261108 Presentation II

#2 Graphic (Re)presentations

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Agenda

Definitions

Principles

Materials & Tools

Architectural Presentation Graphics

Assignment #1

Photoshop CS

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Graphic (Re)presentation

• Graphic (n.): the art or science of drawing a representation of an object on a two-dimensional surface according to mathematical rules of projection

• Representation (n.): an artistic likeness or image, a statement or account made to influence opinion or action

• Graphic Design (n.): the art or profession of using design elements (as typography and images) to convey information or create an effect; also : a product of this art (Webster)

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Principles of Graphic Design

Design Elements

Color

Composition & Layout

Typography

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Design Elements

• Conceptual Elements (dot, line, plane, volume)• Visual Elements (shape, texture, size, color)• Relational Elements (direction, position, space, etc.)

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Color

• Color Wheel• Color Properties• Psychology of Colors• Harmony & Contrast

Primary

Secondary

Tertiary

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Munsell’s 3D Color Wheel

Hue

(5 principle + 5 intermediate hues)

Value

(10 from black to white)

Intensity

(varies by hue)

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Composition & Layout

• Leading the viewer’s eye (what catches the eye first, second, and so on)

• Use design elements (line, shape, texture, space, size)• Composition and layout principles (emphasis, balance,

rhythm, unity, etc.)• Formal composition systems (grid, root rectangle, golden

mean)

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Leading Viewer’s Eye

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Grids

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Root Rectangle

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Golden Mean

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TYPOGRAPHY

• Type Fonts or Typeface– Anatomy– Classifications– Families– Measurements

• THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

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Type Anatomy

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Type Classifications

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Type Families

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Type Measurements

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Type Spacing

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Materials & Tools

• Design Media (paper, board, billboards, CD-ROMs, DVDs, Internet, etc.)

• Tools (pens, pencils, paint, spray, cutters, glue, etc.)• There is no limit to what materials and tools designers

may use…

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Print Media – Medium Standards

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ตารางแสดงขนาดของกระดาษมาตรฐานชื่��อขนาด ขนาดเป็�นม�ลิ�เมตร การใชื่�งาน

A0 841 x 1189

A1 594 x 841

A2 420 x 594

A3 297 x 420

A4 210 x 297 กระดาษจดหมาย วารสาร บั�นทึ!ก

A5 148 x 210 กระดาษจดหมายเลิ"ก

A6 105 x 148 โป็สการ$ดสากลิ สม%ดพก

A7 74 x 105 สม%ดพกขนาดเลิ"ก ใบัร�บัของ

A8 52 x 74 นามบั�ตร

A9 37 x 52 ต�'วรถไฟ

A10 26 x 37 แสตมป็+

กระดาษส,าหร�บัเข-ยนแบับัแป็ลิน

ทึ,าใบัป็ลิ�วโฆษณา ฯลิฯ

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Architectural Presentation Graphics

• Logo (icons, thumbnails, trademarks)• Legends (maps, symbols, signs)• Labels (titles, names, heading)• Structures (grids, standards)• Design Content

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Design Considerations

• Meaning– Accurate (correct)– Concise (compact)– Memorable (impact)

• Legibility– Color (ease, illusion)– Scale (proportion to medium)– Size (text)– Contrast (emphasis)

• Aesthetics– Design elements– Symbols

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Assignment #1

• Design a logo for a music school project (in class)– Draft sketch in class for review (45 mins.)

• Design a presentation plate heading to be placed on all architectural drawings, must include the following information (@ home):– Your Name, ID, University, Project Title, Plate Label or #, Logo

• Submitting assignment– Use Photoshop for final submission– GIF format size

• Scan sketch, save as GIF (0246xxx-assign1-sketch.gif)• 100x100 pixels for icon (0246xxx-assign1-icon.gif)• 400x400 pixels for heading (0246xxx-assign1-head.gif)

– Deadline Sunday 14th Nov. 2004 12:00 pm submit via course

website http://elearning.su.ac.th

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Presentation Technique #1

• Using Photoshop CS overview– Creating files– Color, text, shapes– Manipulating objects– Filters and imaging techniques– Saving options– Export options– Compression and formats

• Submitting assignments online

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Online Resources

• http://www.graphic-design.com• http://www.aiga.org• http://howdesign.com• http://www.mundidesign.com