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Analyst India Roadshow
27 April 2015
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
2
DisclaimerThis presentation was prepared on behalf of Intelligent Energy Holdings plc (the "Company") in April 2015 for information and discussionpurposes only and a copy has now been uploaded on the Company website for the same limited purposes. No reliance may be placed for anypurposes whatsoever on the information contained in this presentation or on its completeness. The Company is not under any obligation toupdate or keep current the information contained in this presentation. No representation or warranty, express or implied, is given by or onbehalf of the Company or its respective subsidiary undertakings, affiliates, respective agents or advisers or any of such persons’ affiliates,directors, officers or employees or any other person as to the fairness, accuracy or completeness of the information, or of the opinions,contained in this presentation and no liability is accepted for any such information or opinions.
NEITHER THIS PRESENTATION NOR ITS INCLUSION ON THE COMPANY WEBSITE CONSTITUTES OR FORMS PART OF ANY OFFER, INVITATION,PROMOTION OR RECOMMENDATION TO PURCHASE OR TO SUBSCRIBE FOR, OR ANY OFFER OR INDUCEMENT OR INVITATION ORCOMMITMENT TO PURCHASE OR SUBSCRIBE FOR (OR ANY SOLICITATION OF ANY OFFER TO PURCHASE OR SUBSCRIBE FOR), ANY SHARES INTHE COMPANY OR ANY SECURITIES IN ANY OTHER ENTITY.
Without limitation to the foregoing (and subject to certain limited exceptions) this presentation is not for use in the United States and may notbe transmitted, published or otherwise distributed in the United States. The Company's securities have not been and will not be registeredunder the US Securities Act of 1933 or under any applicable securities laws of any state or other jurisdiction of the United States.
Certain statements (or information) included in this document constitute, or may constitute, forward-looking statements and / or financialprojections which can be identified by the use of terms such as “may”, “will”, “should”, “expect”, “anticipate”, “project”, “estimate”, “intend”,“continue,” “target” or “believe” (or the negatives thereof) or other variations thereon or comparable terminology. Due to various risks anduncertainties, actual events or results or actual performance of the Company may differ materially from those reflected or contemplated insuch forward-looking statements and no reliance should be placed on such forward-looking statements. No statement in this presentation isintended to be nor may be construed as a profit estimate or profit forecast.
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
3
Contents
A. Distributed Power and Generation (DP&G) - Essential Energy profile
B. Why India and why now?
C. Route to market
D. How we make money – the 4 step process
E. Appendix
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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A. Distributed Power and Generation -Essential Energy profile
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
Design once, deploy many times
0W Consum
erElectronics (C
E)100W Distributed Pow
er&
Generation
(DP&
G)
10kW
Automotive
100kW5
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
6
Introducing Essential Energy (E2)• E2 was initially established in 2013 as a wholly owned subsidiary
of Intelligent Energy Holdings plc (LSE: IEH)
• We deliver comprehensive energy management services for thetelecom and other customer markets in India
• Deploying a range of energy technologies both conventional andrenewable – with an estimated 60%-70% of tower sites suitablefor hydrogen fuel cell generation
• Customer focused - systems engineering based approach takingadvantage of our hybrid automotive and combined heat & powersolutions experience
• Delivering services today at over 26,500 telecom tower sites inIndia
• Unique business models based on customer requirements todeliver reliable energy as a service
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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E2: Leadership team
Peter BrownManaging Director
Murali ArikaraExecutive Director
Surajit KhanChief Operating
Officer
William MilneCFO & Executive
Director
Managing Director of EssentialEnergy. Prior to that, CEO ofTurbo Power Systems,manufacturing high performancemotors, generators, drives andpower electronics and ExecutiveVice President for Customerbusiness for Rolls Royce Energy.Over 23 years experience infinance, strategy andmanagement.
.
Executive Director of EssentialEnergy. Prior to that , ExecutiveVice President for EmergingMarkets at Intelligent Energy,Founder and CEO of Jadoo PowerSystems. Over 19 yearsexperience with energy, strategy,product development andmarketing
COO of Essential Energy .Prior tothat he was Head - Operations atViom Networks Limited(a TATA &SREI JV), General Manager-Technical Services at BhartiInfratel Ltd. (a Bharti Airtelsubsidiary), Field Operations Head–United Technologies, OtisElevator. Over 17 years experiencein Field Operations, ProjectManagement, Customer Service,Quality & Process Excellence.
CFO of Essential Energy. Prior tothat roles as Finance Director atTHUS Group PLC, Finance DirectorSeagram Distillers PLC, SeniorManager at PWC. Over 25 yearsexperience in corporate finance,telecom and advisory services
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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B. Why India and why now?
