It’s Time to Roll

It’s Time to Roll

Customer Meet & Fleet Meet at Vasavadatta Cement

on 12th & 13th June’15

It’s Time to RollObjective

Understand the Needs of the Fleets

Understand the Issues & Problems with the Fleets

Provide Solutions & Alternatives

Create a Favorable image for BT products

Customer/Fleet Conversion

It’s Time to RollMethodology

Need Identification & Confidence

Building

Data Collection

Vehicle Inspection

Fitment SurveyCanopy CampaignDriver CounselingOne to One Meet with Transporters

Fleet/Customer Meet

It’s Time to Roll

Broken Leaf Spring Clamp

Bushes to be replaced

Vehicle Inspection Snapshots& Observations

It’s Time to Roll

TBR and TBB on the same Front Axle

Further Observations

Different pattern use in same Hub

Tyre damage due to Stone Trapping

It’s Time to RollThe Team during Inspection

It’s Time to Roll

• Maintain correct inflation pressure

• Rotation to be done at regular intervals

• Use of valve caps

• Use of extension valves

• Don’t mix different patterns on the same axle

• Grease and lubrication required at regular intervals

• Damage RIM to be replaced on time

Recommendations

It’s Time to Roll

Fitment Survey Conducted for 51 vehicle out of 160 available vehicles

The Overall fitment share of TBB is 35% and TBR is 64%

Company Fitment ShareJK 36.4 %

MRF 25.2 %

Apollo 17.3 %

Ceat 11.2 %

Birla 4.1 %

Michelin 3.6 %

Continental 1.1 %

Bridgestone 0.4 %

Others 0.7 %

Fitment Survey Observations

JK MRF

Apollo

Ceat

Birla

Michelin

Continental

Bridge

stone

Others 0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%

Fitment Share

It’s Time to Roll

S. No. Name of the TPT Contact Person Designation Mobile Number Place No of Trucks

1 Om Sri Saran Transport Somnath Patil Owner 9448777644 Sedam 1

2 Vasanthalakshmi Transport K.Venu Manager 9900255157 Sedam Broker / Agent

3 Rastrakuta Transport Mahesh Manager 9448749570 Sedam 10

4 Akash Roadlines Kasinath D Sekar Owner 9632884141 Sedam 10

5 Shoukatali Tpt Shoukat Ali Owner 9449055562 Sedam 12

6 Lunkad Transport Dutta Reddy Manager 9845165657 Sedam 200

7 Sri Lakshmi Roadlines/Balaji Roadlines Basavaraj Manager 9483520111 Sedam 70

8 Gurukrupa Transport Siddu Owner 9945269101 Sedam 12

9 Sri Revansiddeswara Tpt Nagaraj Manager 9448813503 Sedam 4

10 Gilda Transport Basavaraj Owner 9448366765 Sedam Broker / Agent

Data Collection during One to One Meet

It’s Time to Roll

S. No. Name of the TPT Contact Person

Mobile Number Place

No of Trucks

S. No.

Name of the TPT

Contact Person

Mobile Number Place

No of Trucks

1 PS Kirad Manish Kirad 9822491111 Pune 40 14 Balaji Transport Appa saab 0831-2455820 Belgaum 40

2 Hatkeshwar Transport Ltd Aditya 9822046964 Pune 500 15 KGN Transport Jabbar 9177773600 Sedam 2

3 Mahaveer Transport Suresh 9970167555 pune 300 16 Kannan Tpt P.Ganesan 9842241169 Pollachi 3

4 Lunkad Transport Raman Lunkad 8956782169 Pune 450 17 Balaji Transport Ramanujan 9848595411 Hyderabad 4

5 Tooba Logistics Asif 9448368663 Hiriyur 100 18 Om Sakthi Srinivasan 9025174903 Salem 3

6 Madanee Madanee 7385141358 Pune 2 19Revan

Sidheswar Tpt Abdul 8971196313 Sedam 1

7Gurudeep Khalsa

TransportCharanpreet

singh 9849910109 Hyderabad 25 20 Soorana Soorana 9492173161 Ravalpalli 1

8 MM Roasways Mohan Kumar 9842709295 Sankagiri 13 21Sri Jayasakthi

Tpt Suresh 8903320611 Salem 1

9 Hindustan Tpt Jafar 9704621630 Hyderabad 2 22 Balaji Transport Shankar Patil 9945103222 Tandoor 10

10 Aman Road Carriers MD Rayeez 9448579531Basavakalya

n 5 23 Amir Roadlines Ayub 9844290208 Belgaum 8

11 Bannari Amman Tpt Senthil Kumar 9976274777 Sankagiri 5 24 Gurukrupa Tpt Suresh 9972138837 Sedam 10

12 Ismail Ismail 9611432710 Karnataka 5 25 Nasa Tpt Niruj Somani 9423949596 Nasik 19

13 Barkat Ali Barkat Ali 9590504052 Bidar 2 26 Mustafa & Co M.Abbas 9845015766 Hiriyur 1

27Mehaboob Roadlines Mehaboob 9949057458 Hyderabad 5

