers, resellers and aretailer which helps bring technology usage closer to the individual. Ithas very strong distribution network.

e) Its pool of competencies: Hardware, Software, Training, Networking,Telecom and System Integration.

f) Ability to understand customer's business and offer right technology.g) Long-standing relationship with customers.h) Pan India support & service infrastructure.i) Best-value-for-money offerings.

j) Aggressive marketing strategy.

WEAKNESSES:WEAKNESSES:

a) After sales service.

b) Less promotional campaigns.

c) Channel partner of HCL has not much capable to provide good andfrequent services to their promotional customer.

OPPORTUNITIES:OPPORTUNITIES:

51


52/69

a) IT industry booming at a rate of 45% every year.

b) Increasing consumer awareness about IT and its use.

c) Tremendous untapped potential of IT products in India.

d) Increasing competition.

e) Tie ups with various MNCs enable to extract their core competencies.

THREATS:THREATS:

a) Local assemblers are biggest threat for the company.

b) Entry of MNCs i.e. IBM, Compaq giving direct competition.

c) Govt. instability has long-term repercussions affecting companys policies & its growth.

d) Technological shift as a result of research & development. Daily newtechnologies are emerging.

52


53/69

Data Analysis

&

Interpretation

53


54/69

Topic : To Study Customer perception towards ultraportable laptop.

1) Do you own a computer/notebook?Yes [ ] No [ ]

Yes 73 No 17

From the Pie chart it is interpret that 9% of respondent dont havecomputer.

54


55/69

2) Which brand of computer/notebook do you own?

HP [ ] DELL [ ]Lenovo [ ] Acer [ ]HCL [ ] Sony [ ]Others [ ]

HP 12

Dell 15Lenovo 10Acer 3HCL 17Sony 2Others 14

From the Pie Chart it is clear that majority of the respondent own (23%)of total respondent use HCL laptop, followed by Dell (21%). Thus HCLfound to be leader in consolidated market share of Laptops in Ghaziabad

city.

55


56/69

3)Have you heard of Ultra mobile portable device?

Yes [ ] No [ ]

Yes 18 No 55

From the Pie chart it is clear that it is clear that 75% of the respondentsare not aware of ultra mobile potable device.

56


57/69

4)What kind of computer you are using now?

Desktop computer [ ]Laptop [ ]Ultra portable laptop [ ]

Desktop 36Laptop 37

Ultraportable 0

From the bar graph we can say that Laptop users are more than desktopuser but no one uses ultra portable laptop.

57


58/69

5) How did you know about the type of computer you are using rightnow?

Newspaper [ ] Magazine [ ]Television [ ] Friends and Family [ ]Others [ ]

Newspaper 30Magzine 10

Television 5Friends & Family 26Others 2

As is evident from the graph majority of users get information about

latest sales offers from friends & newspaper. This gives an insight that the

media that can be effective in conveying sales promotion offers is print media

(newspapers). If we look at another feature that has been brought out by the

survey is the fact that majority of people buy by looking at a feature in

newspaper. This can be concluded from the fact that 41 percent of the buyers

58


59/69

are those who seek information from Newspaper while purchasing a

PC/Laptop .

6) Are you satisfied with the computer you are using right now?

Yes [ ] No [ ]

Yes 59 No 14

It is clear from the most of people are satisfied with their computer.

59


60/69

6.1) If satisfied what features you like about the laptop?

Service [ ]Battery Backup [ ]Configuration [ ]Brand [ ]

Service 27Battery Backup 10

Configuration 19Brand 6

From the graph it is interpreted that most of the people are satisfied because of service offered by the company.

60


61/69

7) What according to you is important attribute for a Notebook?

7.1 Price

Agree [ ] Strongly agree [ ] Disagree [ ] Strongly disagree[ ] Neither agree Nor disagree [ ]

Agree 34

Strongly Agree 19Disagree 19Strongly Disagree 5

Neither Agree Nor Disagree 3

Most of the respondent feel that price is the important factor while purchasing a computer.