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
9
India: The energy challenge
• 17% of world population and 2.6% ofglobal GDP
• Urbanization……rapidly accelerating• Commercial buildings a key ENERGY
consumer• Energy efficiency is critical
• Over 405 million people with no access toelectricity – 30% of India’s population
• Renewables share of the installedcapacity increasing
• 27.5 GW June 2013
IndiaPower
Generatingcapacity
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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Route to market: IE target markets
Centralised power Diesel generators Fuel cells
Delivered efficiency
Carbon intensity
Distributed scale
Cost of power 10
Global Industrialisedemerging markets India Telcos
Intelligent Energy’s current commercial funnel:
<100kW <50kW <20kW IEH growing a $ billion business
> £2bn a yr market1
Note1: £5,000 revenue per site x 400,000 sites in India
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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India: Growth of mobile telephony in India
• Second largest mobile telecom subscriberbase globally (~1 billion subscribers)1,2
• The rollout of 3G and 4G leading to morepower and tower requirements
• Power availability is a significant challenge– 70% of the towers need at least 8 hoursof off-grid power on a daily basis3,4
• Recent spectrum auction indicative ofexpected growth in telecom market afterslowdown as a result of cancelling oflicenses
30%
20%
50%
Rural (0 - 4 hours)
Urban (20-22 hours)
Suburban (6 - 14 hours)
3.1 5.05 11.3 28.4 48.3 77.6141.74
227.01
340.27
518.52
745.64
893.96864.83
873.9970
(Sub
scrib
ers
inm
illio
ns)1
,2
Tower distribution 3,4
(legend indicates gridavailability)
Sources:1. India Telecom Market – Updated July 2014, Telecom Circle2. Telecom Regulatory Authority of India reports3. Enabling Clean Talking, Greenpeace4. Green Telecom Towers – an attractive option for sustainable tomorrow, Tata Strategic Management Group
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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India: The energy challenge effects
• Grid outages severely affecting the telecom sector particularly in rural areas
• Energy expenses are about 70% of total OPEX for Mobile Network Operators MNOswhen compared to 30% in urban 5
• Infrastructure Providers (IPs) operating costs are growing >30% of their total costsdue to lack of efficient power management
• Over 3 billion litres of diesel 6 consumed annually by approximately 425,000 towers
• Batteries along with Diesel generators are widely deployed to meet theuninterrupted power demands
• Affordability of diesel based power is in question, impairing economic growth
Sources:5. Adoption of Green Technology and Safety of Wireless Network – Telecom Regulatory Authority of India presentation6. Enabling Clean Talking, Greenpeace
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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India: Competitive landscape
A “perfect storm” of conditions exists for Essential Energy to makecompetitive inroads into the Indian telecommunications market
• Telecom companies are highly leveraged due to expensive spectrum auctions
• Infrastructure providers cashflow is being squeezed by an increase in operating cost, whilst aneed to expand coverage and invest in 3G and 4G technologies place further burdens oncapital position
• Deregulation of diesel prices has led to increased operational costs
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
14
Potential Competition for E2
EfficiencyImprovement
Clean EnergyGeneration
Power & FuelManagement
Powerol
Viom
Hua
wei
PaceDelta
OMC
Ardom
AST
CambridgeClean Energy
• The three key capabilities required forenergy management are listed in thediagram along with a list of companiesbased on their capabilities
• E2 while tracking the market hasfocussed on nine (9) companies aspotential competitors
• The companies can be classified into:o OEMs – Powerol, Huawei, Pace, Deltao O&M Service Providers - Ardomo Technology integrators - AST,
Cambridge Clean Energy, OMCo Infras Co Spin offs – Viom
• Of the 9 candidates no one provides allthree aspects required forcomprehensive energy management
• OMC and any spin off by Viom of theirenergy SBU can become competitors ifthey acquire the missing factor intotheir portfolio
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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C. Route to Market
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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Route to market: Our approach• Identify a market segment that is in urgent
need for reliable energy
• Acquire anchor customers to provide energymanagement services across the country
• Develop the support and logistics eco-system to support customer sites
• Leverage existing assets, support andlogistics eco-system to expand supply ofenergy to adjacent customers and developlocal energy micro-grids
• Develop services that benefit the localpopulation that can be customers of E2energy services – Clean water delivery,rural banking services, primary health carecentres…