Data Collection

It’s Time to RollCanopy Campaign At the Plant

It’s Time to RollDistribution of Mineral Water & Soft Drinks to the Drivers

It’s Time to Roll

• Driver’s Role in a Fleet

• Operating Factors influencing

– Fuel – Tyres

– Vehicle Maintenance

• Important Tips on Efficient Driving

Agenda For the Driver Counseling Program

It’s Time to Roll

Objective

• To explain between Bias & Radial tyres.• Maintaining correct pressure for correct load• Tips on tyre care & vehicle maintenance• To get operational feed back on tyres

Benefits

• Increases Tyre Mileage & Retreadability of our Tyres & Helps in word of mouth publicity• Right tyre to fit Better durability Less Failure Driver Loyalty & Customer Loyalty

Objective & Benefits From the DCP

It’s Time to RollDCP Snapshots

Attended by 86 drivers

Distribution of freebies like writing pads & Key rings

It’s Time to Roll

• In - correct inflation pressure in Tyres

• Heal & Toe wear in Tyres

• No Rotation at regular interval

• No valve caps in tyres

• Mix different patterns in twins

• Damaged Rims

• Grease not available in Bush & Leaf Spring clamp not available

Observations & Discussions during the DCP Meet

It’s Time to Roll

• Discussion on tyre and vehicle inspection activity

• Discussion on pre mature tyre failure & tyre care

• Explain tyre rotation process & discuss the benefits

• Discuss on the correct air pressure benefit in vehicle

• Suggestion of fitment as per the vehicle operating conditions –

• Front – Ultra Miler, BT 339+, S321 • Rear - BT Ultra +, BT 112 Platinum, D312, A511, D351

• Given information of manufacturing warranty and customer friendly warranty of BT product

• Gifts (Coffee Mugs) distributed on behalf of the Kesoram Team.

Fleet/Customer Meet

It’s Time to RollFleet/Customer Meet

Display of 13 BT Products at theShowroom for the Customers

It’s Time to RollThe Dinner..

It’s Time to Roll Fleet Name Town Customer Query Suggestion

Elegant TrpGulbarg

a

Birla Tyre dealer price of Gulbarga are high in compare to Hyderabad dealers. BT mileage of D312 in compare to Michelin

XZY3 is lower.CPKM Calulation to be shown to

customer by local team

Somani Trp NasikBT should be launch the Customer Loyalty program like JK Tyre

given to the Customers Esclate to BT HO

Shree Ahireshwar Trp

Service Pune

Customer experience the tyre failure in Tyre Retreading of BT 339 Platinum at 5 yrs before. Suggest for BT has to come with

Retreading proposal for Authorised Retrader like ATL, JK & Michelin

Local team will be visit to customer to inspect his veh and application and suggest the tyre as per application

National Trp. Co. Sedam

He purchase 12 BT tyre and satisfied with the present performance of tyres. Vasavadatta has to make aggrement for minimum one year

for logistics. As cement plant cancle the aggrement any time.Escalate to Vasavadatta Cement plant

team

Sojar LogisticsBarshi, Solapur He suggest to give tyre to them against their payment

Escalate to Vasavadatta Cement plant team & BT HO

CJ Infra Mumbai He presently using the MRF SL 707 and shown interest to BT fitmentSuggest them fitment of BT 112 PLT as

per his application

Issues & Recommendations

It’s Time to RollBirla Team Participants

HO Team :-• Ravi Bhushan• Jayanta De

RH :-• Kanan Velu

Lead Regional Service :-• Ravi Verma• R. Sridharan• H. N. Hoonarajappa

Team Member – Customer Service :-• Kishor Sali Sales Lead :-• Md. Irfan Attar

It’s Time to RollThe Way Ahead for BT….

1. A dedicated team PAN India which shall work at the Fleet Points.

2. Organized & Focused approach on the Fleets with a specific Fleet Policy.

3. Mapping of Incremental sales & CPA generated from the Fleets.

4. Fleet Loyalty Programs & Organized Plant Visits for the Fleets.

5. Ultimately less dependency on dealers as Fleets generate the “pull”

It’s Time to Roll

Thank you!!