23 1/3 Money Making Ideas

#1. Fish Great Waters…

FWF 0

…also known as “The LAW of Highest and Best Use” or “The Loyalty Ladder”

Suspects 0Prospects 0

SOI/COI 50% to 100%Advocates 100% +

79-82%

80%

#2: Master WIIFM(N)

…what’s the benefit to THEM?…Customize

#3: Meaningful Touches

…out of sight…out of mind…customize

Example: Who’s into volleyball?

Kerri Walsh and Misty May-Treanor

#4: MTV

• Mail• Telephone• Visit Face-to-Face

#5: Thank You Notes

#6: Post It Notes

#7: Telephone Notes

#8: One-A-Day Telephone

#9: One-A-Day…Face-to-Face

Years ago Philip Morris bought Kraft for 12.9 billion…1.3 billion was tangible assets… 11.6 billion was “GOODWILL” as defined by the accountants…

P.S. Go for GOODWILL!!!

#10: The Top 10 Program

#11: The A+ Program

• Lenders• Chamber of Commerce• Attorneys• Hairdresser• Etc.

#12: Face Time

• Community Functions• Volunteer Work• Join Organizations

#13: Conversation Genius• …they are the focal point:

– Family– Hobbies– Vacations– Jobs– etc.

• The 30 second Drill– Name– What…– Where…– Benefit to them…

#14: The Lunch Bunch (Top 24)

#15: Better Meetings…

• Where: At the office• Why:

• Control• Professionalism• Objectivity• Etc.

#16: Better Questions…

… “You can’t be the answer to someone’s prayers until you know what they’re praying for…”

#17: Better Visuals…

… “A picture is worth ____________!”

                                                                                                                                           

                                                                                                                                                                                                      

When rednecks win the lottery

#18: From “Curb Appeal” to “Pix Appeal”…

• …if 80% of buyers go online to search(mainly to see pictures)

• …and all agents search online for their buyers• …and both agents and buyers eliminate

properties based on the photos• …then, we should get better at PICTURES!

#19: Fat File…

#20: Verbiage, Scripts, and Stories…

…your current account…making more deposits

#21: A Re-Visit to Marketing 101…

• Marketing is NOT a battle of products or services…it is a battle of PERCEPTIONS!

• The IT is not as important as the MARKETING of the IT!

#22: What an Experience!!!

• Gourmet Coffee• Tuna Lady• Doug & Gary• Now the question:

–What might I do to enhance the experience?

(541)266-7336

#23: Common Courtesy Isn’t So Common…

• Rudeness is a BIG problem–89% of Americans think so

• Courtesy and politeness as a –“Competitive Advantage”?

& 1/3…The PARTNERSHIP

• 1/3 you• 1/3 your company• 1/3 the consumer…it’s got to be a win-win-win

Closing Comment:

Going Green…

The Moral of the Story…

Water the Grass!!!