• Over 425,000 telecom towers spread across 22circlesa,1,2 all over India
• Over 70% of the towers have power outages ofmore than 8 hours/day 3,4
• Over 3 billion litres consumed on an annualbasis 6
• Energy today forming over 30% (urban) to70% (rural) of the operating cost of the towerinfrastructure providers5
• Government putting pressure to move to cleanenergy generation technologies
Initial Target Market – Telecom Infrastructure
Note: a. Definition: Circles are telecom regions covering 60 million people on average
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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Route to market – Telecom value chain
Original Business ModelMobile Network
OperatorMobile Network
Operator
TelecomInfrastructure
Provider
TelecomInfrastructure
Provider
• Delivers voice and dataservices to consumers
• MNO rents space from TelcoInfra provider and refundspower and fuel costs
• No incentive for energyefficiency or to manageenergy costs
• Responsible for:o > 99.95% availability of
energy to power networko O&M of passive assets
Mobile NetworkOperator
Mobile NetworkOperator
TelecomInfrastructure
Provider
TelecomInfrastructure
Provider
• Delivers voice and dataservices to consumers
• MNO rents space from TelcoInfra provider and pays powerand fuel cost on a cost perhour (CPH) basis
• Responsible foro > 99.95% availability of
energy to power networko fixed cost per hour for
energy based on source –grid, battery or dieselgenerator
o O&M of passive assets
New Business Model
ESCO(EssentialEnergy)
ESCO(EssentialEnergy)
• Manages power and energy forInfra provider to deliver incompliance with CPH
• O&M of energy managementassets
Diesel cost in
crease>
INR
50
/litre initiates
chan
ge in
mod
elD
iesel cost increase
> IN
R 5
0/litre in
itiatesch
ang
e inm
odel
E2 Opportunity: Current cost per hour tables are based on inefficient energymanagement
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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Route to market: E2 addressing energy needs of telecom IPs
• Energy Service Provisioning by offering long term energy supply contracts
• Responsibility of SLA – 24X7 availability and >99.97% network uptime
• Options range from ‘Asset heavy’ to ‘Asset light’
• Responsible for fuel consumption and logistics (No pass-through to MNO)
• Responsible for Operation & Maintenance
• Clean/Renewable technology to match environmental conditions for solutiondeployment
• Hydrogen deployment over the medium to long term is expected to be greaterthan 60%-70%
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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Route to market: sales opportunity pipeline
Leading Telecom Tower Infrastructure Companies (Africa)IHS Africa 21,787Helios Towers Africa 7950Eaton Towers 6000American Tower 4700SWAP 1460Helios Towers Nigeria 1300
Leading Telecom Tower Infrastructure Companies (India)Indus Towers 1,15,040Bharti Infratel 36381BSNL 61622Reliance Infratel 43379Viom Networks 42000GTL Infrastructure 27839ATC India 12500Tower Vision 8400Ascend Telecom Infrastructure 4193
Total towers (India) 425,000 7
• Total towers (Africa) 240,870 with only 18%owned by Tower IP Cos in 2014 8
• Expected to grow to 325,160 with 60%owned by Tower IP Cos by 2020 8
Closing of GTL will allow for theestablishment of a energy managementcompany of scale allowing growth intoother geographies and adjacent marketsin geography
Adjacent Telecom
Markets
Adjacent Telecom
Markets
Adjacent Markets in GeographyAdjacent Markets in Geography
Over 176,410 bankATMs in India of which83,291 are not co-located with banks 9
Rural communities in11 telecom circles havea demand of over 2.5trillion litres/year 10
Sources:7. Telefocus: Telecom Infrastructure Tele.net – February 2015 Issue8. Tower Power Africa – September 2014, GSMA Green Power for Mobile9. ATM statistics: Reserve Bank of India Website10. Drinking water demand: PWC report commissioned by Intelligent Energy on market for water - 2014
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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D. How we make money – the 4 stepprocess
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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How we make money – Overview
Macro viewMacro view
Micro view (per site)Micro view (per site)
ACQUIRE:Power assets orlong-term power
contracts
OPTIMISE:Efficient diesel
NEWTECHNOLOGY:
Fuel cells
SECONDCUSTOMER
1 2 3 4
Steps 3 and 4 areinterchangeable
Asset Heavy ModelE2 purchases existing energy assets of infra companiesResponsible for O&M and asset replacementPaid a monthly fee that includes – asset charges, power &fuel costs and O&M costs
Asset Heavy ModelE2 purchases existing energy assets of infra companiesResponsible for O&M and asset replacementPaid a monthly fee that includes – asset charges, power &fuel costs and O&M costs
Asset Light ModelExisting energy assets owned by infra companyAsset replacement responsibility of infra companyE2 responsible for O&M and paid a monthly fee thatincludes – power & fuel costs and O&M costs