61


62/69

7.2 Service

Agree [ ]Strongly agree [ ]Disagree [ ]Strongly disagree [ ]

Neither agree Nor disagree[ ]

Agree 35Strongly Agree 41

Disagree 4

Strongly Disagree 0

Neither Agree Nor Disagree 0

Majority of the user agree to the fact that after sales service is a reason to buy a Laptop.

62


63/69

7.3 Small Size & Light Weight

Agree [ ]Strongly agree [ ]Disagree [ ]Strongly disagree [ ]

Neither agree Nor disagree [ ]

Agree 42Strongly Agree 19Disagree 13Strongly Disagree 3Neither Agree Nor Disagree 3

From the graph it is clear that most of the people prefer small size andlight weight laptops. Instead of large screen and heavy laptops.

63


64/69

LIMITATIONS

Every project has some limitations even the researcher came across some

limitations while working on the project which made the analysis a little

inappropriate at times. Some of the basic limitations faced during the

research are listed below:

Only limited number of Retailers and Customer where it has been found

80 sample was covered in the study.

There was a bias on the part of the respondents.

The research is based on Ghaziabad and Noida city.

At the time of research most of the customer did not sincerely

respond to the researcher.

64


65/69

Findings & Conclusion

During the survey, it was found that 80% people are unaware of HCL Mileap.

People prefer small size & light weight laptops.

Acording to survey, 34% of people said price is important factor

while purchasing a laptop. People finds price of Mileap isattractive.

80% people like the writing feature of HCL Mileap.

Most of the people are not aware that HCL Customer Care isavailable in 11 languages & 24x7.

People are also not aware of the HCL Touch Services.

From the customers view 37% will buy this product because of itsfeature.

65


66/69

SUGGESTION AND RECOMMENDATION

HCL should take proper attention towards marketing of Mileapultra portable laptops. Many people are unaware of HCL Mileaplaptops. Company executive should pay proper attention towards checking

of various components of PC before end user delivery. Otherwise ittends towards defame of brand name in comparison to rivals.

Need to expand customer care center as the consumer base of HCLInfosystems is increasing with tremendously fast pace.

Proper attention should be paid for advertisement planningotherwise it may lead to problem for dealer and customer as well asfor company.

Company should tie up with some event management company toorganize various promotional activities like canopy, Carnival.

66


67/69

BIBLIOGRAPHY

Author : Philip Kotler, Marketing management, Tata Mc-GrawHills Publishing ltd, 13 th Edition.

MAGAZINES / NEWSPAPERS

Business Today The Financial Express

The Times of India Company Annual Magazine

WEBSITES :

www.hcl.in www.indiainfoline.com

www.google.co.in www.hp.com www.saharacomputer.com www.acer.com www.dell.com www.hclinfosystem.in

67


68/69

ANNEXURE

Questionnaire

Topic : To study Customer Perception towards ultraportable laptops.

1) Do you own a computer/notebook?Yes [ ] No [ ]

2) Which brand of computer/notebook do you own?HP [ ] DELL [ ] Lenovo [ ]Acer [ ] HCL [ ] Sony [ ]Others [ ]

3)Have you heard of Ultra mobile portable device?Yes [ ] No [ ]

4)What kind of computer you are using now?Desktop computer [ ]Laptop [ ]Ultra portable laptop [ ]

5) How did you know about the type of computer you are using rightnow?

Newspaper [ ] Magazine [ ]Television [ ]Friends and Family [ ] Others [ ]

6) Are you satisfied with the computer you are using right now?Yes [ ] No [ ]

6.1) If satisfied what features you like about the laptop?Service [ ] Battery Backup [ ]Configuration [ ] Brand [ ]

68


69/69

7) What according to you is important attribute for a Notebook?7.1 PriceAgree [ ] Strongly agree [ ] Disagree [ ] Strongly disagree[ ]

Neither agree Nor disagree [ ]

7.2 ServiceAgree [ ] ] Strongly agree [ ] Disagree [ ] Strongly disagree[]


7.3 Small Size & Light WeightAgree [ ] Strongly agree [ ] Disagree [ ] Strongly disagree[ ]


Documents

22876070 Project Report on HCL Mileap Laptops