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26 November 2010(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
Revolutionising Air Travel in Asia
2001 2010
30 million
200,000
Passengers Carried
0.2 Annual Round-Trips per Capita 1.1
Sept-11 SARS
Bird Flu
Tsunami
Bali Bomb
Oil Spike Global
Financial Crisis
Volcano
Thai Unrest
Protective Governments
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
Corporate Expansion
2001 2010
30 million
200,000
Feb 2004
Dec 2004
Dec 2001
Nov 200749%
49%
16%
IPO
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
Aircraft Fleet Expansion: 100 Planes and 100 more on order
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
TOTAL 120 weekly flights
Coming Soon:BKK – KolkataBKK – Delhi
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
TOTAL 211 weekly flightsAK: 128 weekly flightsFD: 57 weekly flightsD7: 26 weekly flights
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
8
TOTAL 420 weekly flightsAK: 123 weekly flightsQZ: 280 weekly flightsFD: 17 weekly flights
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
9
TOTAL 214 weekly flightsAK: 102 weekly flightsFD: 28 weekly flightsQZ: 84 weekly flights
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
Going Long-Haul: Breaking The Mould With AirAsia X
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
The Challenges:
Experts say it cannot be done.
Others have tried and failed.
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
The BreakthroughCustomer Insight
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
Breakthrough Performance
2.5
5.0
Fuel ConsumptionLitres per seat per 100km flown
2.8
7.3
2009 Operating CostCost per Available-Seat-Kilometer
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
Jan-Dec2008
Jan-Dec2009
PERTH
NUMBER OF PASSENGERS (‘000)
225
372
+66%
MELBOURNE LONDON TAIPEI
Jan-Dec2008
Jan-Dec2009
358
505
Jan-Dec2008
Jan-Dec*2009
401
525
Jul-Dec2008
Jul-Dec*2009
177
331
+87%
Proven Immediate Demand Stimulation
+41% +31%
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
Steep Growth Trajectory
2007(from Nov)
2008 2009
Revenue(RM million)
Passengers Carried
Load Factor: 72% 76% 77%
2010 2007(from Nov)
2008 2009 2010
77%
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
Continuous Innovation
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
Ideas Can Be Easily Copied. Execution Is Difficult.
(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
‘Can Do’ CultureOpenness
Borderless
Celebrating
Growth Opportunities(C)Mr.Azran Osman-Rani, Institute for Transport Policy Studies, 2010