Asset Light ModelExisting energy assets owned by infra companyAsset replacement responsibility of infra companyE2 responsible for O&M and paid a monthly fee thatincludes – power & fuel costs and O&M costs
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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How we make money – Macro view
EBITDA 50-55%Capex - 20%
Cash flow c30%-35%
Asset Heavy ModelAsset Heavy Model Asset Light ModelAsset Light Model
Macro View
Contracts can varybetween the attributes
of asset heavy andasset light models
Contracts can varybetween the attributes
of asset heavy andasset light models
Margins as a % of Revenue – Target Mature State AcrossPortfolio of Sites
Per Site:Revenue (pa) up to £6kAcquisition cost £2k+Average capex (pa) £0.9k-1.3k
Per Site:Revenue (pa) up to £6kAcquisition cost £2k+Average capex (pa) £0.9k-1.3k
EBITDA 30-35%Capex - 0%
Cash flow c30%-35%
Per Site:Revenue(pa) £4k to £6kAcquisition cost £0Average capex (pa) £0
Per Site:Revenue(pa) £4k to £6kAcquisition cost £0Average capex (pa) £0
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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Step 1 Acquire: Per site economics
23
• Illustrative acrossa portfolio of sites
• £1 = 95 rupees
Rev
enue
(£)
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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Steps 1 to 4 Per Site Economics, Asset Heavy Model
• Margin as a % ofrevenue
• Illustrative, not toscale
• c30% sitesexpected to havea 2nd customer
• c70% of sitesexpected to host
FC deployment• 5-10% range in
margin per step
EBIT
DA
mar
gin
Step 1 Step 2 Step 3 Step 4
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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Steps 1 to 4 Per Site Economics, Asset Light Model
• Margin as a % ofrevenue
• Illustrative, not toscale
• c30% sites expectedto have a 2ndcustomer
• c70% of sitesexpected to host FCdeployment
• At step 3 revenuesremain the same butthe margin rises
• 5-10% range inmargin per step
EBIT
DA
mar
gin
Step 1 Step 2 Step 3 Step 4
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
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Micro view: Step 2. Optimise
• Overall availability improved from 99.72% to 99.99%• Site outage minutes reduced by 96%
0
25
50
75
100
July August September October
Tim
e of
pow
er o
uta
ges
, In
dex
ed
Month1 2 3 Month 480
85
90
95
100
July August September OctoberD
iese
l usa
ge,
In
dex
edMonth 1 2 3 Month 4
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
Micro view: Step 3. New technology
• 54 Systems will be operating inIndia on live sites by the end ofAugust 2015
• Plans in place for volume productionin Asia with final assembly in India
• Volume roll out dependant on largecommercial deals with telecomtower infrastructure companies
• Relationships in place fordevelopment of hydrogen fuellinginfrastructure
• First of its kind deployment in theIndian telecom tower market
27
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
Micro view: Step 4.Second customer
• Second Customer utilises same assets (owned under asset heavy – access charge paid underasset light)
• Power contracts provide for cost per hour, however, cost is marginal as second customermakes use of surplus power generated
• EBITDA margins for second customer power supply to be in the range of 50%-75%
• Penetration of second customers between 20% and 30% of site portfolio over the mediumterm
28
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
29
Summary
• Essential Energy provides comprehensive energy management services for the telecommarket in India
• Delivering services today at over 26,500 sites in India
• Projected EBITDA margins between 15% and 60%, depending on model and stage ofbusiness plan
• A “perfect storm” of conditions exists for Essential Energy to make competitive inroads intothe Indian telecommunications market
• Our business model is not reliant on oil and gas prices
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
30
www.intelligent-energy.com
Thank You
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
31
E. APPENDIX
Confidential © Intelligent Energy Limited 2015. All Rights Reserved
India: The energy challenge
y = 0.1073ln(x) - 0.1094
0
0.2
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0.6
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1
1.2
0 5000 10000 15000 20000 25000 30000
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Kuwait
Canada
United States
Australia
Russian Federation,Saudi Arabia
South Africa
UnitedKingdom, Israel,Japan, Germany,France
Poland
China,World
Brazil
Mexico
Argentina
Zambia
India
Per Capita Energy Consumption – kWh/person/year
Hum
an D
evel
opm
ent
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x (H
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HDI – is a composite statisticof life expectancy, educationand income indices used torank countries into tiers of
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HDI – is a composite statisticof life expectancy, educationand income indices used torank countries into tiers of
human development
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